Dessert Mixes

Dessert Mixes Market Outlook

The global dessert mixes market was valued at approximately USD 2.5 billion in 2023 and is anticipated to grow at a CAGR of around 5.7% from 2025 to 2035. This growth is driven by the increasing popularity of home baking, as more consumers turn to baking as a leisure activity, especially in the wake of the COVID-19 pandemic. Additionally, the rising demand for convenient and ready-to-use baking products has led to a surge in the adoption of dessert mixes among both households and foodservice establishments. This trend is further bolstered by the expansion of e-commerce platforms, making it easier for consumers to access a wide variety of dessert mixes without leaving their homes. Also, the growing inclination towards healthier dessert options is prompting manufacturers to innovate and introduce mixes that cater to dietary restrictions, such as gluten-free and organic ingredients. As the market continues to evolve, the focus on product quality and unique flavor profiles will play a crucial role in attracting a broader consumer base.

Growth Factor of the Market

One of the primary growth factors in the dessert mixes market is the increasing trend of home baking, which emerged significantly during and after the pandemic. Many consumers took up baking as a fun and rewarding hobby while stuck at home, leading to a surge in demand for ready-to-use mixes that simplify the baking process. Furthermore, the rise in disposable income, combined with a growing interest in gourmet baking and exotic flavors, has encouraged consumers to experiment with various dessert mixes. The convenience factor associated with dessert mixes has also led to their popularity among busy urban dwellers who seek quick and easy baking solutions. Additionally, the expanding foodservice sector, including cafes, restaurants, and catering services, has fueled the demand for bulk dessert mixes, allowing businesses to offer high-quality dessert options without the need for extensive preparation. Innovations in flavor and formulation, such as the introduction of vegan or low-sugar options, are also attracting health-conscious consumers, driving further market growth.

Key Highlights of the Market

• The global dessert mixes market is projected to reach USD 4.1 billion by 2035.
• Cake mixes constitute the largest share of the product type segment, driven by their widespread popularity.
• Online retail channels are experiencing rapid growth, reflecting changing consumer purchasing behavior.
• North America holds the largest market share, fueled by a strong culture of baking and dessert consumption.
• Organic and gluten-free dessert mixes are gaining traction, catering to health-conscious demographics.

By Product Type

Cake Mixes:

Cake mixes form the cornerstone of the dessert mixes market, representing a significant portion of the sales volume. Their popularity stems from the simplicity they offer consumers, allowing even novice bakers to create delicious cakes with minimal effort. The variety in flavors, such as vanilla, chocolate, and red velvet, coupled with various size options, caters to diverse consumer preferences. Additionally, manufacturers are increasingly introducing premium cake mixes that include high-quality ingredients, organic options, and unique flavor combinations, appealing to gourmet enthusiasts. The creative marketing strategies, such as themed cake mixes for holidays and special occasions, further enhance their market appeal, driving growth in this segment.

Brownie Mixes:

Brownie mixes have carved out a substantial niche within the dessert mixes market, appealing particularly to those who enjoy rich, chocolatey treats. The convenience of instant brownie mixes allows consumers to enjoy freshly baked brownies without extensive preparation. Moreover, there is a growing trend toward introducing gourmet brownie mixes that include ingredients like walnuts, caramel swirls, or sea salt, catering to an upscale market. The versatility of brownie mixes also allows for various applications, from casual gatherings to upscale dessert menus in restaurants. As a result, brownie mixes are becoming increasingly popular among both consumers and foodservice operations.

Cookie Mixes:

Cookie mixes are another major segment of the dessert mixes market, favored for their ease of use and nostalgic appeal. The variety of cookie flavors available, such as chocolate chip, oatmeal raisin, and peanut butter, ensures that there is something for every palate. These mixes are particularly popular among families, as they provide a fun activity for children and parents alike during baking sessions. Furthermore, the trend towards healthier alternatives has led to the introduction of cookie mixes that contain whole grains, reduced sugar, or added nutrients, catering to the health-conscious consumer. As such, cookie mixes not only maintain a strong presence in retail but also find their way into foodservice establishments looking to offer homemade-style desserts.

