Sport Fishing Rods Sales

Sport Fishing Rods Sales Market Outlook

The global sport fishing rods market is projected to reach USD 6.5 billion by 2035, registering a compound annual growth rate (CAGR) of 5.2% during the forecast period from 2025 to 2035. This growth is primarily driven by an increasing interest in recreational fishing activities among millennials and Gen Z, who are seeking new outdoor experiences. Additionally, advancements in rod technology and materials have led to the production of lighter, more durable rods, which enhance user experience and satisfaction. The rise in global tourism, coupled with new fishing regulations promoting sustainable practices, is further fueling the demand for sport fishing rods. The growing awareness of health benefits associated with outdoor activities, including stress relief and improved physical fitness, is contributing positively to market growth.

Growth Factor of the Market

Several key factors are fueling the growth of the sport fishing rods market, including the increasing popularity of fishing as a leisure activity among various demographics. This trend is particularly noticeable in urban areas where fishing clubs and communities are being formed, promoting social interaction and engagement with nature. Furthermore, the rise of social media platforms has led to the sharing of fishing experiences, tips, and tutorials, encouraging more individuals to take up fishing as a hobby. Moreover, the advancement in manufacturing technologies has enabled the production of high-performance rods at competitive prices, making them accessible to a wider audience. Additionally, the growing emphasis on sustainable fishing practices is motivating manufacturers to develop eco-friendly products, aligning with consumer preferences for environmentally responsible choices. Lastly, the expansion of distribution channels, especially online platforms, has made it easier for consumers to purchase a diverse range of fishing rods, further propelling market growth.

Key Highlights of the Market

• Projected global market size of USD 6.5 billion by 2035.
• CAGR of 5.2% anticipated from 2025 to 2035.
• Increasing participation in recreational fishing activities.
• Technological advancements in rod materials and designs.
• Expansion of distribution channels, particularly online retail.

By Product Type

Spinning Rods:

Spinning rods are among the most popular types of fishing rods, known for their versatility and ease of use. They are designed to work with spinning reels, making them ideal for catching a wide variety of fish species in both freshwater and saltwater environments. Their construction typically features a lightweight design, allowing for improved sensitivity and control when casting. Spinning rods are commonly used by beginners and experienced anglers alike, as they provide a great balance between performance and user-friendliness. The rising demand for spinning rods is driven by their adaptability to different fishing techniques and the growing trend of angling as a recreational activity.

Casting Rods:

Casting rods are designed for use with baitcasting reels and are favored for their precision and ability to handle heavy lures and lines. These rods feature a stiffer backbone, which allows anglers to cast heavier baits with greater accuracy and power. Casting rods are particularly popular among experienced anglers who engage in bass fishing and other species that require finesse and control. The technological advancements in rod design, including sensitivity and weight reductions, have made casting rods more appealing. As anglers seek to improve their performance, the demand for high-quality casting rods continues to rise.

Fly Fishing Rods:

Fly fishing rods are specifically designed for the art of fly fishing, utilizing lightweight materials to allow for long, precise casts. These rods are generally longer than traditional spinning or casting rods, providing greater leverage and control when presenting the fly. The fly fishing segment has seen a resurgence in popularity, particularly among younger demographics, as it offers a unique blend of skill, artistry, and connection to nature. The growth of guided fly fishing tours and workshops has also contributed to the increased interest in this segment, leading to a steady rise in sales of fly fishing rods.

Telescopic Rods:

Telescopic rods are designed for portability and convenience, allowing anglers to easily transport their gear without sacrificing performance. These rods can extend and retract, making them ideal for traveling anglers who may not have space for traditional fishing rods. The growing trend of urban fishing, where anglers engage in fishing activities in cities and nearby waters, has spurred interest in telescopic rods. As more individuals seek accessible fishing solutions, the market for telescopic rods is expected to grow significantly, attracting both novice and seasoned anglers alike.

