Herbal Supplement

Herbal Supplement Market Outlook

The global herbal supplement market is projected to reach approximately USD 93 billion by 2033, growing at a robust CAGR of around 8.2% during the forecast period from 2025 to 2033. This expansion can be attributed to the increasing consumer awareness of health and wellness, coupled with a growing preference for natural and organic products. Furthermore, the rising incidences of chronic diseases and the aging population have fueled the demand for natural alternatives to pharmaceuticals. The trend toward preventive healthcare, where individuals are seeking proactive measures to enhance their well-being, is also driving the growth of the herbal supplement market. Additionally, advancements in technology and research are leading to the development of innovative herbal products, further broadening the consumer base. As a result, the herbal supplement market is expected to witness significant growth in the coming years.

Growth Factor of the Market

The herbal supplement market is experiencing robust growth fueled by several key factors. The increasing consumer shift toward natural and organic products is one of the primary drivers, as individuals become more cautious about the side effects associated with synthetic medications. Additionally, the rise in health-consciousness among consumers, particularly following the COVID-19 pandemic, has led to an uptick in the demand for herbal supplements to boost immunity and overall health. Moreover, the growing acceptance of herbal products across various demographics, including millennials and the elderly, is creating a more expansive market. The advancements in technology and research in the field of herbal medicine are enabling the creation of more effective and targeted herbal solutions. Finally, strategic marketing initiatives by major companies are raising awareness and availability, further propelling market growth.

Key Highlights of the Market

• Significant growth in the demand for natural health products.
• Innovative product developments and advancements in herbal research.
• Increasing penetration of e-commerce in the distribution of herbal supplements.
• Rising health consciousness and preventive healthcare movement.
• Expanding application areas including pharmaceuticals and personal care.

By Product Type

Botanicals:

The botanicals segment of the herbal supplement market encompasses a wide array of plant-derived substances, which are recognized for their therapeutic properties. Botanicals, such as herbal teas, powders, and extracts, are gaining traction due to their perceived health benefits and minimal side effects. Consumers are increasingly turning to botanicals for pain relief, digestive health, and stress management, leading to a surge in demand. The versatility of botanicals allows them to be easily incorporated into various forms of supplements, making them a favorable choice among health-conscious individuals. Furthermore, as research continues to unveil the health benefits of specific botanicals, product offerings are expected to expand, capturing a broader consumer base and driving growth in this segment.

Ginseng:

Ginseng is one of the most widely recognized herbal supplements, valued for its adaptogenic properties and ability to enhance physical and mental performance. The increasing popularity of ginseng can be attributed to its potential benefits in improving energy levels, cognitive function, and immune response. As consumers look for natural ways to combat fatigue and improve overall wellness, ginseng supplements are experiencing heightened demand. This segment is primarily driven by the growing inclination towards traditional herbal remedies alongside modern wellness practices. Researchers continue to explore ginseng's efficacy in various health applications, thus potentially expanding the market for ginseng-based products in the years to come.

Ginkgo Biloba:

Ginkgo Biloba has long been associated with cognitive health and is increasingly sought after for its purported benefits in enhancing memory and concentration. The supplement's ability to improve blood circulation and its antioxidant properties are appealing to an aging population who are keen on maintaining cognitive function. The global rise in awareness about mental health and brain wellness is propelling the demand for Ginkgo Biloba supplements, especially among older adults. As scientific studies continue to support its positive effects, Ginkgo Biloba is likely to solidify its position as a crucial player in the herbal supplement market.

Turmeric:

Turmeric, particularly its active component curcumin, has gained prominence in the herbal supplement market for its potent anti-inflammatory and antioxidant properties. The growing interest in turmeric as a natural remedy for chronic ailments such as arthritis, heart disease, and digestive issues has significantly boosted its market share. This segment is benefitting from increasing consumer awareness regarding the importance of turmeric in promoting overall health and wellness. Moreover, turmeric supplements are becoming a staple in dietary regimens, especially among health-conscious individuals. The versatility of turmeric allows it to be marketed in various forms, including capsules, powders, and drinks, contributing to its surging popularity.

