Deodorants And Antiperspirants

Deodorants And Antiperspirants Market Outlook

The global deodorants and antiperspirants market is projected to reach approximately USD 28.5 billion by 2035, exhibiting a robust compound annual growth rate (CAGR) of around 5.8% from 2025 to 2035. Factors contributing to this growth include increasing consumer awareness regarding personal hygiene, rising disposable incomes, and a growing demand for natural and organic cosmetic products. The market is also benefitting from innovative product launches and the introduction of environmentally friendly packaging, which are appealing to eco-conscious consumers. The rise in urbanization and busy lifestyles is further propelling the demand for convenient personal care products. Additionally, social media and influencer marketing are significantly impacting consumer purchasing behavior, particularly among younger demographics.

Growth Factor of the Market

The deodorants and antiperspirants market is experiencing a significant growth trajectory, driven by several key factors. First and foremost, the increasing awareness about personal grooming and hygiene, especially post-pandemic, has amplified consumer interest in deodorants and antiperspirants. Furthermore, the shift in consumer preferences towards natural and organic ingredients has led brands to innovate and introduce products free from harmful chemicals, thereby catering to a growing segment of health-conscious consumers. Additionally, the rise in e-commerce platforms has made these products more accessible and convenient to purchase, further driving market growth. The expansion of retail channels, including supermarkets, hypermarkets, and specialty stores, has also played a pivotal role in enhancing product visibility and availability. Furthermore, ongoing research and development aimed at creating long-lasting and skin-friendly formulations are expected to foster further market expansion.

Key Highlights of the Market

• The market is projected to reach USD 28.5 billion by 2035 with a CAGR of 5.8%.
• Natural and organic deodorant products are witnessing a significant surge in demand.
• Online retail channels are quickly becoming the preferred shopping method for consumers.
• Innovative product launches continue to shape consumer preferences in the market.
• Awareness regarding personal hygiene has increased significantly due to global health events.

By Product Type

Spray Deodorants:

Spray deodorants represent a popular segment within the deodorants and antiperspirants market, primarily due to their convenience and ease of application. These products often come in an aerosol can, allowing consumers to apply them without the need for direct contact with the skin. Spray deodorants are favored by many individuals because they dry quickly and provide a long-lasting fragrance while combating body odor. Additionally, the variety of scents available in the spray format appeals to a wide range of consumers, making them a staple in personal care routines. Moreover, the introduction of alcohol-free and natural ingredient spray options has catalyzed growth in this segment as consumers gravitate toward healthier alternatives.

Roll-On Deodorants:

Roll-on deodorants are another crucial product type in the deodorants and antiperspirants market, recognized for their user-friendly design that allows for precise application. The ball tip of these deodorants ensures a smooth and controlled dispensing of product, making it easy to apply underarm coverage. Many consumers appreciate roll-ons for their long-lasting odor protection and skin-soothing properties, often enhanced with moisturizing agents. They are particularly appealing to those with sensitive skin, as many brands offer hypoallergenic formulations. Additionally, the growing trend towards personal care products with minimal environmental impact has led brands to develop roll-on deodorants with sustainable packaging options, further enhancing their attractiveness in the marketplace.

Stick Deodorants:

Stick deodorants are a traditional yet enduring segment within the deodorants and antiperspirants market. Known for their solid formulation, stick deodorants provide targeted and long-lasting odor protection, making them a popular choice among consumers. The ease of application and compact size make them ideal for on-the-go use, fitting easily in bags or pockets. Additionally, advancements in formulation have led to the development of stick deodorants that are free from aluminum and parabens, appealing to the increasing number of consumers seeking clean beauty products. Furthermore, the ability to customize scents and formulas has attracted a broader audience, as brands cater to specific needs and preferences within this segment.