Pudding Mixes:

Pudding mixes are an integral part of the dessert mixes market, providing a smooth and creamy option that appeals to a wide demographic. These mixes are versatile, as they can be used in various desserts, including parfaits, trifles, or as standalone treats. The market for pudding mixes has expanded to include innovative flavors such as caramel, butterscotch, and seasonal varieties, which enhance consumer interest. Additionally, many pudding mixes are marketed as easy-to-make desserts that require little preparation time, making them a go-to option for busy families. The rising trend of nostalgia-based desserts is also benefiting the pudding mix segment, as many consumers seek to recreate childhood favorites.

Frosting Mixes:

The frosting mixes segment of the dessert mixes market is witnessing growth as consumers look for convenient ways to enhance their baked goods. These mixes offer an easy solution for creating delicious frostings in various flavors, including buttercream, cream cheese, and chocolate ganache. The ability to customize the sweetness and texture according to personal preferences is appealing to many home bakers. Furthermore, as themed baking and decorating trends gain traction, frosting mixes are becoming essential for achieving visually stunning and delicious desserts. The continuous introduction of innovative flavors and ready-to-use options in the frosting mix category is expected to drive growth significantly.

By Application

Home Baking:

The home baking application is the largest segment within the dessert mixes market, reflecting a significant shift in consumer behavior toward homemade desserts. This trend has accelerated with the rise in baking hobbies during the pandemic, propelling the demand for user-friendly mixes that simplify the baking process. Home bakers appreciate the convenience and time-saving aspects of dessert mixes, allowing them to produce quality results without extensive effort. Additionally, as consumers seek to create personalized and unique desserts for family gatherings and celebrations, the versatility offered by dessert mixes becomes particularly appealing. This segment is expected to continue its upward trajectory as more individuals engage in baking as a creative outlet.

Foodservice:

The foodservice application segment is emerging as a significant contributor to the dessert mixes market, as restaurants and cafes increasingly seek efficient solutions for dessert preparation. Dessert mixes offer foodservice providers the advantage of consistency in flavor and texture while reducing labor costs associated with in-house baking. The variety of mixes available allows establishments to cater to diverse customer preferences, enhancing their dessert menus. Moreover, the trend towards offering gourmet desserts in foodservice settings is encouraging operators to invest in high-quality mixes that can elevate their offerings. As dining out becomes more popular post-pandemic, this segment is poised for substantial growth.

Bakery:

The bakery application segment is a vital component of the dessert mixes market, as commercial bakeries increasingly rely on mixes to streamline their production processes. Utilizing dessert mixes allows bakeries to maintain consistency in product quality and taste while optimizing labor and reducing ingredient waste. Additionally, the growing trend towards specialty and artisanal bakeries has led to an increased focus on premium dessert mixes that offer unique flavors and high-quality ingredients. This segment is expected to witness continued growth as bakeries seek to satisfy the evolving tastes and preferences of their customers, particularly in urban areas where demand for innovative desserts is high.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain one of the leading distribution channels for dessert mixes, providing consumers with convenient access to a wide range of products. These retail formats typically offer a diverse selection of brands and flavors, catering to varying consumer preferences. The in-store experience allows shoppers to compare products and make informed decisions, contributing to the continued popularity of this channel. Promotions, discounts, and loyalty programs often available in larger retail environments further entice consumers to purchase dessert mixes. As supermarkets continue to adapt to consumer trends by expanding their product ranges, they will likely maintain their dominant position in the market.

