Whole Grain and High Fiber Food

Whole Grain and High Fiber Food Market Outlook

The global whole grain and high fiber food market is anticipated to reach USD 320 billion by 2035, growing at a remarkable CAGR of 10.5% during the forecast period of 2025-2035. The increasing consumer awareness regarding health benefits associated with whole grains, coupled with a rising incidence of lifestyle-related diseases such as obesity and diabetes, are significant factors driving this market's growth. Moreover, the shift towards plant-based diets and increased demand for nutritious food options are also contributing to the market expansion as consumers actively seek healthier and more fulfilling dietary choices. Additionally, government initiatives promoting whole grain consumption in various countries are expected to further bolster market growth. The innovative product development, with a focus on high fiber content and whole grains, presents new avenues for manufacturers in enhancing their product offerings, thereby boosting the market dynamics.

Growth Factor of the Market

The growth of the whole grain and high fiber food market is significantly influenced by rising health consciousness amongst consumers. As dietary trends shift towards healthier eating, the demand for whole grain products, known for their rich nutritional profile, is on the rise. Furthermore, the increasing prevalence of chronic diseases related to poor dietary habits, such as diabetes and heart disease, prompts consumers to seek out healthier alternatives that support their long-term health. Another critical factor is the growing popularity of plant-based diets, which often emphasize whole grains and high fiber foods as staples. Additionally, manufacturers' innovation in product formulations, introducing whole grain snacks and versatile ingredient options, caters to the evolving preferences of health-conscious consumers. All these factors contribute to the market's robust growth trajectory, making it an essential area of focus for businesses in the food industry.

Key Highlights of the Market

• Projected growth of USD 320 billion by 2035 with a CAGR of 10.5%.
• Increased demand driven by a shift towards healthy and nutritious food options.
• Rising awareness about health benefits associated with whole grains.
• Government initiatives promoting whole grain consumption globally.
• Innovation in product offerings catering to health-conscious consumers.

By Product Type

Whole Grain Bread:

Whole grain bread is a crucial segment of the market, primarily due to its high fiber content and nutritional benefits. Made from whole grain flour, it retains the bran, germ, and endosperm, offering more vitamins, minerals, and antioxidants compared to refined bread. As consumers become more health-conscious, they increasingly opt for whole grain bread as a healthier alternative to traditional white bread. The growing trend towards clean label products has also contributed to the demand for whole grain bread, as consumers prefer products with fewer additives and simpler ingredients. This shift towards healthier bread alternatives has encouraged bakeries and food manufacturers to innovate, leading to a variety of whole grain bread options becoming readily available in the market.

Whole Grain Pasta:

The market for whole grain pasta has witnessed substantial growth as consumers shift towards healthier eating habits. Whole grain pasta is made from whole wheat flour, which retains the nutrient-rich bran and germ, resulting in higher fiber levels and a lower glycemic index. This makes it a preferred choice for health-conscious consumers looking to incorporate more whole grains into their diets. Furthermore, the rising popularity of Mediterranean and plant-based diets has propelled the demand for whole grain pasta, as it aligns well with these eating patterns. With many consumers seeking gluten-free options as well, manufacturers are innovating to produce whole grain pasta using alternative grains like quinoa and brown rice, expanding the market even further.

Whole Grain Cereal:

Whole grain cereals have emerged as a favored choice among health-conscious consumers seeking convenient and nutritious breakfast options. These cereals, rich in fiber and essential nutrients, are known to contribute to overall health and satiety. As breakfast remains a pivotal meal of the day, the demand for whole grain cereals has surged due to their association with various health benefits, including improved digestion and heart health. The market is also witnessing innovations in flavors and formulations, with manufacturers introducing organic and gluten-free options to cater to diverse consumer needs. This continuous innovation and emphasis on health benefits significantly contribute to the growth of the whole grain cereal segment.

