Sport Fishing Rods

Sport Fishing Rods Market Outlook

The global sport fishing rods market is projected to reach approximately USD 2.5 billion by 2035, escalating at a CAGR of around 4.3% from 2025 to 2035. The increasing popularity of recreational fishing as a leisure activity, coupled with the rising number of fishing tournaments and events, is significantly driving market growth. Furthermore, advancements in rod technology and materials are contributing to the demand for high-performance fishing rods, catering to both amateur and professional anglers. Additionally, the proliferation of e-commerce platforms is making it easier for consumers to access a wider variety of fishing rods, further accelerating market expansion. The growing awareness of the benefits of sport fishing, such as stress relief and environmental conservation, is also positively influencing the market dynamics.

Growth Factor of the Market

The growth of the sport fishing rods market can be attributed to several key factors. Firstly, the increasing participation in fishing activities among different demographics, particularly millennials and Gen Z, is driving demand for innovative and specialized fishing rods. Secondly, advances in technology have led to the development of lightweight and durable materials that enhance the fishing experience, attracting both newcomers and seasoned anglers. Additionally, environmental awareness has led to initiatives promoting sustainable fishing practices, thereby boosting interest in recreational fishing. The rise of online retail channels has made purchasing fishing equipment more convenient, allowing consumers to compare products and access a broader range of options. Lastly, growing tourism in areas with rich fishing resources is further promoting the market as anglers seek local gear to enhance their fishing expeditions.

Key Highlights of the Market

• The sport fishing rods market is expected to witness a CAGR of 4.3% from 2025 to 2035.
• Increased participation of younger generations in fishing activities is boosting market growth.
• Technological advancements in rod materials are enhancing performance and user experience.
• Online retail channels are expanding access to a wide range of fishing rods.
• Sustainable fishing practices are promoting greater interest in recreational fishing.

By Product Type

Spinning Rods:

Spinning rods are among the most popular types of fishing rods utilized by anglers due to their versatility and ease of use. These rods are characterized by their lightweight design and the ability to cast light lures and baits effectively. They are suitable for various fishing techniques, making them ideal for both beginners and experienced fishermen. Spinning rods can handle a wide range of fishing conditions, from freshwater lakes to ocean shores, thus appealing to a broad spectrum of anglers. The increasing demand for spinning rods is driven by their adaptability to different fishing styles and the growing popularity of recreational fishing activities.

Casting Rods:

Casting rods are designed for anglers who prefer to use baitcasting reels, providing enhanced control over lure placement and retrieval. These rods are typically sturdier than spinning rods, allowing for precise casting and the ability to handle larger fish species. The design of casting rods makes them ideal for targeting specific fish types in various environments, from freshwater to saltwater. The growing trend of competitive fishing is propelling the demand for high-quality casting rods, as anglers seek equipment that provides them with a competitive edge. Additionally, advancements in rod technology are further enhancing their performance, leading to increased popularity among serious anglers.

Fly Rods:

Fly rods are specialized fishing rods used primarily for fly fishing, a technique that requires a different approach compared to traditional fishing methods. These rods are lightweight and flexible, allowing for the precise presentation of artificial flies on the water's surface. The growing interest in fly fishing as a tranquil and skill-based sport is driving demand for fly rods. Moreover, the increasing number of fly fishing schools and workshops is encouraging novices to take up the sport, creating a burgeoning market for quality fly rods. Manufacturers are also innovating in terms of material and design to enhance the performance attributes of fly rods, catering to the needs of both beginners and experienced fly fishermen.

Trolling Rods:

Trolling rods are specifically designed for the technique of trolling, where lines are drawn behind a moving boat to catch fish. These rods are typically longer and more robust than standard fishing rods, as they need to handle the stress of large fish and the forces exerted while the boat is in motion. The rise in offshore fishing activities, especially in regions known for big-game fishing, is significantly boosting the demand for trolling rods. As anglers increasingly seek thrilling fishing experiences, the market for specialized equipment like trolling rods continues to grow. Innovations in design and material are also enhancing the performance of trolling rods, making them more efficient and user-friendly.

