Draft Beer

Draft Beer Market Outlook

The global draft beer market is projected to reach USD 218 billion by 2035, with a compound annual growth rate (CAGR) of 5.8% from 2025 to 2035. This growth can be attributed to the increasing popularity of craft beers, as consumers are becoming more discerning about their beverage choices, leaning towards unique flavors and brewing styles. Additionally, the rise of the craft beer movement has spurred local breweries to offer a diverse range of products, significantly contributing to market expansion. Another significant factor fueling this market is the growing trend of socialization in outdoor settings, where draft beer is often preferred due to its freshness and variety. Furthermore, the advent of innovative packaging solutions is enhancing the consumer experience, promoting a shift towards sustainable practices. The evolving lifestyle of consumers, with a growing inclination towards premium alcoholic beverages, is also expected to drive the demand for draft beer.

Growth Factor of the Market

The growth of the draft beer market can be attributed to several key factors that have influenced consumer behavior and industry dynamics. Firstly, the surge in craft beer culture has led to an unprecedented interest in varied beer styles, with consumers eager to explore different flavors and brewing techniques. This shift in preference has encouraged many breweries to innovate and expand their product offerings. Secondly, increased disposable income, particularly in developing regions, has fueled the consumption of premium alcoholic beverages including draft beer. As society continues to embrace a more relaxed lifestyle, consumers are increasingly looking for social experiences, which often include gatherings at bars and restaurants where draft beer is readily available. Moreover, the rise of food and beer pairings has made draft beer a preferred choice among food enthusiasts, further driving the market's growth. Additionally, the development and improvement of kegging and dispensing technologies have enhanced the freshness and quality of draft beer, making it more appealing to consumers. Lastly, the expansion of distribution channels, especially the growth of online retailing, is facilitating easier access to draft beer products, contributing to market growth.

Key Highlights of the Market

• The craft beer segment is witnessing substantial growth, with increasing consumer interest in unique and artisanal brewing methods.
• Bars and restaurants remain the dominant distribution channel, although online retailers are gaining traction.
• The keg packaging type is favored for its ability to maintain the freshness and quality of draft beer.
• North America leads the market in terms of revenue share, largely due to the strong presence of breweries and a vibrant beer culture.
• Commercial users account for the majority of draft beer consumption, reflecting the beverage's popularity in social settings.

By Product Type

Pale Lager:

Pale lagers are one of the most widely consumed types of draft beer globally, known for their light and crisp taste. This category includes popular brands that appeal to a broad audience due to their refreshing characteristics and moderate alcohol content. The production process typically involves the use of bottom-fermenting yeast at cooler temperatures, which results in a clean and smooth flavor profile. Pale lagers are particularly favored in social settings and are often served in bars and restaurants, contributing to their continued dominance in the market. Moreover, the rise of craft breweries has led to the introduction of premium pale lagers that offer unique twists on traditional brewing methods, further enhancing their market appeal. As consumer preferences evolve towards lighter alcoholic beverages, the demand for pale lagers is expected to remain robust.

IPA:

India Pale Ales (IPAs) have gained immense popularity in recent years, particularly among younger consumers and craft beer enthusiasts. Characterized by their strong hop flavor and aroma, IPAs offer a diverse range of taste profiles, from fruity and floral to bitter and citrusy. This variety has attracted a dedicated consumer base that appreciates the complex flavors and high alcohol content typically associated with this style. The craft beer revolution has significantly contributed to the growth of the IPA segment, with breweries experimenting with different hop varieties and brewing techniques to create innovative products. Additionally, the rise of beer festivals and tasting events has allowed consumers to explore and sample various IPAs, further driving their popularity. As a result, IPAs are becoming increasingly mainstream, capturing a larger share of the draft beer market.

