Baby Electronic Toys

Baby Electronic Toys Market Outlook

The global Baby Electronic Toys Market is projected to reach approximately USD 16 billion by 2035, growing at a CAGR of around 7.5% during the forecast period from 2025 to 2035. This robust growth can be attributed to several factors, including the increasing emphasis on early childhood development, heightened parental awareness about the educational benefits of electronic toys, and a growing trend of integrating technology into play. Moreover, the proliferation of smart devices and access to the internet has led to the introduction of innovative electronic toys that engage infants and toddlers in interactive experiences. Additionally, the rise in disposable income and changing lifestyles of families are driving the market, as parents are more inclined to invest in high-quality toys that stimulate cognitive and physical development in their children.

Growth Factor of the Market

One of the primary growth factors contributing to the expansion of the Baby Electronic Toys Market is the increasing focus on early childhood education, as research continues to emphasize the critical role that play has on a child's development. As parents become more informed about the developmental benefits of interactive and educational toys, they are more likely to purchase products that promote learning through play. Additionally, the rise of smart technology in toys, such as Bluetooth connectivity and interactive apps, is attracting tech-savvy parents who appreciate the educational value and engagement these toys provide. Furthermore, the influence of social media and online reviews is shaping consumer preferences, as parents often rely on peer recommendations when selecting toys for their children. The convenience of e-commerce platforms also enhances accessibility for consumers, enabling them to purchase a wide variety of baby electronic toys from the comfort of their homes. Lastly, a growing trend towards sustainable and eco-friendly toys is prompting manufacturers to innovate and create products that are not only entertaining but also environmentally responsible.

Key Highlights of the Market

• The Baby Electronic Toys Market is anticipated to grow significantly, driven by increasing demand for educational toys.
• Technological advancements are leading to the development of sophisticated electronic toys that offer interactive experiences.
• Online sales channels are rapidly gaining popularity, providing consumers with a diverse range of options.
• The market is witnessing an uptick in eco-friendly toy production as sustainability becomes a priority for consumers.
• Investments in research and development by manufacturers are fostering innovation in the toy segment.

By Product Type

Educational Electronic Toys:

Educational electronic toys are designed to facilitate learning and cognitive skill development through interactive play. These toys often incorporate elements such as letters, numbers, shapes, and colors, making them instrumental in early childhood education. The appeal of these toys lies in their ability to engage young children while also teaching them fundamental concepts in a fun manner. With the growing awareness of the importance of early education, parents are increasingly investing in educational electronic toys. Manufacturers are also innovating by integrating technology such as augmented reality and gamification, which enhances interactivity and learning outcomes. This segment is expected to experience substantial growth as more parents prioritize educational value in their children's toys.

Musical Electronic Toys:

Musical electronic toys play a significant role in stimulating a child's auditory senses and enhancing their appreciation for music from a young age. These toys often feature buttons that, when pressed, play melodies, sounds, or music, encouraging children to explore rhythm and sound patterns. Musical toys help develop auditory skills, coordination, and even memory as children learn to recognize tunes and beats. The current trend is leaning towards toys that integrate multiple music genres, allowing children to experience a diverse range of sounds. Parents are particularly attracted to these toys as they provide entertainment and have developmental benefits, positioning this segment for continued growth in the market.

Interactive Electronic Toys:

Interactive electronic toys are designed to engage children in two-way communication, often featuring voice recognition, touch sensors, and responsive actions. These toys can respond to a child’s input, making playtime more engaging and educational. They are instrumental in promoting social skills, language development, and problem-solving abilities, as children learn to interact and communicate with the toy. The rise of AI in toy technology has allowed for even more complex interactions, making these toys appealing to tech-savvy parents. As children become accustomed to digital interactions, the demand for interactive toys is expected to surge, solidifying their position in the market.