Telescopic Rods:

Telescopic rods are designed for convenience and portability, allowing anglers to easily transport them without sacrificing performance. These rods can be extended to various lengths, making them versatile for different fishing conditions and species. The growing trend of urban fishing, where anglers fish in smaller, localized bodies of water, is driving the demand for telescopic rods as they can be easily stored in vehicles or backpacks. The technological advancements in telescopic rod materials have also led to enhanced durability and sensitivity, appealing to a wider audience of fishing enthusiasts. This segment continues to gain traction as more individuals engage in fishing activities during their leisure time.

By Application

Freshwater Fishing:

Freshwater fishing is a major segment of the sport fishing rods market, encompassing fishing in lakes, rivers, and ponds. This form of fishing attracts a diverse group of enthusiasts, from casual anglers to competitive fishermen, which boosts the demand for various types of rods specifically designed for freshwater environments. Factors such as accessibility to freshwater locations and the abundance of fish species make this type of fishing appealing. The increase in family-oriented fishing outings and community events has also contributed to the growth in the market for fishing rods tailored for freshwater use, as more individuals take up the hobby.

Saltwater Fishing:

Saltwater fishing is another significant application segment, where anglers target species found in oceans and seas. This type of fishing often requires more robust and specialized equipment due to the challenging conditions and larger fish species involved. The rising popularity of recreational saltwater fishing, particularly in coastal regions, is driving the market for saltwater-specific fishing rods. Moreover, the increase in charter fishing services and marine tourism has created a favorable environment for the sport fishing rods market, as anglers seek high-quality rods to enhance their fishing experiences in saltwater environments. Manufacturers are continuously innovating to produce saltwater rods that are corrosion-resistant and lightweight, further supporting market growth.

Fly Fishing:

Fly fishing is a specialized segment that requires a unique set of skills and equipment, driving demand for high-quality fly rods. This technique is becoming increasingly popular among anglers who enjoy the challenge of using artificial flies to lure fish. The rise of organized fly fishing events and competitions is also contributing to the market's growth, as participants seek advanced equipment to improve their performance. Moreover, the emphasis on sustainable fishing practices has aligned well with the ethos of the fly fishing community, further increasing interest in this segment. The innovative designs and materials used in modern fly rods are attracting both seasoned anglers and newcomers to the sport.

Ice Fishing:

Ice fishing is a niche segment of the sport fishing rods market, where anglers fish through holes in frozen bodies of water. This unique form of fishing requires specialized equipment, including short and sensitive rods designed to detect bites in cold conditions. The increasing popularity of ice fishing, particularly in regions with harsh winter climates, is driving demand for ice fishing rods and accessories. As more individuals turn to outdoor activities during the winter months, the market for ice fishing equipment, including rods, has expanded. Manufacturers are focusing on developing lightweight and portable ice fishing rods to cater to this growing segment, enhancing user experience and accessibility.

Bank Fishing:

Bank fishing involves casting a line from the shore, making it a popular choice for casual anglers. This application segment is characterized by its accessibility, as individuals can fish without the need for a boat or specialized equipment. The growing trend of outdoor recreation and community fishing events has increased interest in bank fishing, prompting demand for versatile and portable fishing rods. Additionally, manufacturers are producing lightweight and affordable rods suitable for bank fishing, catering to families and novice anglers. As urban areas develop parks and lakes for fishing, the market continues to expand, providing opportunities for growth within this segment.

By Distribution Channel

Online Stores:

Online stores have become a significant distribution channel for the sport fishing rods market due to their convenience and wide reach. The proliferation of e-commerce platforms allows consumers to easily compare products, read reviews, and take advantage of competitive pricing. Additionally, online retailers often provide a broader selection of fishing rods than traditional brick-and-mortar stores, appealing to consumers seeking specific brands or types of rods. The rise of mobile shopping has further accelerated this trend, as anglers can conveniently shop for fishing equipment from their smartphones. As more consumers embrace online shopping, this channel is expected to continue playing a crucial role in the sport fishing rods market.

