Smartwatch Sensor

Smartwatch Sensor Market Outlook

The global smartwatch sensor market is projected to reach approximately USD 24 billion by 2035, growing at a CAGR of around 15% during the forecast period from 2025 to 2035. The increasing consumer awareness regarding health and fitness, coupled with the growing adoption of wearable technology, is expected to serve as a significant growth factor for this market. Additionally, advancements in sensor technologies such as miniaturization and integration of multiple functionalities into single sensors are expected to further boost the market. The rise of smartphone-connected devices and the proliferation of mobile health applications also contribute to the market's growth, as consumers seek seamless integration of health monitoring features into their daily lives. Furthermore, the burgeoning trend of smartwatch personalization and customization is driving demand, leading manufacturers to innovate and enhance their offerings continuously.

Growth Factor of the Market

The growth of the smartwatch sensor market can be attributed to several key factors. Firstly, the rising health consciousness among individuals has led to a surge in demand for devices that can monitor health metrics efficiently. This awareness is particularly prevalent among younger generations who actively seek technology that supports fitness and wellness. Secondly, technological advancements in sensor technology, such as the development of more accurate and energy-efficient sensors, have enhanced the functionalities of smartwatches. This includes the ability to monitor a wider range of health indicators, which appeals to a broader audience. Additionally, the increasing incidence of chronic diseases has made it imperative for many consumers to utilize health-monitoring devices, further driving market growth. The growing trend of remote patient monitoring, spurred by the COVID-19 pandemic, has also increased the utility of smartwatches in healthcare settings. Lastly, the growing ecosystem of applications compatible with smartwatches enhances their appeal and usability, encouraging more consumers to invest in these devices.

Key Highlights of the Market

• The global smartwatch sensor market is expected to reach USD 24 billion by 2035.
• Projected CAGR for the market is around 15% from 2025 to 2035.
• The market is significantly influenced by advancements in sensor technology, including miniaturization.
• Health and fitness tracking applications are driving major demand for smartwatch sensors.
• The integration of multiple functionalities into single sensors enhances the attractiveness of smartwatches.

By Sensor Type

Heart Rate Sensor:

The heart rate sensor segment is one of the most critical components of a smartwatch, playing a pivotal role in health monitoring applications. These sensors utilize photoplethysmography (PPG) technology to measure heart rate by detecting blood flow through the skin. As consumers become increasingly health-conscious, the demand for accurate heart rate monitoring has surged. This sensor is particularly popular among fitness enthusiasts and individuals monitoring their cardiovascular health. Moreover, innovations in this sector have led to the development of more sensitive and accurate sensors, further boosting their adoption in smartwatches. The ability to monitor heart rate continuously and in real-time provides users with crucial insights into their fitness levels and overall health, driving significant growth in this market segment.

Accelerometer:

The accelerometer is another essential sensor type in smartwatches that measures acceleration forces in various directions. This sensor is crucial for tracking physical activities, such as running, walking, and cycling, as it helps calculate steps taken, distance traveled, and even sleep patterns. With advancements in technology, accelerometers have become more sophisticated, providing highly accurate data that enhances the overall user experience. The integration of accelerometers with other sensors has paved the way for more comprehensive fitness tracking capabilities, making them a valuable feature in modern smartwatches. As consumers continue to focus on fitness and physical activity, the demand for accelerometers is expected to rise substantially during the forecast period.

Gyroscope:

Gyroscopes in smartwatches assist in providing data on orientation and rotational motion, which complements the functionality of accelerometers. This sensor enhances the ability to track physical activities more accurately, especially in complex movements such as gym workouts or yoga sessions. The integration of gyroscopic sensors allows for improved gesture recognition in user interfaces, enabling users to navigate through their smartwatches seamlessly. As manufacturers continue to develop advanced algorithms for motion analysis, the role of gyroscopes in enhancing the functionality of smartwatches will grow, increasing their adoption in the fitness and health monitoring sectors.

