Pram and Baby Stroller

Pram and Baby Stroller Market Outlook

The global pram and baby stroller market was valued at approximately USD 4.5 billion in 2023 and is projected to reach around USD 6.8 billion by 2035, growing at a CAGR of about 5.4% during the forecast period. This growth can be attributed to several factors, including an increase in disposable income among parents, a rise in the number of working couples, and a growing awareness of child safety and comfort. Additionally, the shift towards innovative designs and features, such as lightweight materials and multifunctional prams, has attracted parents' attention. The evolving lifestyle trends that prioritize mobility and convenience further amplify the demand for versatile and portable baby strollers. In essence, an amalgamation of lifestyle changes and product innovations is reshaping the market landscape.

Growth Factor of the Market

Several growth factors are propelling the pram and baby stroller market forward. The increasing urbanization across various regions has led to a demand for compact and easily maneuverable stroller designs suitable for city living. Additionally, the rising trend of outdoor activities among young parents has boosted the need for strollers that cater to active lifestyles, with features like durable wheels and suspension systems. Furthermore, the growing focus on safety standards and advancements in baby stroller technology, including safety harnesses and braking systems, have contributed to increased consumer confidence in purchasing quality products. Another significant factor is the rising penetration of e-commerce, which allows parents to explore a broader range of choices and competitive pricing, ultimately enhancing market growth. Lastly, the awareness surrounding child health and comfort has led to a preference for strollers made from eco-friendly and non-toxic materials, further influencing purchasing decisions.

Key Highlights of the Market

• The global pram and baby stroller market is projected to grow at a CAGR of 5.4% from 2023 to 2035.
• Increased urbanization and a rise in disposable income are significant growth factors.
• The trend of multifunctional and compact designs is gaining traction among consumers.
• Advancements in safety features are enhancing consumer confidence in stroller purchases.
• A strong shift toward online retailing is changing the dynamics of the market.

By Product Type

Standard Prams:

Standard prams are designed primarily for infants and offer a comfortable and spacious environment for babies to lie flat. With a focus on safety and stability, these prams are equipped with features such as a sturdy frame, secure harnesses, and often come with a canopy for sun protection. They cater to parents who prioritize comfort for their infants, making them ideal for leisurely strolls. The standard pram segment is expected to witness steady growth, driven by the increasing demand for safe and comfortable transportation for newborns and the growing awareness of the importance of ergonomic support for infant development.

Travel System Prams:

Travel system prams are versatile solutions that combine a stroller and an infant car seat, allowing for seamless transitions between car and stroller. This type of pram is increasingly popular among parents who seek convenience and practicality, especially for travel. The ability to secure the car seat directly onto the stroller frame is a significant selling point, providing added safety and ease of use. As more parents become aware of the efficiency and flexibility offered by travel systems, this segment is projected to grow significantly in the coming years, particularly among busy families that regularly travel or commute.

Lightweight Prams:

Lightweight prams are designed for parents who prioritize portability and convenience, making them ideal for urban environments and on-the-go lifestyles. These strollers typically weigh less than traditional models, making them easier to carry and store. The lightweight segment is particularly appealing to parents who value practicality, often featuring quick-fold mechanisms and compact designs. The demand for lightweight prams is expected to rise, driven by the increasing trend of mobility among families and the desire for strollers that can easily fit into small cars, public transport, or even carry-on luggage when traveling.

All-Terrain Prams:

All-terrain prams are built for versatility and adaptability, equipped with rugged wheels and robust suspension systems to handle various surfaces, including gravel, sand, and uneven terrain. These strollers are favored by active families who enjoy outdoor activities like hiking or jogging. The growing popularity of outdoor lifestyles among parents is fueling the demand for all-terrain prams, as they provide enhanced durability and comfort for both parents and children during outdoor adventures. This segment is expected to grow as more families seek high-performance options that align with their active lifestyles.

Convertible Prams:

Convertible prams are gaining traction in the market due to their multifunctionality, allowing parents to switch between different configurations, such as a pram and a stroller seat. These prams cater to evolving needs, making them suitable for infants and toddlers alike. The flexibility offered by convertible prams is appealing to parents who want to invest in a long-term solution that can adapt as their child grows. As consumer preferences shift towards products that provide both value and longevity, the convertible pram segment is anticipated to expand significantly in the upcoming years.

