Smart Sports Equipment

Smart Sports Equipment Market Outlook

The Smart Sports Equipment Market is projected to reach a valuation of approximately USD 12 billion by 2035, expanding at a compound annual growth rate (CAGR) of around 23% during the forecast period from 2025 to 2035. This growth is primarily driven by the increasing awareness regarding health and fitness among individuals, coupled with the rise in the adoption of advanced technologies, including IoT and AI, in sports and fitness applications. Additionally, the growing trend of personalized fitness solutions is significantly contributing to the market expansion. The demand for real-time performance tracking and health monitoring devices is pushing manufacturers to innovate and improve product offerings, further fueling market growth. Furthermore, the integration of social sharing features within smart devices is enhancing user engagement and motivation, which is essential for sustaining fitness routines.

Growth Factor of the Market

Several factors are contributing to the robust growth of the Smart Sports Equipment Market. The surge in health consciousness among consumers is one of the prime drivers, as individuals are increasingly seeking ways to monitor their fitness levels and overall health. Technological advancements in wearable devices, such as improved sensors and enhanced connectivity options, are making smart sports equipment more appealing to the general public. Moreover, the increasing penetration of smartphones and the growing popularity of fitness applications are encouraging users to adopt smart sports gear to complement their fitness goals. The rise in competitive sports at various levels is also prompting athletes to seek advanced training aids that can provide valuable performance insights. Furthermore, the ongoing trend of gamification in fitness, where exercise and sports activities are made more engaging through rewards and challenges, is creating new market opportunities for smart sports devices.

Key Highlights of the Market

• The market is witnessing significant technological advancements, leading to the development of more sophisticated smart sports equipment.
• North America holds a significant market share, driven by high consumer spending on health and fitness.
• Smart fitness trackers are the leading product type, owing to their versatility and functionality.
• Online retail channels are becoming increasingly popular for purchasing smart sports equipment, providing convenience and a wide range of options.
• Growing investment in sports technology by various organizations is expected to drive market growth further.

By Product Type

Smart Fitness Trackers:

Smart fitness trackers are among the most popular segments within the Smart Sports Equipment Market. These devices are designed to monitor various health metrics, including heart rate, steps taken, calories burned, and sleep patterns. As the demand for personal health monitoring continues to grow, fitness trackers are evolving with advanced features like GPS tracking and mobile app integration. This functionality allows users to set fitness goals, track their progress, and receive personalized health insights, making fitness trackers an essential tool for individuals aiming to maintain or improve their health. The increasing trend of gamification in fitness is further driving the appeal of these devices, as users can engage in challenges with friends and family, fostering a competitive spirit that encourages regular use.

Smart Sports Watches:

Smart sports watches are another significant product type in the market, known for their multifunctionality and advanced features. Unlike basic fitness trackers, smart sports watches often come with more robust functionalities, such as GPS navigation, music playback, and compatibility with various fitness applications. These watches cater to serious athletes who require detailed performance metrics, such as lap times, distance covered, and pace monitoring. The ability to sync with smartphones and receive notifications also enhances the device's usability beyond fitness, making it appealing to a broader audience. As a result, the smart sports watch segment is projected to witness substantial growth, especially among tech-savvy consumers and fitness enthusiasts.

Smart Clothing:

Smart clothing is a cutting-edge segment of the Smart Sports Equipment Market that integrates technology into fabrics to monitor various body metrics. These garments can track physiological data like heart rate, breathing rate, and muscle activity through built-in sensors, providing athletes with real-time feedback on their performance. The rise in interest in data-driven training methods is driving the adoption of smart clothing, as athletes seek to enhance their performance through detailed analytics. Moreover, advancements in fabric technology have improved the comfort and durability of smart clothing, making it a more attractive option for consumers. As the technology continues to evolve, smart clothing is anticipated to capture a larger share of the market, particularly among professional athletes and fitness enthusiasts.