Cream Deodorants:

Cream deodorants are gaining traction in the deodorants and antiperspirants market as consumers seek out more natural and skin-friendly alternatives. These products typically contain moisturizing ingredients that help to soothe and nourish the skin while providing effective odor protection. Cream deodorants are particularly appealing to individuals with sensitive skin, as they often feature gentle formulas free from harsh chemicals. The application method also allows for a more controlled use of product, enabling consumers to target specific areas. Additionally, the trend towards sustainability and eco-consciousness has prompted brands to offer cream deodorants in recyclable packaging, further enhancing their appeal among environmentally aware consumers.

Wipes:

Wipes are an innovative and convenient segment of the deodorants and antiperspirants market, designed to offer on-the-go freshness in a compact form. These products are often infused with deodorizing agents and fragrances, allowing users to refresh themselves quickly, especially during travel or after physical activity. The convenience of wipes is particularly appealing to younger consumers who prioritize practicality and portability. Moreover, the rise in health and hygiene awareness has bolstered demand for wipes, as they are effective in providing immediate odor protection. Brands are increasingly focusing on formulating wipes with natural ingredients, ensuring that they are not only effective but also gentle on the skin. This focus on health-conscious formulations has expanded their market reach significantly.

By Application

Men:

The men's segment of the deodorants and antiperspirants market has witnessed significant growth as brands increasingly tailor products to meet the specific needs and preferences of male consumers. Traditionally dominated by strong, musky scents, the men's market is now diversifying, with an emphasis on fresh and clean fragrances that cater to a broader audience. Many male consumers are also becoming more conscious of the ingredients in their grooming products, leading to the introduction of natural and organic options. Additionally, the rise of social media and influencer marketing has played a crucial role in shaping male grooming trends, encouraging men to invest in personal care products that enhance their overall image.

Women:

The women’s segment has traditionally been a stronghold within the deodorants and antiperspirants market, with a wide variety of products available that cater to diverse preferences. Women tend to favor deodorants that not only provide effective odor protection but also incorporate pleasant and feminine scents. The increasing awareness of personal care and grooming among women, along with the trend towards natural and organic ingredients, has fostered the growth of this segment. Brands are responding to consumer demands by offering more product lines that feature botanical extracts and essential oils, thus enhancing both performance and sensory experience. Furthermore, the rising popularity of unisex products has led to a blending of offerings that appeal to both genders.

Unisex:

The unisex segment in the deodorants and antiperspirants market is emerging as a noteworthy trend, reflecting a shift in consumer preferences towards inclusivity and gender-neutral products. This growing demand is driven by changing societal norms and the desire for products that can be used by individuals of any gender. Unisex deodorants often feature fresh, versatile scents that appeal to a broad audience, and brands are increasingly focusing on natural and hypoallergenic formulations that address diverse skin types and sensitivities. The rise of social media influencers who advocate for gender-neutral beauty products is further propelling this trend, as consumers seek to break away from traditional gendered marketing in personal care products.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a dominant distribution channel in the deodorants and antiperspirants market, offering consumers a wide variety of brands and product types all under one roof. These retail environments provide the advantage of convenience, allowing shoppers to easily browse and purchase personal care items alongside their regular grocery shopping. The extensive shelf space and promotional opportunities available in these outlets also enable brands to effectively showcase new products, enhancing visibility and encouraging impulse purchases. Additionally, the growing trend of private label deodorants within supermarkets is providing consumers with more affordable options, thereby increasing overall market growth.

Drug Stores:

Drug stores are a significant distribution channel for deodorants and antiperspirants, serving as essential outlets for health and wellness products. These stores typically offer a curated selection of personal care items, appealing to consumers who prioritize both hygiene and efficacy. With knowledgeable staff and a focus on customer service, drug stores are well-positioned to promote specialized deodorant products that cater to specific consumer needs, such as sensitivity or skin conditions. The close association of drug stores with health and wellness also resonates with health-conscious consumers who are increasingly seeking products with clean ingredients and dermatological endorsements, further driving sales within this channel.

