Undergarment Intimate Apparel

Undergarment Intimate Apparel Market Outlook

The global undergarment intimate apparel market was valued at approximately USD 130 billion in 2022 and is projected to reach USD 184 billion by 2030, with a CAGR of about 4.5% over the forecast period. The primary growth factors contributing to this expansion include the rising awareness of personal comfort and style among consumers, the increasing popularity of online shopping, and the continual evolution of fashion trends that promote the use of intimate apparel for various occasions. Furthermore, the growing emphasis on body positivity and inclusivity in advertising has led to a surge in demand for products that cater to diverse body types and preferences. Companies are increasingly investing in innovative materials and designs to appeal to a broader audience, which is expected to further fuel market growth.

Growth Factor of the Market

The growth of the undergarment intimate apparel market is significantly driven by shifting consumer preferences towards comfort, quality, and fashion. With a growing inclination towards athleisure and loungewear, consumers are demanding undergarments that provide both style and functionality. Additionally, the expansion of e-commerce platforms has revolutionized the shopping experience, allowing consumers to easily access a wider range of products from the comfort of their homes. Marketing strategies that focus on inclusivity and diversity are also playing a crucial role in attracting a broader customer base, as brands aim to cater to different shapes, sizes, and cultural backgrounds. Moreover, innovations in fabric technology, such as moisture-wicking and antimicrobial properties, are making undergarments more appealing for active lifestyles. Lastly, the rise in disposable incomes among emerging economies is contributing to increased spending on premium intimate apparel, further bolstering market growth.

Key Highlights of the Market

• The market is expected to witness steady growth driven by changing fashion trends and consumer preferences.
• Online retailing is becoming a dominant distribution channel, accounting for a significant share of sales.
• There is a growing focus on sustainable and eco-friendly materials in the production of intimate apparel.
• Product innovations, such as smart fabrics and inclusive sizing, are emerging as key differentiators in the market.
• The Asia Pacific region is anticipated to experience the highest growth rate owing to rising disposable incomes and changing lifestyles.

By Product Type

Bras:

Bras remain one of the most essential components of women's intimate apparel, serving both functional and aesthetic purposes. The market for bras has evolved significantly, with various styles available to cater to different preferences and occasions. From sports bras designed for active lifestyles to lacy lingerie bras aimed at special occasions, the diversity in designs has expanded consumer choice. Additionally, the introduction of innovative features such as adjustable straps, wireless designs, and breathable fabrics has further enhanced the appeal of bras. The demand for inclusive sizing is also rising, as brands strive to accommodate all body types, leading to an increase in sales across different demographics.

Panties:

Panties form another cornerstone of the undergarment market, with a vast variety of styles, materials, and fits catering to the diverse preferences of consumers. The evolution of panty designs ranges from basic everyday options to more elaborate and fashionable styles, such as high-waisted, thong, and boyshort designs. Comfort remains a paramount concern for many consumers, driving the demand for soft and breathable materials like cotton and modal. Furthermore, the increasing trend towards matching sets, where consumers purchase coordinated bras and panties, is contributing to the growth of this segment. As with bras, the inclusivity movement is prompting brands to expand their size ranges, thereby increasing accessibility and appeal.

Shapewear:

Shapewear has gained immense popularity over the years as consumers look for undergarments that enhance their body shape and silhouette. This segment includes various items such as bodysuits, control briefs, and waist trainers, which provide support and smoothing effects under clothing. The rise of social media and celebrity endorsements has further propelled the demand for shapewear, as consumers seek garments that help them feel confident and comfortable in their attire. Shapewear is often marketed not only for special occasions but also for everyday wear, contributing to a steady increase in sales. Innovations in fabric technology have also made shapewear more comfortable and breathable, enhancing user experience and satisfaction.

