Hummus

Hummus Market Outlook

The global hummus market is anticipated to reach approximately USD 4.56 billion by 2035, with a robust Compound Annual Growth Rate (CAGR) of 10.5% during the forecast period from 2025 to 2035. This growth is driven by an increasing awareness of healthy eating, with hummus being recognized as a nutritious and versatile food option. Additionally, the rising trend of plant-based diets and the growing popularity of Mediterranean cuisine among consumers are contributing factors to the market expansion. The convenience of ready-to-eat hummus products and their incorporation into various culinary applications further bolster market growth. As consumers increasingly seek out healthier snack options, the demand for hummus continues to rise, propelling the market forward.

Growth Factor of the Market

Several factors are fueling the growth of the hummus market. Firstly, the increasing health consciousness among consumers has led to a shift toward plant-based foods that are high in protein and low in fat. Hummus, primarily made from chickpeas, fits perfectly into this trend, offering a nutritious alternative to traditional snacks and dips. Secondly, the expansion of retail and online distribution channels has made hummus more accessible to consumers, further driving market demand. Thirdly, the advent of innovative flavors and product types, such as spicy or roasted red pepper hummus, appeals to a broader audience and encourages trial among consumers. Additionally, the growing number of eateries and cafes featuring hummus on their menus has significantly boosted its popularity in food service applications. Lastly, an increase in international travel and cultural exchange has introduced consumers to diverse culinary practices, thereby enhancing the appeal of hummus in various global markets.

Key Highlights of the Market

• The hummus market is projected to grow at a CAGR of 10.5% from 2025 to 2035.
• North America holds a significant share of the market, driven by rising health consciousness.
• Product innovation, particularly in flavors and organic options, is a key growth driver.
• Online retail channels are witnessing increased sales, providing a convenient option for consumers.
• The food service application is expanding, with more restaurants incorporating hummus into their menus.

By Product Type

Traditional Hummus:

Traditional hummus remains the cornerstone of the market, characterized by its classic blend of chickpeas, tahini, olive oil, lemon juice, and garlic. This variant appeals to a wide consumer base due to its authentic taste and rich texture. It is commonly used as a dip, spread, or accompaniment in various cuisines, making it a versatile choice in both home cooking and food service. The preference for traditional flavors has led to sustained demand, particularly among consumers seeking familiar taste profiles. Moreover, as consumers become more aware of the health benefits associated with traditional hummus, its popularity is expected to remain strong.

Organic Hummus:

The organic hummus segment has gained considerable traction, driven by an increasing preference for organic and clean-label products among health-conscious consumers. Organic hummus is produced using organic ingredients without synthetic pesticides or fertilizers, appealing to those who prioritize sustainability and ethical sourcing. This product type is often marketed as healthier and more natural, thus attracting a loyal customer base. As the organic food market continues to expand, the demand for organic hummus is projected to rise, with manufacturers innovating to enhance flavor profiles and incorporate unique ingredients, further boosting this segment.

Spicy Hummus:

Spicy hummus has emerged as a popular variant, catering to consumers seeking bold flavors and new taste experiences. This product type often includes ingredients like jalapeños, harissa, or chili powder, adding a kick to the traditional recipe. The growing trend of adventurous eating, particularly among millennials and Generation Z, drives the demand for spicy options. As consumers seek to enhance their snacking experience, spicy hummus is becoming a favored choice in both retail and food service settings. The versatility of spicy hummus also allows it to pair well with various dishes, increasing its appeal across diverse culinary applications.

Roasted Red Pepper Hummus:

Roasted red pepper hummus is another innovative product that has carved out a niche in the hummus market. The addition of roasted red peppers provides a unique flavor profile that appeals to consumers looking for something different from traditional variants. This type of hummus is often perceived as a gourmet option, making it popular among food enthusiasts and in upscale dining establishments. The sweet and smoky notes of roasted red pepper complement the earthiness of chickpeas, creating a delightful balance. As culinary experimentation becomes more prevalent among consumers, roasted red pepper hummus stands out as an exciting alternative.

Garlic Hummus:

Garlic hummus, infused with roasted or raw garlic, offers a rich, savory flavor that appeals to garlic lovers. Its unique taste enhances the overall flavor profile of typical hummus, making it a popular choice among consumers who enjoy bold culinary flavors. This variant not only provides a delicious addition to various dishes but also boasts potential health benefits associated with garlic, such as anti-inflammatory and antioxidant properties. The increasing appreciation for garlic's flavor and health benefits has contributed to the growth of this segment, particularly in regions with a strong culinary tradition of using garlic in food preparation.