Online Retail:

The online retail channel has rapidly gained traction in the deodorants and antiperspirants market, driven by the convenience of e-commerce and the increasing preference for online shopping among consumers. This channel offers a wide range of products, often accompanied by detailed descriptions and customer reviews that aid in the decision-making process. Furthermore, the ability to compare prices across different platforms has attracted budget-conscious shoppers, while subscription services and promotions have enhanced customer loyalty. Brands are increasingly investing in digital marketing strategies to engage consumers and drive online sales, thereby capitalizing on the growing trend of e-commerce. The COVID-19 pandemic has further accelerated this shift, with many consumers now considering online shopping as a primary method for purchasing personal care products.

Specialty Stores:

Specialty stores play a unique role in the deodorants and antiperspirants market by offering curated selections of niche products that cater to specific consumer preferences. These outlets often focus on products with organic, cruelty-free, or environmentally friendly formulations, appealing to consumers who prioritize sustainability and ethical choices. The knowledgeable staff in specialty stores can provide personalized recommendations, enhancing the shopping experience for customers seeking specific benefits, such as natural ingredients or vegan formulations. Additionally, the intimate store environment fosters brand loyalty, as consumers feel more connected to the products and the values they represent, driving growth in this particular distribution channel.

Others:

The "Others" category encompasses various alternative distribution channels, including convenience stores, vending machines, and pop-up shops, which are increasingly gaining traction in the deodorants and antiperspirants market. These channels often cater to consumers looking for quick purchases, particularly in urban areas where convenience and accessibility are key. The presence of deodorants in convenience stores and vending machines allows for immediate access to personal care products, particularly for those on the go. Moreover, pop-up shops and events designed to promote specific brands or products are becoming more common, providing consumers with unique shopping experiences and opportunities to discover new offerings. This diversification of distribution channels reflects the evolving landscape of consumer shopping habits and preferences.

By Ingredient Type

Aluminum Compounds:

Aluminum compounds have long been a standard ingredient in antiperspirants, functioning to block sweat glands and reduce perspiration. The effectiveness of these compounds contributes significantly to the popularity of antiperspirants among consumers who seek reliable sweat control, particularly in high-activity scenarios. However, growing health concerns surrounding the safety of aluminum-based products have prompted consumers to seek alternatives, thereby fueling the demand for aluminum-free options. As a result, brands are innovating and reformulating their products to include natural alternatives that provide similar benefits without the perceived risks associated with aluminum. Despite these concerns, aluminum compounds remain a prevalent ingredient type within the market, illustrating a dichotomy between consumer preference and health consciousness.

Parabens:

Parabens have been widely used as preservatives in deodorants and antiperspirants to prevent bacterial growth and extend shelf life. However, increasing awareness of the potential health risks associated with parabens has led to a growing demand for paraben-free products. Many consumers are shifting towards personal care items that avoid synthetic preservatives, driving brands to reformulate their products to meet these preferences. As a result, the market is witnessing a rise in the availability of paraben-free deodorants and antiperspirants that utilize natural preservatives, ensuring both product safety and efficacy. This shift reflects a broader trend towards cleaner beauty and personal care products that prioritize consumer health and well-being.

Fragrances:

Fragrances constitute a critical component of deodorants and antiperspirants, enhancing the sensory experience and providing long-lasting freshness. With consumers increasingly seeking products that not only neutralize odor but also impart pleasant scents, the demand for innovative fragrance formulations has surged. Brands are investing in the development of unique scent profiles that resonate with various demographics, catering to individual preferences and lifestyles. Moreover, the rise of natural and botanical fragrances is becoming a popular trend, as consumers favor products that are free from synthetic compounds. This growing interest in fragrance diversity and quality is shaping the market landscape, prompting brands to prioritize scent innovation in their product offerings.

Triclosan:

Triclosan, an antimicrobial agent commonly used in personal care products, has been a topic of controversy in recent years due to regulatory scrutiny and consumer concerns regarding its safety. While triclosan is effective in inhibiting bacterial growth and providing odor control, growing evidence linking it to hormonal disruptions has led to a decline in its usage. As consumers become more health-conscious and informed about ingredient safety, many brands are re-evaluating their formulations to eliminate triclosan in favor of safer alternatives. This shift is reflecting broader trends in the personal care market, as brands seek to align their offerings with consumer demands for clean, safe, and effective products that prioritize overall health and well-being.