Ice Fishing Rods:

Ice fishing rods are specialized equipment designed for fishing through the ice during winter months. These rods are shorter and more flexible compared to traditional rods, allowing for better control in the confined spaces of ice holes. The popularity of ice fishing has been on the rise, particularly in regions with harsh winters, as it provides a unique and engaging outdoor experience. The increasing availability of ice fishing gear and accessories has also contributed to the growth of the ice fishing rods market, appealing to both traditional anglers and newcomers to the sport.

By Application

Freshwater Fishing:

Freshwater fishing remains one of the most popular applications for sport fishing rods, encompassing a wide variety of fishing environments such as lakes, rivers, and ponds. This segment attracts a diverse group of anglers, from casual fishermen to serious competitors, all seeking to catch species such as trout, bass, and catfish. The accessibility of freshwater fishing locations, combined with the affordability of freshwater fishing rods, has led to a growing interest in this segment. As more people engage in outdoor activities and seek ways to connect with nature, the freshwater fishing application continues to thrive and plays a significant role in the overall sport fishing rods market.

Saltwater Fishing:

Saltwater fishing refers to fishing in oceans, seas, and estuaries, which presents unique challenges and requires specialized gear due to the size and strength of the fish. Saltwater fishing rods are designed to be more robust and corrosion-resistant, accommodating larger species such as marlin, tuna, and snapper. The growth of saltwater fishing tourism and the rise of sportfishing competitions have significantly contributed to the demand for saltwater fishing rods. As anglers seek adventure and new fishing experiences, the saltwater fishing segment is projected to grow steadily, bolstered by the increasing popularity of fishing in coastal regions.

Fly Fishing:

The fly fishing application has gained traction due to its specialized techniques and the allure of targeting specific species using artificial flies. This method requires a unique skill set and equipment, leading to the growth of dedicated fly fishing communities and organizations. Fly fishing events, workshops, and guided tours have further promoted the sport, attracting both newcomers and experienced anglers. As awareness of the environmental benefits of catch-and-release practices grows, the fly fishing segment continues to expand, contributing positively to the overall market for sport fishing rods.

Ice Fishing:

Ice fishing is a seasonal activity that involves fishing through holes drilled in frozen bodies of water. This application requires specialized rods designed for the unique conditions of ice fishing, including shorter lengths and specific sensitivity characteristics. The increasing popularity of ice fishing events and festivals, along with the availability of advanced ice fishing gear, has led to a growing interest in this application. Enthusiasts are often drawn to the camaraderie and challenge that ice fishing offers, and as more individuals explore winter outdoor activities, the ice fishing segment is anticipated to see significant growth.

Bass Fishing:

Bass fishing is a popular angling activity that specifically targets bass species, such as largemouth and smallmouth bass. This application has a dedicated following, with many tournaments and events held throughout the year, attracting enthusiasts from all over. The popularity of bass fishing has spurred innovations in rod design and technology, as anglers seek to optimize their equipment for catching these prized fish. The growth in bass fishing communities, coupled with advancements in tournament formats and sponsorship opportunities, is driving the demand for specialized bass fishing rods, making this a thriving segment within the sport fishing rods market.

By Distribution Channel

Online Retailers:

The rise of e-commerce has transformed the distribution landscape for sport fishing rods, with online retailers becoming a significant channel for sales. The convenience of shopping from home, along with access to a larger variety of products, has made online platforms appealing to consumers. Retailers such as Amazon, and specialized fishing websites offer competitive pricing, promotional deals, and user reviews, aiding customers in making informed purchasing decisions. The growing trend of direct-to-consumer sales has allowed manufacturers to establish online storefronts, further enhancing the online shopping experience for sport fishing rods. This segment is expected to continue growing as more consumers embrace digital shopping options.

Specialty Fishing Stores:

Specialty fishing stores provide a personalized shopping experience for avid anglers, offering expert advice, product demonstrations, and a curated selection of fishing rods and accessories. These stores often cater to dedicated fishing communities, capitalizing on the trust and loyalty established through specialized knowledge. The emphasis on customer service and the availability of high-quality, niche products make specialty fishing stores a significant distribution channel. Additionally, many of these stores host community events, workshops, and fishing tournaments, further engaging consumers and fostering a strong sense of community, which supports sustained growth in this distribution channel.

