Bait Casting Fishing Reels Sales

Bait Casting Fishing Reels Sales Market Outlook

The global bait casting fishing reels market is projected to reach approximately USD 2.5 billion by 2035, exhibiting a robust compound annual growth rate (CAGR) of around 5.4% from 2025 to 2035. This growth trajectory can be attributed to the increasing participation in fishing as a recreational activity, alongside advancements in technology that enhance the performance and durability of bait casting reels. Furthermore, a growing focus on sustainable fishing practices and the introduction of eco-friendly materials are expected to further propel market expansion. As urbanization continues to rise, more consumers are rediscovering outdoor activities, including fishing, which is positively impacting the sales of bait casting fishing reels. Additionally, the rise of online retailing has made it easier for consumers to access a wide variety of products, driving competitive pricing and increasing consumer choice.

Growth Factor of the Market

One of the primary growth factors for the bait casting fishing reels market is the increasing popularity of fishing as a leisure activity among diverse demographics. As more people seek to escape urban life and connect with nature, fishing has seen a resurgence, leading to an uptick in demand for high-quality fishing gear, including bait casting reels. Furthermore, advancements in reel technology, such as smoother drag systems, lightweight materials, and corrosion-resistant designs, have made these reels more appealing to both novice and experienced anglers. Additional factors include the growing influence of social media and fishing influencers who promote bait casting as an enjoyable and rewarding experience, thus encouraging more individuals to participate in the sport. The expansion of organized fishing tournaments and events has also contributed to market growth, fostering a community of enthusiasts who are willing to invest in premium fishing equipment. Lastly, the increasing focus on personal wellness through outdoor activities has made fishing an attractive option for stress relief and recreation, further fueling the market's growth.

Key Highlights of the Market

• The global bait casting fishing reels market is projected to reach USD 2.5 billion by 2035.
• Increasing participation in fishing as a recreational activity is a major driving factor.
• Technological advancements in reel features are enhancing performance and durability.
• The rise of e-commerce is expanding consumer access to bait casting fishing reels.
• Growing awareness of sustainable fishing practices is influencing product development.

By Product Type

Low Profile Baitcasting Reels:

Low profile baitcasting reels are specifically designed for precision and ease of use, making them a popular choice among anglers. These reels typically feature a compact design that allows for better casting accuracy and control, ideal for targeting fish in tight spaces or around cover. The low profile design also reduces weight, enhancing comfort during long fishing sessions. Users appreciate the ergonomic handles and smooth drag systems found in many modern low profile reels, which contribute to an overall enjoyable fishing experience. The growing trend among anglers to use finesse techniques and lighter lures has further increased the demand for this product segment, as low profile reels provide the necessary finesse for delicate presentations. As a result, manufacturers are innovating to improve drag systems and gear ratios, which not only enhances performance but also appeals to a wider range of consumers, from beginners to seasoned professionals.

Round Baitcasting Reels:

Round baitcasting reels are recognized for their robust construction and ability to handle larger line capacities, making them an ideal choice for anglers targeting bigger species in both freshwater and saltwater environments. These reels typically come equipped with powerful drag systems and durable materials, allowing them to withstand the rigors of demanding fishing conditions. Anglers appreciate the added advantage of longer casting distances and the ability to fish in deeper waters, which can lead to increased success rates in catching larger fish. The versatility of round baitcasting reels makes them suitable for a variety of fishing techniques, from bottom fishing to trolling, which has helped solidify their position in the market. The continuous improvement in drag technology, coupled with the demand for high-capacity reels, is driving the growth of this segment, as anglers seek tools that can enhance their performance and ensure successful outings.

