Whiskies

Whiskies Market Outlook

The global whiskies market was valued at approximately USD 70 billion in 2023 and is projected to reach about USD 100 billion by 2035, growing at a CAGR of around 5.5% during the forecast period. This growth is driven by increasing disposable incomes, a surge in the popularity of premium and artisanal spirits, and the evolving consumer preferences toward diverse flavor profiles. Furthermore, the rise in social events and gatherings significantly propels the consumption of whiskies, making it a staple in bars and homes. The growing trend of cocktail culture and innovative mixology has also contributed to the demand for whiskies, as they serve as key ingredients in various cocktails. Consequently, the whiskies market is expected to witness robust growth fueled by these factors.

Growth Factor of the Market

One of the primary growth factors for the whiskies market is the increasing demand for premium and craft whiskies among consumers who are willing to pay extra for quality and authenticity. This trend is particularly concentrated within younger demographics, who are increasingly interested in unique flavors and the heritage behind the distillation process. Additionally, the global rise in tourism has led to increased sales of whiskies in duty-free shops, further boosting market growth. The rise of online retail channels has also played a significant role in enhancing accessibility for consumers, allowing them to explore and purchase whiskies from around the world with ease. Moreover, the growing trend of whiskey tasting events and festivals promotes consumer engagement and education about different products, fueling overall consumption. These factors combined are driving significant growth in the whiskies market.

Key Highlights of the Market

• The global whiskies market is expected to grow at a CAGR of 5.5% from 2023 to 2035.
• Premium and craft whiskies are seeing increased demand, particularly among younger consumers.
• Online retail channels are significantly improving product accessibility for consumers worldwide.
• The rising popularity of whiskey tasting events and festivals is enhancing consumer engagement.
• Duty-free shops are experiencing increased sales due to the rise in global tourism.

By Product Type

Scotch Whisky:

Scotch whisky, renowned for its distinctive smoky flavor and strict regulations, is a significant segment of the whiskies market. Originating from Scotland, Scotch whisky must adhere to specific guidelines, including aging for a minimum of three years in oak barrels. The rich heritage and craftsmanship associated with Scotch have positioned it as a luxury product, appealing to connoisseurs and casual drinkers alike. The growth in this segment is attributed to an increasing interest in premium spirits and a growing number of distilleries producing innovative variations of traditional Scotch. The popularity of blended Scotch, particularly among younger drinkers, has also contributed to the segment's growth, as it is often perceived as more accessible than single malts.

Bourbon Whiskey:

Bourbon whiskey, primarily produced in the United States, particularly in Kentucky, has gained significant traction in the global market. Bourbon must contain at least 51% corn in its mash bill and is typically aged in new charred oak barrels, which impart a unique sweetness and complexity to the spirit. The rise of craft distilleries and the focus on small-batch production have significantly increased bourbon's appeal. Alongside its traditional consumption neat or on the rocks, bourbon's versatility as a cocktail ingredient has led to a surge in its usage in various mixed drinks. The growing interest in American whiskey among international markets has further fueled the expansion of the bourbon segment.

Irish Whiskey:

Irish whiskey, known for its smooth and light flavor profile, is another prominent segment in the whiskies market. Irish whiskey must be distilled and aged in Ireland for at least three years and is often triple distilled, contributing to its gentler taste. This category has seen a renaissance in recent years, with an influx of new brands and variations appealing to a wide range of consumers. The rising popularity of Irish coffee and cocktails has also boosted the segment's growth, as mixologists incorporate Irish whiskey into innovative drinks. Moreover, the increasing presence of Irish whiskey in international markets has allowed it to carve out a significant niche within the global spirits industry.

Canadian Whisky:

Canadian whisky is characterized by its lighter body and smooth finish, often blended with other grains such as rye and corn. Known for its versatility, Canadian whisky can be enjoyed neat, on the rocks, or used as an essential ingredient in various cocktails. The increase in demand for rye whisky within this segment has garnered attention, as rye offers a spicier flavor profile that appeals to adventurous consumers. With the growth of craft distilleries in Canada, unique expressions and blends are becoming more widely available, boosting the segment's appeal to both domestic and international markets. The growing interest in Canadian whisky among global consumers looking for new flavor experiences is driving its expansion.

