Sports amp Energy Drinks

Sports & Energy Drinks Market Outlook

The global sports and energy drinks market is projected to reach a value of approximately USD 88 billion by 2035, growing at a CAGR of around 10% during the forecast period of 2025 to 2035. This substantial growth is primarily driven by an increasing awareness of health and fitness among consumers, particularly among millennials and Gen Z, who are more inclined towards maintaining active lifestyles. Furthermore, the rising trend of sports participation along with the growing number of fitness enthusiasts has created a strong demand for products that provide hydration, energy, and nutritional benefits. Innovations in product formulations and flavors, coupled with aggressive marketing strategies by manufacturers, are also key factors fueling market growth. The COVID-19 pandemic has further heightened the focus on personal health and wellness, leading to an uptick in consumption patterns for energy and sports drinks.

Growth Factor of the Market

The growth of the sports and energy drinks market can be attributed to several key factors that resonate with contemporary consumer trends. Firstly, the increasing participation in sports and fitness activities has created a robust demand for hydration solutions that replenish electrolytes and provide energy. Additionally, the rise in disposable incomes along with a trend towards premiumization in beverage choices has led consumers to opt for products that promise enhanced performance and better nutritional benefits. Moreover, the expansion of retail distribution channels, particularly e-commerce platforms, has significantly improved accessibility and convenience for customers seeking these beverages. The incorporation of innovative ingredients such as plant-based proteins and functional vitamins has also attracted health-conscious consumers. Furthermore, targeted marketing campaigns aimed at specific demographics, including athletes and fitness enthusiasts, have further propelled market growth.

Key Highlights of the Market

• The market is expected to witness significant growth driven by health-conscious consumers.
• Innovative product formulations are gaining traction among younger demographics.
• Online retail channels are becoming increasingly vital for market expansion.
• Growth is further supported by increased participation in sports and fitness activities.
• The integration of organic and natural ingredients is rising in popularity.

By Product Type

Sports Drinks:

Sports drinks are formulated to replenish fluids, electrolytes, and carbohydrates lost during physical exertion. They are particularly popular among athletes and individuals engaging in high-intensity workouts. The segment is projected to grow significantly as athletes seek products that enhance performance and recovery time. Notably, the preference for flavored options and low-calorie formulations is rising, catering to the taste preferences of consumers while promoting hydration. The development of specialized sports drinks designed for different types of sports or activities further enhances this segment's appeal, as it creates targeted products that can better serve specific athletic needs.

Energy Drinks:

Energy drinks are designed to provide an instant boost of energy and often contain high levels of caffeine, sugar, and other stimulants. This segment has seen significant growth due to a rising trend among young consumers who seek quick energy solutions for busy lifestyles. The demand for sugar-free and low-calorie formulations is also increasing, driven by a more health-conscious consumer base. Energy drinks are not limited to athletes; casual consumers and professionals also consume these beverages to improve focus and alertness, contributing to the segment's extensive market reach.

Protein Drinks:

Protein drinks have become increasingly popular as consumers look for convenient ways to meet their daily protein requirements. These beverages are often consumed post-workout to aid in muscle recovery and growth. The emerging trend of plant-based proteins is also shaping this segment, attracting health-conscious consumers looking for alternatives to traditional protein sources. As more consumers incorporate protein drinks into their diets for weight management and muscle development, the segment is expected to grow significantly, driven by innovations in flavor and formulation options.

Hydration Drinks:

Hydration drinks are specifically formulated to replenish lost fluids and electrolytes, making them ideal for individuals engaged in endurance sports or intense physical activities. These products appeal particularly to casual consumers and athletes who need effective hydration solutions that are not as sugar-laden as traditional sports drinks. The growing awareness of the importance of hydration for overall health and athletic performance is driving the demand for these beverages. Additionally, the expansion of flavors, organic ingredients, and functional additives has made hydration drinks more appealing to a wider audience.

