Electric Breast Pump

Electric Breast Pump Market Outlook

The global electric breast pump market was valued at approximately USD 1.18 billion in 2023, with a projected compound annual growth rate (CAGR) of around 6.5% from 2025 to 2035. This growth is attributed to the increasing awareness among new mothers about the benefits of breastfeeding, coupled with advancements in technology that enhance the efficiency and comfort of electric breast pumps. Additionally, the rising number of working mothers seeking convenient breastfeeding solutions plays a significant role in driving market growth. The trend towards the normalization of breastfeeding in public and workplaces is further propelling the demand for electric breast pumps, as they provide a discreet and efficient option for mothers on-the-go. Furthermore, supportive initiatives from healthcare providers and organizations regarding breastfeeding are also contributing to the expansion of this market.

Growth Factor of the Market

One of the primary growth factors for the electric breast pump market is the increasing number of working mothers globally. As more women enter the workforce, the need for efficient and portable breastfeeding solutions has surged, leading to a rise in the adoption of electric breast pumps. Moreover, the growing awareness about the health benefits of breastfeeding for both mothers and infants is prompting more mothers to choose breast pumping as a viable alternative. Technological advancements in design and functionality have also made electric breast pumps more user-friendly and efficient, enhancing their appeal. Additionally, the rise in e-commerce and online retail channels has simplified access to these products, making it easier for consumers to find and purchase electric breast pumps. The endorsement of breastfeeding by healthcare professionals has also contributed to the increasing acceptance and utilization of breast pumps. These factors combined present a favorable environment for the growth of the electric breast pump market.

Key Highlights of the Market

• The electric breast pump market is projected to witness steady growth, driven by an increasing number of working mothers.
• Technological innovations are making electric breast pumps more efficient and user-friendly.
• The rise in e-commerce has enhanced access to breast pumps, boosting sales significantly.
• Healthcare endorsements of breastfeeding are driving acceptance and demand for breast pumps.
• Growing awareness of breastfeeding’s benefits for both mothers and infants supports market expansion.

By Product Type

Single Electric Breast Pump:

The single electric breast pump segment is a popular choice among mothers who seek a more compact and convenient option for breast pumping. This type of pump typically allows for one breast to be pumped at a time, making it ideal for mothers who may not need to express large quantities of milk at once. Single electric pumps are often preferred for their portability and ease of use, allowing mothers to easily integrate pumping into their daily routines. They are particularly advantageous for occasional use and for mothers who wish to pump while breastfeeding directly. The affordability of single electric breast pumps also makes them an attractive option for first-time mothers or those who may be on a budget, further contributing to their prevalence in the market.

Double Electric Breast Pump:

Double electric breast pumps are gaining popularity due to their efficiency and ability to express milk from both breasts simultaneously. This type of pump significantly reduces the time required for pumping, making it a favored choice for busy mothers who need to maximize efficiency. Additionally, double electric pumps tend to mimic a baby's natural feeding pattern more effectively, which can lead to an increase in milk production. Many healthcare professionals recommend double electric pumps for mothers who need to pump frequently, as they provide a more effective way to build and maintain milk supply. As a result, the double electric breast pump segment is expected to experience substantial growth as more mothers recognize the benefits of dual pumping.

Hospital Grade Electric Breast Pump:

Hospital grade electric breast pumps are designed for high-use scenarios and are typically used in clinical settings. These pumps are built to accommodate multiple users and are engineered for maximum efficiency and durability. They offer advanced features such as adjustable suction levels and settings that are tailored to mimic a baby's natural sucking rhythm. Hospital grade pumps are often recommended for mothers who have difficulty breastfeeding or need to increase their milk supply. Due to their robust design and effectiveness, these pumps are frequently utilized by mothers in hospitals and lactation clinics. This segment is likely to grow as healthcare providers continue to advocate for their use in supporting breastfeeding initiatives.

By Application

Personal Use:

The personal use segment of the electric breast pump market is characterized by mothers who purchase pumps for their own convenience and comfort. These pumps are typically designed for home usage, allowing mothers to express milk in a private and comfortable setting. The increasing trend of breastfeeding and the societal push for breastfeeding normalization have led to an increased interest in personal breast pumps. Many mothers prefer to own their electric breast pumps for flexibility in their pumping schedule, making it a practical choice for those who need to balance breastfeeding with other responsibilities. The personal use segment is expected to grow as more mothers recognize the benefits of having their own dedicated breast pump.

