Dietary Supplement Cultures

Dietary Supplement Cultures Market Outlook

The global Dietary Supplement Cultures Market is projected to reach approximately USD 15 billion by 2035, growing at a compound annual growth rate (CAGR) of 7.5% from 2025 to 2035. This growth is driven by the rising awareness of health and wellness among consumers, the increasing prevalence of lifestyle-related diseases, and the growing adoption of preventive healthcare measures. Additionally, the burgeoning e-commerce sector and the demand for organic and natural products are further propelling market growth. The COVID-19 pandemic has significantly heightened consumer interest in dietary supplements, particularly those that bolster immunity and overall health, thereby leading to increased spending on these products. Furthermore, innovations in product formulations and the rising number of health-conscious individuals across the globe contribute to the expanding market landscape.

Growth Factor of the Market

The growth of the Dietary Supplement Cultures Market can be attributed to several key factors. Firstly, the increasing awareness of preventive healthcare has led consumers to actively seek out products that can enhance their health and well-being. Secondly, the rise in the aging population globally is driving demand for supplements aimed at maintaining health and vitality in older adults. Additionally, the proliferation of social media and health influencers has created a culture of wellness that encourages individuals to seek dietary supplements as part of their daily routines. Moreover, technological advancements in production processes have enabled the development of more effective and targeted formulations, ensuring higher efficacy and consumer satisfaction. Finally, the integration of dietary supplements into health and fitness regimens, particularly among athletes and health enthusiasts, is fostering robust market growth.

Key Highlights of the Market

• The global market is expected to reach USD 15 billion by 2035, propelled by a CAGR of 7.5%.
• Increasing consumer awareness of preventive health measures is fueling market demand.
• The rise of e-commerce has facilitated broader distribution and accessibility of dietary supplements.
• Innovative product formulations are enhancing efficacy and targeting specific health concerns.
• The growing trend of fitness and wellness, particularly post-pandemic, is significantly impacting market dynamics.

By Product Type

Probiotic Supplements:

Probiotic supplements are one of the most popular segments within the dietary supplement cultures market, primarily due to their beneficial effects on gut health. These supplements contain live bacteria that promote a healthy balance of gut microbiota. The increasing prevalence of gastrointestinal disorders and rising awareness regarding the relationship between gut health and overall wellness have fueled the demand for probiotic products. Furthermore, ongoing research highlighting the connection of probiotics to immune function and mental health continues to bolster consumer interest. The probiotic segment is particularly significant in regions with high health consciousness, where consumers are actively seeking ways to enhance their digestive health and overall well-being.

Prebiotic Supplements:

Prebiotic supplements are designed to enhance the growth of beneficial bacteria in the gut, acting as food for probiotics. As more consumers become aware of the importance of gut health, the demand for prebiotic supplements has surged. Prebiotics are known for their role in improving digestion, aiding weight management, and enhancing immune response. This segment is gaining traction, especially among health enthusiasts and those looking for natural ways to improve their health. In particular, the growing trend towards plant-based diets has positively influenced the market for prebiotic supplements, as many prebiotics are derived from natural sources, further appealing to the health-conscious consumer base.

Synbiotic Supplements:

Synbiotic supplements, which combine probiotics and prebiotics, are emerging as a favored option for consumers seeking comprehensive gut health solutions. The dual approach of providing both live beneficial bacteria and the nutrients to support their growth enhances the efficacy of these products. As consumers become more discerning and educated about their health choices, the demand for synbiotic supplements is expected to grow. This segment is particularly appealing to individuals looking for all-in-one solutions for digestive health, and it is increasingly featured in formulations aimed at specific health benefits, such as immune support and improved digestion.

Postbiotic Supplements:

Postbiotic supplements, which contain metabolic byproducts of probiotics, are gaining recognition for their potential health benefits. These compounds are believed to influence gut health positively, enhance immune responses, and provide anti-inflammatory benefits. The increasing body of research supporting the efficacy of postbiotics is driving growth in this segment, appealing to consumers looking for innovative and effective health solutions. As the market continues to evolve, postbiotic supplements are positioned to become essential components of comprehensive wellness products, catering to the evolving needs of health-conscious individuals.

