Perms and Relaxants

Perms and Relaxants Market Outlook

The global perms and relaxants market was valued at approximately USD 3.5 billion in 2023 and is projected to reach around USD 5.1 billion by 2035, growing at a CAGR of 4.5% during the forecast period. The surge in the market can be attributed to the increasing demand for diverse hairstyling products and the rising trend of personal grooming and aesthetics among consumers. This growth is bolstered by the expanding salon industry, where professionals are continuously seeking innovative and effective solutions to meet the evolving demands of clients. Additionally, the growing influence of social media and celebrity endorsements has further heightened consumer interest in chemical hair treatments, contributing to a robust market outlook. The continuous research and development in formulation technologies are also propelling the market, enhancing product efficacy and safety.

Growth Factor of the Market

The perms and relaxants market is experiencing growth driven by several key factors. Firstly, the increasing consumer awareness about personal grooming and the desire to experiment with different hairstyles are propelling the demand for perms and relaxants. As consumers become more fashion-conscious, there is a pronounced interest in diverse hair textures and styles, leading to an uptick in the use of hair chemical treatments. Moreover, the rise in disposable incomes, particularly in emerging economies, allows consumers to invest in high-quality hair care products and salon services. Additionally, the penetration of e-commerce platforms has made it easier for consumers to access a variety of hair treatment products, further boosting market growth. Furthermore, the evolving trends in the beauty and cosmetics industry, emphasizing individualism and self-expression, are encouraging consumers to explore perms and relaxants as tools for personal style. Lastly, the ongoing advancement in formulations that minimize damage to the hair while enhancing results is also a significant growth factor.

Key Highlights of the Market

• The market is projected to grow from USD 3.5 billion in 2023 to USD 5.1 billion by 2035.
• North America holds a significant share of the market, driven by established salon services.
• Online distribution channels are witnessing robust growth, enhancing product accessibility.
• Innovative formulations are leading to safer and more effective hair treatment options.
• Consumer trends are shifting towards natural and organic ingredients in hair care products.

By Product Type

Perms:

Perms, or permanent waves, are a popular choice among consumers seeking to achieve long-lasting curls or waves in their hair. The market for perms is characterized by a broad range of formulations, including acid and alkaline perms, each offering different results based on hair type and texture. Among the various options, acid perms tend to be gentler on the hair and are preferred for fine or damaged hair, while alkaline perms provide stronger curls and are ideal for thicker hair types. The increasing trend of vintage and retro hairstyles has reignited interest in perms, leading to a resurgence in their popularity among all age groups. Additionally, advancements in perm technology, such as the development of less damaging chemical compositions, are appealing to health-conscious consumers. As a result, this segment is expected to maintain steady growth in the market as more individuals seek versatile styling options.

Relaxants:

Relaxants are designed to chemically straighten curly or wavy hair, providing a sleek and smooth appearance. The demand for relaxants is notably strong in regions with a high population of individuals with naturally curly hair, as these products cater to their specific styling needs. The market features various relaxant types, including lye-based and no-lye relaxants, each with distinct properties and effects on hair. Lye-based relaxants are known for their strong smoothing capabilities and quick results, while no-lye options are favored for their gentler formulation, making them more suitable for sensitive scalps. With the ongoing desire for straight hair trends and the rise of professional salons offering specialized services, the relaxants segment is poised for growth, particularly as consumers increasingly prioritize the health and condition of their hair.

Neutralizers:

Neutralizers play a critical role in the perm and relaxant process, as they help to stabilize the hair structure after the application of chemical treatments. Their importance in achieving lasting results has led to a steady demand for high-quality neutralizers among both consumers and professional stylists. These products work by restoring the hair's pH balance after chemical treatments, ensuring that the desired curl or straight effect remains intact. The formulation of neutralizers has also evolved, with a growing emphasis on incorporating nourishing ingredients that protect and condition the hair. As consumers become more knowledgeable about hair care and the importance of post-treatment products, the market for neutralizers is expected to expand, driven by a focus on hair health and maintenance.

