Mouthwash Sales

Mouthwash Sales Market Outlook

The global mouthwash market was valued at approximately $8.5 billion in 2022 and is projected to reach around $14.5 billion by 2035, growing at a remarkable CAGR of 4.5% during the forecast period. This growth can be attributed to increasing awareness regarding oral hygiene and the rising prevalence of dental diseases, which have propelled consumers toward preventive healthcare measures. Additionally, the evolving consumer preferences toward natural and alcohol-free mouthwash variants have significantly influenced market dynamics. Moreover, the rising disposable income in emerging economies is enabling consumers to invest in premium oral care products, thus broadening the market base. All these factors combined contribute to a robust growth trajectory for the mouthwash market.

Growth Factor of the Market

The mouthwash market is experiencing significant growth due to a multitude of factors that are redefining consumer behaviors and preferences. One of the primary drivers is the increasing awareness around oral hygiene, which has led to a rise in the adoption of mouthwash as a daily routine for maintaining fresh breath and overall oral health. Additionally, the prevalence of dental issues such as cavities and gum diseases has motivated consumers to seek preventive care options. Furthermore, the shift towards natural and herbal ingredients in mouthwash formulations is gaining momentum, as health-conscious consumers are increasingly wary of synthetic additives. This trend is complemented by the rising e-commerce penetration, which allows consumers easy access to a diverse range of mouthwash products, thus expanding market reach. Finally, manufacturers are continually innovating their product lines to include alcohol-free and therapeutic options, catering to the growing demand for safe and effective oral care solutions.

Key Highlights of the Market

• Projected market value of $14.5 billion by 2035 with a CAGR of 4.5%.
• Increasing awareness regarding oral hygiene driving demand for mouthwash products.
• Shift toward natural and herbal mouthwash formulations is reshaping consumer preferences.
• Rapid growth in online retail channels enhancing product accessibility.
• Emerging economies witnessing rising disposable incomes fueling premium product demand.

By Product Type

Cosmetic Mouthwash:

Cosmetic mouthwash is primarily designed to provide fresh breath and a pleasing taste rather than for therapeutic benefits. This category has gained popularity due to its convenience and quick action, making it a preferred choice for consumers seeking immediate freshness. Cosmetic mouthwashes often contain flavoring agents and are marketed towards consumers looking for a quick solution for bad breath. The product appeals particularly to younger demographics who prioritize aesthetics and oral freshness over therapeutic benefits. The rising trend of personal grooming and self-care among consumers is further driving demand for cosmetic mouthwashes, thus propelling the growth within this segment.

Therapeutic Mouthwash:

Therapeutic mouthwash is formulated to provide specific health benefits beyond mere breath freshening. These mouthwashes are often recommended by dental professionals for patients with particular oral health issues, such as gingivitis or periodontal disease. Ingredients like chlorhexidine and fluoride are common in these products, aiming to reduce plaque, control tartar, and promote overall dental health. The rising prevalence of oral diseases and the increasing number of dental consultations have contributed to the growing demand for therapeutic mouthwash. Additionally, growing awareness about the importance of maintaining oral health is leading consumers to favor therapeutic options that provide measurable benefits, thus fostering market growth.

Natural Mouthwash:

The natural mouthwash segment is witnessing an upward trend as consumers become more conscious about the ingredients in their personal care products. This type of mouthwash typically contains natural ingredients such as essential oils, herbal extracts, and organic compounds, appealing to health-conscious individuals looking for chemical-free alternatives. The rising demand for clean-label products and the trend toward eco-friendly consumerism are driving the growth of natural mouthwash. Furthermore, manufacturers are increasingly focusing on product formulations that align with vegan and cruelty-free standards, which resonate with a significant portion of the consumer base. In essence, the natural mouthwash segment is expanding rapidly as it addresses both health and environmental concerns.

