Pre-workout Supplements

Pre-workout Supplements Market Outlook

The global pre-workout supplements market is projected to reach approximately USD 16.2 billion by 2035, growing at a robust CAGR of around 8.3% during the forecast period from 2025 to 2035. The growth of the market can be attributed to an increasing consumer awareness regarding health and fitness, coupled with a rising trend of gym culture and physical activities among individuals of all age groups. Additionally, the emerging focus on performance enhancement in sports and bodybuilding has significantly increased the demand for pre-workout supplements. Moreover, the growing influence of social media in promoting fitness trends and the availability of a diverse range of products are expected to further drive market growth. The busy lifestyle of consumers and the rising adoption of supplements as an essential part of the nutrition regimen have also contributed to the expanding market size.

Growth Factor of the Market

One of the principal growth factors driving the pre-workout supplements market is the increasing participation in fitness and athletic activities across the globe. With more individuals focusing on achieving their fitness goals, the demand for products that can enhance performance and endurance is on the rise. Furthermore, the increasing prevalence of chronic diseases and health concerns such as obesity and diabetes has led individuals to adopt healthier lifestyles, where pre-workout supplements play a vital role. The innovation in product formulations, catering to specific dietary needs such as vegan, gluten-free, and organic ingredients, is also enhancing market appeal. Additionally, the rise of e-commerce and online retail channels has made it easier for consumers to access a wide variety of pre-workout supplements conveniently. These factors combined are creating a favorable environment for the growth of the pre-workout supplements market.

Key Highlights of the Market

• Projected market size of USD 16.2 billion by 2035.
• Anticipated CAGR of 8.3% during 2025-2035.
• Increasing participation in fitness activities driving demand.
• Growth in e-commerce facilitating product accessibility.
• Innovative formulations appealing to health-conscious consumers.

By Product Type

Powder:

Powdered pre-workout supplements are among the most popular forms in the market, accounting for a significant share due to their versatility and mixability with different beverages. These products often contain a blend of ingredients that enhance energy levels, endurance, and focus, making them a favorite among serious athletes and fitness enthusiasts. The ability to customize serving sizes according to individual needs also contributes to their appeal. Moreover, these powders often come in a variety of flavors, which enhances the overall consumption experience. The growth in gym culture and the rising trend of fitness influencers promoting powdered supplements have further fueled this segment's expansion, as consumers look for efficient and effective ways to optimize their workouts.

Capsules:

Capsules are another prevalent form of pre-workout supplements, particularly favored by individuals seeking convenience and ease of use. The encapsulation of active ingredients allows for a tasteless experience, making it an ideal choice for those who may not enjoy the flavors of powdered options. This format is especially beneficial for consumers who travel frequently or have busy lifestyles, as capsules can be easily consumed on-the-go without the need for mixing or preparation. Additionally, capsules often provide precise dosages, ensuring that users can track their intake accurately. As a result, the capsule segment continues to grow, appealing to consumers looking for straightforward, no-fuss supplementation.

Ready-to-Drink:

Ready-to-drink pre-workout supplements represent a growing trend in the market, combining convenience with efficacy. These beverages are pre-mixed and packaged for immediate consumption, making them an attractive option for consumers who wish to save time and effort. The ready-to-drink format caters to on-the-go lifestyles, as they can be easily stored and consumed anytime, anywhere. Furthermore, manufacturers are increasingly focusing on creating functional beverages that not only provide energy but also include added health benefits, such as vitamins and electrolytes. This combination of convenience and added features is expected to drive the growth of this segment significantly in the coming years.

Tablets:

Tablet-based pre-workout supplements are relatively less popular compared to powders and ready-to-drink options, but they still hold a niche market segment. Tablets offer a highly portable solution for consumers who prefer a no-mess and no-mix option for their pre-workout regimen. They are easy to swallow and can often be consumed with water or another beverage, making them a practical choice for many. However, the tablet segment's growth may be constrained by the limited range of formulations that can be effectively delivered in tablet form. Nevertheless, manufacturers are working on innovative tablet formulations that may enhance the appeal of this segment, attracting more users over time.