Enzyme Supplements:

Enzyme supplements are designed to aid in the digestion of foods by providing the body with the specific enzymes it may lack. As awareness of digestive health increases, the demand for enzyme supplements is also on the rise. These products are particularly beneficial for consumers with specific dietary restrictions or digestive disorders, making them a popular choice among a diverse range of individuals. The enzyme supplement segment is also witnessing innovation, with new formulations targeting specific digestive issues, which enhances their appeal and effectiveness in the marketplace.

By Application

Digestive Health:

The application of dietary supplements for digestive health remains one of the most significant drivers in the market. With an increasing number of individuals experiencing digestive issues such as bloating, constipation, and irritable bowel syndrome, there is a heightened focus on maintaining gut health. Probiotic and prebiotic supplements specifically target these concerns, promoting healthy digestion and regularity. The surge in awareness regarding the gut-brain connection has further intensified interest in digestive health products, as consumers recognize the impact of gut health on overall physical and mental well-being.

Immune Health:

Immune health applications have gained immense popularity, particularly in light of the recent global health crisis prompted by the COVID-19 pandemic. Consumers are increasingly seeking dietary supplements that can fortify their immune systems and provide protection against infections. Probiotic strains known for their immune-boosting properties are witnessing strong demand, as are other ingredients that support immune function. This segment is expected to continue growing as health-conscious consumers prioritize immunity and seek reliable products to support their overall health and resilience.

Weight Management:

The weight management application segment is becoming increasingly relevant as obesity rates continue to rise globally. Dietary supplements, particularly those that enhance metabolism and promote fat burning, are highly sought after by individuals looking to maintain or lose weight. Both prebiotic and probiotic supplements have been shown to support weight management by enhancing gut health and metabolism. The rising trend of fitness and wellness has also contributed to the growth of this market segment as more consumers incorporate dietary supplements into their weight management strategies.

Sports Nutrition:

Sports nutrition is a rapidly growing application area within the dietary supplement cultures market, as athletes and fitness enthusiasts increasingly seek supplements to enhance performance and recovery. Probiotics and specific enzyme supplements are becoming popular among this demographic due to their potential benefits for gut health and nutrient absorption. The emphasis on maintaining peak performance levels coupled with the growing trend of fitness activities is positively influencing this segment, prompting manufacturers to develop targeted formulations that cater specifically to athletes’ needs.

General Wellness:

General wellness encompasses a broad range of health benefits, which makes this application segment incredibly vast and diverse. Dietary supplements aimed at promoting overall health, enhancing vitality, and preventing chronic diseases are particularly popular among consumers of all ages. As individuals continue to adopt proactive health management approaches, the demand for supplements that support energy levels, stress reduction, and overall wellness is expected to grow significantly. The general wellness segment appeals to a wide audience, making it a critical area for product development and innovation in the dietary supplement cultures market.

By Distribution Channel

Online Stores:

Online stores have revolutionized the way consumers purchase dietary supplements, providing convenience and accessibility. The growing trend of e-commerce, accelerated by the COVID-19 pandemic, has led to a significant rise in online sales of dietary supplements. Consumers appreciate the ability to compare prices, read reviews, and access a broader selection of products from the comfort of their homes. Additionally, the online distribution channel allows for targeted marketing and promotions, further driving sales. E-commerce platforms are expected to continue playing a pivotal role in the growth of the dietary supplement cultures market as more consumers turn to digital solutions for their health needs.

Health Food Stores:

Health food stores remain a prominent distribution channel for dietary supplements, catering to health-conscious consumers seeking natural and organic products. These stores often provide a curated selection of high-quality supplements, enhancing consumer trust in the products they purchase. The personalized shopping experience and knowledgeable staff available at health food stores can significantly influence consumer decisions, allowing them to make informed choices about their health. The steady growth in consumer interest in natural and organic supplements is likely to bolster sales through this channel.