Lingerie:

Lingerie represents a key segment of the undergarment market, characterized by its emphasis on aesthetics, sensuality, and luxury. This category includes items such as bras, panties, and matching sets, often featuring intricate designs, lace, and embellishments. The market for lingerie is influenced by factors such as fashion trends, seasonal collections, and cultural shifts in perceptions of femininity and sexuality. Women are increasingly investing in quality lingerie that boosts their confidence and offers a sense of luxury. Additionally, the rise of e-commerce has made it easier for consumers to browse and purchase lingerie, often leading to impulsive buying driven by emotional connections with brands.

Socks:

While often overlooked, socks play a significant role in the undergarment market, serving both functional and fashion-related purposes. The variety of sock styles—ranging from basic cotton socks to fashionable ankle and knee-high options—allows consumers to express their personal style. Moreover, the growing trend of athleisure and active lifestyles has led to increased demand for performance socks designed for comfort and moisture-wicking properties. The rise of themed and novelty socks has also attracted younger consumers, further expanding the market. Peer influence and social media platforms have become important in propelling the popularity of unique designs, leading to a surge in sales.

By Application

Everyday Wear:

Everyday wear constitutes a substantial portion of the undergarment market, as consumers prioritize comfort and practicality in their daily lives. This segment includes basic bras, panties, and other essential undergarments that are designed for all-day wear. The increasing emphasis on comfort and fit has led brands to invest in high-quality materials and innovative designs. Additionally, the rise of casual and remote work culture has shifted consumer needs, with many opting for more relaxed and comfortable undergarments. As a result, everyday wear has evolved, encompassing a range of styles that blend comfort with modern aesthetics, catering to the diverse preferences of consumers.

Special Occasions:

The special occasions segment of the undergarment market is characterized by products designed for events such as weddings, parties, and other formal gatherings. This category includes intricately designed lingerie, shapewear, and other undergarments that are meant to enhance outfits and provide confidence to the wearer. Consumers often seek high-quality materials and unique designs for these occasions, resulting in a significant demand for luxurious fabrics such as silk and lace. The marketing of special occasion undergarments often emphasizes themes of romance and elegance, appealing to consumers' desires to look and feel their best during memorable events.

Active Wear:

The active wear application segment has gained traction as fitness and wellness have become integral to many consumers' lifestyles. This segment includes sports bras, moisture-wicking underwear, and performance-specific undergarments designed to enhance athletic performance. As more consumers turn to fitness activities, the demand for comfortable, functional, and stylish active wear undergarments has surged. Innovations in technology, such as breathable fabrics and seamless designs, have contributed to the growth of this segment, as they provide enhanced comfort and support during physical activities. Brands are increasingly focusing on creating versatile pieces that can transition from the gym to casual outings, further driving sales in this segment.

Maternity Wear:

The maternity wear segment addresses the unique needs of expectant mothers, offering specially designed undergarments that provide comfort and support as their bodies change during pregnancy. Maternity bras and panties typically feature adjustable designs and soft, stretchy materials to accommodate growing bodies. The increasing awareness surrounding maternal health and wellness has led to a growing demand for high-quality maternity undergarments that prioritize comfort and support. Maternity lingerie has also gained popularity, as many women seek stylish options that make them feel beautiful during pregnancy. Brands are focusing on offering functional yet fashionable designs, catering to the evolving preferences of modern mothers.

Sleepwear:

Sleepwear encompasses a wide range of products designed for comfort during sleep, including pajamas, nightgowns, and loungewear. The growing trend of self-care and wellness has prompted consumers to invest in quality sleepwear that enhances relaxation and comfort. This segment has seen an increase in demand for soft, breathable materials such as cotton and modal, which provide a comfortable night's sleep. Additionally, the rise of work-from-home culture has blurred the lines between sleepwear and loungewear, leading to increased sales of stylish yet comfortable sleep options. Brands are capitalizing on this trend by offering versatile pieces that can be worn both at home and during sleep, enhancing their appeal to consumers.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant force in the undergarment intimate apparel market, significantly altering the way consumers shop for these products. The convenience of shopping from home, combined with the vast selection of products available online, has led to a surge in online sales. E-commerce platforms offer consumers the ability to compare prices, read reviews, and access exclusive online deals, making it easier to find the perfect undergarments that meet their needs. Additionally, the anonymity of online shopping is appealing to many consumers, especially when it comes to purchasing personal items like undergarments. The integration of user-generated content and social media marketing has further enhanced the online shopping experience, allowing consumers to make informed purchasing decisions.

