Shaving cream

Shaving Cream Market Outlook

The global shaving cream market is valued at approximately USD 4.5 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2035. This growth can be attributed to the increasing grooming standards among consumers, especially in emerging economies, as well as the rising awareness about personal hygiene and self-care. Additionally, the evolving male grooming trends, coupled with the growing demand for organic and natural products, has been instrumental in driving the market's expansion. The introduction of innovative shaving cream formulations, which cater to diverse skin types and preferences, is further augmenting the market growth. The convenience of online shopping has also led to an increase in sales, especially during the post-pandemic period, enhancing the overall market dynamics.

Growth Factor of the Market

Several key growth factors are driving the shaving cream market as consumers increasingly prioritize grooming as part of their daily routines. Firstly, the growing disposable incomes, particularly in developing nations, allow consumers to invest in premium skin and grooming products that enhance their shaving experience. Furthermore, the influence of social media and celebrity endorsements has elevated awareness around male grooming products, encouraging consumers to experiment with various formulations and brands. The rise in the number of male grooming products targeted specifically at men is also a significant driver, as brands focus on creating specialized products that cater to men's unique skin needs. Additionally, the trend toward sustainable and natural ingredients is reshaping product offerings in the market, leading consumers to seek out organic shaving creams that promote skin health without harmful additives. Lastly, the shift toward digital retail channels offers brands a unique opportunity to reach a broader consumer base, thus expanding market penetration.

Key Highlights of the Market

• The global shaving cream market is projected to reach USD 7.5 billion by 2035.
• Foam shaving cream is expected to dominate the product type segment due to its ease of use and popularity among consumers.
• Growing demand for organic and natural shaving creams is pushing brands to innovate with ingredient formulations.
• The male consumer demographic continues to expand, contributing to the rising sales of shaving products.
• Online sales channels are gaining popularity, representing a significant portion of the distribution strategy for shaving cream brands.

By Product Type

Foam:

Foam shaving cream is one of the most popular product types in the market, known for its ease of application and smooth texture. This formulation is typically aerated, allowing it to expand when dispensed, which helps create a thicker lather. The foam provides excellent lubrication during shaving, reducing friction and the risk of nicks or cuts. Brands are increasingly enhancing their foam products by incorporating moisturizing elements, making them suitable for various skin types, including sensitive skin. The convenience and effectiveness of foam shaving creams have established them as a staple in many consumers’ grooming kits, thus driving their market share significantly. Furthermore, innovations in foam canisters have improved the user experience, enabling precise application and reducing waste.

Gel:

Gel shaving creams are gaining traction among consumers who prefer a product that provides a clear view of the shaving area. The gel formulation typically transforms into a rich lather upon application, offering excellent glide for razors and ensuring a comfortable shaving experience. Many consumers appreciate gel shaving creams for their ability to hydrate and soothe the skin, which is particularly beneficial for individuals with sensitive skin or those prone to irritation. Additionally, the modern packaging of gel products often features easy-to-use tubes or pumps, making them a convenient choice for daily grooming. The continuous innovation in gel formulations, including the addition of natural ingredients, is expected to further increase their popularity in the upcoming years.

Oil:

Shaving oils have emerged as a niche but rapidly growing segment in the shaving cream market. These products are designed to provide a lubricating layer between the blade and the skin, significantly reducing the risk of cuts and razor burns. Shaving oils are particularly favored by individuals with coarse or thick hair, as they allow for a closer shave. Many brands are formulating their shaving oils with natural oils that not only offer lubrication but also provide nourishment to the skin. The lightweight nature of oil makes it an appealing option for consumers looking for an alternative to traditional creams and foams. The rising trend toward minimalism in grooming products is also propelling the popularity of shaving oils, as they often serve multiple purposes, including pre-shave and after-shave benefits.

