Underlayment Sales

Underlayment Sales Market Outlook

The global underlayment sales market is projected to reach approximately USD 2.5 billion by 2035, with a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2025 to 2035. This growth can be attributed to the increasing demand for quality flooring solutions in various construction sectors, particularly due to rising residential and commercial building activities. Furthermore, the growing awareness regarding sound insulation, moisture resistance, and thermal insulation properties of underlayment materials has significantly boosted market demand. The evolving trends in home renovations and improvements are also contributing to the expansion of this market, as consumers increasingly prioritize comfort and durability in flooring solutions. Additionally, the advent of eco-friendly and sustainable materials is expected to further stimulate market growth as consumers lean towards greener options.

Growth Factor of the Market

The growth of the underlayment sales market is primarily driven by the booming construction industry, particularly in developing regions where urbanization is accelerating. This urban sprawl is leading to increased demand for residential, commercial, and industrial spaces, subsequently raising the need for quality flooring solutions. In addition to this, the growing trend of DIY home improvement projects has fueled the demand for underlayment products, as homeowners seek to enhance their living spaces with modern and effective flooring systems. Moreover, advancements in technology have led to the development of innovative underlayment solutions that offer better performance, durability, and environmental sustainability. As consumers become more conscious of energy efficiency and indoor air quality, the demand for underlayment products that provide sound insulation and moisture control has also increased. Together, these factors contribute to a robust growth outlook for the underlayment sales market.

Key Highlights of the Market

• The market is expected to experience a CAGR of 6.5% from 2025 to 2035.
• Residential construction is projected to be the largest application segment, driven by urbanization trends.
• Foam underlayment is anticipated to dominate the product type category, due to its insulation properties.
• Online retail channels are gaining traction, making it easier for consumers to access a variety of underlayment options.
• North America is expected to hold the largest market share, attributed to high construction activities and home renovations.

By Product Type

Foam Underlayment:

Foam underlayment is widely recognized for its excellent sound absorption capabilities and thermal insulation properties, making it a popular choice among homeowners and contractors. This type of underlayment is typically made from materials such as closed-cell polyethylene or polyurethane foam, providing a cushioned layer beneath flooring materials. Its lightweight nature and ease of installation further enhance its appeal, especially in residential construction. Foam underlayment is suitable for various flooring types, including laminate, hardwood, and vinyl, making it a versatile option. Additionally, its moisture-resistant properties help protect flooring from damage caused by moisture accumulation, which is particularly beneficial in areas with high humidity.

Rubber Underlayment:

Rubber underlayment is gaining traction due to its superior sound-dampening characteristics and durability. Often made from recycled rubber tires, this type of underlayment provides excellent cushioning and stability, making it ideal for high-traffic areas in both residential and commercial spaces. Its resilience to wear and tear ensures longevity, which is vital for flooring installations in busy environments. Rubber underlayment is particularly effective in minimizing impact noise, making it a preferred choice for multi-story buildings or apartments where sound transmission can be a concern. Furthermore, its natural resistance to moisture makes it suitable for use in basements or areas prone to dampness, adding to its market appeal.

Felt Underlayment:

Felt underlayment is primarily made from natural or synthetic fibers and offers a combination of cushioning and insulation properties. This type of underlayment is favored for its eco-friendliness, as it often incorporates recycled materials. Felt underlayment provides excellent sound absorption and thermal insulation, making it suitable for a range of applications, including hardwood and laminate flooring. Its ability to reduce noise transmission between floors enhances comfort in residential and commercial settings. Additionally, felt underlayment is relatively easy to install, as it typically comes in rolls that can be laid down quickly. Its durability also contributes to the longevity of flooring installations, making it a popular choice among contractors and builders.

