Plastic Construction Toys

Plastic Construction Toys Market Outlook

The global plastic construction toys market was valued at approximately USD 18 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of about 5.5% from 2025 to 2035. This growth is largely driven by the increasing demand for educational and developmental toys that promote creativity and cognitive skills among children. In addition to fostering imagination, the rising trend of interactive and engaging play experiences has led to a surge in the popularity of construction toys, appealing to both children and parents alike. Furthermore, manufacturers are consistently innovating and introducing new product variations that cater to the evolving preferences of modern consumers. The expansion of e-commerce platforms has also facilitated greater accessibility and convenience in purchasing these toys, significantly contributing to market growth.

Growth Factor of the Market

One of the primary growth factors for the plastic construction toys market is the increasing awareness among parents regarding the developmental benefits of such toys. These toys not only stimulate creativity but also enhance problem-solving skills and fine motor abilities in children. Moreover, the rise in disposable income and the growing trend of dual-income households have led to increased spending on children's toys, including construction sets. Additionally, the growing popularity of STEM (Science, Technology, Engineering, and Mathematics) education has prompted parents and educators to seek out toys that align with these educational principles, further boosting demand for construction toys. The influence of social media and influencer endorsements has also played a significant role in driving consumer interest towards innovative and branded construction toy offerings. Lastly, the expansion of retail channels and the introduction of interactive play options have ensured that these toys remain appealing to a wide range of children across various age groups.

Key Highlights of the Market

• The global plastic construction toys market is projected to grow at a CAGR of 5.5% from 2025 to 2035.
• The increasing awareness about the educational benefits of construction toys is a major growth factor.
• The rise of dual-income households has led to increased spending on children's toys.
• STEM education trends are boosting the demand for construction toys that promote learning.
• The expansion of e-commerce platforms has facilitated greater accessibility for consumers.

By Product Type

Building Blocks:

Building blocks represent a significant segment of the plastic construction toys market. These toys are typically designed to encourage open-ended play, allowing children to create and build structures using their imagination. The versatility of building blocks, coupled with their ability to enhance spatial awareness and fine motor skills, has made them a favorite among parents and educators alike. Companies are now offering themed sets that feature popular characters and settings, which enhance the overall play experience while catering to children's interests. Moreover, the introduction of larger, easy-to-grip blocks has broadened the demographic, making them accessible to younger children who are still developing their hand-eye coordination.

Interlocking Bricks:

Interlocking bricks are another popular category within the plastic construction toys market. These bricks come in various shapes and sizes and are designed to snap together securely, fostering more intricate designs and structures. The modular nature of interlocking bricks promotes critical thinking and problem-solving skills as children learn to design and build stable structures. Many brands have successfully marketed these products by integrating iconic themes, such as popular movies or franchises, attracting children and collectors alike. The availability of expansion packs allows for endless creativity, encouraging repeat purchases and long-term engagement with the product line.

Construction Vehicles:

Construction vehicles, often seen as an extension of plastic construction toys, have gained popularity among children who enjoy imaginative play scenarios. This segment includes toy trucks, cranes, bulldozers, and other vehicles that can be used to transport building materials or assist in construction activities. These toys not only encourage role-playing but also help children learn about different types of machinery and their functions. Manufacturers are increasingly focusing on realism, introducing licensed vehicles that mimic real-world counterparts, thus enhancing the play experience. The durability of these toys ensures that they can withstand outdoor play, making them a favorite for children who enjoy constructing elaborate play scenes.

Play Tools:

Play tools are a unique segment within the plastic construction toys market, designed to give children a hands-on experience in construction play. These tools, which can include toy hammers, screwdrivers, and wrenches, enable children to engage in pretend play that mimics real-life tasks. By incorporating these tools into their play, children can develop practical skills and an understanding of how things are built and repaired. The rise in DIY culture among parents has also fostered an interest in play tools, as they encourage children to learn about craftsmanship from a young age. Manufacturers are now creating tool sets that come with accompanying projects, promoting guided play that emphasizes learning outcomes.

Model Kits:

Model kits are a specialized segment of plastic construction toys that cater to older children and hobbyists. These kits often require more intricate assembly and can range from vehicles to architectural structures. The complexity of model kits fosters patience, attention to detail, and advanced problem-solving skills. This segment has witnessed a resurgence in popularity, especially among collectors and enthusiasts who appreciate the craftsmanship involved in building detailed models. The availability of themed kits based on popular media franchises has also fueled interest, providing a niche market for adults and teens who enjoy building detailed replicas. The increasing trend of adult hobbyism is expected to drive further growth in this segment.