Hospital Use:

The hospital use segment comprises electric breast pumps that are utilized in medical facilities, particularly in maternity wards and neonatal units. Hospital-grade pumps are essential in these environments as they cater to mothers who may have special needs, such as those with premature infants in need of breast milk supplementation. Healthcare providers often recommend these pumps as they offer higher suction power and are designed for extensive use. The hospital use segment is expected to grow due to the increasing emphasis on breastfeeding, as hospitals continue to implement practices that encourage breastfeeding from birth. Furthermore, the rise of lactation consultants and support programs in hospitals will also drive demand in this segment.

Others:

The 'Others' category includes applications beyond personal and hospital use, such as daycare centers and lactation support groups. As breastfeeding continues to gain popularity, many daycare centers are beginning to provide facilities for mothers to pump milk, thereby fostering a supportive environment for breastfeeding. Additionally, lactation consultants often utilize electric breast pumps in their practice to demonstrate proper techniques and to help mothers establish a successful breastfeeding routine. This segment is likely to grow as awareness of the importance of breastfeeding expands, and as more institutions adopt supportive policies that facilitate breastfeeding.

By Distribution Channel

Online Retail:

The online retail segment has seen significant growth as e-commerce continues to dominate the retail landscape. The convenience of shopping from home, coupled with the ability to access a wide variety of electric breast pumps, has made online platforms an attractive option for mothers. Many consumers prefer online shopping due to the discretion it offers and the ability to read reviews and compare products easily. The global increase in internet access and the proliferation of mobile shopping applications have contributed to the success of online retail channels in the electric breast pump market. This trend is expected to continue as more mothers embrace the convenience of online shopping for their breastfeeding needs.

Offline Retail:

Despite the rise of online shopping, offline retail remains a crucial part of the electric breast pump distribution landscape. Brick-and-mortar stores, including pharmacy chains, baby product stores, and department stores, provide mothers with the opportunity to physically see and handle the products before making a purchase. This tactile experience can be particularly important for first-time mothers who may feel overwhelmed by the variety of options available. Additionally, healthcare providers often recommend specific models, which can drive sales through local retailers. The offline retail segment is expected to maintain a steady market presence as many consumers continue to value in-person shopping experiences.

By Power Source

Battery-Powered:

Battery-powered electric breast pumps offer an excellent solution for mothers who prioritize portability and convenience. These pumps are particularly useful for mothers who travel frequently or who may not always have access to an electrical outlet. Battery-powered options provide the flexibility to pump milk anywhere, making them ideal for on-the-go lifestyles. The demand for battery-powered pumps is growing as manufacturers focus on creating lightweight and compact designs that cater to the needs of busy mothers. This segment is likely to see continued growth as innovations in battery technology enhance performance and pumping efficiency.

Electric-Powered:

Electric-powered breast pumps are typically designed for home use and are known for their efficiency and high performance. These pumps are plugged into an electrical outlet, allowing for consistent and powerful suction, which can lead to faster milk expression. Electric-powered options are often equipped with multiple settings that can be adjusted for comfort and effectiveness, making them suitable for mothers who need to pump frequently. The reliability and performance of electric-powered breast pumps contribute to their popularity among mothers, and this segment is expected to remain strong as more features and advancements are introduced in the coming years.

By Region

In the North America region, the electric breast pump market is projected to experience a steady growth of around 6.8% CAGR from 2025 to 2035. The strong market presence of well-established companies and a high awareness of breastfeeding benefits drive the demand for electric breast pumps in this area. Additionally, the supportive healthcare framework and initiatives aimed at encouraging breastfeeding contribute to the rising sales of electric breast pumps. It is estimated that North America accounts for approximately 45% of the global electric breast pump market share, highlighting the region's significant influence on market dynamics.

Europe is another prominent market for electric breast pumps, holding about 30% of the global market share. The growth rate in this region is expected to be around 6.3% CAGR during the forecast period. Factors such as increased health consciousness among mothers, as well as government initiatives promoting breastfeeding, are propelling the market forward. The diverse healthcare systems across European countries also support the adoption of electric breast pumps in hospitals and maternity wards. As awareness continues to grow, the demand for electric breast pumps in Europe is poised to increase significantly.

Opportunities

The electric breast pump market presents numerous opportunities for innovation and expansion. One of the most promising opportunities lies in the development of smart breast pumps that integrate with mobile applications. Such technology can allow mothers to track their pumping sessions, monitor milk production, and receive personalized tips on breastfeeding. These advancements not only enhance the user experience but also cater to the growing demand for connected devices in the parenting sector. Furthermore, companies that provide educational resources and support for new mothers can differentiate themselves in a competitive market, fostering brand loyalty and driving sales.