Alcohol-Free Mouthwash:

Alcohol-free mouthwash is gaining traction among consumers who are wary of the drying effects of alcohol-based products or those who may wish to avoid alcohol for health reasons. This segment is particularly appealing to individuals with sensitive gums or those who are recovering from oral procedures, as alcohol can aggravate these conditions. The growing awareness of the adverse effects of alcohol in oral care products is propelling the demand for alcohol-free alternatives. As a result, manufacturers are reformulating traditional mouthwashes to create effective alcohol-free options that provide similar benefits without the harshness. This shift toward gentler, yet effective formulations is contributing to significant growth in the alcohol-free mouthwash segment.

Herbal Mouthwash:

Herbal mouthwash is positioned as a natural and holistic approach to oral care, using traditional herbs and plant extracts known for their medicinal properties. The surge in interest toward traditional medicine and natural remedies has spurred growth in this segment, with consumers seeking alternatives that align with their wellness philosophies. Ingredients such as neem, clove, and tea tree oil are commonly used in herbal mouthwashes, which are praised for their antibacterial and anti-inflammatory properties. The growing acceptance of herbal products in mainstream markets is fostering significant growth in this category, as consumers increasingly prioritize both natural ingredients and proven efficacy in their oral care routines.

By Application

Dental Care:

The dental care application of mouthwash focuses on maintaining oral health through the prevention of dental issues like cavities, gum disease, and bad breath. This segment is characterized by a growing awareness among consumers about the importance of incorporating mouthwash into their daily dental hygiene routines. Many dental care mouthwashes contain fluoride and other therapeutic agents that support remineralization of teeth and reduce plaque buildup. The increasing number of dental visits and consultations, coupled with rising incidences of oral diseases, is propelling demand for this application of mouthwash. With effective marketing campaigns targeting health education, dental care mouthwash is positioned for substantial growth.

Oral Hygiene:

Mouthwash applications for oral hygiene are intended to enhance overall oral cleanliness while freshening breath. This application is critical as it addresses the everyday needs of consumers looking for quick solutions to maintain oral freshness throughout the day. The rising consumer inclination toward maintaining an effective oral hygiene routine has led to a surge in mouthwash use, as it is often seen as a convenient supplement to brushing and flossing. The broad availability of various flavors and formulations caters to diverse consumer preferences, making oral hygiene mouthwash a versatile category that continues to grow in response to changing consumer demands.

Cosmetic:

Cosmetic mouthwash applications are primarily focused on enhancing breath freshness, appealing to consumers looking for immediate cosmetic benefits. This segment is particularly popular among younger demographics who prioritize aesthetics and a pleasing oral experience. Cosmetic mouthwash typically contains flavoring agents and may offer temporary solutions to bad breath without addressing underlying oral health issues. The growing interest in personal grooming, coupled with rising social interactions and awareness about oral aesthetics, is driving the demand for cosmetic mouthwash. As a result, manufacturers are continually innovating to introduce a variety of flavors and packaging that appeal to the cosmetic-focused consumer base.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a significant role in the distribution of mouthwash products, providing consumers with a one-stop shopping experience for their oral care needs. This channel benefits from the convenience of location and the wide range of products available under one roof, catering to various consumer preferences. The presence of promotions and discounts in larger retail stores further encourages impulse buying and boosts sales. Additionally, the ability to compare brands and products in-store allows consumers to make informed choices, driving the demand for mouthwash within this distribution segment. The growth of supermarket chains, particularly in emerging markets, is expected to continue supporting sales in this channel.

Drug Stores:

Drug stores are a key distribution channel for mouthwash, as they typically focus on health-related products, providing a targeted selection of oral care options. Consumers often visit drug stores for specific health needs, making these outlets attractive for therapeutic mouthwash products recommended by dental professionals. The knowledgeable staff and the presence of dental health products make drug stores an essential destination for consumers looking for effective mouthwash solutions. Moreover, the rise of health consciousness has intensified consumer visits to drug stores, thus enhancing the market presence of mouthwash products within this channel. The ongoing expansion of drug store chains is anticipated to further solidify their role in the mouthwash market.

