Pregnancy Products

Pregnancy Products Market Outlook

The global pregnancy products market is projected to reach USD 20 billion by 2035, growing at a CAGR of approximately 7% during the forecast period from 2025 to 2035. This growth can be attributed to a surge in awareness regarding maternal health and wellness among expectant mothers, as well as a growing emphasis on prenatal care. Additionally, the rise in disposable income across various demographics has allowed for increased spending on pregnancy-related products, thereby bolstering market expansion. The influence of e-commerce platforms has also played a significant role in increasing accessibility for consumers, allowing for a diverse range of products to be available at their fingertips. Innovations in product formulation and packaging are further driving consumer interest, as brands seek to meet the specific needs of expecting mothers.

Growth Factor of the Market

One of the primary growth factors for the pregnancy products market is the rising awareness of the importance of prenatal care, which has led to an increase in the consumption of pregnancy-related products. Health organizations and maternal health campaigns have emphasized the significance of proper nutrition and skincare during pregnancy, thus driving demand. Moreover, the trend towards organic and natural products has become increasingly prevalent among consumers, motivating manufacturers to innovate and develop products that align with this ethos. The growing number of working women and their desire for stylish yet comfortable maternity wear has also stimulated growth in the maternity clothing segment. Furthermore, advancements in technology have improved the development of monitoring devices such as fetal dopplers, which are becoming more popular among expectant mothers for the reassurance they provide.

Key Highlights of the Market

• The market is projected to reach USD 20 billion by 2035, with a CAGR of approximately 7%.
• Rising awareness of maternal health is significantly driving the demand for pregnancy products.
• Increased disposable income enables consumers to spend more on premium pregnancy products.
• Online distribution channels are rapidly growing, making products more accessible to consumers.
• The trend towards organic and natural ingredients is influencing product formulations.

By Product Type

Prenatal Vitamins

Prenatal vitamins are essential for expectant mothers as they provide crucial nutrients required for the healthy development of the fetus. These products typically include high concentrations of folic acid, iron, and calcium, which are vital in preventing neural tube defects, supporting blood health, and building strong bones in the developing baby. The growing awareness regarding the importance of proper nutrition during pregnancy is significantly propelling the demand for prenatal vitamins. In addition, many healthcare providers are recommending specific formulations, further solidifying their position in the market. The availability of various types of prenatal vitamins, including gummy forms and those tailored to different stages of pregnancy, has also contributed to their increasing popularity among consumers.

Stretch Mark Creams

Stretch mark creams are specifically designed to help prevent and reduce the appearance of stretch marks that often develop during pregnancy due to rapid skin stretching. Many women seek these creams as part of their skincare routine, especially in the later stages of pregnancy. These products often contain ingredients such as collagen, elastin, and shea butter that are known for their skin-replenishing and moisturizing properties. The increasing focus on beauty and skincare during pregnancy has driven the growth of this segment, with many brands launching specialized products catering to the unique needs of pregnant women. Additionally, positive testimonials and endorsements from influencers are further encouraging women to invest in these creams.

Maternity Clothes

The maternity clothing segment has seen a significant rise in demand as more women look for stylish yet comfortable apparel to wear during their pregnancies. The shift in societal norms has led to an increased acceptance of fashionable maternity wear, allowing expectant mothers to feel confident and comfortable. The variety of options available in terms of styles, fabrics, and sizes has also contributed to the growth in this market segment. Maternity wear now includes not only basic items like tops and pants but also chic dresses, swimwear, and activewear designed specifically for pregnant women. Additionally, the rise of online shopping has made it easier for women to access a wide range of maternity clothing, further driving the market growth.

Pregnancy Pillows

Pregnancy pillows are designed to provide support and comfort to expectant mothers during sleep. As pregnancy progresses, finding a comfortable sleeping position can become increasingly challenging, leading many women to seek specialized pillows that offer additional back, belly, and leg support. These pillows are available in various shapes and sizes, catering to individual preferences and body types. The growing recognition of the importance of quality sleep during pregnancy has significantly increased the demand for these products, as many women invest in their comfort during this crucial time. Additionally, the rising awareness surrounding sleep-related health issues in pregnancy is contributing to the expanding market for pregnancy pillows.

