Wood Protective Materials Sales

Wood Protective Materials Sales Market Outlook

The global wood protective materials market is anticipated to reach a valuation of approximately USD 7.5 billion by 2035, with a compound annual growth rate (CAGR) of 5.2% during the forecast period from 2025 to 2035. This growth is primarily driven by increasing demand for wood in construction and furniture, rising awareness about preserving and protecting wood products, and advancements in eco-friendly protective solutions. Additionally, the booming real estate sector and the growing trend of sustainable construction practices are further propelling market growth. Furthermore, the shift towards environmentally safe and non-toxic materials is influencing the development of innovative wood protection solutions, which is expected to augment the market in the years to come.

Growth Factor of the Market

The wood protective materials market is experiencing significant growth due to several key factors. First and foremost, the rising demand for eco-friendly and sustainable building materials is a major driver, as consumers and manufacturers alike are leaning towards products that have minimal negative impacts on the environment. Additionally, the increasing number of residential and commercial construction projects, particularly in urban areas, is creating substantial opportunities for wood protective materials, which are essential for prolonging the life and enhancing the aesthetic appeal of wood products. Furthermore, innovation in product formulations, particularly those that minimize volatile organic compounds (VOCs), is appealing to both consumers and regulatory bodies concerned about health and safety. The growing popularity of outdoor living spaces and wooden decking is also benefitting the wood preservation market, as these applications require high-performance protective materials. Finally, the trend of DIY (Do It Yourself) home improvement projects has surged, encouraging homeowners to invest in wood protective materials to enhance the durability and longevity of their wooden fixtures and furnishings.

Key Highlights of the Market

• Significant growth in demand for eco-friendly wood protective materials.
• Increasing residential and commercial construction activities globally.
• Rising awareness about the importance of wood preservation.
• Expansion of the DIY market driving sales of wood protective products.
• Innovative product offerings targeting sustainability and efficiency.

By Product Type

Wood Preservatives:

Wood preservatives constitute a significant segment within the wood protective materials market. These products are designed to protect wood from decay, fungal attacks, and insect infestations, which can drastically reduce the lifespan of wooden structures and furnishings. They commonly contain chemical agents that provide a barrier against moisture and biological threats. The increasing prevalence of wood-boring pests and the rising incidence of wood decay in damp climates are major factors driving the demand for effective wood preservatives. Additionally, stringent regulations concerning the use of harmful chemicals in construction are encouraging manufacturers to develop safer, more environmentally friendly alternatives, further boosting this segment's growth.

Wood Stains:

Wood stains are essential products that enhance the visual appeal of wood while also providing a protective layer against environmental damage. They come in various colors and finishes, allowing consumers to achieve the desired aesthetic for their wooden surfaces. As homeowners increasingly seek customized appearances for their wooden furniture and fixtures, the demand for high-quality wood stains is on the rise. Moreover, advancements in stain technology, such as water-based and low-VOC formulations, are attracting environmentally conscious consumers, thereby expanding the market for wood stains. The growing trend of home renovations, particularly in the furniture and cabinetry sectors, is expected to propel this segment further.

Wood Sealers:

Wood sealers are crucial for protecting wood from moisture penetration, which can lead to warping, swelling, and overall deterioration. These products are particularly important in outdoor applications, where wooden structures are subjected to harsh weather conditions. The increasing emphasis on maintaining the integrity of wooden decks, patios, and outdoor furniture is driving the growth of the wood sealers segment. Additionally, advancements in water-repellent technologies and the introduction of long-lasting sealers are further enhancing the appeal of these products. As more consumers recognize the value of protecting their investments in wood, the demand for effective sealers is expected to grow.