GPS:

GPS sensors in smartwatches are increasingly vital for users who engage in outdoor activities such as running, hiking, or cycling. These sensors provide precise location tracking, enabling users to measure their routes accurately and gather insights on their performance over time. The ability to track distance, speed, and elevation changes while exercising outdoors has made GPS a sought-after feature among fitness enthusiasts. Additionally, advancements in GPS technology have led to increased accuracy and reduced power consumption, allowing users to enjoy longer workout sessions without worrying about battery life. The growing trend of outdoor activities and adventure sports is expected to enhance the demand for GPS-enabled smartwatches within the market.

Blood Oxygen Sensor:

The blood oxygen sensor is an emerging feature in smartwatches that measures the oxygen saturation levels in the blood, providing valuable data regarding respiratory health. With the increasing prevalence of respiratory conditions and the focus on overall wellness, more consumers are seeking smartwatches equipped with this sensor. Blood oxygen monitoring can serve as an essential tool for individuals with conditions such as asthma or COPD, facilitating timely interventions. As technology progresses, the accuracy and reliability of these sensors continue to improve, making them an attractive feature for health-conscious consumers. The rising awareness of the importance of respiratory health and the growing trend of wellness tracking will likely drive the blood oxygen sensor segment's growth in the smartwatch market.

By Application

Fitness Tracking:

Fitness tracking is one of the primary applications driving the demand for smartwatches equipped with various sensors. With an increasing number of individuals adopting healthier lifestyles, fitness tracking features such as step counting, calorie tracking, and activity monitoring have become essential. The ability to receive real-time feedback on physical activities allows users to set and achieve their fitness goals effectively. Smartwatches equipped with sensors such as accelerometers and GPS play a crucial role in providing accurate data for fitness tracking, enhancing the user experience. Moreover, the integration of fitness tracking applications with social sharing platforms encourages users to stay motivated by competing with friends and family. As fitness trends continue to grow, the demand for smartwatches focused on this application will remain strong in the coming years.

Health Monitoring:

Health monitoring is a rapidly expanding application for smartwatches, encompassing a wide range of features aimed at assisting individuals in managing their health. With the rise of chronic diseases and the need for continuous health monitoring, smartwatches equipped with sensors such as heart rate monitors, blood oxygen sensors, and ECG sensors are becoming increasingly popular. These devices enable users to track vital health metrics and receive insights into their overall well-being. Furthermore, the convenience of having a health monitoring system on the wrist encourages users to engage in regular health check-ups and preventative care. As healthcare systems transition towards remote monitoring, the health monitoring application of smartwatches is expected to grow significantly in the coming years.

ECG Monitoring:

Electrocardiogram (ECG) monitoring is a cutting-edge application that is gaining traction in the smartwatch market. This application allows users to record their heart's electrical signals directly from their wrist, providing valuable information regarding heart health. The capability to perform on-demand ECG tests empowers users to monitor their heart rhythm and detect potential abnormalities, significantly enhancing preventive healthcare. This feature has garnered interest from both consumers and healthcare professionals, as it can facilitate early detection of conditions such as atrial fibrillation. As consumers become more health-conscious and emphasize preventive care, the demand for smartwatches with ECG monitoring capabilities is expected to witness considerable growth in the market.

Sleep Tracking:

Sleep tracking is an increasingly popular application within the smartwatch market, catering to consumers seeking to improve their sleep quality. Smartwatches equipped with sleep sensors analyze various factors, such as sleep duration, sleep stages, and movements during the night. This data provides users with insights that can help identify patterns in their sleep habits, ultimately leading to better sleep hygiene practices. As awareness of the importance of sleep for overall health continues to rise, the demand for smartwatches with sleep tracking features is expected to grow. The integration of sleep tracking applications with personalized recommendations further enhances their appeal, making them an essential part of wellness-focused devices.