By Application

Retail:

The retail application of hummus encompasses various sales channels, including supermarkets, convenience stores, and online platforms. Retail sales have been significantly influenced by the growing demand for convenient, ready-to-eat snacks among consumers. Hummus is often marketed as a healthy alternative to traditional dips, leading to an increase in its availability across various retail outlets. The rise of health-focused grocery stores and specialty food shops has also enhanced visibility for hummus products, contributing to their growing popularity. As consumer preferences shift toward healthier snack options, the retail segment of the hummus market is expected to continue its upward trajectory.

Food Service:

The food service application of hummus includes its use in restaurants, cafes, catering services, and other dining establishments. The increasing trend of Mediterranean cuisine and plant-based diets in the food industry has led to a substantial rise in the incorporation of hummus in menu offerings. Chefs and food service providers are increasingly recognizing hummus as a versatile ingredient that can enhance dishes, from appetizers to entrees. Furthermore, consumer demand for healthier meal options is prompting food service establishments to feature hummus as a dip or spread, further driving its adoption in this segment. The growth of the food service market for hummus is expected to correlate with broader dining trends that prioritize health-conscious and flavorful foods.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets dominate the distribution channel for hummus, primarily due to their extensive reach and access to a wide variety of consumers. These retail formats provide a one-stop shopping experience, allowing consumers to easily find hummus alongside other grocery items. The organized nature of supermarkets enables them to display hummus products prominently, attracting impulse buyers. Manufacturers often collaborate with these outlets for promotions and tastings, further boosting sales. As consumer shopping habits continue to evolve, the supermarket channel remains a critical component in driving hummus market growth.

Convenience Stores:

Convenience stores have also emerged as an important distribution channel for hummus, catering to consumers seeking quick and easy snack options. The demand for on-the-go snacks has increased, and hummus, often available in portable packaging, fits this need perfectly. These stores typically stock a variety of hummus flavors, appealing to diverse consumer preferences. The convenience factor, coupled with the rising health awareness among consumers, positions convenience stores as a vital outlet for hummus sales. As the trend of healthy snacking continues, convenience stores are expected to play an increasingly significant role in the hummus market.

Online Retail:

The online retail channel has witnessed significant growth, particularly in the wake of the COVID-19 pandemic, which accelerated the shift toward e-commerce. Consumers appreciate the convenience of purchasing hummus online, allowing them to explore a wider range of products and flavors without the constraints of physical store visits. Online platforms provide valuable information about nutritional content and ingredient sourcing, appealing to health-conscious buyers. Furthermore, subscription services for hummus products are becoming popular, providing a continuous supply of this staple to consumers' homes. As online shopping habits solidify, the online retail channel is poised for continued growth in the hummus market.

By Ingredient Type

Chickpeas:

Chickpeas are the primary ingredient in hummus and serve as the foundation for this beloved dip. Rich in protein, fiber, and essential nutrients, chickpeas provide numerous health benefits, making hummus a popular choice among health-conscious consumers. The increasing demand for plant-based protein sources contributes to the popularity of chickpeas, as they are an excellent alternative to animal-based proteins. Additionally, the versatility of chickpeas allows for various flavor profiles, further enhancing their appeal in hummus production. As consumers continue to prioritize nutritious foods, the chickpea segment is expected to maintain its dominant position in the hummus market.

Tahini:

Tahini, made from ground sesame seeds, is an essential ingredient in hummus that adds a rich, creamy texture and nutty flavor. As a source of healthy fats, vitamins, and minerals, tahini complements the nutritional profile of hummus, making it a sought-after component. The rising trend toward Mediterranean cuisine and the emphasis on traditional recipes have heightened awareness of tahini's importance in hummus production. Furthermore, as more consumers seek out plant-based and dairy-free options, tahini serves as a viable alternative to traditional dairy ingredients, enhancing its market potential. The tahini segment is thus poised for growth as the demand for authentic hummus products increases.

