Canned Alcoholic Beverages

Canned Alcoholic Beverages Market Outlook

The global canned alcoholic beverages market is poised to reach approximately USD 27 billion by 2035, with a compound annual growth rate (CAGR) of around 9% during the forecast period from 2025 to 2035. This growth is driven by shifting consumer preferences towards convenience and ready-to-drink options, alongside a growing interest in craft and artisanal products. The increasing popularity of outdoor activities and social gatherings has further propelled the demand for portable and easy-to-consume alcoholic beverages. Additionally, the rise in e-commerce and the availability of diverse product ranges are expected to significantly contribute to market expansion in this segment. As brands innovate and diversify their offerings to include a wider variety of flavors and alcohol types, the market is likely to experience robust growth.

Growth Factor of the Market

The market for canned alcoholic beverages is experiencing significant growth due to various factors that cater to changing consumer lifestyles and preferences. One major driver is the increasing demand for convenience among consumers, who seek products that are easy to carry, store, and consume, particularly during outdoor activities such as picnics, barbecues, and beach outings. Moreover, the trend towards health-conscious drinking has encouraged manufacturers to innovate with lower-calorie and craft options, appealing to a wider demographic. The rise of social media has also played a vital role in promoting canned beverages, with brands leveraging platforms to launch targeted advertising campaigns, increasing brand visibility and engagement. Additionally, advancements in canning technology have improved the shelf life and flavor preservation of these products, making them more appealing to consumers concerned about quality. The growing acceptance of alcohol consumption in social settings has further propelled the market, particularly among younger consumers who prioritize unique and enjoyable drinking experiences.

Key Highlights of the Market

• The global canned alcoholic beverages market is expected to reach USD 27 billion by 2035.
• Strong CAGR of approximately 9% projected from 2025 to 2035.
• Increasing popularity of ready-to-drink options among health-conscious consumers.
• Expanding distribution channels, particularly online retail, fueling market growth.
• Innovations in flavors and packaging enhancing product appeal and consumer engagement.

By Product Type

Beer:

Beer remains the most consumed segment within the canned alcoholic beverages market, accounting for a significant share due to its widespread popularity and versatility. The convenience of cans allows for easy transportation and disposal, making it a favored choice among consumers, especially during social gatherings and outdoor events. Craft beers in cans have surged in popularity, with many microbreweries and craft breweries opting for this packaging to cater to the rising demand for unique flavors and local products. Additionally, the introduction of low-alcohol and flavored beer options has attracted health-conscious drinkers, further driving the segment's growth. As consumer preferences evolve, beer manufacturers continue to innovate with new brewing techniques and can designs, enhancing the overall drinking experience.

Wine:

The canned wine segment has gained traction as consumers seek convenient options for enjoying wine on-the-go. This segment has expanded rapidly, particularly among younger drinkers who appreciate the portability of canned wine during outdoor activities and casual events. Canned wine offers a variety of choices, from sparkling to still wines, catering to diverse palates and occasions. The growing acceptance of canned wine in mainstream markets has also led to collaborations between established wineries and canning companies, resulting in premium-quality products that challenge traditional perceptions of wine packaging. The increasing trend of wine tasting and outdoor entertainment has further amplified the demand for canned wine, thus solidifying its position in the market.

Spirits:

Spirits in canned formats have emerged as an innovative solution for consumers looking for ready-to-drink cocktails. This sub-segment has seen significant growth, fueled by the demand for high-quality, convenient alcoholic beverages. Canned spirits often come in various cocktail blends, providing consumers with a bar-quality drinking experience without the hassle of preparation. Moreover, the introduction of pre-mixed cocktails has expanded the category, allowing brands to target a broader audience, including those who may not traditionally consume spirits. As the trend of craft cocktails continues to rise, the canned spirits segment is adapting to meet consumer expectations for unique flavor profiles and quality, leading to a dynamic shift in the market landscape.

