Electric Breast Pump Sales

Electric Breast Pump Sales Market Outlook

The global electric breast pump market has been valued at approximately USD 1.1 billion in 2023 and is projected to reach about USD 1.8 billion by 2035, exhibiting a compound annual growth rate (CAGR) of around 5.2% during the forecast period from 2025 to 2035. The growth of the market can be attributed to several factors, including the rising awareness of the importance of breastfeeding among new mothers, the increasing number of working women seeking effective solutions for milk expression, and the technological advancements in breast pump designs that enhance usability and comfort. The rising disposable income in emerging economies, coupled with the changing lifestyle patterns favoring convenience and efficiency, has also significantly contributed to the growing adoption of electric breast pumps. Additionally, increasing healthcare initiatives aimed at promoting breastfeeding benefits is expected to propel market growth. The electric breast pump market is witnessing steady growth as a result of evolving consumer preferences and increased emphasis on infant nutrition.

Growth Factor of the Market

The electric breast pump market is experiencing substantial growth due to a myriad of contributing factors. One of the primary drivers is the increasing recognition of the health benefits associated with breastfeeding, which encourages mothers to seek effective means of expressing milk. As more mothers return to work shortly after childbirth, the need for portable and efficient pumping solutions has intensified. Moreover, technological advancements have led to the development of more user-friendly and comfortable electric breast pumps, ensuring mothers can express milk with ease and convenience. Changing societal norms and the growing acceptance of breastfeeding in public spaces further support the demand for electric breast pumps, as they provide mothers with discreet options to maintain their breastfeeding routine. The rise of e-commerce platforms has also simplified the purchasing process, making it easier for consumers to access a wide variety of electric breast pumps tailored to their needs. These factors collectively contribute to a thriving market for electric breast pumps.

Key Highlights of the Market

• The market is projected to grow at a CAGR of 5.2% from 2025 to 2035.
• Increasing awareness about breastfeeding and its health benefits for infants drives demand.
• Technological advancements lead to improved designs and features of electric breast pumps.
• The rise of working mothers necessitates efficient milk expression solutions.
• Expansion of e-commerce platforms enhances accessibility and convenience for consumers.

By Product Type

Single Electric Breast Pump:

Single electric breast pumps have gained immense popularity due to their compact design and ease of use. These devices are typically favored by mothers who need to express milk occasionally, making them ideal for those who may be returning to work or have busy schedules. The single pump allows for efficient milk extraction from one breast at a time, resulting in a quicker pumping session compared to manual options. Moreover, advancements in technology have improved the efficiency and comfort of single electric breast pumps, making them highly appealing for mothers seeking convenience without compromising on quality. The affordability and portability of these devices also contribute to their widespread adoption, particularly in urban areas where space and time are at a premium.

Double Electric Breast Pump:

Double electric breast pumps are designed for mothers looking to maximize their milk expression efficiency and save time during breastfeeding sessions. By allowing simultaneous pumping from both breasts, these pumps can significantly reduce the time spent expressing milk, making them a favored choice for busy mothers. The dual pumping feature also promotes increased milk production, as it mimics the natural breastfeeding rhythm that effectively stimulates milk flow. Additionally, many double electric breast pumps come with adjustable suction levels and customizable settings to enhance comfort and ensure a tailored experience for the user. As a result, this product type is particularly popular among working mothers and those who pump regularly, further driving market growth in this segment.

Hospital Grade Electric Breast Pump:

Hospital grade electric breast pumps are specifically designed for commercial use in healthcare settings and are often rented out to mothers who require efficient milk expression due to medical reasons or challenges with breastfeeding. These pumps are engineered to provide high suction power, ensuring optimal milk extraction rates and promoting milk supply for mothers who may be experiencing difficulties. The robust design and advanced technology incorporated into hospital-grade pumps ensure durability and effectiveness, making them suitable for frequent use. Moreover, healthcare professionals often recommend these pumps for mothers with premature infants or those facing specific challenges. The rising prevalence of such cases in hospitals contributes to the steady demand for hospital grade electric breast pumps, positioning this segment as a critical growth driver in the overall market.

By Application

Hospital Use:

In hospitals, electric breast pumps are essential tools used primarily in neonatal units and maternity wards. They are recommended for mothers who may need assistance with lactation, especially for those with premature births or medical complications. The hospital environment provides a controlled setting where mothers can receive guidance on proper pumping techniques and usage of breast pumps, enhancing the effectiveness of the milk expression process. Additionally, hospitals often utilize hospital-grade electric breast pumps, which are designed for high efficiency and durability. This application segment is characterized by the presence of trained professionals who support breastfeeding initiatives, further bolstering the growth of the electric breast pump market in healthcare facilities.