Smart Footwear:

Smart footwear is gaining traction in the smart sports equipment sector, designed to provide insights into the wearer's activity and performance. These shoes often come equipped with sensors that track metrics such as distance traveled, speed, and even running form. Furthermore, smart footwear can provide feedback on the wearer's gait and suggest improvements, helping athletes to enhance their performance and reduce the risk of injury. With the growing trend of personalized fitness experiences, smart footwear is becoming increasingly popular among runners and fitness enthusiasts looking for an edge in their training. As the technology continues to improve, the smart footwear segment is expected to expand significantly, driven by consumer demand for innovative and effective training solutions.

Smart Sports Accessories:

Smart sports accessories encompass a wide range of devices designed to enhance athletic performance and overall fitness. This category includes items such as smart dumbbells, connected balls, and training aids that provide feedback and analytics on performance. These accessories are designed to complement traditional exercise routines with advanced features such as motion tracking and performance analytics, allowing users to optimize their workouts. As more consumers embrace technology in their fitness journeys, the demand for smart sports accessories is expected to rise. This segment's growth is further fueled by the increasing popularity of home workouts and the need for effective training tools that can be used indoors or outdoors.

By Application

Health & Fitness Tracking:

The health and fitness tracking application is a cornerstone of the Smart Sports Equipment Market, as consumers seek ways to monitor their well-being more effectively. Devices designed for health tracking allow users to gain insights into their physical activity, sleep patterns, and overall health metrics. The increased awareness of lifestyle diseases and the importance of maintaining physical fitness are propelling the adoption of these devices among a diverse demographic. Furthermore, with the rise of telehealth and remote monitoring, individuals are increasingly using smart sports equipment to provide data for healthcare professionals. This trend is expected to accelerate market growth as health tracking becomes an integral part of personal health management.

Performance Monitoring:

Performance monitoring is another critical application segment in the smart sports equipment market, particularly among athletes and fitness enthusiasts. Devices designed for this purpose provide detailed analytics on various performance metrics, enabling users to assess their strengths and weaknesses. By using smart equipment that tracks metrics such as speed, distance, and technique, athletes can tailor their training programs to enhance performance. The increasing emphasis on data-driven training methodologies is driving the growth of this segment. As more athletes utilize performance monitoring tools, the demand for sophisticated smart sports equipment capable of delivering precise insights is expected to rise significantly.

Coaching & Training:

Coaching and training applications of smart sports equipment are gaining prominence as individuals and teams seek to leverage technology for performance enhancement. Devices that provide coaching feedback, such as smart wearables and connected training aids, help athletes adopt better training practices, improve technique, and track progress over time. The growing trend of virtual coaching, especially accelerated by the COVID-19 pandemic, has further bolstered the demand for smart equipment that can support remote training sessions. This segment's growth is also fueled by advancements in AI and machine learning, which enable personalized coaching experiences tailored to individual users' needs. As a result, the coaching and training application is expected to see robust growth in the coming years.

Others:

Other applications of smart sports equipment include recreational use and specialized training for various sports disciplines. These devices are often tailored to specific sports, providing insights that cater to the unique requirements of different activities, such as cycling, swimming, or team sports. The customization of smart equipment for niche markets is driving innovation and attracting enthusiasts from diverse sporting backgrounds. Furthermore, with the increasing adoption of technology in recreational sports, such as amateur leagues and fitness groups, this segment is poised for growth. The demand for specialized smart devices that enhance the enjoyment and performance of recreational activities is expected to bolster the overall market for smart sports equipment.

By Distribution Channel

Online Retail:

Online retail is becoming the dominant distribution channel for smart sports equipment, driven by the convenience and variety it offers consumers. E-commerce platforms allow users to browse an extensive range of products, read reviews, and compare prices without the constraints of geographical location. The COVID-19 pandemic significantly accelerated the shift towards online shopping, prompting both consumers and manufacturers to adapt to this trend. Many companies are increasing their investment in online channels to enhance customer experience, including improving website interfaces and offering personalized recommendations. As more consumers turn to digital platforms for their shopping needs, the online retail segment of the smart sports equipment market is expected to grow significantly.

