Puzzle Toy

Puzzle Toy Market Outlook

The global puzzle toy market was valued at approximately USD 3.5 billion in 2023 and is projected to reach around USD 5.7 billion by 2035, growing at a CAGR of 5.2% during the forecast period. The increasing awareness of cognitive benefits associated with puzzle toys, alongside their rising popularity among various age groups, is driving this market growth. Moreover, the shift toward educational toys and the growing trend of family-oriented activities also contribute significantly to the market's expansion. Additionally, advancements in technology leading to innovative puzzle designs and the integration of augmented reality (AR) are further propelling the demand for puzzle toys. This multifaceted growth dynamic underscores the puzzle toy market's potential for sustained growth in the coming years.

Growth Factor of the Market

Several factors are contributing to the growth of the puzzle toy market, notably the increasing focus on mental health and well-being. As more individuals recognize the importance of cognitive development, puzzle toys have gained traction as tools for enhancing problem-solving skills and improving memory. Furthermore, the rising participation of families in leisure activities promotes purchasing trends for engaging and interactive toys. The trend of gamification in educational settings has also led to the incorporation of puzzles into curricula, thus expanding their application in educational institutions. Additionally, the growth of the online retail sector has simplified access to a wide range of puzzle toys, attracting a larger consumer base. Lastly, the rising popularity of puzzles among adults as a form of stress relief and social interaction is another pivotal growth driver.

Key Highlights of the Market

• Projected global market growth from USD 3.5 billion in 2023 to USD 5.7 billion by 2035, at a CAGR of 5.2%.
• Rising consumer awareness regarding cognitive benefits and mental health focus.
• Increased demand for family-oriented and interactive leisure activities.
• Growing integration of puzzles in educational settings to enhance learning experiences.
• Expansion of online retail channels facilitating easier access to diverse puzzle products.

By Product Type

Jigsaw Puzzles:

Jigsaw puzzles constitute a significant segment of the puzzle toy market, appealing to a broad audience due to their timeless appeal and challenging nature. These puzzles vary in piece count, ranging from simple designs for children to intricate illustrations for adults. The diverse themes available, ranging from scenic landscapes to popular media franchises, allow for personalized experiences. In recent years, the trend of customized jigsaw puzzles has emerged, enabling consumers to create puzzles from personal photos, thus fostering a deeper connection with the product. This segment is projected to maintain substantial growth, particularly as consumer preference shifts towards more engaging and interactive forms of entertainment.

3D Puzzles:

3D puzzles have gained popularity for their unique structure and complexity, offering a distinct challenge compared to traditional flat puzzles. Typically made from durable materials, these puzzles provide a rewarding and aesthetically pleasing outcome once assembled. They cater to both children and adult enthusiasts, allowing for creative expression and fine motor skills development. The rise of themed 3D puzzles, especially those replicating iconic landmarks or fictional structures, has notably broadened their appeal. As consumers seek more immersive experiences, the market for 3D puzzles is expected to flourish, capitalizing on the intersection of play and artistry.

Brain Teasers:

Brain teasers encompass a wide range of puzzles designed to stimulate logical thinking and problem-solving abilities. This product type is particularly appealing to adults looking for mental engagement and challenges. The diverse formats of brain teasers, including riddles, logic puzzles, and lateral thinking problems, promote cognitive development and sharpen critical thinking skills. As educational institutions incorporate brain teasers into curricula to foster creativity and analytical skills, the demand for these products is anticipated to rise significantly. Furthermore, the trend of gamification in learning is likely to aid in expanding this segment's market share as both adults and children seek stimulating activities.

