Matcha Sales

Matcha Sales Market Outlook

The global matcha sales market is projected to reach approximately USD 4.4 billion by 2035, growing at a CAGR of around 9.3% during the forecast period from 2025 to 2035. This growth can be attributed to the increasing awareness of the health benefits linked to matcha, such as its high antioxidant content, metabolism-boosting properties, and energy-enhancing effects. The rising trend of health-conscious consumers opting for natural ingredients in their diets further propels the demand for matcha products. Moreover, the growing popularity of Japanese culture and lifestyle, particularly among millennials and Gen Z, has led to a surge in matcha's consumption not just as a beverage but also in various culinary applications. As businesses innovate with matcha-flavored snacks and beverages, the market is poised for substantial expansion.

Growth Factor of the Market

Key factors driving the matcha sales market include the increased consumer shift towards healthy and organic food options, which has paved the way for a diverse range of matcha products. The expansion of e-commerce platforms has also made it easier for consumers to access premium matcha products, particularly in regions where traditional retail is less prevalent. Furthermore, the rise of wellness trends has encouraged the incorporation of matcha into various food and beverage offerings, driving innovation in product development. The versatility of matcha is another significant factor; it is not only used in drinks but also in culinary applications and cosmetics, widening its market appeal. Additionally, the growing interest in functional foods, which provide health benefits beyond basic nutrition, is boosting matcha's popularity among health enthusiasts.

Key Highlights of the Market

• Projected market size of USD 4.4 billion by 2035.
• CAGR of 9.3% anticipated over the forecast period.
• Increasing consumer preference for organic and health-oriented products.
• Growth in e-commerce channels facilitating easier access to matcha products.
• Expansion of product offerings, including snacking options and cosmetics.

By Product Type

Powdered Matcha:

Powdered matcha is the most traditional form of matcha, obtained from finely ground green tea leaves. It has gained immense popularity due to its versatility and the unique flavor profile it offers. Consumers use powdered matcha in a variety of applications, from traditional tea ceremonies to modern culinary innovations, including smoothies, lattes, and baked goods. The increasing demand for powdered matcha is largely driven by health-conscious individuals who appreciate its potential health benefits, such as enhanced mental clarity and metabolic support. Additionally, the powdered form allows for easy blending in beverages and recipes, making it a favored choice among home cooks and professional chefs alike.

Matcha Tea Bags:

Matcha tea bags provide a convenient alternative to traditional powdered matcha, appealing to consumers seeking quick and easy ways to enjoy matcha. This product format has gained traction among busy individuals who may not have the time or expertise to prepare matcha from scratch. Matcha tea bags combine the premium quality of matcha with the convenience of brewing like regular tea, making it a popular choice for on-the-go consumption. The growing trend of ready-to-brew options in the tea market enhances the market presence of matcha tea bags, as they cater to the needs of consumers looking for convenience without compromising on quality.

Matcha Ready-to-Drink Beverages:

The market for matcha ready-to-drink beverages has been rapidly growing, driven by consumer demand for convenient and health-focused alternatives to sugary drinks. These beverages, which often combine matcha with other ingredients like almond milk or coconut water, appeal to health-conscious consumers looking for functional drinks. The rise of plant-based diets, along with the trend towards on-the-go consumption, supports the increasing popularity of matcha beverages. Brands are innovating by offering diverse flavor profiles and formulations, which widens the appeal of matcha beyond traditional tea drinkers, targeting a broader audience of health enthusiasts and casual drinkers alike.

Matcha Flavored Snacks:

Matcha-flavored snacks are becoming a popular choice among consumers looking for healthier snack options. These snacks, which can range from matcha-infused chocolates and bars to cookies and chips, combine the health benefits of matcha with the indulgence of snacking. The growing trend of healthy snacking, alongside the increasing awareness of matcha's health properties, has led to a surge in product offerings in this segment. Companies are innovating with flavors and packaging to attract health-conscious consumers, while also catering to the younger demographics who seek new and exciting snack experiences with added nutritional benefits.

Matcha Cosmetics:

The matcha cosmetics segment is gaining momentum as consumers increasingly look for natural ingredients in their beauty products. Matcha is prized for its potential antioxidant properties, making it a popular choice for skincare formulations aimed at combating aging and promoting healthy skin. Brands are incorporating matcha into a variety of products, including face masks, cleansers, and moisturizers, capitalizing on the trend of wellness and self-care. The appeal of dual-function products—offering both beauty and health benefits—resonates particularly with consumers who are conscious of the ingredients they apply to their skin, further driving the growth of this segment in the matcha sales market.

