Whiskey Sales

Whiskey Sales Market Outlook

The global whiskey sales market has been experiencing remarkable growth, with a projected market size of approximately USD 80 billion by 2035, exhibiting a compound annual growth rate (CAGR) of around 6.5% over the forecast period from 2025 to 2035. This growth can be attributed to various factors, including the rising popularity of premium and craft whiskey among consumers, the increasing number of bars and restaurants offering extensive whiskey selections, as well as the expanding online retail space that facilitates easier access to a variety of brands and types. Additionally, changing consumer preferences toward high-quality, aged spirits have led to an increase in demand for whiskey, driving manufacturers to innovate and introduce unique offerings. Furthermore, the globalization of the whiskey market, with brands targeting emerging markets, is contributing to the positive growth trajectory observed in this sector.

Growth Factor of the Market

One of the primary growth factors driving the whiskey sales market is the increasing consumer interest in premium and craft whiskey variants. As consumers become more discerning about their beverage choices, they are more likely to seek out high-quality products that offer unique flavor profiles and superior craftsmanship. Additionally, the trend of whiskey tasting events and festivals has gained traction, creating a culture of appreciation for whiskey and encouraging consumers to explore different types. The rise of social media and digital marketing has also played a significant role in promoting whiskey brands, making it easier for consumers to discover and purchase their favorite spirits. Moreover, the ongoing expansion of the global middle class has led to a surge in disposable income, allowing more individuals to indulge in premium alcoholic beverages. The increasing acceptance of whiskey as a versatile ingredient in cocktails further enhances its appeal, thereby contributing to the market’s growth.

Key Highlights of the Market

• The global whiskey market is expected to reach USD 80 billion by 2035.
• North America is anticipated to dominate the market, accounting for over 40% of global sales.
• The craft whiskey segment is witnessing the highest growth rate, fueled by consumer demand for artisanal products.
• Online retail channels are rapidly gaining popularity, with e-commerce sales expected to account for a significant share of total sales.
• Increasing interest in whiskey tourism, where consumers visit distilleries and participate in tastings, is bolstering market growth.

By Product Type

Bourbon :

Bourbon whiskey, characterized by its distinct sweet and robust flavor profile, is made primarily from corn, and must be aged in new charred oak barrels. The growing appreciation for bourbon, especially in North America, has resulted in a surge in its sales as consumers are increasingly drawn to this American classic. The rise of craft distilleries focusing on producing small-batch bourbons has further stimulated interest, offering unique tasting experiences that reflect the craftsmanship and heritage of the distillation process. Furthermore, bourbon's popularity is bolstered by its versatile use in cocktails, allowing it to maintain a strong presence in both bars and home bars alike.

Scotch :

Scotch whisky, known for its diverse range of flavors attributed to the different regions of Scotland, continues to hold a prominent position in the global whiskey market. With a rich history and adherence to strict production regulations, Scotch appeals to both traditional whiskey drinkers and newcomers alike. The increasing trend of whisky tasting and pairing events, along with the growing interest in premium aged expressions, has contributed significantly to the growth of Scotch sales. Moreover, the international recognition of Scotch as a high-quality product fosters demand across various markets, making it a staple option in liquor stores and high-end bars.

Irish :

Irish whiskey is renowned for its smoothness and triple distillation process, which results in a lighter body compared to its counterparts. The resurgence of Irish whiskey brands has played a pivotal role in revitalizing this segment, as consumers seek out new flavors and unique expressions. The rise in popularity of Irish whiskey cocktails in bars and restaurants, along with the increasing number of distilleries producing innovative blends and single malts, has helped solidify its market position. Additionally, the growth of whiskey tourism in Ireland, where visitors can explore historic distilleries, further enhances consumer engagement and interest in Irish whiskey.

Rye :

Rye whiskey is experiencing a renaissance in recent years, driven by a growing consumer preference for spicier and more complex flavors. Known for its bold character, rye is particularly popular in craft cocktails, making it a favorite choice among bartenders and mixologists. The increasing number of craft distilleries producing rye whiskey has introduced consumers to a wide array of unique and artisanal options. As cocktail culture continues to thrive, the demand for rye whiskey is anticipated to grow, with consumers eager to experiment with this versatile spirit in various drink recipes.