Wood Varnishes:

Wood varnishes are widely used for their ability to provide a durable, protective finish that enhances the natural beauty of wood. These products often include polyurethane and other synthetic resins that create a hard, glossy surface resistant to scratches, water, and UV damage. The rising trend of high-end wood finishes in both residential and commercial settings is contributing to the increased demand for wood varnishes. Furthermore, innovations in varnish formulations that reduce drying times and improve durability are appealing to professionals and DIY enthusiasts alike. The increasing popularity of wooden flooring and cabinetry is expected to further drive the wood varnish segment.

Wood Paints:

Wood paints are essential for providing both aesthetic appeal and protection to wooden surfaces. They come in a wide range of colors and finishes, allowing users to achieve various decorative styles. The growing trend of color customization in home decor has significantly increased the demand for wood paints. Moreover, technological advancements have led to the development of paints that provide better adhesion, durability, and resistance to fading, making them more appealing to consumers. As the trend towards vibrant, personalized home environments continues to grow, the wood paint segment is expected to expand steadily.

By Application

Residential Construction:

The residential construction sector is one of the largest applications for wood protective materials. As urbanization accelerates and more people invest in new homes, the demand for quality wood protection solutions is on the rise. Homeowners are increasingly aware of the importance of ensuring that their wooden structures, from beams to decking, are protected against rot, pests, and environmental factors. Additionally, the trend of sustainable building practices has led to a preference for wood as a primary construction material, further enhancing the need for protective solutions. As more new residential projects are launched, this segment is likely to witness sustained growth.

Commercial Construction:

Commercial construction is another significant application area for wood protective materials. This sector often uses wood for aesthetic design elements, structural components, and outdoor spaces. As businesses prioritize creating appealing environments for their customers, the demand for high-quality wood protective solutions is increasing. Moreover, compliance with various building codes and regulations that emphasize safety and durability necessitates the use of effective wood protection products. The growth of commercial real estate and the refurbishment of existing properties are also expected to further drive this segment, providing ample opportunities for manufacturers.

Furniture:

The furniture industry is a major consumer of wood protective materials, as these products are essential for preserving the beauty and integrity of wooden furniture. With the rising trend of bespoke furniture design and customization, the need for high-quality wood stains, varnishes, and finishes has grown substantially. Consumers are increasingly looking for furniture that not only looks good but also lasts longer, prompting manufacturers to invest in protective coatings that enhance durability. The growing popularity of multifunctional and space-saving furniture solutions is also driving demand, as these products often require superior protection against wear and tear.

Decking:

Decking has become an increasingly popular outdoor feature in residential properties, leading to a surge in demand for wood protective materials specifically designed for outdoor use. Protecting wooden decks from the elements, including moisture, UV rays, and temperatures, is crucial for maintaining their appearance and structural integrity. Consequently, wood preservatives, sealers, and stains designed for outdoor applications are in high demand. The trend towards outdoor living spaces, where decks serve as extensions of indoor areas, is expected to continue growing, thereby increasing the market for protective materials tailored for decking applications.

Others:

In addition to the primary applications discussed, there are several other niches where wood protective materials are essential. This includes sectors such as cabinetry, musical instruments, and specialty items, which all require specific protective solutions to ensure longevity and maintain aesthetic appeal. As consumers continue to invest in custom and high-quality wooden products across various industries, the demand for tailored protective solutions is expected to grow. Furthermore, the increasing concern regarding the longevity and maintenance of wooden assets in diverse applications will support the growth of this segment over the coming years.

By Distribution Channel

Online Stores:

Online stores have emerged as vital distribution channels for wood protective materials, providing convenience and accessibility to consumers. The rise of e-commerce has transformed the way customers purchase various products, including home improvement and maintenance supplies. This channel allows consumers to compare products, read reviews, and access a wider selection than often available in physical stores. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping, making it a preferred method for many, thereby positively impacting the sales of wood protective materials through online platforms.

