Snus

Snus Market Outlook

The global Snus market is projected to reach approximately USD 8.5 billion by 2035, growing at a CAGR of around 5.8% during the forecast period of 2025-2035. This growth trajectory is primarily driven by a shift in consumer preferences towards smokeless tobacco products, which are perceived as less harmful alternatives to traditional smoking. The increasing awareness about the health risks associated with combustible tobacco products has led many users to seek out smokeless options, with Snus being one of the leading choices. Additionally, the rising trend of smoking cessation and the adoption of nicotine pouches are contributing to the expansion of this market. The availability of various flavors and packaging formats further enhances consumer appeal, fostering market growth.

Growth Factor of the Market

The Snus market is benefitting from several growth factors that cater to the changing preferences of consumers. One of the primary factors is the growing demand for smokeless tobacco products, particularly among younger demographics who are increasingly seeking alternatives to traditional cigarettes. Furthermore, the rising awareness regarding the risks of smoking has led to a surge in the popularity of Snus, especially in regions where smoking bans have intensified. Additionally, innovations in product offerings, such as flavored Snus and nicotine pouches, have attracted a broader consumer base, making Snus a more appealing option compared to conventional tobacco products. Regulatory changes that enable the marketing and distribution of Snus also play a critical role in its growth. Lastly, the convenience of use and discreetness associated with Snus contribute significantly to its adoption, particularly among individuals looking for alternatives that seamlessly fit into their lifestyles.

Key Highlights of the Market

• Increasing acceptance of Snus as a less harmful alternative to smoking.
• Growth in flavored Snus products appealing to a younger demographic.
• Expansion of online retail channels enhancing product accessibility.
• Rise of smoking cessation initiatives driving demand for Snus.
• Global shift in consumer habits towards smokeless tobacco alternatives.

By Product Type

Loose Snus :

Loose Snus, a traditional form of smokeless tobacco, continues to hold a significant share in the market due to its authentic appeal among seasoned users. This product type allows consumers to customize their portions, providing a unique experience that enhances user satisfaction. The quality of loose Snus is often perceived as superior, as it is typically less processed than other forms. This segment is particularly popular in Scandinavian countries, where Snus originated, and its consumption is deeply rooted in cultural practices. The preference for loose Snus is also reinforced by its availability in various flavors and strengths, catering to diverse consumer preferences while ensuring a rich and satisfying tobacco experience.

Portion Snus :

Portion Snus has gained immense popularity in recent years, especially among new users transitioning from traditional smoking. This product type is pre-packaged in small pouches that are easy to use, making it a convenient option for those who may be unfamiliar with loose Snus. The portioned format not only simplifies usage but also helps manage nicotine intake more effectively. The appeal of portion Snus is further enhanced by its variety of flavors, which cater to a broader audience, including those seeking non-traditional tobacco experiences. As a result, the portion Snus segment is witnessing robust growth, driven by the increasing demand for easy-to-use and flavorful smokeless options.

White Snus :

White Snus has emerged as a popular choice among consumers looking for a less intense flavor profile compared to traditional Snus. This product type is characterized by a distinct white appearance, which is achieved through a unique drying process that minimizes fermentation. Consumers appreciate White Snus for its milder taste and reduced odor, making it a discreet option for social situations. Moreover, the absence of added moisture in White Snus results in a longer-lasting flavor and less drip, which contributes to overall user satisfaction. This segment is particularly appealing to those who are new to Snus and prefer a smoother introduction to smokeless tobacco.

All White Snus :

All White Snus represents a modern evolution of the traditional Snus product, aimed at health-conscious consumers. With its entirely white format, this type of Snus incorporates innovative ingredients and manufacturing processes that reduce the presence of tobacco while maintaining nicotine levels. All White Snus has gained traction, particularly among younger demographics who might be cautious about tobacco consumption but still seek nicotine alternatives. The segment's growth is fueled by an expanding range of flavors that appeal to diverse preferences, making it an attractive option in the burgeoning market of smokeless tobacco alternatives. Furthermore, its emphasis on reduced health risks aligns with the global trend towards healthier lifestyles, contributing to its increasing popularity.