Japanese Whisky:

Japanese whisky has gained worldwide recognition, particularly over the last decade, thanks to its meticulous production methods and exceptional quality. The influence of traditional Scotch whisky-making techniques is evident in many Japanese distilleries, producing high-quality single malts and blends that compete on the global stage. The rising popularity of Japanese whisky has been bolstered by international accolades and awards, enhancing its reputation as a premium spirit. As consumers increasingly seek out unique and artisanal spirits, the Japanese whisky segment continues to flourish, appealing to whiskey enthusiasts looking for exclusive flavors and experiences.

By Application

Alcoholic Beverages:

The primary application of whiskies is in the alcoholic beverages sector, which has seen robust growth due to the rising demand for premium spirits. Whiskies are often the centerpiece of social gatherings, celebrations, and various leisure events. With an increasing number of bars and restaurants focusing on high-quality drink offerings, whiskies are being featured prominently on drink menus. Additionally, the craft cocktail movement has further solidified the role of whiskies in the alcoholic beverage industry, as bartenders experiment with innovative recipes, incorporating whiskies into a variety of cocktails. The increasing preference for spirits over beer and wine among consumers also contributes to the growth of this application segment.

Food Industry:

The food industry has embraced whiskies as a key ingredient in various culinary applications, enhancing flavors in gourmet dishes. Chefs often utilize whiskies in marinades, sauces, and desserts to add depth and complexity to their creations. This trend is particularly evident in upscale dining establishments, where whiskies are incorporated into signature dishes that highlight their distinctive flavors. The growing interest in food and whiskey pairings, similar to wine and food pairings, has also contributed to the demand for whiskies in the food industry, driving culinary innovation and exciting dining experiences for consumers.

Pharmaceuticals:

Whiskies have a historical presence in traditional medicine, often used for their soothing properties in various remedies. The pharmaceuticals sector has explored the potential benefits of whiskies, particularly in relation to their potential antibacterial and anti-inflammatory properties. The growing trend of natural and herbal remedies has led to an increased interest in using whisky as a base for various formulations. However, while the application of whiskies in pharmaceuticals remains relatively niche, there is potential for growth as more research explores their medicinal properties and benefits.

Cosmetics:

The cosmetics industry has recently begun to explore the use of whiskies in skincare products due to their antioxidant and moisturizing properties. Some brands have developed innovative formulations incorporating whisky extract, leveraging its reputation for quality and luxury. This trend aligns with the increasing consumer demand for unique and premium ingredients in personal care products. The incorporation of whisky into cosmetics not only caters to consumers seeking natural products but also appeals to those drawn to the luxury and sophistication associated with whisky. As the beauty industry continues to explore new ingredients, the application of whiskies in cosmetics may see significant growth.

Others:

The "others" category encompasses various niche applications for whiskies, including their use in craft beverages and artisanal distillation practices. The rise of craft distilleries has led to innovative products that incorporate whiskies in unique ways, such as flavored whiskies or whiskey-infused beverages. This segment is also characterized by the growing interest in whiskey tourism, where consumers engage in experiences such as distillery tours and tastings, further promoting the versatility of whiskies. As consumers seek unique experiences and flavors, the "others" application segment has the potential for significant growth.

By Distribution Channel

Online Retail:

The online retail channel has emerged as a significant player in the whiskies market, offering consumers convenience and accessibility. With the rise of e-commerce, consumers can easily browse a vast selection of whiskies from various regions and brands at their fingertips. This channel has become particularly appealing to younger consumers who are comfortable shopping online and value the ease of home delivery. Additionally, many online retailers provide detailed product descriptions and customer reviews, allowing consumers to make informed purchasing decisions. Promotions and exclusive online deals further enhance the attractiveness of purchasing whiskies through online platforms, driving growth in this distribution channel.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets continue to be key distribution channels for whiskies, offering a wide range of products in a single location. These retail outlets often feature dedicated liquor sections, providing consumers with the opportunity to explore various brands and types of whiskies. The convenience of purchasing whiskies alongside everyday groceries has contributed to their sustained popularity in this channel. Moreover, supermarkets often leverage promotional campaigns and discounts to attract customers, further boosting sales. Additionally, the presence of knowledgeable staff can enhance the shopping experience, aiding customers in choosing the right whiskies for their preferences.