Department Stores:

Department stores continue to serve as a traditional yet important channel for purchasing undergarment intimate apparel. These stores often feature a wide range of brands and styles, allowing consumers to browse through various options in a single location. The tactile experience of trying on garments before purchasing is a significant advantage that department stores have over online retailers. Additionally, department stores frequently offer promotions, discounts, and loyalty programs that incentivize customers to shop in-store. As consumers seek personalized shopping experiences, many department stores are investing in knowledgeable staff and enhanced customer service to create an inviting environment for shoppers.

Specialty Stores:

Specialty stores focus on intimate apparel, providing consumers with a curated selection of products that cater to specific preferences and styles. These stores often carry a variety of brands, offering personalized shopping experiences and expert advice from staff who are knowledgeable about the products. The intimate nature of the products sold in specialty stores fosters a comfortable environment for consumers, allowing them to explore their options without feeling rushed or pressured. Furthermore, specialty stores are often at the forefront of introducing new brands and trends, making them a go-to destination for fashion-forward shoppers seeking the latest in intimate apparel.

Mass Merchandisers:

Mass merchandisers play a significant role in the undergarment market by providing affordable options for consumers. These retailers often focus on high-volume sales, offering a range of basic and trendy intimate apparel at competitive prices. The convenience of shopping in mass merchandisers, combined with the accessibility of various brands and styles, attracts budget-conscious consumers looking for quality undergarments without breaking the bank. As consumer preferences shift towards value-oriented shopping, mass merchandisers are expanding their intimate apparel offerings to include more stylish and diverse options, catering to a broader audience.

Others:

This category includes various alternative distribution channels such as boutiques, direct-to-consumer brands, and subscription services. These channels often focus on niche markets or unique selling propositions, allowing them to carve out a space within the competitive landscape of the undergarment market. Direct-to-consumer brands, in particular, have become increasingly popular as they offer consumers the opportunity to purchase products directly from the manufacturer, often at lower prices. Subscription services have also emerged, providing consumers with curated boxes of intimate apparel delivered to their doorstep, enhancing convenience and personalization. These alternative channels contribute to the overall diversity of the distribution landscape and cater to the changing preferences of modern consumers.

By Material Type

Cotton:

Cotton is one of the most widely used materials in the undergarment intimate apparel market due to its comfort, breathability, and softness. This natural fiber is hypoallergenic, making it suitable for individuals with sensitive skin. Cotton undergarments are often favored for everyday wear, as they provide a comfortable fit and are generally easy to care for. The versatility of cotton allows for various designs, ranging from basic styles to more fashionable options, catering to a broad consumer base. Additionally, advancements in fabric technology have led to the development of softer and more durable cotton blends, enhancing the overall quality and appeal of cotton undergarments.

Silk:

Silk is a luxurious material known for its smooth texture and elegant appearance, making it a popular choice for lingerie and special occasion undergarments. The softness and natural sheen of silk provide a feeling of opulence, which attracts consumers looking for high-end intimate apparel. Silk is also lightweight and breathable, allowing for comfort during wear. However, its care requirements and higher price point may limit its appeal for everyday use. Brands often highlight the sensual and romantic qualities of silk in their marketing, positioning these products as perfect for special occasions, gifts, or intimate experiences.

Lace:

Lace is a delicate and decorative material that has become synonymous with femininity and sensuality in intimate apparel. Often used as an overlay or detail in bras and lingerie, lace adds an element of elegance and allure to undergarments. This material is particularly popular for special occasion lingerie, where intricate designs and patterns are desired. While lace can be less comfortable than other materials, brands are finding ways to incorporate it into their designs without compromising wearability. The romantic and sophisticated qualities of lace continue to drive consumer demand for these beautiful undergarments.

