Educational Toy Sales

Educational Toy Sales Market Outlook

The global educational toy sales market is projected to reach USD 25 billion by 2035, with a compound annual growth rate (CAGR) of 10.5% during the forecast period from 2025 to 2035. The key growth factors driving this market include the increasing emphasis on early childhood education, rising parental awareness about the importance of educational toys in cognitive and social development, and the growing trend of incorporating technology into play. Additionally, the rise in disposable income among parents and the ongoing demand for innovative and engaging products further bolster the market growth. The diversification of product offerings catering to various age groups and educational needs also plays a significant role in expanding the market landscape.

Growth Factor of the Market

The educational toy sales market is experiencing notable growth owing to several critical factors. One primary driver is the significant shift in parenting styles, with modern parents increasingly seeking toys that not only entertain but also educate their children. This heightened awareness of developmental benefits has led to a surge in demand for toys that promote STEM (Science, Technology, Engineering, and Mathematics) learning. Furthermore, the integration of technology into educational toys has attracted tech-savvy consumers, enhancing user engagement and learning experiences. The rise of e-commerce platforms has also made it easier for parents to access a wide variety of educational toys, thus expanding their options and increasing overall market penetration. Finally, educational institutions are increasingly incorporating educational toys into their curriculum, further solidifying their demand in various sectors.

Key Highlights of the Market

• The global educational toy sales market is expected to grow significantly, driven by rising interest in early childhood education.
• Technological innovations in educational toys have attracted a tech-savvy parent demographic.
• Online retail channels are becoming increasingly popular for purchasing educational toys, enhancing accessibility.
• Market segmentation by age group reveals targeted product development strategies aimed at different developmental stages.
• Globalization and cross-border e-commerce are contributing to a diversified market landscape with various international brands entering the space.

By Product Type

STEM Toys :

STEM toys are becoming a cornerstone of the educational toy sales market, gaining traction as a vital element for nurturing critical thinking and problem-solving skills in young minds. These toys typically encompass a range of activities in science, technology, engineering, and mathematics, encouraging children to explore and innovate. The increasing incorporation of coding, robotics, and engineering components into these toys reflects a growing trend toward preparing children for a tech-driven future. Furthermore, as educational institutions focus more on STEM curricula, parents are inclined to invest in these toys to complement their children’s learning experiences. The market for STEM toys is projected to see substantial growth, with manufacturers continually evolving the product offerings to keep pace with educational advancements and consumer preferences.

Language Learning Toys :

Language learning toys are specifically designed to foster language skills in children from an early age, making them a crucial part of the educational toy market. These toys may include interactive books, language games, and conversational devices that engage children in learning new words and phrases. The global emphasis on bilingual education has heightened demand for language-learning tools, as parents seek to provide their children with a competitive edge in an increasingly globalized world. Moreover, technology-enhanced language learning toys that incorporate audio and visual elements have shown to be especially effective in engaging young learners. As early childhood development specialists underscore the importance of language acquisition, the market for language learning toys is set to expand in the coming years.

Math & Science Toys :

Math and science toys are designed to help children grasp essential concepts in these subjects through engaging and hands-on activities. This category includes building blocks, puzzles, and kits that promote logic, spatial reasoning, and analytical skills. The increasing recognition of foundational math and science understanding as key predictors of future academic success has led to a significant rise in demand for these types of educational toys. Furthermore, with curricula in schools increasingly integrating project-based learning, parents are seeking toys that can reinforce and enhance their children’s classroom experiences. The innovative design of math and science toys continues to attract attention, leading to sustained growth in this segment of the educational toy market.

Arts & Crafts :

Arts and crafts toys promote creativity and self-expression among children, making them a vital segment within the broader educational toy market. These toys encourage imaginative play and enhance fine motor skills through activities such as painting, drawing, and crafting. The therapeutic benefits of creative play have gained recognition among educators and parents alike, leading to a growing interest in arts and crafts toys as essential tools for holistic development. Moreover, the trend of DIY (do-it-yourself) crafts and activities has spurred innovation in this category, with companies offering kits that combine traditional arts and crafts with modern technology. As more parents seek to foster creativity in their children, the arts and crafts segment is expected to witness continued growth.

