Textured Butter

Textured Butter Market Outlook

The global textured butter market is projected to reach a valuation of approximately USD 5 billion by 2035, expanding at a compound annual growth rate (CAGR) of around 6.5% during the forecast period of 2025-2035. Factors driving this rapid growth include the increasing preference for natural and healthier alternatives among consumers, along with a growing trend towards gourmet food preparation at home. With consumers becoming more health-conscious, the demand for butter that is perceived as less processed and more artisanal has surged. Innovations in product formulations and flavors are also contributing to the market's expansion, as manufacturers strive to meet the diverse needs of health-conscious and gourmet food enthusiasts. Additionally, the rising popularity of culinary shows and social media platforms has sparked consumer interest in trying new and unique food products, further fueling the textured butter market.

Growth Factor of the Market

The textured butter market is experiencing significant growth due to various converging factors. Firstly, the increasing awareness of the health benefits associated with butter, such as its rich source of vitamins and healthy fats, is prompting consumers to choose textured butter over conventional spreads. Furthermore, the growing inclination towards organic and natural products, driven by a rise in health-consciousness, is pushing manufacturers to innovate and create textured butter options that cater to these preferences. Another key factor is the expansion of the foodservice sector, which includes cafes, restaurants, and catering services that are increasingly incorporating textured butter into their offerings, thus creating a larger customer base. Additionally, the rise of home cooking and baking, spurred by the COVID-19 pandemic, has led to an increased demand for textured butter in household kitchens. Lastly, the convenience of online shopping has made it easier for consumers to access and experiment with various butter products, boosting overall market growth.

Key Highlights of the Market

• The market is expected to witness a CAGR of 6.5% from 2025 to 2035.
• Growing consumer preference for gourmet and artisanal food products.
• Significant rise in the organic and natural butter segment.
• Expansion of the foodservice industry contributing to increased demand.
• Increased accessibility of textured butter products through online retail channels.

By Product Type

Whipped Butter:

Whipped butter is a popular segment within the textured butter market characterized by its airy and light consistency achieved through the incorporation of air during the churning process. This product type is often favored for its spreadability, making it a perfect choice for consumers looking for a creamy texture that easily spreads on bread and other baked goods. The lightness of whipped butter also appeals to health-conscious consumers who are looking for ways to enjoy the rich flavor of butter while managing calorie intake. As a result, whipped butter continues to gain traction in both retail and foodservice sectors, elevating its status among the various textured butter offerings.

Spreadable Butter:

Spreadable butter is specifically designed for easy application, often blended with oils or other ingredients to enhance its consistency and functionality. This type of textured butter stands out in the market for its convenience, allowing consumers to effortlessly spread it onto toast, bagels, and other items straight from the refrigerator without the need for softening. Given the fast-paced lifestyle of modern consumers, spreadable butter has garnered significant popularity as it meets the demand for time-saving kitchen solutions. As households increasingly seek convenient food products, the spreadable butter segment is poised for continued growth in the coming years.

Chunky Butter:

Chunky butter represents a unique segment within the textured butter market, distinguished by its coarse texture and the inclusion of add-ins such as herbs, spices, and other flavor enhancers. This product type is often used as a gourmet option, appealing to consumers looking to elevate their culinary experiences. Chunky butter serves as an excellent condiment, enhancing the flavor of grilled meats, vegetables, and breads, and is increasingly featured in upscale dining establishments. The rising trend of experimenting with flavors in home cooking is driving demand for chunky butter, making it a noteworthy segment in the overall market landscape.

Flavored Butter:

Flavored butter has gained immense popularity in recent years, offering consumers a diverse range of taste experiences through various infusions, including garlic, herbs, citrus, and even sweet flavors like honey or chocolate. This versatility makes flavored butter a desirable option for both cooking and baking, as it can be used to enhance the taste of a wide variety of dishes, from savory to sweet. The growing trend of flavor experimentation in culinary applications has solidified the position of flavored butter in the textured butter market, appealing to adventurous consumers and professional chefs alike. Brands are increasingly focusing on creating innovative flavor profiles to cater to this expanding consumer interest.

Light Butter:

Light butter is specifically formulated to provide a lower-fat alternative to traditional butter without compromising on taste. This product type is increasingly appealing to health-conscious consumers who are looking to enjoy the rich flavor of butter while managing their calorie intake. Manufacturers are now developing light butter options that maintain the creamy texture and taste of regular butter while significantly reducing fat content. As the trend towards healthier eating continues to grow, the light butter segment is expected to witness increased demand, particularly among consumers seeking guilt-free indulgence in their meals.