Echinacea:

Echinacea is predominantly recognized for its immune-boosting properties and is often utilized to prevent and treat colds and respiratory infections. The market for Echinacea supplements has seen considerable growth due to the rising demand for natural solutions to enhance immune function. Particularly during the flu season or amidst global health crises, Echinacea has become a go-to herbal remedy for many consumers. The segment benefits from positive consumer perceptions and a growing body of research supporting its efficacy. As more individuals seek to enhance their immunity using natural products, Echinacea is likely to maintain its relevance in the herbal supplement market.

By Application

Dietary Supplements:

The dietary supplements segment represents a significant portion of the herbal supplement market, which includes products aimed at enhancing nutritional intake and overall health. Consumers are increasingly incorporating dietary supplements into their daily routines to bridge the gaps in their nutrition. This segment is driven by the growing awareness regarding the importance of vitamins, minerals, and herbal extracts for maintaining health and preventing diseases. With the rise of personalized nutrition and the focus on wellness, dietary supplements are becoming essential for many, leading to continued growth in this segment. Additionally, the increasing availability of diverse formulations and delivery methods is further appealing to consumers.

Functional Food:

Functional foods, which are foods enhanced with health benefits beyond basic nutrition, are an emerging application area for herbal supplements. This segment is benefiting from the growing trend of health-conscious eating and consumers looking to enhance their diets with natural ingredients. Herbal supplements are being integrated into various food products, including snacks, beverages, and meal replacements, making it easier for consumers to incorporate healthful ingredients into their daily diets. As awareness of the health benefits of these functional foods increases, this segment is poised for growth, with innovations in product development driving further interest.

Pharmaceuticals:

The pharmaceuticals application of herbal supplements is gaining traction, as there is a growing acknowledgment of the therapeutic potential of natural products. Herbal supplements are increasingly being incorporated into traditional pharmaceutical formulations, particularly in the realms of pain management and chronic condition treatments. The shift towards holistic treatment approaches has made herbal supplements an attractive option for both healthcare providers and patients. Regulatory bodies are beginning to recognize the importance of herbal products, paving the way for more scientific validation and integration into pharmaceutical applications. This segment is expected to expand significantly as research continues to highlight the benefits of herbal ingredients.

Personal Care:

The personal care application of herbal supplements is rapidly expanding, as consumers seek natural ingredients for skincare and cosmetic products. The increasing awareness of the harmful effects of synthetic chemicals is driving demand for herbal-based personal care products, which are often perceived as safer and more effective. Ingredients like aloe vera, green tea, and turmeric are being utilized in various formulations, from moisturizers to anti-aging products. As consumers become more ingredient-savvy, the demand for herbal supplements in personal care continues to grow, providing ample opportunities for brands to innovate and cater to this segment.

Others:

Other applications of herbal supplements encompass a variety of niche markets, including animal health and sports nutrition. These segments are gaining traction as consumers explore the benefits of herbal products beyond traditional use. In animal health, herbal supplements are being used to support overall wellbeing and address specific health concerns in pets. Similarly, in sports nutrition, herbal supplements are being integrated into pre-and post-workout formulations to enhance performance and recovery. The diversification of applications is presenting new opportunities for growth in the herbal supplement market, as consumers seek holistic solutions for various health aspects.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel in the herbal supplement market, driven by the convenience of shopping and the increasing penetration of e-commerce. Consumers are increasingly turning to online platforms for their herbal supplement needs due to the ease of access to a wide variety of products and the ability to compare prices and reviews. The rise in digital marketing and targeted advertising has also played a crucial role in attracting health-conscious consumers to online shopping. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, with many individuals preferring to avoid crowded retail spaces. As e-commerce continues to evolve, online stores are expected to represent a significant share of the market.