Electrolyte Drinks:

Electrolyte drinks play a crucial role in maintaining the body's electrolyte balance, especially during prolonged physical activities or extreme weather conditions. These beverages are favored by athletes and fitness enthusiasts who recognize the importance of replenishing electrolytes to prevent dehydration and muscle cramps. As the market increasingly embraces clean-label products, the shift towards natural and organic electrolyte drinks is gaining traction. This segment's growth is further supported by expanding awareness of the benefits of electrolyte replenishment for overall health and wellness.

By Application

Athletes:

Athletes represent a significant segment within the sports and energy drinks market, as they rely heavily on performance-enhancing products to optimize their training and competition. These individuals require beverages that can help them maintain stamina, recover quickly, and prevent dehydration. As a result, there is a continuous demand for specialized formulations that include a balanced combination of electrolytes, carbohydrates, and proteins. The growing trend of competitive sports and the increasing participation in athletic events further amplify the market potential for products tailored specifically for athletes.

Fitness Enthusiasts:

Fitness enthusiasts encompass a broad range of consumers who engage in regular physical activity without necessarily competing at a professional level. This group often seeks out sports and energy drinks to support their workouts and enhance overall performance. The rise of personal fitness training and group classes has contributed to the growing popularity of products designed specifically for this demographic. Furthermore, the increasing focus on fitness and wellness in society has led to a surge in demand for convenient, on-the-go hydration solutions that provide energy and nutrients for active lifestyles.

Casual Consumers:

Casual consumers represent a diverse demographic that includes individuals who may not engage in regular sports or fitness activities but seek energy and hydration solutions. This segment is significant as it encompasses a wide audience, including busy professionals, students, and anyone looking for a refreshing beverage that provides a quick energy boost. Manufacturers are increasingly developing products that cater to the casual consumer, with appealing flavors and branding that resonate with this audience. The growing trend of health and wellness among this group is also shaping product development towards lower sugar and more natural ingredients.

Bodybuilders:

Bodybuilders constitute a specialized segment of the sports and energy drinks market, focusing on products that support muscle growth and recovery. These consumers prioritize high-protein beverages, electrolyte replenishment, and supplements that enhance performance during intensive training. The growing awareness of nutrition and supplementation in bodybuilding culture has led to an increase in demand for tailored products that meet these specific needs. The popularity of protein-rich drinks and recovery solutions further solidifies this segment's role in the overall market.

Students:

Students, particularly those in high school and college, are increasingly turning to sports and energy drinks as a means of boosting energy levels and improving focus during study sessions or physical activities. This demographic often seeks drinks that are convenient, affordable, and offer instant energy, especially during exam periods or athletic competitions. The marketing strategies targeting students often emphasize performance enhancement and mental clarity, making these beverages an attractive option for this busy group of consumers. As the emphasis on fitness and health continues to grow on campuses, the demand for sports and energy drinks is likely to increase.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain one of the most significant distribution channels for sports and energy drinks due to their extensive reach and variety. These large retail formats provide consumers with the convenience of purchasing multiple products in one location, often featuring promotions and bulk purchase options that further entice buyers. The wide assortment of brands and product types available in these stores helps consumers make informed choices based on their personal preferences and nutritional requirements. Additionally, the increasing trend of health and fitness has led to the dedicated placement of sports and energy drinks in these retail environments, enhancing visibility and accessibility for consumers.

Convenience Stores:

Convenience stores have emerged as vital distribution points for sports and energy drinks, catering to consumers seeking quick and accessible hydration solutions. Given their strategic locations and extended hours, these stores appeal particularly to busy professionals and individuals engaging in spontaneous physical activities. The impulse purchase nature of convenience stores means that consumers are often drawn to energy and hydration drinks during their daily routines. Furthermore, the rise in popularity of on-the-go consumption trends has driven convenience stores to expand their offerings in this category, thus further enhancing market opportunities.

