Alcoholic Drinks Sales

Alcoholic Drinks Sales Market Outlook

The global alcoholic drinks sales market was valued at approximately USD 1,500 billion in 2022 and is projected to reach about USD 2,000 billion by 2035, with a CAGR of 4.5% from 2025 to 2035. This growth is driven by several factors such as increasing disposable incomes, evolving consumer preferences towards premium and craft beverages, and a booming nightlife and dining culture. Additionally, the rise of e-commerce and online retail channels has made alcoholic beverages more accessible to consumers, facilitating market expansion. Moreover, the trend of socializing and the rise of alcohol as a celebratory commodity have contributed to the market's robust growth trajectory. The growing diversity of flavors and products in the alcoholic drinks category, particularly in craft beers and specialty wines, has also played a significant role in attracting a younger demographic, further propelling market growth.

Growth Factor of the Market

The alcoholic drinks sales market is poised for substantial growth, largely driven by changing consumer behaviors and preferences. A significant factor is the increasing trend of premiumization, where consumers are willing to pay more for high-quality, artisanal, and locally produced drinks. This shift has led to a proliferation of craft breweries and distilleries, which has diversified the product offerings available in the market. Furthermore, the rise of innovative flavor profiles and unique blends has attracted a younger demographic seeking novel drinking experiences. Additionally, the expansion of the e-commerce sector has made purchasing alcoholic beverages more convenient, allowing consumers to explore and buy products from a wide array of manufacturers and regions. The robust recovery of the hospitality sector post-pandemic is also expected to contribute to market growth as consumers flock to bars, restaurants, and events. Furthermore, health-conscious trends, such as the growing demand for low-alcohol or alcohol-free options, are also shaping the market positively, pushing brands to innovate and cater to these evolving preferences.

Key Highlights of the Market

• The global alcoholic drinks sales market is projected to grow at a CAGR of 4.5% from 2025 to 2035.
• Premium and craft beverages are gaining popularity among consumers, shifting preferences towards high-quality options.
• The e-commerce segment is rapidly expanding, providing consumers with easier access to a wider variety of alcoholic beverages.
• Health-conscious trends are leading to increased demand for low-alcohol and alcohol-free drink options.
• The recovery and growth of the hospitality sector post-pandemic is expected to bolster sales significantly.

By Product Type

Beer:

Beer remains one of the most popular alcoholic beverages globally, contributing significantly to the overall sales in the market. Driven by the craft beer movement, a multitude of microbreweries are producing unique and locally inspired brews that cater to adventurous consumers. The variety of beer styles, including IPAs, stouts, and lagers, allows consumers to experience a diverse range of flavors. Additionally, the trend towards low-alcohol and non-alcoholic options has led to innovation within this segment, with many breweries now offering healthier alternatives. Beer is commonly consumed in social settings and events, adding to its popularity. Seasonal and limited-edition beers are also growing in demand, giving rise to an ever-changing landscape that keeps consumers engaged and eager to try new products.

Wine:

Wine is another major segment of the alcoholic drinks sales market, renowned for its cultural significance and versatility. The global wine market has seen an increase in the appreciation of quality and region-specific wines, leading to a surge in wine tourism. Consumers are becoming more knowledgeable about different varieties, such as red, white, sparkling, and dessert wines, contributing to enhanced sales. The rise of online wine retailers has also made it easier for consumers to explore and purchase specialty wines from around the world. Additionally, wine's pairing with food has become a popular trend, with consumers increasingly seeking advice on how to match wines with their meals. Organic and biodynamic wines are also gaining traction, reflecting a growing consumer interest in sustainability and health-conscious choices.

Spirits:

The spirits segment includes a wide range of distilled beverages such as whiskey, vodka, rum, gin, and tequila. Spirits have a strong cultural presence globally, often associated with celebrations and special occasions. The premiumization trend is particularly evident in the spirits market, with consumers willing to spend more on high-quality brands and limited-edition releases. Additionally, the craft cocktail movement has spurred interest in unique flavors and artisanal spirits, prompting bars and restaurants to offer innovative cocktails featuring premium spirits. This trend has also led to the emergence of craft distilleries, further diversifying the market. With a growing interest in mixology, many consumers are experimenting with spirits at home, leading to increased sales in this segment.