Straighteners:

Straighteners are an essential category within the perms and relaxants market, specifically designed to offer users a way to achieve smooth, straight hair. The demand for straighteners has surged in recent years, fueled by the popularity of sleek hairstyles showcased in popular media and on social platforms. Various formulations are available, including thermal straighteners, which use heat to alter the hair's structure, and chemical straighteners that provide longer-lasting results. Moreover, many brands are now focusing on formulating straighteners that minimize damage and enhance shine, appealing to the health-conscious consumer. This segment is particularly popular in regions with high humidity levels, where straightening treatments help maintain hairstyle integrity. As a result, straighteners are expected to remain a strong segment throughout the forecast period, with continuous innovation in product formulations.

Curlers:

Curlers, like their counterpart perms, are gaining traction in the market as consumers seek to create curls without the commitment of a permanent wave. The rise of on-the-go styling tools and products, including curling creams and sprays, has made it easier for individuals to achieve desired looks without extensive salon treatments. Curling products often cater to various hair types and desired curl styles, enabling users to express their individuality. Additionally, the trend towards more natural-looking curls has spurred the development of lightweight, flexible products that allow for a softer finish. This segment is expected to grow as more consumers prioritize versatility and convenience in their hairstyling routines, leading to an expansive array of curling products in the market.

By Application

Salons:

Salons represent a crucial application segment for perms and relaxants, as they offer a professional setting for clients seeking chemical hair treatments. Salon services are typically associated with high-quality products and skilled professionals who can ensure optimal results, making them a preferred choice for many consumers. The demand for salon services is driven by the desire for customized styling solutions, with professionals able to assess individual hair types and recommend the most suitable treatments. Furthermore, the increasing trend of premium salon experiences, including personalized consultations and upscale environments, has contributed to the growth of this segment. As more consumers invest in their appearance and prioritize hair health, the salon application segment is expected to maintain a strong presence in the perms and relaxants market.

Home-Use:

The home-use segment has gained significant traction in recent years, driven by the growing trend of DIY hair care among consumers. With the rise of e-commerce and social media influencers sharing tutorials and product recommendations, individuals are increasingly attempting perms and relaxants in the comfort of their homes. The availability of user-friendly formulations and comprehensive instructions has made it more accessible for consumers to achieve salon-quality results on their own. Additionally, the convenience and cost-effectiveness of home hair treatments appeal to budget-conscious consumers. As the market continues to evolve, brands are likely to develop specialized home-use products that cater to various hair types and styling preferences, further enhancing the appeal of this segment.

Professional Stylists:

Professional stylists remain a pivotal application segment in the perms and relaxants market, as they possess the expertise and experience to provide quality chemical treatments. This segment encompasses a broad range of professionals, including hairstylists and specialists who focus on perms and relaxants. With their knowledge of hair chemistry, professional stylists can tailor treatments to suit individual clients, ensuring optimal results while minimizing potential damage. The increasing trend of specialized hair services has prompted many salons to invest in high-quality products specifically designed for professional use, further driving the growth of this segment. As consumers continue to seek expert advice and innovative hairstyling solutions, the importance of professional stylists in the perms and relaxants market will remain significant.

Others:

The 'Others' category encompasses various niche markets and applications for perms and relaxants, including beauty academies, film and television productions, and special events. These applications often require specialized products and services, which cater to specific hair styling needs. For instance, beauty academies utilize perms and relaxants as part of their training programs, teaching aspiring stylists the techniques and applications of these treatments. Furthermore, the film and television industry may require specific looks for characters, driving demand for professional-grade perms and relaxants. As the beauty industry continues to innovate and expand, this segment is likely to grow, capturing a broader audience seeking distinctive hairstyling solutions.

By Distribution Channel

Online Stores:

The online distribution channel has revolutionized the perms and relaxants market, providing consumers with convenient access to a wide array of products. E-commerce platforms have become increasingly popular for purchasing hair care products due to their ease of use and the ability to browse extensive catalogs from the comfort of one’s home. This channel offers consumers the opportunity to compare prices, read reviews, and discover new brands, ultimately enhancing the shopping experience. The COVID-19 pandemic further accelerated the shift towards online shopping, resulting in a lasting change in consumer behavior. Brands are now focusing on enhancing their online presence and developing targeted marketing strategies to capture the growing online consumer base. As the trend continues, the online distribution channel is expected to maintain strong growth, shaping the future of the perms and relaxants market.