Convenience Stores:

Convenience stores have emerged as a growing distribution channel for dessert mixes, particularly among busy urban dwellers seeking quick and accessible solutions for their baking needs. These stores typically stock popular and well-known brands of dessert mixes, enabling consumers to make spontaneous purchases. The rise of smaller packaging options has made it easier for convenience stores to cater to customers who may not wish to purchase large quantities. Additionally, the 24/7 availability of convenience stores appeals to consumers looking for late-night baking or dessert needs, boosting sales in this segment. The convenience factor is expected to drive further growth as more consumers seek quick solutions.

Online Retailers:

Online retailers are rapidly becoming a key distribution channel within the dessert mixes market, driven by the increasing trend toward e-commerce shopping. The convenience and accessibility of online platforms allow consumers to explore a wider variety of brands and flavors without the limitations of physical stores. Subscription services and online promotions are enhancing the appeal of purchasing dessert mixes through e-commerce channels. Additionally, the ability to read reviews and ratings from other consumers before making a purchase further increases confidence in online shopping. As technology continues to evolve and consumers become more comfortable with online shopping, this segment is expected to see significant growth.

Specialty Stores:

Specialty stores play an important role in the dessert mixes market by offering unique and high-quality products that cater to niche consumer segments. These stores often focus on gourmet and artisanal mixes that emphasize premium ingredients and innovative flavors, attracting discerning consumers who seek superior baking products. The personalized shopping experience provided by specialty stores allows customers to receive tailored recommendations and learn more about the products they purchase. Furthermore, the trend toward healthy and organic ingredients has spurred the growth of specialty stores that cater to health-conscious consumers. As the demand for unique and high-quality dessert mixes continues to rise, specialty stores will remain essential in meeting these consumer needs.

By Ingredient Type

Chocolate:

Chocolate is one of the most popular ingredient types in the dessert mixes market, appealing to a vast array of consumers who enjoy its rich flavor. Chocolate mixes are versatile and used in various products, including cakes, brownies, and cookies. The continuous innovation in chocolate flavors, such as dark chocolate, milk chocolate, and even exotic varieties like white chocolate and ruby chocolate, has contributed to the growth of this segment. Additionally, the availability of premium chocolate mixes with high cocoa content caters to gourmet markets, further expanding the consumer base. The increasing awareness of the health benefits of dark chocolate is also encouraging consumers to explore various chocolate dessert mixes.

Vanilla:

Vanilla is another quintessential ingredient in the dessert mixes market, known for its classic flavor and versatility. It serves as a base for many dessert recipes, from cakes to puddings and frostings. The trend toward natural and organic ingredients has led to a rise in the demand for mixes that feature real vanilla extract or vanilla beans, enhancing the quality and taste of the final product. In addition, the popularity of vanilla as a complement to other flavors, such as chocolate, fruit, and spice, ensures its continued significance in the market. As consumers increasingly seek premium products, the vanilla ingredient segment is poised for steady growth.

Strawberry:

Strawberry-flavored dessert mixes are gaining traction in the market, particularly among those seeking fruity and refreshing options. The appeal of strawberry mixes lies in their vibrant flavor and the nostalgia associated with classic desserts like strawberry shortcake and gelatin desserts. As consumers become more adventurous with their dessert choices, manufacturers are introducing innovative strawberry mixes that incorporate unique combinations with other fruits or flavors. The increasing consumer preference for natural and authentic flavors has also led to a rise in the demand for strawberry mixes made with real fruit or natural extracts. This segment is expected to grow in popularity as seasonal and limited-edition mixes become more prevalent.

Caramel:

Caramel is emerging as a favored ingredient type in the dessert mixes market, appealing to consumers who enjoy the rich and buttery flavor it imparts. Caramel mixes are versatile, often used in cake mixes, pudding mixes, and frostings, providing a unique twist to traditional dessert recipes. The trend towards indulgent desserts has fueled the demand for caramel-flavored products, particularly in foodservice settings where gourmet options are prized. Moreover, the innovation surrounding caramel mixes, including salted caramel variations and caramel swirls, enhances their market appeal. As consumers increasingly seek exciting flavor experiences, the caramel ingredient segment is expected to witness considerable growth.