Stress Monitoring:

Stress monitoring has become a crucial application for smartwatches as individuals increasingly recognize the impact of stress on overall health. Smartwatches equipped with sensors that measure heart rate variability, alongside other physiological metrics, can provide insights into stress levels. By offering stress management features, such as guided breathing exercises and relaxation techniques, these smartwatches help users manage their stress effectively. The growing focus on mental health and well-being is driving demand for smartwatches that include stress monitoring applications, as consumers seek tools to enhance their mental resilience. This trend is expected to continue to shape the smartwatch market in the coming years.

By Operating System

WatchOS:

WatchOS, developed by Apple, has become a significant operating system in the smartwatch market, providing a seamless experience for iOS users. The integration of hardware and software in Apple's ecosystem allows for enhanced functionality and user experience. With regular updates, WatchOS introduces new features, including health and fitness tracking applications, making it a preferred choice for consumers seeking advanced capabilities. The compatibility of WatchOS with a multitude of third-party applications further enhances its appeal, catering to the diverse needs of users. As Apple continues to innovate within its ecosystem, the adoption of smartwatches running on WatchOS is expected to maintain a strong upward trajectory.

Wear OS:

Wear OS, developed by Google, is another prominent operating system in the smartwatch sector, designed to work seamlessly with Android devices. The flexibility of Wear OS allows manufacturers to customize their devices based on user preferences while providing access to a wide range of applications available on the Google Play Store. The integration of Google Assistant enhances the functionality of Wear OS smartwatches, making them more user-friendly. As the demand for Android-compatible smartwatches continues to grow, Wear OS is well-positioned to capture a significant share of the market. The continuous updates and improvements ensure that Wear OS remains competitive and relevant in a rapidly evolving technological landscape.

Tizen:

Tizen is an operating system used primarily in smartwatches manufactured by Samsung. Known for its smooth user interface and battery efficiency, Tizen offers various applications and fitness tracking features that cater to health-conscious consumers. Samsung’s ecosystem, enriched by its smartphones and smart home devices, enhances the overall experience for Tizen users. The integration of Samsung Health provides users with comprehensive health tracking capabilities, making Tizen a strong contender in the smartwatch operating system market. As Samsung continues to innovate and expand its product offerings, Tizen is expected to maintain a loyal user base and attract new consumers.

Fitbit OS:

Fitbit OS, developed by Fitbit, focuses primarily on health and fitness tracking, making it an attractive option for consumers dedicated to monitoring their health metrics. The user interface is designed to be intuitive and easy to navigate, allowing users to access important data quickly. One of the key advantages of Fitbit OS is its compatibility with both Android and iOS devices, enabling a wide user base. The emphasis on health and fitness features attracts individuals seeking a dedicated smartwatch for monitoring their physical activities and overall health. As Fitbit continues to expand its features and capabilities, Fitbit OS is likely to capture a substantial segment of the smartwatch market.

Others:

Other operating systems, which include niche platforms and proprietary systems developed by various manufacturers, cater to specific user needs and preferences. While these operating systems may not dominate the market like WatchOS or Wear OS, they offer unique features that appeal to particular consumer segments. For instance, some brands may focus on industrial applications or specific health monitoring features, providing tailored solutions that enhance user experiences. As the smartwatch market continues to evolve, the presence of these alternative operating systems may grow as manufacturers seek to differentiate their offerings and capture niche markets.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel for smartwatches, driven by the convenience and accessibility they offer consumers. The growth of e-commerce platforms allows users to browse a wide variety of smartwatch options, compare prices, and read reviews without leaving their homes. Furthermore, online stores frequently provide exclusive online deals and discounts, enticing consumers to purchase smartwatches through these platforms. The COVID-19 pandemic accelerated the shift towards online shopping, leading to a surge in e-commerce sales for wearable technology. As consumers continue to prioritize convenience and the availability of a broad selection, online stores will play a crucial role in the distribution of smartwatches in the coming years.

Offline Stores:

Offline stores, including electronics retailers and specialized watch shops, remain an essential distribution channel for smartwatches. Many consumers prefer the tactile experience of physically examining products before making a purchase, allowing them to assess design, comfort, and usability. Additionally, knowledgeable sales staff can provide insights and recommendations, enhancing the overall shopping experience. Offline stores often serve as a point for consumers to access additional services, such as setup assistance and device demonstrations. Despite the growth of online shopping, offline stores continue to hold value, particularly among consumers who seek personalized interactions and immediate gratification in their purchases.

