Point of Use POU Water Purifiers

Point of Use POU Water Purifiers Market Outlook

The global Point of Use (POU) water purifiers market has been valued at approximately USD 25.3 billion in 2023, with an anticipated compound annual growth rate (CAGR) of 9.6% from 2025 to 2035. This growth can be attributed to increasing concerns regarding water quality, heightened awareness about health and hygiene, and a growing preference for potable water among consumers. As populations continue to expand and urbanization accelerates, the demand for convenient and efficient water purification solutions is expected to surge. Moreover, technological advancements in water purification methods, coupled with rising disposable income and changing lifestyles, are poised to further drive the market. The shift towards environmentally friendly and sustainable purification technologies also plays a significant role in shaping market dynamics.

Growth Factor of the Market

The POU water purifiers market is experiencing robust growth due to several key factors. Firstly, the increasing prevalence of waterborne diseases has led to a heightened awareness regarding the importance of water purification, prompting consumers to invest in reliable POU systems. Additionally, the expansion of urban infrastructure and the resultant demand for clean water, particularly in densely populated areas, significantly contributes to market growth. Furthermore, the rapid technological advancements in purification methods such as reverse osmosis and ultrafiltration have made these systems more efficient and accessible, appealing to a broader audience. The rising trend of DIY water purification systems allows consumers to take control of their drinking water quality, driving demand for POU solutions. Lastly, the growing focus on sustainability and environmental conservation has encouraged manufacturers to develop eco-friendly POU water purifiers, fostering market expansion.

Key Highlights of the Market

• The global POU water purifiers market is projected to reach USD 45 billion by 2035.
• Rapid urbanization is significantly boosting the demand for residential water purification systems.
• Technological innovations are enhancing the efficiency and effectiveness of POU water purifiers.
• Online retail channels are witnessing substantial growth due to the convenience of purchasing water purification systems.
• Regulatory bodies are implementing stricter guidelines to ensure the safety and quality of drinking water, positively impacting the market.

By Product Type

Under the Sink:

Under-sink water purifiers are gaining traction among consumers seeking permanent solutions that do not take up countertop space. These systems are installed beneath the kitchen sink, allowing for easy access to purified water via a dedicated faucet. Their popularity can be attributed to their efficiency in purifying large quantities of water while maintaining aesthetic appeal in kitchen designs. Moreover, under-sink models often utilize advanced filtration technologies such as reverse osmosis, ensuring high-quality water free from contaminants. As more homeowners prioritize clean water access and convenience, the demand for under-sink POU purifiers is expected to rise significantly.

Countertop:

Countertop water purifiers are favored for their ease of installation and portability, making them an attractive option for renters and those who frequently relocate. These systems do not require permanent installation and can be easily connected to existing faucets, providing an immediate solution for purified drinking water. Countertop models often feature multi-stage filtration systems that effectively remove impurities and enhance taste. Their compact design allows them to fit seamlessly into various kitchen layouts, catering to diverse consumer preferences. As awareness of water quality increases, countertop purifiers are likely to see sustained demand, especially in urban areas.

Faucet-mounted:

Faucet-mounted water purifiers offer a simple and cost-effective way to ensure access to clean drinking water. These systems attach directly to existing faucets, making them easy to install and operate. Their compact design and affordability make them appealing to budget-conscious consumers and small households. Typically featuring a multi-stage filtration process, faucet-mounted purifiers efficiently remove contaminants while maintaining essential minerals in the water. As consumers seek convenient and affordable purification options, the market for faucet-mounted systems is projected to expand, particularly in developing regions where access to clean water is critical.

Pitcher:

Pitcher water purifiers are popular among consumers looking for a quick and accessible method to improve water quality. These portable systems consist of a pitcher equipped with a filter that removes impurities from tap water, making them ideal for households with limited space or those who want a low-cost solution. Their ease of use and the ability to store water in the refrigerator contribute to their popularity. However, the limited filtration capacity and the need for regular filter replacement can deter some consumers. Despite these challenges, the growing emphasis on health and wellness is likely to maintain interest in pitcher purifiers, especially among health-conscious individuals.