Educational Games :

Educational games are becoming increasingly popular as a versatile educational tool that combines learning with play. These games typically encompass board games, card games, and digital games, providing opportunities for children to learn various subjects while enjoying the social interaction of gameplay. The rise of gamification in education has made these toys appealing to both parents and educators, as they can effectively reinforce skills in a fun and engaging way. Additionally, many educational games are designed to cater to various age groups, ensuring that children at different developmental stages can benefit from them. The growing awareness of the importance of play in learning is expected to drive further growth in the educational games segment.

By Application

Preschool Education :

Preschool education is one of the primary applications driving the educational toy sales market. Toys designed for preschoolers typically focus on foundational skills such as language development, social skills, and basic numeracy. Engaging and interactive toys that encourage group play and socialization are particularly sought after in this segment. With educational institutions increasingly recognizing the value of play-based learning, there has been a notable shift towards incorporating these toys within preschool curricula. As parents seek to give their children a strong start in their educational journey, the demand for toys that support preschool education is anticipated to remain robust and grow steadily.

Elementary Education :

In elementary education, educational toys serve as vital tools for reinforcing classroom learning while also providing a fun and engaging way for children to explore new concepts. These toys often include advanced STEM kits, puzzle games, and language learning tools that align with school curricula. As educators focus on making learning more interactive and hands-on, the popularity of educational toys in elementary schools has surged. Parents are also increasingly inclined to purchase these toys to supplement their children's learning at home, all of which contributes to a growing market. The emphasis on holistic education that caters to diverse learning styles further bolsters the demand for educational toys in the elementary education sector.

Special Needs Education :

Educational toys tailored for special needs education are designed to accommodate various learning disabilities and developmental challenges, making them a critical segment of the market. These toys often provide sensory stimulation, promote fine motor skills, and support social interaction, catering to the unique needs of children with autism, ADHD, and other conditions. The growing recognition of the importance of inclusive education has led to an increased focus on developing toys that not only engage children but also facilitate therapeutic play. As parents and educators seek effective solutions for children with special needs, this segment is poised for significant growth in the educational toy market.

Home Use :

Home use of educational toys has gained prominence as parents look for ways to incorporate learning into everyday play. Toys designed for home use often promote independent learning and creativity, allowing children to explore subjects at their own pace. The growing trend towards homeschooling and supplemental education has further fueled this demand, with parents investing in a variety of educational toys that can be used in a home setting. These toys not only serve as educational tools but also foster a sense of responsibility and discipline in children. As families prioritize educational enrichment outside of the classroom, the home use application is expected to drive growth in the educational toy sales market.

Others :

The 'Others' category in applications encompasses various niche markets where educational toys can play a significant role. This can include settings such as daycare centers, therapy sessions, and community programs focused on childhood development. The versatility of educational toys allows them to be adapted for different environments and purposes, from enhancing learning in a structured classroom to providing therapeutic benefits in informal settings. As awareness of the importance of early childhood development grows, investments in educational toys across diverse applications are likely to increase. This segment presents a unique opportunity for manufacturers to innovate and cater to specific needs within various communities, contributing to the overall market growth.

By Distribution Channel

Online Retail :

Online retail has revolutionized the way consumers purchase educational toys, providing convenience and extensive choices for parents seeking the best products for their children. E-commerce platforms enable easy access to a diverse array of educational toys from global and local brands, often at competitive prices. Additionally, the ability to read reviews and compare products has empowered consumers to make informed decisions. The increase in mobile commerce and the rise of social media marketing have further boosted online sales, particularly among tech-savvy parents. As more consumers embrace online shopping, the online retail channel is anticipated to continue its dominance in the educational toy market.

Specialty Stores :

Specialty stores play a vital role in the educational toy sales market by offering curated selections of high-quality, educational products. These stores often focus on providing unique, innovative, and age-appropriate toys that cater to specific educational needs. The knowledgeable staff in specialty stores can offer guidance and personalized recommendations to parents, enhancing the shopping experience. Moreover, many specialty stores host events and workshops that allow children to engage with the toys before purchasing, fostering a deeper connection to the products. As parents value expertise in their shopping decisions, specialty stores remain an important distribution channel within the educational toy market.