Specialty Fishing Shops:

Specialty fishing shops cater specifically to the needs of anglers, offering a curated selection of fishing rods and accessories. These stores often employ knowledgeable staff who can provide expert advice and recommendations, enhancing the shopping experience for customers. The personalized service and hands-on experience available at specialty shops make them popular among serious anglers seeking high-performance rods tailored to their specific fishing techniques. As the interest in sport fishing continues to grow, specialty fishing shops are likely to remain a vital distribution channel, fostering community engagement and providing access to premium fishing equipment.

Sporting Goods Stores:

Sporting goods stores are a well-known distribution channel for a variety of sports equipment, including fishing rods. These retailers often feature dedicated sections for fishing gear, allowing consumers to find everything they need in one location. The convenience of one-stop shopping appeals to many anglers, particularly those who may be new to the sport. As outdoor recreational activities gain popularity, sporting goods stores are expanding their fishing gear offerings to cater to a broader audience. The blend of fishing rods with other sporting equipment also provides cross-promotional opportunities, further boosting sales within this channel.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets are increasingly incorporating sporting goods, including fishing rods, into their inventory to meet the demand for outdoor equipment. The accessibility of these retailers makes it convenient for casual anglers to purchase fishing gear during their regular shopping trips. This distribution channel is particularly effective for promoting entry-level fishing rods, appealing to families and novice anglers who may not have specialized fishing shops nearby. The competitive pricing often found in hypermarkets and supermarkets also helps attract price-sensitive consumers, thereby contributing to the market growth in this segment.

Department Stores:

Department stores have traditionally offered a range of consumer goods, and fishing rods are increasingly becoming part of their sporting goods sections. This distribution channel provides convenience for shoppers looking for a variety of products, including fishing gear. Department stores often carry a selection of brands and types of rods, catering to different consumer needs. The presence of fishing rods in department stores enhances visibility and accessibility for potential buyers, encouraging participation in recreational fishing. As such, department stores play a supportive role in the sport fishing rods market by offering diverse options to a wide consumer base.

By Material Type

Graphite:

Graphite is one of the most popular materials used in the manufacturing of sport fishing rods, primarily due to its lightweight and high sensitivity. Graphite rods allow anglers to feel even the slightest nibble from fish, which is essential for effective fishing. As a result, these rods are favored by many experienced anglers who demand performance and responsiveness from their equipment. The growing trend toward high-performance fishing rods has driven the demand for graphite materials, as manufacturers continue to innovate to enhance the durability and flexibility of these rods. The lightweight nature of graphite rods also makes them easy to handle, further contributing to their popularity among anglers.

Fiberglass:

Fiberglass rods are known for their excellent strength and durability, making them a popular choice among anglers fishing in tough conditions. These rods can withstand heavy use and are less prone to breaking compared to graphite rods. The affordability of fiberglass rods also appeals to beginners looking to enter the sport without making a substantial investment. While they may not have the same sensitivity as graphite rods, advancements in technology have improved the performance characteristics of fiberglass rods, making them suitable for various fishing applications. The versatility and resilience of fiberglass rods are key factors driving their demand within the sport fishing rods market.

Composite:

Composite rods combine materials such as graphite and fiberglass to harness the benefits of both, resulting in a versatile and durable product. These rods are designed to provide anglers with a balanced performance, offering sensitivity while maintaining strength. The growing popularity of composite rods reflects the industry's trend toward producing specialized equipment that caters to specific fishing styles and conditions. Anglers appreciate the all-around capabilities of composite materials, which allow them to use the same rod for various fishing applications. As manufacturers continue to innovate in this area, the composite rod segment is expected to experience significant growth in the sport fishing rods market.

Bamboo:

Bamboo rods are often favored by traditionalists and fly fishing enthusiasts who appreciate the craftsmanship and aesthetics of handmade rods. While bamboo is less common in modern rod manufacturing, its unique characteristics, such as flexibility and natural feel, appeal to a niche market of anglers. The resurgence of interest in vintage and artisanal products has led to a renewed appreciation for bamboo rods, driving demand within this segment. As more anglers seek a connection to the history and artistry of fishing, bamboo rods are carving out their place in the sport fishing rods market, especially among purists who value the traditional fishing experience.