By Region

The global smartwatch sensor market exhibits notable regional variations, influenced by factors such as consumer preferences, technological advancements, and healthcare trends. North America currently holds the largest market share, driven by a high concentration of fitness enthusiasts and a growing emphasis on health monitoring. The region is expected to maintain a strong CAGR of around 14% during the forecast period. In contrast, Europe is witnessing steady growth, largely propelled by increasing adoption of wearable technology among health-conscious consumers. The European market is projected to grow at a CAGR of approximately 12%, as consumers become more aware of the benefits associated with fitness and health tracking devices.

In the Asia Pacific region, rapid urbanization, rising disposable income, and increasing health awareness are driving the growth of the smartwatch sensor market. This region is anticipated to witness the highest CAGR of about 16% over the forecast period, as more consumers adopt smartwatches for fitness and health monitoring purposes. Furthermore, the Latin American and Middle East & Africa regions are also experiencing positive growth trends, albeit at a slower pace. These regions are gradually embracing wearable technology, driven by increasing health consciousness and rising smartphone penetration. Overall, the diverse regional dynamics present significant opportunities for manufacturers in the smartwatch sensor market.

Opportunities

The smartwatch sensor market presents numerous opportunities for growth and innovation as technology continues to advance. One of the most significant opportunities lies in the integration of artificial intelligence and machine learning algorithms into smartwatch sensors. These technologies can enhance data analysis and provide personalized insights to users, thus improving the overall user experience. The development of smartwatches that can predict health issues based on sensor data will likely become a game-changer in preventive healthcare. Additionally, as remote health monitoring gains traction, manufacturers can leverage this trend by developing smartwatches that cater to chronic disease management, offering features that facilitate better health monitoring for patients and healthcare providers alike.

Furthermore, the expansion of the Internet of Things (IoT) ecosystem presents a substantial opportunity for smartwatch sensor manufacturers. By integrating smartwatches with various IoT devices, users can achieve a more connected and cohesive lifestyle. For instance, smartwatches can be synchronized with smart home devices to provide users with health alerts, reminders, and automation options. Additionally, collaborations with healthcare providers and fitness brands can enhance the smartwatch's value proposition, making it an indispensable tool in health and wellness management. As the demand for personalized health monitoring continues to rise, the smartwatch sensor market is poised to capitalize on these opportunities and drive significant growth in the coming years.

Threats

Despite the promising growth outlook for the smartwatch sensor market, several threats could hinder market progress. One of the most pressing threats is the issue of data privacy and security. As smartwatches collect sensitive health and personal data, consumers are increasingly concerned about how this information is stored, processed, and shared. Data breaches and mishandling of personal information can undermine consumer trust and lead to decreased adoption rates. Consequently, manufacturers must prioritize data security and comply with regulations to alleviate these concerns and foster consumer confidence in their products.

Another potential threat to the smartwatch sensor market is the challenge posed by competition from alternative wearable devices such as fitness bands and smart clothing. These alternatives often provide similar tracking capabilities at a lower price point, appealing to budget-conscious consumers. As a result, smartwatch manufacturers may face pressure to innovate continuously and offer unique features that differentiate their products from competitors. The dynamic nature of the technology industry necessitates that brands remain vigilant and adapt to changing consumer preferences and market trends to maintain their competitive edge.