Cider:

Cider is gaining momentum as a refreshing alternative to traditional alcoholic beverages, especially among younger consumers. Made from fermented apple juice, cider offers a unique taste profile that appeals to those seeking new drinking experiences. The craft cider movement has resulted in a variety of flavors and styles, including dry, sweet, and spiced ciders. This segment has benefitted from the increasing popularity of gluten-free beverages, as cider is naturally gluten-free, making it an attractive option for health-conscious consumers. Additionally, cider is increasingly featured in bars and restaurants, contributing to its growing visibility and market share. The seasonal aspect of cider, often enjoyed during fall and harvest festivals, also adds to its charm and appeal.

Ready-to-Drink:

The ready-to-drink (RTD) category has witnessed explosive growth in recent years, driven by consumer demand for convenience and portability. RTD beverages, which include premixed cocktails and flavored malt beverages, cater to consumers who seek the experience of a crafted drink without the need for preparation. The rise of RTD cocktails has been particularly noteworthy, with manufacturers creating innovative blends that appeal to various taste preferences. This segment has garnered a loyal following among busy professionals and social drinkers looking for quick and enjoyable options. Moreover, the RTD category has expanded to include healthier alternatives, such as low-calorie and organic options, catering to a more health-conscious clientele. This trend shows no signs of slowing down as brands continue to innovate and offer exciting new products to consumers.

By Distribution Channel

On-trade:

The on-trade distribution channel includes bars, restaurants, clubs, and hotels, and is a critical segment for the alcoholic drinks market. This channel allows consumers to enjoy alcoholic beverages in social settings, enhancing the overall drinking experience. The on-trade environment fosters social interactions and contributes significantly to brand exposure and consumer loyalty. The post-pandemic recovery of the hospitality sector has led to a surge in on-trade sales, as consumers are eager to return to their favorite venues. Additionally, many establishments are focusing on premium offerings and unique cocktails to attract customers, thus boosting sales in this channel. Seasonal events and promotions also play a significant role in driving sales through on-trade venues, as consumers often seek special experiences when dining out.

Off-trade:

Off-trade distribution involves the sale of alcoholic beverages through retail outlets, supermarkets, liquor stores, and online platforms. This channel has become increasingly important, especially with the rise of e-commerce and changing consumer behavior towards online shopping. Off-trade sales provide consumers with the convenience of purchasing their favorite beverages for home consumption, leading to significant growth in this segment. The expansion of online retail channels has enabled consumers to explore a broader range of products and brands, enhancing their shopping experience. Additionally, supermarkets and hypermarkets often offer promotions and discounts, further incentivizing off-trade purchases. The ongoing trend towards home entertaining and casual socializing has also bolstered off-trade sales, as consumers increasingly stock up on their favorite drinks for gatherings.

By User

Bars & Restaurants:

Bars and restaurants are significant consumers of alcoholic drinks, making them a crucial user segment within the market. These establishments play an essential role in shaping consumer preferences, often being the first point of contact for trying new beverages. The growth of experiential dining has encouraged bars and restaurants to curate unique drink menus, featuring premium and craft options that attract discerning customers. Furthermore, the rising trend of mixology has fostered innovation in cocktail offerings, allowing bars to enhance their overall customer experience. As the food and beverage industry continues to adapt post-pandemic, many businesses are focusing on outdoor dining and exclusive events, further driving demand for alcoholic beverages in these settings.

Liquor Stores:

Liquor stores represent a vital user segment in the alcoholic drinks sales market, providing consumers with a dedicated space to explore an extensive range of beverages. These establishments offer consumers the convenience of purchasing various drinks, from popular brands to niche products. The rise of craft and artisanal beverages has led liquor stores to diversify their offerings, ensuring they cater to evolving consumer preferences. This segment has also seen an increase in sales due to the growing trend of home consumption, as customers purchase beverages for gatherings or personal enjoyment. Additionally, liquor stores often participate in promotional activities and events that keep consumers engaged and encourage repeat visits.