Olive Oil:

Olive oil is commonly used in hummus recipes to enhance flavor and provide a smooth texture. Its association with healthy fats and the Mediterranean diet has contributed to its popularity among consumers. The use of high-quality, extra virgin olive oil is often emphasized on product labels, appealing to health-conscious buyers who prioritize quality ingredients. As the demand for premium and gourmet food products surges, olive oil is becoming a key differentiator in the hummus market. Consumers are increasingly looking for hummus that features high-quality olive oil, driving the growth of this ingredient segment.

Lemon Juice:

Lemon juice is a crucial component of hummus, contributing to its tangy flavor profile. The acidity of lemon juice balances the richness of tahini and olive oil, enhancing the overall taste experience. Additionally, lemon juice is recognized for its health benefits, including its high vitamin C content and potential antioxidant properties. As consumers become more aware of the importance of flavor balance in their food, the inclusion of lemon juice in hummus recipes is likely to remain a standard practice. The lemon juice segment is expected to grow alongside the overall hummus market, driven by consumer preferences for fresh and vibrant flavors.

Garlic:

Garlic is an ingredient that adds depth and a robust flavor to hummus, making it a popular choice among garlic enthusiasts. Its inclusion not only enhances taste but also adds health benefits, as garlic is known for its anti-inflammatory and antimicrobial properties. The rising interest in bold flavors and health-promoting ingredients has led to an increased demand for garlic-infused hummus varieties. As more consumers appreciate the unique flavor garlic brings to hummus, the ingredient segment is likely to grow, with manufacturers exploring innovative ways to incorporate garlic into their hummus products.

By Region

The North American region holds a significant share of the hummus market, driven by increasing consumer awareness regarding healthy eating habits. The growing trend of snacking and the popularity of plant-based diets have led to increased consumption of hummus in both retail and food service applications. In 2025, the North American hummus market is expected to surpass USD 1.5 billion, showcasing a CAGR of 9.5% through 2035. The rise of innovative flavors and organic options in this region continues to attract a diverse consumer base, further propelling market growth.

Europe also plays a crucial role in the hummus market, characterized by a strong preference for Mediterranean cuisine and healthy eating practices. The European market is expected to reach approximately USD 1.3 billion by 2035, driven by the growing demand for organic and gourmet food products. Countries such as the United Kingdom, Germany, and France are leading the charge in hummus consumption, with numerous brands catering to different tastes and preferences. The increasing availability of hummus in supermarkets and specialty food stores contributes to its rising popularity across the continent. The Middle East & Africa region, being the birthplace of hummus, boasts a strong cultural affinity for this dish, further solidifying its position in the global market.

Opportunities

The hummus market is ripe with opportunities driven by evolving consumer preferences and increasing demand for healthier food options. One significant opportunity lies in product innovation, as manufacturers have the potential to introduce new flavors and ingredient combinations to attract adventurous eaters. This innovation can include the development of limited-edition seasonal flavors or collaborations with local chefs to create unique offerings. Additionally, as consumers continue to seek convenient and portable snack options, there is a growing opportunity for single-serve packaging of hummus products, catering to busy lifestyles and on-the-go consumption. This trend aligns with the increasing demand for ready-to-eat snacks, further propelling the hummus market's growth.

Moreover, the expansion of e-commerce channels presents a significant opportunity for hummus brands to reach a wider audience. With the increasing popularity of online shopping, manufacturers can explore partnerships with online retailers and develop direct-to-consumer sales platforms. This strategy not only enhances accessibility for consumers but also allows brands to engage with their customers more effectively through targeted marketing strategies. Additionally, the rising trend of health and wellness among consumers opens avenues for hummus products to be positioned as functional foods, supporting various health claims that resonate with health-conscious individuals. By capitalizing on these opportunities, companies can enhance their market presence and drive sustained growth in the hummus market.

Threats

Despite the promising growth trajectory, the hummus market faces several threats that could impact its development. One significant challenge is the intensifying competition from alternative dips and spreads that are emerging in the market. As consumers explore diverse flavor profiles and snack options, brands producing competing products may offer budget-friendly or trendy alternatives, potentially diverting sales away from traditional hummus. Additionally, fluctuations in the prices of key ingredients, such as chickpeas and tahini, pose a risk to profit margins. These fluctuations can be driven by factors such as climate change, supply chain disruptions, and geopolitical events, leading to challenges in maintaining consistent pricing for hummus products.

