Vegan Marshmallows

Vegan Marshmallows Market Outlook

The global vegan marshmallows market is projected to reach approximately USD 200 million by 2035, growing at a CAGR of about 8.5% during the forecast period from 2025 to 2035. The increasing consumer awareness regarding health and wellness, coupled with a rising preference for plant-based and vegan products, is one of the primary growth factors driving the demand for vegan marshmallows. As more individuals transition to plant-based diets, the demand for dairy-free, gelatin-free alternatives has surged. Innovations in food technology have also played a crucial role, enabling manufacturers to create a wide variety of flavors and formulations that cater to diverse consumer preferences. Additionally, the growing trend of veganism among millennials and Generation Z is significantly contributing to the market growth.

Growth Factor of the Market

The vegan marshmallows market is fueled by several growth factors that promote its expansion on a global scale. Firstly, the increasing incidence of dietary restrictions and allergies, such as lactose intolerance and gelatin allergies, has prompted consumers to seek vegan alternatives, thus boosting the vegan marshmallows market. Secondly, the rise of social media and digital marketing has heightened awareness around healthy eating and lifestyle choices, making plant-based products more accessible and popular among consumers. Thirdly, evolving consumer preferences for clean label products have spurred companies to develop vegan marshmallows that are not only delicious but also free from artificial ingredients and preservatives. Furthermore, the expansion of the vegan food category in supermarkets and online stores has increased the visibility and availability of vegan marshmallows, encouraging higher consumption rates. Lastly, the growing trend of indulgence in healthier snacks has driven the innovation of vegan marshmallows, making them a popular choice in the confectionery sector.

Key Highlights of the Market

• Significant growth in consumer preference for plant-based snacks is driving the demand for vegan marshmallows.
• Innovations in flavors and ingredient combinations are expanding the product range offered by manufacturers.
• Increased availability of vegan marshmallows through various distribution channels enhances consumer access.
• The rise of veganism and health-conscious eating patterns among younger demographics is reshaping market dynamics.
• Regulatory support for plant-based products is fostering a favorable environment for market growth.

By Product Type

Plain Vegan Marshmallows:

Plain vegan marshmallows are the simplest form of vegan marshmallows, made without any additional flavors or additives. These marshmallows are primarily composed of plant-based gelatin alternatives, such as agar-agar or carrageenan, making them a suitable choice for those seeking a classic marshmallow experience. Their versatility allows them to be used in various applications, from s'mores to hot chocolate toppings. The demand for this product type is steady, as many consumers prefer products that are uncomplicated and free from artificial flavors or colors. This segment appeals to traditionalists who appreciate the nostalgic qualities of marshmallows without any frills, further driving its popularity in the market.

Flavored Vegan Marshmallows:

Flavored vegan marshmallows have gained traction due to their exciting variety and unique taste profiles. Manufacturers are experimenting with different natural flavors such as strawberry, chocolate, vanilla, and even pumpkin spice to cater to diverse consumer preferences. This segment is particularly popular among younger demographics who seek novelty and creativity in their food choices. The availability of flavored options has also enabled these marshmallows to be incorporated into various desserts and snacks, expanding their usage beyond traditional recipes. As consumers increasingly seek out unique taste experiences, the flavored vegan marshmallows segment is anticipated to witness robust growth.

Organic Vegan Marshmallows:

Organic vegan marshmallows are made with ingredients that are certified organic, appealing to health-conscious consumers who prioritize organic food products. This segment is on the rise due to the increasing demand for organic products, driven by concerns over pesticides, artificial additives, and the sustainability of food sources. Organic vegan marshmallows often have a higher price point, but they attract consumers willing to pay a premium for perceived health benefits and environmental considerations. The growth of organic food trends and the shift towards cleaner labels are key factors contributing to the expansion of this product type in the market.

