Maternity Wear Sales

Maternity Wear Sales Market Outlook

The global maternity wear market is projected to reach approximately USD 16 billion by 2035, exhibiting a Compound Annual Growth Rate (CAGR) of around 6.5% from 2025 to 2035. This growth is primarily attributed to the rising awareness of maternal health and the increasing trend of fashionable and functional maternity clothing among expectant mothers. Enhanced online shopping experiences and the influx of brands focusing on inclusive sizing and diverse styles are further propelling market growth. The shift towards sustainable materials and ethical production practices also resonates with a growing segment of environmentally conscious consumers. Consequently, the maternity wear market is expected to witness significant expansion as it aligns with evolving consumer preferences.

Growth Factor of the Market

The maternity wear market is experiencing notable growth due to several factors. Firstly, the increasing number of working women and dual-income households has led to a rising demand for maternity clothing that blends comfort with style, as women seek professional attire during their pregnancy. Additionally, societal shifts that favor maternity fashion over traditional clothing have encouraged brands to innovate, creating versatile pieces that can be worn throughout pregnancy and beyond. The proliferation of e-commerce platforms has made it easier for expectant mothers to shop for maternity wear from the comfort of their homes, enhancing accessibility and convenience. Moreover, the emphasis on body positivity and acceptance has led to an expansion of product lines catering to diverse body shapes and sizes. Lastly, the growing interest in athleisure and active maternity wear underscores the importance of comfort and functionality for modern mothers.

Key Highlights of the Market

• Strong demand driven by increasing awareness of maternal health and wellness.
• Rising influence of fashion trends and celebrity endorsements in maternity wear.
• Expansion of e-commerce platforms enhancing market accessibility.
• Increased focus on sustainable and eco-friendly materials in product offerings.
• Diverse product range catering to various consumer preferences and body types.

By Product Type

Dresses:

Maternity dresses represent a significant segment of the maternity wear market, offering versatility and comfort. These dresses are designed to accommodate a growing belly while maintaining a stylish appearance, making them suitable for various occasions from casual outings to formal events. Available in a plethora of styles, including maxi, midi, and cocktail options, maternity dresses are often crafted with stretchy materials that provide comfort without sacrificing fashion. Brands are increasingly incorporating trendy designs and patterns to attract modern consumers, which further fuels the growth of this segment. The demand for breathable fabrics and practical designs has also led to innovations in maternity dress collections, ensuring that expectant mothers can express their personal style throughout their pregnancy.

Tops:

The tops segment of the maternity wear market is thriving as it provides essential pieces for layering and everyday wear. From casual tees to more structured blouses, maternity tops are specifically designed with features such as ruching, elastic panels, and accommodating fits that allow for comfort and style. This segment benefits from a variety of options suitable for both work and leisure, catering to the practical needs of expecting mothers. Additionally, many brands are focusing on creating stylish nursing tops that offer functionality beyond pregnancy, thereby enhancing their appeal. The increasing popularity of graphic tees and slogan tops, which resonate with mother-to-be sentiments, is also contributing to the growth of this category.

Bottoms:

The bottoms category encompasses a range of maternity wear, including pants, skirts, shorts, and leggings. Maternity bottoms are designed to provide support and comfort, featuring elastic waistbands and materials that stretch to accommodate a growing belly. This segment is particularly popular as more women seek stylish yet practical solutions for both work and casual wear. The trend towards athleisure has also fueled demand for maternity leggings and joggers, which are favored for their comfort during physical activities. Furthermore, the incorporation of innovative materials that offer moisture-wicking and breathable properties is enhancing the appeal of maternity bottoms, aligning with the active lifestyle of many expectant mothers.

Outerwear:

The outerwear segment includes jackets, coats, and cardigans designed specifically for maternity wear. This segment is gaining traction as expectant mothers seek stylish and functional outer layers that can accommodate their changing bodies while providing warmth and protection. Maternity outerwear is often designed with adjustable features, such as drawstrings or expandable panels, to ensure a comfortable fit throughout the pregnancy. Moreover, the rise in fashion-conscious consumers has led to the introduction of chic and trendy outerwear options that are both practical and stylish. Seasonal collections featuring materials suitable for different climates further enhance this segment’s growth, making it a vital part of the maternity wear market.