Cork Underlayment:

Cork underlayment is known for its sustainable and eco-friendly properties, as cork is a renewable resource harvested from the bark of cork oak trees. This type of underlayment offers exceptional thermal and acoustic insulation, creating a comfortable living environment. The natural resilience and compressibility of cork make it an excellent choice for a variety of flooring types, providing cushioning and support. Additionally, cork underlayment is resistant to moisture and mold, making it suitable for use in areas with fluctuating humidity levels. Its unique aesthetic appeal adds a natural touch to flooring installations, further enhancing its market popularity. The growing demand for sustainable building materials is likely to drive the cork underlayment market in the coming years.

Synthetic Underlayment:

Synthetic underlayment is engineered from various materials, such as polyethylene, polypropylene, or other polymers, to offer enhanced performance and durability. This type of underlayment is particularly favored for its moisture-resistant properties, which help protect flooring from water damage. Synthetic underlayment is lightweight and easy to install, making it a practical choice for both DIY projects and professional installations. Its ability to provide a seamless barrier against moisture, sound, and temperature fluctuations makes it suitable for diverse applications in residential and commercial construction. As the demand for high-performance flooring solutions continues to rise, synthetic underlayment is expected to gain significant traction in the market.

By Application

Residential Construction:

Residential construction remains the largest application segment for underlayment sales, driven by the increasing number of housing projects and renovations globally. Homeowners prioritize quality flooring solutions that enhance comfort and aesthetics, leading to higher demand for effective underlayment products. The rise in urban living and the trend towards larger living spaces have encouraged the use of underlayment to improve thermal insulation and reduce noise transmission between floors. Additionally, as consumers become increasingly aware of the benefits of soundproofing and moisture control, the adoption of underlayment in residential projects is anticipated to grow significantly. This segment's growth is also supported by the rise of eco-friendly construction practices, where sustainable underlayment materials are preferred.

Commercial Construction:

The commercial construction sector is witnessing robust growth, which translates into increased demand for underlayment products. As businesses seek to create comfortable and aesthetically pleasing working environments, the importance of quality flooring solutions is underscored. Underlayment provides vital benefits such as sound absorption and moisture control, crucial in busy office spaces and retail environments. Furthermore, the construction of multi-story commercial buildings necessitates effective soundproofing solutions, which can be achieved using quality underlayment. With the growth of mixed-use developments and urban commercial spaces, the demand for efficient and high-performing underlayment in commercial construction will continue to escalate.

Industrial Construction:

In the industrial sector, the need for robust flooring solutions that can withstand heavy loads and high traffic is paramount, thereby driving the demand for specific underlayment products. Industrial environments often require flooring that offers thermal insulation and noise reduction, which underlayment can effectively provide. Additionally, the durability and moisture-resistance properties of certain underlayment types make them suitable for various industrial applications, including factories, warehouses, and manufacturing facilities. As the industrial sector continues to evolve and expand, particularly in developing regions, the need for effective flooring solutions, including underlayment, will be a crucial focus for construction projects.

Infrastructure:

The infrastructure sector is increasingly recognizing the importance of quality flooring solutions in public spaces such as airports, hospitals, and educational institutions. Underlayment plays a significant role in enhancing the performance of flooring materials in these applications, providing benefits such as sound insulation and moisture management. As governments invest in infrastructure projects worldwide, the demand for effective underlayment solutions is expected to rise significantly. This segment also benefits from the trend of creating sustainable and energy-efficient public spaces, where eco-friendly underlayment materials are incorporated to enhance overall building performance. The growth of this sector further supports the overall expansion of the underlayment sales market.

By Distribution Channel

Online Retailers:

The rise of e-commerce has significantly transformed the distribution landscape for underlayment sales. Online retailers provide consumers with easy access to a wide variety of underlayment products, facilitating informed decision-making through product reviews and detailed specifications. The convenience of online shopping, combined with competitive pricing and promotional offers, attracts a growing number of customers looking to purchase flooring materials from the comfort of their homes. Additionally, online platforms often feature user-friendly interfaces that allow customers to compare different products quickly, making it easier to find the right underlayment for specific applications. As consumer preferences continue to shift towards digital shopping, the online distribution channel is expected to witness substantial growth in the underlayment sales market.