Mechanical Puzzles:

Mechanical puzzles are designed to engage users through physical manipulation and problem-solving. These puzzles often require disassembly and reassembly, presenting unique challenges that stimulate spatial reasoning and dexterity. Popular examples include the Rubik's Cube and various locking mechanisms, which attract a dedicated following of enthusiasts. As the community of puzzle solvers grows, so does the market for mechanical puzzles, with innovations continually emerging, including electronic versions that incorporate technology for enhanced interaction. The hands-on nature of mechanical puzzles ensures their appeal across different age brackets, solidifying their place in the competitive landscape of puzzle toys.

Puzzle Cubes:

Puzzle cubes, including the classic Rubik's Cube, are a staple in the puzzle toy market, known for their compact design and engaging gameplay. These toys encourage spatial awareness and memory retention, making them popular among children and adults alike. The evolving designs of puzzle cubes, with numerous combinations and difficulty levels, cater to both novices and experienced solvers. The popularity of competitive events, such as speedcubing, has also fueled consumer interest, as individuals strive to improve their skills and times. The segment is expected to continue thriving due to ongoing innovations and the rise of online communities centered around puzzle cube solving techniques.

By Application

Children:

Puzzle toys for children are designed to facilitate cognitive growth while providing entertainment. These toys enhance critical thinking, improve fine motor skills, and promote problem-solving abilities in young minds. As parents increasingly seek educational toys that combine learning with play, the demand for children’s puzzles continues to rise. Brands often create puzzles featuring popular characters or themes to attract younger audiences, ensuring the allure of these toys remains strong. The focus on interactive play experiences is crucial, making puzzles a favorite choice among parents for developing their children's imaginative capabilities.

Adults:

Adults are becoming a significant consumer demographic within the puzzle toy market, driven by a desire for mental stimulation and stress relief. Many adults engage in puzzle solving as a form of leisure and relaxation, with jigsaw puzzles and brain teasers being particularly popular. The adult puzzle market has seen a rise in high-quality, elaborate designs that offer an engaging challenge, often tailored to adult interests such as art, travel, or literature. Additionally, the social aspect of puzzling, such as group activities or competitions, is contributing to its appeal among adults, further driving market growth.

Elderly:

Puzzle toys are increasingly recognized for their benefits in cognitive health among the elderly. Engaging in puzzle activities is associated with maintaining mental acuity and delaying cognitive decline. Products specifically designed for seniors often feature larger pieces for ease of handling and themes that resonate with older generations. The focus on cognitive engagement through enjoyable activities is leading to an uptick in demand for these toys in retirement communities and care facilities. As the global population ages, the market for puzzles targeted at seniors is expected to grow, highlighting their importance in promoting brain health.

Educational Institutions:

The integration of puzzle toys into educational curricula is transforming the traditional learning environment. Puzzles are utilized as teaching tools to develop critical thinking, problem-solving skills, and teamwork among students. Educational institutions are increasingly adopting puzzles across various subjects, making learning more engaging and interactive. This trend has led to the development of specialized educational puzzles designed to complement lesson plans, thereby enhancing educational outcomes. The growing recognition of puzzles as effective educational resources positions this application segment for significant expansion in the coming years.

Corporate:

Puzzles have found a unique application within corporate settings, often used for team-building exercises and employee engagement. These activities promote collaboration and creative thinking while providing a fun break from routine work. Companies frequently incorporate puzzles into workshops to enhance problem-solving abilities and foster camaraderie among employees. The rise in corporate wellness programs also supports the use of puzzles as tools for alleviating stress and improving workplace morale. This application segment is poised to grow as businesses increasingly recognize the value of innovative team-building strategies.

By Distribution Channel

Online Retail:

The online retail channel has revolutionized the way consumers purchase puzzle toys, providing convenience and a vast selection. The proliferation of e-commerce platforms allows consumers to compare prices, read reviews, and access exclusive deals, making online shopping increasingly appealing. This channel has seen substantial growth, especially during and after the COVID-19 pandemic, as consumers turned to online platforms for entertainment. The convenience of home delivery along with the ability to explore diverse puzzle types and brands has significantly boosted sales through online channels. As digital commerce continues to thrive, the online retail segment is expected to dominate the puzzle toy market.