By Application

Residential:

The residential application of plastic construction toys is the largest segment, primarily driven by the demand for toys among children in household settings. Parents often seek toys that provide both entertainment and educational value, making construction toys a popular choice. These toys encourage creative play, which is essential for cognitive development in early childhood. With the rise of online shopping and convenience, residential purchases have surged, leading to increased sales for manufacturers. Companies are also developing targeted marketing strategies that promote the benefits of such toys in enhancing family bonding time during play, further solidifying their presence in the residential market.

Commercial:

The commercial application of plastic construction toys includes their use in daycare centers, preschools, and recreational facilities. Educational institutions are increasingly incorporating these toys into their curricula to facilitate hands-on learning experiences. The ability of construction toys to promote teamwork, collaboration, and communication skills among children makes them highly valued in educational settings. Additionally, commercial establishments often purchase these toys in bulk to accommodate larger groups of children, providing an additional revenue stream for manufacturers. The growing trend of experiential learning is likely to bolster the commercial segment as educators recognize the importance of play in child development.

Educational:

Educational applications of plastic construction toys are gaining traction as parents and teachers alike seek products that blend fun with learning. These toys are designed to teach foundational concepts such as basic mathematics, engineering principles, and spatial awareness through interactive play. Brands are increasingly marketing their products as educational tools, emphasizing their alignment with STEM education initiatives. Workshops, camps, and after-school programs are also integrating these toys into their activities, thus expanding their market reach. The emphasis on academic success and skill development has propelled the demand for educational construction toys among parents who prioritize their children’s learning experiences.

Promotional:

Promotional applications of plastic construction toys involve their use as marketing tools or giveaways, often tied to specific brands or campaigns. Companies leverage the appeal of construction toys to enhance brand recognition and customer loyalty. By partnering with popular toy manufacturers, businesses can create customized toy sets that align with their branding, appealing to families and children. This strategy not only serves as a unique promotional item but also enhances customer engagement through interactive play experiences. As companies continue to explore innovative marketing strategies, the inclusion of construction toys as promotional products is expected to grow.

Others:

This category encompasses various applications of plastic construction toys that may not fit strictly into the other defined segments. This includes uses in therapeutic settings, where toys are used for occupational therapy and developmental assistance for children with special needs. These toys can help in fine motor skill development, cognitive engagement, and social interaction. Additionally, construction toys are sometimes utilized in community events or recreational activities, further expanding their reach. As awareness of the diverse benefits of play grows, the exploration of new applications for construction toys will likely continue to evolve.

By Distribution Channel

Online Stores:

Online stores have become the dominant distribution channel for plastic construction toys, fueled by the increasing convenience and accessibility of e-commerce platforms. The ability to shop from home has transformed consumer behavior, allowing parents to browse a wider range of products and compare prices with ease. Major online retailers often offer exclusive deals and discounts, further incentivizing purchases. Moreover, product reviews and ratings on these platforms can significantly influence buying decisions, providing parents with assurance about the quality and educational value of the toys. The growth of mobile shopping applications has also contributed to the rise of online sales, making it easier for consumers to purchase toys on the go, reinforcing this channel's importance in the market.

Specialty Stores:

Specialty stores, which focus primarily on toys and educational products, represent a significant distribution channel for plastic construction toys. These retailers often provide a curated selection of high-quality construction toys that are carefully sourced, allowing customers to find unique items that may not be available at larger outlets. The expertise of staff in specialty stores can enhance the shopping experience, as they can provide personalized recommendations based on a child's age and interests. Additionally, many specialty stores host in-store demonstrations and events, encouraging customers to engage with the toys before making a purchase. As families increasingly seek out educational and enriching toys, the appeal of specialty stores continues to thrive.

Department Stores:

Department stores serve as traditional retail outlets for plastic construction toys, providing a one-stop shopping experience for consumers. These stores often have dedicated toy sections that offer a range of construction toys from various brands, making it convenient for families to shop for gifts and everyday purchases. The ability to physically inspect the toys can be a significant advantage, as customers can assess quality and size before buying. Seasonal promotions and sales events in department stores can also drive higher foot traffic, leading to increased sales of construction toys during peak shopping periods, such as holidays and birthdays.

Toy Stores:

Toy stores are specialized retail establishments that focus entirely on selling toys, making them a prime destination for purchasing plastic construction toys. These stores often have extensive selections of construction toys, catering specifically to the interests of children and parents looking for educational play options. The staff in toy stores are usually knowledgeable about the products they sell, enabling them to provide recommendations and guidance to customers. Additionally, many toy stores create interactive displays that allow children to play with toys before making a purchase, enhancing the overall shopping experience. The strong emphasis on play and creativity in toy stores helps foster a positive association with construction toys among consumers.