Soap:

Traditional shaving soap remains a classic choice for many wet shavers who appreciate the ritual of lathering with a brush. Shaving soaps typically contain high-quality fats and oils, which create a rich, protective lather when combined with water. This product type appeals particularly to enthusiasts who seek a more traditional shaving experience. The resurgence of interest in classic grooming, combined with the growing trend of artisanal and handmade products, has bolstered the market for shaving soaps. Furthermore, many consumers are drawn to natural and organic shaving soaps, which are perceived as healthier and more environmentally friendly alternatives to conventional creams and gels. As a result, the market for shaving soaps is poised for growth as more consumers explore traditional options.

Cream:

Shaving creams are characterized by their creamy texture and rich lather, making them a favorite among consumers who value comfort and hydration during shaving. These creams typically contain higher levels of moisturizing agents compared to gels and foams, which help protect the skin from irritation. Shaving creams come in various formulations, catering to different skin types and preferences, including those for sensitive skin. Additionally, the market has seen a rise in luxurious and premium shaving creams, which often feature high-quality, natural ingredients and exceptional fragrance profiles. The increasing focus on self-care and grooming rituals has contributed to the growing demand for shaving creams, as consumers seek products that enhance their shaving experience.

By Application

Men:

The male segment dominates the shaving cream market, driven by the increasing grooming standards and the growing awareness of personal care among men. Modern men are more conscious of their appearance and are investing in various grooming products, including shaving creams that cater specifically to their needs. The rise of male grooming brands and the targeted marketing strategies aimed at men have significantly influenced purchasing behavior. Furthermore, male-specific products often feature unique formulations addressing common concerns such as sensitive skin, razor burn, or hair thickness, which enhances their appeal. The growing trend of male grooming, spurred by social media influences and celebrity endorsements, is expected to continue driving demand in this segment.

Women:

While historically associated with men, the shaving cream market for women is witnessing significant growth as more women embrace grooming routines that include shaving. This segment is characterized by products that are formulated to address women's specific skin types and preferences. Women's shaving creams often feature hydrating and soothing ingredients that cater to the delicate nature of women’s skin. Brands are increasingly focusing on marketing shaving products for women, promoting messages centered around empowerment and self-care. Owing to the rising popularity of women’s grooming routines and the availability of a diverse range of products, the women's segment is projected to grow steadily, reflecting changing attitudes toward female grooming.

Unisex:

The unisex segment of the shaving cream market is gaining traction as consumers seek products that can be used by anyone regardless of gender. This trend aligns with the broader societal shift towards inclusivity and gender neutrality in personal care products. Unisex shaving creams are formulated to meet the needs of a wide audience, incorporating versatile ingredients that work effectively across different skin types. Brands that promote unisex offerings often emphasize natural ingredients and sustainability, appealing to environmentally-conscious consumers who prefer products that align with their values. The growth of the unisex segment indicates a significant change in consumer preferences, as more individuals prioritize functionality and quality over traditional gender-based marketing.

By Distribution Channel

Online Stores:

The online distribution channel has transformed the retail landscape for shaving creams, providing consumers with unparalleled access to a wide variety of products. The convenience of shopping online, combined with the ability to compare prices and read reviews, has made e-commerce a preferred choice for many consumers. Online platforms also allow brands to reach a broader audience and engage with customers through targeted marketing strategies. The increasing penetration of smartphones and internet access, especially in developing countries, further fuels online sales. Additionally, the impact of the COVID-19 pandemic has accelerated the shift to online shopping, resulting in a lasting change in consumer behavior that is likely to continue in the coming years.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain vital distribution channels for shaving creams, as they offer consumers the convenience of one-stop shopping. These retail formats typically provide a diverse range of brands and products, enabling consumers to browse and select their preferred items. The availability of promotional offers and discounts within these stores enhances the shopping experience, encouraging impulse purchases. Additionally, supermarkets often feature dedicated personal care aisles, making it easy for consumers to find shaving products alongside other grooming essentials. The established nature of supermarkets and hypermarkets as trusted shopping destinations ensures their continued relevance in the shaving cream market.

