Putter Grips

Putter Grips Market Outlook

The global putter grips market is anticipated to reach approximately USD 150 million by 2035, exhibiting a compound annual growth rate (CAGR) of around 5.2% during the forecast period from 2025 to 2035. The growth of the market is fueled by a rising interest in golf as a recreational activity, propelled by the increasing number of golf courses and sports academies worldwide. Additionally, the growing trend of golf tourism has enhanced the demand for high-quality putter grips, as enthusiasts seek to improve their game. Technological advancements in grip materials and designs are also contributing to market growth, providing golfers with a wide range of options tailored to their preferences. As golf continues to evolve, the demand for innovative putter grips that enhance performance and comfort is expected to surge, positively impacting market expansion.

Growth Factor of the Market

One of the primary growth factors for the putter grips market is the increasing participation in golf, which has been spurred by various golf promotion initiatives undertaken by associations and organizations. The rise of fitness consciousness among the population has also led to more individuals taking up golf as a sport that combines physical activity with leisure. Furthermore, advancements in grip technology, such as better materials and ergonomic designs, have significantly improved player comfort and performance, thus driving consumer preference toward premium products. The integration of brand endorsements and sponsorships by professional golfers has enhanced consumer awareness and acceptance of new putter grip technologies. Additionally, online retail platforms have simplified the purchasing process, making it easier for consumers to access a diverse array of putter grips, further contributing to market growth.

Key Highlights of the Market

• The global putter grips market is projected to grow at a CAGR of 5.2% from 2025 to 2035.
• Increased participation in golf, particularly among younger demographics, is driving demand.
• Technological innovations in grip materials and designs are enhancing player performance.
• Online retail channels are becoming dominant, offering consumers a wider selection of products.
• Professional endorsements are significantly influencing consumer choices and brand loyalty.

By Product Type

Pistol Putter Grips:

Pistol putter grips are a popular choice among golfers due to their ergonomic design, which provides a comfortable hold and enhances control over the putter. These grips feature a slightly contoured shape that fits snugly in the player's hands, allowing for more precise movements during the putting stroke. The design of pistol grips helps to promote a consistent grip pressure, which is crucial for achieving a smooth putting performance. This type of grip is particularly favored by players who prefer a traditional feel as it closely resembles the grip of a handgun. The increasing importance of feel and feedback in putter performance is driving the demand for pistol putter grips, making them a staple in many golfers' bags.

Oversized Putter Grips:

Oversized putter grips cater to golfers seeking greater stability and comfort during their putting stroke. These grips are designed to reduce wrist action and promote a more controlled putting motion by providing a larger surface area for the hands. The extra thickness can help alleviate tension in the hands, allowing for a more relaxed and confident stroke. As more players recognize the benefits of a stable grip, the popularity of oversized putter grips has surged, particularly among amateur golfers and those with larger hands. Additionally, these grips are often available in various materials and textures, further appealing to a wide range of golfer preferences.

Flat Putter Grips:

Flat putter grips are designed for golfers who prefer a minimalistic approach to their grip. These grips typically provide a flat surface for the fingers, allowing for an unobstructed feel and direct contact with the putter. The flat design is favored by players who value feedback and want to enhance their ability to "feel" the putt. While they may not be as widely adopted as other grip types, flat putter grips are gaining traction among skilled players who appreciate their simplicity and effectiveness. The growing trend towards personalized equipment and the rise of custom putter fittings are likely to bolster the demand for flat putter grips in the coming years.

Tapered Putter Grips:

Tapered putter grips are characterized by a design that narrows towards the bottom, allowing for a more natural hand placement and grip pressure. This design is particularly beneficial for golfers who struggle with grip tension and seek a more relaxed putting stroke. The tapered shape can enhance feel and control, helping golfers to maintain a consistent stroke and improve accuracy. As more players become aware of the advantages of tapered grips, their adoption is expected to increase, particularly among those looking to refine their technique and performance on the green. The increasing interest in performance-driven equipment is likely to sustain growth in this segment of the market.

Counterbalance Putter Grips:

Counterbalance putter grips are engineered to improve the balance of the putter by redistributing weight towards the player's hands, which can lead to enhanced stability during the stroke. This grip type is particularly favored by players who prefer a weighted feel and seek to minimize the effects of fast-paced greens. By having additional weight in the grip, golfers can achieve a more controlled putting action, reducing the likelihood of "wobbling" or unintended movements. The growing trend of counterbalancing in various sports equipment has led to an increase in interest and adoption of counterbalance putter grips, as players look to optimize their performance on the course.