Energy Bars:

Energy bars are increasingly being recognized as viable pre-workout supplements due to their nutritional benefits and convenience. These bars are formulated to provide sustained energy and essential nutrients that support workout performance. They are often made from a blend of protein, carbohydrates, and healthy fats, making them an excellent choice for individuals looking to fuel their workouts without consuming traditional supplements. The rise in demand for snackable forms of nutrition combined with an emphasis on clean eating is propelling the energy bar segment, as consumers opt for healthier snack alternatives that can double as pre-workout fuel.

By Application

Fitness:

The fitness application segment holds a significant portion of the pre-workout supplements market as many individuals engage in fitness routines to maintain overall health and well-being. Pre-workout supplements tailored for fitness enthusiasts focus on ingredients that enhance energy levels and endurance, allowing users to optimize their workout sessions. As more individuals prioritize fitness as part of their lifestyle, the demand for effective pre-workout products in this category is expected to grow substantially. The increasing prevalence of fitness clubs, personal trainers, and community-based fitness programs is also driving awareness and consumption of pre-workout supplements targeted at fitness applications.

Bodybuilding:

Bodybuilding is another key application driving the pre-workout supplements market, as athletes and bodybuilders often seek products that support muscle growth, strength, and recovery. Pre-workout supplements in this category typically contain high doses of protein, creatine, and other anabolic ingredients that promote muscle hypertrophy. The bodybuilding community is highly engaged with supplement use, often relying on scientifically formulated products to enhance workout performance and results. Moreover, the rise of competitive bodybuilding events and platforms has spurred interest in effective supplementation, leading to an increase in the variety of products catering specifically to this application.

Endurance Sports:

Endurance sports, such as running, cycling, and triathlons, require sustained energy and stamina, making pre-workout supplements a crucial component for athletes engaged in these activities. The formulations in this segment are often focused on enhancing endurance and delaying fatigue through the use of ingredients like beta-alanine and citrulline malate. As more people participate in endurance sports, the demand for specialized pre-workout supplements that cater to this application is on the rise. The focus on performance optimization and recovery in endurance sports is also driving innovation in product formulations, leading to a broader range of offerings in the market.

Weightlifting:

Weightlifting requires significant effort and energy, and pre-workout supplements tailored for this application are designed to maximize power output and performance. These products typically contain ingredients that enhance strength, focus, and energy levels, providing athletes with the necessary fuel to perform intense lifting sessions. The increasing popularity of strength training and weightlifting programs in gyms and fitness communities is contributing to the growing demand for pre-workout supplements aimed at this application. Additionally, the rise of social media influencers promoting weightlifting and strength training is further boosting the awareness and consumption of pre-workout products among enthusiasts.

Others:

The "Others" application segment encompasses a variety of use cases, including recreational sports and casual workouts. While this segment may not dominate the market, it is steadily growing as more consumers seek to enhance their physical performance and recovery, regardless of their specific athletic objectives. Pre-workout supplements designed for casual users may focus on general energy boosting and improved focus, catering to those who engage in less intense physical activities. The increasing trend of health and wellness among the general population is likely to contribute to the gradual growth of this application segment, as more individuals recognize the benefits of supplementation.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel for pre-workout supplements, driven by the convenience and accessibility they offer to consumers. E-commerce platforms allow users to browse a wide selection of products, compare prices, and read customer reviews before making a purchase. The rise of digital marketing and social media influencers has also played a crucial role in promoting various pre-workout brands, leading to a surge in online sales. Additionally, online retailers often provide exclusive discounts and promotions, further attracting consumers who prefer shopping from the comfort of their homes. As the trend of online shopping continues to grow, this distribution channel is expected to maintain its significant share of the market.