Flavored Snus :

The Flavored Snus segment has been a game-changer in the smokeless tobacco market, as it caters to a wide spectrum of consumer tastes and preferences. By incorporating flavors ranging from mint and fruit to more exotic options, manufacturers have successfully attracted a younger audience and those who may not traditionally consume tobacco products. The availability of flavored Snus has significantly broadened the market, encouraging experimentation and repeat purchases. Despite some regulatory challenges concerning flavored tobacco products, the demand remains strong, as consumers seek unique and enjoyable experiences. This segment's growth is further supported by continuous product innovation and the introduction of limited-edition flavors, which keep the offerings fresh and exciting for consumers.

By Application

Smoking Cessation :

The Smoking Cessation application of Snus products is increasingly gaining attention as more smokers look for effective ways to quit smoking. Snus presents a viable alternative that allows users to manage their nicotine cravings without resorting to traditional cigarettes. Health organizations and smoking cessation programs often recommend Snus as a less harmful option compared to combustible tobacco, highlighting its potential role in reducing smoking rates. As public awareness surrounding the health risks of smoking continues to grow, the demand for Snus as a cessation tool is expected to increase, providing significant opportunities for market players to develop targeted campaigns and products aimed at this demographic.

Tobacco Alternative :

Snus is increasingly being recognized as a preferred Tobacco Alternative among consumers who are seeking ways to maintain nicotine consumption without the harmful effects associated with smoking. This application caters to a substantial segment of the population that may be looking for less intrusive and more socially acceptable options. The rise in tobacco alternatives reflects a broader trend towards healthier lifestyle choices, with consumers seeking products that align with their wellness objectives. As the market continues to evolve, Snus brands are focusing on enhancing the user experience through innovative formulations, improved flavors, and appealing packaging, all aimed at attracting those transitioning away from traditional tobacco consumption.

Nicotine Pouches :

Nicotine pouches represent a new frontier in the application of smokeless tobacco products, appealing particularly to a health-conscious audience. Unlike traditional Snus, which contains tobacco, nicotine pouches offer users a tobacco-free option while still delivering nicotine satisfaction. This segment is gaining significant traction, especially among younger consumers who are wary of tobacco's harmful effects but still seek nicotine. The convenience and discretion of nicotine pouches make them an attractive option for on-the-go consumers. Additionally, the wide range of flavors and strengths available in this segment contributes to its rapid growth, making nicotine pouches a formidable competitor in the broader smokeless tobacco market.

By Distribution Channel

Online Stores :

The Online Stores distribution channel has emerged as a critical factor in the growth of the Snus market, especially in an era where convenience and accessibility are paramount for consumers. E-commerce platforms provide an easy way for consumers to explore a wide variety of Snus products, often at competitive prices. With the rise of online shopping, many brands have adapted their marketing strategies to include direct-to-consumer sales, enhancing customer engagement and expanding their reach. Furthermore, online channels often feature customer reviews and ratings, which can significantly influence purchasing decisions. As consumers seek the latest flavors and products, the online distribution channel is set to continue gaining market share, contributing to the overall growth of the Snus market.

Convenience Stores :

Convenience Stores remain a vital distribution channel for Snus products, serving as immediate access points for on-the-go consumers. These retail outlets cater to busy individuals who prefer quick and easy purchasing options, making Snus a popular choice among those looking for a discreet and efficient nicotine delivery method. The convenience store format allows for the display of a variety of Snus products, including different flavors and product types, encouraging impulse purchases. As the trend towards smokeless tobacco products continues to rise, convenience stores are likely to enhance their offerings, ensuring that consumers have easy access to Snus whenever needed.