Health Stores:

Health stores have long been a traditional distribution channel for herbal supplements, providing a dedicated space for consumers to explore natural products. These specialized retailers often offer a curated selection of high-quality herbal supplements, which appeals to discerning customers seeking expert advice and guidance. The knowledgeable staff in health stores can assist consumers in making informed choices, further enhancing the shopping experience. As the demand for herbal supplements grows, health stores are adapting to include more diverse product offerings and cater to the evolving needs of consumers. This segment is likely to maintain its relevance as a trusted resource for herbal products.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are increasingly incorporating herbal supplements into their product lines, responding to the growing consumer demand for health-oriented options. These retail outlets provide a convenient one-stop shopping experience, allowing consumers to purchase herbal supplements alongside their regular grocery items. The visibility and accessibility offered by supermarkets make it easier for consumers to explore and purchase herbal products. As health-consciousness continues to rise, supermarkets are likely to expand their offerings of herbal supplements, introducing private label brands and innovative product selections to accommodate diverse customer preferences.

Drug Stores:

Drug stores play a significant role in the distribution of herbal supplements, particularly those that are marketed for specific health conditions. Consumers often turn to drug stores for advice on over-the-counter herbal remedies, making it a trusted channel for purchasing these products. The integration of herbal supplements into pharmacies reflects a growing acceptance of natural alternatives alongside traditional medications. As the demand for herbal supplements continues to rise, drug stores are likely to expand their selections and provide consumers with a broader range of options, catering to the evolving preferences of health-conscious individuals.

Others:

This category includes various alternative distribution channels such as wholesalers, specialty shops, and direct sales. While these channels account for a smaller share of the market, they offer unique opportunities for growth. Specialty shops often provide curated selections of premium herbal supplements, appealing to niche markets. Direct sales allow companies to build personal relationships with consumers, enhancing brand loyalty. As the herbal supplement market continues to expand, these alternative distribution channels are likely to become increasingly relevant, allowing brands to connect with diverse consumer segments.

By Ingredient Type

Ashwagandha:

Ashwagandha, often referred to as Indian ginseng, is gaining popularity in the herbal supplement market for its adaptogenic properties, helping the body manage stress and anxiety. It is known to promote overall wellness and vitality, making it a favored choice among consumers seeking natural remedies for stress relief and improved mental clarity. The increasing focus on mental health and well-being has driven significant interest in ashwagandha, leading to its incorporation into various dietary supplements and functional foods. As research continues to validate its health benefits, ashwagandha is expected to see sustained growth within the herbal supplement market.

Garlic:

Garlic is renowned for its cardiovascular benefits, including its ability to lower cholesterol and blood pressure. This ingredient is increasingly featured in herbal supplements aimed at promoting heart health and overall wellness. The rising awareness of the importance of cardiovascular health among consumers is driving the demand for garlic-based supplements. Additionally, garlic's antimicrobial properties further enhance its appeal, as consumers seek natural solutions to boost their immune systems. As the focus on preventive healthcare expands, garlic is likely to secure its place as a key ingredient in the herbal supplement market.

Green Tea:

Green tea is widely recognized for its antioxidant properties and is a popular ingredient in herbal supplements aimed at weight management and overall health. The rising trend of health-conscious living has fueled demand for green tea supplements, which are often marketed for their metabolic benefits and potential in promoting heart health. Additionally, the versatility of green tea allows it to be incorporated into a variety of products, including beverages and capsules, appealing to a broad consumer base. As research continues to highlight the health benefits of green tea, its market presence is expected to grow.

Aloe Vera:

Aloe vera is increasingly being recognized for its therapeutic properties, particularly in skincare and digestive health. This ingredient is gaining traction in the herbal supplement market due to its hydrating and soothing effects, making it a popular choice for consumers seeking natural solutions for skin-related issues. Furthermore, aloe vera's role in supporting digestive health is drawing the attention of health-conscious consumers. The versatility of aloe vera allows it to be utilized in various forms, including gels, juices, and capsules, contributing to its escalating popularity in the herbal supplement market.