By Application

Outdoor Activities:

The application of prams and strollers in outdoor activities is a significant driver of market growth, as more parents engage in recreational activities with their children. Strollers designed for outdoor use, particularly all-terrain models, are equipped with features that enhance usability on various surfaces, making them suitable for hiking, jogging, and other outdoor adventures. The increasing trend of families seeking active lifestyles is driving the demand for strollers that can accommodate such needs, thus propelling the outdoor activities segment. This trend is expected to continue as more parents prioritize outdoor experiences with their children, prompting manufacturers to innovate and enhance their product offerings for outdoor applications.

Everyday Use:

Everyday use represents a crucial segment of the pram and baby stroller market as it encompasses the day-to-day transportation needs of families. Parents look for strollers that provide comfort, ease of use, and durability for daily errands, school drops, and other routine activities. This segment thrives on the demand for practical and versatile products that can handle various environments, from shopping malls to parks. The growing urban population and the trend of working parents are expected to sustain the demand for strollers designed for everyday use, making it a vital part of the market landscape.

Travel:

The travel application for prams and strollers is witnessing increased attention, particularly as families embark on vacations or extended trips. Lightweight and travel system prams are particularly favored for their adaptability and convenience during travel. Consumers are looking for strollers that are easy to transport, quick to set up, and can seamlessly integrate into their travel plans. The rise in family travel, coupled with the growing trend of experiential vacations, is expected to contribute positively to this segment. As travel continues to be an integral part of family life, the demand for travel-friendly stroller options will likely rise correspondingly.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant distribution channel in the pram and baby stroller market, driven by the convenience of e-commerce and changing consumer shopping habits. Parents increasingly prefer online shopping for its accessibility, vast product range, and competitive pricing. E-commerce platforms allow consumers to compare products easily and read customer reviews before making a purchase, enhancing their buying experience. The COVID-19 pandemic accelerated the shift towards online shopping, and this trend is expected to persist. As brands focus on enhancing their online presence and distribution capabilities, this segment is likely to continue growing significantly.

Baby Specialty Stores:

Baby specialty stores remain a vital distribution channel for prams and strollers, providing customers with expert advice and personalized service. These stores often carry a curated selection of high-quality, reputable brands and offer parents the opportunity to interact physically with products before making a purchase decision. The staff's expertise can guide parents in selecting the best stroller based on their specific needs and lifestyle, contributing to customer satisfaction. As parents value personalized shopping experiences, the baby specialty store segment is expected to maintain its relevance and continue to attract consumers looking for specialized products.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as convenient shopping destinations for parents seeking strollers amidst their routine grocery shopping. The accessibility of these retail channels allows consumers to explore various brands and models in person, often leading to impulsive purchases. This segment thrives on the convenience factor, catering to parents who value one-stop shopping experiences. While the selection may not be as extensive as in baby specialty stores, the presence of popular brands in supermarkets and hypermarkets is expected to sustain its demand. As convenience continues to be a priority for families, this distribution channel will likely maintain its significance in the pram and stroller market.

Department Stores:

Department stores cater to a diverse consumer base, offering a wide range of products, including prams and strollers. This channel provides an opportunity for parents to view different brands and styles under one roof. As department stores often host promotional events and discounts, they attract cost-conscious consumers. The ability to browse through various products and make side-by-side comparisons enhances the shopping experience for parents, making it a preferred choice for many. As department stores continue to adjust their offerings and marketing strategies to meet consumer needs, this segment is expected to remain relevant in the market.

Others:

Other distribution channels, including warehouse clubs and direct-to-consumer brands, play a role in the pram and baby stroller market. These channels often provide unique shopping experiences, such as bulk purchasing options or exclusive online models. Brands that adopt a direct-to-consumer approach can enhance their relationship with customers, offering tailored shopping experiences and product customization options. As consumer preferences continue to evolve, these alternative distribution channels are expected to capture niche segments of the market and cater to specific consumer needs.

