Low powered Electric Motorcycle and Scooter

Low Powered Electric Motorcycle and Scooter Market Outlook

The global low-powered electric motorcycle and scooter market is projected to reach approximately USD 28.5 billion by 2035, growing at a remarkable CAGR of 10.9% during the forecast period between 2025 and 2035. This growth is largely attributed to the increasing demand for sustainable transportation solutions, driven by rising environmental concerns and government initiatives promoting electric vehicles as a cleaner alternative to traditional fuel-powered vehicles. The rise in urbanization and the need for efficient last-mile connectivity are also significant factors contributing to this market's acceleration. Additionally, technological advancements leading to improved battery efficiency and decreased manufacturing costs have further fueled the market's growth. As consumers increasingly prefer eco-friendly alternatives, the low-powered electric motorcycle and scooter market is set to witness substantial expansion in the coming years.

Growth Factor of the Market

Several key growth factors are propelling the low-powered electric motorcycle and scooter market forward. Firstly, the increasing awareness of environmental sustainability among consumers is driving the shift from traditional internal combustion engine vehicles to electric alternatives. Governments are also playing a significant role by implementing stringent emission regulations and providing incentives for electric vehicle (EV) adoption, including subsidies and tax benefits. Moreover, urban congestion is becoming a pressing issue in various metropolitan areas, leading to a higher demand for compact and energy-efficient transportation options like electric scooters and motorcycles. The rapid advancement in battery technology is another crucial factor, ensuring longer ranges and shorter charging times, which enhances the overall consumer experience. Additionally, the growing trend of shared mobility services offers further opportunities for electric scooters and motorcycles, as ride-sharing companies increasingly integrate electric options into their fleets.

Key Highlights of the Market

• The market is expected to witness a CAGR of 10.9% from 2025 to 2035.
• Government initiatives promoting electric vehicle usage are a major growth driver.
• Technological advancements in battery efficiency are shaping product development.
• Urbanization and the need for efficient last-mile connectivity are influencing consumer preferences.
• Shared mobility services are increasingly adopting electric motorcycles and scooters.

By Product Type

Electric Motorcycle:

Electric motorcycles represent a significant segment of the low-powered electric motorcycle and scooter market. They are designed for consumers seeking an alternative to traditional motorcycles while providing comparable performance. With advancements in electric motor technology, these motorcycles offer improved torque and acceleration, appealing to a wide range of riders. The growing popularity of electric motorcycles is fueled by their ability to combine eco-friendliness with the thrill of riding. Additionally, many manufacturers are now introducing models with higher performance specifications, which further expands their appeal in the market. The appeal of electric motorcycles also lies in the reduced running costs and lower maintenance requirements when compared to conventional motorcycles, making them an attractive option for budget-conscious consumers.

Electric Scooter:

Electric scooters are becoming increasingly popular due to their convenience, ease of use, and compact design. They are favored by urban commuters looking for a reliable and efficient way to navigate through congested city streets. The lightweight build and portability make electric scooters ideal for short-distance travel. The rise of shared mobility services has significantly boosted the demand for electric scooters, as they are often the preferred mode of transport for last-mile connectivity. Furthermore, advancements in battery technology have improved the range and performance of electric scooters, making them a viable alternative for daily commutes. With a variety of models available, ranging from basic scooters for casual use to high-performance versions for enthusiasts, the electric scooter segment is poised for significant growth in the coming years.

By Application

Personal:

The personal application segment is one of the primary drivers of the low-powered electric motorcycle and scooter market. As consumers seek cost-effective and environmentally friendly modes of transportation, personal electric scooters and motorcycles offer a solution that aligns with these needs. The convenience of personal electric vehicles for short commutes or leisure rides is appealing, especially in urban areas facing traffic congestion. Furthermore, the rising trend of remote work has led to more individuals looking for flexible commuting options that minimize their carbon footprint. The affordability of electric scooters and motorcycles, combined with their low operating costs, makes them an attractive option for personal use across various demographics.

Commercial:

The commercial application segment is gaining traction as businesses recognize the benefits of incorporating electric motorcycles and scooters into their operations. Delivery services, logistics companies, and courier services are increasingly using electric two-wheelers to enhance their last-mile delivery capabilities. These vehicles are not only cost-effective but also offer a sustainable way to operate in urban environments where emissions regulations are becoming stricter. Moreover, companies are leveraging electric scooters for employee commuting programs to promote green transportation practices. As more businesses explore the potential of electric mobility solutions, the commercial segment is expected to witness robust growth, supported by a growing emphasis on corporate social responsibility and sustainability.

By Battery Type

Lead Acid:

Lead-acid batteries have long been a staple in the electric vehicle market due to their cost-effectiveness and reliability. They are commonly used in entry-level electric motorcycles and scooters, making them accessible to a broader range of consumers. While lead-acid batteries provide satisfactory performance for short distances, they have limitations regarding energy density and weight, which can impact overall vehicle efficiency. As the market shifts towards more advanced battery technologies, the application of lead-acid batteries may decline; however, their affordability keeps them relevant, particularly in emerging markets where cost remains a significant concern.