Baitcasting Reel Combo:

Baitcasting reel combos, which typically include a baitcasting reel paired with a matching rod, are an attractive option for anglers seeking convenience and value. These combos often provide a well-balanced setup that enhances performance and ease of use, making them particularly appealing to beginners who may not yet have developed preferences for specific rods or reels. The bundled nature of these products often results in cost savings for consumers, as purchasing a combo can be more economical than buying each component separately. Manufacturers are increasingly focusing on producing high-quality combos that feature advanced materials and technology, ensuring that novice anglers experience the functionality and reliability of baitcasting gear without feeling overwhelmed by the intricacies of selecting individual components. The growing trend of packaged deals and promotions in the fishing equipment retail space is expected to further boost the popularity of baitcasting reel combos within the market.

By Application

Freshwater Fishing:

Freshwater fishing represents a significant portion of the bait casting fishing reels market, as it is one of the most accessible forms of angling for outdoor enthusiasts. This application includes various fishing activities on lakes, rivers, and ponds, where anglers target species such as bass, trout, and catfish. Bait casting reels designed for freshwater fishing often emphasize lightweight materials and precision engineering to improve casting distance and accuracy. The introduction of specialized features such as low-profile designs and enhanced drag systems has made these reels increasingly popular among anglers who enjoy finesse techniques. Growing engagement in community fishing events and tournaments has also contributed to the demand for high-quality bait casting reels tailored specifically for freshwater environments. As more individuals discover the joy and challenges of freshwater fishing, the market for these specialized reels is poised for continued growth.

Saltwater Fishing:

Saltwater fishing is another key application driving the bait casting fishing reels market, as it appeals to a broad audience of anglers seeking adventure and the thrill of catching larger species in oceanic environments. Bait casting reels designed for saltwater use are typically constructed with corrosion-resistant materials and robust drag systems to handle the challenging conditions often encountered in these waters. The demand for high-performance and durable reels has surged as more people engage in deep-sea fishing, targeting species such as tuna, marlin, and snapper. Furthermore, the advent of sophisticated fishing techniques and gear designed for saltwater applications has stimulated innovation in bait casting reel technology, ultimately providing anglers with more options suited to their needs. As the popularity of saltwater fishing continues to rise, it is expected to play a vital role in the overall growth of the bait casting fishing reels market.

Fly Fishing:

Although not the traditional use for bait casting reels, fly fishing is gaining traction among anglers who appreciate the opportunities for finesse and precision it presents. Bait casting reels developed for fly fishing are distinct in their design and functionality, offering features that facilitate longer casting distances and improved line control. Enthusiasts are increasingly experimenting with bait casting techniques to enhance their fly fishing experience, leading to a surge in demand for specialized reels that accommodate this style of fishing. Moreover, the growth of fly fishing communities and the increasing visibility of fishing influencers on social media platforms are encouraging a broader audience to explore this unique angling method. As fly fishing continues to evolve and attract new participants, the market for bait casting reels designed for this application is expected to expand significantly.

By Distribution Channel

Online Retailers:

Online retailers have emerged as a dominant distribution channel for bait casting fishing reels, driven by the increasing preference for online shopping among consumers. The convenience of browsing a vast selection of products from the comfort of home, coupled with the ability to compare prices and read reviews, has made online retailing an attractive option for fishing enthusiasts. E-commerce platforms often provide comprehensive product descriptions, customer ratings, and detailed specifications, enabling consumers to make informed purchasing decisions. Additionally, many online retailers offer exclusive discounts, promotions, and bundling options that are not typically available in brick-and-mortar stores, further incentivizing consumers to shop online. The growing trend of mobile commerce, wherein users shop via smartphones and tablets, has further accelerated this shift toward online purchasing, solidifying the impact of e-commerce on the bait casting fishing reels market.