By Material Type

Aluminum:

Aluminum is a popular choice for the construction of prams and strollers due to its lightweight and durable nature. Strollers made from aluminum frames are easier to maneuver and transport, appealing to parents who prioritize portability. The material's resistance to rust and corrosion also enhances the longevity of the product, making it a favorable option for outdoor use. Additionally, aluminum is often utilized in high-end stroller designs, which combine aesthetics with functionality. As the demand for lightweight and robust strollers continues to grow, the aluminum material segment is expected to flourish in the upcoming years.

Steel:

Steel is another material commonly used in the production of prams and strollers, particularly for its strength and stability. Strollers with steel frames tend to provide enhanced support and durability, making them suitable for various terrains and weather conditions. While steel strollers may be heavier than their aluminum counterparts, they often offer a more robust construction that can withstand wear and tear. The steel segment is expected to maintain its presence in the market, particularly among consumers prioritizing sturdiness and longevity in their stroller purchases.

Plastic:

Plastic is increasingly being used in stroller components due to its lightweight and cost-effective nature. Many modern strollers incorporate plastic elements, such as seats and accessories, to reduce overall weight and improve maneuverability. The versatility of plastic allows manufacturers to experiment with designs and colors, attracting consumers with varying aesthetic preferences. Furthermore, advancements in plastic technology have led to the development of high-quality, durable materials that meet safety standards. As consumer demand for affordable and lightweight options rises, the plastic material segment is anticipated to expand, providing brands with opportunities for innovation.

Others:

The "Others" category encompasses various alternative materials used in the baby stroller market, including composite materials and eco-friendly fabrics. Manufacturers are increasingly exploring sustainable options to align with consumer preferences for environmentally consciousness. Strollers made with recycled materials or organic fabrics are gaining traction, appealing to socially responsible parents. This segment is expected to grow as consumers seek products that reflect their values, emphasizing the importance of sustainability in future purchasing decisions.

By Region

The North American pram and baby stroller market is a significant contributor to the global industry, with an estimated market size of USD 1.5 billion in 2023, representing a considerable share of the overall market. The region is characterized by a high disposable income, leading to an increase in demand for premium stroller options that prioritize safety, comfort, and innovative features. The market is expected to grow at a CAGR of 5.0% during the forecast period, driven by a strong preference for advanced strollers among new parents. Additionally, the growing trend of outdoor activities and the emphasis on child well-being are expected to further boost market growth in North America.

In Europe, the pram and baby stroller market is also witnessing significant growth, with a projected market size of approximately USD 1.6 billion in 2023. The strong emphasis on safety regulations and quality standards in Europe has led to increased consumer awareness, driving demand for high-quality strollers. The market is expected to grow at a CAGR of 5.6% during the forecast period, fueled by rising urbanization and the need for stylish and functional strollers. The growing trend of eco-conscious parenting is also influencing the market, as parents seek sustainable and environmentally friendly options for their children.

Opportunities

The pram and baby stroller market offers numerous opportunities for growth and innovation in the coming years. One significant opportunity lies in the increasing demand for eco-friendly and sustainable stroller options. As consumers become more environmentally conscious, manufacturers can leverage this trend by investing in research and development to create products made from recycled materials or those that utilize sustainable production practices. By aligning their product offerings with consumer values, brands can capture a growing segment of environmentally conscious parents and gain a competitive edge in the market. Moreover, collaborating with eco-friendly organizations and promoting sustainability initiatives could further enhance brand reputation among target consumers.

Another opportunity for market growth is the integration of technology into stroller designs. As smart technology becomes increasingly prevalent in everyday products, there is a rising demand for high-tech strollers equipped with features like GPS tracking, mobile app connectivity, and even smart folding systems. The incorporation of technology can enhance convenience and security for parents, leading to increased customer satisfaction. Brands that prioritize innovation and invest in developing technologically advanced stroller solutions stand to benefit from a growing market of tech-savvy parents who seek products that align with their modern lifestyles. This trend toward smart parenting products is expected to shape the future of the pram and stroller market significantly.

Threats

Despite the growth potential, the pram and baby stroller market faces several threats that could impact its development. One of the primary challenges is the intense competition among established brands and new entrants vying for market share. The influx of low-cost products from manufacturers in emerging markets may lead to price wars, ultimately eroding profit margins for established companies that prioritize quality and safety. Additionally, the rapid pace of innovation poses challenges for brands to keep up, as consumers increasingly expect new and advanced features in stroller designs. Failure to adapt to changing consumer preferences and technological advancements could result in losing market relevance.