By Application

Professional Golf Courses:

Professional golf courses represent a significant application segment for putter grips, as they cater to serious golfers who are dedicated to improving their skills. These venues often host tournaments and events that attract top players, subsequently creating demand for high-performance equipment, including putter grips. Golf courses typically stock a variety of premium grips that reflect the latest innovations in grip technology, ensuring that players have access to top-quality gear. As the sport continues to evolve, golf courses are increasingly emphasizing the importance of having the right equipment, thus driving the sales of advanced putter grips among professionals.

Amateur Golf Clubs:

Amateur golf clubs play a vital role in the putter grips market, as they provide a platform for recreational golfers to engage in the sport. Many amateur clubs are focusing on improving member experiences by offering access to high-quality equipment, including putter grips. These clubs often organize events and competitions that encourage players to invest in better gear, thereby increasing the demand for various types of putter grips. As the popularity of golf grows at the amateur level, the need for specialized equipment tailored to different skill levels is expected to rise, further expanding the putter grips market.

Sports Academies:

Sports academies are crucial in promoting golf among younger generations, and they often emphasize the importance of using proper equipment, including putter grips. These institutions provide coaching and training programs aimed at developing golfers' skills from an early age. By incorporating high-quality putter grips into their training regimens, academies can help players establish good habits and techniques. The growing number of sports academies focusing on golf is likely to propel the demand for specialized putter grips that cater to different age groups and skill levels, enhancing overall market growth.

Individual Consumers:

The individual consumer segment represents a substantial portion of the putter grips market, as many golfers purchase grips to enhance their performance or replace worn-out grips. This segment encompasses a wide range of players, from beginners to seasoned professionals, all seeking products that align with their playing styles and preferences. With the rise of online retail channels, individual consumers now have easy access to a variety of putter grips, allowing them to explore different materials and designs. As golfers increasingly prioritize personalized equipment, the demand for unique and innovative putter grips is expected to flourish, reinforcing the individual consumer's impact on market dynamics.

Others:

This segment includes various niche applications, such as grips utilized in golf simulation games or indoor putting greens. As technology advances, the integration of putter grips into virtual golf experiences and training aids is becoming more prevalent. These applications often drive demand for specialized grips that mimic the feel and performance of traditional grips, providing users with a realistic experience. The expanding interest in golf simulation and indoor training solutions is likely to contribute to the growth of this segment, as manufacturers develop products designed to meet the unique needs of this emerging market.

By Distribution Channel

Online Retailers:

Online retailers have emerged as a dominant distribution channel in the putter grips market, providing consumers with unparalleled convenience and access to a diverse range of products. The growth of e-commerce platforms has allowed golfers to explore various brands and models from the comfort of their homes, leading to a surge in online sales. Additionally, online retailers often provide detailed product descriptions, reviews, and comparison tools, enabling consumers to make informed purchasing decisions. The availability of promotional offers and discounts through online channels further incentivizes shoppers, making this distribution channel a crucial driver of market growth.

Specialty Sports Stores:

Specialty sports stores are an essential distribution channel for putter grips, as they cater specifically to enthusiasts and serious golfers. These stores typically offer a curated selection of high-quality grips, often featuring the latest innovations in design and technology. Knowledgeable staff at specialty stores can provide expert advice, helping customers choose the right grip for their playing style and preferences. Such personalized service enhances the shopping experience and fosters customer loyalty. As more golfers seek tailored solutions and expert guidance, specialty sports stores are likely to maintain their importance in the putter grips market.

Direct Sales:

Direct sales remain a strong distribution channel in the putter grips market, particularly for brands that focus on building direct relationships with consumers. Many manufacturers operate their own sales channels, allowing them to control pricing and marketing strategies while offering exclusive products or limited editions. This allows brands to establish a loyal customer base and gather valuable consumer feedback to enhance product offerings. As the market evolves, the significance of direct sales is expected to grow, particularly among brands seeking to differentiate themselves in a competitive landscape.

Golf Equipment Chains:

Golf equipment chains play a crucial role in the putter grips market by providing consumers with a one-stop shopping experience for all their golfing needs. These chains typically stock a wide range of putter grips from various brands, making it convenient for golfers to compare options and find the perfect fit for their game. The physical presence of golf equipment chains allows customers to touch and feel grips before making a purchase, which is essential for ensuring comfort and performance. As the popularity of golf continues to rise, golf equipment chains are expected to strengthen their position in the market, catering to both novice and experienced golfers alike.

Others:

This segment encompasses various alternative distribution channels, including trade shows, golf exhibitions, and regional sporting events. These channels provide manufacturers and retailers with opportunities to showcase their products to a targeted audience of golf enthusiasts and potential customers. Trade shows often feature the latest innovations in equipment, including putter grips, allowing consumers to experience new technologies firsthand. As the golf community continues to grow, alternative distribution channels are likely to gain significance, as they help connect golfers with brands while promoting product awareness and consumer engagement.