Specialty Stores:

Specialty stores play a vital role in the puzzle toy market, offering curated selections that cater to specific consumer interests. These stores often emphasize quality, unique designs, and niche puzzles that appeal to dedicated enthusiasts. The knowledgeable staff at specialty stores can provide personalized recommendations and insights, enhancing the shopping experience. Consumers seeking unique or high-end puzzles are more likely to visit these stores, leading to increased sales in this segment. The emphasis on experiential shopping in specialty environments contributes to a robust market presence for puzzle toys.

Department Stores:

Department stores have traditionally been significant distributors of puzzle toys, providing a physical space for consumers to explore various products. Their extensive layout allows for diverse puzzle ranges, catering to different age groups and preferences. The accessibility of department stores contributes to brand visibility and impulse buying, particularly during peak shopping seasons. However, as consumer behavior shifts towards online shopping, the role of department stores in the puzzle toy market is evolving, requiring them to enhance their in-store experiences and offer exclusive promotions to attract customers.

Toy Stores:

Toy stores remain a primary destination for purchasing puzzle toys, offering a dedicated space filled with an array of options. These stores often feature interactive displays that allow customers to engage with products before purchasing, making it easier to select the right puzzle for their needs. The specialized focus on toys enables these retailers to curate selections that appeal to various demographics, from children to adults. As families seek quality bonding activities, the demand in toy stores for puzzles is expected to remain strong, ensuring their continued relevance in the market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as convenient shopping locations for puzzle toys, especially for families looking to combine grocery shopping with leisure purchases. The strategic placement of puzzles in high-traffic aisles encourages impulse buys, making them an attractive addition to standard shopping experiences. While the selection may be more limited compared to specialty stores, supermarkets offer competitive pricing that appeals to budget-conscious consumers. As shopping habits evolve, supermarkets are likely to enhance their toy sections to capitalize on family-oriented shopping trends, thereby sustaining sales in the puzzle toy segment.

By Material Type

Wooden:

Wooden puzzles are cherished for their durability, aesthetic appeal, and eco-friendliness. These puzzles often feature intricate designs and high-quality craftsmanship, making them popular among parents who prioritize sustainability. The tactile experience of wooden pieces is particularly appealing to younger children, enhancing their sensory development. Additionally, wooden puzzles tend to have a longer lifespan compared to plastic counterparts, making them a worthwhile investment for families. As sustainability becomes a central theme in consumer preferences, the market for wooden puzzles is projected to experience steady growth.

Plastic:

Plastic puzzles are widely available and often favored for their affordability and variety. These puzzles can be produced in numerous vibrant colors and sizes, appealing to a broad audience. The lightweight nature of plastic puzzles makes them portable, perfect for travel or on-the-go entertainment. Furthermore, advancements in plastic manufacturing have led to the development of more durable products that resist wear and tear, appealing to parents seeking longevity in their purchases. The plastic segment is expected to continue thriving due to its adaptability and cost-effectiveness.

Metal:

Metal puzzles are unique in their design, often appealing to enthusiasts seeking a different kind of challenge. These puzzles typically involve intricate mechanisms and require critical thinking to solve, making them popular among adults. The durability of metal materials adds to their longevity and perceived value. As the market for brain teasers and mechanical puzzles expands, the segment of metal puzzles is likely to gain traction, especially among those interested in collecting or gifting distinctive puzzle toys. Their niche appeal sets them apart in the broader puzzle toy landscape.

Cardboard:

Cardboard puzzles remain a classic choice among consumers, particularly due to their affordability and ease of production. These puzzles are favored for their lightweight design and wide-ranging themes, catering to audiences of all ages. Cardboard puzzles are particularly popular among children as they are easy to handle and assemble, promoting interactive play. The ability to produce vibrant graphics on cardboard surfaces enhances their visual appeal, making them attractive choices for consumers. The cardboard segment is projected to remain a staple in the puzzle market, offering accessibility and variety.