Stout:

Stouts, known for their rich, dark color and robust flavors, are another significant segment of the draft beer market. These beers are typically brewed with roasted malt, giving them their characteristic coffee and chocolate notes. Popular variations include dry stouts, oatmeal stouts, and imperial stouts, each offering unique flavor experiences. The growing interest in craft beers has led to a resurgence in stout consumption, with many breweries crafting innovative versions that appeal to both traditional and new consumers. The creamy texture and full-bodied flavor of stouts make them a popular choice in colder months and among those seeking a richer beer experience. Additionally, the food pairing trend has encouraged the consumption of stouts, as their bold flavors complement a variety of dishes, particularly desserts and grilled meats.

Pilsner:

Pilsner is a style of pale lager that originated in the Czech Republic and has become a global favorite. Known for its crispness and light bitterness, pilsners appeal to a wide demographic due to their refreshing qualities and drinkability. The style often features a delicate balance of malt sweetness and hop bitterness, making it an excellent choice for casual drinking occasions. The increasing trend of health-conscious consumers has also contributed to the popularity of pilsners, as they typically have lower alcohol content compared to other beer styles. Breweries are capitalizing on this trend by producing craft pilsners that offer contemporary twists on traditional recipes, further expanding the market for this type of draft beer. As such, pilsners are expected to maintain their appeal in bars, restaurants, and retail outlets globally.

Wheat Beer:

Wheat beer, characterized by its hazy appearance and refreshing taste, has carved out a significant niche within the draft beer market. Comprising a higher proportion of wheat in the brewing process gives these beers a unique flavor profile, often with fruity and spicy notes. Belgian witbiers and German hefeweizens are popular examples of this style, both of which have gained traction among consumers looking for lighter, more aromatic options. The craft beer movement has further diversified the wheat beer segment, with breweries creating innovative flavors that incorporate various spices, fruits, and herbs. This diversity appeals to adventurous drinkers, making wheat beers a staple in many pubs and eateries. As the trend for lighter beers continues, wheat beer is expected to see sustained growth in both the commercial and residential markets.

By Distribution Channel

Bars & Restaurants:

Bars and restaurants remain the most significant distribution channel for draft beer, accounting for a substantial share of overall sales. The social atmosphere of these establishments often encourages the consumption of draft beer, as it is typically served fresh and can be easily paired with various food options. Establishments frequently rotate their beer offerings, allowing patrons to enjoy seasonal and unique craft beers, which enhances the overall dining experience. Moreover, many bars and restaurants are collaborating with local breweries to offer exclusive or limited-edition drafts, appealing to consumers' desire for unique and locally sourced products. As dining out continues to be a popular social activity, the demand for draft beer in bars and restaurants is expected to remain strong, driving market growth.

Liquor Stores:

Liquor stores play a crucial role in the distribution of draft beer, providing consumers with the option to purchase their favorite brews for home consumption. This channel has seen growth due to the increasing popularity of home entertaining and the consumption of premium alcoholic beverages. Many liquor stores have started offering a wider selection of craft and specialty beers, enticing consumers looking for unique options that are not commonly found in supermarkets. Additionally, the rise of growler fills, where consumers can buy draft beer in refillable containers, has further supported the growth of this channel. As consumer preferences shift towards higher-quality and more diverse beer options, liquor stores are likely to continue expanding their offerings, benefiting the draft beer market.

Supermarkets:

Supermarkets are a vital distribution channel for draft beer, as they cater to a broad customer base and offer convenience in purchasing. The growing movement towards premium and craft beers has prompted many supermarkets to enhance their beer selections, including a range of draft options in their beverage aisles. By offering variety packs and exclusive store-brand beers, supermarkets are catering to consumers seeking value and convenience. Furthermore, promotions and seasonal displays often encourage impulse buys, boosting draft beer sales. As consumer habits evolve towards shopping for groceries and beverages in a single location, supermarkets are expected to play an increasingly important role in the growth of the draft beer market.