By Material Type

Rubber Grips:

Rubber grips are among the most widely used types of putter grips due to their excellent durability and weather resistance. They offer a solid grip that provides golfers with confidence during their putting strokes, irrespective of the playing conditions. Rubber grips are also relatively lightweight, making them an appealing choice for golfers seeking to optimize their performance without added bulk. Additionally, advancements in rubber technology have allowed manufacturers to create grips with enhanced textures and patterns, further improving feel and control. As more golfers look for reliable and performance-driven grips, rubber grips are expected to remain a popular choice in the market.

Leather Grips:

Leather grips offer a premium feel and aesthetic appeal, making them a favorite among discerning golfers. The natural texture of leather provides a unique grip sensation, contributing to improved touch and control during the putting stroke. While leather grips may require more maintenance compared to synthetic options, many golfers appreciate the luxurious feel and classic look they provide. As the demand for high-end golf equipment continues to rise, leather grips are likely to maintain their appeal among players seeking a sophisticated touch in their gear.

Synthetic Grips:

Synthetic grips are gaining popularity due to their versatility and ability to mimic the feel of traditional materials while offering enhanced performance benefits. These grips are often engineered to provide excellent moisture-wicking properties, ensuring that golfers maintain a secure hold even in wet conditions. Synthetic materials can also be produced in a variety of textures and colors, allowing golfers to personalize their equipment. As more players become aware of the advantages of synthetic grips, the demand for these innovative options is expected to rise, contributing to overall market growth.

Cork Grips:

Cork grips are a niche segment within the putter grips market, known for their lightweight properties and unique feel. Cork is a renewable and sustainable material, appealing to environmentally conscious consumers. These grips provide a distinct tactile experience and can enhance touch, making them a favored choice among players who prioritize feel. While cork grips may not be as widely adopted as rubber or synthetic options, their growing popularity among eco-friendly golfers suggests a potential for increased market share in the coming years.

Hybrid Grips:

Hybrid grips combine various materials, such as rubber and synthetic components, to create products that offer the best of both worlds. This innovative approach allows manufacturers to develop grips that provide superior comfort, durability, and performance. Hybrid grips often incorporate advanced technologies to enhance the golfer's experience, such as improved moisture management and shock absorption. As golfers seek out products that optimize their performance on the course, the demand for hybrid grips is expected to rise, reflecting the market's trend towards versatile and high-performing equipment.

By Region

North America is the largest market for putter grips, accounting for approximately 40% of the global share. The region's established golf culture and a high number of golf courses contribute significantly to this dominance. Additionally, the increasing participation of millennials in the sport and the growing trend of golf tourism are expected to sustain market growth in North America. The region is projected to grow at a CAGR of 5.5% over the forecast period, driven by innovations in grip technology and a burgeoning demand for high-quality equipment. Furthermore, the presence of key manufacturers and well-known brands in the region enhances the competitive landscape, further solidifying North America's position in the putter grips market.

Europe holds a prominent share of the putter grips market, making up around 30% of the total market. The European golf market has seen substantial growth due to increasing interest in the sport across various demographics, particularly in countries like the United Kingdom, Germany, and Sweden. The growth of amateur golf clubs and academies in the region has also stimulated demand for quality putter grips. As European golfers become more discerning about their equipment choices, the demand for innovative and performance-enhancing products is expected to rise. This trend is likely to contribute to a CAGR of 4.8% during the forecast period, reflecting the ongoing expansion of the golf culture within Europe.

Opportunities

One of the most significant opportunities in the putter grips market lies in the increasing focus on customization and personal branding among golfers. Many players are seeking ways to express their individuality and style through their equipment, making it essential for manufacturers to offer customizable grip options. This could include personalized colors, textures, and even custom logos or designs. As the trend for personalized sports gear continues to grow, manufacturers that provide such options are likely to capture a larger share of the market. Furthermore, the collaboration between grip manufacturers and professional golfers for signature series grips could create additional demand, enhancing brand loyalty among consumers.

Another opportunity stems from the rising popularity of women's and junior golf. With more women and young players taking up the sport, there is an increasing demand for specialized equipment tailored to these demographics. Manufacturers can capitalize on this trend by developing putter grips that cater to the unique preferences, ergonomics, and aesthetics of female and junior golfers. Additionally, golf academies and youth programs are focusing on nurturing the next generation of golfers, creating a robust market for age-appropriate and performance-driven putter grips. By targeting these emerging segments, companies in the putter grips market can expand their reach and enhance overall growth.

Threats

Despite the promising growth prospects, the putter grips market faces several threats, particularly from the increasing competition among manufacturers. As the market becomes more saturated with various brands and products, it may lead to price wars that can adversely affect profit margins. New entrants striving to capture market share may resort to aggressive marketing strategies and lower pricing, thereby intensifying competition. This could result in established brands needing to innovate continuously to maintain their market position while managing their pricing strategies effectively to remain competitive. The potential for brand erosion and loss of consumer trust in the face of low-quality or counterfeit products is another ongoing challenge for the market.

