Specialty Green Coffee Sales

Specialty Green Coffee Sales Market Outlook

The global specialty green coffee market is projected to reach USD 5 billion by 2035, with a compound annual growth rate (CAGR) of approximately 10% during the forecast period from 2025 to 2035. This robust growth is primarily driven by the increasing consumer preference for specialty coffee due to its distinct flavors and unique sourcing practices. Furthermore, the burgeoning health consciousness among consumers, combined with the rising trend of coffee consumption as part of a lifestyle, is expected to significantly contribute to the market's expansion. The growing café culture and the rising number of specialty coffee shops are captivating a diverse demographic, leading to higher demand for premium and ethically sourced coffee beans. Additionally, innovations in coffee brewing technologies and the proliferation of e-commerce platforms are making specialty green coffee more accessible to consumers globally.

Growth Factor of the Market

The specialty green coffee market is experiencing substantial growth driven by several key factors. Firstly, the increasing awareness of the health benefits of green coffee, including its high antioxidant content and potential weight management properties, is attracting a health-conscious consumer base. Secondly, the rise in the number of artisanal coffee brands and roasteries is enhancing the visibility of specialty coffee, thus encouraging consumers to explore diverse flavor profiles and origins. Thirdly, the growing trend of sustainable and ethical sourcing practices among consumers is pushing brands to prioritize transparency in their supply chains, thereby increasing the appeal of specialty green coffee. Moreover, advancements in cultivation and processing techniques are improving the quality and consistency of specialty coffee, which further enhances its marketability. Finally, the digital transformation in retailing through online platforms is allowing consumers to access specialty green coffee easily, broadening the market's reach and customer base.

Key Highlights of the Market

• The specialty green coffee market is expected to grow at a CAGR of 10% from 2025 to 2035.
• Increasing health consciousness among consumers is driving the demand for specialty green coffee.
• The rise of artisanal coffee brands is enhancing market visibility and consumer interest.
• Growing trends in sustainable sourcing practices are influencing consumer purchasing decisions.
• Online distribution channels are expanding access to specialty green coffee for a broader audience.

By Product Type

Whole Bean:

Whole bean specialty green coffee has emerged as a preferred choice among coffee enthusiasts who appreciate the freshness and aroma that whole beans provide. The process of grinding whole beans right before brewing enhances the flavor and preserves the oils, leading to a superior taste experience. This segment is favored by consumers who invest in high-end brewing equipment and are willing to go the extra mile for quality. The growth of home brewing practices, especially during the pandemic, has significantly boosted the demand for whole bean specialty green coffee. Furthermore, consumers are increasingly seeking unique blends and single-origin coffees, which are often available in whole bean form, thus driving sales in this category.

Ground:

Ground specialty green coffee appeals to consumers looking for convenience without sacrificing quality. This product type is particularly popular among those who prefer ease of preparation, as it eliminates the need for grinding. The growing trend of ready-to-brew coffee options has played a pivotal role in the expansion of this segment. Ground specialty green coffee is commonly used for drip brewing or French press methods, making it a favored choice for households and commercial settings alike. As more consumers shift towards specialty coffee in their daily routines, the demand for ground options is expected to continue to rise, supported by innovative packaging that ensures freshness.

Instant:

Instant specialty green coffee is gaining traction among consumers who desire high-quality coffee on-the-go without the lengthy brewing process. This segment is especially popular among busy professionals and travelers seeking a quick caffeine fix. Advances in freeze-drying and other processing technologies have improved the flavor profile of instant coffee, allowing for a richer and more satisfying experience. The convenience of instant coffee appeals to modern lifestyles, making it a significant player in the specialty coffee market. Brands are increasingly focusing on creating premium instant options, thus catering to the affluent consumer base that desires specialty-grade coffee in a convenient format.

Capsules:

The capsule segment of specialty green coffee is experiencing significant growth, driven by the popularity of single-serve coffee makers. These machines offer a quick and convenient way to enjoy high-quality coffee, appealing to consumers who value both taste and convenience. The variety of flavors and blends available in capsule form has broadened consumer choices, allowing them to experiment with different coffee profiles without committing to large quantities. This segment is particularly favored in urban areas where space and time constraints make single-serve options more practical. With the world moving towards more sustainable practices, manufacturers are also innovating around recyclable and biodegradable capsule options to meet consumer demand.

Pods:

Similar to capsules, coffee pods are gaining popularity among consumers who seek convenience without compromising on quality. The pod format often allows for a more environmentally friendly alternative, as many brands are designing their pods to be compostable or recyclable. The market for pods is particularly strong in commercial settings such as offices and cafés, where quick service is essential. The flavor quality of pod coffee has also improved significantly, with many brands focusing on sourcing high-quality beans and employing advanced brewing technologies. The convenience of pods allows users to enjoy specialty coffee experiences with minimal effort, making them a staple in the specialty coffee market.