Fetal Dopplers

Fetal dopplers are handheld devices that allow expectant mothers to listen to their baby's heartbeat during pregnancy. This product has gained popularity among mothers seeking reassurance regarding their baby's well-being, especially in the later stages of pregnancy. The ease of use and the sense of connection it provides have made fetal dopplers a sought-after item for many families. With advancements in technology, the accuracy and quality of fetal dopplers have improved significantly, encouraging more consumers to purchase these devices. The growing trend of home monitoring and the desire for personalized healthcare also contribute to the increasing acceptance and use of fetal dopplers among expectant mothers.

By Application

Nutritional Supplements

Nutritional supplements are critical for pregnant women as they ensure the intake of essential vitamins and minerals necessary for both maternal health and fetal development. These products often include a mixture of vitamins such as folic acid, iron, and calcium, which play significant roles in preventing complications during pregnancy and supporting the overall health of both mother and baby. With increasing awareness about the importance of nutrition during pregnancy, more women are turning to supplements to fill any dietary gaps. The recommendation of specific supplements by healthcare providers further fuels the demand for this application, as more expectant mothers seek expert guidance on their nutritional needs.

Skincare

The skincare application segment encompasses a wide range of products specifically formulated to address the skin-related issues that may arise during pregnancy. Changes in hormones can lead to various skin conditions, including stretch marks, acne, and pigmentation. As a result, many expectant mothers are increasingly investing in skincare products that are safe for use during pregnancy. This has led brands to develop specialized formulations that incorporate natural and organic ingredients, catering to the growing demand for clean beauty products. The rise in social media influence has also encouraged women to share their skincare routines during pregnancy, further driving the demand for these products.

Clothing

The clothing application segment is primarily driven by the need for comfortable and functional attire that accommodates the changing body of pregnant women. Demand for stylish maternity wear has surged as women seek options that provide both comfort and elegance. This market segment includes a variety of clothing types, from everyday wear to special occasion dresses designed for expectant mothers. With an increasing number of women working during pregnancy, the demand for versatile clothing that can transition from professional settings to casual outings is on the rise. Moreover, the popularity of online shopping has made it easier for consumers to find and purchase maternity clothing suited to their taste and needs.

Comfort & Support

The comfort and support application focuses on products designed to enhance the well-being of expectant mothers during their pregnancy journey. This includes items like pregnancy pillows, support bands, and ergonomic seating options designed to alleviate discomfort associated with pregnancy. As the physical demands of carrying a baby increase, many women seek these products to help manage discomfort, particularly in the later stages of pregnancy. The growing awareness of body mechanics and ergonomic support is boosting this segment, with more brands focusing on developing innovative products to meet the needs of pregnant women.

Monitoring

The monitoring application segment includes products that facilitate the tracking of fetal health and maternal well-being during pregnancy. This segment has seen growth due to the increasing demand for home-based monitoring devices, such as fetal dopplers and wearable health technology. Expectant mothers are more inclined to take an active role in monitoring their health, leading to an increase in self-care and health management. The availability of user-friendly and accurate devices has contributed to the growth of this segment, as women seek reassurance and peace of mind regarding their baby's development and their own health throughout the pregnancy.

By Distribution Channel

Online Stores

Online stores have become a leading distribution channel for pregnancy products, driven by the convenience and accessibility that e-commerce offers. With a growing number of consumers preferring to shop from the comfort of their homes, online platforms provide an extensive range of products, often with detailed descriptions and customer reviews. This channel has been especially beneficial during the COVID-19 pandemic, where many consumers turned to online shopping to avoid crowded retail environments. The ease of comparing prices and options online, along with the ability to access exclusive online deals, has significantly increased the popularity of this distribution channel in the pregnancy products market.