Lingerie:

The lingerie segment of the maternity wear market caters to expectant mothers seeking comfort and support in intimate apparel. This segment includes nursing bras, shapewear, and sleepwear designed to accommodate fluctuating body shapes during and after pregnancy. Maternity lingerie is crafted from soft, stretchy fabrics that prioritize comfort while providing necessary support. The popularity of nursing bras that allow for easy breastfeeding access is also a major driver for this segment, as many women seek versatile and functional options. Furthermore, brands are increasingly focusing on aesthetics, offering an array of stylish designs and colors that make maternity lingerie appealing and fashionable for modern mothers.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant distribution channel in the maternity wear market, providing convenience and a vast selection for consumers. The rise of e-commerce has allowed expectant mothers to shop from the comfort of their homes, browse through numerous brands, and compare prices easily. Online platforms often feature detailed product descriptions, size guides, and customer reviews, which assist in informed purchasing decisions. Additionally, the increase in targeted online marketing and social media promotions has driven awareness and sales of maternity wear. The option for home delivery and hassle-free returns further enhances the appeal of online shopping, making it a preferred channel for many consumers.

Specialty Stores:

Specialty stores focusing exclusively on maternity wear provide a unique shopping experience for expectant mothers. These stores often carry a curated selection of high-quality, fashionable maternity clothing that may not be available in general retail outlets. The personalized service and knowledgeable staff can help customers find the right fit and style, enhancing the overall shopping experience. Specialty stores often collaborate with various designers to offer exclusive collections, which attracts fashion-conscious consumers. The emphasis on expert advice and curated selections makes specialty stores an important distribution channel within the maternity wear market.

Maternity Boutiques:

Maternity boutiques cater specifically to pregnant women, offering a wide range of stylish and trendy maternity clothing. These boutiques focus on providing unique designs and personalized shopping experiences, often featuring local or independent brands. The atmosphere in maternity boutiques is typically more intimate and welcoming, allowing expectant mothers to enjoy their shopping experience. Maternity boutiques often host events or workshops, which can foster community among pregnant women, further enhancing customer loyalty. As the market evolves, these boutiques are increasingly showcasing sustainable and ethically produced apparel, appealing to environmentally conscious consumers.

Department Stores:

Department stores serve as a traditional distribution channel for maternity wear, offering a wide range of products across various price ranges and styles. The convenience of shopping in one location for multiple categories, including maternity clothing, makes department stores an attractive option for consumers. These stores often carry well-known maternity brands alongside their private labels, providing customers with various options to choose from. The physical presence of department stores allows customers to try clothing before purchasing, which is particularly important for maternity wear as fit can significantly impact comfort. Seasonal promotions and sales events can also drive traffic to department stores, making them a relevant player in the maternity wear market.

Others:

Other distribution channels for maternity wear include pop-up shops, online marketplaces, and subscription services. Pop-up shops create unique shopping opportunities, allowing brands to engage directly with consumers and showcase limited-edition collections. Online marketplaces provide a platform for various brands to reach a wider audience, enhancing visibility and accessibility. Subscription services that deliver curated maternity wear directly to consumers based on their preferences are becoming increasingly popular, as they offer convenience and a personalized experience. These additional channels contribute to the overall growth of the maternity wear market by catering to diverse consumer preferences and shopping behaviors.

By Price Range

Budget-Friendly:

The budget-friendly segment of the maternity wear market caters to cost-conscious consumers seeking affordable options without compromising on quality. This segment includes a variety of basic maternity clothing essentials such as tops, bottoms, and dresses at competitive prices. Retailers in this category often leverage bulk manufacturing and streamlined supply chains to keep costs low while offering stylish and functional products. This segment appeals particularly to first-time mothers or those on a tight budget who require maternity clothing for a limited time. The increasing availability of budget-friendly maternity wear through discount retailers and online platforms is further driving growth in this segment.