Foam:

Foam puzzles are specifically designed for younger children, providing a safe and engaging alternative to traditional puzzles. The soft texture of foam makes them ideal for toddlers, reducing the risk of injury while promoting active play. These puzzles often come in bright colors and are easy to clean, making them practical for parents. The increasing focus on child safety and the promotion of sensory play are driving demand for foam puzzles. As parents look for engaging ways to stimulate early development, the foam puzzle segment is expected to grow alongside trends in children's toys.

By Region

Regionally, North America constitutes a significant share of the global puzzle toy market, accounting for approximately 35% of the total market value in 2023. The region is characterized by a strong consumer base that values family interaction and educational toys, driving consistent demand for puzzle products. Furthermore, the popularity of puzzle games among adults, particularly during the pandemic, has solidified North America's position as a market leader. With a projected CAGR of 4.8%, the North American puzzle market is expected to maintain its growth trajectory, spurred by ongoing innovations and marketing strategies aimed at engaging a diverse consumer demographic.

Europe follows closely behind, representing around 30% of the global market share in 2023. The European market is diverse, with varying consumer preferences across countries, influencing the types of puzzles in demand. The emphasis on educational toys and cognitive development is particularly pronounced in countries like Germany and Sweden, where puzzles are commonly integrated into early childhood education. Additionally, the trend of adult jigsaw puzzles and brain teasers is gaining traction, contributing to the region's overall growth. As Europe continues to prioritize educational play, this segment is anticipated to grow at a CAGR of 5.0% through the forecast period.

Opportunities

The puzzle toy market holds substantial opportunities as consumer preferences continue to evolve toward educational and engaging products. The rise in awareness regarding mental health and cognitive development presents a unique opportunity for manufacturers to position their products as beneficial for both children and adults. Creating puzzles that cater to specific needs, such as promoting mindfulness or enhancing group dynamics in educational settings, can create a competitive advantage. Furthermore, developing puzzles that incorporate technology, such as augmented reality, can significantly enhance user engagement and appeal to tech-savvy consumers. The opportunity to create themed puzzles based on popular trends, movies, or events can also draw in a diverse audience and expand market reach.

Moreover, the increasing trend of personalized products offers a distinctive opportunity for businesses to capture consumer interest. Custom puzzles made from personal photos or designs can resonate with consumers on a deeper level, fostering emotional connections and repeat purchases. Additionally, expanding into emerging markets where the demand for educational toys is rising offers significant growth potential. As global markets recover and develop, companies that adapt their strategies to local preferences and cultural nuances will likely see substantial success in the evolving puzzle toy landscape.

Threats

The puzzle toy market faces several threats, including the rising prevalence of digital entertainment options that can divert attention away from traditional puzzles. As video games and mobile apps become increasingly popular, particularly among younger audiences, puzzle manufacturers must find ways to compete for consumer attention. This could lead to declining sales if not addressed with innovative solutions that integrate technology into traditional puzzle formats. Moreover, the ongoing economic fluctuations and uncertainties in consumer spending can also impact the sales of non-essential items like puzzle toys, potentially stalling market growth.A supply chain disruptions caused by global events can also threaten the availability of puzzle products, affecting companies' ability to meet consumer demand and hindering growth potential.

Another significant challenge is the increasing competition in the market, particularly from low-cost manufacturers producing generic or low-quality puzzle toys. This can lead to price wars, squeezing profit margins for established brands that focus on quality and innovation. As a result, businesses must invest in marketing strategies and product differentiation to remain competitive. Additionally, the threat of counterfeit products can undermine brand reputation and trust among consumers. Companies that fail to address these challenges effectively risk losing market share and could face difficulties sustaining growth in an increasingly competitive landscape.