Carbon Fiber:

Carbon fiber rods are emerging as a premium option in the sport fishing rods market, known for their lightweight and high strength-to-weight ratio. These rods offer exceptional sensitivity and performance characteristics, making them ideal for competitive fishing and serious anglers. The advancements in carbon fiber technology have allowed manufacturers to produce rods that are not only strong but also extremely responsive, providing anglers with an edge in various fishing environments. As the demand for high-performance fishing gear continues to grow, carbon fiber rods are expected to gain traction among anglers looking for the best equipment to enhance their fishing experience.

By Region

North America is currently the largest market for sport fishing rods, accounting for approximately 35% of the global market share. The region's robust fishing culture, coupled with the high prevalence of recreational fishing activities, significantly contributes to the demand for various types of fishing rods. The United States, in particular, is home to a large base of fishing enthusiasts, supported by a rich network of fishing tournaments and events. Moreover, the preference for high-quality fishing gear among North American anglers further stimulates market growth. The CAGR for this region is projected to be around 4.5%, driven by the continuous innovation of fishing rods and increased participation in fishing activities.

Europe follows closely behind, representing about 30% of the global sport fishing rods market. The region is characterized by diverse fishing environments, from freshwater lakes to coastal waters, which encourages a wide range of fishing styles among its population. Countries such as the United Kingdom, Germany, and France are leading markets within Europe, showcasing a strong affinity for both recreational and competitive fishing. The growth in eco-tourism and initiatives promoting sustainable fishing practices are expected to further enhance the market landscape in Europe. As more individuals engage in outdoor recreational activities, the demand for fishing rods tailored to various applications will continue to rise.

Opportunities

The sport fishing rods market presents numerous opportunities for manufacturers and retailers alike. One of the most promising areas lies in the development of smart fishing technology, such as rods equipped with sensors that can track fishing conditions or monitor an angler's performance. Such innovations could attract tech-savvy younger generations, ensuring the growth of the sport fishing community. Additionally, expanding e-commerce capabilities can enable brands to reach a broader audience, particularly in regions where access to specialized fishing shops may be limited. Investment in targeted marketing strategies and social media campaigns can effectively engage potential customers, fostering a sense of community among anglers and encouraging participation in the sport.

Moreover, partnerships with fishing organizations and sponsorship of fishing tournaments offer avenues for brands to enhance visibility and credibility in the market. Collaborating with environmental groups to promote sustainable fishing practices can also resonate with environmentally conscious consumers, driving sales of eco-friendly fishing rods. The growing trend of wellness and outdoor activities suggests that sport fishing will likely gain even more popularity as individuals seek recreational activities that promote relaxation and connection with nature. This trend presents manufacturers and retailers with opportunities to introduce new products tailored to the needs of modern anglers, thus capitalizing on the expanding market.

Threats

While the sport fishing rods market is poised for growth, it faces challenges that could impact its trajectory. One significant threat is the increasing regulatory scrutiny surrounding fishing practices and environmental conservation. Stricter regulations may limit fishing activities in certain areas, which could dampen the enthusiasm of anglers and subsequently reduce the demand for fishing rods. Additionally, fluctuations in raw material prices can affect manufacturing costs, potentially leading to higher retail prices for consumers. Such price increases may discourage participation among budget-conscious anglers, particularly in an environment where competitive pricing is essential for market success.

Another threat comes from the growing competition within the market, particularly from emerging brands that offer affordable alternatives to established products. As the market becomes saturated with various options, it may become challenging for brands to differentiate themselves and retain customer loyalty. Additionally, the rise of alternative leisure activities, such as gaming and indoor entertainment, could divert potential anglers away from outdoor fishing pursuits. Retailers and manufacturers must remain agile and responsive to changing consumer preferences to mitigate these risks and maintain growth within the sport fishing rods market.