By Region

The deodorants and antiperspirants market exhibits diverse dynamics across various regions, driven by cultural preferences, market maturity, and consumer trends. North America, being one of the largest markets, is projected to account for approximately 30% of the global share by 2035, with a CAGR of 4.5% from 2025 to 2035. The region's growth is primarily fueled by increasing awareness of personal grooming, alongside a surge in demand for natural and organic products. Furthermore, the presence of established brands and innovative product offerings has contributed to its market dominance. Europe closely follows, with a significant market share driven by the demand for premium and specialized products, particularly in Western Europe, where consumers are willing to invest in high-quality personal care items.

Asia Pacific is anticipated to emerge as a rapidly growing market in the deodorants and antiperspirants segment, with a projected CAGR of 6.5% from 2025 to 2035. The rise in disposable incomes, urbanization, and changing lifestyles are key factors contributing to this growth, as consumers increasingly prioritize personal hygiene and grooming. Countries such as India and China are witnessing a surge in demand for deodorants, supported by a burgeoning youth population that is heavily influenced by global beauty trends. Latin America and the Middle East & Africa are expected to present steady growth opportunities, albeit at a slower pace, as they continue to develop their retail infrastructures and enhance consumer education about personal care products. In summary, while North America and Europe remain prominent markets, the Asia Pacific region holds the potential for substantial growth in the coming years.

Opportunities

The deodorants and antiperspirants market is ripe with opportunities for innovation and expansion. One of the most significant opportunities lies in the growing consumer demand for natural and organic products, as more individuals become conscious of the ingredients in their personal care items. Brands that invest in research and development to create effective formulations using natural ingredients are likely to capture a larger share of the market. Additionally, as consumers are increasingly seeking customized products that cater to their specific needs, there is potential for companies to develop specialized deodorants targeting distinct consumer segments, such as athletes, individuals with sensitive skin, or those preferring vegan formulations. This trend indicates a shift towards personalization, presenting brands with opportunities to innovate and differentiate themselves.

Furthermore, the rise of e-commerce and digital marketing strategies has opened new avenues for reaching consumers and enhancing brand visibility. Brands can capitalize on online retail platforms to connect directly with consumers, leveraging targeted advertising and social media campaigns to increase awareness and drive sales. Collaborations with influencers and beauty bloggers can also play a crucial role in promoting products and reaching untapped audiences. Additionally, the increasing trend of sustainable and eco-friendly packaging presents an opportunity for brands to align with consumer values, further strengthening their market position. Overall, the deodorants and antiperspirants market is poised for growth, with ample opportunities for innovation, personalization, and sustainability.

Threats

Despite the promising growth prospects in the deodorants and antiperspirants market, several threats could impact its trajectory. One of the primary concerns is the increasing scrutiny over ingredient safety, particularly regarding aluminum compounds and parabens, which have led to consumer apprehensions. As regulatory bodies and health organizations intensify their focus on product safety, brands may face challenges in formulating products that comply with stringent regulations while also meeting consumer demands for efficacy. This heightened scrutiny can lead to increased research and development costs, as companies strive to create safer alternatives, potentially impacting profit margins. Additionally, the proliferation of counterfeit products and lower-quality alternatives in the market poses a threat to established brands, as consumers may be lured by cheaper options, compromising brand loyalty.

Another significant threat is the rapidly changing consumer preferences and trends within the personal care industry. As consumers become more informed and discerning, brands must continuously innovate and adapt to keep pace with shifting demands. Failure to do so can result in loss of market share to more agile competitors offering trendy or personalized products. Moreover, economic fluctuations or recessions can lead consumers to prioritize essential purchases, impacting sales of non-essential personal care items such as deodorants and antiperspirants. Brands that cannot effectively navigate these market dynamics may find it increasingly challenging to maintain their competitive edge. Thus, while the opportunities in the market are considerable, the threats posed by safety concerns, changing consumer preferences, and economic factors must be carefully managed.