Specialty Stores:

Specialty stores have long been a crucial distribution channel for underlayment products, providing consumers with expert knowledge and personalized service. These stores often cater to specific customer segments, offering a curated selection of underlayment types that suit various flooring solutions. Customers benefit from the ability to physically examine products, ask questions, and receive guidance from knowledgeable staff, ensuring informed purchasing decisions. Furthermore, specialty stores typically offer a range of complementary products and services, such as flooring materials and installation tools, making them a one-stop shop for contractors and homeowners alike. The continued popularity of specialty stores is expected to play a significant role in the overall growth of the underlayment sales market.

Builders Merchants:

Builders merchants serve as a vital distribution channel for underlayment sales, particularly in the construction industry. These merchants supply a wide range of building materials, including underlayment, to contractors, builders, and construction professionals. The accessibility of underlayment products in builders merchants allows professionals to source materials quickly, ensuring timely project completion. Additionally, builders merchants often provide bulk purchasing options, catering to the needs of large-scale construction projects that require significant quantities of underlayment. As the construction sector continues to expand, the role of builders merchants in facilitating underlayment sales will remain crucial, making them an essential component of the market supply chain.

Direct Sales:

Direct sales have become an increasingly important channel for underlayment manufacturers, enabling them to establish direct relationships with end-users. By bypassing intermediaries, manufacturers can provide customers with tailored solutions that meet specific needs and preferences. Direct sales enable manufacturers to educate consumers about their products' benefits, as well as offer promotional pricing and bulk discounts for large orders. This channel is particularly beneficial for contractors and construction professionals who require consistent and reliable supplies of underlayment for ongoing projects. As manufacturers continue to invest in direct sales strategies, this channel is expected to contribute to the overall growth of the underlayment sales market.

By Material Type

Polyethylene:

Polyethylene underlayment is popular due to its excellent moisture barrier properties, making it an ideal choice for flooring installations in areas prone to dampness. This material is lightweight, making it easy to handle and install, while also providing sound insulation benefits. Its durability ensures that it can withstand the rigors of foot traffic without significant wear over time. Polyethylene underlayment is compatible with a variety of flooring types, including laminate, engineered wood, and vinyl. The growing demand for moisture-resistant flooring solutions is expected to drive the uptake of polyethylene underlayment in both residential and commercial construction projects.

Polypropylene:

Polypropylene underlayment is gaining recognition for its superior performance and durability compared to traditional materials. This type of underlayment offers excellent moisture resistance and thermal insulation, making it suitable for various flooring applications. Polypropylene is known for its strength and longevity, allowing it to withstand load-bearing conditions and high foot traffic. Its lightweight nature simplifies installation, while the material's resistance to mold and mildew enhances its appeal in damp environments. The increasing preference for high-performance underlayment products is anticipated to boost the demand for polypropylene underlayment in the upcoming years.

Polyester:

Polyester underlayment is appreciated for its environmentally friendly properties, as it is often made from recycled materials. This type of underlayment provides excellent cushioning and sound insulation, making it a popular choice for residential flooring applications. Polyester underlayment is lightweight and easy to install, allowing for quick project completion. Additionally, its ability to resist moisture and mold growth enhances its suitability for a variety of environments, including basements and other high-humidity areas. As the demand for sustainable building materials increases, polyester underlayment is expected to see significant growth in the market.

Recycled Fibers:

Recycled fiber underlayment represents a sustainable option in the flooring industry, as it utilizes materials that would otherwise contribute to landfill waste. This type of underlayment offers good sound insulation and thermal properties, making it suitable for both residential and commercial applications. The eco-friendly nature of recycled fibers appeals to environmentally conscious consumers and builders alike. Additionally, recycled fiber underlayment is often competitively priced, presenting an attractive alternative to traditional underlayment materials. As more consumers prioritize sustainability in their purchasing decisions, the demand for recycled fiber underlayment is projected to increase significantly.