Whole Grain Snacks:

The demand for whole grain snacks has increased significantly, driven by a growing preference for healthier snack alternatives. Whole grain snacks, which include products like granola bars, popcorn, and crackers, offer consumers a nutritious option that satisfies cravings without compromising health. With the rising awareness of the importance of fiber in diets, consumers are gravitating towards snacks that promote digestive health and provide sustained energy. Manufacturers are capitalizing on this trend by introducing innovative snacks that blend whole grains with various flavors and ingredients, enhancing their appeal to a broader audience. The versatility of whole grain snacks makes them a convenient choice for busy lifestyles, further propelling their growth in the market.

Whole Grain Flour:

Whole grain flour is a vital component of the whole grain food market, as it serves as a fundamental ingredient in various food products, including baked goods and pasta. This type of flour is ground from whole grains, preserving the nutrient-rich components that contribute to its health benefits. The rising consumer inclination towards clean eating and the use of minimally processed ingredients are driving the demand for whole grain flour. Additionally, as more consumers show interest in home baking and cooking, the use of whole grain flour has become more prevalent in households. Manufacturers are also innovating by offering blends that include various whole grains, enabling consumers to explore different flavors and health benefits in their culinary pursuits.

By Application

Bakery Products:

The application of whole grains in bakery products forms a significant segment within the market, as whole grain ingredients are increasingly incorporated into various baked goods. Whole grain breads, muffins, and pastries are gaining traction due to their enhanced nutritional profile, which appeals to health-conscious consumers. As the demand for healthier bakery products rises, many bakers are reformulating their recipes to include whole grain flours, providing customers with flavorful options that do not compromise on health. The bakery sector is also witnessing a surge in artisan and craft bakeries that prioritize whole ingredients, contributing to the market's growth in this application area.

Breakfast Cereals:

Whole grains play a pivotal role in the breakfast cereals segment, which has seen a notable shift towards healthier options. With consumers increasingly looking for nutritious and convenient breakfast solutions, the demand for whole grain cereals has surged. These cereals are often fortified with additional vitamins and minerals, making them an attractive option for families. The growing trend towards organic and non-GMO products has prompted manufacturers to innovate their formulations, leading to a wide variety of whole grain cereals on supermarket shelves. As breakfast remains a critical meal of the day, the incorporation of whole grains offers an easy way for consumers to start their day with essential nutrients.

Snacks:

The snacks application for whole grain products has expanded significantly as consumers seek healthier alternatives to traditional snacks. Whole grain snacks, such as crackers, popcorn, and energy bars, are recognized for their nutritional benefits, including higher fiber content and reduced calories compared to conventional snacks. This trend is particularly prominent among health-conscious millennials and parents looking to provide nutritious options for their children. Manufacturers are continually innovating to create diverse flavor profiles and textures, making whole grain snacks an appealing choice for consumers looking for both health and taste in their snacking choices.

Ready-to-Eat Meals:

Whole grains are increasingly used in ready-to-eat meals, aligning with the growing trend of convenience and healthier eating. The incorporation of whole grains in meal kits, frozen dinners, and pre-packaged foods caters to busy consumers who prioritize nutrition without sacrificing convenience. These meals often highlight their whole grain content, appealing to health-conscious consumers seeking quick yet nutritious options. The rising interest in meal prep and cooking at home has also contributed to the demand for ready-to-eat meals that feature whole grains, as they provide a wholesome and filling choice for lunch or dinner.

Others:

The 'Others' category in the application segment encompasses a variety of uses for whole grains beyond the primary categories listed. This includes their incorporation in sauces, soups, and beverages, as well as their use as health supplements. The versatility of whole grains enables their integration into numerous food products, enhancing their nutritional profile and adding unique textures and flavors. As consumers continue to explore new culinary experiences, the innovative application of whole grains in diverse food items presents exciting opportunities for market growth.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as the primary distribution channels for whole grain and high fiber food products, providing consumers with a wide variety of options under one roof. These retail formats typically house dedicated health food sections, allowing shoppers to easily locate whole grain items. The increasing trend of health-conscious shopping has prompted retailers to expand their whole grain offerings, catering to the growing consumer demand. Supermarkets and hypermarkets often engage in promotional strategies and discounts, further enhancing the accessibility and visibility of whole grain products, making them attractive to consumers looking for healthier dietary choices.

