Shapewear

Shapewear Market Outlook

The global shapewear market is expected to reach approximately USD 6.54 billion by 2035, growing at a CAGR of around 6.5% throughout the forecast period from 2025 to 2035. This robust growth can be attributed to several factors including the increasing popularity of body-shaping garments, rising awareness regarding body positivity, and an ever-increasing demand among consumers for comfortable and versatile apparel that provides support and enhances their shape. Additionally, the growing influence of social media and celebrity endorsements has spurred interest in shapewear, pushing consumers to invest in products that help them achieve their desired silhouettes. The expansion of e-commerce platforms has also made these products more accessible, further driving market growth.

Growth Factor of the Market

The shapewear market is witnessing considerable growth driven by a combination of lifestyle changes and evolving fashion trends. Increasing participation in fitness and wellness activities has led to a greater focus on body image, thus raising the demand for products that can aid in achieving an ideal shape. Moreover, innovations in fabric technology have resulted in the availability of breathable, stretchy, and comfortable shapewear, which appeals to consumers looking for functional yet fashionable options. The rising trend of body positivity and inclusivity in the fashion industry has also contributed significantly, as brands now offer a wider range of sizes and styles to cater to different body types. Retailers are increasingly embracing online sales channels, making shapewear products more easily accessible to a broader audience. Furthermore, the growing awareness of postpartum recovery options is pushing new mothers toward shapewear solutions that provide comfort and support during their recovery journey.

Key Highlights of the Market

• The shapewear market is projected to grow at a CAGR of 6.5% from 2025 to 2035.
• North America holds the largest market share, driven by high consumer spending.
• Product innovation continues to be a key driver, with brands introducing new materials and designs.
• Online retail is emerging as the preferred distribution channel among consumers.
• Increased focus on body positivity is reshaping product offerings across the market.

By Product Type

Sleeveless Tops:

Sleeveless tops are a versatile type of shapewear that feature a design allowing for maximum comfort and ease of wear, especially during warmer months. These garments offer gentle compression and support to the upper body while allowing for free movement. They are ideal for layering under various outfits, whether casual or formal, making them popular for everyday wear. The demand for sleeveless tops is particularly pronounced among women seeking to smooth out their silhouette while maintaining a fashionable appearance. Innovations in design, such as the use of moisture-wicking fabrics and seamless construction, have further enhanced the appeal of these tops, driving their popularity in the market.

Bodysuits:

Bodysuits have gained a significant following due to their all-in-one design, which provides comprehensive shaping from the torso down. They can be worn as standalone garments or layered under clothing for enhanced shaping. Bodysuits often feature adjustable straps and closures, allowing for a customizable fit that enhances comfort. Their ability to provide seamless support and shaping makes them a favorite among consumers looking for a solution that combines both style and functionality. As fashion trends evolve, bodysuits are increasingly being incorporated into everyday attire, including casual and evening wear, further boosting their demand in the market.

Waist Cinchers:

Waist cinchers are specifically designed to accentuate the waist and create an hourglass figure, making them a popular choice for those aiming for a more defined silhouette. These products provide targeted compression around the midsection, helping to smooth the waistline and enhance body curves. The rise of body contouring trends has fueled interest in waist cinchers, as they are often marketed alongside diet and fitness regimens. The availability of various styles, including traditional corset designs and modern, breathable versions, caters to a wide range of consumer preferences, thus expanding their market reach.

Thigh Shapers:

Thigh shapers are designed to smooth and shape the thighs, offering a comfortable fit that enhances overall body shape. These garments serve multiple purposes, including providing support during physical activities and preventing chafing, making them suitable for both casual and active wear. Their popularity has surged as consumers seek multifunctional shapewear that can seamlessly integrate into their wardrobes. Innovations in material and design, such as the use of lightweight and stretchy fabrics, have made thigh shapers more appealing. As trends towards comfort-driven fashion continue to grow, the demand for thigh shapers is likely to increase.

Panties:

Panties designed for shaping are a staple in the shapewear market, combining everyday comfort with body-enhancing benefits. These products often feature high-waisted designs and targeted compression zones that help to smooth the abdomen and hips. The versatility of shaping panties allows them to be worn under various types of clothing, making them an essential item in many women's wardrobes. With an increasing focus on comfort and functionality, brands are continuously innovating in this space by incorporating soft, breathable materials and seamless designs that provide support without sacrificing style. As a result, shaping panties remain one of the most sought-after products in the shapewear market.