Specialty Beauty Stores:

Specialty beauty stores remain a vital distribution channel for perms and relaxants, offering consumers a curated selection of products tailored to their specific needs and preferences. These stores often employ knowledgeable staff who can provide personalized recommendations, enhancing the shopping experience for customers seeking expert advice. Additionally, specialty beauty stores tend to feature high-quality, professional-grade products that may not be available in conventional retail settings. With the rising interest in unique and effective hair treatments, specialty beauty stores have become a go-to destination for consumers looking to explore the latest trends in perms and relaxants. This segment is expected to grow steadily, supported by consumers’ desire for personalized service and high-quality products.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as a convenient distribution channel for perms and relaxants, making these products easily accessible to a broad audience. These retail settings often feature dedicated beauty aisles that showcase a variety of hair care products, including perms and relaxants, at competitive prices. The convenience of one-stop shopping, combined with the growing consumer interest in hair care solutions, has led to an increase in the availability of perms and relaxants in these stores. Additionally, promotional events and discounts often attract consumers to purchase hair treatment products during their regular grocery shopping. As the trend continues, supermarkets and hypermarkets are expected to play a significant role in the overall distribution of perms and relaxants, catering to a diverse demographic.

Others:

The 'Others' category in the distribution channel segment encompasses various alternate retail venues, such as salons, beauty supply wholesalers, and professional distributors. These channels play a vital role in reaching specific target markets, including professional hairstylists and salon owners who seek bulk purchases of high-quality products. Additionally, beauty supply wholesalers often provide specialized products that cater to professional use, ensuring that salons have access to the latest innovations in perms and relaxants. As the beauty industry continues to evolve, these distribution channels are expected to expand their influence, capturing niche markets and driving the growth of the perms and relaxants market.

By Ingredient Type

Ammonium Thioglycolate:

Ammonium thioglycolate is a widely used ingredient in the perms and relaxants market due to its effectiveness in breaking down the disulfide bonds in hair, allowing for permanent waves or curls to be formed. This ingredient is particularly favored for its versatility, as it can be used in both acidic and alkaline formulations, catering to different hair types and desired outcomes. Additionally, ammonium thioglycolate-based products are known for their relatively quick processing times, making them a preferred choice in professional salon settings. However, while effective, this ingredient can cause damage to hair if not used properly, leading to an increasing demand for formulations that include conditioning agents to minimize potential harm. As consumer awareness regarding product ingredients grows, formulations containing ammonium thioglycolate are likely to be refined to enhance safety and efficacy.

Sodium Hydroxide:

Sodium hydroxide is a powerful chemical used primarily in relaxers, known for its strong straightening properties. Its effectiveness in altering the hair structure allows for achieving sleek, smooth hair; however, it carries a higher risk of damage, particularly for sensitive scalps. As such, products containing sodium hydroxide require careful application and often come with specific instructions to mitigate potential negative effects. Nevertheless, the popularity of sodium hydroxide-based relaxers remains strong, particularly among individuals with coarse, curly hair seeking long-lasting straightening solutions. The market for sodium hydroxide relaxers is expected to continue to thrive, especially as brands develop formulations that prioritize hair health and minimize damage during the straightening process.

Guanidine Hydroxide:

Guanidine hydroxide is another ingredient frequently found in relaxants, particularly no-lye formulations. It is favored for its gentler properties when compared to sodium hydroxide, making it a suitable option for individuals with sensitive skin or those seeking a more gradual straightening process. Guanidine hydroxide-based products typically require a longer processing time, but they provide a more moisturizing effect, helping to maintain hair health. This ingredient is becoming increasingly popular as consumers prioritize the health and condition of their hair, leading to a growing demand for no-lye relaxers. As the market trends towards more inclusive and health-conscious products, guanidine hydroxide is likely to see further expansion in its application within the perms and relaxants market.

Lye:

Lye, or sodium hydroxide, is a traditional ingredient in many chemical hair straighteners, known for its efficacy in breaking down hair bonds for a smooth finish. While highly effective, lye-based products often come with concerns regarding hair and scalp damage, especially if not applied correctly. The lye hair relaxers segment remains significant, capturing a loyal customer base that values the quick results and strong straightening capabilities. However, as consumers shift toward gentler and safer alternatives, the market is witnessing a gradual decline in the popularity of lye-based relaxers. To adapt to changing preferences, manufacturers are focusing on creating more balanced formulations that combine the efficacy of lye with conditioning agents to protect hair integrity.