Department Stores :

Department stores continue to be a traditional distribution channel for educational toys, providing a broad selection of products across various categories. These stores typically feature well-known brands and offer seasonal promotions that attract consumers seeking educational toys for gifting purposes. The convenience of one-stop shopping makes department stores appealing to busy parents looking to purchase multiple items for their children. Additionally, department stores often maintain dedicated toy sections that highlight educational products, allowing consumers to easily navigate through their options. As the retail landscape evolves, department stores are adapting their strategies to enhance the consumer experience while maintaining their relevance in the educational toy market.

Toy Stores :

Toy stores are specialized spaces where consumers can find a wide variety of educational toys tailored to children of all ages. These stores often emphasize the importance of play in learning, showcasing products that promote creativity, critical thinking, and social skills. The interactive nature of toy stores allows children to engage with products, providing parents with a better understanding of their potential value. Many toy stores also organize workshops, events, and demonstrations to foster community engagement and attract customers. As the demand for educational toys continues to rise, toy stores remain pivotal in facilitating connections between children and valuable educational experiences.

Others :

The 'Others' category encompasses various alternative distribution channels, such as pop-up shops, direct sales, and community events that promote educational toys. These channels often provide unique opportunities for local brands and entrepreneurs to showcase their products and connect directly with consumers. Additionally, partnerships with educational institutions and non-profits can facilitate the distribution of educational toys to children in underserved areas, expanding market reach. As the landscape of retail evolves, these alternative channels are likely to gain traction, allowing for innovative ways to engage consumers and promote educational products. This diversity in distribution channels contributes to the overall growth and accessibility of the educational toy sales market.

By Age Group

0-3 Years :

The 0-3 years age group represents a critical stage for cognitive and sensory development, making educational toys tailored to this demographic invaluable. Toys for infants and toddlers often focus on sensory stimulation, motor skill development, and basic cognitive understanding. Items such as stacking toys, soft blocks, and interactive stuffed animals are designed to engage young children and encourage exploration. Furthermore, the increasing focus on early childhood education has prompted parents to invest significantly in toys that promote learning during these formative years. As parents prioritize quality and safety, the demand for educational toys catering specifically to the 0-3 years age group is expected to see substantial growth.

3-5 Years :

For the 3-5 years age group, educational toys are designed to support the development of more advanced skills including language acquisition, social interaction, and problem-solving. This age range marks a period of rapid learning, where children are eager to explore and understand the world around them. Toys such as basic puzzles, interactive books, and role-play kits become essential tools for learning. Parents are increasingly seeking educational toys that align with preschool curricula, allowing for continuity in learning between home and school. As a result, the market for educational toys targeting the 3-5 years demographic is expected to expand, reflecting the growing focus on enriching early childhood education.

5-8 Years :

In the 5-8 years age group, children begin to develop more complex thinking and learning patterns, necessitating educational toys that challenge their cognitive abilities. This segment often includes more intricate STEM kits, board games, and educational technology that engage children in deeper learning experiences. Parents and educators recognize the importance of fostering critical thinking during these years, leading to increased demand for products that encourage exploration and experimentation. The rise of digital learning tools and apps also complements traditional educational toys, providing a multi-faceted approach to learning. Consequently, the market for educational toys suited for the 5-8 years demographic is poised for significant growth, driven by innovation and evolving consumer preferences.

8-12 Years :

For the 8-12 years age group, educational toys increasingly focus on honing specialized skills and promoting independent learning. At this stage, children are capable of engaging with more advanced concepts in science, technology, and the arts. Educational toys such as robotics kits, science experiment kits, and advanced creative arts materials cater to this demographic's interests. Parents value these toys as tools that not only entertain but also prepare children for future academic challenges. The emphasis on personalized learning experiences and the integration of technology into play are key trends driving the market for educational toys in this age group. As a result, the demand for innovative and engaging products continues to rise, contributing to the overall growth of the educational toy sales market.