Specialty Stores:

Specialty stores play a crucial role in the distribution of wood protective materials, as they often provide expert advice and tailored product selections to consumers. These stores typically focus on home improvement, hardware, and painting supplies, making them ideal locations for consumers seeking specialized products. The knowledgeable staff in these stores can guide customers in selecting the right protective materials based on their specific needs. Moreover, the personalized service and unique product offerings available in specialty stores create a competitive edge, although this channel may face challenges from online retail.

Home Improvement Centers:

Home improvement centers serve as major distribution outlets for wood protective materials, capitalizing on the growing DIY market. These centers offer a wide range of products, including wood stains, sealers, and varnishes, catering to both professional contractors and home improvement enthusiasts. The convenience of one-stop shopping in these centers, along with the ability to physically inspect products, makes them popular among consumers. The increasing trend of home renovations and DIY projects is expected to fuel the growth of sales through home improvement centers, positioning them as essential players in the wood protective materials market.

Direct Sales:

Direct sales channels, which involve selling products directly to consumers or businesses, are gaining prominence in the wood protective materials market. This approach allows manufacturers to engage with customers, provide product education, and receive immediate feedback. Direct sales can occur through various means, including trade shows, workshops, and company-operated retail spaces. Manufacturers can create tailored experiences that highlight the benefits of their products, building brand loyalty and trust with consumers. As the market continues to evolve, direct sales channels are expected to play a larger role in enhancing customer relationships and driving sales growth.

By Ingredient Type

Copper Naphthenate:

Copper naphthenate is a widely used ingredient in wood protective materials due to its effectiveness as a wood preservative. It provides excellent protection against fungi and wood-boring insects, making it a popular choice in various applications. The increasing awareness about the preservation of wooden structures, particularly in outdoor environments, is driving the demand for products containing copper naphthenate. Additionally, the compound's ability to withstand harsh weather conditions enhances its appeal. However, the need for manufacturers to adhere to strict regulations regarding the use of certain chemicals may affect the growth of this segment.

Zinc Borate:

Zinc borate is another significant ingredient in wood protective formulations. It is valued for its dual action as a fire retardant and a fungicide, providing comprehensive protection for wood products. Its non-toxic nature makes it a desirable choice for environmentally conscious consumers. The rising demand for sustainable building materials is propelling the growth of wood products treated with zinc borate, particularly in residential construction and furniture manufacturing. As manufacturers continue to innovate and formulate products that leverage the benefits of zinc borate, this ingredient is expected to gain increased market share.

Linseed Oil:

Linseed oil is a natural ingredient derived from flax seeds, known for its excellent protective properties and enhancing the appearance of wood. As a traditional wood finish, it penetrates deeply into the wood fibers, providing moisture resistance and a rich, natural look. The growing trend towards eco-friendly and biodegradable products has revived interest in linseed oil among consumers and manufacturers alike. Its ability to enhance the natural beauty of wood while providing protection against weathering makes it a popular choice, particularly in high-end woodworking applications. As sustainability continues to be a priority, the demand for linseed oil-based products is projected to grow significantly.

Alkyd Resin:

Alkyd resin is a synthetic ingredient commonly used in wood protective coatings and paints due to its excellent durability and adhesion properties. These resins improve the longevity and performance of wood finishes, making them highly sought after in the market. The increasing demand for high-performance coatings in both residential and commercial applications is driving the growth of alkyd resin-based products. Additionally, innovations in alkyd technology, such as low-VOC formulations, cater to the growing consumer preference for environmentally friendly options, further boosting the segment's growth prospects.

Biocides:

Biocides are essential chemicals used in wood preservation to prevent bacterial growth, fungal decay, and insect damage. These ingredients are critical in formulating wood protective materials that ensure longevity and performance. The rising awareness of timber-related issues, such as decay and pest infestations, is driving the demand for biocide-treated wood products across various applications, including construction and furniture. As regulations regarding wood treatment chemicals become stricter, there is a growing emphasis on developing biocides that are both effective and environmentally safe, which will likely expand this segment in the wood protective materials market.

