Toys and Hobby Stores

Toys and Hobby Stores Market Outlook

The global toys and hobby stores market is anticipated to witness significant growth, with an estimated market size reaching approximately USD 100 billion by 2035, growing at a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2025 to 2035. This growth is attributed to several factors, including an increasing trend in online shopping, the rising popularity of educational and interactive toys, and the growing disposable income among consumers. Additionally, the continuous introduction of innovative products and themed toys, along with the influence of social media and celebrity endorsements, has catalyzed the demand in the market. Another major driver is the shift toward sustainable and eco-friendly toys, which is gaining traction among environmentally conscious consumers. Additionally, the increasing emphasis on play-based learning and developmental benefits associated with toys has spurred parents to invest in quality products, further propelling market growth.

Growth Factor of the Market

The growth of the toys and hobby stores market can be largely attributed to the evolving consumer preferences and lifestyles. Parents today are more focused on purchasing toys that offer educational value and foster creativity in children, leading to a surge in demand for educational toys. Moreover, the impact of digitalization cannot be overlooked; with the rise of e-commerce, consumers now have access to a wider variety of products than ever before, allowing them to explore niche markets and specialty items that were previously unavailable. The incorporation of technology into toys, such as augmented reality and interactive features, has also appealed to a tech-savvy generation, driving further growth. Furthermore, the resurgence of nostalgic products aimed at adult consumers has created new revenue streams for retailers. The ongoing trend of themed merchandise, tied to popular movies and television shows, has maintained consumer interest, creating a robust market landscape.

Key Highlights of the Market

• Growth driven by the increasing preference for educational and interactive toys.
• Expansion of online retailing providing consumers with greater access.
• Emergence of sustainable and eco-friendly toys reshaping consumer purchasing behavior.
• Technological advancements leading to innovative product offerings in the toy segment.
• Strong influence of pop culture and social media driving demand for themed toys.

By Product Type

Plush Toys:

Plush toys represent one of the most beloved categories in the toys and hobby stores market. These soft, cuddly items appeal to children of all ages, making them a staple in both retail and online toy stores. The comfort and emotional connection that plush toys provide is a significant reason for their enduring popularity. Manufacturers are increasingly focusing on innovative designs, incorporating popular characters from movies and television, which enhances their attraction. Moreover, the growth of the baby and infant segment has led to increased sales, as parents often purchase plush toys as their child's first toy. The introduction of eco-friendly materials in plush toy production is also creating a favorable market trend, appealing to environmentally conscious parents who prioritize sustainability.

Action Figures:

Action figures have become a cultural phenomenon, particularly among young boys and collectors of all ages. This segment is characterized by the variety of licensed characters from comic books, movies, and television shows, which significantly bolster their market presence. The appeal of action figures lies in their detailed designs, articulations, and the role-playing opportunities they offer, allowing children to recreate their favorite scenes. The rise in collector-focused products, including limited-edition figures and collectibles, has amplified the demand within this segment. Social media platforms and online communities dedicated to action figure collecting are also fostering a robust market environment, contributing to increased awareness and engagement with brands.

Educational Toys:

Educational toys are a rapidly growing segment in the toys and hobby stores market, designed to engage children in learning while having fun. These toys span various categories, including STEM (Science, Technology, Engineering, and Mathematics) kits, puzzles, and games that encourage critical thinking and creativity. Parents are increasingly recognizing the importance of educational toys in their children's development, leading to a surge in demand. As educational systems adapt to incorporate more hands-on learning experiences, manufacturers are innovating to create products that align with these needs. The COVID-19 pandemic has further accelerated this trend, as parents turned to educational toys as a resource to supplement their children's learning during school closures.

Dolls:

Dolls have held a special place in children's hearts for generations, making them a significant segment of the toy market. The diversity in dolls, ranging from traditional baby dolls to fashion dolls and collectible figures, caters to a wide audience. The market has seen a notable shift toward inclusivity, with manufacturers producing dolls that represent various ethnicities, body types, and abilities, allowing children to see themselves reflected in their toys. The advent of playsets that accompany dolls further enhances imaginative play, making them more appealing. Seasonal releases and character collaborations inspired by pop culture trends continue to drive interest and sales in the dolls segment.