Lithium-ion:

Lithium-ion batteries are increasingly becoming the preferred choice for electric motorcycles and scooters due to their superior energy density, lighter weight, and longer lifespan compared to lead-acid batteries. These batteries enable manufacturers to produce vehicles with better performance, longer ranges, and faster charging capabilities. The declining cost of lithium-ion battery production has also contributed to their growing adoption in the market. Consumers are now more inclined to invest in electric vehicles equipped with lithium-ion batteries as they provide a better overall user experience. As technology continues to evolve, advancements in lithium-ion chemistry may further enhance battery performance, solidifying their dominant position in the low-powered electric motorcycle and scooter market.

Nickel-metal Hydride:

Nickel-metal hydride (NiMH) batteries are another option in the low-powered electric motorcycle and scooter market, offering a balance between performance and cost. While NiMH batteries have lower energy density compared to lithium-ion batteries, they are known for their robustness and safety. This technology has traditionally been used in hybrid electric vehicles and is gradually making its way into the two-wheeler market. Due to their environmental friendliness and recyclability, NiMH batteries appeal to eco-conscious consumers. However, as lithium-ion technology continues to improve, the market share of NiMH batteries may face challenges unless they can demonstrate unique advantages.

Others:

This category includes various emerging battery technologies that aim to provide alternative solutions for electric motorcycles and scooters. These may include solid-state batteries, which promise increased safety and energy density but are still in the experimental phase. Additionally, innovative technologies such as supercapacitors are being explored for their quick charge and discharge capabilities, which can enhance the performance of electric two-wheelers. As research and development continue to propel advancements in battery technology, the "Others" segment is poised for growth, potentially offering solutions that can address the limitations of current battery technologies.

By Sales Channel

Online:

The online sales channel has emerged as a significant distribution avenue for electric motorcycles and scooters, especially in light of the recent global shift towards e-commerce. This channel allows consumers to conveniently browse a wide range of products, compare prices, and make purchases from the comfort of their homes. Online platforms often provide detailed product specifications, user reviews, and promotional offers, enhancing the overall shopping experience. Furthermore, as manufacturers increasingly invest in their online presence and digital marketing strategies, the online sales channel is expected to witness substantial growth. This trend is particularly evident among younger consumers who are more inclined to make purchases online, thereby driving the demand for electric two-wheelers in the digital marketplace.

Offline:

The offline sales channel remains a vital part of the distribution network for electric motorcycles and scooters. Physical dealerships provide customers with the opportunity to see and test the vehicles before making a purchase, which can be a crucial factor for many buyers. The hands-on experience allows consumers to assess the comfort, handling, and overall performance of the vehicles, which is particularly important for higher-value purchases like electric motorcycles. Additionally, dealerships often provide valuable after-sales services, such as maintenance and warranty support, which can enhance customer satisfaction. As a result, while online sales are on the rise, the offline channel is expected to coexist and complement online sales, catering to a diverse range of consumer preferences.

By Region

The regional analysis of the low-powered electric motorcycle and scooter market reveals distinct trends and growth opportunities across various locations. North America is anticipated to dominate the market, driven by increasing consumer awareness regarding environmental sustainability and government incentives promoting electric vehicle adoption. The market in North America is projected to grow at a CAGR of 11.5% between 2025 and 2035, fueled by advancements in battery technology and infrastructure development for electric vehicles. The presence of prominent manufacturers and a robust distribution network further bolster market growth in this region. In Europe, the market is also witnessing substantial growth owing to stringent emission regulations and a strong push towards electric mobility solutions, contributing to the development of a comprehensive electric vehicle ecosystem.

In the Asia Pacific region, rapid urbanization and increasing traffic congestion are driving demand for low-powered electric motorcycles and scooters. Countries like China and India are at the forefront of this growth, with the Chinese market leading in terms of production and sales volume. The Asia Pacific market is expected to exhibit a steady growth rate, capturing a significant share of the global market due to the rising middle class and the growing popularity of electric vehicles among the younger population. In contrast, Latin America and the Middle East & Africa are in the nascent stages of adopting electric two-wheelers. However, with increasing investments in electric vehicle infrastructure and supportive government policies, these regions are anticipated to grow steadily in the coming years, albeit at a slower pace than North America and Europe.

Opportunities

The low-powered electric motorcycle and scooter market presents numerous opportunities for stakeholders looking to capitalize on the growing shift towards electric mobility. One significant opportunity lies in the expansion of shared mobility services. As urban areas grapple with traffic congestion and pollution, many cities are exploring electric scooter-sharing programs as a means to provide an eco-friendly alternative for short-distance travel. This trend is expected to grow as infrastructure for charging stations and support for electric vehicles is enhanced, allowing more consumers to access electric scooters and motorcycles conveniently. Additionally, manufacturers can focus on developing innovative business models, such as subscription services, which can cater to consumers who prefer flexible ownership options without the burden of long-term commitments.