Gluten-Free Vegan Marshmallows:

Gluten-free vegan marshmallows cater to a specific market segment that includes consumers with gluten sensitivities or celiac disease. This product type is formulated without any gluten-containing ingredients, making it suitable for gluten-free diets. The rise in awareness regarding gluten-related health issues has led to a significant increase in demand for gluten-free products, including marshmallows. This segment not only targets individuals with dietary restrictions but also appeals to health-conscious consumers who are looking for gluten-free snacks. As a result, gluten-free vegan marshmallows are becoming a staple in health food stores and supermarkets alike.

Sugar-Free Vegan Marshmallows:

Sugar-free vegan marshmallows are gaining popularity among health-conscious consumers and those seeking to reduce their sugar intake. Formulated using natural sweeteners like stevia or erythritol, these marshmallows provide an indulgent taste without the added sugar. The rise of the low-sugar and no-sugar diet trends has encouraged consumers to look for sweet treats that align with their health goals. As such, sugar-free vegan marshmallows are becoming increasingly prevalent in the market, appealing to a broad audience that includes diabetics and fitness enthusiasts alike. This segment is expected to witness steady growth as more consumers prioritize health and wellness in their dietary choices.

By Application

Confectionery:

The confectionery segment is one of the largest applications for vegan marshmallows, as these treats are often used in various candy products, including chocolate-covered marshmallows and marshmallow-based confections. The growing demand for plant-based confectionery options is driving significant growth in this segment, as consumers are increasingly seeking vegetarian-friendly alternatives to traditional sweets. Vegan marshmallows are commonly incorporated into holiday treats, candies, and dessert bars, making them a popular choice for confectionery manufacturers. The versatility of vegan marshmallows allows them to be combined with other ingredients, enhancing their presence in the confectionery market.

Bakery:

In the bakery application, vegan marshmallows are utilized in various products such as cakes, cookies, and pastries to add texture and flavor. The trend towards plant-based diets has encouraged bakers to explore the use of vegan ingredients in their recipes, leading to a rise in demand for vegan marshmallows in this segment. They can be used as a topping, filling, or ingredient, adding a delightful chewiness to baked goods. As consumers become more health-conscious and seek out vegan alternatives, the bakery segment presents a significant opportunity for the growth of vegan marshmallows, particularly in artisanal and specialty bakeries.

Snacks:

The snacks category is rapidly expanding, with vegan marshmallows being incorporated into various snack products, including trail mixes and snack bars. As consumers increasingly seek healthier snack alternatives, the demand for innovative and delicious plant-based snacks has risen. Vegan marshmallows provide a unique texture and taste that can enhance the overall appeal of snack products. This segment is particularly attractive to health-conscious consumers looking for guilt-free indulgence. The growth of the snacking trend, combined with the rising popularity of plant-based eating, positions vegan marshmallows as a key player in the snacks sector.

Beverages:

Vegan marshmallows are also finding their way into the beverage market, particularly in specialty drinks like hot chocolate and coffee. The addition of vegan marshmallows enhances the sensory experience of these beverages, offering a nostalgic touch reminiscent of childhood treats. The trend of personalized and gourmet beverage options has led to an increase in demand for innovative ingredients, including vegan marshmallows. As cafés and beverage brands seek to attract a broad audience, the inclusion of vegan marshmallows in their offerings is becoming increasingly common, contributing to the growth of this application segment.

Others:

The "Others" application segment includes various niche markets where vegan marshmallows can be utilized, such as in ice creams, desserts, and even savory dishes. Innovative culinary experimentation is giving rise to new ways of incorporating vegan marshmallows into unique recipes, expanding their usage beyond traditional applications. The advent of culinary shows and social media platforms promoting creative cooking has encouraged consumers and chefs alike to explore the versatility of vegan marshmallows. This segment is expected to experience growth as more people discover innovative uses for these products in a wide range of culinary creations.