Mid-Range:

The mid-range price segment encompasses maternity wear that balances quality and affordability, appealing to a broad audience of expectant mothers. This segment includes fashionable clothing options made from durable materials, often featuring trendy designs and innovative features. The mid-range category is characterized by an array of products that offer both comfort and style, making it a popular choice for women who want versatile pieces for various occasions. Retailers in this segment often focus on providing seasonal collections that reflect current fashion trends while maintaining a reasonable price point. As a result, the mid-range segment plays a pivotal role in the overall growth of the maternity wear market.

Premium:

The premium segment of the maternity wear market targets consumers willing to invest in high-quality clothing that offers superior comfort and style. This segment features brands that prioritize premium materials, expert craftsmanship, and fashionable designs, appealing to discerning customers. Premium maternity wear often includes elaborate details such as intricate patterns, high-quality fabrics, and tailored fits, making it suitable for various occasions, including formal events. The increasing awareness of sustainable and ethical production practices has also led premium brands to adopt eco-friendly materials and transparent sourcing, attracting consumers who value these aspects. This segment is expected to continue growing as more women seek out distinctive and high-quality maternity clothing.

Luxury:

The luxury segment of the maternity wear market is characterized by high-end brands that offer exclusive and stylish options for expectant mothers. These products are often made from luxurious materials such as silk and cashmere, featuring unique designs and attention to detail. Luxury maternity wear is targeted at affluent consumers who are not only looking for functionality but also desirability in their clothing. The growing trend of women maintaining their personal style during pregnancy has led to an increase in demand for luxury maternity brands, which often blend classic elegance with contemporary designs. As disposable income rises among consumers, the luxury segment is likely to witness continued growth in the maternity wear market.

Designer:

The designer segment of the maternity wear market features high-fashion brands that offer exclusive collections specifically tailored for pregnant women. These products are often created by renowned designers and are known for their unique styles, innovative cuts, and high-quality craftsmanship. Designer maternity wear tends to be more expensive, catering to a niche audience willing to invest in premium, one-of-a-kind pieces. This segment attracts fashion-forward expectant mothers looking to make a statement while maintaining comfort during pregnancy. As the perception of maternity fashion evolves, the designer segment is expected to grow as more women seek personalized and stylish options that reflect their individuality.

By Material Type

Cotton:

Cotton is one of the most popular materials used in maternity wear, known for its softness, breathability, and comfort. Maternity clothes made from cotton are often lightweight and gentle against the skin, making them ideal for everyday wear during pregnancy. The natural fiber allows for good ventilation, which is essential for expectant mothers who may experience body temperature fluctuations. Moreover, cotton is easy to care for, allowing for machine washing and durability, which is a crucial factor for busy mothers. Cotton's versatility also permits it to be blended with other materials, enhancing the stretchability of maternity wear, further contributing to its widespread use in the market.

Spandex:

Spandex is commonly used in maternity wear due to its exceptional elasticity and ability to stretch, making it an ideal choice for accommodating a growing belly. This material provides the necessary support and comfort for active mothers while retaining its shape, which is essential for maintaining a flattering fit. Maternity wear incorporating spandex often includes leggings, tops, and dresses that move with the body, allowing for greater freedom of movement. Additionally, spandex blends well with other fabrics, enhancing the breathability and comfort of the clothing. As such, spandex remains a popular choice among brands aiming to provide functional and stylish maternity clothing.

Polyester:

Polyester is another widely used material in the maternity wear market due to its durability and resistance to wrinkles. Clothing made from polyester often retains its shape and color, making it a practical choice for mothers who require low-maintenance garments. Additionally, polyester is known for its moisture-wicking properties, which can help keep expectant mothers comfortable throughout the day. This material is frequently used in activewear and casual maternity clothing, aligning with the growing trend of athleisure. Furthermore, polyester can be blended with other fibers, enhancing the overall quality and comfort of maternity wear products.