By Application

Household:

The household application segment of the specialty green coffee market is witnessing significant growth as consumers increasingly appreciate the nuances of coffee flavors and quality. As more households adopt specialty coffee brewing practices, the demand for high-quality green coffee beans is on the rise. Additionally, with the expanding availability of home brewing equipment, consumers are more willing to invest in premium beans to elevate their coffee experience. Households are now becoming more experimental, seeking out unique blends and single-origin options, which has led to a flourishing market for specialty green coffee. This consumer behavior shift is significantly contributing to the growth of this segment.

Commercial:

The commercial application of specialty green coffee encompasses various sectors, including cafés, restaurants, and hotels, where high-quality coffee is a staple offering. The growing trend of coffee culture globally has led to an increased demand for specialty coffee in these settings, as establishments seek to differentiate themselves through unique offerings. Coffee shops are prioritizing sourcing specialty green coffee to attract discerning customers who are willing to pay a premium for quality. Furthermore, the rise of specialty coffee competitions and events has fostered a competitive environment, encouraging commercial players to invest in high-quality beans to enhance their coffee menu. This segment's growth reflects the industry's shift towards premiumization, where quality takes precedence over volume.

By Distribution Channel

Online Stores:

Online stores are a rapidly growing distribution channel for specialty green coffee, driven by the convenience of e-commerce and changing consumer shopping habits. As more consumers turn to online shopping for their grocery needs, specialty coffee brands are capitalizing on this trend by offering an extensive range of products through their websites and third-party platforms. The ability to compare prices, read reviews, and access exclusive products online makes this channel particularly appealing. Moreover, the COVID-19 pandemic has accelerated the shift towards online shopping, contributing to increased sales of specialty green coffee through digital channels as consumers look for safe and convenient ways to purchase their favorite products.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a vital distribution channel for specialty green coffee, providing consumers with access to a wide variety of products under one roof. These retail platforms often feature dedicated sections for premium and specialty coffees, allowing consumers to discover new brands and blends. The presence of specialty green coffee in these stores elevates its visibility, catering to consumers who prefer shopping in physical locations. Supermarkets are also increasingly engaging in partnerships with local roasters or specialty brands, enhancing their product offerings and catering to the growing demand for quality coffee. This blend of convenience and variety positions supermarkets as a key player in the specialty green coffee market.

Specialty Stores:

Specialty stores, which focus exclusively on high-quality coffee and related products, are essential for fostering consumer engagement with specialty green coffee. These stores offer expert guidance and tasting opportunities, allowing customers to explore various flavor profiles and origin stories. The personalized shopping experience provided by specialty retailers enhances the appreciation of specialty coffee among consumers. As the market for high-quality coffee continues to expand, specialty stores play a critical role in educating consumers and introducing them to unique blends and single-origin options. The commitment to quality and expertise in these stores positions them favorably within the specialty green coffee segment.

Convenience Stores:

Convenience stores are increasingly recognizing the potential of specialty green coffee to attract consumers looking for quality options on-the-go. As busy lifestyles dictate shopping habits, convenience stores are introducing premium coffee selections, enabling consumers to enjoy specialty options while running errands. Many convenience stores are partnering with local roasters to offer freshly brewed specialty coffee, appealing to consumers who desire quality without the time commitment. This trend is particularly beneficial for increasing brand exposure and reaching new customer segments. The convenience of accessibility combined with quality is driving growth within this segment.

Others:

This segment includes various distribution channels that cater to niche markets and specialized consumer groups. This could range from gourmet food shops to health food stores that stock specialty green coffee products. As consumers become more conscious of their coffee choices, these alternative channels are gaining traction. The diversification of distribution channels allows specialty green coffee brands to reach unique demographics and expand their market presence. By making products available in unconventional settings, brands can tap into specific consumer interests, amplifying their reach and reinforcing the growing trend of specialty coffee.

By Ingredient Type

Arabica:

Arabica beans are often considered the gold standard in the specialty green coffee market, known for their smooth and complex flavor profiles. This variety accounts for the majority of specialty coffee sales, as many consumers prefer the nuanced flavors that Arabica beans provide. The high elevations at which these beans are cultivated contribute to their quality and taste, making them a favorite among coffee connoisseurs. The demand for Arabica coffee is driven by consumers' growing interest in premium and ethically sourced products. Furthermore, the unique flavor attributes of Arabica beans are often highlighted in marketing campaigns, appealing to consumers seeking distinctive coffee experiences.

Robusta:

Robusta beans, while often considered less premium than Arabica, are finding their niche in the specialty green coffee market thanks to their strong flavor and higher caffeine content. The growing popularity of espresso beverages has led to an increased demand for Robusta beans, as they contribute to richer crema and a bolder taste. Moreover, the lower cost of Robusta compared to Arabica makes it an attractive option for blended coffee products. As younger consumers continue to explore diverse coffee styles, the acceptance of Robusta beans is also rising, allowing this segment to grow within the specialty market. Brands are increasingly marketing Robusta for its unique characteristics, appealing to adventurous coffee drinkers.