Board Games:

Board games have experienced a resurgence in popularity, particularly as families seek ways to engage with one another in meaningful and enjoyable ways. This segment includes classic games, strategic games, and themed games that cater to a wide age range. The trend toward social gaming, especially during times of social distancing brought on by the pandemic, has led to a renewed interest in board games as a source of entertainment. Manufacturers are reimagining traditional games with contemporary twists and adding modern elements to attract younger audiences. The increasing number of board game cafes and community events is also helping to promote this segment, creating a vibrant culture around tabletop gaming.

By Application

Children:

The children’s segment is the largest application category in the toys and hobby stores market. Toys designed for this demographic focus on safety, educational value, and entertainment, making them essential for childhood development. Parents are keenly aware of the benefits that toys can provide in terms of cognitive and physical development, leading to an increased willingness to invest in high-quality products. Moreover, the trend towards personalized and customizable toys has become a significant draw, allowing children to express their individuality. The rise of online platforms has made it easier for parents to access a wider range of products tailored to children's needs and preferences, further boosting market demand.

Adults:

The adult segment in the toys and hobby stores market is growing steadily, driven by nostalgia and the desire to engage in hobbies that promote relaxation and creativity. Collectible toys, model kits, and intricate puzzles cater to adult consumers looking for leisure activities that provide a mental challenge. Many adults also indulge in purchasing toys that resonate with their childhood experiences, creating a market for retro and vintage toys. Additionally, as the wellness trend continues to rise, adults are increasingly recognizing the therapeutic benefits of engaging in hobbies and activities that involve creativity and play, further propelling the demand for toys aimed at this demographic.

Collectors:

The collectors' segment represents a niche but lucrative application in the toys and hobby stores market. This category includes enthusiasts who seek rare, limited-edition, and vintage toys, often paying premium prices to acquire unique pieces for their collections. The rise of online marketplaces and collector communities has made it easier for collectors to find and trade items, contributing to the growth of this segment. Events such as toy fairs and conventions also play a significant role in fostering a sense of community among collectors and facilitating the discovery of hidden gems. Additionally, the growing popularity of social media has led to increased visibility and promotion of collectible toys, further enhancing market dynamics.

By Distribution Channel

Online Stores:

Online stores are rapidly becoming the preferred distribution channel for the toys and hobby stores market, driven by convenience, variety, and competitive pricing. The proliferation of e-commerce platforms has made it easier for consumers to access a vast array of products from the comfort of their homes. Online shopping allows for easy comparison of prices and features, contributing to informed purchasing decisions. The seamless integration of customer reviews and recommendations enhances the shopping experience, building trust among consumers. Retailers are also investing in targeted marketing strategies and promotions to attract online shoppers, further solidifying this channel’s dominance. The COVID-19 pandemic significantly accelerated this shift as consumers opted for contactless shopping experiences.

Specialty Stores:

Specialty stores have carved out a niche in the toys and hobby stores market by offering curated selections of high-quality and unique products. These stores often focus on specific categories, such as educational toys or handcrafted items, allowing them to differentiate themselves from larger retailers. The personalized shopping experience, where knowledgeable staff can provide insights and recommendations, adds significant value for consumers. Specialty stores also benefit from a loyal customer base that appreciates the attention to detail and quality associated with their offerings. Furthermore, hosting community events and workshops can attract an audience eager for experiential learning and engagement, boosting foot traffic and sales.

Department Stores:

Department stores continue to be a significant distribution channel for toys, providing consumers with the convenience of one-stop shopping. These stores typically offer a wide variety of toys, making it easy for families to find what they need without visiting multiple locations. The toy sections in department stores often feature seasonal displays and promotions, appealing to impulse buyers. However, they face increasing competition from online retailers, which has compelled many department stores to enhance their in-store experiences and improve customer service. As a result, some department stores are investing in exclusive partnerships with toy brands to provide unique products that cannot be found elsewhere, thereby attracting more customers.