By Distribution Channel

Online Stores:

Online stores have emerged as a significant distribution channel for vegan marshmallows, facilitating easy access for consumers who prefer the convenience of shopping from home. The rise of e-commerce has allowed manufacturers to reach a broader audience, enabling them to showcase their products to customers who may not have access to specialty stores or health food shops. Online platforms also provide consumers with the opportunity to compare products, read reviews, and explore a variety of brands. As consumers increasingly turn to online shopping for their grocery needs, this channel is expected to play a crucial role in the growth of the vegan marshmallows market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are traditional retail outlets where vegan marshmallows have gained significant traction. The increasing presence of plant-based products in large retail chains has made vegan marshmallows more accessible to consumers. Retailers are expanding their health food sections to cater to the growing demand for vegan and vegetarian options, leading to increased visibility for these products. The strategic placement of vegan marshmallows in impulse-buy sections can help drive sales, as consumers are likely to purchase them while shopping for other groceries. This distribution channel is essential for reaching a wider audience and contributing to overall market growth.

Specialty Stores:

Specialty stores focused on health foods, vegan products, and organic offerings have become prominent distribution channels for vegan marshmallows. These stores often provide a curated selection of high-quality products, attracting consumers who specifically seek out plant-based options. The staff at specialty stores are typically knowledgeable about the products they sell, enabling them to offer recommendations and guidance to consumers looking for suitable vegan alternatives. The growing trend of conscious consumerism has bolstered the popularity of specialty stores, making them a vital channel for the distribution of vegan marshmallows.

Convenience Stores:

Convenience stores are increasingly stocking vegan marshmallows to cater to on-the-go consumers who seek quick, sweet snacks. These stores often have a more limited selection than supermarkets or specialty stores, but their strategic locations make them a valuable distribution channel for impulse purchases. The demand for vegan snacks coincides with the growing trend of healthier snack options being offered in convenience stores, creating a new market opportunity for vegan marshmallows. As more consumers look for convenient yet satisfying treats, the presence of vegan marshmallows in convenience stores is expected to rise.

Others:

The "Others" distribution channel includes various non-traditional retail outlets where vegan marshmallows may be sold, such as farmer's markets, food trucks, and online marketplaces. These channels often serve niche audiences that are interested in artisanal or locally produced products. The rise of alternative sales platforms has democratized access to vegan marshmallows, allowing smaller producers to reach dedicated consumers. As the vegan movement continues to grow, these alternative distribution channels are likely to play an increasingly important role in the overall market landscape.

By Ingredient Type

Agar Agar:

Agar agar is a key ingredient in many vegan marshmallows, serving as the plant-based gelatin alternative that gives these treats their unique texture. Derived from red algae, agar agar is an excellent thickening and gelling agent, making it a popular choice among manufacturers. This ingredient not only aligns with vegan dietary preferences but also appeals to consumers seeking natural and organic food options. The demand for agar agar-based products is expected to grow as more consumers become aware of its health benefits, including being low in calories and high in fiber. As a result, agar agar plays a significant role in the vegan marshmallow market.

Carrageenan:

Carrageenan is another popular ingredient utilized in the production of vegan marshmallows. Extracted from certain types of red seaweed, carrageenan is celebrated for its ability to create a smooth, creamy texture without the use of animal-derived gelatin. This ingredient is favored by manufacturers for its versatility and effectiveness in achieving the desired consistency in marshmallow products. Consumer awareness regarding plant-based ingredients has led to a rise in demand for carrageenan-based marshmallows, as they provide a guilt-free indulgence while maintaining the iconic marshmallow experience. The growing trend of ethical eating further supports the market for carrageenan-based vegan marshmallows.

Corn Syrup:

Corn syrup is widely used in the production of vegan marshmallows as a sweetener and moisture-retaining agent, contributing to their chewy texture. This ingredient helps prevent crystallization, ensuring that marshmallows maintain their soft and fluffy characteristics. While corn syrup has faced scrutiny due to its association with high fructose corn syrup, its use in vegan marshmallows remains popular among manufacturers. The ability to create a sweeter and more palatable product makes corn syrup an essential component in the formulation of vegan marshmallows, appealing to consumers who seek a satisfying treat.

