Still Wine

Still Wine Market Outlook

The global still wine market is valued at approximately USD 400 billion in 2023, with an expected CAGR of around 5.8% from 2023 to 2033. This growth is primarily fueled by the increasing consumption of wine across various demographics, coupled with a rising trend of premiumization and the growing popularity of wine tourism. Additionally, the expanding food and beverage industry, along with evolving consumer preferences for craft and artisanal beverages, significantly contributes to the market's expansion. The influence of social media and lifestyle changes promoting wine consumption further propels the growth of this market. Moreover, innovations in wine production and packaging technology enhance the overall consumer experience, thereby attracting new customers and retaining existing ones.

Growth Factor of the Market

Several key growth factors are driving the still wine market's expansion globally. Firstly, the rising disposable income and changing lifestyles across emerging economies have led to an increased willingness among consumers to spend on premium wines, thereby boosting market sales. Secondly, the growing trend of wine pairing in restaurants and culinary settings highlights wine's role in enhancing the dining experience, further stimulating market demand. Thirdly, the awareness and acceptance of wine as a social beverage have increased significantly, promoting a culture of wine tasting and appreciation. Additionally, the proliferation of boutique wineries and the introduction of unique wine varieties cater to a diverse consumer base, attracting both novice and experienced wine drinkers. Lastly, advancements in production methods, including organic and sustainable practices, have opened new market segments, appealing to health-conscious consumers.

Key Highlights of the Market

• The global still wine market is projected to reach approximately USD 400 billion by 2033.
• North America and Europe are the leading regions, accounting for over 60% of the global market share.
• Red wine remains the dominant product category, with a significant share in overall consumption.
• The e-commerce channel is rapidly growing, driven by changing shopping habits and convenience.
• Consumer preferences are shifting towards organic and biodynamic wines, reflecting a growing awareness of health and sustainability.

By Product Type

Red Wine:

Red wine is a significant segment in the still wine market, characterized by its rich flavors and complex profiles, often derived from various grape varieties such as Cabernet Sauvignon, Merlot, and Pinot Noir. This category typically dominates the market due to its traditional association with fine dining and celebrations. As consumers seek out refined experiences, the demand for premium and aged red wines is on the rise. The growing interest in wine tasting events and educational tours also contributes to the popularity of red wines, making them a staple choice among wine enthusiasts and collectors alike. Furthermore, red wines are increasingly being appreciated for their health benefits, such as high antioxidant content, which garners attention from health-conscious consumers.

White Wine:

White wine represents another vital segment of the still wine market, known for its refreshing and versatile nature. Grape varieties such as Chardonnay, Sauvignon Blanc, and Riesling dominate this category, offering a wide range of flavor profiles from dry to sweet. The surge in popularity of white wines can be attributed to their adaptability in pairing with various cuisines, making them a popular choice for casual dining and outdoor gatherings. Additionally, the increasing trend of summer and light food pairings has led to a rise in the consumption of chilled white wines, enhancing their market presence. As consumers become more experimental, the introduction of unique blends and varietals contributes to the growth of the white wine segment.

Rose Wine:

Rose wine has gained significant traction in recent years, particularly among younger demographics looking for lighter, fruitier options. This segment is often celebrated for its versatility, able to complement a variety of dishes while also being enjoyed on its own. The vibrant color and refreshing taste appeal to a broad audience, with many consumers favoring it during warmer months. Additionally, the rise of social media has played a crucial role in promoting rose wines as a fashionable beverage, particularly in lifestyle and social-media-driven markets. As a result, the demand for rose wine continues to grow, supported by innovative marketing strategies and the introduction of new styles and blends.

Sparkling Wine:

Sparkling wine, which includes varieties like Champagne, Prosecco, and Cava, occupies a unique niche within the still wine market. Known for its effervescence and celebratory nature, sparkling wine is often associated with special occasions and events. However, its popularity has transcended these traditional boundaries, leading to increased consumption in everyday settings. The diverse flavor profiles and styles offered within this category cater to a wide range of consumer preferences, further enhancing its appeal. Additionally, the global trend toward premiumization has resulted in consumers seeking high-quality sparkling wines, contributing to market growth. Innovative production methods and the introduction of new sparkling wine varieties are also expected to attract new consumers.