Specialty Stores:

Specialty stores play a unique role in the shaving cream market by catering to specific consumer preferences and providing curated selections of high-quality products. These stores often focus on premium or niche brands, attracting consumers who seek unique formulations or artisanal products. The personalized shopping experience offered in specialty stores allows consumers to receive expert advice and recommendations tailored to their individual grooming needs. As the market for premium grooming products expands, specialty stores are well-positioned to capitalize on this trend, providing a platform for brands to showcase their offerings and connect with discerning consumers. The growth of specialty stores is indicative of a shift towards a more personalized shopping culture in the grooming sector.

Drug Stores:

Drug stores are a crucial distribution channel for shaving creams, offering a convenient shopping option for consumers looking for personal care products. These stores typically carry a variety of well-known brands, making it easy for consumers to find their preferred shaving creams. The accessibility of drug stores, often located in neighborhoods or as part of larger retail chains, ensures that consumers can quickly purchase grooming essentials as needed. Drug stores also often feature promotions and loyalty programs, which further encourage repeat purchases. As consumers prioritize convenience and accessibility, drug stores will continue to play an essential role in the shaving cream market.

Others:

This category encompasses various niche distribution channels, such as beauty salons, barbershops, and local markets. These venues often provide specialized shaving products tailored to specific consumer demographics. For instance, barbershops may offer high-end shaving creams as part of their grooming services, appealing to clients seeking a premium experience. Local markets may also provide an opportunity for traditional and artisanal brands to reach consumers who prefer locally-sourced products. While this segment may not represent the largest share of the market, it highlights the diversity of distribution strategies employed by brands to reach different consumer segments effectively. The growth of this category reflects the increasing consumer demand for unique and personalized grooming experiences.

By Ingredient Type

Aloe Vera:

Aloe vera is a popular ingredient in many shaving creams due to its soothing and hydrating properties. This natural ingredient is known for its ability to calm irritated skin and provide moisture, making it an ideal choice for individuals with sensitive skin. Aloe vera-infused shaving creams help reduce the risk of razor burn and post-shave irritation, promoting a comfortable shaving experience. As consumer awareness of the benefits of natural ingredients grows, the demand for aloe vera-based shaving creams is expected to rise steadily. Brands that highlight the inclusion of aloe vera in their formulations are likely to attract health-conscious consumers seeking effective and gentle grooming products.

Coconut Oil:

Coconut oil has gained immense popularity in the grooming industry, especially in shaving creams, due to its moisturizing and nourishing properties. Known for its ability to penetrate the skin deeply, coconut oil helps to maintain skin hydration during and after shaving. Its antimicrobial properties also contribute to preventing infections and irritation, particularly for individuals with sensitive skin. The trend toward natural and organic ingredients has led to an increased demand for shaving creams that incorporate coconut oil as a key ingredient. Brands that utilize coconut oil in their formulations often emphasize the health and wellness aspects of their products, appealing to a growing demographic interested in clean beauty.

Eucalyptus:

Eucalyptus is gaining traction as an ingredient in shaving creams due to its refreshing and invigorating scent, as well as its potential skin benefits. This natural ingredient is known for its antiseptic and anti-inflammatory properties, making it suitable for soothing irritated skin caused by shaving. Shaving creams containing eucalyptus can provide a cooling sensation during application, enhancing the overall shaving experience. As consumers increasingly look for unique and aromatic grooming products, the demand for eucalyptus-infused shaving creams is expected to grow. Brands that focus on sensory experiences and promote the aromatic benefits of eucalyptus are likely to find success in this segment.

Shea Butter:

Shea butter is renowned for its exceptional moisturizing properties and is a popular ingredient in shaving creams designed for dry or sensitive skin. This natural emollient nourishes and hydrates the skin, providing a protective barrier that helps reduce irritation during shaving. Shea butter also promotes skin elasticity, contributing to a smoother and more comfortable shave. As consumer demand for high-quality, hydrating grooming products increases, shaving creams enriched with shea butter are likely to gain popularity. Brands that emphasize the benefits of shea butter in their formulations can attract a consumer base seeking effective and luxurious shaving solutions.