Cocktails:

Canned cocktails have become increasingly popular, driven by the growing consumer preference for convenience and ready-to-drink options. This segment caters to a diverse clientele, offering a wide range of flavors and alcoholic content to suit various tastes and occasions. The appeal of canned cocktails lies in their ability to provide a quality drinking experience without the need for mixing or preparation. Many brands have embraced this trend by creating unique, signature cocktails that capture the essence of traditional bar offerings in a portable format. As trends in mixology evolve, canned cocktails are becoming more innovative, incorporating fresh ingredients and artisanal spirits, thereby enhancing the overall consumer experience and solidifying their place in the market.

Hard Seltzers:

Hard seltzers have emerged as a game-changer in the canned alcoholic beverage market, appealing to health-conscious consumers looking for lighter and refreshing options. This segment has witnessed explosive growth, particularly among younger demographics who are drawn to the lower calorie and carbohydrate content of hard seltzers compared to traditional alcoholic beverages. The versatility of hard seltzers allows for a wide range of flavors and infusions, drawing in consumers who favor fruit-flavored drinks. The rise of social media influencers promoting these beverages has also contributed significantly to their popularity. With increasing competition, brands are continuously innovating to create unique flavor combinations and enhance the overall consumer experience, driving further growth in this sub-segment.

By Application

Convenience Stores:

Convenience stores play a crucial role in the distribution of canned alcoholic beverages, providing consumers with easy access to a variety of products at their convenience. The fast-paced lifestyles of consumers have driven the demand for quick purchases, making convenience stores a popular choice for on-the-go drinkers. The strategic placement of canned alcoholic beverages within these stores enhances visibility and encourages impulse buying. Additionally, the growing range of ready-to-drink options available in convenience stores has attracted a diverse clientele, ranging from casual drinkers to those seeking premium options. As convenience stores continue to expand their offerings, this segment is expected to see sustained growth in the canned alcoholic beverages market.

Liquor Stores:

Liquor stores are an essential distribution channel for canned alcoholic beverages, providing consumers with a curated selection of products that cater to various tastes and preferences. These establishments typically specialize in a wide array of alcoholic beverages, allowing consumers to explore different brands and types of canned drinks. The knowledgeable staff at liquor stores often assist customers in selecting products that align with their preferences, enhancing the overall shopping experience. Additionally, the increasing trend of specialty liquor stores focusing on craft and artisanal products has further bolstered the market for canned alcoholic beverages, as consumers seek quality and uniqueness in their purchases. This segment is likely to continue flourishing as consumer demand for variety and quality increases.

Online Retail:

Online retail has emerged as a significant channel for the distribution of canned alcoholic beverages, driven by the growing trend of e-commerce and consumer preferences for convenience. The ability to browse a wide selection of products online provides consumers with the freedom to compare brands and prices, facilitating informed purchasing decisions. Many companies have invested in enhancing their online platforms to provide seamless experiences for consumers, with user-friendly interfaces and efficient delivery systems. The COVID-19 pandemic has accelerated the adoption of online shopping for alcoholic beverages, leading to an increase in consumer reliance on digital channels. As this trend continues, online retail will likely play an increasingly vital role in the growth of the canned alcoholic beverages market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets represent a dominant distribution channel for canned alcoholic beverages, providing consumers with a vast selection of products under one roof. These retail formats typically have dedicated sections for alcoholic beverages, allowing consumers to explore various options based on their preferences. The convenience of shopping in supermarkets and hypermarkets, combined with competitive pricing strategies, attracts a broad range of consumers looking for convenience and value. Additionally, many supermarkets engage in promotional activities and discounts that further encourage the purchase of canned alcoholic beverages. The expansion of private label brands within these retail chains has also contributed to the growth of this segment, offering consumers affordable alternatives without compromising on quality.

Others:

Other applications for canned alcoholic beverages include bars, restaurants, and events such as festivals and concerts, which contribute to the market's overall demand. Many establishments now offer canned alcoholic beverages as part of their beverage menus, appealing to consumers who seek convenient and portable drink options. The trend of hosting outdoor events and gatherings has also led to increased demand for canned alcoholic beverages, providing consumers with a hassle-free drinking experience. Additionally, partnerships between brands and event organizers have facilitated the promotion of canned drinks in various settings, helping to enhance brand visibility and consumer engagement. As the trend for outdoor socializing continues to rise, this segment presents significant growth opportunities for canned alcoholic beverages.