Pharmacies/Drugstores:

Pharmacies and drugstores serve as crucial distribution channels for dietary supplements, especially for consumers seeking convenience and immediate access to health products. With a wide range of supplements available, including those targeting specific health concerns, pharmacies are often the go-to destination for consumers. The presence of licensed pharmacists provides an added layer of credibility and guidance, allowing consumers to ask questions and seek advice regarding product selection. As health and wellness continues to take center stage, pharmacies are expected to maintain their significance in the dietary supplementation landscape.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are significant players in the dietary supplement distribution landscape due to their vast reach and convenience. Consumers appreciate the ability to purchase dietary supplements alongside their grocery shopping, making it a convenient option for busy lifestyles. The extensive product range offered in supermarkets allows consumers to easily explore various brands and formulations, catering to diverse preferences and needs. The prominence of private label brands within larger retail chains has also influenced consumer purchasing behavior, as these products often provide cost-effective alternatives to established brands.

Direct Selling:

Direct selling has emerged as a unique distribution channel for dietary supplements, allowing companies to connect directly with consumers through personal relationships and tailored marketing strategies. This approach facilitates personalized recommendations and fosters customer loyalty, as sales representatives often have in-depth knowledge of the products they offer. Direct selling companies frequently emphasize high-quality ingredients and health benefits, appealing to health-conscious consumers who prioritize efficacy. The continued growth of the direct selling model within the dietary supplement cultures market is indicative of changing consumer preferences and a desire for authentic engagement.

By Ingredient Type

Lactobacillus:

Lactobacillus is one of the most commonly used probiotic strains in dietary supplements, known for its ability to enhance gut health and aid digestion. This strain is particularly effective in alleviating gastrointestinal issues, such as diarrhea and constipation, making it a preferred choice among consumers. The growing awareness of the gut-brain connection and the impact of gut health on overall wellness has significantly driven the demand for Lactobacillus-based supplements. As consumers increasingly seek natural solutions for digestive concerns, the popularity of this ingredient type is expected to continue rising.

Bifidobacterium:

Bifidobacterium is another prominent probiotic strain widely utilized in dietary supplements, recognized for its role in maintaining a healthy gut microbiome. This strain is particularly effective in supporting immune health and enhancing digestive function. As consumers become more health-conscious and seek ways to fortify their immune systems, Bifidobacterium supplements are witnessing growing demand. Furthermore, the increasing body of research supporting the diverse health benefits associated with this strain further solidifies its position in the dietary supplement cultures market.

Saccharomyces boulardii:

Saccharomyces boulardii, a beneficial yeast, stands out for its unique ability to support gut health and maintain digestive balance. This ingredient is particularly valued for its effectiveness in preventing antibiotic-associated diarrhea and promoting overall gut integrity. The growing number of consumers seeking alternatives to traditional probiotic supplements has fueled the demand for Saccharomyces boulardii-based products. As awareness of the importance of gut health continues to rise, this ingredient is expected to gain further traction within the dietary supplement cultures market.

Streptococcus thermophilus:

Streptococcus thermophilus is a probiotic strain that is primarily used in fermented dairy products but is also gaining popularity in dietary supplements. Known for its ability to improve lactose digestion, this strain is particularly beneficial for lactose-intolerant individuals. The increasing number of people seeking lactose-free dietary options has driven demand for supplements containing Streptococcus thermophilus. As consumers continue to prioritize gut health and seek solutions for digestive issues, this ingredient is expected to play a significant role in the market.

Bacillus coagulans:

Bacillus coagulans is a spore-forming probiotic that has gained attention for its stability and ability to survive harsh conditions, including heat and acidity. This strain is increasingly being incorporated into dietary supplements due to its potential benefits for digestive health and immune support. The unique characteristics of Bacillus coagulans make it a desirable option for manufacturers looking to develop effective formulations. The growing trend of consumers seeking reliable and resilient probiotic options is likely to enhance the demand for supplements containing this ingredient type.