Rayon:

Rayon is a semi-synthetic material that is highly regarded in the maternity wear market for its softness and fluid drape. This fabric mimics the feel of natural fibers like cotton and silk, providing a luxurious touch to maternity clothing. Rayon is often used in dresses and tops, as it allows for comfortable movement while maintaining a stylish appearance. The breathability of rayon makes it suitable for warmer climates, offering women comfort during pregnancy. However, care should be taken with rayon garments, as they may require special laundering to prevent damage. Overall, rayon remains a favored choice among brands looking to elevate their maternity collections.

Others:

Other materials used in maternity wear include blends of various fabrics and innovative textiles designed for enhanced comfort and functionality. For instance, some brands incorporate eco-friendly materials such as bamboo fabric, which is known for its softness and antibacterial properties. Additionally, moisture-wicking blends are becoming popular in active maternity wear, catering to the needs of mothers who lead active lifestyles. The use of innovative materials allows brands to create versatile collections that meet the diverse preferences of consumers. As sustainability becomes more prominent in the fashion industry, the exploration of alternative materials will likely play a significant role in shaping the future of the maternity wear market.

By Region

The North America region holds a substantial share of the global maternity wear market, estimated at around USD 6 billion in 2023, and is projected to grow at a CAGR of 5.8% through 2035. The region boasts a high rate of working women and a cultural shift towards fashionable maternity wear, contributing to the increased demand for stylish and functional clothing. The presence of major retail brands, as well as a robust e-commerce framework, supports the growth of this market segment. Furthermore, the rising awareness of maternal health and wellness has encouraged expectant mothers in this region to invest in quality maternity wear, enhancing the overall market landscape.

In Europe, the maternity wear market is also experiencing significant growth, driven by factors such as rising disposable income and changing societal norms regarding pregnancy and fashion. The European market is projected to reach approximately USD 4.5 billion by 2035, with a CAGR of 6.2%. Countries such as the UK, Germany, and France exhibit a strong demand for trendy and sustainable maternity clothing, as consumers become increasingly conscious of their purchasing choices. The region's diverse cultural influences also lead to a rich variety of styles and designs, catering to the unique preferences of expectant mothers across Europe. As the maternity wear market continues to evolve, the European segment is expected to play a crucial role in the global landscape.

Opportunities

The maternity wear market presents numerous opportunities for growth, particularly in the realm of sustainable fashion. As consumers become more environmentally conscious, there is a significant demand for maternity clothing made from eco-friendly materials and produced through ethical practices. Brands that prioritize sustainability can tap into this growing market segment, catering to expectant mothers who are mindful of their environmental footprint. Additionally, the rise of social media and influencer marketing offers brands new avenues for reaching their target audience. Engaging with consumers through social platforms and collaborations with influencers can enhance brand visibility and attract new customers, creating a dynamic marketing strategy that resonates with modern consumers.

Another notable opportunity lies in the expansion of e-commerce platforms and online retailing. With the convenience of shopping from home, many expectant mothers are turning to online retailers for their maternity wear needs. Brands that invest in a strong online presence, user-friendly websites, and efficient logistics can capitalize on this trend. Furthermore, the introduction of subscription services that provide curated maternity clothing can enhance customer retention and satisfaction. By leveraging technology and data analytics, brands can better understand consumer preferences, optimize their product offerings, and create personalized shopping experiences that drive sales and loyalty.

Threats

Despite the promising growth of the maternity wear market, several threats could impede its progress. One major concern is the intense competition within the fashion industry, with numerous brands vying for market share. The presence of established players and fast-fashion retailers poses a challenge for emerging brands attempting to differentiate themselves. In addition, the fluctuating economic conditions, including inflation and changing consumer spending habits, may affect demand for maternity clothing, particularly in the premium and luxury segments. Brands must remain agile and continuously innovate to adapt to these market dynamics while maintaining their unique selling propositions to retain customer loyalty.