Specialty Stores

Specialty stores that focus on pregnancy products offer a curated selection of items tailored specifically for expectant mothers. These stores often provide a personalized shopping experience, allowing consumers to receive expert advice and recommendations on products best suited to their needs. Specialty stores focus not only on the products themselves but also on creating an environment that supports the unique needs of pregnant women. This dedicated approach has made specialty stores a popular choice among consumers seeking high-quality and reliable pregnancy products, which in turn supports their growth in the market.

Maternity Stores

Maternity stores provide a focused environment for purchasing a variety of maternity-specific products, from clothing to accessories designed for expectant mothers. These stores typically carry a wide range of fashionable options, catering to the increasing demand for stylish maternity wear. The personalized service offered by maternity store staff fosters a comfortable shopping experience, where women can seek guidance on selecting the right products for their changing bodies. As the maternity clothing segment continues to grow, maternity stores play a vital role in meeting the specific needs of pregnant women, driving their importance as a distribution channel in the market.

Pharmacies

Pharmacies have become an essential distribution channel for pregnancy products, particularly for nutritional supplements and skincare items. Many expectant mothers turn to pharmacies for their healthcare needs, making it a convenient location to purchase pregnancy-related products. Pharmacies often carry a selection of trusted brands recommended by healthcare providers, which adds to their credibility as a distribution channel. The accessibility of pharmacies in local communities ensures that pregnant women can find necessary supplements and over-the-counter skincare products without having to travel far. This availability has reinforced the importance of pharmacies in the pregnancy products market.

Supermarkets/Hypermarkets

Supermarkets and hypermarkets offer a diverse selection of pregnancy products among their extensive inventory. This distribution channel benefits from the high foot traffic and convenience that large retail stores provide. Expectant mothers can easily locate essential items such as prenatal vitamins and skincare products during their regular grocery shopping trips. Supermarkets often feature promotions and discounts on pregnancy products, enticing consumers to purchase items they may not have initially considered. The combination of convenience, variety, and competitive pricing has solidified supermarkets and hypermarkets as significant players in the pregnancy products market.

By Ingredient Type

Folic Acid

Folic acid is a crucial ingredient in many prenatal vitamins and supplements, as it plays a vital role in fetal development, particularly in the early stages of pregnancy. This B-vitamin is essential for preventing neural tube defects, which can affect the spine and brain of the developing baby. As a result, the demand for products containing folic acid has surged, driven by increased awareness and recommendations from healthcare professionals. Expectant mothers are becoming more proactive about their nutritional intake, seeking products that ensure adequate folic acid levels to support their baby's health. The emphasis on folic acid has solidified its position as a key ingredient in pregnancy-related products.

Collagen

Collagen is increasingly being recognized for its beneficial properties in maintaining skin elasticity, which is particularly relevant during pregnancy as women's bodies undergo significant changes. Many skincare products, including stretch mark creams, incorporate collagen to help support the skin's structure and minimize the appearance of stretch marks. The growing popularity of collagen in beauty and skincare products has led to its integration into pregnancy-related items as well. Expectant mothers seeking effective solutions for managing skin changes during pregnancy are driving the demand for products containing collagen, making it a sought-after ingredient in the market.

Elastin

Elastin is another key ingredient found in stretch mark creams and skincare products aimed at expectant mothers. This protein is responsible for skin elasticity and helps maintain a youthful appearance by allowing the skin to stretch and return to its original shape. As pregnant women experience rapid changes in their bodies, products that contain elastin are becoming increasingly popular for their ability to support skin resilience. The emphasis on skin health during pregnancy has driven the demand for products rich in elastin, as women seek to prevent or reduce stretch marks while maintaining healthy skin during this transformative period.

Shea Butter

Shea butter is a natural ingredient widely used in skincare products, known for its deeply moisturizing properties. It is particularly beneficial during pregnancy, as it helps to alleviate dry and itchy skin often experienced by expectant mothers. Shea butter is commonly found in stretch mark creams and lotions designed for pregnancy, as it promotes skin hydration and may aid in preventing the formation of stretch marks. The growing desire for natural and organic ingredients in skincare has put shea butter at the forefront of many maternity-related products, appealing to consumers who prioritize clean beauty. Its versatility and effectiveness have solidified its status as a preferred ingredient in the pregnancy products market.