Others:

This category includes alternative distribution channels, such as pop-up shops, fairs, and events where vendors sell plastic construction toys directly to consumers. These channels often provide unique opportunities for customers to discover new products and engage with brands in unconventional settings. Pop-up shops, for instance, may offer limited-edition toys or exclusive collaborations that can create a sense of urgency among buyers. Community fairs and events also allow for hands-on experiences, where children can interact with construction toys and participate in building activities. As the market continues to evolve, the exploration of diverse distribution channels will likely play a crucial role in reaching new customer segments.

By Material Type

ABS Plastic:

ABS (Acrylonitrile Butadiene Styrene) plastic is one of the most commonly used materials in the production of plastic construction toys. This material is favored for its excellent durability, strength, and resistance to impact, making it ideal for toys that are subjected to rough handling by children. Additionally, ABS plastic is lightweight, which enhances the play experience as children can easily manipulate the pieces. The vibrant colors that can be achieved with ABS plastic also contribute to the visual appeal of construction toys, attracting children’s attention. As safety standards continue to evolve, manufacturers are ensuring that ABS plastic used in toys complies with regulations regarding non-toxicity, thereby increasing consumer confidence in these products.

Polyethylene:

Polyethylene is another widely utilized material in the manufacturing of plastic construction toys, particularly known for its flexibility and versatility. This material often finds use in the production of larger toys, such as play vehicles and outdoor construction sets. Polyethylene is resistant to moisture and UV rays, making it suitable for outdoor play scenarios. Its lower density compared to other plastics allows for the creation of lightweight toys that are easy for children to handle. Additionally, the recycling capabilities of polyethylene align with the increasing demand for sustainable toy options, appealing to environmentally conscious consumers. As manufacturers look to diversify their material offerings, polyethylene remains a popular choice due to its practical benefits.

Polypropylene:

Polypropylene is a material that is gaining traction in the plastic construction toys segment due to its strength and resistance to chemicals. This thermoplastic polymer is often used in toys that require a degree of flexibility while still maintaining structural integrity. Polypropylene's durability ensures that toys can withstand extensive use, making them ideal for long-term play. Furthermore, this material can be produced in various colors and finishes, adding to the aesthetic appeal of toys. As consumers become more aware of the quality and longevity of the toys they purchase, the use of polypropylene in construction toys is expected to grow, particularly in premium product lines.

PVC:

Polyvinyl Chloride (PVC) is another material used in the plastic construction toy market, particularly for its versatility and cost-effectiveness. PVC is commonly used in the production of flexible toy components, such as figures and accessories that can be easily manipulated by children. While PVC has been criticized for its environmental impact, manufacturers are increasingly seeking ways to produce PVC toys that are compliant with safety standards and regulations, minimizing risks associated with its use. The affordability of PVC also allows manufacturers to offer a wide range of toys at varying price points, making them accessible to a broad audience. The challenge for companies will be to balance cost-effectiveness with growing consumer demand for sustainable materials.

Others:

This category encompasses a variety of materials used in the production of plastic construction toys, including biodegradable plastics and composites. As the market trends toward sustainability, the use of alternative materials that reduce environmental impact is becoming more prevalent. Innovative manufacturers are exploring the use of plant-based materials, which can provide similar properties to traditional plastics while being more eco-friendly. Additionally, composite materials that combine different types of plastics may offer enhanced performance characteristics, such as increased strength or flexibility. As consumer preferences shift towards sustainable and environmentally responsible products, the exploration of alternative materials in the toy industry is expected to gain momentum.

By Region

The North American region holds a prominent position in the plastic construction toys market, accounting for approximately 35% of the global market share in 2023. The region's robust economy, coupled with a strong emphasis on educational toys, has driven significant demand for construction toys among families. Additionally, the presence of major toy manufacturers and the trend of STEM education initiatives have further bolstered market growth. The region is expected to experience a CAGR of around 5% through 2035, as manufacturers continue to innovate and introduce new product lines that cater to the evolving preferences of consumers. The popularity of online shopping in North America is also expected to contribute to sustained revenue growth in this segment.

In Europe, the plastic construction toys market is witnessing steady growth, with countries such as Germany, the UK, and France leading the charge. The European market accounted for approximately 30% of the global share in 2023, driven by consumer demand for high-quality educational toys that promote developmental skills. As parents increasingly recognize the importance of play in childhood development, the trend towards purchasing construction toys is expected to continue. Furthermore, the European market is characterized by a growing emphasis on sustainability, with manufacturers exploring eco-friendly materials and production processes. This focus on sustainability will likely influence purchasing decisions, positioning Europe as a key player in the evolving landscape of plastic construction toys. Additionally, the market's projected CAGR of 4.8% indicates sustained growth potential in the years to come.

