Twinkies

Twinkies Market Outlook

As of 2023, the global Twinkies market is valued at approximately $1.5 billion, with an anticipated compound annual growth rate (CAGR) of 5.2% from 2025 to 2035. This growth can be attributed to rising consumer demand for convenient snack options, increasing popularity of sweet treats, and aggressive marketing strategies adopted by manufacturers. The expanding online retail sector and the introduction of innovative flavors are also expected to contribute significantly to the market’s enlargement. Moreover, health-conscious trends among consumers are driving manufacturers to diversify their product offerings, including reduced-calorie and organic options. The revival of nostalgic snacks like Twinkies, especially among millennials, is further propelling market growth.

Growth Factor of the Market

The Twinkies market is experiencing substantial growth due to several key factors. First and foremost, the convenience factor cannot be understated; as busy lifestyles lead consumers to seek quick snack options, Twinkies offer a delightful, portable treat. Furthermore, the resurgence of interest in nostalgic snack foods has reinvigorated sales, as many consumers have fond memories associated with Twinkies from childhood. Innovations in flavors and limited-edition releases are attracting not only traditional customers but also new ones keen on trying novel offerings. Additionally, strategic partnerships with major retailers and a robust online presence are expanding availability and accessibility. Lastly, competitive pricing strategies and attractive packaging are enhancing consumer engagement, further boosting demand in varied market segments.

Key Highlights of the Market

• The global Twinkies market is projected to grow at a CAGR of 5.2% from 2025-2035.
• Robust demand for convenient snack options is driving market expansion.
• The increasing popularity of innovative flavors has expanded the product range significantly.
• Online retail is becoming a prominent distribution channel for Twinkies, enhancing accessibility.
• Health-conscious consumers are influencing manufacturers to explore healthier alternatives and organic ingredients.

By Product Type

Original Twinkies:

Original Twinkies are the classic version of this beloved snack, characterized by their iconic golden sponge cake filled with creamy vanilla filling. This product type continues to dominate the market due to its nostalgic appeal and consistent brand loyalty. The familiar texture and sweetness have made Original Twinkies a staple in households across various demographics. Additionally, promotional campaigns emphasizing the unique attributes of Original Twinkies have helped maintain its market share. The timeless nature of this product allows it to appeal to consumers looking for a reliable snack option that provides comfort and satisfaction.

Chocolate Twinkies:

Chocolate Twinkies present a delicious twist on the classic recipe, featuring chocolate-flavored sponge cake complemented by a rich cream filling. The introduction of this flavor has effectively attracted chocolate lovers and expanded the Twinkies market’s customer base. The diversification into chocolate has encouraged manufacturers to innovate further, and seasonal promotions often accompany these products, enhancing their visibility. This variant has also seized opportunities within the dessert category, appealing to consumers seeking indulgent treats. The growing popularity of chocolate-flavored snacks aligns perfectly with contemporary consumer preferences, ensuring the continued success of Chocolate Twinkies.

Strawberry Twinkies:

Strawberry Twinkies cater to consumers who favor fruity flavors, featuring a strawberry-flavored cake and a creamy filling. This variant underscores the brand's versatility and highlights its effort to meet diverse consumer preferences in flavor profiles. The appeal of Strawberry Twinkies is particularly strong during warmer months, making them a preferred choice for summer snacks and desserts. Furthermore, marketing campaigns that emphasize seasonal consumption and freshness have positively influenced sales of this flavor. The vibrant packaging often associated with Strawberry Twinkies attracts younger consumers, further broadening the product's market reach.

Banana Twinkies:

Banana Twinkies have emerged as a unique offering, combining the comforting taste of banana with the classic Twinkies experience. This flavor variant has garnered a niche following among consumers who appreciate the tropical twist it provides. The rich banana flavor, combined with the familiar cream filling, creates a delightful balance that appeals to adventurous snackers. Given the rising trend towards banana-flavored products in other food categories, Banana Twinkies have capitalized on this movement to increase their market presence. This has led to successful marketing strategies that position them as a fun, fruity alternative to traditional snacks.