Online Retailers:

Online retailers have emerged as a transformative force in the alcoholic drinks sales market, providing consumers with unparalleled convenience and access to a vast array of products. The COVID-19 pandemic accelerated the shift towards e-commerce, as many consumers turned to online platforms for their shopping needs. Online retailers often provide detailed product descriptions, customer reviews, and recommendations, enhancing the overall shopping experience. The ability to compare prices and explore international brands has made online shopping particularly appealing to consumers seeking variety and quality. Additionally, many online retailers offer subscription services and curated selections, allowing consumers to discover new products regularly. This trend has solidified online retailers' role as a significant player in the alcoholic drinks segment.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are major players in the off-trade distribution channel for alcoholic beverages, offering consumers a one-stop shopping experience. These retail giants provide a wide selection of alcoholic drinks, including local and international brands, catering to diverse consumer preferences. The convenience of purchasing alcohol alongside groceries has made supermarkets a favored choice for many consumers. Furthermore, supermarkets often hold seasonal promotions and discounts that incentivize customers to stock up on their favorite beverages, especially during holidays and celebrations. The growing trend towards premiumization has also impacted this segment, with supermarkets dedicating more shelf space to craft and premium alcoholic beverages to meet consumer demand.

By Price Range

Premium:

The premium price range segment has experienced robust growth, driven by increasing consumer demand for high-quality alcoholic beverages. Consumers are increasingly willing to invest in premium products, seeking unique flavors, superior craftsmanship, and artisanal production methods. Brands that position themselves as premium often focus on storytelling and heritage, appealing to consumers' desire for authenticity and luxury. This segment has particularly benefited from the craft beverage movement, with many consumers gravitating towards small-batch, locally sourced products. Premium products are often marketed for special occasions and gifting, enhancing their appeal in the market. Retailers have responded by creating dedicated sections for premium beverages, further solidifying their place in the alcoholic drinks sales market.

High:

The high price range segment includes brands that offer quality products at a relatively elevated price point but may not reach the premium tier. This segment attracts consumers who appreciate quality without the higher price tag associated with premium brands. High-priced products are often marketed as sophisticated choices, appealing to consumers who want to impress their peers or indulge in a more refined drinking experience. This segment has seen a rise in innovative flavors and trends, as brands seek to differentiate themselves from cheaper alternatives and attract discerning customers. Additionally, the versatility of high-priced products allows for both casual consumption and special occasions, making them a popular choice in the market.

Mid:

The mid-price range segment caters to a broad demographic, offering a balance between quality and affordability. As consumers become more educated about their beverage choices, many seek mid-range options that deliver good taste and value for money. This segment has gained popularity among millennials and Gen Z consumers who prioritize experiences over brand loyalty. Brands in this segment often emphasize accessibility and approachability, creating a welcoming image that appeals to a wide audience. Moreover, mid-range products are often available in various flavors and styles, making them versatile for different occasions. Retailers typically use promotions and discounts to attract consumers, further driving sales in this segment.

Low:

The low price range segment is characterized by budget-friendly offerings that prioritize affordability over premium features. This segment appeals to price-sensitive consumers, including students and young professionals, who may be seeking economical options for social gatherings. Low-priced alcoholic beverages are often widely available in supermarkets and liquor stores, ensuring accessibility for consumers. Brands in this segment tend to focus on volume sales and distribution rather than niche markets, often producing products that resonate with the mass market. While this segment may face challenges from the growing premium trend, there remains a significant demand for affordable options, particularly in regions with limited disposable income.

By Region

The North American alcoholic drinks market is one of the largest globally, driven by a robust drinking culture, diverse demographics, and a well-established distribution network. Valued at approximately USD 600 billion in 2022, this region is expected to grow at a CAGR of 4% through 2035. The United States is the primary market contributor, with a growing trend towards craft beverages and premiumization evident among consumers. Additionally, the recovery of bars and restaurants post-pandemic has led to a resurgence in on-trade sales, further solidifying North America's position in the global market. Mexico's burgeoning craft beer scene is also noteworthy, as consumers increasingly seek local and unique products. These factors combined suggest a positive growth trajectory for the North American alcoholic drinks market.