Online Retailers:

The online retail channel has revolutionized the mouthwash market by offering consumers an unprecedented level of convenience and product variety. E-commerce platforms enable consumers to browse an extensive range of mouthwash products, read reviews, and compare prices from the comfort of their homes. The COVID-19 pandemic accelerated the adoption of online shopping, resulting in a significant increase in mouthwash sales through digital channels. Furthermore, online retailers frequently offer promotions and discounts that enhance the appeal of purchasing mouthwash online. As consumers continue to embrace the convenience of e-commerce, this distribution channel is likely to experience robust growth in the coming years.

Convenience Stores:

Convenience stores serve as a vital distribution channel for mouthwash, catering to consumers looking for quick and accessible oral care solutions. The key advantage of convenience stores is their strategic locations, often in residential or high-traffic areas, making it easy for consumers to pick up mouthwash while running errands. Although the product selection may be more limited compared to larger retail formats, the convenience factor resonates with busy consumers. The growing trend of health-conscious individuals seeking quick access to personal care products is driving sales in this channel. As convenience stores expand their offerings to include a wider range of mouthwash products, their significance in the market is expected to increase.

Specialty Stores:

Specialty stores, which focus on niche markets, provide a curated selection of mouthwash products that often include premium, organic, or therapeutic formulations. These stores cater to discerning consumers who seek specific benefits, such as natural ingredients, alcohol-free options, or targeted dental care products. The personalized customer experience and knowledgeable staff found in specialty stores enhance consumer trust and satisfaction. Furthermore, the growing trend towards health and wellness has led consumers to seek specialty products that align with their values. As more consumers become aware of the benefits of specialty mouthwash products, this channel is positioned for continued growth in the coming years.

By Ingredient Type

Chlorhexidine:

Chlorhexidine is a powerful antiseptic commonly used in therapeutic mouthwash formulations due to its effectiveness in reducing plaque and treating gingivitis. This ingredient acts by targeting bacteria in the mouth, thereby promoting oral health and hygiene. Chlorhexidine mouthwash is often recommended by dentists for patients undergoing treatments or those with specific oral health concerns. The increasing prevalence of dental diseases and the growing trend of preventive oral care are driving demand for chlorhexidine-based mouthwash products. As consumers become more aware of the importance of therapeutic benefits, the market for chlorhexidine mouthwash is expected to experience significant growth.

Cetylpyridinium Chloride:

Cetylpyridinium chloride (CPC) is another widely used active ingredient in mouthwash, known for its antibacterial properties that help reduce bad breath and improve oral hygiene. CPC is effective in killing bacteria that cause plaque formation and gingivitis. Mouthwash products containing cetylpyridinium chloride are often marketed for their dual benefits of freshening breath while also promoting overall oral health. The growing recognition of the importance of maintaining fresh breath and the rising incidences of oral diseases are pushing the demand for CPC-based mouthwash. As more consumers seek effective solutions for oral health, the uptake of cetylpyridinium chloride mouthwash is anticipated to rise.

Essential Oils:

Essential oils have gained popularity as a natural alternative in mouthwash formulations, offering antimicrobial benefits without chemical additives. Ingredients such as tea tree oil, eucalyptus, and peppermint are often included for their natural cleansing properties and ability to provide fresh breath. The shift towards natural and organic products is influencing consumer choices, leading to increased demand for mouthwash containing essential oils. The growing awareness of the adverse effects of synthetic chemicals in personal care products is further propelling the market for essential oil-based mouthwashes. As consumers continue to gravitate toward holistic health options, the segment of mouthwash featuring essential oils is poised for remarkable growth.

Fluoride:

Fluoride is a well-known ingredient recognized for its role in preventing cavities and strengthening tooth enamel. Mouthwash incorporating fluoride is often recommended by dental professionals, particularly for children and individuals at higher risk for dental caries. The increasing focus on dental health and education regarding the benefits of fluoride are driving the demand for fluoride-based mouthwash products. As consumers become more informed about oral health practices, the use of fluoride mouthwash is anticipated to rise, particularly in markets with growing awareness of preventive dental care. Additionally, manufacturers are innovating formulations to enhance the effectiveness of fluoride in mouthwash, further stimulating market growth.