Specialty Fishing Stores:

Specialty fishing stores continue to play a vital role in the distribution of bait casting fishing reels, providing anglers with expert advice and personalized service that cannot be replicated online. These stores often carry a curated selection of high-quality products tailored specifically to the needs of local anglers, with staff possessing specialized knowledge to assist customers in selecting the right gear for their fishing endeavors. Additionally, many specialty stores host events, workshops, and community gatherings that foster a sense of camaraderie among fishing enthusiasts, helping to build brand loyalty and customer relationships. The hands-on experience of physically inspecting and testing equipment instills confidence in purchasing decisions, which is particularly important for anglers looking to invest in higher-end bait casting reels. As the fishing community continues to thrive, specialty fishing stores are expected to maintain their significance in the market landscape.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets represent a growing distribution channel for bait casting fishing reels, as these large retail spaces often feature dedicated sporting goods sections that include fishing equipment. The convenience of shopping for fishing gear alongside other household items appeals to consumers who are looking for a one-stop shopping experience. Many hypermarkets and supermarkets collaborate with established fishing brands to provide a range of bait casting reels at competitive prices, attracting both novice and seasoned anglers. In addition, promotional events and seasonal sales in these retail spaces can create increased visibility for fishing products, leading to heightened consumer interest. The integration of fishing gear within larger retail environments encourages impulse purchases and attracts casual anglers who may not have initially intended to buy fishing equipment. As such, hypermarkets and supermarkets are likely to enhance their role in the bait casting fishing reels market as outdoor recreational activities gain popularity.

By Material Type

Aluminum:

Aluminum is a widely used material in the construction of bait casting fishing reels due to its excellent strength-to-weight ratio, corrosion resistance, and durability. Reels made from aluminum are known for their lightweight properties, making them easier for anglers to handle during extended fishing sessions. The material's robustness ensures that aluminum reels can withstand harsh environmental conditions, particularly in saltwater applications, where exposure to moisture can lead to rapid deterioration of lesser materials. Additionally, the various manufacturing processes available for aluminum, such as anodization and machining, allow for a range of designs and finishes that appeal to consumers. As a result, aluminum bait casting reels are highly regarded in the market, attracting both casual and competitive anglers who prioritize performance and longevity.

Graphite:

Graphite is another popular material utilized in the production of bait casting fishing reels, celebrated for its lightweight characteristics and impressive sensitivity. Reels crafted from graphite typically provide a responsive feel, allowing anglers to detect subtle bites more effectively. This sensitivity makes graphite reels particularly appealing for finesse fishing techniques, where precision is paramount. Additionally, the inherent resistance of graphite to rust and corrosion makes it an excellent choice for freshwater applications. However, while graphite reels may not be as robust as their aluminum counterparts, advancements in technology and design have led to the creation of high-performance graphite reels that are both lightweight and durable. The appeal of graphite reels continues to grow among anglers seeking a balance between performance and ease of use, positioning this material as a valuable segment within the bait casting fishing reels market.

Carbon Fiber:

Carbon fiber is increasingly making its mark in the bait casting fishing reels market, valued for its exceptional strength-to-weight ratio and overall performance benefits. Reels made from carbon fiber are not only lightweight but also exhibit superior stiffness and resilience, translating to enhanced casting distance and accuracy. This cutting-edge material is particularly favored by competitive anglers who demand the highest performance standards from their gear. As carbon fiber technology advances, manufacturers are continually innovating to create reels that leverage the material's properties while maintaining user-friendly designs. The growing trend towards high-performance fishing gear has sparked an interest in carbon fiber reels, leading to increased market presence and the potential for broader adoption among recreational anglers.

Stainless Steel:

Stainless steel is a critical material used in the construction of various components of bait casting fishing reels, particularly for gears and bearings. Known for its exceptional corrosion resistance and durability, stainless steel is an ideal choice for anglers who frequently fish in saltwater environments. The robustness of stainless steel components ensures that reels maintain their performance over time, even under harsh conditions. Additionally, the smooth operation of stainless steel bearings contributes to the overall efficiency of the reel, allowing for seamless casting and retrieval. While stainless steel reels may be heavier than those made from aluminum or graphite, many anglers prioritize the reliability and longevity offered by stainless steel components. As a result, the incorporation of stainless steel in bait casting reels continues to play a vital role in meeting the needs of both recreational and professional anglers.

