Shaojiu

Shaojiu Market Outlook

The global Shaojiu market is projected to reach a valuation of approximately USD 12.5 billion by 2033, growing at a CAGR of 8.5% from 2025 to 2033. The increasing popularity of traditional alcoholic beverages, particularly in Asian countries, is driving the demand for Shaojiu. Additionally, the rising trend of fusion cuisines that incorporate Shaojiu as a cooking ingredient is further propelling market growth. Consumers are increasingly seeking authentic and unique flavors in their culinary experiences, which has led to a surge in the production and consumption of various types of Shaojiu. The growing awareness around the health benefits associated with moderate alcohol consumption is also contributing positively to the market’s expansion.

Growth Factor of the Market

One of the primary growth factors for the Shaojiu market is its rising consumption in both domestic and international markets, fueled by the increasing globalization of culinary practices. The traditional Chinese spirit has found its way into various global cuisines, attracting a diverse consumer base that appreciates its distinctive flavors. Furthermore, the growing interest in craft distillation and small-batch production is enabling producers to experiment with new flavors and ingredients, thereby attracting younger demographics. Another significant factor is the expansion of e-commerce platforms, which has made it easier for consumers to access a wide variety of Shaojiu products from different regions. Additionally, the health-conscious consumer trend has prompted manufacturers to market Shaojiu as a natural and artisanal beverage, enhancing its appeal among consumers looking for premium alcoholic options.

Key Highlights of the Market

• The global Shaojiu market is expected to witness significant growth, driven by rising consumer interest in traditional alcoholic beverages.
• Asia Pacific remains the dominant region for Shaojiu consumption, with China being the largest market.
• Strong Aroma Shaojiu is anticipated to hold the largest market share due to its popularity in culinary applications.
• The e-commerce distribution channel is projected to grow at the highest CAGR, facilitating easy access to various Shaojiu products.
• Innovations in production techniques and flavor combinations are expected to broaden the appeal of Shaojiu in global markets.

By Product Type

Strong Aroma Shaojiu:

Strong Aroma Shaojiu is characterized by its robust and intense flavor, often enjoyed straight or as a base in cocktails. This variant is particularly favored in northern China where the production methods emphasize a strong flavor profile. The fermentation process for Strong Aroma Shaojiu typically involves the use of high-quality sorghum, which contributes to its rich and complex taste. This segment has been gaining traction among consumers who appreciate bold flavors, and its popularity is projected to continue growing in both domestic and international markets.

Sauce Aroma Shaojiu:

Sauce Aroma Shaojiu has a unique flavor that resembles soy sauce, which makes it an ideal ingredient for cooking. This type is commonly used in various dishes to enhance the flavor and aroma, particularly in Chinese cuisine. The growing interest in culinary exploration has led to an increase in the demand for Sauce Aroma Shaojiu, as more consumers experiment with using it as a cooking ingredient rather than just a beverage. Its versatility in the kitchen and appealing taste profile make it a strong contender in the Shaojiu market.

Light Aroma Shaojiu:

Light Aroma Shaojiu is known for its refreshing taste and lower alcohol content, making it a popular choice among moderate drinkers. This variant is often enjoyed in social settings and is increasingly being marketed as a lighter alternative for consumers who prefer a less intense flavor. The growth in health-conscious consumer behavior has spurred interest in Light Aroma Shaojiu, as it is perceived as a more palatable and less aggressive option for casual consumption. This segment is expected to witness steady growth as it caters to a broader audience.

Rice Aroma Shaojiu:

Rice Aroma Shaojiu, made primarily from fermented rice, offers a sweet and smooth flavor that distinguishes it from other types. It is particularly popular in southern regions of China where rice is a staple. The subtle sweetness and fragrant profile of Rice Aroma Shaojiu make it a favored choice for various occasions, including celebrations and festivals. As consumers become more interested in traditional beverages, the demand for Rice Aroma Shaojiu is predicted to rise, driven by its appeal as both a drink and a culinary ingredient.