Competitor Outlook

• Apple Inc.
• Samsung Electronics Co., Ltd.
• Garmin Ltd.
• Fitbit LLC (Google)
• Fossil Group, Inc.
• Huawei Technologies Co., Ltd.
• Suunto (Amer Sports)
• Xiaomi Corporation
• Withings (Nokia)
• TAG Heuer (LVMH)
• Polar Electro Oy
• Amazfit (Zepp Health Corporation)
• Mobvoi Inc.
• Casio Computer Co., Ltd.
• TomTom International BV

The competitive landscape of the smartwatch sensor market is characterized by the presence of both established players and emerging innovators. Major companies like Apple and Samsung lead the market, leveraging their vast technological resources and extensive distribution networks to enhance their product offerings. These companies continuously invest in research and development to improve sensor accuracy, battery life, and overall user experience. Additionally, they emphasize the integration of health and fitness features, appealing to a growing demographic of health-conscious consumers. The competition is further intensified by the rapid pace of technological advancements, which compels manufacturers to innovate continuously and differentiate their products.

Emerging players in the smartwatch sensor market are also making significant strides by introducing niche offerings and targeting specific consumer segments. Companies such as Garmin and Fitbit focus heavily on health and fitness tracking, catering to dedicated athletes and wellness-focused users. Their specialized features, such as advanced heart rate monitoring and multi-sport tracking, provide them a competitive edge in this niche market. Moreover, brands like Xiaomi have gained traction by offering affordable smartwatches equipped with essential features, appealing to budget-conscious consumers. As these emerging players continue to expand their product lines and enhance their capabilities, they contribute to the diverse competitive landscape of the smartwatch sensor market.

In addition to these manufacturers, software developers also play a crucial role in shaping the smartwatch sensor market. The integration of third-party applications and development of user-friendly interfaces allows consumers to personalize their smartwatch experience. As the ecosystem surrounding smartwatches continues to evolve, partnerships between sensor manufacturers and software developers will become increasingly important. Collaborations can drive innovation and create comprehensive solutions that cater to diverse consumer needs, further enhancing the competitive dynamics of the smartwatch sensor market. Ultimately, the interplay between hardware, software, and consumer preferences will shape the future trajectory of this industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Apple Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Garmin Ltd.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Mobvoi Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Polar Electro Oy
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 TAG Heuer (LVMH)
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Withings (Nokia)
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fossil Group, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Xiaomi Corporation
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Fitbit LLC (Google)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Suunto (Amer Sports)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 TomTom International BV
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Casio Computer Co., Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Huawei Technologies Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Samsung Electronics Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Amazfit (Zepp Health Corporation)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Smartwatch Sensor Market, By Application
    • 6.1.1 Fitness Tracking
    • 6.1.2 Health Monitoring
    • 6.1.3 ECG Monitoring
    • 6.1.4 Sleep Tracking
    • 6.1.5 Stress Monitoring
  • 6.2 Smartwatch Sensor Market, By Sensor Type
    • 6.2.1 Heart Rate Sensor
    • 6.2.2 Accelerometer
    • 6.2.3 Gyroscope
    • 6.2.4 GPS
    • 6.2.5 Blood Oxygen Sensor
  • 6.3 Smartwatch Sensor Market, By Operating System
    • 6.3.1 WatchOS
    • 6.3.2 Wear OS
    • 6.3.3 Tizen
    • 6.3.4 Fitbit OS
    • 6.3.5 Others
  • 6.4 Smartwatch Sensor Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Offline Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Smartwatch Sensor Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Smartwatch Sensor market is categorized based on

By Sensor Type

• Heart Rate Sensor
• Accelerometer
• Gyroscope
• GPS
• Blood Oxygen Sensor

By Application

• Fitness Tracking
• Health Monitoring
• ECG Monitoring
• Sleep Tracking
• Stress Monitoring

By Operating System

• WatchOS
• Wear OS
• Tizen
• Fitbit OS
• Others

By Distribution Channel

• Online Stores
• Offline Stores

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Apple Inc.
• Samsung Electronics Co., Ltd.
• Garmin Ltd.
• Fitbit LLC (Google)
• Fossil Group, Inc.
• Huawei Technologies Co., Ltd.
• Suunto (Amer Sports)
• Xiaomi Corporation
• Withings (Nokia)
• TAG Heuer (LVMH)
• Polar Electro Oy
• Amazfit (Zepp Health Corporation)
• Mobvoi Inc.
• Casio Computer Co., Ltd.
• TomTom International BV