Black Cohosh:

Black cohosh is often used for its potential benefits in addressing menopause-related symptoms, including hot flashes and mood swings. This herbal ingredient has carved a niche in the herbal supplement market, particularly among women seeking natural alternatives for hormonal balance. The growing awareness of women's health issues is driving the demand for black cohosh supplements, leading to increased product offerings targeting this demographic. As research continues to explore the efficacy of black cohosh, its relevance in the herbal supplement market is likely to persist.

By Region

The North American herbal supplement market is robust, with the U.S. being a significant contributor due to a high prevalence of dietary supplement usage and health-conscious consumers. The market is projected to grow at a CAGR of around 7.5% over the forecast period, driven by increasing awareness of preventive healthcare and the integration of herbal products into wellness routines. The regulatory environment in the U.S. also supports the growth of herbal supplements, as consumers are placing greater trust in products that are scientifically validated and regulated. The presence of major herbal supplement manufacturers further bolsters the North American market, providing consumers with a wide range of product options.

In Europe, the herbal supplement market is anticipated to experience significant growth, driven by rising consumer interest in natural alternatives to conventional medicines. The market is characterized by a diverse range of product offerings and stringent regulatory standards, ensuring consumer safety and product efficacy. The increasing popularity of herbal supplements for health maintenance and symptom management, particularly among the aging population, is expected to fuel demand. The market is likely to witness a CAGR of approximately 6.8% as consumers continue to prioritize holistic health solutions. As research into herbal products progresses, the European market is poised for further expansion.

Opportunities

The herbal supplement market is rich with opportunities, particularly as consumer preferences shift towards natural and organic products. One of the most significant opportunities lies in innovation and product development. Companies that invest in research and development to create unique formulations, targeted blends, and innovative delivery methods can capture a larger share of the market. For instance, the growing trend of personalized nutrition offers a chance to develop supplements tailored to individual health needs, enhancing consumer engagement and satisfaction. Additionally, collaborations with healthcare professionals and influencers can further elevate brand visibility and credibility, driving consumer trust and sales.

Another promising opportunity stems from the expansion into emerging markets. Regions such as Asia Pacific and Latin America present untapped potential for herbal supplement growth, driven by increasing disposable incomes, urbanization, and a rising inclination towards preventive healthcare. Companies that establish a strong presence in these regions by adapting their products to local preferences and cultural practices can reap significant benefits. The integration of digital marketing strategies and e-commerce platforms will enhance reach and accessibility, appealing to a broader audience. As global awareness of the benefits of herbal supplements rises, the market is well-positioned to capitalize on these lucrative opportunities.

Threats

Despite the promising growth trajectory of the herbal supplement market, several threats could impact its progress. One major concern is the increasing prevalence of counterfeit products and misleading marketing claims. As the market grows, so does the risk of unregulated and substandard products entering the marketplace, which can undermine consumer trust and tarnish the reputation of legitimate brands. Regulatory bodies are stepping up efforts to enforce quality standards; however, the presence of these counterfeit products remains a significant challenge. Additionally, stringent regulations and compliance requirements may pose challenges for smaller companies trying to enter the market, potentially limiting competition and innovation.

Another notable threat is the ongoing competition from synthetic pharmaceuticals and alternative therapies. While herbal supplements are gaining popularity, many consumers still prefer conventional medications for their perceived efficacy and rapid results. This preference can create challenges for herbal supplement companies trying to persuade consumers to switch to natural alternatives. Furthermore, changing consumer trends and preferences can also pose a challenge, as market dynamics are constantly evolving. Companies must remain agile and responsive to these changes to maintain relevance and competitiveness in the herbal supplement market.