By Distribution Channel

Online Sales:

Online sales of canned alcoholic beverages have gained substantial traction in recent years, spurred by the convenience and accessibility of e-commerce platforms. The capability for consumers to browse, compare, and purchase products from the comfort of their homes has reshaped shopping habits, particularly in the wake of the COVID-19 pandemic. Brands that have invested in their online presence and digital marketing strategies have seen positive results, with many offering subscription services and limited-time promotions to enhance customer loyalty. Moreover, the increasing integration of social media marketing with e-commerce platforms has allowed brands to engage with consumers directly, fostering a sense of community and increasing brand recognition. As online shopping continues to grow in popularity, this distribution channel is expected to play a pivotal role in the future of the canned alcoholic beverages market.

Retail Sales:

Retail sales remain a key distribution channel for canned alcoholic beverages, with traditional brick-and-mortar stores providing consumers with immediate access to products. The convenience of purchasing beverages in-store allows consumers to make spontaneous decisions, particularly in settings like convenience stores, supermarkets, and liquor stores. Retailers often curate their selections based on local consumer preferences and trends, providing a tailored shopping experience. Additionally, engaging in promotional activities and in-store tastings helps to boost sales and create brand loyalty among consumers. As retailers continue to adapt to changing consumer trends, the retail sales channel is expected to remain a vital component of the canned alcoholic beverages market.

By Ingredient Type

Malt:

Malt serves as a primary ingredient in many canned alcoholic beverages, particularly in beer production. Malted grains are essential for the fermentation process, providing the sugars necessary for yeast to produce alcohol. The use of various malt types allows brewers to create unique flavor profiles and enhance the overall richness and depth of the beverage. The trend towards craft beers has further emphasized the importance of high-quality malt, with many breweries sourcing specialty malts to create distinctive offerings. As consumers grow increasingly adventurous in their beer choices, the malt segment is expected to maintain its prominence in the canned alcoholic beverages market.

Grapes:

Grapes are a fundamental ingredient in the production of canned wine, playing an essential role in determining the flavor, aroma, and overall quality of the final product. The use of different grape varieties allows winemakers to craft unique and diverse wines that cater to varied consumer preferences. The convenience of canned wine has opened up new opportunities for wine producers to reach a broader audience, particularly among younger consumers who may be more inclined to try innovative packaging. As the canned wine segment continues to grow, the emphasis on high-quality grapes will remain crucial for establishing brand reputation and consumer loyalty.

Distilled Spirits:

Distilled spirits form a key component of canned cocktails and hard seltzers, offering consumers a convenient way to enjoy mixed drinks without the need for preparation. The use of premium distilled spirits in these products enhances their appeal, often attracting consumers who appreciate quality and craftsmanship in their alcoholic beverages. As the trend of craft cocktails continues to rise, the demand for canned options featuring artisanal distilled spirits is expected to grow. Brands are increasingly focusing on sourcing high-quality ingredients to create unique flavor combinations, reinforcing the importance of distilled spirits in the canned alcoholic beverages market.

Fruits:

Fruits are a popular ingredient in many canned alcoholic beverages, particularly in the hard seltzer and cocktail segments. The incorporation of natural fruit flavors and juices not only enhances the taste but also appeals to health-conscious consumers seeking refreshing and lower-calorie options. The trend of using real fruit ingredients has gained momentum, with many brands promoting their beverages as healthier alternatives to traditional sugary cocktails. As consumer preferences continue to shift towards more natural and flavorful options, the inclusion of fruit ingredients in canned alcoholic beverages is expected to rise, driving further innovation in this segment.