Toy Superstores:

Toy superstores are specialized retail outlets that focus exclusively on selling toys and related products, and they have become increasingly popular among consumers. These stores often carry extensive selections of toys, from the latest trends to timeless classics, making them a go-to destination for parents and gift-givers. The advantage of toy superstores lies in their ability to offer competitive prices and exclusive deals, due to their volume of sales. Additionally, many of these stores provide interactive play areas where children can test toys before purchase, adding an experiential aspect to shopping. The rise of toy superstores has led to increased competition in the market, prompting both innovation and strategic partnerships within the industry.

By Toy Category

Outdoor Toys:

Outdoor toys have seen a resurgence in popularity as families prioritize outdoor activities and physical play. This category includes items such as bicycles, scooters, sports equipment, and play structures, appealing to a vast demographic of children and parents. The trend towards health and fitness has driven demand for outdoor toys that encourage active play and outdoor exploration. Innovations in safety features and materials have made outdoor toys more appealing to parents, who seek durable and secure options for their children. As communities focus on promoting outdoor recreation, the market for outdoor toys is expected to grow as families seek ways to engage with nature and create lasting memories through play.

Electronic Toys:

Electronic toys represent a significant innovation in the toys and hobby stores market, integrating technology into traditional play. These products often feature interactive elements, educational content, and connectivity to digital platforms, appealing to tech-savvy children. As parents become increasingly aware of the benefits of educational technology, the demand for electronic toys continues to rise. Manufacturers are developing a range of products that promote STEM learning and critical thinking skills, ensuring that electronic toys serve both entertainment and educational purposes. However, balancing screen time with traditional play remains a concern for many parents, prompting brands to innovate responsibly while addressing these issues.

Arts and Crafts:

Arts and crafts toys have gained traction as consumers seek creative outlets that foster self-expression and imagination. This category encompasses a wide variety of products, including painting kits, modeling clay, and DIY craft sets that engage children and adults alike. The growing emphasis on mindfulness and creative activities has contributed to the popularity of arts and crafts, making them a preferred choice for parents looking to encourage artistic skills in their children. These toys often come with instructional materials that promote structured learning, while still allowing for open-ended creativity. The ongoing trend towards personalized and handmade crafts resonates with consumers, further driving the demand for arts and crafts products.

Building Sets:

Building sets have long been a favorite among children and adults, combining play with essential skills like problem-solving and spatial reasoning. This category includes popular brands known for their interlocking blocks and construction-themed sets. The increasing popularity of STEM education has fueled the demand for building sets, as parents recognize their educational value in developing critical thinking and engineering skills. Additionally, themed sets based on popular franchises and movies have broadened the appeal of building sets, attracting a diverse audience. The versatility of building sets allows for endless creativity, making them a staple in both educational settings and home play.

Puzzles:

Puzzles are a timeless category in the toys and hobby stores market, appealing to a broad range of consumers due to their cognitive and developmental benefits. This category includes a variety of options, from traditional jigsaw puzzles to more complex 3D puzzles and brain teasers. The resurgence of interest in puzzles can be attributed to their ability to provide screen-free entertainment and promote mindfulness among users. Puzzles serve as a great family activity, fostering collaboration and communication as participants work together to complete challenges. Additionally, advancements in design and material quality continue to enhance the appeal of puzzles, ensuring that they remain a popular choice for all ages.

By Region

The toys and hobby stores market is experiencing varied growth across different regions, with North America and Europe leading in market share. North America, with its estimated market size of USD 35 billion by 2035, is anticipated to maintain a CAGR of 5.8% due to a strong preference for innovative and educational toys among consumers. The presence of established retail chains and e-commerce platforms further bolsters the region’s market dynamics. The increasing culture of gifting toys during festive seasons and birthdays also plays a significant role in sustaining demand. On the other hand, Europe is projected to witness a robust growth trajectory, driven by increasing investments in toy safety regulations and a growing emphasis on sustainable products. The European market is expected to reach approximately USD 30 billion by 2035, reflecting a CAGR of 6.2% over the forecast period.