By Application

Bakery:

The bakery application segment remains one of the largest consumers of textured butter, as it plays a crucial role in enhancing the flavor, texture, and moisture content of baked goods. Textured butter is used in a variety of bakery items, including pastries, cakes, and bread, where its rich flavor profile and creamy texture elevate the overall quality of the products. As consumers increasingly seek artisanal and gourmet baked goods, the demand for high-quality textured butter in the bakery sector is set to rise. Additionally, the trend of home baking has gained momentum, which further propels the bakery application of textured butter, as home bakers look for premium ingredients to achieve superior results.

Confectionery:

In the confectionery sector, textured butter is utilized primarily to enhance the flavor and texture of chocolates, candies, and other sweet treats. The rich and creamy consistency of textured butter adds a luxurious mouthfeel to confections, making them more appealing to consumers. As the demand for premium and gourmet confectionery products grows, manufacturers are increasingly incorporating textured butter into their recipes to create unique flavor profiles that stand out in the market. The rise of artisanal and craft confectionery brands is likely to further boost the use of textured butter in this application, ensuring sustained growth in the coming years.

Foodservice:

The foodservice application of textured butter encompasses a wide range of establishments, including restaurants, cafes, and catering services. In this sector, textured butter is appreciated for its versatility and ability to enhance the overall dining experience by improving the flavor and presentation of dishes. Chefs often utilize textured butter in sauces, spreads, and as a finishing touch for various dishes, adding a layer of richness and complexity. As the global foodservice industry continues to expand, driven by an increasing number of dining establishments and changing consumer preferences, the demand for textured butter in this application is expected to grow significantly.

Retail:

In the retail sector, textured butter is becoming a staple in households, as consumers look for premium quality and flavorful options to incorporate into their meals. The increasing availability of a wide variety of textured butter products in supermarkets and grocery stores makes it convenient for consumers to choose from different types and flavors. The rise of health awareness is encouraging consumers to opt for textured butter over regular spreads, creating a substantial market opportunity for retail sales. As consumer preferences shift towards high-quality and natural ingredients, the retail application of textured butter is expected to experience healthy growth in the future.

Others:

This category encompasses various niche applications of textured butter that do not necessarily fall within the primary segments outlined. These applications may include uses in specialty diets, catering for specific food trends, or innovative culinary practices. As the culinary landscape evolves and consumers continue to explore unique food experiences, the demand for textured butter in these other applications is likely to grow. The flexibility of textured butter allows it to be incorporated into a variety of culinary uses, ensuring that it remains relevant across different consumer preferences and trends.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain one of the primary distribution channels for textured butter, providing consumers with a wide selection of products in a convenient shopping environment. These retail outlets typically stock a variety of brands and product types, making it easier for consumers to explore options and make informed purchasing decisions. The availability of textured butter in these stores caters to a large customer base, allowing consumers to find their preferred products in one location. Furthermore, the growing trend of one-stop shopping is likely to bolster the sales of textured butter in supermarkets and hypermarkets in the upcoming years.

Convenience Stores:

Convenience stores serve as an important distribution channel for textured butter, particularly for consumers seeking quick and easy access to food products. The compact nature of these stores allows for convenient purchases, especially for busy individuals or families who may not have the time to visit larger retail outlets. While the selection of textured butter products may be limited compared to supermarkets, the accessibility of convenience stores presents a valuable opportunity for brands to capture the on-the-go consumer market. As lifestyle trends continue to favor convenience, the role of convenience stores in the textured butter market is expected to remain significant.

Online Retail:

Online retail has emerged as a burgeoning distribution channel for textured butter, allowing consumers to easily explore and purchase a wide variety of products from the comfort of their homes. The convenience of online shopping, coupled with the ability to compare prices, read reviews, and access niche products, appeals to an increasingly tech-savvy consumer base. Many brands are embracing e-commerce platforms, further expanding their market reach and providing consumers with a seamless shopping experience. As online grocery shopping continues to gain traction, the online retail channel is expected to play a pivotal role in the growth of the textured butter market.

Specialty Stores:

Specialty stores that focus on gourmet or organic products have become a significant distribution channel for textured butter, catering to consumers seeking high-quality and unique food items. These stores often feature a curated selection of artisanal butters, allowing consumers to explore diverse flavor profiles and product types that may not be available in larger retail chains. Specialty stores attract health-conscious individuals and food enthusiasts who prioritize quality over quantity, making them a valuable outlet for textured butter brands. As the trend towards specialty and artisanal food products continues to grow, the importance of specialty stores in the textured butter market is likely to increase.

Others:

This category includes various alternative distribution channels such as farmers’ markets, food co-ops, and direct-to-consumer sales from producers. These channels allow consumers to access locally sourced and often organic textured butter options, appealing to those who prioritize supporting local businesses and sustainable practices. While these channels may account for a smaller portion of the overall market share, the growing interest in farm-to-table products and community-supported agriculture is likely to drive increased sales through these outlets. As consumer preferences evolve towards sustainable and local sourcing, the importance of these alternative distribution channels will continue to rise.