Online Retail:

The online retail segment has seen explosive growth in recent years, driven by the convenience and accessibility of e-commerce platforms. Consumers increasingly prefer purchasing sports and energy drinks online due to the variety available, often at competitive prices compared to physical stores. Online shopping eliminates barriers such as location and availability, allowing consumers to explore niche products and brands that may not be found locally. Additionally, subscription services and direct-to-consumer models have introduced new revenue streams for manufacturers, enabling them to build brand loyalty and engage directly with their customer base. The shift towards online purchasing is expected to continue as digital shopping becomes increasingly integrated into consumers' lifestyles.

Specialty Stores:

Specialty stores, including health food shops and fitness-oriented retailers, play a crucial role in the distribution of premium sports and energy drinks. These stores cater to a niche market of health-conscious consumers who seek high-quality, niche products that align with their lifestyle and fitness goals. The knowledgeable staff in specialty stores often provide personalized recommendations, helping consumers find products that best suit their needs. Additionally, these stores often emphasize natural ingredients and organic certifications, appealing to the growing demographic of health-focused individuals. As consumer preferences shift towards cleaner labels and specialty formulations, the market for energy and sports drinks within specialty stores is likely to thrive.

Drugstores/Pharmacies:

Drugstores and pharmacies are becoming increasingly important distribution channels for sports and energy drinks, particularly as consumers prioritize health and wellness. These venues often stock products that promote hydration and energy, catering to individuals managing health conditions or those seeking nutritional supplementation. The presence of health professionals in these settings can enhance consumer confidence in the products available. Additionally, many pharmacies offer loyalty programs and promotions that can drive sales of sports and energy drinks, particularly among wellness-focused consumers. As the trend of health-conscious purchasing continues, the role of drugstores and pharmacies in the distribution of these beverages is expected to increase.

By Ingredient Type

Caffeine:

Caffeine is a key ingredient in many energy drinks and some sports drinks, known for its ability to enhance alertness and improve physical performance. The demand for caffeinated beverages has surged, particularly among younger consumers seeking quick energy boosts. Brands are increasingly exploring natural sources of caffeine, such as green tea or guarana, to appeal to health-conscious consumers. Moreover, with growing awareness surrounding caffeine consumption and its effects, manufacturers are providing clear labeling regarding caffeine content to help consumers make informed choices.

Electrolytes:

Electrolytes are essential minerals that play a crucial role in hydration and muscle function, making them a popular ingredient in sports and hydration drinks. The increasing focus on physical fitness and athletic performance has driven demand for products enriched with electrolytes, especially among athletes and active consumers. Brands are innovating their formulations by including a variety of electrolytes—such as sodium, potassium, and magnesium—aiming to enhance recovery and hydration. Natural electrolyte sources, including coconut water and sea salt, are also gaining popularity, appealing to consumers who prioritize clean-label products.

Vitamins:

The inclusion of vitamins in sports and energy drinks is on the rise as consumers seek additional health benefits beyond hydration and energy. Vitamins such as B-complex, C, and E are commonly added to enhance immunity, energy metabolism, and overall wellness. This trend is particularly attractive to consumers who view these drinks not only as supplements for physical performance but as a part of their daily wellness routine. With the increasing awareness of nutritional supplementation, brands are exploring innovative formulations that combine vitamins with other functional ingredients to cater to this growing demand.

Amino Acids:

Amino acids, particularly branched-chain amino acids (BCAAs), are increasingly featured in sports and energy drinks to support muscle recovery and growth. These ingredients are particularly popular among fitness enthusiasts and athletes who prioritize post-workout nutrition. The demand for amino acid-enriched drinks is expected to grow, facilitated by an expanding awareness of the benefits of amino acids in enhancing performance and reducing muscle soreness. Brands are focusing on creating great-tasting products that effectively deliver amino acids while promoting muscle recovery and performance enhancement.

Taurine:

Taurine is an amino sulfonic acid that has garnered attention as an ingredient in energy drinks due to its potential benefits in enhancing athletic performance and reducing fatigue. The inclusion of taurine in products is becoming more common as consumers seek functional ingredients that support physical activity. Research indicating the potential cognitive and cardiovascular benefits of taurine has also contributed to its popularity among health-conscious consumers. As the market continues to evolve, brands are likely to explore the synergistic effects of taurine when combined with other performance-enhancing ingredients.