Dessert Wine:

Dessert wine is a distinctive segment of the still wine market, renowned for its sweetness and richness, making it an ideal complement to desserts and cheeses. Varieties such as Port, Sauternes, and Ice Wine are celebrated for their unique production methods and flavor complexities. The growing interest in gourmet dining experiences has fueled the demand for dessert wines, as chefs increasingly pair these wines with their culinary creations. Moreover, the rise of special occasions and celebrations has seen dessert wines being selected as gifts or enjoyed as a final course at meals. The market for dessert wines is expected to expand as more consumers seek out unique and indulgent experiences.

By Application

Food Industry:

The food industry represents a substantial application segment for still wine, with wine being an integral part of culinary traditions worldwide. Chefs and restaurateurs increasingly incorporate wine into their menus, not only as a beverage pairing but also as an ingredient in sauces and marinades. The synergy between wine and food has led to the development of wine-focused dining experiences, allowing consumers to explore the nuances of different wine varieties alongside their meals. Additionally, the rise of culinary tourism has further driven the demand for wine in the food industry, as consumers seek out destinations known for their culinary excellence. With an increasing appreciation for gastronomy, the food industry will continue to be a key driver for the still wine market.

Retail:

The retail application segment has been a crucial component of the still wine market, with traditional brick-and-mortar stores playing a prominent role in consumer purchasing habits. Supermarkets, hypermarkets, and specialty wine shops provide consumers with a wide selection of wines, catering to varying preferences and budgets. The growth of wine education and tasting events in retail spaces has also enhanced consumer engagement, allowing shoppers to explore new products and learn more about wine. As wine consumption becomes more mainstream, retail outlets are expanding their offerings to include more diverse selections, reflecting consumer trends toward premium and artisanal wines. This segment is expected to thrive as wine continues to gain popularity among a broader range of consumers.

E-commerce:

The e-commerce application segment is rapidly gaining momentum in the still wine market, driven by changing consumer behaviors and the convenience of online shopping. The COVID-19 pandemic accelerated the growth of online wine sales, as consumers sought contactless purchasing options and the ability to have products delivered directly to their homes. Online platforms offer a vast selection of wines, appealing to a diverse audience by providing access to niche and premium brands that may not be available in local stores. As wine producers and retailers invest in digital marketing strategies, the e-commerce segment is poised for continued growth, reflecting the shift towards a more connected and convenience-driven economy.

Others:

In addition to the primary applications of the food industry, retail, and e-commerce, there are several other sectors where still wine plays a role. This "Others" segment includes applications such as hospitality, catering, and events management, where wine is an essential component of customer service and experience. The hospitality sector, including hotels and resorts, often curates wine lists to enhance guest experiences and dining options. Catering companies also frequently include wine as part of their service offerings, particularly for weddings and corporate events. The diversity of applications within the "Others" segment reflects the versatility of wine as a beverage and its cultural significance in various settings.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are traditional distribution channels that significantly influence the still wine market. These retail giants offer consumers a wide range of wine selections, often at competitive prices. The convenience of one-stop shopping allows consumers to purchase wine alongside their groceries, enhancing customer experiences. Additionally, supermarkets often run promotions and discounts on selected wine brands, attracting budget-conscious shoppers. As consumer preferences shift towards premium wines, many supermarkets are expanding their offerings to include a broader range of artisanal and imported wines to cater to discerning customers. The integration of wine education initiatives such as tasting events can help enhance consumer knowledge and drive sales within this channel.

Specialty Stores:

Specialty wine stores play a crucial role in the distribution of still wine, offering a curated selection of wines that cater to connoisseurs and novices alike. These stores often provide a more personalized shopping experience, with knowledgeable staff available to assist customers in selecting wines based on their preferences. The emphasis on quality over quantity allows specialty stores to showcase unique and high-end wines that may not be available in larger retail outlets. Furthermore, these stores often host tasting events, wine classes, and educational sessions, fostering a community of wine enthusiasts and promoting customer loyalty. As consumers increasingly seek out distinctive offerings, specialty stores continue to thrive in the still wine market.

Online Retail:

Online retail has emerged as a transformative distribution channel within the still wine market, providing consumers unprecedented access to a vast array of wine selections from around the world. The convenience of online shopping allows consumers to explore various brands, varieties, and price ranges from the comfort of their homes. Moreover, the ability to read reviews, compare prices, and access detailed product information empowers consumers to make informed purchasing decisions. The surge in online wine subscriptions and direct-to-consumer sales has further propelled growth in this segment, as consumers seek curated selections and personalized experiences. As technology continues to evolve, the online retail channel is expected to play a significant role in shaping the future landscape of the still wine market.