By Application

Food and Beverages:

The food and beverages application segment dominates the matcha sales market, accounting for a significant share due to the widespread incorporation of matcha in various culinary creations. From traditional Japanese ceremonies to modern café offerings, matcha is utilized in a range of products, including lattes, desserts, and savory dishes. The increasing trend towards health-conscious eating and the demand for organic ingredients have led to the integration of matcha into mainstream food products, as consumers seek nutritious options. This segment is further buoyed by the growing popularity of matcha among millennials and Gen Z, who are more inclined to experiment with unique flavors and ingredients in their food choices.

Health and Wellness:

The health and wellness application segment is experiencing robust growth, driven by the increasing awareness of the numerous health benefits associated with matcha. Known for its high levels of antioxidants, vitamins, and minerals, matcha is often marketed as a superfood that supports overall health and well-being. Health enthusiasts are incorporating matcha into their diets for its potential effects on metabolism, energy levels, and mental clarity. The segment's growth is further supported by the rising trend of functional foods that not only nourish but also enhance physical and mental performance, creating a strong market presence for matcha in health-related offerings.

Cosmetics and Personal Care:

The cosmetics and personal care segment for matcha is emerging as a significant player within the market, as consumers increasingly prioritize natural and organic ingredients in their beauty routines. Matcha's antioxidant properties are believed to benefit skin health, making it a sought-after ingredient in skincare formulations. Companies are developing a range of matcha-infused products, including serums, face masks, and moisturizers, to cater to the growing consumer demand for clean beauty products. This segment is particularly appealing to eco-conscious consumers looking for sustainable options, which contributes to the expansion of matcha in the cosmetics industry.

By Distribution Channel

Online Retail:

The online retail segment has emerged as a leading distribution channel for matcha products, fueled by the increasing trend of e-commerce shopping and consumer preference for convenience. Online platforms provide consumers with a vast selection of matcha products, allowing for easy comparison and access to premium brands that may not be available locally. The COVID-19 pandemic further accelerated the shift to online shopping, with more consumers exploring the benefits of purchasing food and beverages through e-commerce. Retailers are also leveraging advanced delivery services and promotional strategies to attract customers, creating a competitive advantage in the rapidly evolving e-commerce landscape.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a crucial role in the distribution of matcha products, providing consumers with easy access to a variety of matcha offerings in one location. This traditional retail channel allows for greater visibility of matcha products, enabling consumers to discover new brands and varieties while shopping for their groceries. The increasing popularity of matcha has led many supermarkets to expand their health food sections, accommodating the growing demand for organic and specialty items. Additionally, promotional events and in-store tastings often help raise awareness about matcha products, encouraging consumers to try them and incorporate them into their diets.

Specialty Stores:

Specialty stores are significant players in the matcha sales market, catering to niche consumers who seek high-quality, authentic matcha products. These stores often focus on premium, ceremonial-grade matcha and provide extensive product knowledge to customers, enhancing the overall shopping experience. The expertise offered by staff in specialty stores can help educate consumers about the health benefits and preparation methods of matcha, leading to higher customer satisfaction and loyalty. As interest in matcha continues to rise, specialty stores are expanding their offerings to include innovative blends and flavored matcha products, catering to a diverse range of consumer preferences.

Convenience Stores:

Convenience stores are becoming increasingly relevant in the distribution of matcha products, particularly in urban areas where consumers prioritize quick and easy access to their favorite snacks and beverages. The availability of grab-and-go matcha drinks and snacks in convenience stores caters to busy lifestyles, appealing to working professionals and students seeking healthy options. This segment's growth is supported by the trend of consumers seeking nutritional alternatives to traditional convenience foods, prompting retailers to stock matcha-infused options. The convenience of these stores, combined with an expanding selection of matcha products, enhances the overall market presence of matcha in everyday life.

Others:

This category encompasses various alternative distribution channels, including health food stores, cafes, and specialty online marketplaces dedicated to organic and health-focused products. These additional channels contribute to the overall accessibility of matcha products, allowing small brands to reach potential consumers beyond conventional retail outlets. As the matcha trend continues to grow, more businesses are exploring unique distribution strategies to attract health-conscious consumers, which may include direct-to-consumer sales models and partnerships with wellness-related enterprises. The diversification of distribution channels is crucial in expanding matcha's reach and enhancing its visibility in the ever-evolving marketplace.