Liberica:

Liberica coffee, known for its distinct aroma and flavor, represents a smaller yet growing segment within the specialty green coffee market. This unique bean variety is often described as having fruity and floral notes that set it apart from more common Arabica and Robusta coffees. As consumer preferences shift towards exploring diverse coffee origins, Liberica is gaining attention among specialty coffee enthusiasts. The limited production and unique flavor profile create a sense of exclusivity, further driving demand. Coffee aficionados seeking new experiences are likely to gravitate towards Liberica as it offers an alternative to traditional coffee flavors.

Excelsa:

Excelsa coffee beans are gaining traction within the specialty market, celebrated for their unique taste and complexity. Often used in blends, Excelsa offers deep fruity notes and a distinctive profile that differs significantly from Arabica and Robusta. This variety is particularly appealing to consumers looking for unique flavors that elevate their coffee experience. As niche coffee offerings become more popular, Excelsa is positioned to attract adventurous consumers willing to explore lesser-known varieties. The increasing interest in specialty blends has allowed Excelsa to carve out its place in the market, highlighting the growing trend of consumer exploration in coffee choices.

Others:

This category encompasses various other coffee bean types that cater to niche markets and specific consumer preferences. This could include unique blends or lesser-known varieties that appeal to specialty coffee drinkers who are eager to try something new. As the market becomes more saturated with traditional options, consumers are increasingly seeking alternative ingredients and mixes that offer distinctive taste experiences. This segment's growth reflects the diversifying interests of consumers in the specialty coffee market, empowering brands to experiment with lesser-known beans and blends that stand out in a crowded marketplace.

By Region

The North American specialty green coffee market is a leader in terms of sales and consumption, reflecting a robust coffee culture and a high demand for premium products. The United States, in particular, dominates this region, with a projected market size of USD 2 billion by 2035. The increasing trend of artisanal coffee shops and a growing number of consumers embracing specialty coffee are key drivers of this growth. Moreover, the emphasis on sustainable sourcing and ethical practices resonates with North American consumers, further propelling the demand for specialty green coffee. The region's CAGR is estimated to be around 8% during the forecast period, indicating strong future growth potential.

In Europe, the specialty green coffee market is equally vibrant, characterized by a diverse range of preferences and a deep-rooted coffee culture. The European market is projected to reach USD 1.5 billion by 2035, with countries like Germany, Italy, and France leading the way in terms of consumption. The region is witnessing an increasing interest in specialty coffee, driven by the rise of independent coffee shops and a growing appreciation for high-quality brews. The emphasis on sustainability and organic farming practices is also influencing consumer choices, with European consumers increasingly prioritizing ethical sourcing. The CAGR for the European specialty green coffee market is expected to be around 9% during the forecast period, reflecting its dynamic growth trajectory.

Opportunities

The specialty green coffee market offers a myriad of opportunities driven by several emerging trends. Firstly, the global shift towards sustainability presents a significant opportunity for brands that focus on ethical sourcing and environmentally-friendly practices. Consumers are increasingly inclined to support brands that prioritize transparency in their supply chains and engage in fair trade practices. Companies that align their business models with these consumer values are likely to gain a competitive edge in the market. Additionally, the rise of the wellness trend is opening doors for specialty green coffee products infused with health benefits, such as antioxidant-rich compounds or added nutrients. Brands that innovate in this space could capture the attention of health-conscious consumers seeking premium coffee options that also promote wellness.

Moreover, the expansion of the e-commerce landscape presents substantial growth opportunities. As consumer preferences shift towards online shopping, specialty coffee brands can leverage digital platforms to reach a broader audience. By enhancing their online presence and engaging with customers through social media and targeted marketing campaigns, brands can tap into the growing market of tech-savvy consumers who prefer to shop online. Additionally, the increasing interest in subscription models for coffee delivery can provide a steady revenue stream for companies, fostering customer loyalty and ensuring consistent sales. Overall, the specialty green coffee market is ripe with opportunities for innovation and growth across various segments.

Threats

Despite the promising growth outlook, the specialty green coffee market faces several threats that could impact its trajectory. One significant threat is the volatility in coffee prices due to factors such as climate change and fluctuating supply chain dynamics. Unpredictable weather patterns can lead to lower yields, affecting the availability of high-quality specialty coffee beans. This volatility can create challenges for businesses that rely on stable pricing and may result in higher costs for consumers. Furthermore, the increasing prevalence of counterfeit or low-quality coffee products can undermine consumer trust in specialty coffee brands, leading to skepticism among consumers regarding the authenticity of products. The market players need to ensure strict quality control and transparency to maintain consumer confidence and safeguard their brand reputation.