Aloe Vera

Aloe vera is celebrated for its soothing and healing properties and is increasingly being included in skincare products designed for pregnant women. Known for its ability to hydrate and calm irritated skin, aloe vera is often used in stretch mark creams and body lotions. Expectant mothers suffering from skin discomfort or sensitivity may find aloe vera-infused products particularly appealing, as they provide gentle relief without harsh chemicals. The trend toward natural skincare solutions has further propelled the demand for products containing aloe vera, making it a popular choice among consumers seeking safe and effective options during pregnancy.

By Region

The regional analysis of the pregnancy products market indicates a significant division in demand across different geographical areas. North America holds a substantial market share, estimated at around 35%, driven primarily by the high awareness of maternal health and the availability of a wide range of pregnancy-related products. The rising trend of online shopping has also contributed to the growth in this region, making it easier for expectant mothers to access various products. Following closely is Europe, which represents approximately 30% of the global market, with a strong inclination towards organic and natural products among consumers. The emphasis on sustainability and eco-friendly practices in Europe is significantly influencing the types of pregnancy products available in this market.

In the Asia Pacific region, the pregnancy products market is expected to witness a robust growth rate of around 8% CAGR due to the increasing number of expecting mothers and growing disposable income in countries like India and China. Women in this region are becoming increasingly aware of the importance of prenatal care, leading to an uptick in the demand for related products. Latin America and the Middle East & Africa are expected to account for about 15% and 10% of the market, respectively. In these regions, cultural perceptions and traditional practices concerning pregnancy are evolving, leading to a gradual increase in the acceptance of modern pregnancy products and healthcare practices.

Opportunities

The pregnancy products market presents numerous opportunities for growth and innovation, particularly in the realm of product development that caters to the unique needs of expectant mothers. As consumer preferences shift towards natural and organic ingredients, companies have the opportunity to create formulations that align with this trend. By focusing on sustainable sourcing and eco-friendly packaging, brands can appeal to environmentally conscious consumers who prioritize clean beauty products. Additionally, the rise of e-commerce provides an excellent opportunity for brands to reach a wider audience, allowing them to engage directly with consumers and build a loyal customer base. Companies can also capitalize on social media marketing to enhance brand visibility and encourage user-generated content, further driving engagement and sales.

Moreover, the increasing prevalence of personalized healthcare solutions offers a substantial opportunity within the pregnancy products market. Brands can explore innovative ways to customize products based on individual needs, from tailored prenatal vitamins to personalized skincare regimens. Collaborating with healthcare professionals and leveraging technology can lead to the development of unique offerings that truly resonate with consumers. Furthermore, as more women prioritize their health and well-being during pregnancy, there is potential for brands to expand their product lines to include additional health monitoring devices and wellness solutions. This diversification can open up new revenue streams and solidify a brand's position in the competitive landscape of the pregnancy products market.

Threats

Despite the growth prospects, the pregnancy products market faces several threats that could impact its expansion. One of the primary concerns is the prevalence of counterfeit products in the market, which poses a significant risk to consumer safety and brand reputation. The availability of unregulated and potentially harmful products undermines the trust that consumers place in established brands, leading to heightened scrutiny and potential regulation from government authorities. Additionally, the market is characterized by intense competition, with numerous brands vying for consumer attention. This saturation could lead to price wars, which may affect profit margins and make it challenging for smaller brands to sustain their operations. Moreover, changing consumer preferences can pose a threat if brands fail to adapt quickly to evolving demands, leading to potential loss of market share.

Another notable threat is the potential impact of economic downturns on consumer spending. In times of financial strain, expectant mothers may prioritize essential goods over premium products, which could limit the growth of the high-end segment of the pregnancy products market. Additionally, the ongoing COVID-19 pandemic has highlighted vulnerabilities in global supply chains, leading to potential disruptions that could affect product availability and pricing. Companies must remain vigilant in navigating these risks while maintaining quality and safety standards to retain consumer trust and loyalty in the ever-evolving landscape of pregnancy products.