By Ingredient Type

Ceremonial Grade Matcha:

Ceremonial grade matcha is considered the highest quality matcha available, typically used in traditional Japanese tea ceremonies. This premium product is characterized by its vibrant green color, fine texture, and delicate flavor profile. The growing appreciation for authentic Japanese culture and culinary practices has driven demand for ceremonial grade matcha, particularly among tea enthusiasts and health-conscious consumers. The market for this ingredient type is expanding as more people seek high-quality matcha for traditional preparation or for use in gourmet dishes. As consumers become more discerning about the quality of their food and beverages, ceremonial grade matcha solidifies its position in the premium segment of the market.

Culinary Grade Matcha:

Culinary grade matcha is designed for cooking and baking, offering a slightly bolder flavor compared to ceremonial grade matcha. This type is often used in recipes for matcha lattes, smoothies, baked goods, and even savory dishes. The culinary versatility of this matcha type has contributed to its rising popularity, as consumers experiment with incorporating matcha into everyday meals. The growth of the health food segment further supports culinary grade matcha's market presence, as consumers seek to enhance their diets with nutritious ingredients. Brands are also introducing ready-to-use products, making it easier for both home cooks and professional chefs to include matcha in their culinary creations.

Matcha Blends:

Matcha blends combine matcha with other complementary ingredients, such as spices, herbs, or additional superfoods, to create a unique flavor experience and health benefits. This segment is gaining traction as consumers become more adventurous with their flavor profiles and seek functional blends that support specific wellness goals. The market for matcha blends is particularly appealing to younger demographics who are intrigued by innovative products and are open to trying new combinations. Brands are responding to this trend by developing diverse matcha products that cater to varying tastes and dietary preferences, further driving growth in the matcha sales market.

By Region

The Asia Pacific region holds a commanding position in the matcha sales market, accounting for a substantial share due to the cultural significance of matcha in countries like Japan and China. The market in this region is expected to witness a healthy CAGR of approximately 10.5% from 2025 to 2035. The popularity of matcha beverages and culinary applications in Asian countries has led to a robust demand for both ceremonial and culinary grade matcha. Additionally, as matcha gains traction in Western markets, Asian producers are increasingly exporting high-quality matcha to meet the growing global demand.

North America is rapidly emerging as a significant market for matcha products, with a growing consumer base that values health and wellness. The demand for organic and natural ingredients has led to an increased interest in matcha, particularly among millennials who prioritize health-focused lifestyles. The North American matcha sales market is projected to grow at a CAGR of around 8.5%, fueled by the introduction of innovative matcha products in cafes, supermarkets, and online platforms. With the rise of health-conscious consumption patterns, matcha's reach in North America is expanding, and it is becoming a staple ingredient in various food and beverage offerings.

Opportunities

The matcha sales market is poised for numerous opportunities in the coming years, driven by evolving consumer preferences and an increasing focus on health and wellness. As consumers become more health-conscious, there is a growing demand for natural and organic products that offer functional benefits. This trend presents an opportunity for brands to innovate and expand their product lines with matcha-infused offerings that cater to various dietary preferences, including vegan, gluten-free, and keto-friendly options. Additionally, as matcha's popularity continues to rise, there is potential for the development of new applications beyond traditional food and beverages, such as in supplements and nutraceuticals, further broadening the market's scope.

Moreover, the expansion of e-commerce platforms presents a significant opportunity for matcha brands to reach a wider audience. By leveraging online retail channels, companies can effectively market their products to health-conscious consumers looking for convenience and variety. Collaborations with cafes, restaurants, and wellness-focused retailers can also enhance visibility and accessibility, promoting matcha as an integral part of modern culinary experiences. As awareness of matcha's health benefits continues to grow, brands have the chance to educate consumers about the diverse ways to incorporate matcha into their daily routines, contributing to sustained market growth.

Threats

Despite the promising growth of the matcha sales market, several threats could impact its trajectory. One primary concern is the increasing competition from other superfoods and health ingredients, which may divert consumer attention and spending. Brands offering alternatives with similar health benefits, such as spirulina, acai, or turmeric, are continually emerging in the marketplace. This intensifying competition could challenge matcha's market share, particularly if other ingredients are marketed effectively. Additionally, fluctuations in matcha production due to climate change or agricultural challenges may affect supply and pricing, creating potential barriers for brands reliant on a consistent supply chain.