Others:

The 'Others' category includes various additional ingredients utilized in perms and relaxants, such as botanical extracts and conditioning agents, that enhance the overall performance and safety of these products. These ingredients often serve to nourish and protect the hair during and after chemical treatments, addressing consumer concerns regarding hair health. With the rise of natural and organic beauty trends, the demand for perms and relaxants formulated with cleaner, plant-based ingredients is on the rise. Brands are increasingly incorporating these alternatives to cater to a growing market of consumers seeking effective yet gentle hair treatments. As awareness surrounding ingredient transparency and safety continues to increase, the 'Others' segment is expected to expand, offering a wider variety of innovative products in the perms and relaxants market.

By Region

In North America, the perms and relaxants market is anticipated to reach a valuation of approximately USD 1.4 billion by 2035, supported by a well-established salon industry and a strong consumer base interested in personal grooming. The region is characterized by a high demand for professional hair services, contributing to the growth of this market segment. The increasing popularity of various hairstyling trends, driven by social media influence, is further bolstering demand for perms and relaxants. Additionally, the presence of major beauty product manufacturers in this region is facilitating innovation and the introduction of new products to meet the evolving preferences of consumers. Furthermore, the North American market is expected to maintain a CAGR of 4.2% from 2025 to 2035, highlighting its significant role in the global perms and relaxants landscape.

Europe is also witnessing substantial growth in the perms and relaxants market, projected to reach approximately USD 1.2 billion by 2035. This region benefits from a rich cultural history of hairstyling and beauty, with beauty salons and individual consumers continually seeking innovative products. The demand for perms and relaxants is particularly strong in Western and Northern Europe, where consumers have a higher disposable income to invest in beauty treatments. Additionally, the growing trend of organic and natural hair care products is influencing consumer choices, leading to increasing interest in gentler formulations. As the market continues to evolve, Europe is expected to play a significant role in shaping the future of complex hair treatments, contributing to overall global growth.

Opportunities

The perms and relaxants market offers numerous opportunities for growth, particularly as consumer preferences evolve and new trends emerge. One significant opportunity lies in the increasing focus on sustainable and eco-friendly products, which is reshaping the hair care landscape. Brands that prioritize clean formulations and environmentally friendly practices are more likely to attract the attention of modern consumers who are becoming increasingly conscious of the environmental impact of their purchases. This trend presents an opportunity for manufacturers to innovate and develop products that align with these values, fostering brand loyalty and driving market growth. Additionally, the rising demand for customized beauty experiences presents an avenue for salons and product manufacturers to offer personalized services and solutions tailored to individual client needs, enhancing customer satisfaction and retention.

Another area of opportunity in the perms and relaxants market lies in the expansion of e-commerce channels. As online shopping continues to grow in popularity, brands have the chance to reach a broader audience, particularly younger consumers who prefer the convenience of purchasing products online. Investing in digital marketing strategies and enhancing online presence can lead to increased visibility and sales for brands operating in this space. Furthermore, the potential for global expansion, particularly in emerging markets where the beauty industry is gaining traction, represents a significant growth opportunity. By entering these new markets and adapting products to local preferences, companies can tap into a diverse consumer base and drive long-term profitability.

Threats

Despite the growth potential of the perms and relaxants market, there are several threats that manufacturers and retailers must navigate. One major threat is the increasing awareness among consumers regarding the potential health risks associated with chemical hair treatments. With growing concerns over the safety of certain ingredients, many consumers are shifting towards natural and organic alternatives, which may impact the demand for traditional perms and relaxants. This shift in consumer preference poses a challenge for brands that rely heavily on chemical formulations. Additionally, the rise of DIY hair care products and the trend of at-home treatments may threaten salon-based services, as consumers opt for convenience and cost-effectiveness over professional treatments. As these trends continue to evolve, companies must adapt their strategies and develop innovative solutions to remain competitive in the market.

Another pressing threat to the perms and relaxants market is the ongoing global supply chain disruptions, which can affect the availability of raw materials and ingredients needed for production. The beauty industry has faced challenges in sourcing key components due to geopolitical tensions, trade restrictions, and the impact of global events such as the COVID-19 pandemic. These supply chain issues can lead to production delays, increased costs, and ultimately impact the ability of brands to meet consumer demand. To mitigate these risks, companies may need to reevaluate their sourcing strategies and establish more resilient supply chains to ensure consistency in product availability. Furthermore, the competitive landscape is intensifying as more brands enter the market, increasing the need for differentiation and innovation to capture consumer interest.