Another significant restraining factor within the market is the stringent regulations and safety standards that manufacturers must comply with. While these regulations are vital for ensuring child safety, they can place a considerable financial burden on manufacturers, particularly smaller companies with limited resources. Compliance with safety testing and certification processes can lead to increased production costs and lengthy approval timelines, potentially hindering innovation and slowing down the introduction of new products. Companies must navigate these regulatory challenges carefully to remain competitive while ensuring product safety meets or exceeds consumer expectations.

Competitor Outlook

• Graco
• Chicco
• Britax Römer
• Baby Jogger
• Bugaboo
• Joie
• UPPAbaby
• Evenflo
• Summer Infant
• Cosco
• Perego
• Maclaren
• Thule
• Stokke
• BOB Gear

The competitive landscape of the pram and baby stroller market is characterized by a mix of established brands and emerging players, each vying for market share through product innovation, branding, and customer engagement strategies. Prominent companies like Graco and Chicco have maintained strong positions in the market due to their commitment to safety, quality, and customer satisfaction. These brands consistently invest in research and development to introduce new designs and features that cater to evolving consumer preferences. Additionally, they leverage their extensive distribution channels to reach a broad audience, ensuring their products are widely accessible to parents across various demographics.

Another notable competitor, Britax Römer, stands out for its emphasis on safety and durability in stroller designs. The brand has built its reputation on creating high-quality products that adhere to stringent safety standards, capturing the trust of parents. Competing brands, such as Bugaboo and UPPAbaby, have carved out niche markets by focusing on stylish and high-end stroller options that appeal to luxury-conscious consumers. Their emphasis on design aesthetics and premium materials has allowed them to establish a loyal customer base, contributing to their sustained growth within the competitive landscape.

Emerging players like Joie and Summer Infant are also making strides in the market by offering budget-friendly options that do not compromise on quality. These brands focus on innovation by incorporating user-friendly features, such as quick-fold mechanisms and adjustable seating configurations, making them attractive to cost-conscious parents. By understanding market trends and consumer needs, these companies are well-positioned to capture market share, particularly among young families seeking practical and economical stroller solutions. Overall, the competitive landscape is dynamic, with established brands needing to continuously adapt to maintain their market positions while newer entrants capitalize on emerging opportunities.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Joie
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Cosco
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Graco
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Thule
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Chicco
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Perego
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Stokke
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Bugaboo
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Evenflo
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 BOB Gear
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Maclaren
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 UPPAbaby
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Baby Jogger
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Summer Infant
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Britax Römer
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pram and Baby Stroller Market, By Application
    • 6.1.1 Outdoor Activities
    • 6.1.2 Everyday Use
    • 6.1.3 Travel
  • 6.2 Pram and Baby Stroller Market, By Product Type
    • 6.2.1 Standard Prams
    • 6.2.2 Travel System Prams
    • 6.2.3 Lightweight Prams
    • 6.2.4 All-Terrain Prams
    • 6.2.5 Convertible Prams
  • 6.3 Pram and Baby Stroller Market, By Material Type
    • 6.3.1 Aluminum
    • 6.3.2 Steel
    • 6.3.3 Plastic
    • 6.3.4 Others
  • 6.4 Pram and Baby Stroller Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Baby Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Department Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Pram and Baby Stroller Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pram and Baby Stroller market is categorized based on

By Product Type

• Standard Prams
• Travel System Prams
• Lightweight Prams
• All-Terrain Prams
• Convertible Prams

By Application

• Outdoor Activities
• Everyday Use
• Travel

By Distribution Channel

• Online Retailers
• Baby Specialty Stores
• Supermarkets/Hypermarkets
• Department Stores
• Others

By Material Type

• Aluminum
• Steel
• Plastic
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Graco
• Chicco
• Britax Römer
• Baby Jogger
• Bugaboo
• Joie
• UPPAbaby
• Evenflo
• Summer Infant
• Cosco
• Perego
• Maclaren
• Thule
• Stokke
• BOB Gear