Specialty Stores:

Specialty stores remain a vital distribution channel for smart sports equipment, providing consumers with the opportunity to experience products firsthand before purchasing. These stores are typically staffed by knowledgeable personnel who can offer expert advice and personalized recommendations based on individual needs. Specialty stores often carry a curated selection of high-quality smart sports devices, catering to serious athletes and fitness enthusiasts. While online shopping continues to grow, many consumers appreciate the tactile experience of trying out equipment and receiving professional guidance. As a result, specialty stores will continue to play a crucial role in the distribution of smart sports equipment, especially in markets with a strong emphasis on sports and fitness.

Department Stores:

Department stores are another important distribution channel for smart sports equipment, particularly in regions where they serve as a one-stop shopping destination for consumers. These stores typically feature a diverse assortment of products, including sports and fitness equipment, allowing customers to explore various options in one location. Although department stores may not provide the same level of expertise as specialty stores, they offer convenience and accessibility to a broader audience. With the growing popularity of smart sports equipment, many department stores are expanding their inventory to include the latest devices, catering to the increasing consumer demand for health and fitness solutions.

Others:

Other distribution channels for smart sports equipment may include direct sales from manufacturers, pop-up shops, and fitness expos or conventions. While these channels may have a smaller market share compared to online and retail stores, they provide unique opportunities for brands to engage directly with consumers and showcase their products. Direct sales can foster a deeper connection with customers, allowing manufacturers to educate them on the benefits and features of their smart sports devices. Additionally, fitness expos and conventions serve as platforms for brands to launch new products, conduct demonstrations, and connect with potential customers, thereby enhancing brand visibility and awareness. As the market continues to evolve, these alternative distribution channels may grow in importance.

By Connectivity Type

Bluetooth:

Bluetooth connectivity is a cornerstone feature of many smart sports devices, facilitating seamless communication between devices and smartphones. This technology allows users to connect their fitness trackers, sports watches, and other smart equipment to mobile applications for real-time data syncing and monitoring. The convenience of Bluetooth connectivity enhances user experience by enabling easy access to performance metrics and health information. As consumers increasingly rely on their smartphones for tracking fitness data, the demand for Bluetooth-enabled devices is expected to rise, solidifying its position as a key connectivity type in the smart sports equipment market.

Wi-Fi:

Wi-Fi connectivity offers smart sports equipment the advantage of faster data transfer and the ability to connect to the internet without relying on smartphones. Devices with Wi-Fi capabilities can synchronize data directly to cloud-based platforms, allowing users to access their performance metrics from multiple devices. Additionally, Wi-Fi connectivity enables users to receive software updates and new features without needing to connect to a smartphone. As consumers seek more advanced and connected solutions for tracking their health and fitness, the adoption of Wi-Fi-enabled smart sports equipment is expected to grow significantly.

GPS:

GPS connectivity is vital for smart sports equipment designed for outdoor activities such as running, cycling, and hiking. Devices equipped with GPS technology can track distance, speed, and route mapping, providing valuable insights for athletes and outdoor enthusiasts. The accuracy and reliability of GPS data enhance the user experience, allowing for more effective training and performance analysis. As outdoor sports continue to gain popularity, especially among health-conscious individuals, the demand for GPS-enabled smart sports devices is poised to increase, driving growth in this connectivity segment.

NFC:

Near Field Communication (NFC) is emerging as a convenient connectivity option for smart sports equipment, allowing for quick data transfer and interactions. NFC technology enables users to tap their devices to share information, make payments, or sync data with other compatible devices. In the context of smart sports equipment, NFC can facilitate seamless interactions between devices and smartphones, enhancing user convenience. As more consumers seek frictionless experiences, the adoption of NFC-enabled smart sports devices is expected to grow, contributing to the overall market expansion.