By Region

The North American dietary supplement cultures market is expected to dominate, with projected revenues exceeding USD 6 billion by 2035. The region is characterized by high health awareness levels, significant investments in research and development, and a strong presence of key players in the dietary supplement industry. The growing trend of preventive healthcare and the increasing consumption of supplements among the aging population further bolster the market's growth in North America. Additionally, the rise of e-commerce platforms has provided consumers with convenient access to a wide variety of dietary supplements, driving sales across the region.

In Europe, the market is anticipated to grow steadily, with an estimated CAGR of 6.5% from 2025 to 2035. The increasing popularity of functional foods and beverages, combined with rising consumer awareness regarding health and wellness, is driving the demand for dietary supplements. The European market is marked by a growing number of health-conscious consumers seeking natural and organic products, which further contributes to the expanding market landscape. Factors such as stringent regulations governing dietary supplements and a well-established retail infrastructure also play a crucial role in shaping the market dynamics in this region.

Opportunities

The Dietary Supplement Cultures Market is poised for significant opportunities driven by evolving consumer preferences and a growing emphasis on health and wellness. One of the most notable opportunities lies in the increasing demand for personalized nutrition solutions. As consumers become more aware of their unique health needs, there is a rising interest in tailored dietary supplements that cater to individual health concerns. Companies that invest in research and development to create personalized formulations can tap into this trend, attracting a broader consumer base seeking effective and targeted health solutions. Additionally, the integration of technology in supplement offerings, such as app-based tracking and customized recommendations, presents a considerable growth avenue for industry players.

Another promising opportunity for the dietary supplement cultures market is the expansion of the product range to include innovative formulations that address emerging health trends. For instance, the growing interest in mental health and cognitive function has prompted manufacturers to develop supplements that support brain health through the incorporation of various probiotics and functional ingredients. As consumers increasingly prioritize holistic health approaches, dietary supplements targeting specific areas, such as stress management and sleep quality, are expected to gain traction. Additionally, the rise of vegan and plant-based dietary supplements offers an avenue for manufacturers to cater to the health-conscious demographic seeking clean and sustainable nutrition options.

Threats

Despite the promising growth of the Dietary Supplement Cultures Market, several threats could hinder its expansion. One of the primary concerns is the increasing scrutiny from regulatory authorities regarding product quality and safety. As the dietary supplement industry grows, regulators are tightening their standards, which may pose challenges for manufacturers who struggle to comply with new regulations. Non-compliance can lead to product recalls, loss of consumer trust, and potential legal repercussions, all of which could adversely impact market growth. Additionally, the prevalence of misinformation regarding health products can create skepticism among consumers, leading to reduced trust in dietary supplements as a viable solution for health concerns.

Another notable threat to the market is the rising competition from alternative health solutions, such as functional foods and herbal remedies. As consumers become more discerning in their health choices, they may opt for these alternatives over dietary supplements, particularly if they perceive them as more natural or effective. The increasing popularity of wellness regimes, such as detox diets and clean eating, could also diminish the demand for dietary supplements as consumers prioritize whole foods over supplementation. To remain competitive, manufacturers must continuously innovate and provide transparent information about the efficacy and benefits of their products.

Competitor Outlook

• Abbott Laboratories
• Danone S.A.
• Nestlé S.A.
• Procter & Gamble Co.
• Herbalife Nutrition Ltd.
• Amway Corp.
• New Chapter, Inc.
• Garden of Life, LLC
• NOW Foods, Inc.
• Nature’s Way Products, LLC
• Kirkland Signature (Costco)
• Solgar Inc.
• GNC Holdings, Inc.
• Thorne Research, Inc.
• USANA Health Sciences, Inc.