12+ Years :

The 12+ years age group represents a transitional stage toward adolescence, where educational toys evolve to accommodate more sophisticated learning needs. This segment often includes complex games, coding kits, and art supplies that enable teenagers to explore advanced concepts and develop critical life skills. The increasing emphasis on experiential learning and self-directed education has led to a growing interest in educational products that promote autonomy and creativity. As parents seek effective resources for their teens, the market for educational toys catering to this demographic is expected to expand. The blend of education and entertainment becomes essential at this stage, ensuring that products remain appealing while providing valuable learning experiences.

By Region

The North America region is currently leading the educational toy sales market, contributing approximately 35% of the total market share. The robust presence of leading manufacturers, coupled with an increasing emphasis on STEM education, has facilitated this growth. Furthermore, the rise in disposable income levels and the willingness of parents to invest in high-quality educational products are significant factors fueling the demand. With a projected CAGR of 9.5% during the forecast period, North America is expected to maintain its dominance as the market continues to expand. The focus on innovative and technological-enhanced educational toys also plays a pivotal role in sustaining this growth trajectory in the region.

Europe ranks as the second-largest market for educational toys, accounting for roughly 30% of global sales. This region demonstrates a deep-rooted commitment to early childhood education, driven by supportive government initiatives and educational reforms. Countries such as Germany, France, and the UK are at the forefront of adopting innovative educational tools, reflecting the increasing integration of educational toys within formal education settings. Additionally, the rise of e-commerce has allowed for greater accessibility to a variety of educational products, further driving market growth. With a CAGR of 8.8%, the European market is set to witness continued expansion as consumer preferences evolve and more brands enter the space.

Opportunities

The educational toy sales market presents numerous opportunities for growth, particularly as technological advancements continue to shape the landscape of children’s learning. One significant opportunity lies in the development of augmented reality (AR) and virtual reality (VR) educational toys that can provide immersive learning experiences. These technologies can engage children in ways that traditional toys cannot, offering interactive and hands-on learning that enhances retention and understanding. Manufacturers who embrace these innovations can attract a tech-savvy consumer base eager for cutting-edge products. Additionally, targeting underserved markets represents another opportunity for growth. As awareness of the importance of education rises globally, companies that can introduce educational toys tailored to specific cultural and regional needs are likely to find lucrative markets.

Furthermore, the focus on sustainability and eco-friendly products is becoming increasingly prominent in consumer purchasing decisions. The educational toy market has the opportunity to capitalize on this trend by designing and promoting sustainable toys made from recycled materials, as well as adopting environmentally friendly manufacturing processes. As parents become more environmentally conscious, the demand for sustainable educational toys is expected to rise, creating a niche for brands that prioritize eco-friendly practices. Additionally, collaborative initiatives with educational institutions can further broaden market reach, allowing manufacturers to align their products with curriculum requirements and enhance credibility. This collaboration can create mutually beneficial partnerships that support children's learning while driving sales growth.

Threats

Despite the promising growth trajectory of the educational toy sales market, several threats could hinder its progress. One significant threat is the intense competition within the market, with numerous brands vying for consumer attention and market share. This competition can lead to price wars, which may affect profit margins for manufacturers and result in a focus on cost-cutting measures rather than innovation. Furthermore, the rapid evolution of digital learning tools and educational apps poses a challenge to traditional educational toys. As more parents and educators embrace these digital alternatives, there is a risk that demand for physical educational toys may decline, prompting manufacturers to adapt quickly to changing consumer preferences.

Additionally, safety concerns regarding toys remain a critical threat to the market. Recalls due to safety violations or harmful materials can damage a brand’s reputation and consumer trust, leading to decreased sales. As regulatory requirements around toy safety become more stringent, manufacturers must ensure they comply with these standards or risk facing penalties. Lastly, external economic factors, such as recessions or fluctuations in disposable income levels, pose a potential threat to consumer spending on non-essential items like educational toys. As families tighten their budgets during economic downturns, the market may experience a slowdown in growth, requiring brands to be strategic in their marketing and product development efforts.