Others:

Other connectivity types in the smart sports equipment market may include ANT+ and Zigbee, which are primarily used in specific applications requiring low-power and reliable data transmission. These connectivity options are often utilized in specialized smart devices, such as cycling sensors and heart rate monitors, providing users with accurate and real-time performance metrics. As the market continues to evolve, the demand for diverse connectivity options that cater to different user preferences and application requirements is expected to rise. Manufacturers will increasingly focus on integrating various connectivity technologies into their products, enhancing the appeal and functionality of smart sports equipment.

By Region

North America is anticipated to lead the Smart Sports Equipment Market, accounting for approximately 38% of the global market share by 2035. The region's growth can be attributed to the high consumer awareness regarding health and fitness, coupled with a strong inclination towards technology adoption. The presence of major sports apparel and equipment brands in the U.S. further stimulates market growth, as these companies continually innovate and introduce new smart sports products to cater to the growing demand for health and fitness solutions. Furthermore, the increasing popularity of fitness tracking apps and wearable technology is driving consumer interest and investment in smart sports equipment, propelling the market forward.

Europe follows closely, projected to hold around 30% of the market share by 2035. The region has seen a surge in the adoption of smart sports equipment due to the growing emphasis on health and wellness, along with increasing participation in various sports disciplines. Countries like Germany, the UK, and France are witnessing a rise in the popularity of fitness-related technologies, supported by government initiatives promoting active lifestyles. The European smart sports equipment market is expected to continue gaining momentum, driven by innovations in product development and increasing consumer demand for personalized fitness solutions.

Opportunities

The Smart Sports Equipment Market is ripe with opportunities for growth as technological advancements continue to reshape the landscape. One of the most promising opportunities lies in the integration of artificial intelligence and machine learning into smart sports devices. These technologies can provide users with tailored training programs, predictive analytics, and real-time feedback, offering a more personalized fitness experience. By leveraging AI capabilities, manufacturers can create smarter devices that adapt to individual performance levels, making workouts more efficient and engaging. This innovation is expected to attract a broader consumer base, including those who may have been hesitant to embrace fitness technology in the past. Additionally, the rise of social fitness platforms presents another opportunity as consumers increasingly seek community engagement and motivation in their fitness journeys.

Moreover, the increasing emphasis on health and wellness within corporate environments presents a significant market opportunity for smart sports equipment. Companies are recognizing the importance of employee well-being and are investing in wellness programs that promote physical activity and healthy lifestyles. By incorporating smart sports equipment into these initiatives, businesses can encourage employees to engage in fitness activities while simultaneously collecting valuable data on health trends within their workforce. This trend is expected to create partnerships between smart sports equipment manufacturers and corporate wellness providers, further driving market growth. As the focus on holistic health continues to grow, innovative solutions that cater to both individual consumer needs and corporate wellness programs will play a crucial role in the future of the smart sports equipment market.

Threats

Despite the promising outlook, the Smart Sports Equipment Market faces several threats that could impede growth. One of the primary concerns is the issue of data privacy and security. As smart sports devices collect vast amounts of personal health data, consumers are becoming increasingly wary of how this information is stored and used. Any data breaches or unauthorized access to sensitive information can severely damage consumer trust and hinder market growth. Manufacturers must prioritize robust security measures and transparent data management practices to mitigate these threats and reassure consumers. Failure to address these concerns could lead to a significant backlash, particularly in a market where consumer confidence is essential for long-term success.

Another challenge for the smart sports equipment market is the saturation of the wearable technology sector, leading to intense competition among manufacturers. As more companies enter the market with similar products, differentiating offerings becomes increasingly difficult. This competition can lead to price wars, which may erode profit margins for manufacturers and decrease the perceived value of smart sports equipment among consumers. To overcome this challenge, companies must focus on innovation and unique selling propositions that set their products apart from competitors. Additionally, fostering brand loyalty through effective marketing strategies and customer engagement initiatives is critical for sustaining market share in a crowded landscape.