Mixed Aroma Shaojiu:

Mixed Aroma Shaojiu combines elements from various aroma types to create a unique flavor profile that appeals to a broad audience. This versatility allows producers to innovate and craft unique blends that can cater to different consumer preferences. The growing trend of personalization in food and beverages means that Mixed Aroma Shaojiu is well-positioned to capture the interest of consumers looking for something distinctive. Additionally, producers can experiment with different ingredients and techniques to push the boundaries of traditional Shaojiu, further enhancing its market potential.

By Application

Beverages:

In the beverages segment, Shaojiu is primarily enjoyed as a traditional alcoholic drink, often served at celebrations and social gatherings. Its strong flavor profile and high alcohol content make it a preferred choice for those seeking a potent spirit. The increasing popularity of craft cocktails has also opened avenues for Shaojiu to be featured as an ingredient in innovative drink recipes. This trend reflects the evolving consumer palate and the desire for unique and authentic drinking experiences. Furthermore, the marketing of Shaojiu as a cultural beverage is likely to enhance its appeal in both domestic and international markets.

Cooking Ingredients:

Shaojiu is increasingly being recognized as an ingredient in cooking, particularly in Asian cuisines. Its ability to enhance the flavor of dishes while providing a hint of alcoholic richness is driving demand in this segment. Chefs and home cooks alike are utilizing Shaojiu to add depth to marinades, sauces, and stir-fries. The versatility of Shaojiu as a cooking ingredient positions it strongly in the culinary market, allowing it to penetrate the kitchens of diverse consumer groups. The integration of Shaojiu into modern cuisine is fostering growth in this application area.

Medicinal Purposes:

Traditionally, Shaojiu has been used in Chinese medicine for its purported health benefits, such as aiding digestion and promoting circulation. This application remains relevant today as consumers increasingly seek natural remedies to complement their health and wellness routines. As awareness grows around the holistic benefits of traditional ingredients, the medicinal use of Shaojiu is expected to gain traction. The incorporation of Shaojiu in herbal formulations and wellness products will likely provide an additional growth avenue within this application segment.

Cosmetics:

The use of Shaojiu in cosmetics is an emerging trend, highlighting its potential beyond just food and beverage applications. The natural properties of Shaojiu, such as its antioxidant content, are appealing to manufacturers looking to create unique beauty products. This application segment offers exciting opportunities for innovation, particularly in skincare and haircare formulations. As consumers become more conscious of the ingredients in their cosmetics, the integration of traditional substances like Shaojiu is set to foster growth and interest among eco-conscious shoppers.

Others:

This category encompasses various additional applications of Shaojiu, including its use in cultural rituals, ceremonies, and as a gift item during festive occasions. Shaojiu's cultural significance in Chinese tradition enhances its visibility and usage during special events, ensuring its continued relevance in society. The emotional connection consumers have with Shaojiu as part of cultural heritage can be a driving factor for sales in this segment. As the world becomes more interconnected, the appreciation for traditional customs is likely to bolster the presence of Shaojiu in various aspects of life.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain significant distribution channels for Shaojiu, offering consumers a wide variety of brands and types in a single location. These retail formats benefit from high foot traffic and visibility, which allows consumers to easily discover and purchase Shaojiu. Larger retail outlets often stock popular and premium brands, catering to diverse consumer preferences and budgets. The convenience of one-stop shopping for groceries and beverages makes supermarkets a preferred choice for many consumers, thus bolstering sales in this channel.

Specialty Stores:

Specialty stores play a crucial role in the promotion and sale of Shaojiu, particularly those that focus on Asian or international products. These stores provide a curated selection of Shaojiu varieties, often highlighting artisanal and small-batch producers. The knowledgeable staff in specialty stores can offer valuable recommendations, enhancing the consumer experience. Additionally, these stores often create an environment that celebrates cultural products, allowing consumers to engage with the heritage behind Shaojiu. This niche market appeals to enthusiasts and consumers seeking authentic and unique items.