Supermarkets/Hypermarkets :

Supermarkets and Hypermarkets play a crucial role in the distribution of Snus, providing consumers with access to a diverse range of products under one roof. These large retail formats often feature dedicated sections for tobacco products, including various Snus options that cater to different consumer preferences. The wide selection available in supermarkets and hypermarkets allows consumers to compare brands and products conveniently, which can influence their purchasing decisions. Additionally, promotional strategies such as discounts and bundling offers further drive sales in this channel. As the Snus market continues to evolve, supermarkets and hypermarkets are expected to capitalize on consumer demand for smokeless tobacco alternatives, facilitating sustained growth in this segment.

Tobacco Shops :

Tobacco Shops specifically cater to consumers seeking a more curated selection of tobacco products, making them an important distribution channel for Snus. These specialty retailers often provide expert advice and personalized recommendations, creating a unique shopping experience for customers. The curated environment allows for the promotion of premium Snus brands and products, appealing to enthusiasts who appreciate quality and authenticity. Additionally, the knowledgeable staff can educate consumers about different Snus types and flavors, enhancing customer engagement and loyalty. As the market for smokeless tobacco products expands, Tobacco Shops are positioned to play a vital role in introducing consumers to new Snus offerings and fostering brand loyalty.

By Ingredient Type

Tobacco :

Tobacco is a foundational ingredient in the production of traditional Snus, contributing significantly to its flavor profile and nicotine content. The quality and type of tobacco used can vary widely among brands, with many manufacturers sourcing premium tobacco to enhance the overall user experience. The tobacco in Snus is typically processed in a way that minimizes the harshness associated with smoking, making it more palatable for users. Additionally, the use of tobacco in Snus products aligns with consumer expectations for authenticity and traditional tobacco experiences. As the trend towards smokeless tobacco alternatives continues to rise, the tobacco ingredient remains central to the appeal of Snus for many consumers.

Nicotine :

Nicotine is a critical ingredient in Snus, as it delivers the satisfying effects that many users seek. The concentration of nicotine can vary across different Snus products, allowing consumers to choose options that align with their preferences and tolerance levels. Manufacturers are increasingly focusing on developing formulations that provide a balanced nicotine experience while minimizing the risks associated with traditional smoking. The ability to offer varying nicotine strengths has enabled Snus to cater to a wider audience, including those looking for a less intense alternative to cigarettes. As the demand for nicotine delivery methods grows, the importance of this ingredient in Snus production cannot be overstated.

Flavorants :

Flavorants are essential for enhancing the appeal of Snus, as they offer consumers a diverse range of taste experiences beyond traditional tobacco. The inclusion of various flavorants allows manufacturers to cater to different consumer preferences, making Snus products more enticing to a broader audience. From mint and menthol to fruits and spices, the options are virtually limitless, appealing to both seasoned users and newcomers. Furthermore, the strategic use of flavorants can mitigate some of the stronger tobacco flavors, making Snus more approachable for individuals transitioning from smoking. As flavor innovation continues to be a focus within the market, flavorants will remain a vital ingredient in driving consumer engagement and satisfaction.

Fillers :

Fillers are used in Snus production to enhance texture and improve the overall user experience. These ingredients can help regulate moisture levels and create a smoother mouthfeel, allowing for a more enjoyable consumption experience. By carefully selecting fillers, manufacturers can create Snus products that maintain the desired consistency while balancing flavor and nicotine delivery. The role of fillers in Snus is particularly significant in portioned products, where the packaging and composition are designed for ease of use and convenience. As consumer expectations evolve, the importance of fillers in Snus formulations will continue to grow, ensuring that products meet the demands for quality and satisfaction.

Humectants :

Humectants are crucial in Snus formulation as they help maintain moisture content, ensuring that the product remains fresh and palatable. This ingredient prevents drying out, which can negatively affect the flavor and overall user experience. By incorporating humectants, manufacturers can prolong the shelf life of Snus while providing a consistent moisture level that enhances mouthfeel. The use of humectants is particularly important for portioned Snus, where moisture retention is essential for maintaining the desired texture and flavor profile. As consumers prioritize quality and freshness in their smokeless tobacco products, humectants will play an increasingly important role in Snus formulations, contributing to overall consumer satisfaction.