Liquor Stores:

Specialized liquor stores remain important hubs for the sale of whiskies, catering to connoisseurs and casual drinkers alike. These stores often offer a curated selection of premium and rare whiskies that may not be available in supermarkets. The expertise of staff in liquor stores contributes to an enhanced shopping experience, providing consumers with recommendations and insights about different brands and styles. Additionally, the growing trend of whiskey tasting events and in-store promotions helps to build community and engage customers, encouraging repeat visits. The passionate focus on spirits in liquor stores drives their continued relevance in the whiskies market.

Duty-Free:

Duty-free shops have become increasingly important in the whiskies market, particularly due to the rise in international travel and tourism. These retail outlets offer travelers the opportunity to purchase whiskies without incurring local taxes, making them more appealing financially. The availability of exclusive or limited-edition whiskies in duty-free stores enhances their allure, often attracting collectors and enthusiasts. The duty-free segment benefits from the growing trend of luxury travel, where consumers are willing to spend on high-quality products. As air travel continues to rebound globally, the duty-free channel is expected to see significant growth in whisky sales.

Others:

The "others" distribution channel captures various niche outlets and market segments, including bars, restaurants, and specialty liquor shops. Bars and restaurants often feature whiskies prominently on their drink menus, capitalizing on the growing cocktail culture. The experience of tasting whiskies in social settings contributes to their popularity and consumption. Specialty liquor shops cater to enthusiasts seeking unique, artisanal, or hard-to-find whiskies, further driving growth in this channel. As the demand for diverse and premium whiskies continues to rise, these "others" distribution outlets are likely to play an increasingly vital role in the market.

By Ingredient Type

Barley:

Barley is one of the primary ingredients used in the production of whiskies, particularly in Scotch and Irish varieties. Barley contributes to the rich flavors and aromas characteristic of these spirits, with malted barley being a key component in single malt whiskies. The malting process enhances the natural sugars present in barley, leading to the fermentation that produces alcohol. The quality and origin of the barley used in whiskey production can significantly affect the final product's taste and complexity. As consumers become more discerning, the importance of high-quality barley in the whiskies market is increasingly recognized, contributing to the growth of premium offerings.

Corn:

Corn is a vital ingredient in the production of bourbon whiskey, which must contain at least 51% corn in its mash bill. This high corn content imparts a signature sweetness and smoothness to bourbon, making it a favorite among whiskey drinkers. The unique flavor profiles that corn can create are driving the growth of bourbon in both domestic and international markets. As the popularity of bourbon continues to rise, the demand for quality corn as a key ingredient is expected to increase, promoting the cultivation of specific corn varieties that enhance the whiskey-making process.

Rye:

Rye is another crucial ingredient that lends a distinct spiciness to various types of whiskies, particularly rye whiskey and some Canadian whiskies. The inclusion of rye in the mash bill can create a bold and complex flavor profile that appeals to adventurous consumers. The growing interest in craft spirits has led to a resurgence in the popularity of rye whiskey, prompting distillers to experiment with different rye percentages and aging techniques. This trend highlights the importance of rye as a key ingredient in the whiskies market, catering to consumers seeking innovative and unique flavor experiences.

Wheat:

Wheat is used in the production of certain types of whiskies, adding a smooth and mellow character to the spirit. While not as commonly associated with whiskey production as barley or corn, wheat whiskies have gained growing recognition for their distinct flavor profiles. The use of wheat in the mash bill can result in a softer and more approachable whiskey, appealing to a broader audience. As consumer preferences shift toward lighter and milder spirits, the demand for wheat-based whiskies is likely to experience growth in the coming years, positioning wheat as a valuable ingredient in the whiskies market.