Peroxide:

Peroxide-based mouthwash is known for its whitening properties, making it a popular option among consumers looking for cosmetic benefits in their oral care routine. Hydrogen peroxide acts as a bleaching agent, helping to whiten teeth while also providing antibacterial benefits. The rising interest in oral aesthetics, including teeth whitening, is driving demand for peroxide-based mouthwash products. Consumers are increasingly seeking products that not only promote oral hygiene but also enhance their appearance, leading to a favorable outlook for peroxide-containing mouthwash. As the trend for bright, white smiles continues to grow, the peroxide mouthwash segment is expected to flourish.

By Region

North America is currently one of the dominant regions in the mouthwash market, accounting for approximately 35% of the global share in 2022. This significant market share can be attributed to high consumer awareness regarding oral health, widespread availability of various mouthwash products, and strong marketing campaigns promoting oral hygiene. The region is also home to several leading mouthwash manufacturers, contributing to the robust growth of the market. With a CAGR of around 4% projected for the North American region, the demand for innovative and effective mouthwash products is expected to continue rising as consumers increasingly seek premium and therapeutic options for oral care.

In Europe, the mouthwash market is also anticipated to experience substantial growth, accounting for nearly 30% of global sales in 2022. The region's growth is driven by increasing health consciousness among consumers, coupled with a rising emphasis on preventive dental care. Countries such as Germany, France, and the UK are leading contributors to this growth, as they have well-established health care systems and high disposable incomes that allow consumers to invest in quality oral care products. With a projected CAGR of 5% during the forecast period, the European market is poised for significant development, particularly with the trend toward natural and organic mouthwash products.

Opportunities

The mouthwash market is ripe with opportunities driven by the growing consumer demand for innovative and effective oral care solutions. One of the most significant opportunities lies in the development of natural and herbal mouthwash products. As consumers become increasingly health-conscious and environmentally aware, there is a rising preference for products that contain natural ingredients and free from synthetic chemicals. Companies that capitalize on this trend by offering unique formulations can capture a substantial share of the market. Additionally, the expansion of e-commerce platforms provides a significant opportunity for manufacturers to reach a broader consumer base, particularly in regions with emerging middle-class populations. The online retail channel allows brands to showcase their products and cater to niche markets, further enhancing their growth potential.

Another promising opportunity in the mouthwash market is the increasing demand for specialty and therapeutic mouthwash products aimed at specific oral health issues. As dental health awareness continues to rise, consumers are seeking targeted solutions to address concerns such as gingivitis, bad breath, and teeth whitening. This growing inclination for specialized products presents an excellent opportunity for manufacturers to innovate and differentiate their offerings. Collaborations with dental professionals for product endorsements can also enhance credibility and appeal. Furthermore, the rising trend of subscription models in personal care products provides an avenue for brands to foster customer loyalty while ensuring consistent sales. Leveraging these opportunities can help companies establish a strong foothold in the evolving mouthwash market.

Threats

Despite the growth prospects of the mouthwash market, several threats could hinder its development. One of the most significant challenges is the intense competition from alternative oral care products, such as dental gels and sprays, which may offer similar benefits with different application methods. As consumers become more experimental with their oral hygiene routines, they may shift their preferences away from traditional mouthwash products. Additionally, the proliferation of private-label brands within retail channels can create pricing pressures on established brands. This trend can lead to decreased market share for prominent manufacturers and potentially affect their profit margins. Staying ahead of these competitive threats requires continuous innovation and effective marketing strategies to retain consumer interest.

Another critical threat to the mouthwash market is the growing skepticism surrounding certain ingredients commonly used in mouthwash formulations, particularly synthetic additives. Increasing consumer awareness and demand for clean-label products may lead to a decline in sales for traditional mouthwash brands that do not adapt to these changing preferences. Moreover, regulatory scrutiny regarding product ingredients and marketing claims is on the rise, which could impose additional compliance costs and operational challenges for manufacturers. To mitigate these threats, companies must prioritize transparency, ingredient integrity, and consumer education while adapting to evolving market trends.