Tea Tree:

Tea tree oil has established itself as a favored ingredient in shaving creams due to its natural antiseptic and antimicrobial properties. It helps prevent skin infections and soothes irritation, making it particularly beneficial for individuals prone to razor bumps or ingrown hairs. Shaving creams infused with tea tree oil cater to the growing demand for natural and effective skincare solutions. Additionally, the increasing awareness of the importance of skin health among consumers is driving the preference for tea tree-based products. Brands that focus on the efficacy of tea tree oil in their formulations are likely to resonate with health-conscious consumers seeking reliable shaving solutions.

By Region

The North American shaving cream market is one of the largest, fueled by a strong grooming culture and an increasing focus on male grooming products. In 2023, the North American market was valued at USD 1.5 billion and is expected to grow at a CAGR of 5.2% through 2035. The United States dominates this region, where consumers exhibit a high willingness to spend on premium grooming products. Retail chains and e-commerce platforms play a crucial role in distribution, making various brands accessible to consumers. The growing trend of men's grooming and self-care, along with the rise of innovative product offerings, is set to sustain growth in this market over the coming years.

In Europe, the shaving cream market is also witnessing notable growth, driven by high grooming standards and a diverse range of brands catering to various consumer preferences. The European market is projected to reach USD 1.6 billion by 2025, with countries like Germany, France, and the United Kingdom leading the charge. The increasing demand for organic and natural shaving products is particularly prominent in this region, as consumers seek healthier alternatives. Furthermore, the trend of sustainability and ethical sourcing is influencing purchasing decisions, prompting brands to adapt their formulations and marketing strategies accordingly. The combination of evolving consumer preferences and a robust retail infrastructure is expected to bolster the European shaving cream market significantly.

Opportunities

The shaving cream market presents numerous opportunities for growth, particularly as consumer preferences shift toward natural and organic products. The increasing awareness of the benefits of using clean beauty products has led to a demand for formulations that avoid harsh chemicals and synthetic ingredients. Brands that invest in research and development to create innovative, eco-friendly products can tap into this growing segment of health-conscious consumers. Additionally, the rise of the male grooming market offers an opportunity for brands to develop specialized products targeting men’s unique skin needs, including formulations designed for sensitive skin and beard care. Collaborations with influencers and grooming experts can further enhance brand visibility and credibility, enabling companies to capture a larger market share.

Another significant opportunity lies in the expansion of online sales channels. As more consumers turn to e-commerce for their personal care needs, brands that effectively utilize digital marketing strategies can reach new customer segments and enhance their brand loyalty. The rise of social media also provides a platform for brands to engage with consumers directly, gather feedback, and promote new product launches. Additionally, the global trend toward gender-inclusive products presents an opportunity for brands to develop unisex shaving creams that appeal to a broader audience. By focusing on innovation, sustainability, and consumer engagement, companies can leverage these opportunities to drive growth in the shaving cream market.

Threats

One of the primary threats facing the shaving cream market is the intense competition among established brands and new entrants. As the market continues to grow, numerous companies are vying for a share, leading to price wars and aggressive marketing tactics. This competition can result in decreased profit margins for brands, particularly those that do not differentiate their products effectively. Additionally, the rapid pace of consumer trends and preferences poses a challenge, as brands must consistently innovate and adapt to stay relevant. Failing to meet evolving consumer demands can lead to a loss of market share to more agile competitors that are quicker to introduce new formulations or packaging designs.