Competitor Outlook

• Ravensburger AG
• Hasbro Inc.
• Mattel Inc.
• Galt Toys Ltd.
• Melissa & Doug LLC
• Buffalo Games Inc.
• Educa Borras S.A.
• Cobble Hill Puzzle Company
• Kahootz Toys LLC
• Ceaco Inc.
• White Goblin Games
• Winning Moves Games
• Hape International AG
• SmartGames
• Viga Toys

The competitive landscape of the puzzle toy market is characterized by a mix of established companies and emerging players, each striving to capture market share and address the diverse preferences of consumers. Major companies like Ravensburger and Hasbro hold significant positions in the market, leveraging their strong brand recognition and extensive product lines to maintain customer loyalty. These companies continually innovate, releasing new themes and designs to stay relevant in a rapidly changing market. Additionally, the integration of technology into traditional puzzles is a growing trend, with many competitors exploring augmented reality features to enhance user engagement and create new experiences.

Smaller companies and niche manufacturers also play an important role in the puzzle toy sector, often specializing in unique or high-quality products that target specific demographics. For instance, brands like Melissa & Doug focus on educational toys, appealing to parents looking for developmental products for their children. Similarly, companies like Cobble Hill and Buffalo Games cater to adult audiences with intricate designs and challenging puzzles. This diversity within the competitive landscape fosters a vibrant market environment, allowing consumers to choose from a wide range of options that suit their preferences and needs.

Key players in the puzzle toy market also emphasize sustainability and environmentally friendly materials, responding to consumer demand for eco-conscious products. Companies like Hape and Viga Toys focus on using sustainable materials in their puzzle production, aligning with global trends toward environmentally friendly practices. These efforts can enhance brand value and attract environmentally aware consumers, providing a significant competitive edge in the market. As the puzzle toy market continues to evolve, those companies that successfully blend innovation, sustainability, and consumer engagement will likely emerge as market leaders in the years to come.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Viga Toys
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Ceaco Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 SmartGames
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hasbro Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Mattel Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Galt Toys Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Ravensburger AG
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Kahootz Toys LLC
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Educa Borras S.A.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Buffalo Games Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Melissa & Doug LLC
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 White Goblin Games
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Winning Moves Games
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Hape International AG
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Cobble Hill Puzzle Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Puzzle Toy Market, By Application
    • 6.1.1 Children
    • 6.1.2 Adults
    • 6.1.3 Elderly
    • 6.1.4 Educational Institutions
    • 6.1.5 Corporate
  • 6.2 Puzzle Toy Market, By Product Type
    • 6.2.1 Jigsaw Puzzles
    • 6.2.2 3D Puzzles
    • 6.2.3 Brain Teasers
    • 6.2.4 Mechanical Puzzles
    • 6.2.5 Puzzle Cubes
  • 6.3 Puzzle Toy Market, By Material Type
    • 6.3.1 Wooden
    • 6.3.2 Plastic
    • 6.3.3 Metal
    • 6.3.4 Cardboard
    • 6.3.5 Foam
  • 6.4 Puzzle Toy Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Toy Stores
    • 6.4.5 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Puzzle Toy Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Puzzle Toy market is categorized based on

By Product Type

• Jigsaw Puzzles
• 3D Puzzles
• Brain Teasers
• Mechanical Puzzles
• Puzzle Cubes

By Application

• Children
• Adults
• Elderly
• Educational Institutions
• Corporate

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Toy Stores
• Supermarkets/Hypermarkets

By Material Type

• Wooden
• Plastic
• Metal
• Cardboard
• Foam

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Ravensburger AG
• Hasbro Inc.
• Mattel Inc.
• Galt Toys Ltd.
• Melissa & Doug LLC
• Buffalo Games Inc.
• Educa Borras S.A.
• Cobble Hill Puzzle Company
• Kahootz Toys LLC
• Ceaco Inc.
• White Goblin Games
• Winning Moves Games
• Hape International AG
• SmartGames
• Viga Toys