Satin:

Satin is another luxurious fabric commonly used in intimate apparel, prized for its glossy surface and smooth feel. Similar to silk, satin exudes elegance and is often used in lingerie, sleepwear, and special occasion undergarments. Its soft texture and lightweight nature make satin a favorite for those seeking comfort and allure. The sheen of satin adds to its visual appeal, making it a popular choice for romantic settings. Brands often market satin items as indulgent and glamorous, catering to consumers looking to invest in high-quality intimate apparel that elevates their wardrobe.

Microfiber:

Microfiber is a synthetic material that has gained popularity in the undergarment market due to its exceptional softness and moisture-wicking properties. This lightweight fabric is often used in bras and panties designed for comfort and performance. Microfiber undergarments are ideal for everyday wear, as they provide a seamless fit and are often less prone to visible panty lines. The durability of microfiber also ensures long-lasting wear, making it an attractive option for consumers. As the demand for comfortable and functional undergarments continues to rise, brands are increasingly incorporating microfiber into their product lines.

By Region

The North America region dominates the undergarment intimate apparel market, accounting for approximately 35% of the global share. The United States is the largest contributor to this market, driven by a strong demand for fashionable and high-quality intimate apparel among consumers. The region's growing trend towards body positivity and inclusivity in fashion is prompting brands to expand their offerings to cater to diverse body types. Additionally, the rise of e-commerce has revolutionized shopping habits, making it easier for consumers to access a wide range of products. The North American market is projected to grow at a CAGR of 3.8%, reflecting steady demand in the coming years.

In contrast, the Asia Pacific region is expected to witness the highest growth rate over the forecast period, accounting for approximately 30% of the global market by 2030. Rapid urbanization, rising disposable incomes, and changing lifestyles are driving the demand for intimate apparel in this region. Countries like China and India are experiencing significant growth, as consumers become more conscious of fashion trends and the importance of personal comfort. The influx of international brands and increased investments in marketing strategies targeting younger demographics are further contributing to the expansion of the market in Asia Pacific. With a projected CAGR of 5.2%, this region is set to become a key player in the global intimate apparel market.

Opportunities

As the undergarment intimate apparel market continues to evolve, numerous opportunities are emerging for brands and manufacturers. One such opportunity lies in sustainable and eco-friendly production practices. With growing consumer awareness about environmental issues, many shoppers are now seeking products made from sustainable materials, such as organic cotton and recycled fibers. Brands that prioritize sustainability in their sourcing and manufacturing processes are likely to attract environmentally-conscious consumers, enhancing their reputation and market share. Additionally, the development of innovative materials, such as biodegradable fabrics and circular fashion initiatives, presents opportunities for companies to differentiate themselves in the market and cater to the evolving preferences of consumers.

Another significant opportunity is the expansion of size inclusivity in the intimate apparel market. With increasing awareness of body positivity and diversity, brands that offer a wide range of sizes are positioned to capture a larger share of the market. By embracing inclusivity in their marketing strategies and product offerings, companies can appeal to a broader audience and foster brand loyalty. The growing influence of social media and influencer marketing also presents an opportunity for brands to connect with consumers on a personal level, showcasing real-life representations of diverse body types and promoting positive messages. As the market continues to shift towards inclusivity, brands that prioritize accessibility and representation will likely see significant growth.

Threats

While the undergarment intimate apparel market presents numerous opportunities, there are also several threats that companies must navigate. One major threat is the increasing competition from both established brands and new entrants in the market. As consumer preferences shift and the demand for innovative designs rises, brands are under pressure to continually innovate and differentiate themselves. This heightened competition can lead to price wars, which may negatively impact profit margins for companies. Additionally, consumer loyalty is becoming increasingly fleeting, as shoppers are willing to switch brands in search of better quality, price, or style. To remain competitive, companies must invest in research and development, marketing, and customer engagement to retain their market position.