Limited Edition Twinkies:

Limited Edition Twinkies are a testament to the brand's commitment to innovation and consumer engagement. These special flavors, released for a limited time, create excitement and anticipation among consumers, driving impulse purchases. The marketing strategies surrounding Limited Edition Twinkies often leverage social media and influencer partnerships to enhance visibility and generate buzz. Not only do these limited offerings keep the brand relevant, they also allow companies to test new flavors based on consumer feedback. The exclusivity of Limited Edition options often means higher perceived value, which can lead to increased sales during promotional periods.

By Application

Snack:

Twinkies are primarily recognized as a versatile snack option, appealing to individuals of all ages who seek a quick and satisfying treat. Their portability and convenience make them an ideal go-to snack for on-the-go consumers, whether it’s at work, school, or during outdoor activities. The soft texture and sweet flavor profile contribute to their popularity as a snack food, and they are commonly paired with beverages, enhancing the eating experience. The market sees significant demand for Twinkies as an in-between-meal option, especially among busy families and professionals looking for quick solutions to satisfy their sweet cravings.

Dessert:

In addition to their role as a snack, Twinkies are increasingly celebrated as a dessert option. Their rich, creamy filling and sweet exterior make them a delightful addition to various dessert presentations. Many consumers creatively incorporate Twinkies into recipes, such as desserts, trifles, or even as toppings for ice cream. As the dessert category continues to evolve, Twinkies provide an enjoyable, nostalgic base that can be elevated through innovative culinary uses. Furthermore, the dessert market's expansion, driven by trends like home baking and dessert customization, has contributed to an uptick in Twinkies’ utilization as a key ingredient in sweet dishes.

Breakfast:

Twinkies have begun to carve out a niche in the breakfast category, primarily as a sweet breakfast option for those who prioritize convenience. Their portable nature allows consumers to enjoy them alongside coffee or milk in a quick, satisfying breakfast. Additionally, the successful marketing campaigns that position Twinkies as an indulgent yet quick morning treat have resonated with busy consumers. The evolving consumer preferences towards sweeter breakfast items have also encouraged the adoption of Twinkies as a breakfast alternative, particularly among those who may not have time for a conventional meal.

Lunch:

As lunch options continue to diversify in the fast-paced lifestyle of modern consumers, Twinkies have emerged as a fun addition to lunch boxes or meals. They provide a sweet treat that complements savory items, making them an appealing choice for those looking to balance flavors in their midday meal. The versatility of Twinkies allows them to be included in packed lunches for children and adults alike, promoting enjoyment during the lunch hour. Additionally, the rising trend of creating personalized lunch options has created a space for Twinkies to thrive as a playful component of meal customization.

Dinner:

While primarily viewed as a snack or dessert, Twinkies are also being integrated into the dinner experience by adventurous chefs and home cooks. Their unique flavor profile allows them to be utilized in creative ways, such as dessert pairings or as a playful addition to themed dinner parties. The trend of incorporating sweet elements into savory meals has provided opportunities for Twinkies to shine in various culinary contexts. Additionally, promotional events around family dinners often include Twinkies as a fun dessert option, enhancing their visibility during meal occasions. This has positioned Twinkies as a dessert option worth considering for post-dinner enjoyment.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as the primary distribution channel for Twinkies, offering consumers a wide range of product options and flavors in one convenient location. These retail formats often feature promotional displays and endcaps that enhance product visibility, encouraging impulse purchases. The extensive reach of supermarkets allows Twinkies to capture a significant share of the market, appealing to families and individuals seeking quick snack options. The competitive pricing often found in these channels, coupled with loyalty programs, further drives sales and consumer engagement.