Specialty Stores:

Specialty stores focusing on sports nutrition and health supplements play an essential role in the distribution of pre-workout products. These stores typically offer a curated selection of high-quality products, allowing consumers to receive expert advice and personalized recommendations from knowledgeable staff. The atmosphere in specialty stores often encourages a sense of community, where fitness enthusiasts can discuss their experiences and share insights. As consumers become more discerning about their supplement choices, the demand for specialty stores is likely to remain steady, catering to niche markets and providing targeted products that align with specific fitness goals.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets represent a traditional yet significant distribution channel for pre-workout supplements. These retail outlets provide consumers with the convenience of one-stop shopping, combining grocery needs with health and wellness products. The availability of pre-workout supplements in these stores increases product visibility and accessibility for a broader audience, including those who may not typically shop at specialty stores. Furthermore, the growing section dedicated to health and wellness products within supermarkets is indicative of the rising consumer interest in fitness and supplementation, leading to increased shelf space for pre-workout products in these establishments.

Convenience Stores:

Convenience stores, although smaller than other distribution channels, play a critical role in capturing impulsive buyers seeking quick and accessible pre-workout options. These stores often stock a limited range of pre-packaged supplements such as energy bars and ready-to-drink beverages, appealing to consumers looking for on-the-go solutions. The increasing foot traffic in convenience stores, particularly in urban areas, presents an opportunity for pre-workout brands to reach a diverse consumer base. Moreover, as health-conscious trends continue to grow, convenience stores are likely to expand their offerings of pre-workout supplements, catering to consumers who prioritize health even in their busy lifestyles.

By Ingredient Type

Caffeine:

Caffeine is a widely used ingredient in pre-workout supplements due to its well-documented ability to enhance energy levels, focus, and endurance. As a stimulant, caffeine helps improve athletic performance by reducing perceived exertion and delaying fatigue. Its popularity in the pre-workout segment stems from its availability in various forms, including powdered, liquid, and capsule formats. Moreover, consumers are often familiar with caffeine's effects, making them more likely to choose products containing this ingredient. As the market grows, innovative caffeine formulations, such as time-released versions, are expected to emerge, further driving its demand in pre-workout products.

Creatine:

Creatine is another essential ingredient in pre-workout supplements, particularly valued for its role in enhancing strength, power, and muscle mass. As a naturally occurring compound in the body, creatine helps replenish adenosine triphosphate (ATP) levels, providing a quick source of energy during intense exercise. The scientific backing behind creatine's efficacy has made it a staple in the bodybuilding and fitness community, leading to its incorporation in a wide range of pre-workout formulations. With ongoing research demonstrating its benefits, the demand for creatine-based pre-workout supplements is projected to grow, especially among athletes aiming for optimal performance.

Beta-Alanine:

Beta-alanine is gaining popularity in the pre-workout supplements market for its ability to improve endurance and delay muscle fatigue during high-intensity exercise. This amino acid works by increasing carnosine levels in the muscles, which helps buffer lactic acid build-up during prolonged activities. As a result, beta-alanine is a common ingredient in pre-workout formulations aimed at athletes participating in endurance sports and high-intensity training. The growing awareness of its benefits, along with increased consumer interest in performance-enhancing ingredients, is expected to drive the demand for beta-alanine in pre-workout supplements moving forward.

Citrulline Malate:

Citrulline malate is becoming a popular inclusion in pre-workout supplements due to its potential benefits in enhancing blood flow and reducing fatigue during exercise. This compound helps increase nitric oxide production, leading to improved blood circulation and nutrient delivery to the muscles. As a result, many athletes and fitness enthusiasts incorporate citrulline malate into their pre-workout routines to boost performance and recovery. The ongoing research into its effects and the rise in consumer awareness regarding its benefits are likely to propel the growth of pre-workout supplements featuring citrulline malate in their formulations.