By Region

The Snus market demonstrates varied growth patterns across different regions, driven by cultural acceptance and regulatory frameworks. In Europe, particularly in Scandinavian countries such as Sweden and Norway, Snus enjoys a significant market share due to its historical usage and acceptance as a tobacco alternative. The European Snus market is projected to grow at a CAGR of 6.5% during the forecast period, driven by a robust consumer base and an increase in flavored product offerings. Additionally, the presence of key players in this region further strengthens its growth potential. In contrast, North America is witnessing a gradual increase in Snus consumption, with a growing number of consumers adopting smokeless alternatives. Although this market currently lags behind Europe in terms of size and acceptance, ongoing education about the reduced risks of Snus compared to smoking is expected to drive growth in the coming years.

In the Asia Pacific region, the Snus market is relatively nascent but shows promising potential due to rising disposable incomes and changing consumer behaviors. The influence of Western smoking cessation trends is gradually penetrating markets like Australia and New Zealand, where Snus could find a foothold among health-conscious consumers. As awareness about the benefits of smokeless tobacco alternatives spreads, this region is anticipated to experience significant growth over the forecast period. Latin America and the Middle East & Africa present unique challenges and opportunities, as regulatory hurdles and cultural attitudes towards tobacco products often influence market penetration and growth. Overall, the regional dynamics of the Snus market underscore the importance of tailoring marketing strategies to local preferences and regulations to maximize growth potential.

Opportunities

The Snus market is poised for substantial growth driven by a variety of opportunities that align with evolving consumer preferences. One of the most significant opportunities lies in the increasing awareness of the health risks associated with smoking. As more individuals seek less harmful alternatives, Snus presents itself as an attractive option. This shift in consumer attitude creates a fertile ground for manufacturers to introduce new and innovative products, particularly flavored and nicotine pouch variations that cater to a burgeoning market of health-conscious consumers. Moreover, as regulatory environments continue to evolve, particularly in North America and Asia, manufacturers may find opportunities to expand their market presence, potentially leading to accelerated growth in regions where Snus consumption is currently limited.

Additionally, digital marketing strategies present a valuable opportunity for Snus brands to engage with younger consumers effectively. With the rise of e-commerce and social media, brands can leverage these platforms to disseminate educational content about Snus, dispelling myths and highlighting its benefits as a smokeless alternative. Collaborations with influencers and health organizations can further enhance brand visibility and credibility. Furthermore, the potential for product innovation—such as developing organic or all-natural Snus options—can cater to the growing demand for clean-label products. By tapping into these opportunities, companies within the Snus market can position themselves for long-term success and growth in an increasingly competitive landscape.

Threats

The Snus market faces several threats that could impede its growth trajectory. One of the primary concerns is the regulatory scrutiny surrounding smokeless tobacco products, particularly in regions where governments are tightening restrictions on marketing and sale. Stricter regulations can limit product availability and consumer access, potentially stifling growth in emerging markets. Additionally, the ongoing anti-tobacco campaigns led by health authorities worldwide may negatively impact consumer perception of Snus, even as it is marketed as a less harmful alternative. Such campaigns can create stigma around smokeless tobacco, deterring potential users from considering Snus as a viable option. Moreover, competition from alternative nicotine delivery methods, such as vape products and nicotine pouches, poses a significant threat, as these products can attract users away from traditional Snus offerings.

Another critical threat is the risk of misinformation regarding the safety and health implications of Snus. As consumer awareness grows, misconceptions about Snus's health impacts could arise, potentially leading to reduced consumer trust and demand. The market also faces challenges related to counterfeit products, which can undermine brand integrity and consumer safety. The presence of substandard or illicit products in the market can lead to negative experiences for users, resulting in decreased overall demand for legitimate Snus brands. As the competitive landscape evolves, companies must be vigilant in addressing these threats through effective communication, product quality assurance, and continued advocacy for responsible tobacco use.