By Application

Slimming:

Slimming shapewear is designed to provide immediate results by compressing body areas to achieve a slimmer silhouette. This application is particularly popular among consumers preparing for special occasions, such as weddings or parties, where they wish to look their best. The demand for slimming shapewear continues to rise as many individuals seek quick-fix solutions for body shaping, often pairing these garments with a healthier lifestyle for long-term results. The effectiveness of these products in enhancing body shape has driven brands to invest in marketing campaigns showcasing their benefits, further boosting their adoption in the market.

Postpartum Recovery:

Shapewear designed for postpartum recovery plays a crucial role in helping new mothers regain their pre-pregnancy shapes. These products provide gentle support to abdominal muscles and promote healing after childbirth. The growing awareness around postpartum body care has led to an increase in demand for specialized shapewear that addresses the unique needs of new mothers. Many brands are now offering postpartum collections that include features such as adjustable compression levels and breathable fabrics, ensuring comfort during the recovery period. As more women share their postpartum journeys on social media, the popularity of postpartum shapewear is expected to continue to grow.

Body Shaping:

Body shaping shapewear encompasses a range of products designed to enhance natural curves and provide support across various body areas. This application caters to consumers looking for solutions that improve their overall appearance without the need for drastic lifestyle changes. The demand for body shaping solutions is driven by an increasing focus on personal grooming and aesthetics, with many individuals willing to invest in products that help them feel confident in their skin. As brands innovate and expand their offerings, body shaping shapewear is becoming increasingly mainstream, reflecting broader trends in the fashion industry.

Others:

Other applications of shapewear can include a variety of purposes such as athletic support, fashion innovation, and even medical compression solutions. As the market continues to evolve, brands are exploring niche segments to address specific consumer needs. For instance, shapewear designed for athletes can offer compression and support during physical activity, while fashion-forward designs may cater to trends seen on runways. By diversifying their applications, shapewear brands can capture a wider audience and address the various lifestyle needs of consumers, thus enriching the overall market landscape.

By Distribution Channel

Online Retail:

Online retail has emerged as a dominant distribution channel for shapewear due to the convenience it offers consumers. With the advent of e-commerce, brands have the opportunity to reach a global audience, allowing consumers to browse and purchase shapewear from the comfort of their homes. The rise of social media marketing has also played a pivotal role in driving online sales, as influencers and brands promote their products through engaging content. Additionally, online retail platforms often provide extensive product descriptions, user reviews, and size guides, helping customers make informed decisions. The ability to easily compare prices and explore a variety of brands further enhances the appeal of online shopping for shapewear.

Specialty Stores:

Specialty stores focusing on intimate apparel and shapewear are well-positioned to provide personalized shopping experiences. These stores often carry a curated selection of high-quality products and allow customers to try on garments before making a purchase, ensuring a proper fit. The knowledgeable staff in specialty stores can offer personalized fitting assistance and guidance on products that best serve individual body types and needs. As consumers increasingly seek expert advice and a tactile shopping experience, specialty stores continue to play an important role in the shapewear market, particularly for those looking for premium offerings and tailored services.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets offer a practical shopping experience for consumers looking for shapewear alongside their regular grocery and household shopping. This distribution channel allows for broader visibility of shapewear products, making them accessible to a wider audience. The convenience of one-stop shopping encourages impulse purchases as consumers encounter shapewear while running errands. Retailers often utilize promotional displays to highlight shapewear products, which can attract attention and drive sales. Although this channel may not offer the extensive range available in specialty stores or online, it provides a valuable avenue for brands to reach consumers in various demographics.

Others:

Other distribution channels for shapewear can include boutique stores and pop-up shops, which cater to specific market segments. These channels often focus on unique product offerings and exclusive collections that appeal to niche customer bases. Pop-up shops, in particular, have gained popularity in urban areas, allowing brands to create engaging shopping experiences and promote limited-time offers. This type of distribution can generate buzz around new products and facilitate direct interactions between brands and consumers. By leveraging diverse distribution channels, shapewear brands enhance their market reach and cater to varying consumer preferences.