Portable:

Portable water purifiers have gained traction among outdoor enthusiasts and travelers, as they provide a convenient solution for accessing clean water in remote locations. These systems are typically lightweight and easy to carry, making them suitable for camping, hiking, and other outdoor activities. Portable purifiers utilize various technologies, including filtration and UV disinfection, ensuring water safety in diverse environments. The increasing popularity of outdoor recreational activities and the growing awareness of the need for safe drinking water are expected to drive the demand for portable POU water purifiers, making them an essential tool for adventurers.

By Application

Residential:

The residential segment dominates the POU water purifiers market, driven by increasing consumer awareness regarding the importance of clean drinking water. Homeowners are investing in purification systems to ensure their families have access to safe and healthy water, free from pollutants and contaminants. The rising prevalence of waterborne diseases and the growing emphasis on health and wellness have led many households to prioritize water purification solutions. Additionally, the convenience of POU systems allows families to enjoy purified water directly from their taps, catering to the increasing demand for on-demand solutions. As a result, the residential application of POU water purifiers is expected to continue its upward trajectory.

Commercial:

The commercial segment of the POU water purifiers market is experiencing significant growth as businesses prioritize the health and safety of their employees and customers. From restaurants and cafes to offices and educational institutions, the demand for clean drinking water is driving the adoption of POU systems. Many businesses are opting for cost-effective solutions that can provide high-quality water without the need for large storage tanks or complex installations. Furthermore, the focus on employee wellness and customer satisfaction has prompted companies to invest in reliable water purification systems. As this trend continues, the commercial application of POU purifiers is anticipated to grow substantially.

Industrial:

In the industrial sector, the need for high-quality water for various processes is paramount, leading to the adoption of POU water purifiers. Industries such as food and beverage manufacturing, pharmaceuticals, and electronics require purified water for production, cleaning, and operational purposes. The implementation of stringent regulations regarding water quality and safety has prompted companies to invest in reliable purification technologies. POU water purifiers offer an efficient solution, ensuring a constant supply of clean water while minimizing operational costs. As industries evolve and regulations tighten, the industrial application of POU purifiers is expected to witness robust growth.

By Technology

Reverse Osmosis (RO):

Reverse osmosis (RO) technology remains a leading method in the POU water purifiers market due to its effectiveness in removing a wide range of contaminants, including heavy metals, chemicals, and microorganisms. RO systems utilize a semi-permeable membrane to separate impurities from water, ensuring high-quality drinking water for consumers. The growing concerns about water safety and quality have driven the adoption of RO purifiers in residential, commercial, and industrial applications. Additionally, advancements in RO technology, such as improved membrane durability and efficiency, are enhancing system performance while reducing waste. As awareness of water quality continues to rise, the demand for RO-based POU purifiers is expected to expand significantly.

Ultrafiltration (UF):

Ultrafiltration (UF) technology is gaining popularity for its ability to remove suspended solids, bacteria, and viruses from water while preserving essential minerals. UF systems operate without the need for electricity and are typically easier to maintain than other technologies. Their affordability and efficiency make them an attractive option for consumers seeking reliable water purification solutions. As health consciousness grows, many households are turning to UF purifiers for their drinking water needs. The market for UF technology in POU water purifiers is projected to grow as consumers increasingly prioritize health and safety in their water sources.

UV Disinfection:

UV disinfection technology is becoming an essential method for ensuring microbiologically safe drinking water. This technology utilizes ultraviolet light to inactivate harmful pathogens, including bacteria and viruses, without the use of chemicals. UV purifiers are often used in conjunction with other filtration methods to provide comprehensive water purification. The growing awareness of waterborne diseases and the necessity of safe drinking water are driving the adoption of UV disinfection systems in residential and commercial applications. As technology improves and becomes more affordable, the demand for UV POU water purifiers is expected to increase significantly.