Convenience Stores:

Convenience stores have increasingly become an essential distribution channel for whole grain snacks and ready-to-eat meals. As busy lifestyles drive consumers to seek quick and nutritious options, convenience stores are responding by stocking a range of whole grain products that meet this demand. The ease of access and extended operating hours of these stores make it convenient for consumers to purchase whole grain snacks on-the-go. This channel is particularly popular among young adults and professionals who prioritize healthy eating despite their hectic schedules, thus presenting significant growth opportunities for whole grain manufacturers.

Online Retail:

The online retail segment has experienced significant growth in the whole grain food market, driven by the rise of e-commerce and changing consumer shopping behaviors. Online platforms provide a vast array of whole grain products, allowing consumers to compare prices, explore new brands, and learn about product benefits before making a purchase. The convenience of home delivery and subscription services further enhances the appeal of online shopping for health-conscious consumers seeking whole grain foods. This channel has become especially vital during the COVID-19 pandemic, encouraging manufacturers to strengthen their online presence and engage with consumers through digital marketing strategies.

Specialty Stores:

Specialty stores play a pivotal role in the distribution of whole grain and high fiber food products, catering to niche markets focused on health and wellness. These stores often emphasize organic, non-GMO, and locally sourced products, attracting consumers who prioritize quality and nutritional value. Whole grain products in specialty stores often come with a premium price tag, reflecting the quality and uniqueness of the offerings. The knowledgeable staff in specialty stores can provide personalized assistance and recommendations, enhancing the shopping experience for consumers looking for specific whole grain products, thereby supporting the growth of this distribution channel.

Others:

The 'Others' category within distribution channels includes direct-to-consumer sales, farmers' markets, and health food co-ops, which have gained traction in recent years. Direct-to-consumer sales allow manufacturers to establish a direct relationship with their customers, fostering brand loyalty and enabling them to convey information about their products' health benefits. Farmers' markets provide an avenue for consumers to purchase whole grains from local producers, emphasizing freshness and sustainable practices. Health food co-ops often prioritize organic and health-focused products, aligning with the values of health-conscious consumers. These diverse channels contribute significantly to the overall accessibility of whole grain foods, allowing consumers to choose options that align with their preferences.

By Ingredient Type

Oats:

Oats are a key ingredient in the whole grain food market, celebrated for their numerous health benefits, including high fiber content and heart health properties. As consumers increasingly seek nutritious breakfast options, oats have gained popularity in various forms, such as oatmeal, granola bars, and baked goods. The versatility of oats allows them to be incorporated into a wide range of products, catering to different tastes and dietary preferences. Furthermore, the gluten-free nature of oats appeals to a growing segment of consumers with gluten sensitivities, boosting their demand in the market.

Brown Rice:

Brown rice is another important ingredient type in the whole grain food market, known for its rich nutrient profile and health benefits. Unlike white rice, brown rice retains its bran and germ, providing more fiber, vitamins, and minerals. This whole grain is widely used in various products, from ready-to-eat meals to baked goods, appealing to health-conscious consumers who are looking for wholesome alternatives to refined grains. As the trend towards clean eating continues to rise, brown rice is increasingly recognized as a staple in healthy diets, driving its demand across various applications.

Quinoa:

Quinoa has emerged as a popular superfood ingredient in the whole grain market, prized for its high protein content and amino acid profile. This gluten-free grain is often used in salads, bowls, and as a base for various dishes, appealing to health-conscious consumers and those following plant-based diets. The rising awareness of quinoa's nutritional benefits has driven its popularity, leading to increased demand across multiple product categories. As manufacturers continue to innovate with quinoa-based products, its presence in the whole grain food market is expected to grow significantly.

Barley:

Barley is recognized for its high fiber content and various health benefits, making it a valuable ingredient in the whole grain food market. Often used in soups, salads, and grain-based products, barley is gaining traction among consumers seeking nutritious alternatives to refined grains. Its rich flavor and chewy texture also enhance the culinary experience, making it a preferred choice for both home cooks and food manufacturers. As the demand for high-fiber foods increases, barley's incorporation into various food items will likely continue to rise, positioning it favorably in the market.