Remote Control Electronic Toys:

Remote control electronic toys provide a thrilling experience for young children, allowing them to control their toys' movements and actions remotely. These toys often include cars, drones, and robots that can be steered using a remote or a smartphone app. The excitement of control fosters a sense of independence in children while enhancing their hand-eye coordination and motor skills. The popularity of remote control toys is driven by their entertainment value and the appeal of technology, as these toys often come with additional features like lights and sounds. As technology continues to evolve, the remote control electronic toy segment is anticipated to grow, providing children with innovative and fun play experiences.

Light-up Electronic Toys:

Light-up electronic toys capture children's attention with vibrant lights and colorful displays, making them visually stimulating and engaging. These toys often incorporate LED technology, creating dazzling effects that attract infants and toddlers. The lights can serve various purposes, such as signaling when a toy is activated or providing sensory feedback during play. Light-up toys also promote sensory development, as children are fascinated by the visual stimulation they provide. This segment is expected to grow as manufacturers introduce new designs and functionalities that combine light effects with educational or interactive features, making these toys appealing to both children and parents alike.

By Application

Entertainment:

Entertainment is a primary application for baby electronic toys, as they are designed to keep children engaged and occupied while providing enjoyment. These toys often include vibrant colors, sounds, and interactive elements that stimulate a child's imagination. Parents are increasingly investing in electronic toys that can entertain children for extended periods, allowing them to manage their own schedules while ensuring their kids are engaged in safe play. The demand for entertainment-focused electronic toys is boosted by the growing trend of busy parents seeking options that can provide educational and recreational value simultaneously. This segment is expected to flourish as manufacturers innovate to create toys that maximize entertainment while also supporting developmental milestones.

Education:

Educational applications of baby electronic toys emphasize the importance of learning through play. These toys are crafted to introduce basic concepts such as counting, language skills, shapes, and colors in an engaging manner. As parents become more educated about the benefits of early childhood learning, the demand for educational toys that foster cognitive growth is expected to rise. Many educational toys are designed with interactive features that allow children to respond to prompts, thus promoting active participation. This segment is experiencing significant growth as manufacturers continue to integrate more advanced educational content into toys, providing parents with tools to lay a solid educational foundation for their children.

Communication:

Communication-focused electronic toys are designed to enhance language development and social interaction among children. These toys often feature voice recognition and interactive dialogues that encourage children to vocalize and respond, helping them improve their speech and communication skills. By creating an interactive environment, these toys foster early conversations and enhance children's vocabulary. With parents becoming increasingly aware of the significance of communication skills in a child's development, the demand for such toys is expected to rise. Manufacturers are also exploring innovative technologies to make these toys even more responsive and engaging, thus solidifying their importance in the market.

Skill Development:

Skill development is a vital aspect of baby electronic toys, as many products are designed to enhance various skills in children, including motor skills, problem-solving, and cognitive abilities. Toys that require children to manipulate parts, solve puzzles, or engage in physical activities contribute significantly to their overall development. Parents are increasingly seeking toys that provide more than just entertainment; they want products that will actively contribute to their child's growth and learning. The skill development segment is poised for growth as manufacturers focus on creating versatile products that not only entertain but also serve significant developmental purposes.

Others:

The "Others" application segment encompasses various niche applications of baby electronic toys that do not fall strictly into the previously mentioned categories. This can include toys meant for therapeutic use, sensory toys designed for children with special needs, or even toys that encourage family interaction. As awareness of the importance of inclusivity and developmental support grows, this segment is expected to gain traction in the market. Manufacturers are increasingly recognizing the diversity of children's needs and are innovating to create toys that cater to a wide audience, thus expanding the overall market for baby electronic toys.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel for baby electronic toys, significantly reshaping how parents shop for their children's toys. The convenience of browsing and purchasing from home, combined with a broad selection of products, has made online shopping increasingly popular. Consumers can easily compare prices, read reviews, and access a wider variety of brands and products than they might find in physical stores. Additionally, the growth of e-commerce platforms has enabled manufacturers to reach consumers directly, eliminating the need for intermediaries. The online channel is expected to continue expanding, fueled by advancements in technology and logistics, creating a seamless shopping experience for parents looking for the best toys for their children.