Competitor Outlook

• Procter & Gamble
• Unilever
• Colgate-Palmolive
• Beiersdorf AG
• Coty Inc.
• Henkel AG & Co. KGaA
• Edgewell Personal Care Company
• Shiseido Company, Limited
• Reckitt Benckiser Group plc
• Amway Corporation
• Mary Kay Inc.
• Avon Products, Inc.
• Oriflame Holding AG
• LG Household & Health Care
• Kao Corporation

The competitive landscape of the deodorants and antiperspirants market is characterized by the presence of both established global players and emerging brands striving for market share. Major companies such as Procter & Gamble and Unilever dominate the market through their extensive product portfolios, strong brand recognition, and significant investment in marketing and innovation. These industry giants have successfully capitalized on consumer trends towards natural and organic products by reformulating existing lines and launching new ones that align with contemporary preferences. Moreover, their robust distribution channels, including partnerships with retailers and e-commerce platforms, further enhance their market presence and accessibility to consumers.

In addition to the established players, there is a growing number of niche and emerging brands that are challenging the status quo by offering innovative and specialized products. These brands often prioritize sustainability and natural ingredients, appealing to the increasingly health-conscious consumer base. For instance, companies like Native and Schmidt's have carved out a niche market with their aluminum-free and cruelty-free deodorants, gaining traction among consumers seeking more ethical and environmentally friendly options. This dynamic environment fosters healthy competition, encouraging all players to continuously evolve and adapt their strategies to meet the changing demands of the market.

Key companies such as Colgate-Palmolive and Beiersdorf AG are also making significant strides in product innovation and marketing initiatives. Colgate-Palmolive has been enhancing its deodorant range with the introduction of new scents and formulations that cater to diverse consumer preferences. Meanwhile, Beiersdorf AG, known for its NIVEA brand, has expanded its product offerings to include various deodorant forms, from sprays to roll-ons, all aimed at providing effective odor protection while emphasizing skin compatibility. The emphasis on research and development is evident as companies invest in technological advancements to create more effective formulations, thereby solidifying their competitive edge in the market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Coty Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Beiersdorf AG
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Mary Kay Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Kao Corporation
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Procter & Gamble
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Amway Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Colgate-Palmolive
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Avon Products, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Oriflame Holding AG
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Henkel AG & Co. KGaA
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Shiseido Company, Limited
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 LG Household & Health Care
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group plc
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Edgewell Personal Care Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Deodorants And Antiperspirants Market, By Application
    • 6.1.1 Men
    • 6.1.2 Women
    • 6.1.3 Unisex
  • 6.2 Deodorants And Antiperspirants Market, By Product Type
    • 6.2.1 Spray Deodorants
    • 6.2.2 Roll-On Deodorants
    • 6.2.3 Stick Deodorants
    • 6.2.4 Cream Deodorants
    • 6.2.5 Wipes
  • 6.3 Deodorants And Antiperspirants Market, By Ingredient Type
    • 6.3.1 Aluminum Compounds
    • 6.3.2 Parabens
    • 6.3.3 Fragrances
    • 6.3.4 Triclosan
    • 6.3.5 Others
  • 6.4 Deodorants And Antiperspirants Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Drug Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Deodorants And Antiperspirants Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Deodorants And Antiperspirants market is categorized based on

By Product Type

• Spray Deodorants
• Roll-On Deodorants
• Stick Deodorants
• Cream Deodorants
• Wipes

By Application

• Men
• Women
• Unisex

By Distribution Channel

• Supermarkets/Hypermarkets
• Drug Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Aluminum Compounds
• Parabens
• Fragrances
• Triclosan
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble
• Unilever
• Colgate-Palmolive
• Beiersdorf AG
• Coty Inc.
• Henkel AG & Co. KGaA
• Edgewell Personal Care Company
• Shiseido Company, Limited
• Reckitt Benckiser Group plc
• Amway Corporation
• Mary Kay Inc.
• Avon Products, Inc.
• Oriflame Holding AG
• LG Household & Health Care
• Kao Corporation