Japanese :

Japanese whiskey has gained significant acclaim on the global stage, recognized for its meticulous production methods and emphasis on quality. The unique approach to whiskey-making, which combines traditional Scottish techniques with Japanese craftsmanship, has resulted in a distinctive flavor profile that appeals to sophisticated palates. The rise of Japanese whiskey's popularity can be attributed to its successful export strategy and participation in international competitions, where several brands have received prestigious awards. This international recognition, coupled with the increasing interest in Asian spirits, is expected to drive growth in the Japanese whiskey segment as more consumers seek to explore this exceptional offering.

By Application

Bars & Restaurants :

The bar and restaurant segment plays a crucial role in the whiskey sales market, serving as a primary distribution channel for various whiskey brands. Establishments are increasingly curating extensive whiskey menus, emphasizing premium options that cater to the evolving tastes of consumers. As whiskey-based cocktails gain popularity, bartenders are enhancing their drink offerings with unique blends and innovative recipes, creating a growing demand for diverse whiskey selections. Additionally, the trend of whiskey tasting events in restaurants allows consumers to explore different varieties, further driving sales in this sector.

Liquor Stores :

Liquor stores serve as a vital retail channel for whiskey sales, providing consumers with access to a wide range of brands and product types. These stores often highlight popular whiskey brands and facilitate promotions that attract customers seeking both familiar and new options. The increasing trend of consumers purchasing premium and craft whiskeys has led to enhanced merchandising strategies in liquor stores, which often feature dedicated sections for whiskey. The growing interest in whiskey tasting notes and pairing recommendations further enriches the shopping experience in these stores, contributing to overall sales growth.

Duty-Free Shops :

Duty-free shops have become an essential distribution channel for whiskey sales, particularly among international travelers. These shops often offer exclusive brands and limited editions not available in regular retail outlets, making them attractive for consumers looking to purchase unique products. Moreover, the competitive pricing and tax advantages associated with duty-free shopping increase the appeal of whiskey purchases for travelers. As global travel resumes post-pandemic, the duty-free segment is poised for significant growth, capitalizing on the increasing number of international tourists seeking premium whiskey options while traveling.

Online Retailers :

The rise of e-commerce has transformed the whiskey sales landscape, with online retailers providing consumers with convenient access to a diverse selection of whiskey brands. This segment has witnessed remarkable growth, particularly during the pandemic, as consumers turned to online shopping for their beverage needs. Online retailers often offer exclusive deals and promotions, incentivizing consumers to purchase whiskey through digital platforms. Furthermore, the ability to read reviews and tasting notes online empowers consumers to make informed purchasing decisions, driving sales in this burgeoning channel.

Supermarkets :

Supermarkets have become increasingly significant players in the whiskey sales market, providing consumers with easy access to a variety of brands and types of whiskey. The convenience of purchasing whiskey alongside grocery shopping enhances the appeal of this distribution channel. Supermarkets often feature dedicated whiskey sections, showcasing premium and popular brands that attract consumers' attention. The growing trend of whiskey pairings with food has also influenced supermarket selections, as more consumers seek to enhance their dining experiences with specific whiskey choices. This segment's ability to cater to mainstream consumers contributes to its sustained growth.

By Distribution Channel

Online Sales :

Online sales have emerged as a dominant distribution channel in the whiskey market, significantly reshaping consumer purchasing behavior. The convenience of browsing and buying whiskey from the comfort of home has led to a surge in e-commerce sales during the past few years. Online retailers often provide detailed product descriptions, reviews, and tasting notes, empowering consumers to make informed decisions when selecting whiskey. The availability of a wider range of brands and products that may not be easily found in local stores further enhances the online shopping experience. As more consumers embrace digital shopping, the online sales channel is expected to continue growing rapidly.