A further threat arises from the potential for misrepresentation and quality inconsistency in the market. As demand for matcha grows, some manufacturers may prioritize cost over quality, leading to the proliferation of inferior products that do not meet consumer expectations. This scenario can damage brand reputations and consumer trust in matcha as a premium product. Rigorous quality control and transparent sourcing practices will be critical for brands to mitigate these risks and maintain their competitive edge. As the market continues to evolve, addressing these threats will be essential for sustaining long-term growth.

Competitor Outlook

• Encha
• Matcha Konomi
• Jade Leaf Matcha
• Ritual Matcha
• Matcha Maiden
• Pure Chimp
• DoMatcha
• Matcha Love
• Aiya Matcha
• The Matcha House
• Kinoko Organic
• Matcha Kawaii
• Teavana
• Matchaful
• The Tea Spot

The competitive landscape of the matcha sales market is marked by a diverse array of companies, ranging from established brands to emerging startups. Key players focus on differentiating their products through quality, sourcing practices, and innovative marketing strategies. Many brands emphasize the authenticity of their matcha, sourcing it directly from Japan or collaborating with local farms to ensure premium quality. This focus on quality is crucial in building consumer trust and loyalty, especially as the market expands and competition intensifies. Brands are also leveraging social media and influencer partnerships to connect with younger demographics, creating a strong online presence that resonates with health-conscious consumers.

Several companies, such as Jade Leaf Matcha and Encha, have established themselves as leaders in the industry by offering a variety of matcha products, including ceremonial and culinary grades, as well as ready-to-drink options. These brands capitalize on the growing popularity of matcha by continually innovating their product lines and expanding their distribution channels. Additionally, the rise of e-commerce has enabled many matcha companies to reach a global audience, making their products accessible to consumers seeking high-quality matcha beyond local markets. This shift in consumer behavior creates opportunities for both established brands and new entrants to carve out their niche in the expanding market.

In summary, the matcha sales market is characterized by a dynamic competitive landscape, with numerous players vying for consumer attention. As brands navigate the challenges and opportunities within the market, focusing on product quality, consumer education, and innovative marketing strategies will be vital for success. Companies that can effectively differentiate themselves while meeting the evolving needs of health-conscious consumers will likely thrive in this growing market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Encha
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Teavana
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 DoMatcha
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Matchaful
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pure Chimp
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Aiya Matcha
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Matcha Love
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 The Tea Spot
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Matcha Kawaii
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Matcha Konomi
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Matcha Maiden
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Ritual Matcha
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Kinoko Organic
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Jade Leaf Matcha
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 The Matcha House
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Matcha Sales Market, By Application
    • 6.1.1 Food and Beverages
    • 6.1.2 Health and Wellness
    • 6.1.3 Cosmetics and Personal Care
  • 6.2 Matcha Sales Market, By Product Type
    • 6.2.1 Powdered Matcha
    • 6.2.2 Matcha Tea Bags
    • 6.2.3 Matcha Ready-to-Drink Beverages
    • 6.2.4 Matcha Flavored Snacks
    • 6.2.5 Matcha Cosmetics
  • 6.3 Matcha Sales Market, By Ingredient Type
    • 6.3.1 Ceremonial Grade Matcha
    • 6.3.2 Culinary Grade Matcha
    • 6.3.3 Matcha Blends
  • 6.4 Matcha Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Matcha Sales Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Matcha Sales market is categorized based on

By Product Type

• Powdered Matcha
• Matcha Tea Bags
• Matcha Ready-to-Drink Beverages
• Matcha Flavored Snacks
• Matcha Cosmetics

By Application

• Food and Beverages
• Health and Wellness
• Cosmetics and Personal Care

By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Others

By Ingredient Type

• Ceremonial Grade Matcha
• Culinary Grade Matcha
• Matcha Blends

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Encha
• Matcha Konomi
• Jade Leaf Matcha
• Ritual Matcha
• Matcha Maiden
• Pure Chimp
• DoMatcha
• Matcha Love
• Aiya Matcha
• The Matcha House
• Kinoko Organic
• Matcha Kawaii
• Teavana
• Matchaful
• The Tea Spot