Another promising opportunity in the low-powered electric motorcycle and scooter market is the potential for technological advancements in battery technology. With the ongoing research and development in solid-state batteries and energy-efficient solutions, manufacturers have the chance to offer products with extended range capabilities and faster charging times, thus addressing two significant concerns for electric vehicle users. By investing in these technologies, companies can enhance their competitive edge and meet the increasing consumer demand for more efficient and reliable electric two-wheelers. Furthermore, as awareness of the environmental impact of traditional vehicles increases, businesses can leverage this trend by promoting their electric products as sustainable and eco-friendly alternatives, thereby attracting a wider customer base.

Threats

Despite the promising growth prospects, the low-powered electric motorcycle and scooter market faces several threats that could impact its expansion. One of the primary threats comes from the competition posed by alternative transportation modes, such as public transit and ride-sharing services. These alternatives can offer cost-effective solutions for urban commuting, which may dissuade potential buyers from investing in electric two-wheelers. Additionally, fluctuating raw material prices can pose challenges to manufacturers, particularly for battery components that rely on rare metals. Such price volatility can lead to increased production costs, ultimately affecting the affordability and profitability of electric motorcycles and scooters.

Another significant threat to the market is the potential for regulatory challenges. While many governments are actively promoting electric vehicle use, changes in policies, subsidies, or incentives could affect consumer purchasing behavior. Additionally, safety concerns regarding electric two-wheelers, particularly in terms of battery safety and performance, may deter potential buyers. As regulations evolve and safety standards become more stringent, manufacturers must adapt to ensure compliance, which can lead to increased production costs. Hence, navigating the regulatory landscape while maintaining competitive pricing and ensuring product safety will be crucial for companies operating in the low-powered electric motorcycle and scooter market.

Competitor Outlook

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles, Inc.
• Suzuki Motor Corporation
• Vespa (Piaggio Group)
• NIU Technologies
• Segway-Ninebot
• Gogoro Inc.
• Super Soco
• BMW Motorrad
• Kymco
• Ather Energy
• Rad Power Bikes
• Electric Motion
• BMW Group

The competitive landscape of the low-powered electric motorcycle and scooter market is characterized by the presence of both established automotive giants and innovative startups. Major companies such as Honda, Yamaha, and Suzuki have recognized the growing demand for electric vehicles and are making significant investments to expand their electric two-wheeler offerings. These companies leverage their extensive experience in the automotive sector and established distribution networks to penetrate the electric motorcycle market effectively. Additionally, they are focusing on research and development to enhance their product offerings, ensuring they remain competitive in terms of technology, performance, and customer satisfaction.

In recent years, several startups have emerged, such as NIU Technologies and Ather Energy, offering innovative electric two-wheelers that cater to the growing urban commuter segment. These companies are often able to adapt quickly to market trends and consumer preferences, allowing them to carve out a niche for themselves in the competitive landscape. They focus on advanced features such as smart connectivity, battery-swapping technology, and user-friendly designs, which resonate well with younger consumers. As the market continues to grow, collaboration between established players and startups may become increasingly common, as sharing resources and expertise can lead to more innovative products and solutions that meet evolving customer demands.

Furthermore, as electric motorcycles and scooters gain traction globally, companies are looking to expand their reach in emerging markets. Manufacturers are developing region-specific models that cater to local preferences and regulations, creating an opportunity for growth in these markets. By focusing on affordability, performance, and infrastructure development, companies can tap into the rising demand for low-powered electric two-wheelers in areas with increasing urbanization and mobility challenges. The competitive landscape will likely continue to evolve as manufacturers adapt to market dynamics, invest in technological advancements, and respond to consumer preferences.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Kymco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 BMW Group
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Super Soco
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Gogoro Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Ather Energy
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 BMW Motorrad
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Segway-Ninebot
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Electric Motion
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Rad Power Bikes
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 NIU Technologies
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Honda Motor Co., Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Vespa (Piaggio Group)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Yamaha Motor Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Zero Motorcycles, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Suzuki Motor Corporation
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Low powered Electric Motorcycle and Scooter Market, By Application
    • 6.1.1 Personal
    • 6.1.2 Commercial
  • 6.2 Low powered Electric Motorcycle and Scooter Market, By Battery Type
    • 6.2.1 Lead Acid
    • 6.2.2 Lithium-ion
    • 6.2.3 Nickel-metal Hydride
    • 6.2.4 Others
  • 6.3 Low powered Electric Motorcycle and Scooter Market, By Product Type
    • 6.3.1 Electric Motorcycle
    • 6.3.2 Electric Scooter
  • 6.4 Low powered Electric Motorcycle and Scooter Market, By Sales Channel
    • 6.4.1 Online
    • 6.4.2 Offline

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Low powered Electric Motorcycle and Scooter Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Low powered Electric Motorcycle and Scooter market is categorized based on

By Product Type

• Electric Motorcycle
• Electric Scooter

By Application

• Personal
• Commercial

By Battery Type

• Lead Acid
• Lithium-ion
• Nickel-metal Hydride
• Others

By Sales Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles, Inc.
• Suzuki Motor Corporation
• Vespa (Piaggio Group)
• NIU Technologies
• Segway-Ninebot
• Gogoro Inc.
• Super Soco
• BMW Motorrad
• Kymco
• Ather Energy
• Rad Power Bikes
• Electric Motion
• BMW Group