Moreover, expanding into emerging markets presents a significant opportunity for growth. Regions such as Asia Pacific and Latin America are witnessing increasing urbanization and changing societal norms, leading to a rise in breastfeeding awareness. Companies that can tailor their products to meet the specific needs and preferences of mothers in these regions, alongside local partnerships for distribution, can capitalize on this burgeoning market. Additionally, the introduction of rental programs for hospital-grade pumps could provide more affordable options for mothers, increasing access to high-quality breast pumps for those who may not be able to purchase them outright.

Threats

Despite the positive outlook for the electric breast pump market, several threats could hinder its growth. One significant threat is the prevalence of counterfeit products in the market, which can undermine consumer trust and negatively impact brand reputation. Counterfeit pumps may lack essential safety and quality standards, posing risks to both mothers and infants. As such, companies must invest in educating consumers about the importance of purchasing from reputable sources and implementing measures to combat the sale of counterfeit products. Furthermore, fluctuating economic conditions may affect consumer spending on non-essential items, including electric breast pumps, potentially leading to decreased sales in uncertain times.

Another threat is the growing trend of exclusive breastfeeding without the need for pumping. As more mothers are encouraged to breastfeed directly, the demand for breast pumps may face challenges. Additionally, the increasing awareness of breastfeeding techniques and the rising popularity of breastfeeding support groups may lead to a reduction in the reliance on breast pumps. Companies in the electric breast pump market must adapt to these changing dynamics by offering complementary products and services that align with the needs of breastfeeding mothers.

Competitor Outlook

• Medela AG
• Philips Avent
• Spectra Baby USA
• Haakaa
• Chicco
• Lansinoh
• Tommee Tippee
• Evenflo
• Bellababy
• Ardo Medical
• Baby Brezza
• Similac
• Mayborn Group
• Hygeia Health
• Sunveno

The competitive landscape of the electric breast pump market is characterized by a mix of established players and emerging companies that continuously strive to innovate and improve their product offerings. Key players like Medela AG and Philips Avent dominate the market due to their strong brand presence, extensive product portfolios, and innovative technologies. These companies are actively investing in research and development to create advanced electric breast pumps that cater to the diverse needs of mothers. Furthermore, they are focusing on enhancing user experience through features such as mobile connectivity and personalized pumping settings, which appeal to tech-savvy consumers.

In addition to large corporations, several smaller companies are entering the market with unique offerings and niche products. For instance, brands like Haakaa and Bellababy are gaining traction due to their emphasis on eco-friendly materials and user-centric designs. These companies often target conscious consumers who prioritize sustainability and are seeking alternatives to traditional plastic models. The emergence of these smaller brands fosters healthy competition, prompting larger players to adapt and innovate in response to changing consumer preferences.

Overall, the competitive landscape is evolving rapidly, driven by technological advancements and changing consumer expectations. Companies must remain agile and responsive to market trends to maintain their competitive edge. For instance, firms like Spectra Baby USA and Lansinoh are gaining market share by offering specialized models that cater to specific demographics, such as hospital-grade pumps for mothers with premature infants. As the market continues to grow, collaboration and partnerships with healthcare providers could also play a significant role in shaping competitive strategies.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Chicco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Haakaa
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Evenflo
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Similac
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Sunveno
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Lansinoh
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Bellababy
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Medela AG
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Baby Brezza
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Ardo Medical
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Hygeia Health
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Mayborn Group
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Philips Avent
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Tommee Tippee
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Spectra Baby USA
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Breast Pump Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Hospital Use
    • 6.1.3 Others
  • 6.2 Electric Breast Pump Market, By Power Source
    • 6.2.1 Battery-Powered
    • 6.2.2 Electric-Powered
  • 6.3 Electric Breast Pump Market, By Product Type
    • 6.3.1 Single Electric Breast Pump
    • 6.3.2 Double Electric Breast Pump
    • 6.3.3 Hospital Grade Electric Breast Pump
  • 6.4 Electric Breast Pump Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Electric Breast Pump Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Breast Pump market is categorized based on

By Product Type

• Single Electric Breast Pump
• Double Electric Breast Pump
• Hospital Grade Electric Breast Pump

By Application

• Personal Use
• Hospital Use
• Others

By Distribution Channel

• Online Retail
• Offline Retail

By Power Source

• Battery-Powered
• Electric-Powered

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Medela AG
• Philips Avent
• Spectra Baby USA
• Haakaa
• Chicco
• Lansinoh
• Tommee Tippee
• Evenflo
• Bellababy
• Ardo Medical
• Baby Brezza
• Similac
• Mayborn Group
• Hygeia Health
• Sunveno