Competitor Outlook

• Swedish Match AB
• Philip Morris International Inc.
• Altria Group, Inc.
• British American Tobacco Plc
• Imperial Brands Plc
• Reynolds American Inc.
• Japan Tobacco International
• Scandinavian Tobacco Group A/S
• Divine Flavor, Inc.
• Nordic Snus
• On! nicotine
• STG Brands Inc.
• General Snus
• SnusDirect
• Nicopods

The competitive landscape of the Snus market is characterized by a mix of established players and emerging brands, all vying to capture market share in the growing smokeless tobacco segment. The prominence of key players such as Swedish Match and Philip Morris International demonstrates the market's potential, with these companies continually innovating their product lines to meet shifting consumer demands. The integration of flavored Snus and nicotine pouches into their offerings reflects a strategic response to the increasing preference for diverse product choices among consumers. Additionally, these companies are leveraging their extensive distribution networks to enhance product accessibility, which is vital for driving sales in the competitive market.

Moreover, newer entrants are making significant inroads into the Snus market by targeting niche segments, such as health-conscious consumers seeking tobacco-free options. The rise of brands like On! nicotine and Nicopods emphasizes the growing interest in alternatives that align with modern wellness trends. These emerging players are also more agile in adopting digital marketing strategies, utilizing social media to engage with younger audiences more effectively. As consumer preferences continue to evolve, both established and newer companies will need to adapt their marketing and product development strategies to maintain relevance and competitiveness in the Snus market.

Looking at individual company profiles, Swedish Match AB stands out as a market leader with a strong portfolio of Snus brands, including General and Göteborgs Rapé. The company has invested heavily in product innovation and sustainability, aligning its offerings with consumer expectations for quality and responsibility. Philip Morris International has also made notable strides in the Snus market, leveraging its extensive resources and research capabilities to develop products that cater to varying consumer preferences. The company's commitment to reducing smoking rates globally further reinforces its strategic focus on smokeless tobacco solutions.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Nicopods
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 SnusDirect
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Nordic Snus
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 General Snus
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 On! nicotine
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 STG Brands Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Swedish Match AB
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Altria Group, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Divine Flavor, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Imperial Brands Plc
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Reynolds American Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Japan Tobacco International
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 British American Tobacco Plc
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Scandinavian Tobacco Group A/S
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Philip Morris International Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Snus Market, By Application
    • 6.1.1 Smoking Cessation
    • 6.1.2 Tobacco Alternative
    • 6.1.3 Nicotine Pouches
  • 6.2 Snus Market, By Product Type
    • 6.2.1 Loose Snus
    • 6.2.2 Portion Snus
    • 6.2.3 White Snus
    • 6.2.4 All White Snus
    • 6.2.5 Flavored Snus
  • 6.3 Snus Market, By Ingredient Type
    • 6.3.1 Tobacco
    • 6.3.2 Nicotine
    • 6.3.3 Flavorants
    • 6.3.4 Fillers
    • 6.3.5 Humectants
  • 6.4 Snus Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Convenience Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Tobacco Shops
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Snus Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Snus market is categorized based on

By Product Type

• Loose Snus
• Portion Snus
• White Snus
• All White Snus
• Flavored Snus

By Application

• Smoking Cessation
• Tobacco Alternative
• Nicotine Pouches

By Distribution Channel

• Online Stores
• Convenience Stores
• Supermarkets/Hypermarkets
• Tobacco Shops
• Others

By Ingredient Type

• Tobacco
• Nicotine
• Flavorants
• Fillers
• Humectants

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Swedish Match AB
• Philip Morris International Inc.
• Altria Group, Inc.
• British American Tobacco Plc
• Imperial Brands Plc
• Reynolds American Inc.
• Japan Tobacco International
• Scandinavian Tobacco Group A/S
• Divine Flavor, Inc.
• Nordic Snus
• On! nicotine
• STG Brands Inc.
• General Snus
• SnusDirect
• Nicopods