By Region

North America holds the largest share of the bait casting fishing reels market, driven by the region's deep-rooted fishing culture and the availability of a wide range of fishing locations, from lakes and rivers to coastal areas. The United States and Canada are particularly prominent in this market segment, with a growing number of participants in recreational fishing, including tournaments and community events. The increasing awareness of fishing as a means of relaxation and mental well-being has led to more individuals pursuing this activity, further boosting the demand for bait casting reels. The North American market is projected to grow at a CAGR of 5.2% through 2035, fueled by the continuous innovation and introduction of advanced reels designed to enhance angler performance.

Europe is also witnessing significant growth in the bait casting fishing reels market, with a rising interest in fishing as a leisure activity across countries such as the United Kingdom, Germany, and France. The accessibility of diverse fishing environments, including lakes, rivers, and coastal areas, contributes to the region's popularity among anglers. Furthermore, the growing trend of organized fishing competitions and community events has accelerated market demand as consumers seek to invest in high-quality fishing gear. The European bait casting fishing reels market is expected to grow steadily, offering opportunities for manufacturers to cater to the unique preferences and requirements of local anglers.

Opportunities

One of the foremost opportunities in the bait casting fishing reels market lies in the increasing trend of sustainable fishing practices among consumers. As awareness regarding environmental stewardship continues to grow, anglers are becoming more conscious of their fishing habits and the impact they have on aquatic ecosystems. This shift in consumer behavior presents an opportunity for manufacturers to innovate and develop eco-friendly bait casting reels made from sustainable materials or designed with features that minimize environmental impact. Incorporating sustainable practices and promoting eco-friendly products can enhance brand loyalty and attract a growing demographic of environmentally conscious anglers. Manufacturers that embrace sustainability are poised to capitalize on this emerging trend, positioning themselves favorably within the competitive landscape.

Additionally, the rise of technology-driven fishing gear and smart fishing solutions presents a compelling opportunity for growth within the bait casting fishing reels market. Advances in technology, such as integrated GPS systems, fish finders, and smart sensors, are transforming the way anglers approach fishing. By developing bait casting reels that incorporate these technological enhancements, manufacturers can tap into a new segment of tech-savvy consumers who are eager to leverage innovative solutions to improve their fishing experience. The convergence of technology and fishing gear offers the potential to attract new customers, enhance user experience, and create exciting marketing opportunities that set brands apart from the competition.

Threats

Despite the promising outlook for the bait casting fishing reels market, several threats could hinder its growth. One significant threat is the rapid advancement of competing fishing technologies, such as spinning reels and fly reels, which may attract consumers who are new to fishing and seeking user-friendly alternatives. As manufacturers continue to innovate in these competing segments, bait casting reels could face increased competition, which may lead to price pressures and a potential decline in market share. Additionally, economic fluctuations and uncertainties may affect consumer spending on recreational activities, including fishing. Economic downturns can result in decreased discretionary spending, impacting the overall sales of fishing equipment, including bait casting reels. Consequently, manufacturers must remain vigilant to adapt to these threats and sustain market growth.

Another restraining factor affecting the bait casting fishing reels market is the availability of counterfeit products and low-quality replicas that may undermine consumer trust and brand reputation. The proliferation of online marketplaces has made it easier for counterfeit products to reach consumers, posing a risk to established brands that prioritize quality and durability. Furthermore, negative experiences with substandard products can deter potential customers from investing in bait casting reels altogether. Manufacturers must implement robust anti-counterfeiting measures, educate consumers on product authenticity, and reinforce the importance of purchasing from reputable retailers to mitigate these risks. By addressing these concerns, the industry can foster confidence in the quality of bait casting fishing reels and protect its long-term growth prospects.