Activated Carbon:

Activated carbon technology is widely recognized for its effectiveness in improving water taste and odor while removing harmful chemicals, such as chlorine and volatile organic compounds. These systems work by adsorbing contaminants onto the carbon surface, providing a simple yet effective solution for many households. Activated carbon filters are often used in combination with other purification methods to enhance overall water quality. As consumers become more conscious of the importance of clean and great-tasting water, the demand for activated carbon-based POU purifiers is likely to experience steady growth. Their affordability and ease of use further contribute to their popularity in residential applications.

Others:

Other technologies in the POU water purifiers market include sediment filters, ion exchange systems, and ceramic filtration. These technologies offer various advantages depending on specific water quality issues and consumer needs. Sediment filters are effective in removing particulate matter from water, while ion exchange systems are beneficial for softening water and removing hard minerals. Ceramic filters provide a natural approach to water purification, effectively removing bacteria and sediments. As awareness of diverse water purification solutions increases, the demand for these alternative technologies is expected to grow, catering to specific consumer requirements and preferences.

By Reverse Osmosis

Standard Reverse Osmosis:

Standard reverse osmosis systems are designed for general household use, offering a reliable solution for purifying drinking water. These systems typically consist of multiple filtration stages, including pre-filters and a post-carbon filter, to ensure high-quality water. Standard RO purifiers are effective in removing a wide range of contaminants, making them a popular choice among consumers concerned about water safety. The increasing demand for clean drinking water is driving market growth for standard reverse osmosis systems, particularly in urban areas where tap water quality may be compromised. As technology advances, these systems are becoming more efficient and user-friendly, further enhancing their appeal to consumers.

Tankless Reverse Osmosis:

Tankless reverse osmosis systems represent a modern evolution in water purification technology, eliminating the need for bulky storage tanks. These systems provide an on-demand supply of purified water, making them ideal for households with limited space or those who prefer a streamlined design. Tankless RO purifiers utilize advanced filtration techniques to deliver high-quality water quickly, enhancing user convenience. The growing trend of minimalism in home design and the desire for efficient water solutions are contributing to the rising demand for tankless reverse osmosis systems. As consumers seek innovative technologies that blend functionality and aesthetics, tankless RO purifiers are expected to gain popularity.

By Ultrafiltration

Standard Ultrafiltration:

Standard ultrafiltration systems are widely recognized for their ability to provide effective water purification while maintaining essential minerals. These systems use a membrane filtration process to remove impurities, including bacteria, viruses, and colloids, ensuring microbiologically safe drinking water. Standard ultrafiltration systems are favored for their low maintenance requirements and ease of use, making them a popular choice among consumers. As awareness of water quality concerns grows, the demand for standard ultrafiltration purifiers is expected to rise, particularly in residential applications where families prioritize health and safety.

Advanced Ultrafiltration:

Advanced ultrafiltration systems incorporate additional filtration stages and innovative technologies to enhance purification processes. These systems may feature multiple membranes or integrated disinfection methods, providing a comprehensive solution for water quality improvement. Advanced ultrafiltration is particularly effective in areas with challenging water quality issues, ensuring safe and clean drinking water for consumers. The increasing focus on health and wellness, coupled with the need for high-quality water in various applications, is expected to drive the market for advanced ultrafiltration systems. As technology continues to evolve, these systems will likely become more accessible to a broader audience.

By Distribution Channel

Online Stores:

Online stores are rapidly emerging as a dominant distribution channel for POU water purifiers due to the convenience they offer consumers. E-commerce platforms allow customers to browse a wide range of products, compare prices, and read reviews, facilitating informed purchasing decisions. Additionally, online retailers often provide exclusive deals and discounts, making it an attractive option for budget-conscious consumers. The ongoing shift towards digital shopping, accelerated by the COVID-19 pandemic, has further solidified the importance of online channels in the POU water purifiers market. As more consumers embrace e-commerce for their shopping needs, the demand for online sales of POU water purifiers is anticipated to grow significantly.