E-commerce:

The e-commerce segment for Shaojiu is witnessing rapid growth, driven by the convenience and accessibility it offers to consumers. Online platforms allow consumers to explore a diverse range of Shaojiu products from different regions, often with detailed descriptions and reviews to assist in their purchasing decisions. The COVID-19 pandemic has accelerated the shift towards online shopping, and many consumers have become accustomed to purchasing alcohol online. E-commerce provides an opportunity for brands to expand their reach beyond local markets, catering to a wider audience and enhancing overall market growth.

Duty-Free Shops:

Duty-free shops, typically located in airports and border crossings, represent a unique distribution channel for Shaojiu, particularly targeting international travelers. These stores often carry premium and exclusive products that appeal to consumers looking to purchase gifts or special items while traveling. The strategic location of duty-free shops allows for increased visibility and impulse purchasing, particularly among tourists. The appeal of Shaojiu as a culturally significant product enhances its attractiveness in duty-free retail environments, contributing to its overall market growth.

Others:

This category includes various distribution channels such as bars, restaurants, and online marketplaces that do not fit neatly into the other specified channels. Bars and restaurants often serve Shaojiu as part of their drink offerings, capitalizing on its cultural significance and appeal. Additionally, social media and direct-to-consumer sales platforms are emerging as effective channels for brands to connect with consumers. The increasing availability of Shaojiu through various channels enhances its market presence and accessibility, driving growth across the board.

By Ingredient Type

Sorghum:

Sorghum is the primary ingredient used in the production of many Shaojiu variants, particularly those with a strong aroma. Its unique fermentation properties contribute to the rich flavor profile that characterizes traditional Shaojiu. The cultivation of sorghum is widespread in China, making it a readily available ingredient for distillers. The versatility of sorghum allows producers to create a range of flavor profiles, from bold to subtle, catering to diverse consumer preferences. As the demand for authentic Shaojiu continues to rise, sorghum-based products are likely to dominate the market.

Rice:

Rice is another key ingredient in the production of Shaojiu, particularly in light and rice aroma variants. The use of rice contributes to a smoother, sweeter flavor profile that is appealing to a broader audience. As consumers seek lighter options, rice-based Shaojiu is gaining traction, especially in southern regions of China where rice is a staple. The growth of rice aroma Shaojiu is indicative of changing consumer preferences towards milder and more delicate flavors, creating opportunities for producers to innovate within this segment.

Wheat:

Wheat is utilized in some variants of Shaojiu, contributing to the overall complexity of flavors. While less common than sorghum and rice, wheat-based Shaojiu offers a unique taste experience that appeals to niche markets. Distillers who incorporate wheat into their production processes often highlight the distinctiveness of their products, attracting consumers interested in trying different flavor profiles. The inclusion of wheat in Shaojiu production reflects the diversity of ingredients used in traditional distillation, broadening the market's appeal.

Corn:

Corn is utilized in certain Shaojiu variations and is valued for its natural sweetness and mild flavor. As distillers experiment with different ingredient combinations, corn has emerged as an interesting option for producing unique Shaojiu variants. The flexibility of corn allows for a diverse range of flavors that can cater to various consumer tastes. As consumers become more adventurous in their beverage choices, the incorporation of corn in Shaojiu production may capture the attention of those seeking novel experiences.

Others:

This category encompasses various other ingredients that may be used in the production of Shaojiu, such as fruits, spices, or even herbs. Distillers are increasingly experimenting with unique blends to create innovative flavors that stand out in a competitive market. The inclusion of alternative ingredients appeals to consumers who are looking for something extraordinary beyond traditional offerings. As the market evolves, the use of diverse ingredient types is likely to grow, facilitating the development of new Shaojiu products that cater to changing consumer preferences.