In the Asia Pacific region, the toys and hobby stores market is poised for explosive growth, primarily due to a burgeoning middle class, rapid urbanization, and increasing disposable income. The market size in this region is projected to reach around USD 25 billion by 2035, making it one of the fastest-growing segments with a CAGR of 8.5%. The growing popularity of international toy brands, coupled with a willingness among parents to invest in quality educational toys, is driving this growth. Latin America and the Middle East & Africa, although smaller markets, are also showing promising trends as local manufacturers and retailers begin to capitalize on the rising demand for toys. With respective market sizes anticipated to reach USD 7 billion and USD 3 billion by 2035, these regions are emerging as significant players in the global toys and hobby stores market.

Opportunities

The toys and hobby stores market presents a myriad of opportunities for growth, particularly in the realm of innovation and technology integration. As parents increasingly seek toys that provide educational benefits, companies have the chance to develop products that are not only entertaining but also enhance learning outcomes. This shift towards educational toys represents a significant market opportunity that can be harnessed through research and development. Additionally, the trend towards personalization in toys offers a unique avenue for differentiation; brands can create customizable products that allow children to engage in play in a way that resonates with their individual preferences. Furthermore, as environmental consciousness among consumers rises, the demand for sustainable and eco-friendly toys is becoming more pronounced. This opens up opportunities for manufacturers to innovate around sustainable materials and production processes, aligning product offerings with consumer values.

Another significant opportunity lies in the expansion of e-commerce as a distribution channel. The growth of online shopping presents an avenue for retailers to reach a broader audience and cater to niche markets that may not be adequately served by traditional brick-and-mortar stores. Companies can leverage social media platforms to engage with consumers directly, creating targeted advertising strategies that resonate with today’s digitally-savvy shoppers. The potential for collaborations with popular franchises and cultural phenomena also creates opportunities for new product lines, driving consumer engagement and loyalty. Furthermore, as the global market continues to recover from the impacts of the COVID-19 pandemic, the demand for toys that promote physical activity and outdoor play is set to increase, offering significant potential for growth in those segments.

Threats

The toys and hobby stores market faces several threats that could impact growth and profitability. One of the most pressing challenges is the intense competition from both established brands and new entrants, which can lead to price wars and reduced profit margins. As the market becomes increasingly saturated, companies may struggle to differentiate their products and maintain consumer interest. Additionally, the rapid pace of technological advancement poses a challenge; manufacturers must continuously innovate to keep up with changing consumer preferences and expectations. Failure to adapt to these changes can result in a loss of market share to more agile competitors. Furthermore, economic fluctuations, such as recessions or changes in consumer spending habits, can impact discretionary purchases, leading to reduced sales in the toys and hobby sector.

Another significant threat is the increasing regulatory scrutiny surrounding toy safety and quality standards. As governments around the world implement stricter regulations, compliance can become costly and complex for manufacturers. Non-compliance not only results in financial penalties but also damages brand reputation, which can have long-term implications for sales and consumer trust. The global supply chain disruptions experienced during the COVID-19 pandemic have also highlighted vulnerabilities in sourcing and distribution, leading to delays and increased costs. Brands reliant on overseas manufacturing may find themselves at risk due to geopolitical tensions and trade disputes. Overall, addressing these threats requires strategic planning, investment in innovation, and a commitment to quality and safety.

Competitor Outlook

• LEGO Group
• Hasbro, Inc.
• Mattel, Inc.
• Spin Master Corp.
• Bandai Namco Holdings Inc.
• Ravensburger AG
• Melissa & Doug LLC
• Schleich GmbH
• Playmobil
• Brio AB
• VTech Holdings Limited
• Nerf (Hasbro)
• Fisher-Price (Mattel)
• Crayola LLC
• Tomy Company, Ltd.