Retail Stores:

Retail stores, including supermarkets and home improvement outlets, continue to play a crucial role in the distribution of POU water purifiers. These physical locations provide consumers with the opportunity to see and assess products before making a purchase, allowing for hands-on evaluations of various models. Retailers often feature a selection of popular brands and models, catering to diverse consumer preferences. In-store promotions and expert advice from staff further enhance the shopping experience, encouraging consumers to invest in water purification solutions. As awareness of water quality issues increases, the retail segment of the POU purifiers market is expected to maintain steady growth.

Direct Sales:

Direct sales are increasingly becoming a viable distribution channel for POU water purifiers, offering consumers personalized service and product recommendations. Companies leveraging direct sales models often engage in one-on-one consultations to educate customers about water quality and purification options. This approach fosters trust and builds long-term relationships with consumers, leading to increased brand loyalty. Additionally, the direct sales model allows companies to provide tailored solutions, ensuring customers receive products that meet their specific needs. As consumers seek reliable information and personalized service, the direct sales channel is likely to see sustained growth in the POU water purifiers market.

By Region

The regional analysis of the POU water purifiers market indicates that North America holds a significant share, accounting for approximately 35% of the total market value in 2023. The high awareness of water quality issues and the presence of advanced purification technologies contribute to North America's leading position. Additionally, the region exhibits a growing trend of adopting environmentally friendly and sustainable water purification solutions, aligning with consumer preferences for health and wellness. The market in North America is expected to grow at a CAGR of 8.5% from 2025 to 2035 as consumers increasingly prioritize clean drinking water solutions.

In Europe, the POU water purifiers market is also witnessing considerable growth, driven by stringent regulations regarding water quality and safety. The European market accounted for approximately 30% of the global market share in 2023, with an increasing emphasis on eco-friendly purification technologies. Factors such as rising disposable incomes and the growing trend of urbanization are contributing to the demand for POU systems in the region. The market in Europe is anticipated to grow at a CAGR of 9.2% during the forecast period, reflecting the region's commitment to improving water quality standards.

Opportunities

There are significant opportunities within the POU water purifiers market as consumer awareness regarding water quality continues to rise. With the increasing prevalence of contaminants in municipal water supplies and the growing concern over health implications, consumers are actively seeking reliable purification solutions. This presents a unique opportunity for manufacturers to innovate and develop advanced purification technologies that cater to diverse consumer needs. Furthermore, as urban populations expand, the demand for convenient and efficient water purification systems is likely to increase, providing businesses with a chance to capture a larger market share. Collaborations with health organizations and educational campaigns can also create awareness and drive the adoption of POU systems, amplifying growth prospects in the market.

Another promising opportunity lies in the expanding e-commerce landscape. As more consumers turn to online shopping for their household needs, businesses have the chance to leverage digital platforms to reach a broader audience. By investing in online marketing strategies and enhancing customer engagement, companies can effectively promote their POU water purifiers and cater to the growing demand. Additionally, the push towards sustainability and eco-friendly solutions presents a significant opportunity for manufacturers to develop green technologies and products that resonate with environmentally conscious consumers. By aligning their offerings with current trends and consumer preferences, companies can position themselves for long-term success in the market.

Threats

Despite the promising growth prospects of the POU water purifiers market, several threats could hinder its progress. One such threat is the presence of counterfeit products in the market, which can compromise consumer trust and negatively impact sales for reputable brands. As the demand for water purification solutions increases, unscrupulous manufacturers may introduce substandard products that do not meet regulatory standards, posing risks to consumer health. Additionally, established companies may face intense competition from emerging players offering innovative alternatives at lower prices, which could pressure profit margins. The market's susceptibility to economic fluctuations can also affect consumer spending on non-essential items like POU water purifiers, further complicating the competitive landscape.

Moreover, changes in government regulations and policies regarding water quality and safety can pose challenges for manufacturers. Stricter regulations may necessitate compliance with additional standards, leading to increased operational costs. Companies must remain vigilant and adapt to evolving regulations to mitigate potential risks. Additionally, the ongoing global supply chain disruptions may impact the availability of key components required for manufacturing POU systems. Any delays in production or increased costs may ultimately affect product delivery timelines and profitability. Therefore, companies must remain proactive in addressing these threats to ensure sustained growth and market presence.