By Region

The Shaojiu market is significantly dominated by the Asia Pacific region, particularly China, where consumption levels are the highest. The Chinese market alone accounts for over 60% of the global Shaojiu consumption. The cultural significance of Shaojiu in Chinese traditions and celebrations underpins its robust demand, with many consumers preferring traditional alcoholic beverages over Western alternatives. The increasing globalization of culinary practices is also contributing to the rising popularity of Shaojiu in neighboring countries, further expanding market opportunities. The market in Asia Pacific is expected to grow at a CAGR of around 9.1% from 2025 to 2033, driven by growing consumer interest and the continued embrace of traditional beverages.

North America and Europe are emerging markets for Shaojiu, showcasing a growing interest in diverse alcoholic beverages and the exploration of international flavors. In North America, the market is gradually expanding due to the increasing popularity of Asian cuisine and the rise of craft cocktails. The European market is similarly experiencing growth as consumers seek authentic and unique drinking experiences. While these regions account for a smaller portion of global consumption, their growth potential cannot be overlooked, with both regions expected to witness a CAGR of approximately 7.5% during the forecast period. The overall regional dynamics reveal a strong trajectory for Shaojiu, positioning it favorably for broader global acceptance.

Opportunities

The Shaojiu market is rife with opportunities, particularly as consumers become more adventurous in their drinking habits. The growing trend of mixology has opened doors for Shaojiu to be integrated into various cocktail recipes, appealing to younger demographics seeking unique drinking experiences. Craft cocktails featuring Shaojiu not only introduce this traditional spirit to a broader audience but also enhance its marketability as a versatile ingredient. Additionally, the increasing awareness around premium and artisanal products creates opportunities for small-batch producers to carve out their niche in the market. By focusing on quality and unique flavor profiles, these producers can establish brand loyalty among consumers looking for authenticity in their beverages.

Another significant opportunity lies in the expansion into international markets. As global culinary practices become more interconnected, there is an increasing appetite for traditional beverages like Shaojiu outside of Asia. Marketing campaigns that highlight the cultural significance of Shaojiu, coupled with innovative product offerings, can attract consumers in Western markets who are eager to explore new flavors. The rise of e-commerce also presents a substantial opportunity for Shaojiu producers to reach consumers directly, facilitating access to a wider audience. By leveraging digital marketing strategies and enhancing online presence, brands can capitalize on this growing e-commerce trend and expand their market footprint.

Threats

Despite the promising outlook for the Shaojiu market, there are several threats that could hinder its growth. Increasing competition from Western alcoholic beverages and other spirits poses a challenge to Shaojiu's market share, especially in regions where consumers are accustomed to familiar products. Brands must continuously innovate and differentiate their offerings to retain consumer interest and loyalty. Additionally, changing regulations surrounding alcohol consumption and distribution in various regions can create barriers to entry and complicate market dynamics. Producers may need to navigate complex legal landscapes, which could impact overall growth and profitability.

Moreover, shifting consumer preferences towards low-alcohol and non-alcoholic beverages can also pose a threat to the traditional alcoholic beverage market, including Shaojiu. As health consciousness continues to rise, consumers may opt for alternatives perceived as healthier or more sustainable. This trend could lead to a decline in demand for traditional spirits like Shaojiu, necessitating producers to adapt their strategies to maintain relevance. Brands that fail to recognize these changing consumer dynamics may risk losing market share in an increasingly competitive landscape.

Competitor Outlook

• Moutai Group
• Wuliangye Yibin Co., Ltd.
• Yanghe Brewery Group
• Shunxin Holdings
• Fenjiu Group
• Guizhou Jinsha 1000-Years Distillery
• Chaozhou Jiujiu Industrial Co., Ltd.
• Qingdao Beer Group
• Shandong Zhangyu Group Co., Ltd.
• Shanxi Fenjiu Distillery
• Jiangsu Yanghe Brewery Group
• China National Cereals, Oils and Foodstuffs Corporation (COFCO)
• Heavenly Spirits Co., Ltd.
• Chateau Gourdou-Lurton
• Jiangsu Moutai Distillery

The competitive landscape of the Shaojiu market is characterized by a mixture of established giants and emerging players striving to capitalize on the growing demand for this traditional spirit. Prominent companies such as Moutai Group and Wuliangye Yibin dominate the market, leveraging their strong brand heritage and extensive distribution networks to maintain their market positions. These companies are committed to innovation and product development, continuously expanding their offerings to meet evolving consumer preferences. Their investments in marketing and branding further enhance their visibility and consumer loyalty, fostering a competitive edge in an expanding market.