Another critical threat is the potential for negative publicity regarding the health aspects of processed foods. As consumers become more discerning about their dietary choices, any adverse information regarding processed hummus products could lead to decreased consumer trust and harm brand reputations. Furthermore, regulatory changes concerning labeling and health claims may require manufacturers to adapt quickly, affecting product formulations and marketing strategies. In light of these threats, companies operating in the hummus market must remain vigilant, employing adaptive strategies to mitigate risks and sustain their competitive edge.

Competitor Outlook

• Sabra Dipping Company
• Hummus & Pita Co.
• Stellar Foods
• Hope Foods
• Tribe Hummus
• Frieda's Specialty Produce
• Delighted By Hummus
• Athenos
• Hummusapiens
• Yalla Mediterranean
• Woodstock Foods
• Simply 7 Snacks
• Cedar's Foods
• Whole Foods Market
• Eat Well Embrace Life

The competitive landscape of the hummus market is characterized by a mix of established players and emerging brands, each striving to capture a share of the growing consumer interest in healthy snacks. Major companies like Sabra Dipping Company dominate the market, leveraging their wide distribution networks and extensive product lines. Sabra's strategic partnerships with grocery chains and food service outlets have bolstered its presence significantly, allowing it to cater to diverse consumer preferences. Additionally, innovation in flavors and packaging has enabled Sabra to maintain a competitive edge through ongoing engagement with health-conscious consumers. Other notable brands, such as Tribe Hummus and Delighted By Hummus, also contribute to the competitive landscape by offering unique flavor variations and organic options, appealing to niche markets within the hummus segment.

The presence of smaller, artisanal brands is another defining feature of the hummus market, with companies like Hummusapiens and Hope Foods capitalizing on the trend toward organic and gourmet products. These brands often prioritize high-quality ingredients and sustainability in their production processes, attracting consumers who prioritize ethical sourcing and clean eating. This growing segment of health-oriented brands fosters innovation and diversity within the market, as they experiment with various ingredients and flavors to stand out in a crowded space. The continuous evolution of consumer preferences fuels competition among both large and small players, driving the overall growth of the hummus market.

As the market continues to grow, established players are likely to invest in research and development to expand their product lines further and explore new ingredients that align with current consumer trends. For instance, companies may experiment with plant-based protein enhancements or functional ingredients that cater to specific dietary needs, such as gluten-free or high-protein formulations. Collaboration with health influencers and lifestyle brands could also enhance market visibility and consumer engagement. Overall, the hummus market is expected to experience dynamic competition characterized by innovation, premiumization, and a keen focus on meeting evolving consumer demands.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Athenos
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Hope Foods
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Hummusapiens
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Tribe Hummus
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Cedar's Foods
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Stellar Foods
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Simply 7 Snacks
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Woodstock Foods
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Hummus & Pita Co.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Whole Foods Market
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Delighted By Hummus
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Yalla Mediterranean
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Eat Well Embrace Life
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sabra Dipping Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Frieda's Specialty Produce
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Hummus Market, By Application
    • 6.1.1 Retail
    • 6.1.2 Food Service
  • 6.2 Hummus Market, By Product Type
    • 6.2.1 Traditional Hummus
    • 6.2.2 Organic Hummus
    • 6.2.3 Spicy Hummus
    • 6.2.4 Roasted Red Pepper Hummus
    • 6.2.5 Garlic Hummus
  • 6.3 Hummus Market, By Ingredient Type
    • 6.3.1 Chickpeas
    • 6.3.2 Tahini
    • 6.3.3 Olive Oil
    • 6.3.4 Lemon Juice
    • 6.3.5 Garlic
  • 6.4 Hummus Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Hummus Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Hummus market is categorized based on

By Product Type

• Traditional Hummus
• Organic Hummus
• Spicy Hummus
• Roasted Red Pepper Hummus
• Garlic Hummus

By Application

• Retail
• Food Service

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail

By Ingredient Type

• Chickpeas
• Tahini
• Olive Oil
• Lemon Juice
• Garlic

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Sabra Dipping Company
• Hummus & Pita Co.
• Stellar Foods
• Hope Foods
• Tribe Hummus
• Frieda's Specialty Produce
• Delighted By Hummus
• Athenos
• Hummusapiens
• Yalla Mediterranean
• Woodstock Foods
• Simply 7 Snacks
• Cedar's Foods
• Whole Foods Market
• Eat Well Embrace Life