Competitor Outlook

• Brita
• Pur
• AquaTru
• iSpring Water Systems
• Berkey Water Filters
• APEC Water Systems
• ZeroWater
• Waterdrop
• EcoWater Systems
• Culligan
• Pentair
• LG Electronics
• Whirlpool
• Samsung
• Revitalizer

The competitive landscape of the POU water purifiers market is characterized by the presence of several established players and emerging brands, each vying for market share through innovation and product differentiation. Leading companies such as Brita and PUR have built strong brand recognition and loyalty by consistently delivering high-quality water purification solutions that cater to consumer needs. These industry leaders invest heavily in research and development to enhance their product offerings and improve overall performance. In recent years, brand visibility has also increased through strategic marketing campaigns, partnerships, and collaborations that resonate with health-conscious consumers. The competitive landscape is continuously evolving as companies strive to stay ahead of market trends and meet changing consumer preferences.

Emerging players in the market are leveraging innovative technologies and unique features to attract consumers. Brands like Waterdrop and ZeroWater have gained traction by focusing on advanced filtration methods and user convenience. Their products often incorporate smart technology, allowing users to monitor water quality and filter life through mobile applications. This technological integration is appealing to a tech-savvy audience seeking modern solutions for water purification. Additionally, companies that prioritize sustainability and eco-friendliness are increasingly resonating with consumers, driving demand for green products in the market. The competitive dynamics will continue to shift as new players join the market and existing companies adapt to evolving consumer preferences.

Among the key players, APEC Water Systems and iSpring Water Systems are notable for their emphasis on reverse osmosis technology, known for its high efficiency in removing contaminants. These companies have established themselves as trusted brands within the residential segment, focusing on delivering comprehensive water purification solutions. Their robust distribution networks and customer service initiatives further enhance their market position. Additionally, companies like Berkey Water Filters are gaining popularity in the portable POU segment, catering to outdoor enthusiasts and travelers seeking reliable water purification solutions. The competitive environment will continue to be shaped by strategic collaborations, technological advancements, and a focus on meeting consumer demands for safe and clean drinking water.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Pur
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Brita
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 AquaTru
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Pentair
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Samsung
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Culligan
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Waterdrop
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Whirlpool
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 ZeroWater
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Revitalizer
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 LG Electronics
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 EcoWater Systems
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 APEC Water Systems
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Berkey Water Filters
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 iSpring Water Systems
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Point of Use POU Water Purifiers Market, By Technology
    • 6.1.1 Reverse Osmosis (RO)
    • 6.1.2 Ultrafiltration (UF)
    • 6.1.3 UV Disinfection
    • 6.1.4 Activated Carbon
    • 6.1.5 Others
  • 6.2 Point of Use POU Water Purifiers Market, By Application
    • 6.2.1 Residential
    • 6.2.2 Commercial
    • 6.2.3 Industrial
  • 6.3 Point of Use POU Water Purifiers Market, By Product Type
    • 6.3.1 Under the Sink
    • 6.3.2 Countertop
    • 6.3.3 Faucet-mounted
    • 6.3.4 Pitcher
    • 6.3.5 Portable
  • 6.4 Point of Use POU Water Purifiers Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Retail Stores
    • 6.4.3 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Point of Use POU Water Purifiers Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Point of Use POU Water Purifiers market is categorized based on

By Product Type

• Under the Sink
• Countertop
• Faucet-mounted
• Pitcher
• Portable

By Application

• Residential
• Commercial
• Industrial

By Technology

• Reverse Osmosis (RO)
• Ultrafiltration (UF)
• UV Disinfection
• Activated Carbon
• Others

By Distribution Channel

• Online Stores
• Retail Stores
• Direct Sales

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Brita
• Pur
• AquaTru
• iSpring Water Systems
• Berkey Water Filters
• APEC Water Systems
• ZeroWater
• Waterdrop
• EcoWater Systems
• Culligan
• Pentair
• LG Electronics
• Whirlpool
• Samsung
• Revitalizer