Buckwheat:

Buckwheat stands out in the whole grain food market due to its unique nutritional profile and gluten-free status. Often used in pancakes, noodles, and breakfast cereals, buckwheat provides a rich source of fiber, antioxidants, and essential nutrients. Its popularity is growing among health-conscious consumers, particularly those with gluten sensitivities, seeking wholesome alternatives. As consumer interest in diverse and nutritious grain options continues to rise, buckwheat is expected to gain further traction in the whole grain food market, fostering innovation in product development.

By Region

The North American region holds a significant share of the whole grain and high fiber food market, driven by a growing emphasis on healthy eating and preventive healthcare. In the United States, whole grain foods are increasingly being integrated into dietary guidelines and nutrition programs, promoting healthier eating habits among the population. The market in North America is projected to grow at a CAGR of approximately 9.2% during the forecast period, fueled by rising consumer awareness regarding the health benefits of whole grains. Major retailers and food manufacturers are also focusing on expanding their whole grain product lines, aligning with consumer demand for healthier alternatives.

Europe is another key region in the whole grain and high fiber food market, with countries like Germany, the UK, and France leading in terms of consumption. The European market is characterized by a strong preference for organic and sustainably sourced whole grain products, reflecting the region's increasing focus on health and wellness. The demand for whole grain foods is expected to grow steadily, driven by health-conscious consumers and a growing trend toward plant-based diets. Collectively, these trends provide a solid foundation for continued market growth in Europe, contributing significantly to the global whole grain and high fiber food market.

Opportunities

The whole grain and high fiber food market presents numerous opportunities for growth, particularly in the realm of product innovation. As consumer preferences increasingly shift toward healthy, convenient options, manufacturers can explore new formulations that combine whole grains with unique flavors, ingredients, and health benefits. For instance, creating whole grain snacks that incorporate superfoods or functional ingredients can entice health-conscious consumers. Additionally, the growing trend of clean eating and transparency regarding ingredient sourcing provides an opportunity for brands to differentiate themselves through quality and authenticity. By tapping into these trends, companies can create a diverse range of products that cater to various consumer preferences, ultimately driving market growth.

Another significant opportunity lies in expanding distribution channels to reach a broader audience. With the rise of e-commerce and online grocery shopping, manufacturers can leverage digital platforms to make their whole grain products more accessible. Collaborating with online retailers and investing in targeted marketing strategies can enhance brand visibility and attract health-conscious consumers who prefer shopping from the comfort of their homes. Furthermore, expanding into emerging markets where consumer awareness about health and nutrition is on the rise presents additional growth opportunities. By developing products that cater to local tastes and preferences, companies can establish a foothold in these markets and tap into new revenue streams.

Threats

Despite the promising growth trajectory of the whole grain and high fiber food market, several threats could impact its development. One major threat is the volatility of raw material prices, which can affect production costs and profit margins for manufacturers. Fluctuations in the prices of key ingredients such as grains, seeds, and nuts may lead to increased costs for consumers, potentially dampening demand for whole grain products. Additionally, competition from alternative food products, including refined grains and processed snacks, poses a challenge as consumers may opt for cheaper or more readily available options. Manufacturers must continually innovate and emphasize the health benefits of whole grains to maintain consumer interest and loyalty in this competitive landscape.

A further concern is the risk of misinformation regarding dietary trends and health claims. As consumers are increasingly inundated with conflicting information regarding nutrition, some may question the health benefits of whole grain foods. This could lead to a decline in consumer trust and subsequently impact sales. Maintaining transparency about product ingredients, conducting educational campaigns, and collaborating with health professionals can help manufacturers navigate this challenge and reinforce consumer confidence in whole grain products. Addressing these threats effectively will be crucial for sustaining growth in the whole grain and high fiber food market.

Competitor Outlook

• General Mills, Inc.
• Quaker Oats Company
• Kraft Heinz Company
• Chobani, LLC
• Post Consumer Brands, LLC
• Nature Valley
• Bob's Red Mill Natural Foods
• Hain Celestial Group, Inc.
• Arrowhead Mills
• Annie's Homegrown, Inc.
• Whole Foods Market
• Boulder Canyon Foods, LLC
• SunRice
• Kashi Company
• Health Warrior, Inc.