Competitor Outlook

• Shimano Inc.
• Daiwa Corporation
• Abu Garcia
• St. Croix Rods
• Pflueger
• Fenwick
• G.Loomis
• Okuma Fishing Tackle Corp.
• Lew's Holdings Corporation
• Quantum Fishing
• Rapala VMC Corporation
• Garmin Ltd.
• Northland Fishing Tackle
• Ugly Stik
• Wright & McGill Co.

The competitive landscape of the sport fishing rods market is marked by the presence of several established and emerging players, each vying for market share through innovation and customer engagement. Key players like Shimano Inc. and Daiwa Corporation dominate the market, known for their high-quality products and extensive range of fishing rods designed for various applications. These companies continually invest in research and development to enhance their product offerings, focusing on lightweight materials and advanced technology to attract discerning anglers. Furthermore, their robust distribution networks enable them to reach a global audience, solidifying their positions as market leaders.

Emerging brands are also making significant strides in the sport fishing rods market by offering unique designs and affordable options. Companies like Ugly Stik and Lew's Holdings Corporation have gained popularity among budget-conscious consumers, providing quality equipment without compromising performance. Such competition encourages innovation and keeps established brands on their toes, prompting them to continuously improve their products and services. Additionally, collaborations with professional anglers and endorsements from fishing influencers have proven effective in building brand credibility and engaging with potential customers.

As the market evolves, companies are increasingly focusing on sustainability and eco-friendly practices to appeal to environmentally conscious consumers. Brands like Rapala VMC Corporation have made efforts to incorporate sustainable materials and fishing practices into their product lines, aligning with the growing trend of responsible fishing. This shift toward sustainability not only helps companies differentiate themselves in a competitive market but also resonates with consumers who prioritize eco-friendly products. The sport fishing rods market is set to thrive as companies adapt to changing consumer demands and leverage innovation to enhance the fishing experience for all anglers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Fenwick
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 G.Loomis
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Pflueger
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Ugly Stik
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Abu Garcia
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Garmin Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Shimano Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 St. Croix Rods
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Quantum Fishing
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Daiwa Corporation
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Wright & McGill Co.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Rapala VMC Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Northland Fishing Tackle
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Lew's Holdings Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Okuma Fishing Tackle Corp.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Sport Fishing Rods Market, By Application
    • 6.1.1 Freshwater Fishing
    • 6.1.2 Saltwater Fishing
    • 6.1.3 Fly Fishing
    • 6.1.4 Ice Fishing
    • 6.1.5 Bank Fishing
  • 6.2 Sport Fishing Rods Market, By Product Type
    • 6.2.1 Spinning Rods
    • 6.2.2 Casting Rods
    • 6.2.3 Fly Rods
    • 6.2.4 Trolling Rods
    • 6.2.5 Telescopic Rods
  • 6.3 Sport Fishing Rods Market, By Material Type
    • 6.3.1 Graphite
    • 6.3.2 Fiberglass
    • 6.3.3 Composite
    • 6.3.4 Bamboo
    • 6.3.5 Carbon Fiber
  • 6.4 Sport Fishing Rods Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Fishing Shops
    • 6.4.3 Sporting Goods Stores
    • 6.4.4 Hypermarkets/Supermarkets
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Sport Fishing Rods Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Sport Fishing Rods market is categorized based on

By Product Type

• Spinning Rods
• Casting Rods
• Fly Rods
• Trolling Rods
• Telescopic Rods

By Application

• Freshwater Fishing
• Saltwater Fishing
• Fly Fishing
• Ice Fishing
• Bank Fishing

By Distribution Channel

• Online Stores
• Specialty Fishing Shops
• Sporting Goods Stores
• Hypermarkets/Supermarkets
• Department Stores

By Material Type

• Graphite
• Fiberglass
• Composite
• Bamboo
• Carbon Fiber

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Shimano Inc.
• Daiwa Corporation
• Abu Garcia
• St. Croix Rods
• Pflueger
• Fenwick
• G.Loomis
• Okuma Fishing Tackle Corp.
• Lew's Holdings Corporation
• Quantum Fishing
• Rapala VMC Corporation
• Garmin Ltd.
• Northland Fishing Tackle
• Ugly Stik
• Wright & McGill Co.