Others:

The "Others" category encompasses a range of unique ingredients that contribute to the diversity of the canned alcoholic beverages market. This may include spices, herbs, and additional flavorings that enhance the overall drinking experience. The growing trend of experimentation and creativity among beverage producers has led to the introduction of innovative flavor combinations that cater to adventurous consumers. For example, some brands are exploring the use of botanicals and exotic spices to create distinctive flavor profiles that set their products apart from traditional offerings. As the market evolves, the use of varied ingredients will continue to play a significant role in driving innovation and attracting consumers to canned alcoholic beverages.

By Region

The North American region represents the largest market for canned alcoholic beverages, driven by a strong consumer culture that prioritizes convenience and variety. With an estimated market share of around USD 10 billion, North America is expected to experience a CAGR of approximately 8% during the forecast period. The increasing popularity of craft beverages and the rise of e-commerce have significantly contributed to this growth, as consumers seek unique flavors and easy access to products. The demand for hard seltzers and canned cocktails has also seen substantial growth in the region, further solidifying North America's position as a key player in the canned alcoholic beverages market.

In Europe, the canned alcoholic beverages market is anticipated to grow steadily, reaching approximately USD 8 billion by 2035, with a CAGR of around 7% during the forecast period. The region's diverse alcohol consumption culture has paved the way for increased acceptance of canned beverages, particularly in countries like the UK and Germany. The trend towards outdoor socializing and festivals has contributed to a rising demand for portable alcoholic options. Additionally, the growing emphasis on sustainability and eco-friendly packaging solutions has led many European brands to adopt canned formats, further boosting the market's growth.

Opportunities

The canned alcoholic beverages market presents numerous opportunities for growth, particularly as consumer trends continue to evolve. One of the most significant opportunities lies in the expansion of product offerings. Brands can tap into niche markets by developing innovative flavors, healthier options, and premium products that cater to the preferences of discerning consumers. Collaborations with local breweries and distilleries can also help introduce unique regional flavors to the market, further enhancing product diversity. Furthermore, the increasing trend of outdoor socializing and events provides an excellent avenue for brands to promote their canned offerings, as these products align well with the convenience and portability that consumers seek in such settings.

Another opportunity for growth in this market is the rising demand for sustainability and eco-friendly packaging solutions. As consumers become more environmentally conscious, brands that prioritize sustainable practices and materials can differentiate themselves from competitors. Investing in innovative packaging technologies, such as recyclable or biodegradable cans, can enhance brand reputation and attract environmentally-aware consumers. Additionally, leveraging digital marketing and e-commerce platforms can facilitate better consumer engagement and broaden reach, providing brands with the tools necessary to capitalize on this growing trend. By adapting to these opportunities, companies can position themselves for long-term success and profitability in the dynamic canned alcoholic beverages market.

Threats

Despite the promising growth prospects, the canned alcoholic beverages market faces several threats that could hinder its development. One significant challenge is the increasing competition among brands, both established players and new entrants seeking to capture market share. As the market becomes more saturated, brands must invest in marketing, innovation, and customer engagement to stand out from the competition. Additionally, fluctuations in raw material prices could impact production costs, potentially leading to increased prices for consumers. This may drive price-sensitive customers to seek alternatives, affecting overall sales in the market. Furthermore, regulatory challenges regarding alcohol distribution and marketing can pose additional hurdles for brands operating in different regions.

Another threat to the market is changing consumer preferences, particularly among younger demographics who may gravitate towards non-alcoholic or lower-alcohol beverages. Health consciousness is on the rise, and if brands fail to adapt to these shifts, they risk losing a critical segment of their target audience. Moreover, negative perceptions surrounding alcohol consumption, driven by public health campaigns, may influence consumer purchasing decisions. Addressing these threats will require brands to remain agile and responsive to market changes, focusing on innovation and product development that align with evolving consumer expectations.