Additionally, the competition in the specialty coffee market is intensifying, with numerous new entrants vying for market share. As consumer preferences evolve, brands are constantly innovating to differentiate themselves, making it challenging for established companies to maintain their market position. The saturation of the market could lead to price wars, impacting profitability for many brands. Moreover, shifting consumer behaviors and preferences can pose risks as brands may struggle to keep pace with changing demands. Businesses must remain agile and receptive to market trends to navigate these challenges effectively and sustain growth in a competitive landscape.

Competitor Outlook

• Stumptown Coffee Roasters
• Blue Bottle Coffee
• Intelligentsia Coffee
• Counter Culture Coffee
• Peet's Coffee
• La Colombe Coffee Roasters
• Devoción
• Verve Coffee Roasters
• Onyx Coffee Lab
• Black Rock Coffee Bar
• Trade Coffee
• Death Wish Coffee Company
• Ritual Coffee Roasters
• Groundwork Coffee Co.
• Atlas Coffee Importers

The competitive landscape of the specialty green coffee market is vibrant and characterized by a mix of established brands and innovative newcomers. Major players such as Stumptown Coffee Roasters and Blue Bottle Coffee lead the market with their strong emphasis on quality and sourcing practices. These brands have built loyal customer bases by focusing on unique blends and artisanal methods that highlight the origins of their coffee. Furthermore, their commitment to sustainability and ethical sourcing resonates with a growing segment of environmentally-conscious consumers. The landscape is continually evolving as brands prioritize storytelling, craftsmanship, and transparency, which play crucial roles in attracting and retaining customers in a crowded marketplace.

Emerging companies like Devoción and Onyx Coffee Lab are redefining the specialty coffee space by emphasizing direct trade partnerships and innovative roasting techniques. These brands appeal to consumers seeking authenticity and unique flavor experiences. Devoción, for example, is known for its farm-to-table approach, where they prioritize direct sourcing from Colombian farmers and ensure the beans are roasted within days of harvest. This commitment to freshness and quality sets them apart in the specialty segment, making them a formidable competitor. Similarly, Onyx Coffee Lab focuses on transparency and unique flavor profiles, allowing consumers to explore a diverse range of coffee experiences, further contributing to the dynamic competitive landscape.

Additionally, brands like Counter Culture Coffee and La Colombe Coffee Roasters leverage their expertise in coffee education to engage consumers and foster an appreciation for specialty coffee. Counter Culture Coffee offers a variety of courses and workshops aimed at educating customers about coffee sourcing, brewing, and tasting, which enhances their brand credibility and consumer loyalty. La Colombe, on the other hand, is known for its innovative brewing systems and ready-to-drink coffee options, attracting a diverse market segment. These companies are making significant strides in the specialty coffee market by positioning themselves as not just retailers but as educators and innovators in the coffee industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Trade Coffee
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Peet's Coffee
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Devoción
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Onyx Coffee Lab
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Blue Bottle Coffee
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Black Rock Coffee Bar
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Groundwork Coffee Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Intelligentsia Coffee
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Verve Coffee Roasters
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Atlas Coffee Importers
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Counter Culture Coffee
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Ritual Coffee Roasters
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Death Wish Coffee Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Stumptown Coffee Roasters
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 La Colombe Coffee Roasters
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Specialty Green Coffee Sales Market, By Application
    • 6.1.1 Household
    • 6.1.2 Commercial
  • 6.2 Specialty Green Coffee Sales Market, By Product Type
    • 6.2.1 Whole Bean
    • 6.2.2 Ground
    • 6.2.3 Instant
    • 6.2.4 Capsules
    • 6.2.5 Pods
  • 6.3 Specialty Green Coffee Sales Market, By Ingredient Type
    • 6.3.1 Arabica
    • 6.3.2 Robusta
    • 6.3.3 Liberica
    • 6.3.4 Excelsa
    • 6.3.5 Others
  • 6.4 Specialty Green Coffee Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Specialty Green Coffee Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Specialty Green Coffee Sales market is categorized based on

By Product Type

• Whole Bean
• Ground
• Instant
• Capsules
• Pods

By Application

• Household
• Commercial

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Others

By Ingredient Type

• Arabica
• Robusta
• Liberica
• Excelsa
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Stumptown Coffee Roasters
• Blue Bottle Coffee
• Intelligentsia Coffee
• Counter Culture Coffee
• Peet's Coffee
• La Colombe Coffee Roasters
• Devoción
• Verve Coffee Roasters
• Onyx Coffee Lab
• Black Rock Coffee Bar
• Trade Coffee
• Death Wish Coffee Company
• Ritual Coffee Roasters
• Groundwork Coffee Co.
• Atlas Coffee Importers