Malted Barley:

Malted barley is a fundamental ingredient in the production of single malt whiskies, especially in Scotland. The malting process involves soaking barley in water to allow it to germinate, then drying it with hot air or peat smoke to halt the germination. This process activates enzymes that convert starches into sugars, essential for fermentation. The unique characteristics imparted by the malting process contribute to the distinct flavors and aromas found in single malt whiskies, making them highly sought after by connoisseurs. As the demand for authentic and high-quality spirits increases, the role of malted barley in shaping the whiskies market remains crucial.

By Region

The whiskies market is characterized by diverse regional dynamics that contribute to its overall growth. North America holds a substantial share of the market, driven primarily by the popularity of bourbon and Tennessee whiskey, with the United States being one of the largest consumers. The region is expected to experience a CAGR of 6% from 2023 to 2035, with the craft whiskey movement gaining momentum as new distilleries emerge and innovative products enter the market. The increasing interest in premium and artisanal spirits among consumers is further bolstering the growth of the whiskies market in North America, making it a key player in the global landscape.

Europe, particularly countries like Scotland and Ireland, remains a significant participant in the whiskies market due to its long-standing traditions and heritage in whiskey production. The European market is characterized by a growing interest in Scotch and Irish whiskeys, with premium offerings gaining traction among consumers. The market in Europe is projected to maintain steady growth driven by both domestic consumption and exports to international markets. The Asia Pacific region is also witnessing a rising demand for whiskies, fueled by increasing disposable incomes and changing consumer preferences, positioning it as an emerging market for whiskey producers. Overall, the regional dynamics showcase the diverse landscape of the whiskies market, with various factors driving growth across different regions.

Opportunities

The whiskies market is poised for numerous opportunities, particularly in the realm of innovation and product diversification. As consumers continue to seek unique flavor experiences, distilleries are encouraged to experiment with unconventional ingredients, aging processes, and blending techniques. Craft distilleries are at the forefront of this trend, often producing small-batch, limited-edition whiskies that attract adventurous consumers. The rise of flavored whiskies and innovative cocktails is also creating avenues for growth within the market. By tapping into these trends and catering to the evolving tastes of consumers, producers can capitalize on new opportunities to expand their product offerings and market reach.

Additionally, the trend of whiskey tourism presents an excellent opportunity for growth. Distilleries that offer tours, tastings, and immersive experiences can capitalize on the increasing interest in learning about the whiskey-making process. This trend not only enhances brand awareness but also fosters consumer loyalty as enthusiasts develop a personal connection with the brand. Furthermore, collaborations with restaurants and bars to create exclusive cocktails and events can promote brand visibility and attract new customers. By harnessing the potential of whiskey tourism and experiential marketing, producers can effectively capitalize on new opportunities for sustainable growth in the whiskies market.

Threats

Despite the promising growth prospects, the whiskies market faces several threats that could impede its expansion. One significant challenge is the increasing competition from alternative spirits and beverages, such as craft beers, flavored spirits, and ready-to-drink cocktails. As consumers diversify their drinking habits, distillers must compete not only with other whiskies but also with a growing array of alcohol options. This shift in consumer preferences necessitates innovative marketing strategies and product differentiation to maintain market share. Additionally, economic fluctuations and changing regulations in the alcohol industry can impact sales, forcing producers to adapt quickly to evolving market conditions.

Another notable threat to the whiskies market stems from potential supply chain disruptions. The sourcing of quality ingredients, such as barley and corn, is vital to the production of high-quality whiskies. Factors such as climate change, trade policies, and geopolitical tensions can disrupt the supply chain, leading to increased costs and potential shortages of key ingredients. The reliance on specific regions for particular ingredients also exposes producers to risks related to environmental changes. As the industry seeks to navigate these challenges, producers must consider establishing more resilient supply chains and diversifying their ingredient sources to mitigate the impact of external threats on their operations.