Duty-Free:

The duty-free distribution channel caters to international travelers seeking premium wines at competitive prices. Airport duty-free shops offer carefully curated selections of wines, often featuring exclusive brands and limited editions not available in local markets. This segment appeals to wine enthusiasts and travelers looking for unique souvenirs or gifts. The growth of international travel and tourism post-pandemic is anticipated to boost demand in this channel, as consumers embrace the experience of discovering new wines while traveling. Additionally, duty-free retailers often host tastings and promotional events to enhance customer engagement and encourage purchases, driving growth in the still wine market.

By Ingredient Type

Grapes:

Grapes are the primary ingredient in still wine production, forming the foundation for the diverse range of flavors, aromas, and textures that characterize different wine varieties. The choice of grape variety significantly influences the final product, with factors such as climate, soil, and winemaking techniques playing critical roles in grape cultivation. Various grape types, including red, white, and dessert varieties, contribute to the ongoing interest in wine, as consumers seek to explore the nuances of different terroirs and winemaking methods. Additionally, sustainable grape farming practices and organic certifications are increasingly important to consumers, as they prioritize health and environmental considerations when selecting wines.

Yeast:

Yeast is another essential ingredient in the production of still wine, playing a crucial role in the fermentation process. Different strains of yeast contribute to the complexity and character of the wine, affecting the final flavor profile and aroma. Winemakers carefully select yeast strains based on the desired characteristics of the wine, demonstrating the artistry involved in the winemaking process. As consumers become more interested in the science behind wine production, the role of yeast is gaining recognition, particularly regarding the influence of wild versus cultivated yeast on flavor development. The growing trend towards natural and organic wines further emphasizes the importance of yeast selection in the still wine market.

Sulfites:

Sulfites are commonly used in the winemaking process to preserve the wine's freshness and prevent spoilage. While sulfites are naturally occurring in wine, many winemakers choose to add additional sulfites to ensure stability and enhance shelf life. Consumers are becoming increasingly aware of sulfites and their potential impact on health, leading to a growing demand for sulfite-free and low-sulfite wines. This trend reflects a broader shift towards cleaner labeling and transparency in food and beverage products. As health-conscious consumers search for wines that align with their lifestyles, the sulfite segment is likely to undergo further development, with an emphasis on organic and minimal intervention winemaking practices.

Others:

In addition to grapes, yeast, and sulfites, several other ingredients contribute to the complexity and depth of still wine. This "Others" category includes components such as added sugars, acids, and other flavoring agents that winemakers may utilize to enhance the final product. The use of adjunct ingredients is often tailored to create specific flavor profiles or to address variations in grape quality due to climatic factors. As the market evolves, consumers are increasingly interested in understanding the complete composition of their wines, leading to heightened scrutiny of ingredient labels. This growing demand for transparency and authenticity is expected to shape future trends in the still wine market.

By Region

The North American still wine market is projected to be valued at approximately USD 120 billion by 2033, with a CAGR of around 5.5%. The United States remains the largest consumer of wine globally, driven by strong demand for both domestic and imported wines. This region has seen a significant rise in wine appreciation, supported by an expanding wine tourism industry and a growing number of wine-related events and festivals. Additionally, the increasing popularity of wine clubs and subscription services reflects the changing landscape of wine consumption, as consumers seek out curated selections tailored to their preferences. As the North American market continues to evolve, the trend towards premiumization and the exploration of diverse wine styles will likely sustain growth in the coming years.

Europe is another significant region in the still wine market, holding a market value of roughly USD 180 billion by 2033. Countries such as France, Italy, and Spain are renowned for their rich winemaking traditions and contribute a substantial share of the global market. The European market is characterized by a diverse range of wine styles, reflecting the unique terroirs and cultural traditions of each region. Additionally, the increasing interest in organic and biodynamic wines is reshaping consumer preferences, driving demand for wines produced using sustainable practices. Furthermore, the ongoing globalization of wine culture is influencing European consumers to explore new wine varieties, enhancing the overall market landscape.

Opportunities

Numerous opportunities exist within the still wine market that can be leveraged for growth and expansion. One significant opportunity lies in the increasing health consciousness among consumers, leading to a rising demand for organic and biodynamic wines. As consumers become more aware of the potential health benefits associated with moderate wine consumption, they are seeking out wines made from sustainably grown grapes, free from synthetic pesticides and chemicals. This trend presents an opportunity for producers to differentiate their offerings and cater to a niche market segment that prioritizes health and environmental sustainability. Additionally, the growing trend of personalized wine experiences, such as wine subscription services and curated tastings, allows businesses to connect with consumers in innovative ways, enhancing brand loyalty and driving repeat purchases.