Retail Stores :

Retail stores remain a fundamental distribution channel for whiskey sales, offering consumers the opportunity to explore and purchase various whiskey brands in-person. The physical presence of retail stores allows consumers to interact with staff, seek recommendations, and engage in tastings that enhance their purchasing experience. Retailers are increasingly focusing on creating immersive environments that showcase their whiskey selections and promote new brands. Seasonal promotions and events, such as whiskey tasting nights, further attract customers and contribute to increased foot traffic, solidifying the role of retail stores in the whiskey market.

Duty-Free Outlets :

Duty-free outlets present significant opportunities for whiskey brands, particularly among international travelers looking for exclusive products at competitive prices. These outlets typically offer a well-curated selection of premium whiskey brands, catering to consumers who seek unique products unavailable in their home markets. The appeal of duty-free shopping, combined with the allure of limited editions and special releases, drives whiskey sales in this channel. As air travel continues to recover, duty-free outlets are expected to capitalize on the return of international travelers, promoting whiskey as a must-buy item.

Specialist Whiskey Shops :

Specialist whiskey shops have gained popularity among enthusiasts and collectors seeking specific brands and rare bottles. These shops often provide a carefully curated selection of whiskey, focusing on unique expressions, artisanal products, and collectible items. The knowledgeable staff in specialist whiskey shops can offer personalized recommendations, enhancing the consumer experience and fostering brand loyalty. The growing interest in whiskey tasting events and educational workshops further supports the success of these shops, making them vital contributors to the market. As consumers continue to explore the world of whiskey, specialist shops are well-positioned to attract a dedicated clientele.

Wholesalers :

Wholesalers play a crucial role in the whiskey distribution network, acting as intermediaries between producers and retailers. This channel facilitates the efficient distribution of whiskey products, ensuring that retailers have access to a diverse range of brands and styles. Wholesalers often manage inventory and logistics for multiple brands, allowing them to provide competitive pricing and support to their retail partners. The growing trend of liquor stores and bars seeking to diversify their whiskey selections relies heavily on wholesalers to source unique products and meet consumer demand. As the whiskey market continues to expand, wholesalers will remain integral to the industry's supply chain.

By Ingredient Type

Single Malt :

Single malt whiskey, made from malted barley at a single distillery, is highly regarded for its rich flavors and complexity. This type of whiskey often appeals to connoisseurs seeking a deep understanding of the distilling process and regional characteristics. The growing trend of whiskey tasting and appreciation has enhanced the visibility of single malt varieties, leading to increased sales across global markets. Distilleries are focusing on producing high-quality single malts that showcase unique flavor profiles through careful aging, attracting both seasoned whiskey drinkers and newcomers alike.

Blended Malt :

Blended malt whiskey consists of multiple single malts from different distilleries, allowing for a harmonious combination of flavors. This versatile category appeals to a wide audience, as it balances the characteristics of various single malts while maintaining a unique identity. The blending process permits distillers to create consistent and approachable flavor profiles, making blended malts popular choices for bars and retail outlets. As consumer preferences evolve, the demand for blended malt whiskey is expected to grow, fueled by a focus on quality and craftsmanship.

Grain Whiskey :

Grain whiskey, produced from grains other than malted barley, often serves as a base for blended whiskies due to its lighter flavor profile. Its versatility allows it to be used in various applications, from cocktails to sipping neat, making it a staple in the whiskey market. The production of grain whiskey has expanded with the rise of craft distilleries that are beginning to explore unique flavor combinations using innovative ingredients. As consumers become more adventurous, the demand for grain whiskey is likely to increase, supporting its growth within the overall whiskey segment.

Blended Whiskey :

Blended whiskey, which combines both malt and grain whiskies, is a popular choice among consumers due to its smooth and approachable taste. This type of whiskey offers a balance of flavors that cater to a wide range of palates, making it suitable for both novice drinkers and seasoned enthusiasts. The accessibility of blended whiskey has led to its inclusion in many bars and restaurants, where it is frequently featured in cocktails or enjoyed straight. As the market continues to diversify, the demand for blended whiskey is expected to remain strong as consumers seek high-quality, versatile options.