Online Retailers:

Online retailers have emerged as a significant distribution channel for draft beer, offering consumers the convenience of purchasing from home and having products delivered directly to their doorsteps. The COVID-19 pandemic accelerated the shift towards e-commerce, as many consumers turned to online platforms for their shopping needs, including alcoholic beverages. This trend has led to a rise in specialized beer delivery services and subscription models, allowing consumers to explore new brands and styles without leaving their homes. Online retailers are also able to provide a broader selection of craft and imported beers that might not be available in local stores, catering to the growing demand for unique and artisanal brews. As the acceptance of online shopping continues to increase, the draft beer market is likely to benefit from this expanding distribution channel.

By Packaging Type

Kegs:

Kegs are a popular packaging type for draft beer, favored for their ability to maintain freshness and quality during storage and dispensing. They are widely used in bars, restaurants, and events, providing a convenient and efficient way to serve beer. The use of kegs allows for larger quantities of beer to be stored and served, making them ideal for high-volume establishments. Furthermore, advancements in keg technology, such as improved sanitation processes and innovative dispensing systems, have enhanced the overall drinking experience. The craft beer movement has also seen an increased interest in kegged varieties, with breweries offering unique keg options that cater to consumer preferences. As the demand for draft beer continues to rise, keg packaging is expected to remain a dominant choice for both commercial and residential users.

Cans:

Cans have gained popularity as an alternative packaging type for draft beer, offering portability and convenience for consumers. The lightweight and durable nature of aluminum cans makes them an attractive option for outdoor events, picnics, and gatherings. Many craft breweries have also embraced canning as a way to reach wider audiences, as cans are often perceived as a modern and trendy choice. Additionally, the canning process helps preserve the beer's freshness and protects it from light exposure, which can lead to flavor deterioration. The growing trend of environmentally friendly packaging has further fueled the demand for cans, as many consumers are becoming more conscious of their environmental impact. As a result, the use of cans in the draft beer segment is expected to continue to increase.

Bottles:

Bottles remain a traditional and widely used packaging type for draft beer, offering a classic presentation that many consumers appreciate. Glass bottles are often associated with premium quality, making them a favored choice for special releases and high-end craft beers. Additionally, bottled beers are convenient for both home consumption and social gatherings, providing an easy way to enjoy draft beer away from the tap. The variety of bottle sizes and shapes available allows breweries to differentiate their products and create unique branding opportunities. However, there is a growing trend towards sustainable practices, leading some breweries to consider alternative materials such as recycled packaging. Despite this shift, bottles are likely to remain a staple in the draft beer market, appealing to consumers who value tradition and quality.

By User

Commercial:

The commercial segment is the largest user of draft beer, encompassing bars, restaurants, hotels, and venues that serve alcohol. This segment drives a significant portion of the demand for draft beer, as these establishments often prioritize fresh and high-quality products to enhance their offerings. The commercial landscape is highly competitive, with establishments vying for customer attention through unique beer selections and innovative serving methods. As consumer preferences shift towards craft and artisanal products, commercial users are increasingly collaborating with local breweries to offer exclusive drafts that resonate with their clientele. Moreover, the trend of food and beer pairing has encouraged restaurants to curate their beer menus, further solidifying draft beer’s role as an essential element in the dining experience. As the dining and entertainment sectors continue to recover and evolve, the commercial user segment is expected to see sustained demand for draft beer.

Residential:

The residential user segment has seen notable growth, particularly as consumers increasingly seek quality beverages for home entertainment and social gatherings. The shift towards home consumption has been accelerated by the pandemic, as many individuals turned to home-cooked meals paired with premium beverages. Draft beer is often perceived as a more flavorful and fresh option compared to bottled or canned varieties, making it an attractive choice for home enthusiasts. Innovations such as mini-kegs and home draft systems have made it easier for consumers to enjoy draft beer at home while maintaining the quality and freshness associated with bar-served beer. This trend aligns with the growing interest in craft beers and unique brewing styles, as consumers are eager to explore and enjoy a diverse range of flavors in their own living spaces. As home entertaining remains prevalent, the demand for draft beer among residential users is likely to continue expanding.