Competitor Outlook

• Constellation Brands
• Diageo
• Bacardi Limited
• Pernod Ricard
• Anheuser-Busch InBev
• Heineken N.V.
• Molson Coors Beverage Company
• Canarchy Craft Brewery Collective
• White Claw Hard Seltzer
• Truly Hard Seltzer
• Bon & Viv Spiked Seltzer
• Twisted Tea
• Barefoot Wine
• Simply Spiked Lemonade
• Seagram's Escapes

The competitive landscape of the canned alcoholic beverages market is characterized by a mix of established beverage giants and innovative craft producers. Major companies like Anheuser-Busch InBev, Diageo, and Constellation Brands dominate the market, leveraging their extensive distribution networks and brand recognition to capture a significant market share. These industry leaders are continuously expanding their product lines through mergers and acquisitions, innovative marketing strategies, and investments in new flavor developments to cater to changing consumer preferences. With the proliferation of hard seltzers and canned cocktails, these companies aim to stay ahead of the competition by adapting to emerging trends and consumer demands.

In addition to the dominant players, the craft beverage segment has witnessed tremendous growth as consumer interest in unique, high-quality products continues to rise. Smaller breweries and distilleries, such as Canarchy Craft Brewery Collective and local craft brands, are capitalizing on this trend by offering innovative flavors and premium ingredients that cater to a more discerning audience. These smaller companies often engage in direct-to-consumer sales through e-commerce platforms and local markets, allowing them to build strong relationships with their customers. As these craft producers gain popularity, they present a formidable competitive challenge to larger companies that must continuously adapt and innovate to retain market share.

Furthermore, the growing focus on sustainability and eco-friendly practices has led many brands to prioritize environmentally responsible production methods and packaging solutions. Companies that embrace these practices can differentiate themselves and appeal to environmentally-conscious consumers, fostering brand loyalty. For example, brands like White Claw and Truly Hard Seltzer have gained traction by promoting their products as healthier, lower-calorie alternatives without compromising on taste. As consumer preferences continue to evolve, companies that emphasize sustainability and quality will likely thrive in the competitive landscape of the canned alcoholic beverages market, setting trends and shaping the industry's future.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Diageo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Twisted Tea
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Barefoot Wine
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Heineken N.V.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pernod Ricard
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Bacardi Limited
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Seagram's Escapes
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Truly Hard Seltzer
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Anheuser-Busch InBev
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Constellation Brands
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Simply Spiked Lemonade
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 White Claw Hard Seltzer
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Bon & Viv Spiked Seltzer
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Molson Coors Beverage Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Canarchy Craft Brewery Collective
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Canned Alcoholic Beverages Market, By Application
    • 6.1.1 Convenience Stores
    • 6.1.2 Liquor Stores
    • 6.1.3 Online Retail
    • 6.1.4 Supermarkets/Hypermarkets
    • 6.1.5 Others
  • 6.2 Canned Alcoholic Beverages Market, By Product Type
    • 6.2.1 Beer
    • 6.2.2 Wine
    • 6.2.3 Spirits
    • 6.2.4 Cocktails
    • 6.2.5 Hard Seltzers
  • 6.3 Canned Alcoholic Beverages Market, By Ingredient Type
    • 6.3.1 Malt
    • 6.3.2 Grapes
    • 6.3.3 Distilled Spirits
    • 6.3.4 Fruits
    • 6.3.5 Others
  • 6.4 Canned Alcoholic Beverages Market, By Distribution Channel
    • 6.4.1 Online Sales
    • 6.4.2 Retail Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Canned Alcoholic Beverages Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Canned Alcoholic Beverages market is categorized based on

By Product Type

• Beer
• Wine
• Spirits
• Cocktails
• Hard Seltzers

By Application

• Convenience Stores
• Liquor Stores
• Online Retail
• Supermarkets/Hypermarkets
• Others

By Distribution Channel

• Online Sales
• Retail Sales

By Ingredient Type

• Malt
• Grapes
• Distilled Spirits
• Fruits
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Constellation Brands
• Diageo
• Bacardi Limited
• Pernod Ricard
• Anheuser-Busch InBev
• Heineken N.V.
• Molson Coors Beverage Company
• Canarchy Craft Brewery Collective
• White Claw Hard Seltzer
• Truly Hard Seltzer
• Bon & Viv Spiked Seltzer
• Twisted Tea
• Barefoot Wine
• Simply Spiked Lemonade
• Seagram's Escapes