By Region

The North American region is a dominant player in the sports and energy drinks market, accounting for approximately 35% of the global market share in 2025. The robust demand in this region can be attributed to a strong culture of health and fitness, with both athletes and casual consumers increasingly seeking products that enhance performance and hydration. The market is further supported by the presence of key industry players and a wide variety of product offerings. The region is also witnessing a growing trend towards innovative and healthier formulations as consumers become more health-conscious. The CAGR for North America is projected to remain above average, supported by these growing consumer preferences.

In Europe, the sports and energy drinks market is anticipated to grow steadily, accounting for nearly 30% of global market shares by 2025. The region is characterized by a strong tradition of sports and physical activity, which has led to an increased consumption of hydration solutions and energy-boosting beverages. The rise of fitness trends and the increasing awareness of the importance of nutrition among consumers in Europe is driving growth in this segment. Moreover, the trend of organic and natural ingredients is significantly influencing product choices, leading to a surge in demand for premium and specialty beverages. As European consumers increasingly prioritize health and well-being, the market is expected to witness a CAGR of around 9% through the forecast period.

Opportunities

The sports and energy drinks market presents numerous opportunities for growth, particularly in the health and wellness segment. As consumers become more health-conscious, there is a rising demand for products that not only provide hydration and energy but also include functional ingredients such as vitamins, electrolytes, and amino acids. Companies that innovate and reformulate existing products to meet these evolving consumer preferences will be well-positioned to capture market share. Additionally, the trend towards clean-label products—those made with natural and organic ingredients—provides a significant opportunity for brands to differentiate themselves in a crowded marketplace. This burgeoning demand for healthier alternatives opens new avenues for product development and marketing strategies aimed at health-focused consumers.

Another significant opportunity lies in the expanding use of digital marketing and e-commerce platforms to reach a broader audience. With the shift towards online shopping, brands can leverage social media and targeted advertising to connect with consumers directly, promoting both convenience and accessibility. Furthermore, the rise of subscription services offers companies a way to generate recurring revenue while providing consumers with seamless access to their favorite products. By establishing a strong online presence and engaging with consumers through digital channels, brands can cultivate loyalty and drive sustained growth within the sports and energy drinks market.

Threats

Despite the positive outlook for the sports and energy drinks market, several threats must be considered. One of the most significant challenges is the increasing scrutiny regarding the health implications of consuming high-sugar and highly caffeinated beverages. Regulatory bodies in various countries have started to impose stricter regulations on the marketing and sale of energy drinks, particularly to minors, leading to potential restrictions on product availability. This scrutiny may negatively impact consumer perception and sales volumes, especially among younger demographics who are susceptible to marketing efforts. Therefore, manufacturers must adapt their product formulations and marketing strategies to address consumer concerns about health risks associated with these drinks.

Another considerable threat facing the market is the intense competition among various brands and product offerings. With numerous players entering the market, companies must continuously innovate and differentiate their products to retain consumer interest. Pricing pressure from discount retailers and private labels can also undermine profitability for established brands. Moreover, fluctuations in ingredient prices and supply chain disruptions can pose challenges to maintaining product consistency and availability. Consequently, brands must adopt agile business strategies to navigate these competitive pressures while ensuring quality and consumer satisfaction.