Department Stores:

Department stores have historically served as a broad retail channel for various consumer goods, including sport fishing rods. These stores typically carry a range of fishing equipment, from entry-level rods to mid-range options, making them accessible to casual anglers. The advantage of department stores lies in their ability to attract foot traffic and provide a one-stop shopping experience for families and casual outdoor enthusiasts. However, as consumer preferences shift towards specialized products and expert advice, department stores face challenges from more focused retailers and online platforms. Nonetheless, they continue to play a role in the sport fishing rods market, particularly as a convenient option for novice anglers.

Sporting Goods Stores:

Sporting goods stores are dedicated retail outlets that offer a wide range of outdoor equipment, including sport fishing rods. These stores often include knowledgeable staff who can provide valuable insights and recommendations based on customer needs. As outdoor activities gain popularity, sporting goods stores are expanding their product offerings to cater to diverse fishing interests, including specialized rods for different fishing techniques. With dedicated sections for fishing gear, these retailers serve as a critical distribution channel, appealing to both experienced anglers seeking high-quality products and newcomers looking to explore the sport.

Hypermarkets:

Hypermarkets combine various retail formats under one roof, offering a wide selection of products, including sport fishing rods. These large retail environments provide a convenience factor for consumers, allowing them to purchase fishing rods alongside other household items. While hypermarkets may not specialize in fishing gear, they often carry a basic selection of popular brands at competitive prices, attracting casual anglers. Despite facing competition from specialized retailers and online platforms, hypermarkets remain an essential distribution channel, particularly for families looking for affordable fishing gear during seasonal sales.

By Material Type

Graphite:

Graphite is one of the most popular materials used in the construction of sport fishing rods due to its lightweight, sensitivity, and strength. Graphite rods provide enhanced responsiveness, making them ideal for various fishing techniques. They allow anglers to detect subtle bites and improve casting accuracy, resulting in a more enjoyable fishing experience. Over the years, technological advancements have led to the development of high-modulus graphite materials, which offer even greater performance characteristics. The demand for graphite rods is driven by the increasing preference among anglers for lightweight and high-performance gear, solidifying their position in the market.

Fiberglass:

Fiberglass rods are known for their durability and flexibility, making them an excellent choice for beginners and casual anglers. These rods are typically less expensive than graphite options, providing a cost-effective solution for those new to fishing. Fiberglass rods can withstand rough handling, making them suitable for various fishing environments, including saltwater applications. While they may not be as sensitive as graphite rods, their resilience and ease of use have maintained their popularity in the sport fishing rods market. As more individuals engage in fishing as a hobby, the demand for fiberglass rods remains steady, appealing to a broad audience.

Carbon Fiber:

Carbon fiber rods are gaining traction in the sport fishing industry due to their combination of lightweight properties and high strength. These rods offer superior sensitivity and responsiveness, allowing anglers to detect bites and make precise casts. The advanced manufacturing processes involved in creating carbon fiber rods have led to significant performance improvements, making them a favored choice among serious anglers. While carbon fiber rods tend to be more expensive than traditional materials, their performance benefits justify the investment for those seeking to elevate their fishing experience. As the market continues to evolve, the popularity of carbon fiber rods is expected to increase.

Bamboo:

Bamboo rods are often associated with traditional fishing methods and are valued for their aesthetic appeal and craftsmanship. While not as commonly used in modern fishing practices, bamboo rods are experiencing a revival as anglers seek unique and handcrafted options. Many enthusiasts appreciate the nostalgia and artistry behind bamboo rods, making them a niche product within the market. Additionally, bamboo rods are known for their smooth casting action, offering a different fishing experience compared to modern materials. As the trend of artisanal and handcrafted goods continues to rise, bamboo rods are likely to capture the interest of collectors and traditionalists.