In Europe, the alcoholic drinks market is also substantial, valued at approximately USD 500 billion in 2022, with expectations of steady growth through 2035 driven by trends toward quality and innovative products. Strong cultural ties to wine, particularly in Southern European countries like Italy and France, continue to shape consumer preferences in this region. The rising popularity of low-alcohol and alcohol-free beverages reflects broader health trends among European consumers, further influencing market dynamics. The UK market remains significant, with ongoing innovation in the spirits and RTD segments. The region's diversity and evolving consumer preferences present numerous opportunities for brands to cater to unique tastes and preferences, contributing to overall market growth. However, regulatory frameworks around alcohol sales may pose challenges in certain markets.

Opportunities

The alcoholic drinks sales market is rife with opportunities as consumer preferences evolve and new trends emerge. One of the most significant opportunities lies in the growing demand for craft and artisanal beverages. As consumers become more discerning in their choices, they are increasingly seeking unique flavors and locally sourced products, offering craft breweries and distilleries a platform to showcase their creativity and authenticity. Additionally, the rise of health-conscious consumers presents an opportunity for brands to innovate by developing low-alcohol and alcohol-free options that cater to this demographic. The trend towards sustainable and eco-friendly production methods is another avenue for growth, as consumers become more aware of their environmental impact and seek products that align with their values. By tapping into these trends, brands can differentiate themselves in a competitive market and capture the attention of a diverse consumer base.

Another opportunity lies in the expansion of e-commerce and digital marketing strategies. The growing reliance on online shopping offers brands an avenue to reach consumers directly, bypassing traditional retail channels. By leveraging social media platforms and online marketplaces, brands can engage with their audience, build loyalty, and promote their products effectively. Furthermore, the demand for unique experiences, such as personalized tastings and premium cocktail classes, provides brands with a chance to create memorable interactions that go beyond mere transactions. Collaborations with restaurants, bars, and influencers can amplify brand visibility and drive sales, particularly in the burgeoning online retail space. As brands adapt to evolving consumer behaviors and capitalize on these opportunities, they can position themselves for sustained growth in the alcoholic drinks market.

Threats

The alcoholic drinks sales market faces several threats that could impact growth and profitability. One of the primary challenges is the increasing regulatory scrutiny surrounding alcohol sales and consumption. Governments across various regions are implementing stricter regulations regarding advertising, labeling, and distribution, which can hinder market access for certain brands. Additionally, health concerns associated with excessive alcohol consumption and rising awareness of alcohol-related health issues are leading to changes in consumer behavior. The shift towards healthier lifestyles may result in declining sales for traditional alcoholic beverages, prompting brands to rethink their offerings to accommodate shifting consumer preferences. Competing non-alcoholic beverages, including sparkling waters and health-focused drinks, are gaining popularity and pose a threat to traditional alcohol sales.

Another potential threat to the market is economic fluctuations and uncertainties. Economic downturns can lead to decreased disposable income, prompting consumers to cut back on discretionary spending, including alcoholic beverages. This situation could adversely affect sales, particularly in the premium and craft segments, which rely heavily on consumer willingness to spend. Additionally, the global supply chain disruptions experienced during the COVID-19 pandemic highlighted the vulnerability of the alcoholic drinks market to external shocks. As brands navigate these challenges, they must remain adaptable and proactive to mitigate potential threats while seizing growth opportunities.