By Ingredient Type

Salted Butter:

Salted butter is one of the most traditional and widely consumed forms of butter, known for its rich flavor and enhanced shelf life due to the added salt. This ingredient type is particularly popular in cooking and baking, as it can elevate the taste of a variety of dishes. Consumers often opt for salted butter for everyday use, as it offers a familiar taste that pairs well with a range of foods. The salted butter segment is expected to maintain a strong presence in the textured butter market, as its versatility and flavor profile continue to resonate with consumers.

Unsalted Butter:

Unsalted butter is favored by many culinary professionals and home bakers for its pure flavor and versatility in recipes. This ingredient type allows for greater control over the salt content in dishes, making it ideal for baked goods where precise ingredient measurements are crucial. Unsalted butter is often associated with higher quality and is frequently used in gourmet cooking, as it allows the natural flavors of other ingredients to shine. As health-conscious consumers seek to manage their sodium intake, the demand for unsalted butter is expected to remain strong in the textured butter market.

Grass-Fed Butter:

Grass-fed butter has gained significant popularity due to its perceived health benefits and superior flavor profile. Made from the milk of cows that are primarily fed grass, this ingredient type is often enriched with omega-3 fatty acids and vitamins, appealing to health-conscious consumers. Grass-fed butter is viewed as a premium product that aligns with the growing trend towards organic and sustainable food sources. As consumers continue to prioritize nutrition and quality in their food choices, the grass-fed butter segment is set to experience steady growth in the textured butter market.

Organic Butter:

Organic butter is produced from milk that comes from cows raised without the use of synthetic pesticides, fertilizers, or growth hormones. This ingredient type caters to the increasing demand for organic products among consumers who are becoming more conscious about their food sources. Organic butter is perceived as a healthier alternative and is often associated with superior taste and quality. As the organic food trend continues to gain momentum, the organic butter segment is expected to witness substantial growth, further solidifying its place in the textured butter market.

Flavored Butter:

Flavored butter encompasses a wide variety of butter products that have been infused with additional flavorings, such as herbs, spices, and other natural ingredients. This ingredient type appeals to adventurous consumers looking to enhance their culinary experiences with unique taste profiles. The growth of flavor experimentation in home cooking and the rise of gourmet cuisine have contributed to the increasing popularity of flavored butter. As brands continue to innovate and develop new flavor combinations, the flavored butter segment is poised for continued expansion in the textured butter market.

By Region

The North American market for textured butter is a significant contributor to the global landscape, projected to capture over 35% of total market share by 2035. The United States is at the forefront of this growth, driven by a high demand for gourmet and organic food products. Additionally, the trend of health-conscious eating among consumers is propelling the demand for textured butter as a flavorful and versatile ingredient in cooking and baking. The presence of several leading manufacturers and the proliferation of retail outlets further enhance the growth prospects of textured butter in this region, with a projected CAGR of approximately 6% from 2025 to 2035.

In Europe, the textured butter market is also witnessing notable growth, fueled by the rising popularity of artisanal and gourmet food products. Countries such as Germany, France, and the United Kingdom are leading the charge, with increasing consumer interest in high-quality butter alternatives. The European market is expected to account for around 30% of the global market share by 2035. The growing trend of culinary exploration and the emphasis on natural ingredients are driving the demand for textured butter in various applications, including bakery and foodservice, ensuring sustained growth in this region.

Opportunities

The textured butter market is ripe with opportunities, particularly as consumer preferences continue to shift towards healthier and more natural options. One of the key opportunities lies in the growing demand for organic and grass-fed butter, as health-conscious consumers seek products that align with their lifestyle choices. Manufacturers can capitalize on this trend by expanding their product lines to include more organic and sustainably sourced options, catering to the rising number of consumers looking for premium, high-quality butter products. Additionally, the potential for innovative flavor combinations presents an exciting opportunity for brands to differentiate themselves in a competitive market. By introducing unique and exotic flavors, companies can attract adventurous consumers eager to experiment with new culinary experiences.

Another promising opportunity for growth in the textured butter market arises from the expansion of the foodservice sector. As restaurants and cafes increasingly focus on enhancing their menus with high-quality ingredients, the demand for gourmet textured butter products is likely to rise. Collaborations with foodservice providers can create synergies that benefit both manufacturers and chefs, as they work together to develop innovative dishes that incorporate textured butter. Moreover, the rise of food delivery services and meal kit subscriptions opens new avenues for brands to reach consumers, allowing them to showcase the versatility and quality of textured butter in various culinary applications. By leveraging these trends, companies can unlock significant growth potential in the textured butter market.