Composite:

Composite rods are constructed from a blend of different materials, such as fiberglass and graphite, designed to enhance performance and durability. These rods combine the best characteristics of each material, resulting in a lightweight yet strong and flexible design. The versatility of composite rods makes them suitable for a wide range of fishing applications, appealing to anglers who appreciate adaptable gear. As manufacturers continue to innovate and improve composite rod technology, the demand for these versatile products is expected to grow. The increasing emphasis on performance and customization will likely drive interest in composite rods among both novice and seasoned anglers.

By Region

The sport fishing rods market is expected to see varied growth rates across different regions, driven by cultural preferences and participation levels in fishing activities. North America holds a dominant share of the market, being a significant hub for recreational fishing enthusiasts. The region's market is projected to grow at a CAGR of 5.5%, driven by a strong interest in freshwater and saltwater fishing, along with widespread access to fishing locations. The growing participation in fishing tournaments and events is further boosting demand for sport fishing rods in North America, with major retailers and specialized stores catering to this enthusiastic audience.

In Europe, the sport fishing rods market is also experiencing healthy growth, supported by a rising interest in outdoor activities and sustainable fishing practices. The region's diverse fishing environments, ranging from rivers to coastal waters, attract a wide array of anglers. The European market is projected to grow at a CAGR of 4.8%, driven by innovations in rod technology and increased marketing efforts by manufacturers. Moreover, the emphasis on eco-friendly products is influencing consumer purchasing decisions, leading to a greater demand for sustainable fishing gear. As fishing continues to be a popular leisure activity, the European market is expected to expand, complementing the trends observed in North America.

Opportunities

The sport fishing rods market is poised for substantial growth, driven by various emerging opportunities. One of the most significant opportunities lies in the advancement of technology within the fishing gear industry. Innovations such as smart fishing rods equipped with sensors and connectivity features are gaining traction among tech-savvy anglers. These advancements can enhance the fishing experience by providing real-time data on weather, water conditions, and fish activity, thus attracting a new generation of fishermen. Manufacturers that embrace technological integration can tap into this growing trend and cater to the evolving preferences of consumers, ultimately driving sales and market growth.

Another opportunity for growth in the sport fishing rods market is the increasing popularity of eco-friendly and sustainable products. As consumers become more environmentally conscious, there is a growing demand for fishing gear made from recycled or sustainable materials. Brands that prioritize sustainability in their product offerings can differentiate themselves in a crowded market and capture the attention of environmentally aware consumers. Additionally, partnerships with conservation organizations and initiatives promoting responsible fishing practices can further enhance a brand's image while aligning with market trends. By focusing on sustainability, manufacturers can tap into a lucrative segment of the market and foster loyalty among consumers who value eco-friendly products.

Threats

The sport fishing rods market faces several threats that could hinder growth in the coming years. One of the primary threats is the increasing competition from alternative leisure activities and sports. As urbanization continues to rise, individuals are increasingly drawn toward various forms of entertainment and leisure, such as gaming and indoor sports. This shift in consumer preferences can detract from traditional outdoor activities like fishing, leading to a decline in participation rates. Furthermore, the ongoing impacts of climate change and environmental degradation may disrupt fish populations and habitats, prompting regulatory changes that could affect fishing practices and the demand for sport fishing rods.

Restraining factors also pose challenges to the sport fishing rods market. Price sensitivity among consumers, especially in emerging markets, can impact purchasing decisions, leading to a preference for lower-cost alternatives. Additionally, the global supply chain disruptions experienced during recent crises have affected the availability of materials required for rod manufacturing, leading to potential delays in product launches. Manufacturers must navigate these challenges while finding ways to maintain quality and meet consumer expectations. Addressing these restraining factors will be crucial for sustaining growth in the sport fishing rods market and ensuring competitiveness in a dynamic environment.