The competitive landscape of the Dietary Supplement Cultures Market is characterized by a diverse array of players, ranging from large multinational corporations to smaller niche businesses. The presence of established brands with extensive distribution networks and significant marketing budgets creates a competitive environment where new entrants must differentiate themselves through product quality, innovation, and effective branding strategies. Companies are increasingly investing in research and development to create unique formulations that address emerging health trends, thereby enhancing their competitive positioning in the market. Moreover, the rise of e-commerce has opened new avenues for both established and emerging brands to reach consumers directly, allowing for more targeted marketing approaches and improved customer engagement.

Major companies in the dietary supplements sector are continuously adapting their strategies to align with changing consumer preferences and market dynamics. For instance, Abbott Laboratories has made significant investments in research to develop innovative probiotic formulations that support digestive health and immunity. Danone S.A. focuses on leveraging its expertise in dairy products to create high-quality probiotic supplements. Similarly, Nestlé S.A. has expanded its portfolio with products promoting holistic health, while also ensuring sustainability in its sourcing and production processes. These strategic movements not only highlight the competitive nature of the market but also emphasize the importance of innovation and adaptability in meeting consumer demands.

Furthermore, companies are increasingly adopting sustainability practices to resonate with environmentally-conscious consumers. For example, Herbalife Nutrition Ltd. has been actively working on reducing its carbon footprint and sourcing ingredients responsibly. This trend towards sustainability is likely to shape the competitive landscape, as consumers gravitate toward brands that reflect their values and priorities. As health and wellness continue to be a focal point for consumers, the dietary supplement cultures market will see evolving strategies and approaches from major players to maintain their market share and drive growth in the coming years.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Amway Corp.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Danone S.A.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Solgar Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 NOW Foods, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 New Chapter, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 GNC Holdings, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nestlé S.A.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Abbott Laboratories
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Garden of Life, LLC
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Procter & Gamble Co.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Thorne Research, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Herbalife Nutrition Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Kirkland Signature (Costco)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 USANA Health Sciences, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Nature’s Way Products, LLC
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Dietary Supplement Cultures Market, By Application
    • 6.1.1 Digestive Health
    • 6.1.2 Immune Health
    • 6.1.3 Weight Management
    • 6.1.4 Sports Nutrition
    • 6.1.5 General Wellness
  • 6.2 Dietary Supplement Cultures Market, By Product Type
    • 6.2.1 Probiotic Supplements
    • 6.2.2 Prebiotic Supplements
    • 6.2.3 Synbiotic Supplements
    • 6.2.4 Postbiotic Supplements
    • 6.2.5 Enzyme Supplements
  • 6.3 Dietary Supplement Cultures Market, By Ingredient Type
    • 6.3.1 Lactobacillus
    • 6.3.2 Bifidobacterium
    • 6.3.3 Saccharomyces boulardii
    • 6.3.4 Streptococcus thermophilus
    • 6.3.5 Bacillus coagulans
  • 6.4 Dietary Supplement Cultures Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Health Food Stores
    • 6.4.3 Pharmacies/Drugstores
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Direct Selling

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Dietary Supplement Cultures Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Dietary Supplement Cultures market is categorized based on

By Product Type

• Probiotic Supplements
• Prebiotic Supplements
• Synbiotic Supplements
• Postbiotic Supplements
• Enzyme Supplements

By Application

• Digestive Health
• Immune Health
• Weight Management
• Sports Nutrition
• General Wellness

By Distribution Channel

• Online Stores
• Health Food Stores
• Pharmacies/Drugstores
• Supermarkets/Hypermarkets
• Direct Selling

By Ingredient Type

• Lactobacillus
• Bifidobacterium
• Saccharomyces boulardii
• Streptococcus thermophilus
• Bacillus coagulans

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Abbott Laboratories
• Danone S.A.
• Nestlé S.A.
• Procter & Gamble Co.
• Herbalife Nutrition Ltd.
• Amway Corp.
• New Chapter, Inc.
• Garden of Life, LLC
• NOW Foods, Inc.
• Nature’s Way Products, LLC
• Kirkland Signature (Costco)
• Solgar Inc.
• GNC Holdings, Inc.
• Thorne Research, Inc.
• USANA Health Sciences, Inc.