BCAAs:

Branched-chain amino acids (BCAAs) play a vital role in muscle recovery and growth, making them a key ingredient in many pre-workout supplements. Consisting of leucine, isoleucine, and valine, BCAAs help reduce muscle soreness and enhance exercise performance. Athletes and fitness enthusiasts often take BCAAs before workouts to minimize muscle breakdown and support recovery post-exercise. The rising focus on muscle health and recovery among the fitness community is expected to drive the demand for pre-workout supplements featuring BCAAs, as consumers seek effective ways to enhance their workout results.

By Region

The North American region holds a dominant share of the global pre-workout supplements market, driven by the high prevalence of fitness culture and health-conscious consumers. The United States, in particular, is a significant contributor to this market, with an increasing number of individuals participating in gym activities and adopting healthier lifestyles. The region is expected to exhibit a steady CAGR of approximately 7.9% during the forecast period, supported by innovative product launches and the presence of prominent manufacturers. The growing popularity of fitness programs, bodybuilding competitions, and online fitness coaching further fuels market expansion in North America.

In Europe, the pre-workout supplements market is witnessing substantial growth, primarily attributed to the rising trend of health and wellness among consumers. The United Kingdom, Germany, and France are among the leading markets in this region, with an increasing focus on nutrition and fitness. The European market is expected to grow at a CAGR of around 8.1% during the forecast period, driven by the growing demand for natural and organic ingredients in pre-workout formulations. Additionally, the rise of e-commerce and health-oriented retail channels is enhancing product accessibility and driving consumer engagement in this region.

Opportunities

The pre-workout supplements market is presented with a multitude of opportunities for growth and innovation. One significant opportunity lies in the expanding consumer base, particularly among millennials and Gen Z, who are increasingly conscious about health and fitness. This demographic shift presents brands with the chance to tap into new markets by developing tailored marketing strategies and product offerings that resonate with younger consumers. Additionally, there is a growing trend toward clean label products, where consumers are seeking transparency and natural ingredients in their supplements. Brands that can innovate and offer products with clean ingredients and clear health benefits are likely to attract a loyal customer base. Furthermore, the rising trend of online shopping facilitated by e-commerce platforms also opens up new avenues for reaching consumers, allowing for wider distribution and better customer engagement.

Another area of opportunity lies in the development of specialized pre-workout supplements catering to niche markets, such as vegan, gluten-free, or keto-friendly formulations. As consumers become more particular about their dietary preferences and restrictions, there is an increasing demand for products that align with specific lifestyles. Companies that can offer unique formulations while also addressing common consumer concerns—such as digestive health or allergen sensitivities—can differentiate themselves in a crowded market. Additionally, collaborative partnerships with fitness influencers and personal trainers can serve as powerful marketing tools, effectively driving brand awareness and product trials. Overall, the pre-workout supplements market is poised for continued growth as brands respond to evolving consumer demands and preferences.

Threats

The pre-workout supplements market faces various threats that could hinder its growth. One of the primary threats is the increasing scrutiny and regulation surrounding dietary supplements, particularly as consumers become more aware of product safety and ingredient efficacy. Regulatory bodies in different regions are imposing stricter guidelines and requirements for labeling, quality control, and health claims. This scrutiny can pose challenges for manufacturers, leading to increased compliance costs and potential barriers to market entry for smaller companies. Additionally, the proliferation of counterfeit and substandard products can undermine consumer trust in the industry, leading to skepticism about the safety and effectiveness of legitimate pre-workout supplements. Companies that fail to adhere to regulations or prioritize product quality may find themselves at a disadvantage as consumers prioritize safety and transparency.

Another significant threat to the market is the growing competition from alternative sources of energy and nutrition. As consumers explore various methods for enhancing their workout performance, traditional pre-workout supplements may face competition from whole food alternatives, such as energy-dense snacks or natural sources of caffeine. Additionally, the rise of functional foods and beverages that serve as pre-workout options could divert consumer attention away from traditional supplements. Brands will need to continuously innovate and adapt to changing consumer preferences to retain market share and appeal to a wider audience. Failing to do so may result in stagnant market growth and lost opportunities for product differentiation.