Specialty Retail Stores:

Specialty retail stores offer a curated selection of baby electronic toys, often focusing on high-quality or unique products that are not typically available in larger retail chains. These stores provide knowledgeable staff who can offer personalized recommendations based on the specific developmental needs of children. The intimate shopping experience and the ability to physically interact with toys before purchase are significant draws for consumers. As parents become more discerning about the products they choose for their children, specialty stores that emphasize quality and educational value are anticipated to grow. Many of these stores also host events and workshops, further enhancing their relevance in the community.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are convenient retail channels for parents looking to purchase baby electronic toys while shopping for other household necessities. These large retail spaces often feature a dedicated section for children's toys, providing an accessible option for consumers who prefer to shop in person. The convenience of one-stop shopping makes supermarkets a popular choice for busy families. Additionally, these stores frequently incorporate promotional offers and discounts that attract price-sensitive customers. While the growth of e-commerce continues to rise, the presence of baby electronic toys in supermarkets and hypermarkets is expected to remain strong, particularly among parents who value convenience.

Departmental Stores:

Departmental stores offer a wide range of baby electronic toys alongside various other product categories, providing a comprehensive shopping experience. These stores typically feature larger toy sections, allowing parents to browse through a diverse selection of brands and products. Departmental stores often benefit from seasonal promotions and events, attracting families during peak shopping periods. The ability to physically interact with toys before making a purchase decision adds value to the overall shopping experience. While the rise of e-commerce poses challenges, departmental stores remain an essential distribution channel, particularly for parents who enjoy the tactile experience of shopping for toys.

Others:

The "Others" distribution channel category includes various unconventional channels where baby electronic toys may be sold, such as pop-up shops, fairs, or community markets. These channels may not have the same reach or consistency as traditional retail options, but they can provide unique shopping experiences and access to exclusive products. Some manufacturers may also sell directly through their own branded stores or websites. As consumers seek more personalized and unique shopping experiences, alternative distribution channels are expected to grow, catering to niche markets and fostering community connections.

By Age Group

0-6 Months:

The 0-6 months age group represents the youngest segment of the market, where toys are designed to stimulate sensory development and basic motor skills. Electronic toys for this age range typically emphasize vibrant colors, soft textures, and simple sounds to engage infants. Products may include rattles with electronic sound features or plush toys that light up, capturing the attention of babies. Safety is paramount in this segment, and toys must meet stringent safety standards to ensure they are free from hazards. As the understanding of infant development grows, manufacturers are focusing on creating toys that foster early sensory exploration and engagement, which is essential for cognitive growth.

6-12 Months:

For the 6-12 months age group, toys are designed to promote more interactive play as infants begin to develop their motor skills. This range includes toys that encourage crawling, pulling, and grasping, often featuring buttons that activate sounds or lights. Electronic toys in this segment help foster hand-eye coordination as babies learn to press buttons or manipulate features. As babies become more active and curious, their toys need to keep pace with their developmental changes, offering challenges that stimulate their growing abilities. Manufacturers are increasingly creating versatile toys that grow with the child, ensuring longevity and sustained interest throughout this developmental stage.

1-2 Years:

The 1-2 years age group involves toddlers who are exploring their environments and developing language skills and social interactions. Electronic toys for this age range often incorporate basic language prompts, songs, and interactive features that encourage toddlers to respond verbally. These toys can help toddlers learn new words, develop listening skills, and enhance their comprehension. Additionally, toys that involve movement, such as push toys or ride-ons, promote physical development and coordination. As toddlers grow more independent, they are drawn to toys that allow for more complex interactions, leading manufacturers to innovate in creating educational and entertaining products tailored to this age group.