Single Pot Still :

Single pot still whiskey, a traditional Irish style, is made from a mixture of malted and unmalted barley, resulting in a rich and creamy mouthfeel. This unique production method contributes to its distinctive flavor profile, which has garnered a loyal following among whiskey enthusiasts. The growing interest in Irish whiskey, coupled with the revival of traditional distilling techniques, has led to increased demand for single pot still expressions. As consumers seek authenticity and craftsmanship in their whiskey choices, single pot still whiskey is poised for continued growth.

By Region

When examining the regional dynamics of the whiskey sales market, North America emerges as a dominant player, accounting for over 40% of global sales. The United States, in particular, is recognized for its strong bourbon and rye whiskey production, with a thriving craft distillery scene that continues to expand. The increasing consumer interest in premium spirits and the ongoing trend of whiskey tourism have further solidified North America's leading position in the market. The region is expected to maintain a CAGR of approximately 7% as consumers continue to explore diverse whiskey offerings across bars, restaurants, and retail channels.

Europe also plays a significant role in the global whiskey market, with countries like Scotland and Ireland being renowned for their rich whiskey traditions. European whiskey sales are projected to witness steady growth fueled by the increasing demand for premium Scotch and Irish whiskey, along with the rising popularity of craft distilleries across the continent. The market is expected to grow at a CAGR of around 5% as consumers become more adventurous in their whiskey choices, exploring a wide range of products from different regions. The European market's appreciation for aged spirits and innovative offerings will continue to drive growth in the coming years.

Opportunities

The whiskey sales market is ripe with opportunities, particularly as consumers' preferences shift toward premium and craft spirits. As the trend of personalized experiences continues to grow, distilleries can tap into this demand by offering limited edition releases and exclusive tasting events. Collaborating with renowned chefs and mixologists to create unique whiskey pairings and cocktail recipes can further enhance consumer engagement and brand loyalty. Additionally, the rise of whiskey tourism presents a significant opportunity for distilleries to showcase their products through distillery tours, tastings, and special events, allowing consumers to connect with the brand on a deeper level.

Moreover, the increasing acceptance of whiskey as a versatile ingredient in cocktails provides opportunities for brands to expand their reach within the bartending community. As bars and restaurants continue to innovate their drink menus, incorporating more whiskey-based cocktails can entice both new and existing consumers. Furthermore, the growth of online sales channels enables whiskey producers to reach a global audience, allowing them to capitalize on emerging markets where interest in whiskey is on the rise. Engaging in targeted marketing campaigns that highlight the unique attributes of different whiskey varieties can help brands stand out in an increasingly competitive landscape.

Threats

The whiskey sales market faces several threats that could impact overall growth and profitability. One major concern is the increasing regulatory scrutiny surrounding alcohol sales, distribution, and marketing, particularly in certain regions. Stricter regulations can complicate the distribution process and increase compliance costs, ultimately affecting profit margins for manufacturers and retailers alike. Additionally, the rising trend of health consciousness among consumers, leading to a decline in alcohol consumption, poses a potential threat to the whiskey market. As more individuals opt for low-alcohol or alcohol-free alternatives, brands must adapt their strategies to cater to changing consumer preferences while still maintaining market share.

Another challenge facing the whiskey market is the growing competition from other alcoholic beverages, such as gin, vodka, and craft beers. With consumers becoming increasingly adventurous in their drinking choices, whiskey brands must continually innovate and differentiate themselves to capture consumer interest. The proliferation of craft distilleries has also created a saturated market, making it more challenging for established brands to maintain their market share. In addition, fluctuations in raw material prices and supply chain disruptions can impact production costs, further complicating the market landscape for whiskey producers.