Convenience Stores:

Convenience stores play a crucial role in the Twinkies market by providing easy access for consumers on the go. The limited shelf space in these stores results in a curated selection of popular snack items, where Twinkies often secure a place due to their well-known status. The appeal lies in the immediate gratification they provide for consumers looking for a quick treat during busy days. Convenience stores frequently engage in promotional activities, such as discounts or buy-one-get-one offers, to further incentivize purchases, making Twinkies an accessible and attractive option for impulse buying.

Online Retailers:

The rise of e-commerce has substantially influenced the Twinkies market, allowing consumers to purchase their favorite snacks from the comfort of their homes. Online retailers provide a platform for a broader range of Twinkies products, including limited editions and exclusive flavors that may not be available in physical stores. The convenience of online shopping appeals to a diverse audience, particularly younger consumers and busy professionals. Subscriptions and bulk purchasing options are also gaining popularity, ensuring that Twinkies are readily available without the need for frequent trips to the store. This distribution channel continues to grow and evolve, reflecting the changing dynamics of consumer shopping behavior.

Specialty Stores:

Specialty stores, which focus on unique and gourmet food items, are becoming increasingly popular as distribution channels for Twinkies. These stores often curate a selection of artisanal and nostalgic snacks, attracting consumers who are eager to explore diverse flavor offerings and high-quality treats. The presence of Twinkies in specialty stores highlights their relevance in the premium snack market, appealing to consumers searching for gourmet experiences. Furthermore, these outlets often host tasting events or promotions that engage customers and drive sales, making Twinkies an integral part of their product assortment.

Vending Machines:

Vending machines represent a unique distribution channel for Twinkies, providing immediate access to consumers in various locations. This format is particularly popular in workplaces, schools, and public spaces, where convenience is paramount. The presence of Twinkies in vending machines offers a quick solution for those seeking a sweet snack without the need for a cashier or check-out process. The visibility of Twinkies in vending machines, combined with their iconic branding, encourages impulse purchasing and enhances market reach. As vending technology evolves, operators are increasingly incorporating healthier snack options alongside traditional favorites, maintaining relevance in a competitive landscape.

By Ingredient Type

Sponge Cake:

The sponge cake is a fundamental ingredient in the production of Twinkies, providing the signature fluffy texture that characterizes this snack. Made primarily from flour, sugar, eggs, and baking powder, the sponge cake offers a delicate balance of sweetness and lightness. The formulation of the sponge cake is crucial to achieving the ideal consistency that consumers expect from Twinkies. Manufacturers are continually refining their methods to enhance flavor and texture, leading to innovations that cater to changing consumer preferences, including gluten-free or organic options. This ingredient remains central to the Twinkies brand identity and overall appeal.

Cream Filling:

The creamy filling in Twinkies is what sets them apart from other snack cakes, providing a rich and indulgent taste experience. Made with a combination of sugar, oils, and flavorings, the cream filling adds an essential layer of sweetness that complements the sponge cake. The formulation of the filling has evolved over time to meet consumer demands for transparency and quality in ingredients, leading to an exploration of natural flavors and reduced sugar options. The cream filling is pivotal in creating the mouthfeel and satisfaction that consumers associate with Twinkies, ensuring its continued importance in product development.

Preservatives:

Preservatives are utilized in Twinkies to maintain freshness and prolong shelf life, ensuring that consumers receive the same quality product over an extended period. The incorporation of preservatives allows Twinkies to withstand the challenges of transport and storage without compromising taste or safety. As consumer preferences shift towards cleaner labels and minimal processing, manufacturers are exploring natural alternatives to traditional preservatives. The use of preservatives plays a vital role in maintaining the Twinkies brand's reliability and availability, while also responding to the ongoing demand for healthier eating choices.

Flavorings:

Flavorings are critical in defining the diverse range of Twinkies available to consumers, as they enhance the overall taste profile of the product. From vanilla to chocolate, strawberry, and beyond, flavorings allow Twinkies to cater to various consumer preferences and trends. With the rising demand for unique and innovative snacks, manufacturers are continuously experimenting with new flavor combinations and seasonal offerings. The choice of flavorings not only impacts taste but also influences consumer marketing, making it an essential component in the branding and positioning of Twinkies within the market.