By Region

The North American wood protective materials market is expected to hold a significant share due to the robust construction industry and increasing consumer awareness about wood preservation. The region is projected to reach approximately USD 3 billion by 2035, growing at a CAGR of 5.5% during the forecast period. The United States and Canada are the key contributors to this growth, driven by a combination of residential and commercial construction activities and the rising trend of DIY home improvement projects. Furthermore, the adoption of sustainable building practices is pushing manufacturers to innovate and provide eco-friendly protective solutions, boosting market demand.

In Europe, the wood protective materials market is also witnessing substantial growth, with the region expected to reach around USD 2 billion by 2035. The demand is primarily being driven by the increasing emphasis on sustainable construction and the renovation of existing wooden structures to improve energy efficiency. Countries like Germany, France, and the UK are at the forefront of this growth, as they invest in environmentally friendly building materials. The growing consumer preference for high-quality wood finishes and protective solutions that enhance the longevity of wooden products will further support the expansion of this market segment.

Opportunities

The wood protective materials market is poised for significant opportunities in the coming years, driven by several factors. One of the most notable opportunities lies in the increasing demand for eco-friendly and sustainable wood protection solutions. As consumers become more environmentally conscious, there is a growing preference for products that minimize environmental impacts. This trend encourages manufacturers to innovate and develop green alternatives, such as water-based finishes and non-toxic preservatives, that align with consumer expectations. Furthermore, the rise of the DIY culture has created a burgeoning market for wood protective materials, as homeowners seek to undertake home improvement projects independently while ensuring the longevity of their wooden assets. Manufacturers that introduce easy-to-use, high-performance products catering to DIY enthusiasts can capitalize on this opportunity.

Another significant opportunity is found in the technological advancements within the wood protective materials sector. Innovations in formulation, such as the development of products that offer superior protection against UV rays, moisture, and pests, will enhance product performance and appeal to consumers. Additionally, the integration of smart technologies, such as moisture sensors and self-reporting coatings, could revolutionize the wood preservation industry. As manufacturers explore these advancements, they can position themselves to capture a larger market share. Moreover, the accelerating trend of urbanization and the growing construction industry in emerging economies also present tremendous opportunities for growth. As these regions continue to develop, the demand for wood protective materials is anticipated to rise sharply, creating a fertile ground for market expansion.

Threats

While the wood protective materials market shows promising growth prospects, it is not without its challenges and threats. One of the primary threats stems from the increasing regulations surrounding the use of certain chemicals in wood treatment products. As governments and environmental organizations focus on reducing the use of harmful substances, manufacturers may face difficulties in complying with stringent regulations that impact the formulation and sales of traditional wood preservatives. This shift could lead to increased costs for manufacturers as they seek to develop compliant alternatives, potentially affecting their profit margins. Additionally, the growing trend of substituting wood with alternative materials, such as composites and plastics, poses a threat to the wood protective materials market. As industries and consumers seek more durable and maintenance-free options, the demand for wood products may decline, directly impacting the protective materials market.

Another significant threat is the volatility of raw material prices, which can impact production costs and supply chain dynamics in the wood protective materials market. As the prices of key ingredients, such as resins and biocides, fluctuate due to market conditions or supply chain disruptions, manufacturers may face challenges in maintaining stable pricing for consumers. These rising costs may also dissuade customers from purchasing premium protective materials, leading to a more price-sensitive market environment. Furthermore, competition among manufacturers is intensifying, with new players entering the market and established companies expanding their product lines. This competition could lead to price wars, reduced margins, and challenges in differentiating products, further complicating the market landscape.