Competitor Outlook

• Red Bull GmbH
• PepsiCo, Inc. (Gatorade)
• The Coca-Cola Company (Powerade)
• Monster Beverage Corporation
• Nestlé S.A. (Nesquik)
• Sports Fuel, Inc. (MHP)
• Clif Bar & Company
• Reign Total Body Fuel from Monster
• BodyArmor SuperDrink
• Rockstar, Inc.
• Accel Gel
• HydraChill
• Bang Energy
• Vega Protein & Energy
• Huma Gel

The competitive landscape of the sports and energy drinks market is characterized by a blend of established multinational corporations and innovative startups. Major players such as Red Bull GmbH and PepsiCo dominate the market with a vast array of products that cater to diverse consumer preferences. Red Bull, for instance, continues to lead the energy drink segment with its strong brand identity and effective marketing campaigns that resonate with younger consumers. Similarly, PepsiCo's Gatorade brand remains a top choice among athletes seeking hydration and electrolyte replacement, bolstered by sponsorships and partnerships with sports events.

Emerging brands and niche players are also making significant strides in the market by capitalizing on the growing demand for health-oriented products. Brands such as BodyArmor and Bang Energy are rapidly gaining popularity due to their emphasis on natural ingredients, innovative formulations, and engaging marketing strategies. These companies are effectively targeting health-conscious consumers and young athletes who are increasingly skeptical of traditional sports and energy drinks. By offering products that align with modern wellness trends, these challengers are reshaping the competitive dynamic in the industry.

In addition to product differentiation, marketing strategies play a crucial role in establishing and maintaining a competitive edge in the sports and energy drinks market. Companies are increasingly utilizing social media and influencer partnerships to build brand awareness and engage with consumers. For example, brands like Monster Beverage Corporation leverage extreme sports sponsorships and athlete endorsements to cultivate a lifestyle image that resonates with their target audience. Furthermore, the strategic use of digital marketing allows companies to create personalized experiences, thereby enhancing customer loyalty. As competition intensifies, brands that can effectively combine innovation, strategic marketing, and quality will likely position themselves for long-term success.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Huma Gel
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Accel Gel
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 HydraChill
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Bang Energy
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Red Bull GmbH
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Rockstar, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Clif Bar & Company
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 BodyArmor SuperDrink
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Vega Protein & Energy
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Sports Fuel, Inc. (MHP)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 PepsiCo, Inc. (Gatorade)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Monster Beverage Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Nestlé S.A. (Nesquik)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 The Coca-Cola Company (Powerade)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Reign Total Body Fuel from Monster
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Sports amp Energy Drinks Market, By Application
    • 6.1.1 Athletes
    • 6.1.2 Fitness Enthusiasts
    • 6.1.3 Casual Consumers
    • 6.1.4 Bodybuilders
    • 6.1.5 Students
  • 6.2 Sports amp Energy Drinks Market, By Product Type
    • 6.2.1 Sports Drinks
    • 6.2.2 Energy Drinks
    • 6.2.3 Protein Drinks
    • 6.2.4 Hydration Drinks
    • 6.2.5 Electrolyte Drinks
  • 6.3 Sports amp Energy Drinks Market, By Ingredient Type
    • 6.3.1 Caffeine
    • 6.3.2 Electrolytes
    • 6.3.3 Vitamins
    • 6.3.4 Amino Acids
    • 6.3.5 Taurine
  • 6.4 Sports amp Energy Drinks Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Drugstores/Pharmacies

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Sports amp Energy Drinks Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Sports amp Energy Drinks market is categorized based on

By Product Type

• Sports Drinks
• Energy Drinks
• Protein Drinks
• Hydration Drinks
• Electrolyte Drinks

By Application

• Athletes
• Fitness Enthusiasts
• Casual Consumers
• Bodybuilders
• Students

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Drugstores/Pharmacies

By Ingredient Type

• Caffeine
• Electrolytes
• Vitamins
• Amino Acids
• Taurine

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Red Bull GmbH
• PepsiCo, Inc. (Gatorade)
• The Coca-Cola Company (Powerade)
• Monster Beverage Corporation
• Nestlé S.A. (Nesquik)
• Sports Fuel, Inc. (MHP)
• Clif Bar & Company
• Reign Total Body Fuel from Monster
• BodyArmor SuperDrink
• Rockstar, Inc.
• Accel Gel
• HydraChill
• Bang Energy
• Vega Protein & Energy
• Huma Gel