Coloring:

Coloring agents play a significant role in the visual appeal of Twinkies, enhancing their attractiveness on the shelf and during consumption. Colorings are utilized to achieve the vibrant hues associated with different flavors and product variations, appealing to consumers' aesthetic preferences. As more consumers express interest in natural and organic products, manufacturers are increasingly turning to plant-based coloring alternatives to meet these demands. The strategic use of coloring contributes to the overall branding and marketing efforts of Twinkies, reinforcing the brand's identity as a fun, enjoyable snack option.

By Region

The Twinkies market is segmented by region, with North America holding the largest share in the market due to its long-standing association with the product. In 2023, North America accounted for approximately 60% of total market share, driven by a strong consumer base and established distribution networks. The nostalgic appeal of Twinkies resonates with both older and younger generations, creating a steady demand for this snack. Additionally, the rising trend of online shopping has further facilitated access to Twinkies, allowing consumers to conveniently order their favorite snacks from home. The North American market is projected to experience a CAGR of 4.5% from 2025 to 2035, showcasing continued growth.

Europe stands as the second-largest market for Twinkies, representing around 25% of the global share in 2023. The growing trend of snacking and dessert consumption among European consumers is propelling the demand for Twinkies. The introduction of localized flavors and limited edition releases tailored to regional tastes has further enhanced brand relevance in this region. The market is expected to expand at a CAGR of 6% over the forecast period, reflecting the increasing influence of American snack culture and the popularity of indulgent treats among European consumers. Additionally, emerging markets in Asia Pacific, Latin America, and the Middle East & Africa are anticipated to show substantial growth due to rising disposable incomes and changing consumer lifestyles.

Opportunities

The Twinkies market presents numerous opportunities for growth, particularly in the realm of product innovation and diversification. With changing consumer preferences toward healthier snack options, companies can explore the introduction of organic or reduced-calorie variants to cater to health-conscious individuals. There is also potential for expanding product lines to include gluten-free options, which are increasingly in demand among consumers with dietary restrictions. By tapping into these trends, manufacturers can attract new customer segments while retaining the loyalty of existing ones. Additionally, collaborations with food influencers and social media marketing can enhance brand visibility and engagement, leading to increased sales across platforms.

Another significant opportunity lies in the expansion of distribution channels. The rise of e-commerce has transformed the way consumers access products, and Twinkies can leverage this trend by enhancing their online presence through partnerships with major retailers and food delivery services. The implementation of subscription models for regular consumers could further solidify customer loyalty and convenience. Furthermore, international markets, particularly in Asia Pacific and Latin America, present untapped potential, as increasing disposable incomes and urbanization drive demand for convenient snacks. Exploring these markets can yield substantial returns for Twinkies manufacturers, positioning the brand for long-term success.

Threats

Despite the promising opportunities within the Twinkies market, several threats could impede growth. One significant concern is the intensifying competition from both established snack brands and emerging local players. Many competitors are innovating rapidly, offering healthier or more unique options that could sway consumer preferences away from traditional snacks like Twinkies. Additionally, growing consumer awareness regarding health and wellness may shift demand toward snacks perceived as more nutritious, posing a challenge for manufacturers seeking to maintain relevance. The market is also becoming increasingly saturated, leading to potential price wars that could negatively affect profit margins.

Supply chain disruptions and fluctuating ingredient prices can also act as restraints on the Twinkies market. Events such as natural disasters, geopolitical tensions, or pandemics can lead to challenges in sourcing ingredients, which can impact production levels and availability. Furthermore, increasing regulations surrounding food labeling, health claims, and ingredient transparency could necessitate costly adjustments for manufacturers. To navigate these challenges, companies must remain agile and responsive to changes in the market landscape while continuing to innovate and adapt their product offerings.