By Region

North America is the leading region in the draft beer market, accounting for approximately 40% of the global market share. The region's robust craft beer culture, characterized by a significant number of local breweries and innovative product offerings, has propelled the growth of draft beer consumption. The increasing popularity of beer festivals and tasting events has fostered a community-oriented approach to beer drinking, further contributing to the market expansion. The United States alone boasts thousands of craft breweries, with many focused on producing unique draft beer options, catering to diverse consumer preferences. The CAGR for North America is projected to be around 6.2%, indicating a strong and sustained demand for draft beer as consumer interest continues to grow.

In Europe, the draft beer market is also experiencing positive growth, driven by a long-standing beer culture and a preference for high-quality products. The region is known for its diverse beer styles, with countries like Germany, Belgium, and the Czech Republic having deep-rooted traditions in brewing. European consumers increasingly seek premium craft beers, leading to a growing market for innovative and artisanal products. The region accounted for approximately 30% of the global market share in 2023, with a projected CAGR of 5.5% through 2035. As consumers become more adventurous in their beer choices and continue to support local breweries, Europe's draft beer market is expected to thrive.

Opportunities

The draft beer market presents numerous opportunities, particularly as consumer preferences continue to evolve towards craft and artisanal products. One significant opportunity lies in the expansion of craft breweries, which are increasingly focusing on small-scale, unique brewing processes that cater to niche markets. As more consumers seek to explore diverse flavors and styles, breweries can capitalize on this trend by offering limited-edition drafts and seasonal brews. Additionally, collaboration between breweries and local restaurants or events can result in exclusive releases that appeal to dedicated beer enthusiasts, creating buzz and excitement around specific products. Furthermore, as sustainability becomes a priority for consumers, breweries that adopt eco-friendly practices, such as sustainable sourcing of ingredients and packaging, can differentiate themselves and attract a more environmentally conscious customer base.

Another promising opportunity exists in the digital realm, particularly with the rise of e-commerce and online retailing. As consumers become more comfortable purchasing alcoholic beverages online, breweries and retailers can develop robust online platforms that offer a diverse selection of draft beers for home delivery. Subscription models can also provide consumers with curated selections of craft beers, promoting brand loyalty and encouraging repeat purchases. This shift towards online shopping can not only increase accessibility for consumers but also help breweries reach previously untapped markets. Additionally, breweries that invest in marketing and promotional campaigns focused on social media and influencer partnerships can enhance their visibility and connect with younger demographics, which are increasingly driving the demand for unique and high-quality beer options.

Threats

Despite the positive growth prospects for the draft beer market, there are several threats that could impact its trajectory. One of the foremost challenges is the increasing competition from alternative alcoholic beverages, such as hard seltzers, ready-to-drink cocktails, and non-alcoholic options. These beverages have gained popularity for their perceived health benefits and lower calorie counts, appealing to health-conscious consumers who may reduce their beer consumption in favor of these alternatives. Additionally, the growing trend of low-alcohol and alcohol-free beers poses a threat to traditional draft beer sales, as consumers shift their preferences towards lighter options. As a result, breweries may need to innovate and adapt their product offerings to maintain market share and attract a diverse consumer base.

Another significant threat comes from regulatory changes and increasing taxation on alcoholic beverages, which can affect production costs and pricing strategies. Stricter regulations regarding marketing and advertising of alcoholic products can also hinder promotional efforts and limit brand visibility. Furthermore, global supply chain disruptions, particularly in the wake of the COVID-19 pandemic, may pose logistical challenges for breweries, impacting their ability to source ingredients and distribute products efficiently. As consumer preferences continue to evolve, breweries must remain agile and responsive to these external factors to mitigate risks and sustain growth in the draft beer market.