Vanilla Extract:

Vanilla extract is often added to enhance the flavor profile of vegan marshmallows, providing a classic and beloved taste. This natural flavoring ingredient is derived from vanilla beans and is commonly used in a variety of confectionery products. The growing preference for natural flavors among consumers has led to an increase in demand for vanilla extract in vegan marshmallows, as it aligns with the trend of clean labeling and transparency in food production. As more consumers seek out authentic flavors in their snacks, the importance of vanilla extract in the formulation of vegan marshmallows is expected to grow.

Others:

The "Others" ingredient type includes a variety of additional components that may be used in the formulation of vegan marshmallows, such as flavoring agents, preservatives, and colorings. These ingredients are often selected to enhance the overall quality and appeal of the final product, catering to consumer preferences for texture, taste, and appearance. The increasing focus on health-conscious eating has led to a preference for functional ingredients, driving manufacturers to innovate with their ingredient choices. The diversity of ingredient types in vegan marshmallows allows brands to differentiate their products in a competitive market, further stimulating growth in this segment.

By Region

The North American region is currently leading the vegan marshmallows market, accounting for approximately 35% of the total market share. The increasing adoption of veganism and plant-based diets among American consumers has contributed significantly to this growth. The presence of a robust retail infrastructure, along with the availability of a wide range of vegan products in supermarkets and online stores, further supports the market in this region. The CAGR for the North American market is expected to reach around 9% through 2035, driven by innovations in product development and rising consumer awareness regarding health and nutrition.

Europe follows closely behind, representing about 30% of the global vegan marshmallows market. The region has witnessed a notable rise in veganism and vegetarianism, particularly in countries like Germany, the UK, and France. The increasing demand for clean-label products, coupled with stronger regulations promoting plant-based foods, is fostering growth in this market. The popularity of vegan confectionery and snacks aligns with the overall trend of health-conscious eating among European consumers. As a result, the European vegan marshmallows market is poised for steady growth, supported by the rising availability of vegan products in various retail outlets.

Opportunities

The vegan marshmallows market presents numerous opportunities for growth, particularly as consumer preferences continue to shift towards plant-based options. One significant opportunity lies in the expansion of product lines to include innovative flavor profiles and unique ingredient combinations. By introducing new variants such as spicy marshmallows or those infused with superfoods like spirulina or matcha, manufacturers can capture the interest of adventurous consumers looking for novel taste experiences. Additionally, partnering with health-conscious brands and influencers can enhance product visibility and drive sales, as consumers increasingly rely on recommendations from trusted sources.

Furthermore, the rise of e-commerce presents a substantial opportunity for the vegan marshmallows market. As more consumers turn to online shopping for their grocery needs, brands can leverage digital marketing strategies to reach their target audience effectively. Offering subscription services or bulk purchasing options can also attract repeat customers, increasing brand loyalty. The ability to gather consumer insights through online platforms can help manufacturers tailor their products to meet specific demands and preferences, ultimately leading to improved customer satisfaction and market growth.

Threats

Despite the promising growth prospects, the vegan marshmallows market faces certain threats that could hinder its development. One significant threat is the increasing competition from traditional marshmallow manufacturers who may introduce their own plant-based alternatives. The established brands possess strong market presence, distribution networks, and consumer loyalty, making it challenging for newer companies to gain traction. Additionally, fluctuations in the availability and pricing of key ingredients, such as agar agar and carrageenan, can impact production costs and profitability, further complicating market dynamics.

Another potential threat is the evolving consumer perceptions regarding the health aspects of vegan marshmallows. As consumers become more educated about food ingredients and their effects on health, there may be skepticism towards the use of certain additives and sweeteners in vegan marshmallows. This scrutiny could lead to decreased demand for products perceived as unhealthy, necessitating manufacturers to adapt quickly to changing preferences and develop cleaner formulations.