Others:

The 'Others' category encompasses a range of alternative underlayment materials that have unique properties and applications. These may include products made from natural materials such as jute or coconut fibers, as well as specialized synthetic blends designed for specific performance criteria. While these materials may represent a smaller market share compared to established types like foam or rubber, they cater to niche segments seeking specific benefits, such as enhanced acoustics or thermal performance. The continued innovation in the development of new underlayment materials is expected to create opportunities for growth within this segment as the market evolves to meet diverse consumer preferences.

By Region

The regional analysis of the underlayment sales market reveals significant variations in demand and growth prospects across different areas. North America is anticipated to hold the largest market share, primarily due to the high level of residential and commercial construction activity in the United States and Canada. With a projected CAGR of approximately 7% during the forecast period, the U.S. construction market continues to expand, driven by urbanization and a growing emphasis on home renovations. The increasing awareness regarding the benefits of underlayment in moisture control and sound insulation further contributes to this region's dominant position in the market.

Meanwhile, the European region is also expected to witness considerable growth in the underlayment sales market, fueled by rising construction activities and the growing trend of sustainable building practices. Countries such as Germany, France, and the United Kingdom are investing in infrastructure projects, which will inevitably boost the demand for underlayment solutions. The Asia Pacific region, characterized by rapid urbanization and industrialization, is expected to exhibit the highest growth rate in the coming years. With an increasing population and demand for housing, the underlayment sales market in this region is projected to flourish as consumers seek quality flooring options. The Latin America and Middle East & Africa regions are also anticipated to experience growth, albeit at a slower pace compared to their North American and European counterparts.

Opportunities

The underlayment sales market is poised for numerous opportunities, particularly as the construction industry evolves to embrace innovative and sustainable practices. One significant opportunity lies in the increasing demand for green building materials, driven by consumer preferences for eco-friendly products. Manufacturers who focus on developing sustainable underlayment options, such as those made from recycled materials or natural fibers, can capitalize on this trend. Additionally, the rise of energy-efficient construction projects presents opportunities for underlayment solutions that enhance insulation and reduce energy consumption. As government regulations and building codes evolve to promote sustainability, companies offering compliant underlayment products will be well-positioned to grow within this market.

Furthermore, the growing trend of DIY home improvement projects offers substantial opportunities for the underlayment sales market. As more homeowners engage in renovation activities, they seek accessible and reliable underlayment products to complement their flooring choices. Retailers and manufacturers that focus on providing education and resources to DIY enthusiasts can effectively tap into this expanding market segment. Additionally, partnerships with home improvement retailers and online platforms can help increase product visibility and accessibility for consumers. By leveraging these opportunities, stakeholders can enhance their market presence and contribute to the overall growth of the underlayment sales industry.

Threats

Despite the promising growth outlook for the underlayment sales market, several threats could impact its trajectory. One of the primary threats is the volatile nature of raw material prices, which can influence the production costs of underlayment products. Fluctuations in prices for materials such as polyethylene, rubber, and other components can lead to increased costs for manufacturers, potentially affecting profit margins and pricing strategies. Additionally, any disruptions in the supply chain, such as those caused by natural disasters or geopolitical tensions, may hinder timely access to essential materials, creating challenges for production and distribution. Companies that fail to effectively manage these risks may struggle to remain competitive in the evolving market landscape.

Another significant threat to the underlayment sales market is the increasing competition from alternative flooring solutions. As consumers explore various flooring options, newer materials and technologies may offer comparable benefits, potentially diverting attention away from traditional underlayment products. Manufacturers must continually innovate and demonstrate the unique advantages of their underlayment solutions to maintain market share. Furthermore, the rise of inexpensive imported products could pressure domestic manufacturers, forcing them to adopt competitive pricing strategies that could impact overall profitability. To navigate these challenges, companies must focus on differentiation and value-added features that resonate with consumers.