Competitor Outlook

• Herbalife Nutrition Ltd.
• Amway Corporation
• Nature's Way Products, LLC
• Gaia Herbs, LLC
• NutraBlast, LLC
• NOW Foods
• Solgar Inc.
• Garden of Life, LLC
• Pure Encapsulations
• Swanson Health Products
• Herb Pharm, LLC
• Oregon's Wild Harvest
• Vitacost.com, Inc.
• Fujifilm Diosynth Biotechnologies
• Schwabe Pharma, LLC
• Blackmores Limited

The competitive landscape of the herbal supplement market is dynamic and characterized by a mix of established brands and emerging players. Major companies are leveraging strategic marketing initiatives, innovative product offerings, and research collaborations to enhance their market presence. The rise of e-commerce is also reshaping the competitive landscape, allowing both large corporations and smaller companies to reach consumers directly and efficiently. As consumer preferences shift toward personalized and convenient health solutions, brands that can offer unique, high-quality products while emphasizing transparency and sustainability will stand out in this crowded marketplace.

Among the key players, Herbalife Nutrition Ltd. is a notable contender, well-known for its extensive range of nutritional products, including herbal supplements. The company invests heavily in research and development to innovate and improve its product offerings, ensuring they meet the evolving needs of consumers. Similarly, Amway Corporation has leveraged its strong global distribution network and extensive product range to capture a significant share of the market, focusing on both nutritional and personal care segments. Another prominent player, Gaia Herbs, emphasizes sustainability and transparency, ensuring that its herbal products are sourced responsibly and backed by scientific research.

Additionally, companies like NOW Foods and Solgar Inc. have built strong reputations based on quality and efficacy. NOW Foods has a wide selection of herbal supplements, catering to diverse health needs, while Solgar Inc. focuses on premium products made with high-quality ingredients. As the market continues to grow, these key players, alongside emerging brands, will contribute to shaping the future of the herbal supplement industry through innovation, quality, and consumer engagement strategies.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 NOW Foods
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Solgar Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Gaia Herbs, LLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Herb Pharm, LLC
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 NutraBlast, LLC
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Amway Corporation
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Blackmores Limited
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Vitacost.com, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Garden of Life, LLC
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Pure Encapsulations
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Schwabe Pharma, LLC
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Oregon's Wild Harvest
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Swanson Health Products
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Herbalife Nutrition Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Nature's Way Products, LLC
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Fujifilm Diosynth Biotechnologies
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Herbal Supplement Market, By Application
    • 6.1.1 Dietary Supplements
    • 6.1.2 Functional Food
    • 6.1.3 Pharmaceuticals
    • 6.1.4 Personal Care
    • 6.1.5 Others
  • 6.2 Herbal Supplement Market, By Product Type
    • 6.2.1 Botanicals
    • 6.2.2 Ginseng
    • 6.2.3 Ginkgo Biloba
    • 6.2.4 Turmeric
    • 6.2.5 Echinacea
  • 6.3 Herbal Supplement Market, By Ingredient Type
    • 6.3.1 Ashwagandha
    • 6.3.2 Garlic
    • 6.3.3 Green Tea
    • 6.3.4 Aloe Vera
    • 6.3.5 Black Cohosh
  • 6.4 Herbal Supplement Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Health Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Drug Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Herbal Supplement Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Herbal Supplement market is categorized based on

By Product Type

• Botanicals
• Ginseng
• Ginkgo Biloba
• Turmeric
• Echinacea

By Application

• Dietary Supplements
• Functional Food
• Pharmaceuticals
• Personal Care
• Others

By Distribution Channel

• Online Stores
• Health Stores
• Supermarkets/Hypermarkets
• Drug Stores
• Others

By Ingredient Type

• Ashwagandha
• Garlic
• Green Tea
• Aloe Vera
• Black Cohosh

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Herbalife Nutrition Ltd.
• Amway Corporation
• Nature's Way Products, LLC
• Gaia Herbs, LLC
• NutraBlast, LLC
• NOW Foods
• Solgar Inc.
• Garden of Life, LLC
• Pure Encapsulations
• Swanson Health Products
• Herb Pharm, LLC
• Oregon's Wild Harvest
• Vitacost.com, Inc.
• Fujifilm Diosynth Biotechnologies
• Schwabe Pharma, LLC
• Blackmores Limited