Another promising opportunity in the still wine market is the expansion of wine tourism. As consumers increasingly seek unique and immersive experiences, wine tourism offers the chance for wineries to showcase their products while providing educational and memorable experiences. Wine tours, tastings, and events not only promote wine brands but also contribute to the overall growth of regional economies. Furthermore, partnerships between wineries and local businesses, such as restaurants and hotels, can create synergies that enhance the overall visitor experience. By investing in marketing initiatives that promote wine tourism and collaborating with tourism boards, wineries can tap into this lucrative market segment and expand their reach beyond traditional sales channels.

Threats

Despite the promising growth prospects, the still wine market faces several threats that could impact its trajectory. One significant threat is the increasing competition from alternative beverages, such as craft beer, spirits, and non-alcoholic options. As consumers explore diverse drinking preferences, the traditional dominance of wine may be challenged. The rise of health trends advocating for reduced alcohol consumption also poses a potential threat, as more consumers seek out lower-alcohol or alcohol-free alternatives. Wineries must adapt to changing consumer preferences by innovating and diversifying their product offerings to maintain relevance in a competitive landscape.

Additionally, climate change presents a substantial threat to the wine industry, impacting grape cultivation and production yields. Unpredictable weather patterns, such as extreme heat, drought, and flooding, can adversely affect grape quality and availability, ultimately impacting the supply chain. The increasing frequency of such climate-related events necessitates that wineries invest in sustainable practices and adaptive measures, such as selecting climate-resilient grape varieties and implementing water conservation strategies. Without proactive measures, the long-term viability of wine production could be jeopardized, necessitating a shift in how wineries approach grape farming and production practices.

Competitor Outlook

• Constellation Brands
• Diageo
• Château Ste. Michelle Wine Estates
• Jackson Family Wines
• Wine.com
• Gallo Family Vineyards
• Treasury Wine Estates
• Moët Hennessy
• Pernod Ricard
• Banfi Vintners
• Franzia
• Bob Cabral Wines
• Daou Vineyards
• Bodega Norton
• Badger Mountain Vineyard

The competitive landscape of the still wine market is characterized by a mix of large multinational corporations and boutique wineries. Major players like Constellation Brands, Diageo, and Pernod Ricard dominate a significant share of the market through their expansive portfolios of well-known wine brands. These companies leverage their extensive distribution networks, marketing prowess, and economies of scale to maintain their

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Diageo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Franzia
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Wine.com
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Bodega Norton
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pernod Ricard
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Banfi Vintners
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Daou Vineyards
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Bob Cabral Wines
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Constellation Brands
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Jackson Family Wines
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Moët Hennessy
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Treasury Wine Estates
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Gallo Family Vineyards
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Badger Mountain Vineyard
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Château Ste. Michelle Wine Estates
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Still Wine Market, By Application
    • 6.1.1 Food Industry
    • 6.1.2 Retail
    • 6.1.3 E-commerce
    • 6.1.4 Others
  • 6.2 Still Wine Market, By Product Type
    • 6.2.1 Red Wine
    • 6.2.2 White Wine
    • 6.2.3 Rose Wine
    • 6.2.4 Sparkling Wine
    • 6.2.5 Dessert Wine
  • 6.3 Still Wine Market, By Ingredient Type
    • 6.3.1 Grapes
    • 6.3.2 Yeast
    • 6.3.3 Sulfites
    • 6.3.4 Others
  • 6.4 Still Wine Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Specialty Stores
    • 6.4.3 Online Retail
    • 6.4.4 Duty-Free

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Still Wine Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Still Wine market is categorized based on

By Product Type

• Red Wine
• White Wine
• Rose Wine
• Sparkling Wine
• Dessert Wine

By Application

• Food Industry
• Retail
• E-commerce
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Duty-Free

By Ingredient Type

• Grapes
• Yeast
• Sulfites
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Constellation Brands
• Diageo
• Château Ste. Michelle Wine Estates
• Jackson Family Wines
• Wine.com
• Gallo Family Vineyards
• Treasury Wine Estates
• Moët Hennessy
• Pernod Ricard
• Banfi Vintners
• Franzia
• Bob Cabral Wines
• Daou Vineyards
• Bodega Norton
• Badger Mountain Vineyard