Competitor Outlook

• Anheuser-Busch InBev
• Heineken N.V.
• Diageo PLC
• Pernod Ricard
• Constellation Brands
• Brown-Forman Corporation
• Molson Coors Beverage Company
• Campari Group
• SABMiller
• Asahi Group Holdings
• FrieslandCampina
• Chandon
• Rémy Cointreau
• Molson Coors Beverage Company
• Foster's Group

The alcoholic drinks sales market is highly competitive, characterized by the presence of both multinational corporations and local producers. Major players such as Anheuser-Busch InBev and Diageo PLC dominate the market, thanks to their extensive portfolios of well-established brands and significant marketing resources. These companies are focusing on premiumization and diversification of their product offerings to cater to evolving consumer preferences. The competition in the craft beverage segment is intensifying, with smaller craft breweries and distilleries emerging as significant players, appealing to niche markets and health-conscious consumers. Moreover, the rise of direct-to-consumer sales channels and e-commerce platforms has further reshaped the competitive landscape, allowing new entrants to compete on a more level playing field.

In terms of regional dynamics, companies like Heineken N.V. and Constellation Brands have established a strong foothold in their respective regions, leveraging local knowledge and consumer insights to tailor their products effectively. The global nature of the alcoholic drinks market also encourages collaboration and mergers, as companies seek to expand their reach and gain competitive advantages. As consumer preferences shift towards healthy and sustainable options, companies are investing in R&D to innovate and create products that align with these trends. For instance, brands are increasingly exploring low-alcohol and alcohol-free options, responding to rising health concerns and the demand for healthier lifestyles. This focus on innovation and adaptability ensures that companies remain competitive in a rapidly changing market.

Looking at the key players in the market, Anheuser-Busch InBev stands out with its extensive portfolio, which includes globally recognized brands like Budweiser, Corona, and Stella Artois. The company is committed to investing in sustainable practices and engaging with consumers through innovative marketing strategies. Diageo PLC, known for its premium spirits such as Johnnie Walker and Smirnoff, has similarly focused on expanding its offerings to include health-conscious options. This includes promoting low-calorie and alcohol-free beverages to cater to changing consumer demands. Pernod Ricard, another major player, emphasizes its commitment to responsible drinking initiatives while expanding its portfolio to include craft and artisanal spirits. With a focus on premiumization and consumer engagement, these companies are well-positioned to navigate the challenges and opportunities in the alcoholic drinks market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Chandon
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 SABMiller
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Diageo PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Campari Group
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Heineken N.V.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Pernod Ricard
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Foster's Group
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 FrieslandCampina
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Anheuser-Busch InBev
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Asahi Group Holdings
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Constellation Brands
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Rémy Cointreau
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Brown-Forman Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Molson Coors Beverage Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Alcoholic Drinks Sales Market, By User
    • 6.1.1 Bars & Restaurants
    • 6.1.2 Liquor Stores
    • 6.1.3 Online Retailers
    • 6.1.4 Supermarkets/Hypermarkets
  • 6.2 Alcoholic Drinks Sales Market, By Price Range
    • 6.2.1 Premium
    • 6.2.2 High
    • 6.2.3 Mid
    • 6.2.4 Low
  • 6.3 Alcoholic Drinks Sales Market, By Product Type
    • 6.3.1 Beer
    • 6.3.2 Wine
    • 6.3.3 Spirits
    • 6.3.4 Cider
    • 6.3.5 Ready-to-Drink
  • 6.4 Alcoholic Drinks Sales Market, By Distribution Channel
    • 6.4.1 On-trade
    • 6.4.2 Off-trade

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Alcoholic Drinks Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Alcoholic Drinks Sales market is categorized based on

By Product Type

• Beer
• Wine
• Spirits
• Cider
• Ready-to-Drink

By Distribution Channel

• On-trade
• Off-trade

By User

• Bars & Restaurants
• Liquor Stores
• Online Retailers
• Supermarkets/Hypermarkets

By Price Range

• Premium
• High
• Mid
• Low

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Anheuser-Busch InBev
• Heineken N.V.
• Diageo PLC
• Pernod Ricard
• Constellation Brands
• Brown-Forman Corporation
• Molson Coors Beverage Company
• Campari Group
• SABMiller
• Asahi Group Holdings
• FrieslandCampina
• Chandon
• Rémy Cointreau
• Molson Coors Beverage Company
• Foster's Group