Moreover, the maternity wear market faces challenges related to supply chain disruptions and sourcing. Global events such as pandemics or geopolitical tensions can affect production timelines and material availability, leading to potential delays and increased costs. Brands relying on overseas manufacturing may be particularly vulnerable to these disruptions, impacting their ability to meet consumer demand. To mitigate these threats, companies must diversify their supply chains, explore local production options, and implement risk management strategies to ensure continuity in operations.

Competitor Outlook

• Seraphine
• H&M
• Mama Mia
• A Pea in the Pod
• Pink Blush
• Isabella Oliver
• ASOS
• Gap
• Next
• Target
• Boob Design
• Nordstrom
• Motherhood Maternity
• Old Navy
• Boohoo

The competitive landscape of the maternity wear market is characterized by a mix of established and emerging brands, each vying for consumer attention in a rapidly evolving marketplace. Major players like Seraphine and A Pea in the Pod specialize in high-quality maternity clothing that balances style and comfort, often catering to a more upscale audience. Meanwhile, fast-fashion retailers such as H&M and Boohoo capitalize on the latest trends, providing affordable options for expectant mothers who want to keep their wardrobe fresh without breaking the bank. This diverse array of competitors fosters innovation within the sector, driving brands to continuously adapt to changing consumer preferences and market dynamics.

In addition to traditional retailers, online marketplaces such as ASOS and Amazon have emerged as significant players in the maternity wear market. These platforms offer vast selections from various brands, providing customers with the convenience of browsing and purchasing maternity clothing from home. The rise of e-commerce has enabled smaller brands to compete against larger entities, as they can leverage targeted marketing strategies and social media to reach their desired audience. As the landscape continues to shift towards digital sales channels, companies must prioritize their online presence and invest in marketing initiatives to capture consumer attention in an increasingly crowded space.

Key companies like Motherhood Maternity and Isabella Oliver are notable for their dedication to creating inclusive and fashionable maternity wear that caters to diverse body types. This focus on inclusivity has become an essential aspect of brand identity, as consumers increasingly seek products that reflect their values. Additionally, many brands are now embracing sustainable practices, using eco-friendly materials and ethical production methods, which resonate with a growing segment of environmentally conscious consumers. This trend presents opportunities for brands to differentiate themselves in the marketplace while contributing to a more sustainable fashion industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Gap
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 H&M
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 ASOS
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Next
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Boohoo
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Target
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Mama Mia
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Old Navy
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Nordstrom
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Seraphine
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Pink Blush
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Boob Design
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Isabella Oliver
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 A Pea in the Pod
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Motherhood Maternity
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Maternity Wear Sales Market, By Price Range
    • 6.1.1 Budget-Friendly
    • 6.1.2 Mid-Range
    • 6.1.3 Premium
    • 6.1.4 Luxury
    • 6.1.5 Designer
  • 6.2 Maternity Wear Sales Market, By Product Type
    • 6.2.1 Dresses
    • 6.2.2 Tops
    • 6.2.3 Bottoms
    • 6.2.4 Outerwear
    • 6.2.5 Lingerie
  • 6.3 Maternity Wear Sales Market, By Material Type
    • 6.3.1 Cotton
    • 6.3.2 Spandex
    • 6.3.3 Polyester
    • 6.3.4 Rayon
    • 6.3.5 Others
  • 6.4 Maternity Wear Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Stores
    • 6.4.3 Maternity Boutiques
    • 6.4.4 Department Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Maternity Wear Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Maternity Wear Sales market is categorized based on

By Product Type

• Dresses
• Tops
• Bottoms
• Outerwear
• Lingerie

By Distribution Channel

• Online Retailers
• Specialty Stores
• Maternity Boutiques
• Department Stores
• Others

By Price Range

• Budget-Friendly
• Mid-Range
• Premium
• Luxury
• Designer

By Material Type

• Cotton
• Spandex
• Polyester
• Rayon
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Seraphine
• H&M
• Mama Mia
• A Pea in the Pod
• Pink Blush
• Isabella Oliver
• ASOS
• Gap
• Next
• Target
• Boob Design
• Nordstrom
• Motherhood Maternity
• Old Navy
• Boohoo