Lemon:

Lemon-flavored dessert mixes are gaining popularity due to their refreshing and tangy profile, which provides a delightful contrast to the sweetness of traditional desserts. These mixes are commonly used in cakes, puddings, and frostings, offering a zesty twist to classic recipes. The growing trend towards citrus-flavored desserts is encouraging manufacturers to explore innovative lemon mixes that incorporate other flavors, such as blueberry or coconut, to create unique combinations. Additionally, the health-conscious demographic is increasingly drawn to lemon-flavored desserts, as they are often perceived as lighter options. As the demand for diverse and exciting dessert flavors continues to rise, the lemon ingredient segment is expected to thrive.

By Region

The North American region dominates the dessert mixes market, accounting for over 40% of the global market share in 2023. The strong culture of home baking, coupled with a convenient lifestyle, has led to significant consumption of dessert mixes in households and foodservice establishments alike. The market in North America is projected to grow at a CAGR of 5.5%, driven by innovations in flavor and packaging that cater to evolving consumer preferences. Additionally, the presence of numerous key players in the region and the robust distribution channels further support market growth, ensuring a steady supply of various dessert mixes to meet consumer demand.

Europe stands as the second-largest market for dessert mixes, with a share of approximately 30% in 2023. The European market is characterized by a diverse range of traditional and modern dessert preferences, leading to a wide variety of available mixes. Countries like Germany, the UK, and France are particularly notable for their love of home baking and unique dessert creations, contributing to the region's growth. The increasing interest in organic and healthier dessert options is also anticipated to drive market expansion in Europe, as manufacturers introduce innovative products that align with health-conscious consumer trends. As consumer preferences shift towards convenience and quality, the European dessert mixes market is poised for steady growth.

Opportunities

One of the most significant opportunities in the dessert mixes market is the growing trend of health-conscious consumers seeking healthier alternatives to traditional desserts. This shift in consumer behavior has prompted manufacturers to develop mixes that are organic, gluten-free, or low-sugar, catering to the needs of health-focused demographics. As more consumers become aware of the ingredients in their food, there is an increasing demand for transparency and clean-label products. This presents an opportunity for companies to innovate and introduce unique dessert mixes that not only satisfy cravings but also align with healthier eating habits. By focusing on functional ingredients and promoting health benefits, brands can differentiate themselves in a competitive market and attract a broader audience.

Another promising opportunity lies in the expansion of e-commerce platforms for distributing dessert mixes. The shift toward online shopping, accelerated by the pandemic, has reshaped consumer purchasing habits, making it essential for brands to establish a strong online presence. By leveraging digital marketing strategies, companies can reach consumers directly, providing them with easy access to a variety of products. Subscription models for dessert mixes could also be explored, offering consumers a convenient way to receive their favorite products regularly. Emphasizing user-friendly websites, engaging content, and customer reviews can further enhance the online shopping experience, ultimately driving sales and brand loyalty in the dessert mixes market.

Threats

One of the primary threats facing the dessert mixes market is the increasing competition from homemade alternatives. As more consumers engage in home baking, the perception of homemade desserts being fresher and more wholesome can deter them from purchasing ready-to-use mixes. Additionally, the rising popularity of DIY baking kits and specialty baking blogs that encourage consumers to make desserts from scratch pose a challenge for established brands in the market. To counteract this threat, companies must focus on differentiating their products through unique flavors, high-quality ingredients, and convenience, ensuring that they meet consumer expectations for both quality and ease of use. Addressing consumer concerns about processed ingredients will also be crucial in maintaining market relevance.

Another significant threat to the dessert mixes market is the volatility in raw ingredient prices. Fluctuations in the cost of key ingredients, such as sugar, flour, and flavorings, can impact production costs and profit margins for manufacturers. This volatility may lead to higher retail prices, which could deter price-sensitive consumers. Additionally, supply chain disruptions, as experienced during the pandemic, highlight the vulnerabilities in sourcing ingredients and the need for manufacturers to establish robust supply chains. To mitigate this threat, companies may need to explore alternative sourcing options or invest in local suppliers to ensure stability in their ingredient supply. Maintaining transparent communication with consumers about pricing and ingredient sourcing can also build trust and loyalty amid these challenges.