Household Use:

Household use of electric breast pumps has become increasingly common as more mothers recognize the convenience and flexibility these devices provide. In the comfort of their homes, mothers can easily express milk while managing daily tasks, allowing them to balance work and parenting responsibilities. The versatility of household electric breast pumps allows mothers to choose between single or double pumps according to their needs, making it a tailored experience. Additionally, many mothers prefer to use these devices as part of their breastfeeding journey, whether for building a milk stash or for occasional use. This growing awareness and the trend towards greater involvement of fathers and partners in childcare also contribute to the rising demand for electric breast pumps for household use.

By Distribution Channel

Online Stores:

The rise of e-commerce has revolutionized the distribution of electric breast pumps, as more consumers turn to online platforms for convenience and a broader selection of products. Online stores provide mothers with the opportunity to compare various brands and models, read customer reviews, and benefit from discounts that may not be available in physical stores. Additionally, e-commerce platforms often offer detailed product descriptions and resources that help mothers make informed decisions regarding their purchases. The convenience of home delivery and the availability of advanced features, such as subscription services for replacements or accessories, have further fueled the growth of online channels for electric breast pump sales.

Offline Stores:

Despite the growing trend towards online shopping, offline stores continue to play a significant role in the distribution of electric breast pumps. Many new mothers prefer to visit physical stores, such as baby product retailers and pharmacies, where they can see and test the devices before making a purchase. In-store staff often provide personalized assistance and can answer questions about proper usage and maintenance, which is particularly valuable for first-time mothers. The tactile experience of evaluating the comfort and usability of different pump models contributes to consumer confidence in their purchases. As a result, offline stores remain an essential distribution channel, complementing the convenience of online sales.

By Power Source

Battery-Powered:

Battery-powered electric breast pumps are favored for their portability and convenience, allowing mothers to express milk without being tethered to a power outlet. These pumps are particularly useful for mothers who are frequently on the move, enabling them to pump while traveling, at work, or during outings. The ease of use and flexibility offered by battery-powered models ensures that mothers can maintain their breastfeeding routine even in non-traditional settings. However, the trade-off often lies in the consistent suction power compared to electric-powered pumps. Nonetheless, advancements in battery technology have led to improved performance and longer-lasting charge, enhancing their appeal in the market.

Electric-Powered:

Electric-powered breast pumps are known for their high efficiency and effectiveness in milk extraction. These pumps are typically plugged into a power source, providing consistent suction power and a range of customizable settings that can cater to the individual comfort levels of mothers. Electric-powered pumps are often used by mothers who engage in regular pumping sessions as they allow for faster milk expression and less physical strain. Furthermore, many electric models also feature dual pumping capabilities, which significantly reduce the time spent pumping. The reliability and performance of electric-powered breast pumps make them a popular choice among consumers seeking to incorporate pumping into their daily routines.

By Region

The electric breast pump market is experiencing diverse growth across various regions. North America currently dominates the market, accounting for approximately 40% of the global share in 2023. The increasing participation of women in the workforce, coupled with a strong emphasis on breastfeeding, drives the demand for electric breast pumps in this region. Furthermore, with a growing number of product offerings and technological advancements, North America is expected to maintain its leading position with a projected CAGR of 4.8% through 2035. In Europe, the market is witnessing steady growth as well, with the region expected to account for approximately 30% of the global market. The heightened focus on maternal and child health, along with increasing disposable incomes, contributes to the growing adoption of electric breast pumps in this region.

In Asia Pacific, the electric breast pump market is witnessing significant growth, driven by an increase in awareness regarding breastfeeding and the convenience offered by electric pumps. The region is projected to witness a remarkable CAGR of 6.5% from 2025 to 2035, as more working mothers in countries like China and India seek effective solutions for milk expression. Additionally, the Latin America and Middle East & Africa regions are also showing promising trends, albeit at a slower pace. These regions are expected to collectively account for approximately 20% of the market, driven by rising disposable incomes and changing societal norms that favor breastfeeding. Overall, the electric breast pump market is poised for robust growth, with increasing consumer awareness and evolving lifestyles across regions.

Opportunities

The electric breast pump market is poised to benefit from numerous opportunities that are emerging due to changing consumer behaviors and technological advancements. One significant opportunity lies within the rapid growth of e-commerce platforms. As more mothers turn to online shopping for baby products, companies can leverage this trend by enhancing their online presence and offering exclusive deals, subscriptions, and bundles that cater to the needs of new mothers. Additionally, the introduction of innovative features, such as app integration for monitoring milk storage and pumping patterns, can significantly enhance the user experience and attract tech-savvy consumers. Companies that focus on building a strong online community and providing educational resources can foster brand loyalty and trust, further driving sales in this developing market.

Moreover, there is a growing opportunity in the health and wellness sector, as electric breast pumps are becoming an integral part of maternal healthcare programs. Hospitals and healthcare providers are increasingly recognizing the importance of breastfeeding and are likely to invest in electric breast pumps for their facilities to support new mothers. Collaborations between electric breast pump manufacturers and healthcare organizations can lead to increased adoption of these devices and improved awareness about their benefits. This shift towards holistic maternal care presents a unique opportunity for market players to expand their reach and develop partnerships that enhance the effectiveness of their products in supporting breastfeeding initiatives.