Competitor Outlook

• BASF SE
• AkzoNobel N.V.
• Sherwin-Williams Company
• PPG Industries, Inc.
• RPM International Inc.
• Benjamin Moore & Co.
• Behr Process Corporation
• Valspar Corporation
• Olympic Paints and Stains
• Minwax Company
• Diamond Vogel Paints
• Pentair plc
• Rust-Oleum Corporation
• Farrow & Ball Ltd.
• Zinsser Brands

The competitive landscape of the wood protective materials market is characterized by a mix of established players and emerging companies that are continually innovating to meet evolving consumer needs. Major companies such as BASF SE, AkzoNobel N.V., and Sherwin-Williams Company hold significant market shares due to their extensive product portfolios and strong brand recognition. These companies invest heavily in research and development to create new formulations that cater to the growing demand for eco-friendly and high-performance wood protection solutions. Additionally, many of these firms engage in strategic partnerships and acquisitions to enhance their market presence and expand their distribution networks, ensuring they remain competitive in a rapidly evolving industry.

Emerging companies in the wood protective materials market are also making their mark by focusing on niche segments and developing innovative products that address specific consumer demands. For instance, brands like Minwax and Valspar are known for their high-quality wood finishes that appeal to both DIY enthusiasts and professional tradesmen. These companies leverage marketing strategies that highlight the benefits of their products, emphasizing durability, ease of use, and aesthetic appeal. Furthermore, these newer players often emphasize sustainability, producing eco-friendly options that resonate with environmentally conscious consumers. As a result, the competitive landscape is becoming increasingly dynamic, fostering innovation and driving growth across the market.

As the market continues to evolve, companies will need to adapt their strategies to address changing consumer preferences and regulatory challenges. Key players are likely to focus on diversifying their product offerings, investing in green technologies, and enhancing their online presence to capture a larger share of the growing e-commerce segment. Moreover, integrating customer feedback into product development will be crucial for staying ahead in a competitive environment. By remaining responsive to market trends and consumer demands, companies can position themselves for sustained success in the wood protective materials market over the coming years.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 BASF SE
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Pentair plc
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 AkzoNobel N.V.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Minwax Company
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Zinsser Brands
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Farrow & Ball Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Valspar Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Benjamin Moore & Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Diamond Vogel Paints
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 PPG Industries, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 RPM International Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Rust-Oleum Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Behr Process Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sherwin-Williams Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Olympic Paints and Stains
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Wood Protective Materials Sales Market, By Application
    • 6.1.1 Residential Construction
    • 6.1.2 Commercial Construction
    • 6.1.3 Furniture
    • 6.1.4 Decking
    • 6.1.5 Others
  • 6.2 Wood Protective Materials Sales Market, By Product Type
    • 6.2.1 Wood Preservatives
    • 6.2.2 Wood Stains
    • 6.2.3 Wood Sealers
    • 6.2.4 Wood Varnishes
    • 6.2.5 Wood Paints
  • 6.3 Wood Protective Materials Sales Market, By Ingredient Type
    • 6.3.1 Copper Naphthenate
    • 6.3.2 Zinc Borate
    • 6.3.3 Linseed Oil
    • 6.3.4 Alkyd Resin
    • 6.3.5 Biocides
  • 6.4 Wood Protective Materials Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Home Improvement Centers
    • 6.4.4 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Wood Protective Materials Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Wood Protective Materials Sales market is categorized based on

By Product Type

• Wood Preservatives
• Wood Stains
• Wood Sealers
• Wood Varnishes
• Wood Paints

By Application

• Residential Construction
• Commercial Construction
• Furniture
• Decking
• Others

By Distribution Channel

• Online Stores
• Specialty Stores
• Home Improvement Centers
• Direct Sales

By Ingredient Type

• Copper Naphthenate
• Zinc Borate
• Linseed Oil
• Alkyd Resin
• Biocides

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• BASF SE
• AkzoNobel N.V.
• Sherwin-Williams Company
• PPG Industries, Inc.
• RPM International Inc.
• Benjamin Moore & Co.
• Behr Process Corporation
• Valspar Corporation
• Olympic Paints and Stains
• Minwax Company
• Diamond Vogel Paints
• Pentair plc
• Rust-Oleum Corporation
• Farrow & Ball Ltd.
• Zinsser Brands