Competitor Outlook

• Burt's Bees
• Earth Mama Organics
• Pregnancy Safe Skincare
• Motherlove Herbal Company
• Palmer's
• New Chapter
• SheaMoisture
• Hatch
• Bravado Designs
• Medela
• Nature's Way
• Bloom & Grow
• Freya Maternity
• Kindred Bravely
• JoJo Maman Bébé

The competitive landscape of the pregnancy products market is characterized by a mix of established brands and emerging companies, each vying for market share. Major players like Burt's Bees and Palmer's focus on delivering high-quality products that cater specifically to the needs of expectant mothers, often highlighting their natural and organic formulations. These brands benefit from strong brand loyalty and recognition, which play a significant role in driving sales. Additionally, the emergence of niche brands that specialize in specific product categories, such as Earth Mama Organics and Motherlove Herbal Company, is contributing to increased competition. These niche players often prioritize sustainability and clean ingredients, appealing to health-conscious consumers looking for safer alternatives.

Furthermore, collaborations between brands and healthcare professionals are becoming increasingly common, as companies seek to enhance their credibility and establish trust with consumers. For instance, brands like New Chapter and Medela often engage with healthcare providers to promote their products, ensuring that they are recommended by trusted sources. This strategy helps to solidify their position in the market while expanding their reach. Additionally, the rise of influencer marketing has significantly impacted the competitive landscape, as brands leverage social media to engage directly with consumers, showcase product benefits, and build authentic connections.

As the market continues to evolve, companies that prioritize innovation and adaptability will likely emerge as leaders in the pregnancy products space. Brands that focus on incorporating the latest trends, such as personalized healthcare solutions and sustainable practices, are well-positioned to capture the attention of consumers. Furthermore, companies that invest in research and development to create cutting-edge products that address the changing needs of expectant mothers will enhance their competitive edge, ultimately driving growth in the pregnancy products market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Hatch
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Medela
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Palmer's
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Burt's Bees
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 New Chapter
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Bloom & Grow
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nature's Way
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SheaMoisture
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Bravado Designs
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Freya Maternity
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Kindred Bravely
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Earth Mama Organics
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Pregnancy Safe Skincare
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Motherlove Herbal Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 JoJo Maman Bébé
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pregnancy Products Market, By Application
    • 6.1.1 Nutritional Supplements
    • 6.1.2 Skincare
    • 6.1.3 Clothing
    • 6.1.4 Comfort & Support
    • 6.1.5 Monitoring
  • 6.2 Pregnancy Products Market, By Product Type
    • 6.2.1 Prenatal Vitamins
    • 6.2.2 Stretch Mark Creams
    • 6.2.3 Maternity Clothes
    • 6.2.4 Pregnancy Pillows
    • 6.2.5 Fetal Dopplers
  • 6.3 Pregnancy Products Market, By Ingredient Type
    • 6.3.1 Folic Acid
    • 6.3.2 Collagen
    • 6.3.3 Elastin
    • 6.3.4 Shea Butter
    • 6.3.5 Aloe Vera
  • 6.4 Pregnancy Products Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Maternity Stores
    • 6.4.4 Pharmacies
    • 6.4.5 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Pregnancy Products Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pregnancy Products market is categorized based on

By Product Type

• Prenatal Vitamins
• Stretch Mark Creams
• Maternity Clothes
• Pregnancy Pillows
• Fetal Dopplers

By Application

• Nutritional Supplements
• Skincare
• Clothing
• Comfort & Support
• Monitoring

By Distribution Channel

• Online Stores
• Specialty Stores
• Maternity Stores
• Pharmacies
• Supermarkets/Hypermarkets

By Ingredient Type

• Folic Acid
• Collagen
• Elastin
• Shea Butter
• Aloe Vera

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Burt's Bees
• Earth Mama Organics
• Pregnancy Safe Skincare
• Motherlove Herbal Company
• Palmer's
• New Chapter
• SheaMoisture
• Hatch
• Bravado Designs
• Medela
• Nature's Way
• Bloom & Grow
• Freya Maternity
• Kindred Bravely
• JoJo Maman Bébé