Competitor Outlook

• Shimano Inc.
• Fenwick Fishing
• Daiwa Corporation
• Abu Garcia
• Okuma Fishing Tackle Corp.
• St. Croix Rods
• G. Loomis, Inc.
• Rapala VMC Corporation
• Lew's Fishing
• Fenwick Fishing
• Quantum Fishing
• Rod Building Supplies
• Blackfin Rods
• Zebco Brands
• Pflueger Fishing

The competitive landscape of the sport fishing rods market is characterized by a mix of established brands and emerging players vying for market share. With many manufacturers focusing on innovation and product differentiation, competition is intensifying, particularly in terms of technology and materials used in rod production. Leading companies are investing in research and development to create high-performance rods that cater to specific fishing applications, thereby enhancing consumer satisfaction. Additionally, brands are leveraging marketing strategies that emphasize their unique selling propositions, such as sustainability and advanced technology, to gain a competitive edge in the market.

Key players like Shimano Inc. and Daiwa Corporation have long been recognized for their cutting-edge technology and wide range of product offerings, appealing to both recreational and professional anglers. These companies are constantly innovating to keep pace with consumer preferences, often introducing new product lines featuring advanced materials like carbon fiber and graphite. Their strong brand reputation and global distribution networks enable them to maintain a leading position in the sport fishing rods market. Emerging companies are also making strides by focusing on niche markets, such as eco-friendly products and customizable fishing rods, which are gaining traction among environmentally conscious consumers.

Companies such as St. Croix Rods and G. Loomis, Inc. are renowned for their commitment to craftsmanship and quality, often producing high-end rods that attract serious anglers. These brands emphasize the importance of performance and durability in their products, translating to customer loyalty and repeat purchases. Furthermore, the presence of regional players adds to the competitive landscape, as they offer localized products that cater to specific fishing conditions and consumer preferences. As the sport fishing rods market continues to evolve, successful companies will likely prioritize innovation, sustainability, and customer engagement to thrive in this dynamic environment.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Abu Garcia
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Shimano Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Zebco Brands
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Blackfin Rods
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Lew's Fishing
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 St. Croix Rods
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fenwick Fishing
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 G. Loomis, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Quantum Fishing
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Pflueger Fishing
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Daiwa Corporation
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Rod Building Supplies
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Rapala VMC Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Okuma Fishing Tackle Corp.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Sport Fishing Rods Sales Market, By Application
    • 6.1.1 Freshwater Fishing
    • 6.1.2 Saltwater Fishing
    • 6.1.3 Fly Fishing
    • 6.1.4 Ice Fishing
    • 6.1.5 Bass Fishing
  • 6.2 Sport Fishing Rods Sales Market, By Product Type
    • 6.2.1 Spinning Rods
    • 6.2.2 Casting Rods
    • 6.2.3 Fly Fishing Rods
    • 6.2.4 Telescopic Rods
    • 6.2.5 Ice Fishing Rods
  • 6.3 Sport Fishing Rods Sales Market, By Material Type
    • 6.3.1 Graphite
    • 6.3.2 Fiberglass
    • 6.3.3 Carbon Fiber
    • 6.3.4 Bamboo
    • 6.3.5 Composite
  • 6.4 Sport Fishing Rods Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Fishing Stores
    • 6.4.3 Department Stores
    • 6.4.4 Sporting Goods Stores
    • 6.4.5 Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Sport Fishing Rods Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Sport Fishing Rods Sales market is categorized based on

By Product Type

• Spinning Rods
• Casting Rods
• Fly Fishing Rods
• Telescopic Rods
• Ice Fishing Rods

By Application

• Freshwater Fishing
• Saltwater Fishing
• Fly Fishing
• Ice Fishing
• Bass Fishing

By Distribution Channel

• Online Retailers
• Specialty Fishing Stores
• Department Stores
• Sporting Goods Stores
• Hypermarkets

By Material Type

• Graphite
• Fiberglass
• Carbon Fiber
• Bamboo
• Composite

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Shimano Inc.
• Fenwick Fishing
• Daiwa Corporation
• Abu Garcia
• Okuma Fishing Tackle Corp.
• St. Croix Rods
• G. Loomis, Inc.
• Rapala VMC Corporation
• Lew's Fishing
• Fenwick Fishing
• Quantum Fishing
• Rod Building Supplies
• Blackfin Rods
• Zebco Brands
• Pflueger Fishing