Competitor Outlook

• Shimano
• Daiwa
• Pflueger
• Abu Garcia
• Okuma Fishing Tackle
• Lew's
• Quantum Fishing
• Avet Reels
• Reel Legends
• KastKing
• Fenwick
• St. Croix Rods
• Heddon
• Rapala
• South Bend

The competitive landscape of the bait casting fishing reels market is characterized by the presence of numerous well-established brands that dominate the industry, alongside emerging players striving to make their mark. Major companies like Shimano and Daiwa are recognized as industry leaders, renowned for their commitment to innovation and quality craftsmanship. Shimano, for example, is famed for its advanced technology and precision engineering, which enhances the performance of its bait casting reels. The company continues to invest in research and development to stay ahead of the competition and meet the evolving needs of anglers. Similarly, Daiwa has built a strong reputation for producing high-performance reels that cater to both recreational and competitive fishing segments. Their extensive product range includes specialized bait casting reels designed for various fishing applications, which helps sustain their market position.

Other notable players in the market include Abu Garcia, Okuma Fishing Tackle, and Lew's, each with strengths that contribute to their competitiveness. Abu Garcia, known for its user-friendly designs and reliable performance, offers a range of bait casting reels that appeal to anglers of all skill levels. Okuma Fishing Tackle focuses on providing affordable yet high-quality fishing gear, making their products accessible to a broader audience. Lew's, on the other hand, has gained popularity due to its innovative features and lightweight designs, appealing to tech-savvy anglers looking for an edge in their fishing experience. As competition intensifies, these companies continually seek to enhance their offerings, exploring new technologies and materials that advance the fishing reel market.

In addition to established brands, several emerging companies are entering the bait casting fishing reels market, leveraging advancements in technology and design to differentiate themselves. For instance, KastKing has captured consumer attention with its innovative approach to fishing gear, emphasizing performance at competitive price points. Their reels often feature cutting-edge materials and user-friendly designs, appealing to value-conscious anglers. Moreover, the emergence of brands like Reel Legends and Fenwick showcases a growing emphasis on specialized gear for niche markets, such as youth fishing or environmentally friendly products. As these new entrants gain traction, they pose a competitive challenge to traditional brands while simultaneously driving innovation and market growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Daiwa
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Lew's
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Heddon
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Rapala
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Fenwick
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Shimano
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 KastKing
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Pflueger
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Abu Garcia
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Avet Reels
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 South Bend
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Reel Legends
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 St. Croix Rods
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Quantum Fishing
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Okuma Fishing Tackle
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Bait Casting Fishing Reels Sales Market, By Application
    • 6.1.1 Freshwater Fishing
    • 6.1.2 Saltwater Fishing
    • 6.1.3 Fly Fishing
  • 6.2 Bait Casting Fishing Reels Sales Market, By Product Type
    • 6.2.1 Low Profile Baitcasting Reels
    • 6.2.2 Round Baitcasting Reels
    • 6.2.3 Baitcasting Reel Combo
  • 6.3 Bait Casting Fishing Reels Sales Market, By Material Type
    • 6.3.1 Aluminum
    • 6.3.2 Graphite
    • 6.3.3 Carbon Fiber
    • 6.3.4 Stainless Steel
  • 6.4 Bait Casting Fishing Reels Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Fishing Stores
    • 6.4.3 Hypermarkets/Supermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Bait Casting Fishing Reels Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Bait Casting Fishing Reels Sales market is categorized based on

By Product Type

• Low Profile Baitcasting Reels
• Round Baitcasting Reels
• Baitcasting Reel Combo

By Application

• Freshwater Fishing
• Saltwater Fishing
• Fly Fishing

By Distribution Channel

• Online Retailers
• Specialty Fishing Stores
• Hypermarkets/Supermarkets

By Material Type

• Aluminum
• Graphite
• Carbon Fiber
• Stainless Steel

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Shimano
• Daiwa
• Pflueger
• Abu Garcia
• Okuma Fishing Tackle
• Lew's
• Quantum Fishing
• Avet Reels
• Reel Legends
• KastKing
• Fenwick
• St. Croix Rods
• Heddon
• Rapala
• South Bend