The competitive landscape of the toys and hobby stores market is characterized by the presence of numerous established brands and new entrants, each vying for market share through innovative product offerings and strategic marketing initiatives. Companies like LEGO Group and Mattel, Inc. have solidified their positions as market leaders, known for their iconic product lines and commitment to quality. LEGO, in particular, has successfully expanded its brand through collaborations with popular franchises, allowing it to tap into a wide audience. Hasbro and Spin Master are also notable competitors, with diverse portfolios that cater to various demographics, including children and collectors. The competition is not only about product quality but also revolves around brand loyalty and consumer engagement, making effective marketing crucial for sustaining market presence.

New entrants are continuously entering the market, leveraging niche segments and unique product offerings to capture consumer attention. Brands specializing in educational toys, such as Melissa & Doug, have gained popularity among parents who prioritize developmental benefits for their children. Companies that focus on sustainable and eco-friendly toys are also emerging as significant players, meeting the growing demand for environmentally responsible products. The rise of digital play and interactive toys has prompted traditional toy manufacturers to adapt their strategies, incorporating technology into their offerings to remain competitive. The competitive dynamics are further influenced by the increasing importance of e-commerce, with many retailers investing in online platforms to cater to changing consumer shopping behaviors.

Focusing on specific regions, companies like Ravensburger AG and Playmobil have established themselves as key players in Europe, known for their commitment to quality and traditional play experiences. The growing market for collectible toys has also spurred competition among brands like Funko and Bandai Namco, known for their extensive ranges of collectible figures aimed at adult consumers. As the toys and hobby stores market evolves, companies must remain agile, responding to consumer trends and preferences while ensuring compliance with safety regulations. Overall, the landscape is dynamic, with innovation, quality, and consumer engagement being the cornerstones of success in this competitive market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Brio AB
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Playmobil
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 LEGO Group
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Crayola LLC
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Hasbro, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Mattel, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nerf (Hasbro)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Schleich GmbH
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Ravensburger AG
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Spin Master Corp.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Melissa & Doug LLC
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Tomy Company, Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Fisher-Price (Mattel)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 VTech Holdings Limited
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Bandai Namco Holdings Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Toys and Hobby Stores Market, By Application
    • 6.1.1 Children
    • 6.1.2 Adults
    • 6.1.3 Collectors
  • 6.2 Toys and Hobby Stores Market, By Product Type
    • 6.2.1 Plush Toys
    • 6.2.2 Action Figures
    • 6.2.3 Educational Toys
    • 6.2.4 Dolls
    • 6.2.5 Board Games
  • 6.3 Toys and Hobby Stores Market, By Toy Category
    • 6.3.1 Outdoor Toys
    • 6.3.2 Electronic Toys
    • 6.3.3 Arts and Crafts
    • 6.3.4 Building Sets
    • 6.3.5 Puzzles
  • 6.4 Toys and Hobby Stores Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Toy Superstores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Toys and Hobby Stores Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Toys and Hobby Stores market is categorized based on

By Product Type

• Plush Toys
• Action Figures
• Educational Toys
• Dolls
• Board Games

By Application

• Children
• Adults
• Collectors

By Distribution Channel

• Online Stores
• Specialty Stores
• Department Stores
• Toy Superstores

By Toy Category

• Outdoor Toys
• Electronic Toys
• Arts and Crafts
• Building Sets
• Puzzles

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• LEGO Group
• Hasbro, Inc.
• Mattel, Inc.
• Spin Master Corp.
• Bandai Namco Holdings Inc.
• Ravensburger AG
• Melissa & Doug LLC
• Schleich GmbH
• Playmobil
• Brio AB
• VTech Holdings Limited
• Nerf (Hasbro)
• Fisher-Price (Mattel)
• Crayola LLC
• Tomy Company, Ltd.