Competitor Outlook

• L'Oréal Group
• Procter & Gamble Co.
• Revlon, Inc.
• Henkel AG & Co. KGaA
• Wella AG
• Conair Corporation
• Avon Products, Inc.
• Coty Inc.
• Unilever PLC
• Estée Lauder Companies Inc.
• Shu Uemura Art of Hair
• Matrix Essentials
• Paul Mitchell Systems
• Schwarzkopf Professional
• Ouidad

The competitive landscape of the perms and relaxants market is characterized by the presence of several key players who are continually innovating to meet consumer demands. Major companies like L'Oréal Group and Procter & Gamble Co. dominate the market, leveraging their extensive distribution networks and strong brand recognition to capture a significant share. These companies invest heavily in research and development to create advanced formulations that not only deliver desired styling results but also prioritize hair health. L'Oréal, for instance, has launched a range of products that incorporate nourishing ingredients to minimize damage associated with chemical treatments, thus appealing to the health-conscious consumer segment.

In addition to the established giants, emerging brands and specialized companies are also making their mark on the perms and relaxants market. For instance, brands such as Ouidad are focusing on catering specifically to textured hair, offering tailored solutions that meet the unique needs of individuals with curly and wavy hair types. This niche focus allows these companies to establish a loyal customer base while addressing gaps within the market. Furthermore, the rise of e-commerce has provided an opportunity for smaller brands to reach consumers directly, bypassing traditional retail channels and fostering a more personal connection with their audience. As a result, the competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share.

Key players such as Henkel AG & Co. KGaA and Wella AG are also expanding their product portfolios through strategic partnerships and acquisitions to enhance their offerings in the perms and relaxants market. For example, Wella has invested in developing new technologies that improve the performance of their perm solutions while reducing potential damage to the hair. Moreover, companies are increasingly engaging in sustainability initiatives, as consumers demand transparency and environmentally friendly practices. This emphasis on sustainability not only strengthens brand loyalty but also aligns with the growing trend of conscious consumerism. As the perms and relaxants market continues to evolve, staying ahead of the competition will require companies to innovate, adapt to shifting consumer preferences, and focus on delivering high-quality products that meet the demands of an increasingly discerning audience.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Ouidad
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Wella AG
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Coty Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Revlon, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Unilever PLC
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Matrix Essentials
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Conair Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Avon Products, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Henkel AG & Co. KGaA
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 L'Oréal Group
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Procter & Gamble Co.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Paul Mitchell Systems
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Shu Uemura Art of Hair
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Schwarzkopf Professional
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Estée Lauder Companies Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Perms and Relaxants Market, By Application
    • 6.1.1 Salons
    • 6.1.2 Home-Use
    • 6.1.3 Professional Stylists
    • 6.1.4 Others
  • 6.2 Perms and Relaxants Market, By Product Type
    • 6.2.1 Perms
    • 6.2.2 Relaxants
    • 6.2.3 Neutralizers
    • 6.2.4 Straighteners
    • 6.2.5 Curlers
  • 6.3 Perms and Relaxants Market, By Ingredient Type
    • 6.3.1 Ammonium Thioglycolate
    • 6.3.2 Sodium Hydroxide
    • 6.3.3 Guanidine Hydroxide
    • 6.3.4 Lye
    • 6.3.5 Others
  • 6.4 Perms and Relaxants Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Beauty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Perms and Relaxants Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Perms and Relaxants market is categorized based on

By Product Type

• Perms
• Relaxants
• Neutralizers
• Straighteners
• Curlers

By Application

• Salons
• Home-Use
• Professional Stylists
• Others

By Distribution Channel

• Online Stores
• Specialty Beauty Stores
• Supermarkets/Hypermarkets
• Others

By Ingredient Type

• Ammonium Thioglycolate
• Sodium Hydroxide
• Guanidine Hydroxide
• Lye
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• L'Oréal Group
• Procter & Gamble Co.
• Revlon, Inc.
• Henkel AG & Co. KGaA
• Wella AG
• Conair Corporation
• Avon Products, Inc.
• Coty Inc.
• Unilever PLC
• Estée Lauder Companies Inc.
• Shu Uemura Art of Hair
• Matrix Essentials
• Paul Mitchell Systems
• Schwarzkopf Professional
• Ouidad