Threats

While the electric breast pump market presents numerous opportunities, it also faces several threats that could impact its growth trajectory. One of the primary threats is the increasing competition from alternative feeding methods, such as formula feeding and the availability of breast milk substitutes. As more parents opt for formula feeding due to convenience, product manufacturers must work harder to highlight the benefits of breastfeeding and electric breast pumps. Additionally, the presence of low-cost and low-quality breast pump alternatives in the market may hinder the growth of branded electric breast pumps, as price-sensitive consumers may gravitate towards cheaper options. This could lead to an increase in the prevalence of subpar products that do not meet safety and efficacy standards, potentially harming the reputation of the entire market.

Another significant threat arises from evolving consumer preferences and expectations in the age of rapid technological advancements. If electric breast pump manufacturers fail to keep up with innovations and emerging trends, they risk losing market share to competitors who prioritize research and development. Furthermore, issues related to regulatory compliance and product safety can also pose challenges, as manufacturers must navigate complex regulations to ensure their products meet safety standards. These factors collectively underscore the need for companies to remain vigilant, adaptable, and proactive in addressing market demands and challenges to ensure sustained growth and success.

Competitor Outlook

• Medela AG
• Philips Avent
• Spectra Baby USA
• Chicco
• Lansinoh
• Tommee Tippee
• Haakaa
• Bellababy
• Evenflo
• Hygeia
• Motif Medical
• Kiinde
• Babymoov
• Pampers
• Ardo Medical

The competitive landscape of the electric breast pump market is characterized by a diverse range of players that cater to various consumer preferences and needs. Major brands such as Medela AG, Philips Avent, and Spectra Baby USA have established themselves as leaders in this market by offering high-quality, innovative products that emphasize efficiency and user comfort. These companies invest significantly in research and development to continuously enhance their product offerings, ensuring they remain at the forefront of technology and consumer trends. Additionally, they often engage in strategic partnerships and collaborations with healthcare providers to promote breastfeeding initiatives and increase brand awareness among new mothers.

Other notable competitors, such as Lansinoh, Tommee Tippee, and Haakaa, have carved out their niches by focusing on specific aspects of the breastfeeding experience, such as affordability, portability, and ease of use. These companies leverage social media and influencer marketing to effectively reach their target audiences, creating a sense of community among breastfeeding mothers. In contrast, brands like Bellababy and Motif Medical have gained traction by offering budget-friendly electric breast pumps that do not compromise on quality, appealing to a broader segment of price-sensitive consumers. This diverse competition fosters innovation and encourages market players to differentiate themselves through unique features and customer engagement strategies.

As the market continues to evolve, companies are increasingly focusing on sustainability and eco-friendly practices. Brands like Hygeia and Ardo Medical are leading the way in promoting environmentally conscious products, which is becoming an essential consideration for modern consumers. This trend is anticipated to shape the future of the electric breast pump market, as companies that align their offerings with consumer values will likely gain a competitive edge. Furthermore, with the rising trend of personalized healthcare solutions, players in the electric breast pump market may explore customization options, such as customizable settings and app integration, to meet the unique needs of individual users, ensuring they remain competitive in this dynamic landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Chicco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Haakaa
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Hygeia
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Kiinde
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Evenflo
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Pampers
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Babymoov
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Lansinoh
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Bellababy
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Medela AG
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Ardo Medical
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Motif Medical
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Philips Avent
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Tommee Tippee
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Spectra Baby USA
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Breast Pump Sales Market, By Application
    • 6.1.1 Hospital Use
    • 6.1.2 Household Use
  • 6.2 Electric Breast Pump Sales Market, By Power Source
    • 6.2.1 Battery-Powered
    • 6.2.2 Electric-Powered
  • 6.3 Electric Breast Pump Sales Market, By Product Type
    • 6.3.1 Single Electric Breast Pump
    • 6.3.2 Double Electric Breast Pump
    • 6.3.3 Hospital Grade Electric Breast Pump
  • 6.4 Electric Breast Pump Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Offline Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Electric Breast Pump Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Breast Pump Sales market is categorized based on

By Product Type

• Single Electric Breast Pump
• Double Electric Breast Pump
• Hospital Grade Electric Breast Pump

By Application

• Hospital Use
• Household Use

By Distribution Channel

• Online Stores
• Offline Stores

By Power Source

• Battery-Powered
• Electric-Powered

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Medela AG
• Philips Avent
• Spectra Baby USA
• Chicco
• Lansinoh
• Tommee Tippee
• Haakaa
• Bellababy
• Evenflo
• Hygeia
• Motif Medical
• Kiinde
• Babymoov
• Pampers
• Ardo Medical