Competitor Outlook

• USG Corporation
• QuietWalk
• Roberts Consolidated Industries, Inc.
• Forestry Suppliers, Inc.
• FloorMuffler
• Eco Timber
• Acoustical Surfaces, Inc.
• Soundproof Cow
• Mohawk Industries, Inc.
• Shaw Industries Group, Inc.
• Leggett & Platt, Inc.
• Underlayment Solutions, LLC
• HushMat
• Advanced Flooring Solutions, LLC
• G-Floor

The competitive landscape of the underlayment sales market is characterized by a diverse range of players, including established multinational corporations and niche manufacturers. Major companies are continuously investing in research and development to innovate and expand their product offerings, catering to the evolving needs of consumers and construction professionals. With a focus on sustainability, many firms are also integrating environmentally friendly practices into their production processes, which adds to their competitive advantage. In addition to product innovation, effective marketing strategies and partnerships with distributors and retailers are essential for maintaining visibility in a crowded marketplace.

USG Corporation stands as a prominent player in the underlayment sales market, recognized for its comprehensive range of construction products. The company has a strong presence in the North American market and places a significant emphasis on product innovation and sustainability. Similarly, Mohawk Industries, a leading flooring manufacturer, offers a diverse selection of underlayment solutions that align with current trends in eco-friendliness and performance. The company focuses on quality and durability, ensuring that its underlayment products meet the demands of both residential and commercial applications.

QuietWalk is another key player, known for its high-performance underlayment solutions designed to enhance sound insulation and moisture resistance. The company has established a strong reputation among contractors and builders, emphasizing the quality and reliability of its products. Additionally, Leggett & Platt, a diversified manufacturer, provides a range of underlayment options that cater to various flooring types and applications. Their commitment to innovation and customer satisfaction has positioned them as a trusted supplier in the market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 G-Floor
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 HushMat
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 QuietWalk
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Eco Timber
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 FloorMuffler
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Soundproof Cow
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 USG Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Leggett & Platt, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Mohawk Industries, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Forestry Suppliers, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Acoustical Surfaces, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Shaw Industries Group, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Underlayment Solutions, LLC
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Advanced Flooring Solutions, LLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Roberts Consolidated Industries, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Underlayment Sales Market, By Application
    • 6.1.1 Residential Construction
    • 6.1.2 Commercial Construction
    • 6.1.3 Industrial Construction
    • 6.1.4 Infrastructure
  • 6.2 Underlayment Sales Market, By Product Type
    • 6.2.1 Foam Underlayment
    • 6.2.2 Rubber Underlayment
    • 6.2.3 Felt Underlayment
    • 6.2.4 Cork Underlayment
    • 6.2.5 Synthetic Underlayment
  • 6.3 Underlayment Sales Market, By Material Type
    • 6.3.1 Polyethylene
    • 6.3.2 Polypropylene
    • 6.3.3 Polyester
    • 6.3.4 Recycled Fibers
    • 6.3.5 Others
  • 6.4 Underlayment Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Stores
    • 6.4.3 Builders Merchants
    • 6.4.4 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Underlayment Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Underlayment Sales market is categorized based on

By Product Type

• Foam Underlayment
• Rubber Underlayment
• Felt Underlayment
• Cork Underlayment
• Synthetic Underlayment

By Application

• Residential Construction
• Commercial Construction
• Industrial Construction
• Infrastructure

By Distribution Channel

• Online Retailers
• Specialty Stores
• Builders Merchants
• Direct Sales

By Material Type

• Polyethylene
• Polypropylene
• Polyester
• Recycled Fibers
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• USG Corporation
• QuietWalk
• Roberts Consolidated Industries, Inc.
• Forestry Suppliers, Inc.
• FloorMuffler
• Eco Timber
• Acoustical Surfaces, Inc.
• Soundproof Cow
• Mohawk Industries, Inc.
• Shaw Industries Group, Inc.
• Leggett & Platt, Inc.
• Underlayment Solutions, LLC
• HushMat
• Advanced Flooring Solutions, LLC
• G-Floor