Competitor Outlook

• P&G (Procter & Gamble)
• Colgate-Palmolive Company
• Johnson & Johnson
• Unilever
• GlaxoSmithKline
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Herbalife Nutrition Ltd.
• Sunstar Suisse S.A.
• Tom's of Maine
• Nature's Gate
• Crest
• Oral-B
• TheraBreath
• Dr. Bronner's

The competitive landscape of the mouthwash market is characterized by a mix of established players and emerging brands striving to differentiate themselves through innovation, marketing, and product offerings. Major companies like Procter & Gamble and Colgate-Palmolive hold significant market shares due to their extensive product lines and strong brand recognition. These companies continually invest in research and development to introduce new formulations that cater to changing consumer preferences. They have also adopted aggressive marketing strategies to promote their products, highlighting their unique benefits to capture consumer attention and drive sales.

Another noteworthy trend in the competitive landscape is the increasing presence of niche and natural product brands that are gaining traction among health-conscious consumers. Brands like Tom's of Maine and TheraBreath have carved out a place in the market by focusing on natural ingredients and promoting eco-friendly practices. These companies often leverage social media and influencer marketing to connect with their target audience and build brand loyalty. As consumer preferences continue to shift towards natural and effective solutions, these niche players present a formidable challenge to traditional brands that may not adapt quickly enough to evolving market demands.

Additionally, the rise of e-commerce has reshaped the competitive landscape, providing opportunities for both established and emerging brands to reach consumers directly. Many companies are increasingly focusing on digital marketing strategies and optimizing their online presence to capitalize on the growing trend of online shopping. Brands that invest in robust online retail strategies and leverage data analytics to understand consumer behavior are likely to gain a competitive edge in this dynamically evolving market. Overall, the mouthwash market is poised for continued transformation as companies innovate and adapt to meet the demands of a diverse and health-conscious consumer base.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Crest
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Oral-B
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 TheraBreath
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Dr. Bronner's
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Nature's Gate
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Tom's of Maine
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 GlaxoSmithKline
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Johnson & Johnson
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Sunstar Suisse S.A.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Henkel AG & Co. KGaA
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 P&G (Procter & Gamble)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Herbalife Nutrition Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Church & Dwight Co., Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Colgate-Palmolive Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Mouthwash Sales Market, By Application
    • 6.1.1 Dental Care
    • 6.1.2 Oral Hygiene
    • 6.1.3 Cosmetic
  • 6.2 Mouthwash Sales Market, By Product Type
    • 6.2.1 Cosmetic Mouthwash
    • 6.2.2 Therapeutic Mouthwash
    • 6.2.3 Natural Mouthwash
    • 6.2.4 Alcohol-Free Mouthwash
    • 6.2.5 Herbal Mouthwash
  • 6.3 Mouthwash Sales Market, By Ingredient Type
    • 6.3.1 Chlorhexidine
    • 6.3.2 Cetylpyridinium Chloride
    • 6.3.3 Essential Oils
    • 6.3.4 Fluoride
    • 6.3.5 Peroxide
  • 6.4 Mouthwash Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Drug Stores
    • 6.4.3 Online Retailers
    • 6.4.4 Convenience Stores
    • 6.4.5 Specialty Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Mouthwash Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Mouthwash Sales market is categorized based on

By Product Type

• Cosmetic Mouthwash
• Therapeutic Mouthwash
• Natural Mouthwash
• Alcohol-Free Mouthwash
• Herbal Mouthwash

By Application

• Dental Care
• Oral Hygiene
• Cosmetic

By Distribution Channel

• Supermarkets/Hypermarkets
• Drug Stores
• Online Retailers
• Convenience Stores
• Specialty Stores

By Ingredient Type

• Chlorhexidine
• Cetylpyridinium Chloride
• Essential Oils
• Fluoride
• Peroxide

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• P&G (Procter & Gamble)
• Colgate-Palmolive Company
• Johnson & Johnson
• Unilever
• GlaxoSmithKline
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Herbalife Nutrition Ltd.
• Sunstar Suisse S.A.
• Tom's of Maine
• Nature's Gate
• Crest
• Oral-B
• TheraBreath
• Dr. Bronner's