Competitor Outlook

• Anheuser-Busch InBev
• Molson Coors Beverage Company
• Heineken N.V.
• Diageo PLC
• Constellation Brands
• Asahi Group Holdings
• SABMiller
• Boston Beer Company
• Dogfish Head Craft Brewery
• Stone Brewing
• Craft Brew Alliance
• Brooklyn Brewery
• Lagunitas Brewing Company
• New Belgium Brewing Company
• Yuengling Brewery

The competitive landscape of the draft beer market is characterized by a mix of large multinational corporations and a growing number of craft breweries, each vying for consumer attention in an increasingly crowded space. Major players like Anheuser-Busch InBev and Molson Coors dominate the market due to their extensive distribution networks and established brand recognition. These companies often leverage economies of scale, allowing them to offer a diverse portfolio of beer styles while maintaining competitive pricing. However, the rise of craft breweries has disrupted this landscape, with smaller companies focusing on unique brewing techniques and local ingredients to differentiate themselves. Craft breweries have cultivated a loyal customer base through innovative marketing strategies and community engagement, positioning themselves as formidable competitors in the draft beer segment.

As the market continues to evolve, collaboration among breweries is becoming prevalent, leading to unique product offerings and expanded distribution opportunities. Many craft breweries are partnering with established companies to enhance their presence in the market while maintaining their distinct identity. For instance, craft breweries often collaborate on limited-edition brews that combine the expertise and creativity of both parties, generating excitement among consumers. These partnerships not only create buzz but also drive sales, as consumers are eager to try new and exclusive products. Furthermore, the growth of craft beer festivals and tasting events has fostered a sense of community within the industry, enabling breweries to connect directly with consumers and share their stories.

As the competitive landscape continues to shift, major companies are investing in innovation and sustainability initiatives to meet the changing demands of consumers. For example, companies like Heineken and Diageo are increasingly focusing on environmentally friendly practices, such as reducing carbon emissions and promoting responsible drinking. These efforts resonate with a growing segment of consumers who prioritize sustainability in their purchasing decisions. Additionally, established companies are expanding their craft beer portfolios through acquisitions and investments in smaller breweries, allowing them to tap into the artisanal market while leveraging their extensive distribution capabilities. This dual approach of innovation and acquisition positions major players to remain competitive in an evolving draft beer market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 SABMiller
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Diageo PLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Heineken N.V.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Stone Brewing
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Brooklyn Brewery
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Yuengling Brewery
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Boston Beer Company
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Craft Brew Alliance
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Anheuser-Busch InBev
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Asahi Group Holdings
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Constellation Brands
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Lagunitas Brewing Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Dogfish Head Craft Brewery
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 New Belgium Brewing Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Molson Coors Beverage Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Draft Beer Market, By User
    • 6.1.1 Commercial
    • 6.1.2 Residential
  • 6.2 Draft Beer Market, By Product Type
    • 6.2.1 Pale Lager
    • 6.2.2 IPA
    • 6.2.3 Stout
    • 6.2.4 Pilsner
    • 6.2.5 Wheat Beer
  • 6.3 Draft Beer Market, By Packaging Type
    • 6.3.1 Kegs
    • 6.3.2 Cans
    • 6.3.3 Bottles
  • 6.4 Draft Beer Market, By Distribution Channel
    • 6.4.1 Bars & Restaurants
    • 6.4.2 Liquor Stores
    • 6.4.3 Supermarkets
    • 6.4.4 Online Retailers

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Draft Beer Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Draft Beer market is categorized based on

By Product Type

• Pale Lager
• IPA
• Stout
• Pilsner
• Wheat Beer

By Distribution Channel

• Bars & Restaurants
• Liquor Stores
• Supermarkets
• Online Retailers

By Packaging Type

• Kegs
• Cans
• Bottles

By User

• Commercial
• Residential

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Anheuser-Busch InBev
• Molson Coors Beverage Company
• Heineken N.V.
• Diageo PLC
• Constellation Brands
• Asahi Group Holdings
• SABMiller
• Boston Beer Company
• Dogfish Head Craft Brewery
• Stone Brewing
• Craft Brew Alliance
• Brooklyn Brewery
• Lagunitas Brewing Company
• New Belgium Brewing Company
• Yuengling Brewery