The competitive landscape of the whole grain and high fiber food market is characterized by a mix of established players and emerging brands, all vying for market share in a growing industry. Key players in this market focus on product innovation, expanding their distribution networks, and enhancing brand visibility to attract health-conscious consumers. Leading companies are increasingly investing in marketing campaigns that highlight the health benefits of whole grains, catering to the rising demand for nutritious food options. The market is also witnessing an influx of new entrants, particularly in the snack and breakfast cereal segments, which adds to the competitive dynamic. As consumer preferences evolve, established brands are continually adapting their strategies to meet changing demands, often leading to partnerships, acquisitions, and collaborations within the industry.

General Mills, a prominent player in the whole grain food market, offers a broad range of products that include cereals, snack bars, and baking goods, often emphasizing whole grain content. The company has made significant investments in health-focused marketing, highlighting its commitment to nutrition. Quaker Oats, a subsidiary of PepsiCo, is renowned for its oatmeal and granola products, focusing on whole grain ingredients that resonate with health-conscious consumers. Similarly, Kraft Heinz has been expanding its portfolio of whole grain products, responding to consumer preferences for nutrient-dense foods. These companies leverage their established brand equity and vast distribution networks to maintain a competitive edge in the market.

Emerging brands are reshaping the landscape by introducing innovative products that cater to specific niches within the whole grain market. Companies like Health Warrior and Kashi have gained popularity for their focus on plant-based ingredients and high fiber content, appealing to the growing demographic of health-conscious individuals. Additionally, the rise of e-commerce has empowered smaller brands to reach a broader audience, enabling them to compete effectively against larger corporations. By emphasizing transparency in ingredient sourcing and fostering a strong connection with their consumers, these emerging brands are carving out a significant presence in the whole grain and high fiber food market, encouraging established players to adapt and innovate.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 SunRice
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Chobani, LLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Kashi Company
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Nature Valley
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Arrowhead Mills
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Whole Foods Market
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 General Mills, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Kraft Heinz Company
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Quaker Oats Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Health Warrior, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Annie's Homegrown, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Boulder Canyon Foods, LLC
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Post Consumer Brands, LLC
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Hain Celestial Group, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Bob's Red Mill Natural Foods
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Whole Grain and High Fiber Food Market, By Application
    • 6.1.1 Bakery Products
    • 6.1.2 Breakfast Cereals
    • 6.1.3 Snacks
    • 6.1.4 Ready-to-Eat Meals
    • 6.1.5 Others
  • 6.2 Whole Grain and High Fiber Food Market, By Product Type
    • 6.2.1 Whole Grain Bread
    • 6.2.2 Whole Grain Pasta
    • 6.2.3 Whole Grain Cereal
    • 6.2.4 Whole Grain Snacks
    • 6.2.5 Whole Grain Flour
  • 6.3 Whole Grain and High Fiber Food Market, By Ingredient Type
    • 6.3.1 Oats
    • 6.3.2 Brown Rice
    • 6.3.3 Quinoa
    • 6.3.4 Barley
    • 6.3.5 Buckwheat
  • 6.4 Whole Grain and High Fiber Food Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Whole Grain and High Fiber Food Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Whole Grain and High Fiber Food market is categorized based on

By Product Type

• Whole Grain Bread
• Whole Grain Pasta
• Whole Grain Cereal
• Whole Grain Snacks
• Whole Grain Flour

By Application

• Bakery Products
• Breakfast Cereals
• Snacks
• Ready-to-Eat Meals
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Oats
• Brown Rice
• Quinoa
• Barley
• Buckwheat

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• General Mills, Inc.
• Quaker Oats Company
• Kraft Heinz Company
• Chobani, LLC
• Post Consumer Brands, LLC
• Nature Valley
• Bob's Red Mill Natural Foods
• Hain Celestial Group, Inc.
• Arrowhead Mills
• Annie's Homegrown, Inc.
• Whole Foods Market
• Boulder Canyon Foods, LLC
• SunRice
• Kashi Company
• Health Warrior, Inc.