Competitor Outlook

• Sweet & Sara
• Dandies
• Trader Joe's
• Campfire Marshmallows
• Smashmallow
• Freedom Confectionery
• Marshmallows by The Naked Marshmallow Co.
• Little Dipper's
• Surf Sweets
• Vegan Marshmallow Co.
• Simply Delish
• YumEarth
• Nature's Bakery
• Haven's Kitchen
• Panda Licorice

The competitive landscape of the vegan marshmallows market is characterized by the presence of established players and emerging brands alike. Established brands leverage their strong distribution networks and consumer loyalty to maintain market dominance, while newcomers offer innovative products to capture niche segments. Companies are increasingly focusing on product differentiation, with many introducing unique flavors and formulations to cater to diverse consumer preferences. The emphasis on clean-label ingredients and transparency in sourcing is also becoming a critical factor for competition, as consumers are more inclined to choose brands that align with their health and ethical values.

Among the prominent players in the market, Sweet & Sara is recognized for its high-quality vegan marshmallows that are widely available across various retail channels. The company's commitment to using natural ingredients and sustainable practices has garnered a loyal customer base. Dandies is another key player that has gained popularity with its range of vegan marshmallows, which are made without any artificial colors or flavors. Their focus on creating a product that closely resembles traditional marshmallows has successfully attracted a broad audience of both vegans and non-vegans.

Trader Joe's, a well-known grocery chain, offers its own brand of vegan marshmallows, effectively capitalizing on the growing demand for plant-based products. By providing a competitive price point and appealing packaging, they have managed to gain a substantial share of the market. Additionally, companies like Smashmallow and Freedom Confectionery are innovating with unique flavor combinations and health-focused formulations, tapping into the rising trend of indulgent yet healthier snacking. As the market continues to grow, the competitive landscape will likely evolve, with both established and emerging brands vying for consumer attention.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Dandies
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 YumEarth
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Smashmallow
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Surf Sweets
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Sweet & Sara
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Trader Joe's
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Simply Delish
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Panda Licorice
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Haven's Kitchen
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Little Dipper's
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Nature's Bakery
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Campfire Marshmallows
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Freedom Confectionery
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Vegan Marshmallow Co.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Marshmallows by The Naked Marshmallow Co.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Vegan Marshmallows Market, By Application
    • 6.1.1 Confectionery
    • 6.1.2 Bakery
    • 6.1.3 Snacks
    • 6.1.4 Beverages
    • 6.1.5 Others
  • 6.2 Vegan Marshmallows Market, By Product Type
    • 6.2.1 Plain Vegan Marshmallows
    • 6.2.2 Flavored Vegan Marshmallows
    • 6.2.3 Organic Vegan Marshmallows
    • 6.2.4 Gluten-Free Vegan Marshmallows
    • 6.2.5 Sugar-Free Vegan Marshmallows
  • 6.3 Vegan Marshmallows Market, By Ingredient Type
    • 6.3.1 Agar Agar
    • 6.3.2 Carrageenan
    • 6.3.3 Corn Syrup
    • 6.3.4 Vanilla Extract
    • 6.3.5 Others
  • 6.4 Vegan Marshmallows Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Vegan Marshmallows Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Vegan Marshmallows market is categorized based on

By Product Type

• Plain Vegan Marshmallows
• Flavored Vegan Marshmallows
• Organic Vegan Marshmallows
• Gluten-Free Vegan Marshmallows
• Sugar-Free Vegan Marshmallows

By Application

• Confectionery
• Bakery
• Snacks
• Beverages
• Others

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Others

By Ingredient Type

• Agar Agar
• Carrageenan
• Corn Syrup
• Vanilla Extract
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Sweet & Sara
• Dandies
• Trader Joe's
• Campfire Marshmallows
• Smashmallow
• Freedom Confectionery
• Marshmallows by The Naked Marshmallow Co.
• Little Dipper's
• Surf Sweets
• Vegan Marshmallow Co.
• Simply Delish
• YumEarth
• Nature's Bakery
• Haven's Kitchen
• Panda Licorice