2-4 Years:

Toys for the 2-4 years age group are focused on more advanced learning and creative play as children develop critical thinking and problem-solving skills. Electronic toys in this segment often include interactive puzzles, educational games, and creative toys that allow for imaginative play. These toys commonly incorporate technology, offering features such as touch screens or voice recognition to enhance interaction. Additionally, they can introduce foundational concepts, such as numbers and letters, in a playful manner. As preschoolers continue to refine their skills, they are eager for toys that offer both educational value and the opportunity for imaginative exploration, positioning this segment for significant growth.

4+ Years:

The 4+ years age group includes older preschoolers and early school-age children who are ready for more complex challenges and interactive experiences. Electronic toys for this group often involve elements of storytelling, role-playing, and problem-solving, encouraging creativity and critical thinking. These toys may also integrate technology, such as robotics or coding features, to engage children's curiosity and promote STEM learning. As children become more adept at social interactions, toys that encourage cooperative play and collaboration are increasingly popular. This segment is expected to see steady growth as parents continue to seek toys that provide educational benefits while also allowing for fun and creative engagement.

By Region

In North America, the Baby Electronic Toys Market is experiencing steady growth, with a projected CAGR of 6.5% through 2035. The region benefits from high disposable incomes, leading to substantial investments in quality educational and entertainment toys. Parents in North America are particularly inclined to purchase innovative electronic toys that promote cognitive and motor skills development. This trend is bolstered by the presence of numerous established manufacturers and a growing e-commerce market that provides parents with easy access to a wide variety of products.

In Europe, the market is also expanding, driven by a rising focus on early childhood education and development. The European market is characterized by a demand for eco-friendly and sustainable toys, as parents are becoming more conscious of the environmental impact of their purchases. With various regulations governing toy safety and quality, manufacturers are innovating to meet these standards while delivering engaging products. As the market adapts to consumer preferences, the European Baby Electronic Toys Market is expected to continue its growth trajectory, aligning with the overall global upward trend.

Opportunities

One of the significant opportunities in the Baby Electronic Toys Market is the increasing demand for smart toys that integrate advanced technologies like artificial intelligence and augmented reality. As parents seek more engaging and educational experiences for their children, manufacturers have the chance to innovate by incorporating these technologies into their products. This can lead to the development of toys that adapt to a child's learning pace and preferences, providing personalized experiences that promote skill development. Additionally, the rise of subscription services for toys offers an opportunity for companies to reach consumers looking for convenience and variety without the commitment of purchasing toys outright. These trends indicate a promising avenue for growth in the coming years.

Another promising opportunity exists in the growing awareness of the benefits of eco-friendly and sustainable toys. As environmental concerns become increasingly important to consumers, manufacturers that prioritize sustainable materials and production processes can differentiate themselves in a competitive market. This shift is not only beneficial for the planet but also resonates with socially conscious parents who want to make responsible choices for their children. Companies that embrace sustainability can tap into a growing market segment and foster brand loyalty among consumers who value ethical practices. The combination of technological innovation and a commitment to sustainability presents a transformative opportunity for the Baby Electronic Toys Market.

Threats

Despite the promising growth of the Baby Electronic Toys Market, several threats could hinder its progress. One major concern is the rise of counterfeit electronic toys, which can pose significant safety risks to children. These counterfeit products often do not adhere to safety regulations, leading to potential hazards such as choking or exposure to harmful materials. As the market grows, the proliferation of cheap imitations can undermine brand reputation and consumer confidence in legitimate manufacturers. To combat this threat, companies must invest in robust quality control measures and educate consumers about the importance of purchasing from reputable sources. Failure to address these issues could lead to a decline in trust and safety perceptions within the market.

Another threat comes from changing consumer preferences, particularly as digital entertainment becomes more prevalent. With the increasing popularity of smartphones, tablets, and other electronic devices, children may gravitate towards screen-based activities rather than traditional toys. This shift can impact sales of baby electronic toys if parents perceive them as less relevant or engaging compared to digital alternatives. Manufacturers must adapt to this change by creating toys that complement digital experiences rather than compete with them. By integrating technology in a way that enhances traditional play, companies can mitigate this threat and remain relevant in a rapidly evolving landscape.