Competitor Outlook

• Fitbit Inc.
• Garmin Ltd.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Under Armour, Inc.
• Polar Electro Oy
• Suunto Ltd.
• Xiaomi Corporation
• Huawei Technologies Co., Ltd.
• Myzone Ltd.
• Whoop, Inc.
• Withings S.A.
• Wahoo Fitness LLC
• Lumo Bodytech, Inc.
• Adidas AG

The competitive landscape of the Smart Sports Equipment Market is characterized by both established players and emerging startups, all vying for a share of the growing market. Major companies like Fitbit and Garmin have maintained strong brand recognition through consistent innovation and a focus on user experience. These companies have successfully positioned themselves as leaders by continuously improving their product offerings, incorporating advanced technology, and developing comprehensive ecosystems that encompass apps, devices, and community engagement features. As competition intensifies, these established brands will need to continue innovating to fend off challenges from up-and-coming companies that are entering the smart sports equipment space with fresh ideas and approaches.

Emerging players such as Whoop and Myzone are gaining traction by focusing on niche segments and offering unique features that appeal to specific audiences. For instance, Whoop has carved out a market for serious athletes who prioritize recovery and performance monitoring, while Myzone has developed a community-driven platform that rewards users for their activity levels. These companies leverage targeted marketing strategies and utilize technology to create personalized experiences that resonate with their audiences. As the market continues to evolve, the ability to adapt to changing consumer preferences and the integration of innovative technologies will be vital for success.

Furthermore, the increasing trend of partnerships and collaborations among companies in the smart sports equipment market is reshaping the competitive landscape. Manufacturers are joining forces with fitness app developers, health organizations, and technology firms to enhance the functionality and reach of their products. For example, collaborations with health insurance companies can incentivize the use of smart sports devices by offering discounts or rewards for users who meet fitness goals. This collaborative approach not only expands the market reach for companies but also enhances the overall user experience, creating a win-win situation for both businesses and consumers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Adidas AG
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Apple Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Fitbit Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Garmin Ltd.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Myzone Ltd.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Suunto Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Whoop, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Withings S.A.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Polar Electro Oy
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Wahoo Fitness LLC
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Under Armour, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Xiaomi Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Lumo Bodytech, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Huawei Technologies Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Samsung Electronics Co., Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Smart Sports Equipment Market, By Application
    • 6.1.1 Health & Fitness Tracking
    • 6.1.2 Performance Monitoring
    • 6.1.3 Coaching & Training
    • 6.1.4 Others
  • 6.2 Smart Sports Equipment Market, By Product Type
    • 6.2.1 Smart Fitness Trackers
    • 6.2.2 Smart Sports Watches
    • 6.2.3 Smart Clothing
    • 6.2.4 Smart Footwear
    • 6.2.5 Smart Sports Accessories
  • 6.3 Smart Sports Equipment Market, By Connectivity Type
    • 6.3.1 Bluetooth
    • 6.3.2 Wi-Fi
    • 6.3.3 GPS
    • 6.3.4 NFC
    • 6.3.5 Others
  • 6.4 Smart Sports Equipment Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Smart Sports Equipment Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Smart Sports Equipment market is categorized based on

By Product Type

• Smart Fitness Trackers
• Smart Sports Watches
• Smart Clothing
• Smart Footwear
• Smart Sports Accessories

By Application

• Health & Fitness Tracking
• Performance Monitoring
• Coaching & Training
• Others

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Others

By Connectivity Type

• Bluetooth
• Wi-Fi
• GPS
• NFC
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Fitbit Inc.
• Garmin Ltd.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Under Armour, Inc.
• Polar Electro Oy
• Suunto Ltd.
• Xiaomi Corporation
• Huawei Technologies Co., Ltd.
• Myzone Ltd.
• Whoop, Inc.
• Withings S.A.
• Wahoo Fitness LLC
• Lumo Bodytech, Inc.
• Adidas AG