Another significant threat to the market is the potential for economic downturns or fluctuations in consumer spending. During times of economic uncertainty, consumers may prioritize essential purchases over luxury grooming products, negatively impacting sales. Moreover, the rise of alternative grooming methods, such as electric shavers and grooming tools that eliminate the need for traditional shaving creams, could pose a long-term threat to the market. Brands must proactively address these challenges by focusing on product differentiation, cost management, and enhancing customer loyalty to mitigate these threats effectively.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Edgewell Personal Care Company
• Colgate-Palmolive Company
• Reckitt Benckiser Group PLC
• Beiersdorf AG
• L’Oréal S.A.
• Harry’s, Inc.
• Dollar Shave Club, Inc.
• Cremo Company, LLC
• King of Shaves Ltd.
• Barbasol (Perio, Inc.)
• Gillette (Procter & Gamble Co.)
• Bulldog Skincare for Men
• Grooming Lounge, LLC
• Malin + Goetz

The competitive landscape of the shaving cream market is characterized by the presence of both established multinational corporations and emerging niche brands. Major players like Procter & Gamble, Unilever, and Edgewell Personal Care dominate the market, leveraging their extensive distribution networks and brand recognition to maintain market leadership. These companies often invest heavily in marketing and innovation, focusing on product development that caters to consumers' shifting preferences for natural, organic, and specialty formulations. The competitive environment also compels these established brands to explore partnerships and collaborations with influencers and grooming experts to enhance their appeal and connect with target audiences.

Emerging brands such as Harry's and Dollar Shave Club have disrupted the traditional shaving market by offering subscription-based models and direct-to-consumer sales strategies. These innovative approaches have attracted a loyal consumer base seeking convenience and affordability. Additionally, these brands often prioritize transparency and sustainability in their product offerings, resonating with the increasingly eco-conscious consumer demographic. As the market continues to evolve, established companies may need to adapt their strategies to compete with these disruptive entrants effectively, focusing on innovation, competitive pricing, and enhanced customer experiences.

In conclusion, the shaving cream market is poised for significant growth driven by evolving consumer preferences, increasing grooming standards, and the rising demand for natural and organic products. The competitive landscape will continue to shift as brands innovate and adapt to meet the changing needs of consumers. Companies that leverage digital marketing, focus on sustainability, and prioritize product differentiation will be well-positioned to thrive in this dynamic market. As the market landscape transforms, strategic collaborations, marketing initiatives, and a commitment to quality will be essential for brands aiming to capture and retain market share.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever PLC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Beiersdorf AG
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Malin + Goetz
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Cremo Company, LLC
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 King of Shaves Ltd.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Grooming Lounge, LLC
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Barbasol (Perio, Inc.)
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Dollar Shave Club, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Bulldog Skincare for Men
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Harry’s, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Colgate-Palmolive Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Reckitt Benckiser Group PLC
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Edgewell Personal Care Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 L’Oréal S.A.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Gillette (Procter & Gamble Co.)
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Shaving cream Market, By Application
    • 6.1.1 Men
    • 6.1.2 Women
    • 6.1.3 Unisex
  • 6.2 Shaving cream Market, By Product Type
    • 6.2.1 Foam
    • 6.2.2 Gel
    • 6.2.3 Oil
    • 6.2.4 Soap
    • 6.2.5 Cream
  • 6.3 Shaving cream Market, By Ingredient Type
    • 6.3.1 Aloe Vera
    • 6.3.2 Coconut Oil
    • 6.3.3 Eucalyptus
    • 6.3.4 Shea Butter
    • 6.3.5 Tea Tree
  • 6.4 Shaving cream Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Drug Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Shaving cream Market by Region
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Shaving cream market is categorized based on

By Product Type

• Foam
• Gel
• Oil
• Soap
• Cream

By Application

• Men
• Women
• Unisex

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Drug Stores
• Others

By Ingredient Type

• Aloe Vera
• Coconut Oil
• Eucalyptus
• Shea Butter
• Tea Tree

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Edgewell Personal Care Company
• Colgate-Palmolive Company
• Reckitt Benckiser Group PLC
• Beiersdorf AG
• L’Oréal S.A.
• Harry’s, Inc.
• Dollar Shave Club, Inc.
• Cremo Company, LLC
• King of Shaves Ltd.
• Barbasol (Perio, Inc.)
• Gillette (Procter & Gamble Co.)
• Bulldog Skincare for Men
• Grooming Lounge, LLC
• Malin + Goetz