Competitor Outlook

• Fisher-Price
• VTech
• LeapFrog Enterprises
• Melissa & Doug
• Infantino
• Tomy
• Chicco
• Baby Einstein
• Hasbro
• Mattel
• Hape
• Brio
• KidKraft
• Cocomelon
• Kidoozie

The overall competitive landscape of the Baby Electronic Toys Market is characterized by a mix of established players and emerging brands, all vying for market share in a rapidly evolving environment. Major companies like Fisher-Price and VTech dominate the market due to their extensive product offerings and strong brand recognition. These companies invest significantly in research and development to innovate and introduce new products that resonate with modern parents who seek toys that are not only entertaining but also educational. The competition is fierce, with brands focusing on differentiating their products through unique features, sustainability, and technology integration to capture consumer attention.

Emerging brands are also making their mark in the Baby Electronic Toys Market by targeting niche segments and offering specialized products that cater to specific developmental needs. Companies like Melissa & Doug focus on providing open-ended play experiences and high-quality materials, appealing to parents looking for sustainable and educational options. This trend towards quality and purposeful play is influencing established brands to enhance their product lines and develop toys that align with modern consumer values, ensuring a diverse and competitive market landscape.

Another aspect of the competitive landscape is the emphasis on online sales channels, which have become increasingly critical in reaching consumers. Companies are actively investing in e-commerce strategies, leveraging social media, and engaging with online communities to appeal to tech-savvy parents. This shift toward digital marketing and sales reflects the changing behaviors of consumers who prefer shopping online for convenience and variety. As the Baby Electronic Toys Market continues to expand, the ability to adapt to changing consumer preferences and leverage digital platforms will be essential for success among competitors.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Brio
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Hape
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Tomy
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 VTech
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Chicco
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Hasbro
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Mattel
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 KidKraft
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Kidoozie
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Cocomelon
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Infantino
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Fisher-Price
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Baby Einstein
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Melissa & Doug
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 LeapFrog Enterprises
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Baby Electronic Toys Market, By Age Group
    • 6.1.1 0-6 Months
    • 6.1.2 6-12 Months
    • 6.1.3 1-2 Years
    • 6.1.4 2-4 Years
    • 6.1.5 4+ Years
  • 6.2 Baby Electronic Toys Market, By Application
    • 6.2.1 Entertainment
    • 6.2.2 Education
    • 6.2.3 Communication
    • 6.2.4 Skill Development
    • 6.2.5 Others
  • 6.3 Baby Electronic Toys Market, By Product Type
    • 6.3.1 Educational Electronic Toys
    • 6.3.2 Musical Electronic Toys
    • 6.3.3 Interactive Electronic Toys
    • 6.3.4 Remote Control Electronic Toys
    • 6.3.5 Light-up Electronic Toys
  • 6.4 Baby Electronic Toys Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Retail Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Departmental Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Baby Electronic Toys Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Baby Electronic Toys market is categorized based on

By Product Type

• Educational Electronic Toys
• Musical Electronic Toys
• Interactive Electronic Toys
• Remote Control Electronic Toys
• Light-up Electronic Toys

By Application

• Entertainment
• Education
• Communication
• Skill Development
• Others

By Distribution Channel

• Online Stores
• Specialty Retail Stores
• Supermarkets/Hypermarkets
• Departmental Stores
• Others

By Age Group

• 0-6 Months
• 6-12 Months
• 1-2 Years
• 2-4 Years
• 4+ Years

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Fisher-Price
• VTech
• LeapFrog Enterprises
• Melissa & Doug
• Infantino
• Tomy
• Chicco
• Baby Einstein
• Hasbro
• Mattel
• Hape
• Brio
• KidKraft
• Cocomelon
• Kidoozie