Competitor Outlook

• LEGO Group
• Mattel, Inc.
• Hasbro, Inc.
• VTech Electronics Ltd.
• Melissa & Doug
• Fisher-Price (a subsidiary of Mattel)
• Educational Insights
• Playmobil
• Hape International AG
• ThinkFun, Inc.
• Goliath Games
• Smart Toys and Games, Inc.
• Kano Computing
• Osmo
• K’NEX Brands, L.P.

The competitive landscape of the educational toy sales market is characterized by a diverse range of players, from established global brands to innovative startups. Leading companies such as LEGO Group and Mattel, Inc. leverage their extensive experience, brand loyalty, and vast distribution networks to maintain a substantial market presence. These companies continuously invest in research and development to introduce new and engaging educational products that resonate with modern consumers. The emphasis on STEM learning is evident in their product offerings, as they adapt to shifting educational trends and consumer preferences. Additionally, their marketing strategies often include collaborations with educational institutions and initiatives to promote the benefits of educational play, further solidifying their place in the market.

Another notable trend in the competitive landscape is the rise of niche brands and startups that focus on developing innovative educational toys tailored to specific learning needs. Companies like Kano Computing and Osmo are at the forefront, combining technology with traditional play to create interactive learning experiences. These brands often adopt agile business models and leverage social media marketing to target tech-savvy parents eager for modern educational tools. Their unique offerings cater to the growing demand for products that promote critical thinking, creativity, and problem-solving skills, which sets them apart from traditional toy manufacturers. As consumers increasingly prioritize educational value, these niche brands are gaining traction in the market.

Moreover, the educational toy sales market is also influenced by consumer trends towards sustainability and eco-friendliness. As parents become more conscious of the environmental impact of their purchases, brands that prioritize sustainability in their manufacturing processes and materials are gaining a competitive edge. Companies like Hape International AG are leading the way in producing eco-friendly toys that appeal to environmentally conscious consumers. This trend is prompting established brands to adopt sustainable practices as they strive to meet consumer expectations while maintaining profitability. The emphasis on eco-friendly products will likely reshape the competitive landscape, as brands that fail to adapt may struggle to retain market share.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Osmo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Playmobil
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 LEGO Group
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hasbro, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Mattel, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Goliath Games
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Kano Computing
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Melissa & Doug
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 ThinkFun, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Educational Insights
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Hape International AG
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 VTech Electronics Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Smart Toys and Games, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 K’NEX Brands, L.P.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Fisher-Price (a subsidiary of Mattel)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Educational Toy Sales Market, By Age Group
    • 6.1.1 0-3 Years
    • 6.1.2 3-5 Years
    • 6.1.3 5-8 Years
    • 6.1.4 8-12 Years
    • 6.1.5 12+ Years
  • 6.2 Educational Toy Sales Market, By Application
    • 6.2.1 Preschool Education
    • 6.2.2 Elementary Education
    • 6.2.3 Special Needs Education
    • 6.2.4 Home Use
    • 6.2.5 Others
  • 6.3 Educational Toy Sales Market, By Distribution Channel
    • 6.3.1 Online Retail
    • 6.3.2 Specialty Stores
    • 6.3.3 Department Stores
    • 6.3.4 Toy Stores
    • 6.3.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Educational Toy Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Educational Toy Sales market is categorized based on

By Application

• Preschool Education
• Elementary Education
• Special Needs Education
• Home Use
• Others

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Toy Stores
• Others

By Age Group

• 0-3 Years
• 3-5 Years
• 5-8 Years
• 8-12 Years
• 12+ Years

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• LEGO Group
• Mattel, Inc.
• Hasbro, Inc.
• VTech Electronics Ltd.
• Melissa & Doug
• Fisher-Price (a subsidiary of Mattel)
• Educational Insights
• Playmobil
• Hape International AG
• ThinkFun, Inc.
• Goliath Games
• Smart Toys and Games, Inc.
• Kano Computing
• Osmo
• K’NEX Brands, L.P.