Competitor Outlook

• Diageo
• Pernod Ricard
• Beam Suntory
• Brown-Forman
• William Grant & Sons
• Chivas Brothers
• Irish Distillers
• Campari Group
• Heaven Hill Distilleries
• The Sazerac Company
• MGP Ingredients
• Luxco
• Castle Brands
• WhistlePig Whiskey
• Brown-Forman Corporation

The competitive landscape of the whiskey sales market is characterized by a diverse array of players, including multinational corporations, craft distilleries, and artisanal brands. Major companies such as Diageo, Pernod Ricard, and Beam Suntory dominate the market, leveraging their extensive portfolios and established distribution networks to maintain a competitive edge. These companies are continually investing in marketing initiatives to promote their brands and expand their reach, often focusing on premium and craft options to cater to evolving consumer preferences. The rise of craft distilleries has introduced a new level of competition, as these smaller producers emphasize authenticity, quality, and unique flavor profiles that resonate with discerning consumers.

As the market continues to evolve, key players are adopting strategies to differentiate their offerings and capture market share. For instance, Diageo has been actively expanding its whiskey portfolio through acquisitions and partnerships, seeking to enhance its presence in emerging markets. Similarly, Pernod Ricard has focused on innovation and sustainability in its production processes, appealing to environmentally conscious consumers while maintaining its reputation for quality. Furthermore, companies like Brown-Forman and William Grant & Sons are leveraging their rich heritage and craftsmanship to attract consumers who value tradition and authenticity in their whiskey choices.

In addition to these established players, the whiskey sales market is witnessing a surge in new entrants, particularly in the craft distillery segment. These smaller producers often prioritize sustainability, local sourcing, and unique expressions, appealing to consumers seeking artisanal products. The competitive landscape is expected to remain dynamic as consumers continue to explore a diverse range of whiskey options, prompting both established and emerging brands to innovate and adapt to changing market demands. As the whiskey market expands, the interplay between large corporations and craft distilleries will shape the future of whiskey sales and consumer experiences.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Luxco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Diageo
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Beam Suntory
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Brown-Forman
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Campari Group
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Castle Brands
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Pernod Ricard
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Chivas Brothers
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 MGP Ingredients
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Irish Distillers
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 WhistlePig Whiskey
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 The Sazerac Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 William Grant & Sons
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Brown-Forman Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Heaven Hill Distilleries
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Whiskey Sales Market, By Application
    • 6.1.1 Bars & Restaurants
    • 6.1.2 Liquor Stores
    • 6.1.3 Duty-Free Shops
    • 6.1.4 Online Retailers
    • 6.1.5 Supermarkets
  • 6.2 Whiskey Sales Market, By Product Type
    • 6.2.1 Bourbon
    • 6.2.2 Scotch
    • 6.2.3 Irish
    • 6.2.4 Rye
    • 6.2.5 Japanese
  • 6.3 Whiskey Sales Market, By Ingredient Type
    • 6.3.1 Single Malt
    • 6.3.2 Blended Malt
    • 6.3.3 Grain Whiskey
    • 6.3.4 Blended Whiskey
    • 6.3.5 Single Pot Still
  • 6.4 Whiskey Sales Market, By Distribution Channel
    • 6.4.1 Online Sales
    • 6.4.2 Retail Stores
    • 6.4.3 Duty-Free Outlets
    • 6.4.4 Specialist Whiskey Shops
    • 6.4.5 Wholesalers

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Whiskey Sales Market by Region
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Whiskey Sales market is categorized based on

By Product Type

• Bourbon
• Scotch
• Irish
• Rye
• Japanese

By Application

• Bars & Restaurants
• Liquor Stores
• Duty-Free Shops
• Online Retailers
• Supermarkets

By Distribution Channel

• Online Sales
• Retail Stores
• Duty-Free Outlets
• Specialist Whiskey Shops
• Wholesalers

By Ingredient Type

• Single Malt
• Blended Malt
• Grain Whiskey
• Blended Whiskey
• Single Pot Still

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Diageo
• Pernod Ricard
• Beam Suntory
• Brown-Forman
• William Grant & Sons
• Chivas Brothers
• Irish Distillers
• Campari Group
• Heaven Hill Distilleries
• The Sazerac Company
• MGP Ingredients
• Luxco
• Castle Brands
• WhistlePig Whiskey
• Brown-Forman Corporation