Another threat to the market is the potential disruptions in the supply chain caused by economic fluctuations or geopolitical issues. The intimate apparel industry relies heavily on global sourcing for materials and manufacturing, and any disruptions in the supply chain can lead to delays in production and distribution. Economic downturns or trade policies could also result in increased costs for companies, which may need to be passed on to consumers. Brands must develop strategies to mitigate these risks, such as diversifying their supply chains and maintaining strong relationships with suppliers to ensure stability in their operations.

Competitor Outlook

• Victoria's Secret
• Calvin Klein
• Braziers
• Hanesbrands Inc.
• ThirdLove
• Wacoal Corporation
• Adore Me
• Maidenform
• Playtex
• Jockey International
• Commando
• Spanks
• Skin
• Freya
• ThirdLove

The competitive landscape of the undergarment intimate apparel market is characterized by both established brands and emerging players striving for market share. Companies are increasingly focusing on innovative designs, sustainable practices, and consumer engagement to differentiate themselves in a crowded market. Established brands such as Victoria's Secret and Calvin Klein continue to dominate the market with their strong brand recognition and extensive product offerings. These companies leverage their established reputations to introduce new collections that resonate with evolving consumer preferences, ensuring their continued relevance in the market.

Emerging brands, like ThirdLove and Adore Me, are making waves in the industry by emphasizing inclusivity and personalization. These companies utilize direct-to-consumer models, allowing them to connect with consumers on a personal level and receive immediate feedback on their products. By focusing on size inclusivity and body positivity, these brands are creating loyal customer bases eager to embrace their unique identities. Additionally, the rise of social media influencers has contributed to the success of these emerging brands, as they collaborate with individuals who promote their products to a wider audience. This trend highlights the importance of adapting to consumer preferences while leveraging modern marketing strategies.

In conclusion, the undergarment intimate apparel market is marked by a dynamic competitive landscape that requires brands to remain agile and innovative. Key players in the market must continually assess consumer trends, invest in sustainability, and emphasize inclusivity to succeed in an ever-evolving industry. As the market continues to expand, collaboration between established brands and emerging players may pave the way for new opportunities and avenues for growth. Companies that prioritize consumer preferences, sustainability, and innovation will be well-positioned to thrive in the competitive realm of intimate apparel.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Skin
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Freya
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Spanks
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Playtex
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Adore Me
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Braziers
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Commando
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 ThirdLove
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Maidenform
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Calvin Klein
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Hanesbrands Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Victoria's Secret
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Wacoal Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Jockey International
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Undergarment Intimate Apparel Market, By Application
    • 6.1.1 Everyday Wear
    • 6.1.2 Special Occasions
    • 6.1.3 Active Wear
    • 6.1.4 Maternity Wear
    • 6.1.5 Sleepwear
  • 6.2 Undergarment Intimate Apparel Market, By Product Type
    • 6.2.1 Bras
    • 6.2.2 Panties
    • 6.2.3 Shapewear
    • 6.2.4 Lingerie
    • 6.2.5 Socks
  • 6.3 Undergarment Intimate Apparel Market, By Material Type
    • 6.3.1 Cotton
    • 6.3.2 Silk
    • 6.3.3 Lace
    • 6.3.4 Satin
    • 6.3.5 Microfiber
  • 6.4 Undergarment Intimate Apparel Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Department Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Mass Merchandisers
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Undergarment Intimate Apparel Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Undergarment Intimate Apparel market is categorized based on

By Product Type

• Bras
• Panties
• Shapewear
• Lingerie
• Socks

By Application

• Everyday Wear
• Special Occasions
• Active Wear
• Maternity Wear
• Sleepwear

By Distribution Channel

• Online Retailers
• Department Stores
• Specialty Stores
• Mass Merchandisers
• Others

By Material Type

• Cotton
• Silk
• Lace
• Satin
• Microfiber

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Victoria's Secret
• Calvin Klein
• Braziers
• Hanesbrands Inc.
• ThirdLove
• Wacoal Corporation
• Adore Me
• Maidenform
• Playtex
• Jockey International
• Commando
• Spanks
• Skin
• Freya
• ThirdLove