Emerging players also contribute to the dynamic nature of the Shaojiu market, as they introduce unique flavor profiles and artisanal production techniques. Companies like Yanghe Brewery and Fenjiu Group are gaining traction by focusing on quality and distinctiveness in their offerings. These players often target niche markets, appealing to consumers looking for authentic and traditional alcoholic beverages. Their agility and innovative approaches enable them to respond quickly to changing market conditions, allowing them to carve out a space in an increasingly competitive environment.

As the market continues to evolve, collaboration and partnerships among companies may also become a strategic approach to enhance competitiveness. Joint ventures and alliances can enable brands to leverage each other's strengths, such as distribution capabilities or technological advancements, to expand their reach and product offerings. The focus on sustainability and eco-friendly production methods is likely to gain importance as consumers become more environmentally conscious, prompting companies to adopt responsible practices to appeal to this growing demographic.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Fenjiu Group
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Moutai Group
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Shunxin Holdings
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Qingdao Beer Group
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Yanghe Brewery Group
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Chateau Gourdou-Lurton
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Shanxi Fenjiu Distillery
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Jiangsu Moutai Distillery
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Wuliangye Yibin Co., Ltd.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Heavenly Spirits Co., Ltd.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Jiangsu Yanghe Brewery Group
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Shandong Zhangyu Group Co., Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Chaozhou Jiujiu Industrial Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Guizhou Jinsha 1000-Years Distillery
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 China National Cereals, Oils and Foodstuffs Corporation (COFCO)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Shaojiu Market, By Application
    • 6.1.1 Beverages
    • 6.1.2 Cooking Ingredients
    • 6.1.3 Medicinal Purposes
    • 6.1.4 Cosmetics
    • 6.1.5 Others
  • 6.2 Shaojiu Market, By Product Type
    • 6.2.1 Strong Aroma Shaojiu
    • 6.2.2 Sauce Aroma Shaojiu
    • 6.2.3 Light Aroma Shaojiu
    • 6.2.4 Rice Aroma Shaojiu
    • 6.2.5 Mixed Aroma Shaojiu
  • 6.3 Shaojiu Market, By Ingredient Type
    • 6.3.1 Sorghum
    • 6.3.2 Rice
    • 6.3.3 Wheat
    • 6.3.4 Corn
    • 6.3.5 Others
  • 6.4 Shaojiu Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Specialty Stores
    • 6.4.3 E-commerce
    • 6.4.4 Duty-Free Shops
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Shaojiu Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Shaojiu market is categorized based on

By Product Type

• Strong Aroma Shaojiu
• Sauce Aroma Shaojiu
• Light Aroma Shaojiu
• Rice Aroma Shaojiu
• Mixed Aroma Shaojiu

By Application

• Beverages
• Cooking Ingredients
• Medicinal Purposes
• Cosmetics
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• E-commerce
• Duty-Free Shops
• Others

By Ingredient Type

• Sorghum
• Rice
• Wheat
• Corn
• Others

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Moutai Group
• Wuliangye Yibin Co., Ltd.
• Yanghe Brewery Group
• Shunxin Holdings
• Fenjiu Group
• Guizhou Jinsha 1000-Years Distillery
• Chaozhou Jiujiu Industrial Co., Ltd.
• Qingdao Beer Group
• Shandong Zhangyu Group Co., Ltd.
• Shanxi Fenjiu Distillery
• Jiangsu Yanghe Brewery Group
• China National Cereals, Oils and Foodstuffs Corporation (COFCO)
• Heavenly Spirits Co., Ltd.
• Chateau Gourdou-Lurton
• Jiangsu Moutai Distillery