Additionally, changing consumer preferences and the dynamics of the golf industry could pose challenges for the putter grips market. With golf being traditionally viewed as a leisure sport, any economic downturn or shifts in consumer spending habits may lead to decreased investments in golf equipment. Furthermore, the rise of alternative sports and recreational activities could divert attention and participation away from golf, negatively impacting the demand for putter grips. Manufacturers must remain agile and attuned to shifting trends in consumer interests to mitigate these threats and sustain their market presence.

Competitor Outlook

• Golf Pride
• Lamkin Grips
• Winn Grips
• SuperStroke
• Odyssey
• Callaway
• TaylorMade
• Ping
• Titleist
• Mizuno
• Pure Grips
• Custom Putter Grips
• Edel Golf
• Karma Grips
• Scotty Cameron

The competitive landscape of the putter grips market is characterized by a mix of established brands and emerging players striving to innovate and capture market share. Leading manufacturers such as Golf Pride, Lamkin Grips, and Winn Grips dominate the market with a wide range of product offerings that cater to diverse golfer preferences. These companies invest heavily in research and development to stay ahead of the curve, introducing new grip technologies that enhance performance and comfort. The emphasis on ergonomic designs and high-quality materials is a primary focus for these key players, allowing them to maintain brand loyalty while attracting new customers.

In addition to established brands, newer entrants like SuperStroke and Pure Grips have gained traction through unique product offerings and targeted marketing strategies. SuperStroke, for instance, has carved a niche in the oversized grip segment by promoting increased stability and control, which appeals to amateur and professional golfers alike. On the other hand, companies like Custom Putter Grips focus on personalization, providing golfers with customized grip options that resonate with consumers looking for individuality in their equipment. This competitive dynamic fosters a healthy environment for innovation, ensuring that golfers have access to an ever-evolving array of options in the putter grips market.

Key players in the market, such as Callaway and TaylorMade, leverage their strong brand presence and distribution networks to reach a wide audience of golfers. These companies often collaborate with professional golfers to promote their products effectively, using endorsements to drive consumer interest and enhance brand visibility. The focus on sustainability, particularly among companies like Karma Grips, which emphasizes eco-friendly materials, also plays a role in attracting environmentally conscious consumers. As the putter grips market progresses, the competitive landscape will continue to transform, with companies exploring new technologies, partnerships, and marketing strategies to maintain their market standing.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Ping
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Mizuno
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Odyssey
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Callaway
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Titleist
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Edel Golf
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Golf Pride
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Pure Grips
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 TaylorMade
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Winn Grips
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Karma Grips
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 SuperStroke
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Lamkin Grips
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Scotty Cameron
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Custom Putter Grips
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Putter Grips Market, By Application
    • 6.1.1 Professional Golf Courses
    • 6.1.2 Amateur Golf Clubs
    • 6.1.3 Sports Academies
    • 6.1.4 Individual Consumers
    • 6.1.5 Others
  • 6.2 Putter Grips Market, By Product Type
    • 6.2.1 Pistol Putter Grips
    • 6.2.2 Oversized Putter Grips
    • 6.2.3 Flat Putter Grips
    • 6.2.4 Tapered Putter Grips
    • 6.2.5 Counterbalance Putter Grips
  • 6.3 Putter Grips Market, By Material Type
    • 6.3.1 Rubber Grips
    • 6.3.2 Leather Grips
    • 6.3.3 Synthetic Grips
    • 6.3.4 Cork Grips
    • 6.3.5 Hybrid Grips
  • 6.4 Putter Grips Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Sports Stores
    • 6.4.3 Direct Sales
    • 6.4.4 Golf Equipment Chains
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Putter Grips Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Putter Grips market is categorized based on

By Product Type

• Pistol Putter Grips
• Oversized Putter Grips
• Flat Putter Grips
• Tapered Putter Grips
• Counterbalance Putter Grips

By Application

• Professional Golf Courses
• Amateur Golf Clubs
• Sports Academies
• Individual Consumers
• Others

By Distribution Channel

• Online Retailers
• Specialty Sports Stores
• Direct Sales
• Golf Equipment Chains
• Others

By Material Type

• Rubber Grips
• Leather Grips
• Synthetic Grips
• Cork Grips
• Hybrid Grips

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Golf Pride
• Lamkin Grips
• Winn Grips
• SuperStroke
• Odyssey
• Callaway
• TaylorMade
• Ping
• Titleist
• Mizuno
• Pure Grips
• Custom Putter Grips
• Edel Golf
• Karma Grips
• Scotty Cameron