Competitor Outlook

• Optimum Nutrition
• Cellucor
• BSN
• MusclePharm
• Nutrabolt
• MyProtein
• GNC
• JYM Supplement Science
• Redcon1
• Kaged Muscle
• Vega
• Beast Sports Nutrition
• Ghost Lifestyle
• Rogue Fitness
• Bodybuilding.com

The competitive landscape of the pre-workout supplements market is characterized by a diverse range of players, including established brands and emerging companies striving to capture market share. The presence of major brands such as Optimum Nutrition and Cellucor showcases the level of competition, as these companies invest significantly in research and development to offer innovative products. Moreover, many companies are increasingly focusing on branding and marketing strategies that emphasize lifestyle and community engagement, capitalizing on social media channels and influencer partnerships to reach consumers. This approach has allowed many brands to create a loyal customer base, while the ongoing trend of personalization in supplementation encourages companies to develop tailored product lines that cater to individual goals and preferences.

Key players in the market like MusclePharm and BSN have established strong reputations for producing effective and high-quality products, often leveraging endorsements from professional athletes and influencers to enhance their credibility. Additionally, players such as MyProtein and GNC are expanding their product lineups to include diverse formulations, catering to various consumer needs and preferences. This expansion is not limited to traditional pre-workout supplements but also includes products targeting specific dietary trends, such as vegan or gluten-free options. As the demand for clean and transparent ingredients grows, companies that prioritize ethical sourcing and sustainability in their formulations are likely to gain a competitive edge.

In conclusion, the pre-workout supplements market is a dynamic and rapidly evolving sector, driven by changing consumer preferences and an increasing focus on health and fitness. Brands that can innovate effectively while maintaining product quality and transparency are positioned to thrive in this competitive landscape. The ongoing trend toward personalized nutrition presents significant opportunities for growth, as companies tailor their offerings to meet the unique needs of individual consumers. As the market continues to grow, it will be essential for companies to remain agile and responsive to emerging trends and shifts in consumer behavior to maintain relevance and support sustainable growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 BSN
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 GNC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Vega
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Redcon1
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Cellucor
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 MyProtein
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nutrabolt
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 MusclePharm
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Kaged Muscle
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Rogue Fitness
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Ghost Lifestyle
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Bodybuilding.com
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Optimum Nutrition
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Beast Sports Nutrition
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 JYM Supplement Science
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pre-workout Supplements Market, By Application
    • 6.1.1 Fitness
    • 6.1.2 Bodybuilding
    • 6.1.3 Endurance Sports
    • 6.1.4 Weightlifting
    • 6.1.5 Others
  • 6.2 Pre-workout Supplements Market, By Product Type
    • 6.2.1 Powder
    • 6.2.2 Capsules
    • 6.2.3 Ready-to-Drink
    • 6.2.4 Tablets
    • 6.2.5 Energy Bars
  • 6.3 Pre-workout Supplements Market, By Ingredient Type
    • 6.3.1 Caffeine
    • 6.3.2 Creatine
    • 6.3.3 Beta-Alanine
    • 6.3.4 Citrulline Malate
    • 6.3.5 BCAAs
  • 6.4 Pre-workout Supplements Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Convenience Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Pre-workout Supplements Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pre-workout Supplements market is categorized based on

By Product Type

• Powder
• Capsules
• Ready-to-Drink
• Tablets
• Energy Bars

By Application

• Fitness
• Bodybuilding
• Endurance Sports
• Weightlifting
• Others

By Distribution Channel

• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores

By Ingredient Type

• Caffeine
• Creatine
• Beta-Alanine
• Citrulline Malate
• BCAAs

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Optimum Nutrition
• Cellucor
• BSN
• MusclePharm
• Nutrabolt
• MyProtein
• GNC
• JYM Supplement Science
• Redcon1
• Kaged Muscle
• Vega
• Beast Sports Nutrition
• Ghost Lifestyle
• Rogue Fitness
• Bodybuilding.com