Threats

Despite the positive outlook for the textured butter market, several threats could pose challenges to its growth. One of the primary concerns is the increasing competition from alternative spreads, such as margarine and plant-based butters, which are often marketed as healthier options. As the demand for vegan and lactose-free products continues to grow, consumers may turn to these alternatives, thereby limiting the market share of traditional butter products. Additionally, fluctuations in dairy prices and supply chain disruptions can impact production costs, forcing manufacturers to either absorb the costs or pass them onto consumers, which could affect overall sales. The textured butter market must navigate these challenges to maintain its competitive edge and ensure sustainable growth.

Another significant restraining factor is the perception of butter as a high-calorie food, which may deter health-conscious consumers from purchasing textured butter products. Despite the benefits of using butter in moderation, negative perceptions around caloric intake and dietary fat could hinder market growth. Manufacturers will need to focus on educating consumers about the nutritional benefits of butter, including its healthy fat content and essential vitamins, to counteract this perception. Furthermore, developing low-calorie or reduced-fat options could help address consumer concerns while still providing the rich flavor and texture associated with traditional butter.

Competitor Outlook

• Land O'Lakes, Inc.
• Kerrygold
• Challenge Butter
• Organic Valley
• Dairy Farmers of America, Inc.
• Stonyfield Farm, Inc.
• President Butter
• Plugra
• Whole Foods Market, Inc.
• Blue Bonnet
• Yeo Valley Organic
• Boulder Canyon
• Tillamook County Creamery Association
• Smart Balance
• Fleischmann's

The competitive landscape of the textured butter market is characterized by a mix of established brands and emerging players vying for market share. Key companies are focusing on product innovation, expanding their product portfolios to include various flavored and specialty butters that cater to consumer preferences. Investments in marketing and promotional strategies are essential for brands to differentiate themselves in a crowded marketplace. Additionally, partnerships with retailers and foodservice providers can facilitate market penetration and enhance brand visibility, ensuring that companies stay relevant in the eyes of discerning consumers.

Leading players in the textured butter market, such as Land O'Lakes, Inc. and Kerrygold, are leveraging their strong brand recognition and extensive distribution networks to maintain a competitive edge. Land O'Lakes, known for its commitment to quality and sustainability, continues to innovate with new product offerings that cater to health-conscious consumers. Similarly, Kerrygold, renowned for its high-quality grass-fed butter, has expanded its presence in the gourmet segment, appealing to consumers seeking premium butter options. The strategic focus on quality, taste, and sustainable sourcing sets these companies apart in a competitive landscape.

Emerging brands, such as Stonyfield Farm and Organic Valley, are capitalizing on the growing trend towards organic products by offering textured butter options that are certified organic and sourced from pasture-raised cows. These companies resonate with health-conscious consumers and thus experience strong demand for their premium offerings. Additionally, the rise of e-commerce has allowed smaller and niche brands to reach a wider audience, further enriching the competitive landscape of the textured butter market. As consumer preferences continue to evolve, the ability of companies to adapt and innovate will play a crucial role in determining their success in this dynamic market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Plugra
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Kerrygold
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Blue Bonnet
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Fleischmann's
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Smart Balance
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Boulder Canyon
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Organic Valley
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Challenge Butter
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 President Butter
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Land O'Lakes, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Yeo Valley Organic
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Stonyfield Farm, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Whole Foods Market, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Dairy Farmers of America, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Tillamook County Creamery Association
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Textured Butter Market, By Application
    • 6.1.1 Bakery
    • 6.1.2 Confectionery
    • 6.1.3 Foodservice
    • 6.1.4 Retail
    • 6.1.5 Others
  • 6.2 Textured Butter Market, By Product Type
    • 6.2.1 Whipped Butter
    • 6.2.2 Spreadable Butter
    • 6.2.3 Chunky Butter
    • 6.2.4 Flavored Butter
    • 6.2.5 Light Butter
  • 6.3 Textured Butter Market, By Ingredient Type
    • 6.3.1 Salted Butter
    • 6.3.2 Unsalted Butter
    • 6.3.3 Grass-Fed Butter
    • 6.3.4 Organic Butter
    • 6.3.5 Flavored Butter
  • 6.4 Textured Butter Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Textured Butter Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Textured Butter market is categorized based on

By Product Type

• Whipped Butter
• Spreadable Butter
• Chunky Butter
• Flavored Butter
• Light Butter

By Application

• Bakery
• Confectionery
• Foodservice
• Retail
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Salted Butter
• Unsalted Butter
• Grass-Fed Butter
• Organic Butter
• Flavored Butter

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Land O'Lakes, Inc.
• Kerrygold
• Challenge Butter
• Organic Valley
• Dairy Farmers of America, Inc.
• Stonyfield Farm, Inc.
• President Butter
• Plugra
• Whole Foods Market, Inc.
• Blue Bonnet
• Yeo Valley Organic
• Boulder Canyon
• Tillamook County Creamery Association
• Smart Balance
• Fleischmann's