Competitor Outlook

• Diageo
• Brown-Forman Corporation
• Beam Suntory
• Pernod Ricard
• Moët Hennessy
• William Grant & Sons
• Campari Group
• Chivas Brothers
• Heaven Hill Brands
• Edradour Distillery
• Glenmorangie Company
• Buffalo Trace Distillery
• Suntory Spirits
• Allied Blenders & Distillers
• WhistlePig

The competitive landscape of the whiskies market is characterized by several key players that dominate the industry, each bringing unique offerings and brand identities to the table. Diageo, one of the largest spirits companies globally, boasts an extensive portfolio that includes renowned brands such as Johnnie Walker and Buchanan's. The company's strong distribution network and marketing strategies enable it to maintain a significant market share. Brown-Forman Corporation, known for its flagship brand Jack Daniel's, also plays a crucial role in shaping the whiskies market, with a focus on innovation and premium offerings that resonate with consumers seeking high-quality experiences.

Beam Suntory, a subsidiary of Suntory Holdings, is another pivotal player, producing a diverse range of whiskies, including Jim Beam and Maker's Mark. The company's commitment to quality and craftsmanship has positioned it as a leader in the bourbon category. Pernod Ricard, with brands like Jameson and Chivas Regal, offers a broad spectrum of whiskies catering to various consumer preferences. The company's global reach and strategic partnerships enable it to capitalize on emerging markets, ensuring continued growth and market penetration.

Smaller craft distilleries have also made their mark on the whiskies market, offering unique expressions and limited-edition releases that appeal to niche audiences. Brands like WhistlePig and Edradour Distillery exemplify this trend, focusing on quality over quantity and attracting discerning consumers looking for artisanal products. This growing segment of craft distilleries, driven by consumer demand for authentic and unique spirits, is reshaping the competitive landscape of the whiskies market, encouraging established players to innovate and adapt to remain relevant.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Diageo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 WhistlePig
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Beam Suntory
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Campari Group
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pernod Ricard
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Chivas Brothers
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Suntory Spirits
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Heaven Hill Brands
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Edradour Distillery
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Glenmorangie Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Moët Hennessy
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 William Grant & Sons
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Brown-Forman Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Buffalo Trace Distillery
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Allied Blenders & Distillers
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Whiskies Market, By Application
    • 6.1.1 Alcoholic Beverages
    • 6.1.2 Food Industry
    • 6.1.3 Pharmaceuticals
    • 6.1.4 Cosmetics
    • 6.1.5 Others
  • 6.2 Whiskies Market, By Product Type
    • 6.2.1 Scotch Whisky
    • 6.2.2 Bourbon Whiskey
    • 6.2.3 Irish Whiskey
    • 6.2.4 Canadian Whisky
    • 6.2.5 Japanese Whisky
  • 6.3 Whiskies Market, By Ingredient Type
    • 6.3.1 Barley
    • 6.3.2 Corn
    • 6.3.3 Rye
    • 6.3.4 Wheat
    • 6.3.5 Malted Barley
  • 6.4 Whiskies Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Liquor Stores
    • 6.4.4 Duty-Free
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Whiskies Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Whiskies market is categorized based on

By Product Type

• Scotch Whisky
• Bourbon Whiskey
• Irish Whiskey
• Canadian Whisky
• Japanese Whisky

By Application

• Alcoholic Beverages
• Food Industry
• Pharmaceuticals
• Cosmetics
• Others

By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Liquor Stores
• Duty-Free
• Others

By Ingredient Type

• Barley
• Corn
• Rye
• Wheat
• Malted Barley

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Diageo
• Brown-Forman Corporation
• Beam Suntory
• Pernod Ricard
• Moët Hennessy
• William Grant & Sons
• Campari Group
• Chivas Brothers
• Heaven Hill Brands
• Edradour Distillery
• Glenmorangie Company
• Buffalo Trace Distillery
• Suntory Spirits
• Allied Blenders & Distillers
• WhistlePig