Competitor Outlook

• Betty Crocker
• Duncan Hines
• Pillsbury
• King Arthur Baking Company
• Ghirardelli
• Jiffy Mix
• Bob's Red Mill
• Simple Mills
• Wilton
• Pinnacle Foods
• Hershey's
• Krusteaz
• Gluten-Free Palace
• Dreidoppel
• Funfetti

The dessert mixes market is characterized by a diverse competitive landscape that includes both established brands and emerging players. Major companies such as Betty Crocker, Duncan Hines, and Pillsbury dominate the market with their extensive product offerings, brand recognition, and established distribution channels. These companies continually innovate, introducing new flavors and product lines to cater to the evolving preferences of consumers. The fierce competition among these established brands drives the need for constant product enhancement and marketing strategies aimed at capturing consumer attention in an increasingly crowded marketplace.

In addition to established players, the dessert mixes market also sees the presence of niche brands. Companies like King Arthur Baking Company and Simple Mills focus on premium and healthier options, appealing to health-conscious consumers seeking high-quality ingredients. These brands embrace transparency in their sourcing and production practices, which resonates with a growing demographic that prioritizes quality over quantity. This trend towards specialty and artisanal products is reshaping the competitive landscape, encouraging larger companies to adapt and innovate to meet changing consumer expectations.

The competitive dynamics of the dessert mixes market are also influenced by the rising trend of online retail and e-commerce. As consumers increasingly turn to online shopping, companies must invest in digital marketing strategies to reach their target audience effectively. This shift requires brands to create engaging online content and user-friendly shopping experiences to capture consumer attention and loyalty. Additionally, the emergence of subscription services for dessert mixes presents an opportunity for companies to establish ongoing relationships with their customers, ensuring consistent revenue streams and brand engagement over time. As the market continues to evolve, brands that embrace innovation, quality, and adaptability will be well-positioned for success.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Wilton
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Funfetti
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Krusteaz
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hershey's
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Jiffy Mix
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Pillsbury
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Dreidoppel
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Ghirardelli
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Duncan Hines
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Simple Mills
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Betty Crocker
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Bob's Red Mill
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Pinnacle Foods
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Gluten-Free Palace
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 King Arthur Baking Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Dessert Mixes Market, By Application
    • 6.1.1 Home Baking
    • 6.1.2 Foodservice
    • 6.1.3 Bakery
  • 6.2 Dessert Mixes Market, By Product Type
    • 6.2.1 Cake Mixes
    • 6.2.2 Brownie Mixes
    • 6.2.3 Cookie Mixes
    • 6.2.4 Pudding Mixes
    • 6.2.5 Frosting Mixes
  • 6.3 Dessert Mixes Market, By Ingredient Type
    • 6.3.1 Chocolate
    • 6.3.2 Vanilla
    • 6.3.3 Strawberry
    • 6.3.4 Caramel
    • 6.3.5 Lemon
  • 6.4 Dessert Mixes Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retailers
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Dessert Mixes Market by Region
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Dessert Mixes market is categorized based on

By Product Type

• Cake Mixes
• Brownie Mixes
• Cookie Mixes
• Pudding Mixes
• Frosting Mixes

By Application

• Home Baking
• Foodservice
• Bakery

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others

By Ingredient Type

• Chocolate
• Vanilla
• Strawberry
• Caramel
• Lemon

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Betty Crocker
• Duncan Hines
• Pillsbury
• King Arthur Baking Company
• Ghirardelli
• Jiffy Mix
• Bob's Red Mill
• Simple Mills
• Wilton
• Pinnacle Foods
• Hershey's
• Krusteaz
• Gluten-Free Palace
• Dreidoppel
• Funfetti