By Material Type

Nylon:

Nylon is a widely used material in the shapewear industry due to its durability and flexibility. This synthetic fabric offers excellent stretch and recovery, allowing shapewear garments to provide effective compression while maintaining comfort. Nylon is also lightweight and breathable, making it suitable for everyday wear. The moisture-wicking properties of nylon help in keeping the body dry, which is particularly important for shapewear intended for extended use. As brands continue to innovate with nylon blends that enhance elasticity and reduce bulk, its popularity in the shapewear market remains strong.

Spandex:

Spandex is renowned for its exceptional elasticity and is often blended with other materials to create shapewear that conforms to the body's natural curves. This material is key to providing the level of compression and support that consumers seek in shapewear garments. Spandex's ability to retain its shape after repeated wear and washing has made it a preferred choice for many brands. The comfort and flexibility offered by spandex make it ideal for active shapewear, as it allows for a full range of motion without feeling restrictive. As trends evolve, the incorporation of spandex in shapewear continues to drive innovation and consumer satisfaction.

Cotton:

Cotton is increasingly being included in shapewear designs for its breathability and softness. While traditionally viewed as a less supportive option, advancements in fabric technology have allowed for the development of cotton blends that provide adequate shaping while maintaining comfort. Cotton shapewear is particularly appealing to consumers seeking natural fibers that are gentle on the skin and suitable for all-day wear. The shift towards sustainable fashion has also led to a growing demand for cotton shapewear, as consumers become more conscious of the materials they wear. This trend towards sustainability is likely to shape the market moving forward.

Others:

Other material types used in shapewear include polyester blends and specialty fabrics designed for specific functions. Polyester is often favored for its resistance to shrinking and wrinkling, making it practical for shapewear that needs to maintain its appearance over time. Specialty fabrics that incorporate moisture management or temperature regulation features are becoming more popular as consumers look for shapewear that can enhance performance during physical activities. The diversity of materials available allows brands to cater to various consumer preferences, contributing to the overall growth of the shapewear market.

By Region

The North American shapewear market is poised to dominate the global market share with an estimated valuation of USD 2.2 billion by 2035, propelled by high consumer awareness and a strong retail presence. Factors such as the growing interest in body shaping solutions and an expanding range of products that cater to diverse body types play a significant role in this growth. Additionally, the influence of social media and celebrity endorsements in the region has amplified the visibility of shapewear brands, leading to an increase in consumer adoption. With a CAGR of 7.1%, the North American market is expected to maintain its leadership through innovative product launches and effective marketing strategies aimed at addressing consumer needs.

In contrast, the European shapewear market is expected to witness steady growth, with a projected market size of USD 1.6 billion by 2035. The European consumer base is becoming increasingly receptive to shapewear products, driven by trends in fashion and body positivity. Countries like the United Kingdom and Germany are at the forefront of this growth, supported by a mix of e-commerce and brick-and-mortar retail environments. The increasing popularity of body-positive campaigns and inclusivity initiatives in the fashion industry will continue to drive demand for shapewear across Europe. As brands focus on expanding their offerings to cater to diverse body shapes and sizes, the European market is expected to thrive in the coming years.

Opportunities

The shapewear market presents numerous opportunities for brands aiming to capitalize on evolving consumer preferences and lifestyle trends. As more consumers prioritize comfort and versatility in their wardrobes, shapewear brands can focus on creating products that integrate fashionable designs with functional benefits. The rise of athleisure and casual wear has opened a new frontier for shapewear, where brands can innovate by incorporating shapewear elements into activewear and everyday clothing. Additionally, the growing emphasis on body positivity and self-love offers brands the chance to expand their marketing strategies to promote inclusivity and adaptability in their product offerings. By aligning with these social trends, brands can foster a deeper connection with consumers and enhance brand loyalty.

Moreover, the increase in online shopping continues to present new avenues for market growth as e-commerce becomes entrenched in consumer behavior. Brands can leverage this trend by investing in robust online platforms that provide engaging shopping experiences, including virtual fitting rooms and personalized recommendations based on customer preferences. Collaborations with influencers and fashion bloggers can further enhance brand visibility and drive sales. Additionally, the exploration of sustainable and eco-friendly materials can create a distinct market position for brands catering to environmentally conscious consumers. By embracing innovation and adapting to market trends, shapewear companies can uncover a wealth of opportunities for growth and expansion.