Competitor Outlook

• Hostess Brands, Inc.
• Little Debbie
• Entenmann's
• Drake's Cakes
• Sunbelt Bakery
• Mondelez International
• General Mills, Inc.
• PepsiCo, Inc.
• Kraft Heinz Company
• Campbell Soup Company
• Flowers Foods, Inc.
• Bakery Barn
• Little Debbie
• Wells Enterprises, Inc.
• Stroopwafels Company

The competitive landscape of the Twinkies market is marked by a host of well-established players as well as newer entrants seeking to capture consumer attention. Hostess Brands, Inc. is the leading manufacturer of Twinkies, known for its iconic branding and extensive distribution network. The company continually engages in product innovation, introducing new flavors and limited editions that keep the brand fresh and relevant in consumers’ minds. Their marketing strategies often leverage nostalgia while highlighting the fun and indulgent nature of Twinkies, which resonates strongly with both old and new customers. With a commitment to quality and consumer satisfaction, Hostess remains a formidable player in the snack food industry.

Little Debbie is another significant competitor offering a range of snack cakes and pastries, including similar products to Twinkies. Known for its affordability and accessibility, Little Debbie has successfully positioned itself as a household name in the United States. The company maintains a strong focus on customer engagement through social media and promotional activities that keep their products at the forefront of consumers’ minds. Additionally, their extensive product line includes various flavor offerings that compete directly with Twinkies, making them a key player in this competitive landscape.

Entenmann's, a subsidiary of Bimbo Bakeries USA, also poses considerable competition within the Twinkies market. With a strong focus on quality and variety, Entenmann's offers a range of snack cakes and desserts that appeal to consumers looking for indulgent treats. The company often emphasizes its use of high-quality ingredients and unique flavor combinations, which resonate with consumers desiring premium snack products. Through strategic marketing and distribution efforts, Entenmann's has carved out a dedicated customer base that continues to grow, challenging Twinkies' market dominance.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Bakery Barn
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Entenmann's
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Drake's Cakes
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Little Debbie
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 PepsiCo, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Sunbelt Bakery
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Flowers Foods, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 General Mills, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Kraft Heinz Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Hostess Brands, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Stroopwafels Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Campbell Soup Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Mondelez International
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Wells Enterprises, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Twinkies Market, By Application
    • 6.1.1 Snack
    • 6.1.2 Dessert
    • 6.1.3 Breakfast
    • 6.1.4 Lunch
    • 6.1.5 Dinner
  • 6.2 Twinkies Market, By Product Type
    • 6.2.1 Original Twinkies
    • 6.2.2 Chocolate Twinkies
    • 6.2.3 Strawberry Twinkies
    • 6.2.4 Banana Twinkies
    • 6.2.5 Limited Edition Twinkies
  • 6.3 Twinkies Market, By Ingredient Type
    • 6.3.1 Sponge Cake
    • 6.3.2 Cream Filling
    • 6.3.3 Preservatives
    • 6.3.4 Flavorings
    • 6.3.5 Coloring
  • 6.4 Twinkies Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retailers
    • 6.4.4 Specialty Stores
    • 6.4.5 Vending Machines

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Twinkies Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Twinkies market is categorized based on

By Product Type

• Original Twinkies
• Chocolate Twinkies
• Strawberry Twinkies
• Banana Twinkies
• Limited Edition Twinkies

By Application

• Snack
• Dessert
• Breakfast
• Lunch
• Dinner

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Vending Machines

By Ingredient Type

• Sponge Cake
• Cream Filling
• Preservatives
• Flavorings
• Coloring

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Hostess Brands, Inc.
• Little Debbie
• Entenmann's
• Drake's Cakes
• Sunbelt Bakery
• Mondelez International
• General Mills, Inc.
• PepsiCo, Inc.
• Kraft Heinz Company
• Campbell Soup Company
• Flowers Foods, Inc.
• Bakery Barn
• Little Debbie
• Wells Enterprises, Inc.
• Stroopwafels Company