Threats

Despite the promising growth trajectory of the shapewear market, companies face several threats that can impede their progress. One of the main challenges is the intense competition within the market, with numerous brands vying for consumer attention. This saturation can lead to price wars and reduced profit margins as brands strive to capture market share. Additionally, the rise of fast fashion has resulted in a continuous influx of new products that may not always meet quality standards, posing a risk to established brands that focus on quality and durability. As consumers become more discerning, maintaining brand loyalty can become a challenge amidst the availability of cheaper alternatives.

Another significant threat to the shapewear market is the changing consumer preferences that can emerge rapidly. As fashion and body shape trends evolve, brands must remain agile to adapt to shifting demands. Failure to keep pace with consumer expectations can lead to obsolescence. Economic downturns or fluctuations can also impact consumer spending on non-essential items like shapewear. Brands need to continually innovate and invest in marketing strategies that resonate with the target audience to mitigate these risks effectively.

Competitor Outlook

• Spanx
• Skims
• Yummie
• Commando
• Mariah Carey Collection
• Hanky Panky
• Miraclesuit
• Wacoal
• Chantelle
• Bali
• Freya
• Victoria's Secret
• ASOS
• Maidenform
• ThirdLove

The competitive landscape of the shapewear market is characterized by both established brands and emerging players, each vying for consumer attention through innovative products, marketing strategies, and distribution channels. Major players such as Spanx and Skims have solidified their positions as market leaders thanks to their strong brand identities and wide range of products tailored to various body shapes and consumer preferences. Spanx has been particularly effective in leveraging its reputation for quality and innovation, constantly expanding its product lines to include new designs that cater to the modern consumer's diverse needs. Skims, founded by celebrity Kim Kardashian, has successfully tapped into the power of social media, creating a cult-like following and a buzz around its body-inclusive shapewear offerings.

Other noteworthy brands such as Yummie and Commando have carved out their niches by focusing on comfort and functionality without compromising on style. These companies emphasize the use of high-quality materials and innovative designs that appeal to consumers seeking shapewear that feels good on the skin and supports a range of activities. In addition, companies like Wacoal and Bali are leveraging their strong presence in the intimate apparel sector to provide shapewear options that align with consumer expectations for style, comfort, and reliability. The competitive landscape is further enriched by the presence of online retail giants such as ASOS, which offer a vast selection of shapewear options, appealing to younger consumers who prioritize convenience and variety.

As the shapewear market continues to evolve, companies will need to focus on sustainability and ethical practices to appeal to the changing consumer mindset. Brands that are proactive in adopting sustainable materials and environmentally friendly manufacturing processes are likely to gain a competitive advantage in an increasingly aware marketplace. Additionally, collaboration with diverse influencers and models can help brands promote an inclusive vision of beauty and body positivity, further enhancing their appeal among consumers. Ultimately, adaptability and a commitment to aligning with consumer values will be essential for brands looking to thrive in the dynamic shapewear market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 ASOS
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Bali
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Freya
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Skims
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Spanx
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Wacoal
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Yummie
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Commando
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Chantelle
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 ThirdLove
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Maidenform
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Hanky Panky
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Miraclesuit
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Victoria's Secret
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Mariah Carey Collection
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Shapewear Market, By Application
    • 6.1.1 Slimming
    • 6.1.2 Postpartum Recovery
    • 6.1.3 Body Shaping
    • 6.1.4 Others
  • 6.2 Shapewear Market, By Product Type
    • 6.2.1 Sleeveless Tops
    • 6.2.2 Bodysuits
    • 6.2.3 Waist Cinchers
    • 6.2.4 Thigh Shapers
    • 6.2.5 Panties
  • 6.3 Shapewear Market, By Material Type
    • 6.3.1 Nylon
    • 6.3.2 Spandex
    • 6.3.3 Cotton
    • 6.3.4 Others
  • 6.4 Shapewear Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Shapewear Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Shapewear market is categorized based on

By Product Type

• Sleeveless Tops
• Bodysuits
• Waist Cinchers
• Thigh Shapers
• Panties

By Application

• Slimming
• Postpartum Recovery
• Body Shaping
• Others

By Distribution Channel

• Online Retail
• Specialty Stores
• Supermarkets/Hypermarkets
• Others

By Material Type

• Nylon
• Spandex
• Cotton
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Spanx
• Skims
• Yummie
• Commando
• Mariah Carey Collection
• Hanky Panky
• Miraclesuit
• Wacoal
• Chantelle
• Bali
• Freya
• Victoria's Secret
• ASOS
• Maidenform
• ThirdLove