Opportunities

The plastic construction toys market presents several lucrative opportunities for manufacturers and retailers alike. One significant opportunity lies in the increasing trend toward sustainability, as consumers are becoming more environmentally conscious and are seeking out eco-friendly products. Manufacturers that invest in the research and development of biodegradable materials or sustainable production processes could capture the attention of this growing consumer segment. Additionally, creating awareness through marketing campaigns that highlight the environmental benefits of these toys could further enhance brand image and consumer loyalty. Furthermore, partnerships with educational institutions and organizations can lead to collaborative efforts aimed at promoting the importance of play in child development, thus opening new avenues for product placement and sales growth.

Another promising opportunity exists in the realm of digital integration, where traditional plastic construction toys can be enhanced with augmented reality (AR) and virtual reality (VR) elements. As technology continues to shape play experiences, integrating interactive features into construction toys can create a unique, engaging experience for children. For instance, toys that come with companion apps could provide step-by-step building instructions or educational content related to the constructed items. This innovation could attract tech-savvy consumers and appeal to the modern child's desire for interactive play. By capitalizing on the digital revolution, manufacturers can position themselves as industry leaders, driving growth and differentiation in an increasingly competitive market.

Threats

While the plastic construction toys market is poised for growth, it is not without its challenges. One major threat is the increasing competition from alternative toys that leverage technology, such as video games and digital applications. As children are drawn to interactive and screen-based play, traditional construction toys may face declining interest among certain demographics. This shift in preference necessitates that manufacturers adapt and innovate to remain relevant, potentially leading to increased investment costs in research and development. Furthermore, the rapid pace of technological advancement means that companies that do not keep up with trends may find themselves at a disadvantage, unable to attract the modern consumer.

Another significant threat to the plastic construction toys market arises from regulatory pressures concerning safety and environmental standards. Regulatory bodies across various regions are increasingly enforcing stringent safety regulations for children's toys, necessitating compliance from manufacturers. Failing to meet these regulations can result in product recalls, financial penalties, and damage to brand reputation, which can be detrimental, especially for smaller companies. Furthermore, rising consumer demand for sustainable products is prompting manufacturers to reconsider their materials and production processes, which may require significant investment. Those unable to adapt to the changing regulatory landscape may struggle to succeed in this evolving market.

Competitor Outlook

• LEGO Group
• Hasbro, Inc.
• Mattel, Inc.
• Playmobil
• K'NEX Industries, LLC
• BanBao
• Melissa & Doug
• Brio
• Magformers
• Gigo Toys
• VTech Electronics
• Little Tikes
• Melissa & Doug
• Geomag
• Hape International

The competitive landscape of the plastic construction toys market is characterized by the presence of both established brands and emerging players. Major companies like LEGO and Hasbro continue to dominate the market due to their strong brand recognition and extensive product ranges. LEGO has consistently innovated its offerings, introducing themed sets that align with popular culture, while Hasbro has leveraged its extensive portfolio of licensed products to attract a diverse customer base. These companies have substantial marketing budgets and distribution networks, allowing them to reach consumers effectively. Additionally, their commitment to quality and safety has fostered consumer trust, essential in the toy industry.

Emerging players, often focusing on niche markets or eco-friendly products, are also making significant inroads into the plastic construction toys market. Brands like BanBao and Gigo Toys are gaining traction by offering unique product lines that emphasize creativity and educational value. These companies often leverage the power of social media and online marketing strategies to connect with consumers, particularly parents who are increasingly seeking educational toys for their children. The competition between established and emerging brands fosters innovation, as companies strive to differentiate themselves through product design, functionality, and sustainability.

As the market evolves, collaborations and partnerships are becoming increasingly common as companies seek to enhance their offerings. For instance, licensing agreements with popular franchises allow toy manufacturers to create themed construction sets that appeal to children’s interests. Additionally, collaborations with educational institutions can provide manufacturers with insights into the developmental needs of children, leading to the creation of products that align with current educational trends. The growing emphasis on sustainability has also prompted companies to collaborate with environmental organizations to improve their practices and appeal to eco-conscious consumers. This collaborative approach is expected to shape the future landscape of the plastic construction toys market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Brio
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 BanBao
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Geomag
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Gigo Toys
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Playmobil
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 LEGO Group
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Magformers
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Hasbro, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Little Tikes
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Mattel, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Melissa & Doug
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 VTech Electronics
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Hape International
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 K'NEX Industries, LLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Plastic Construction Toys Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
    • 6.1.3 Educational
    • 6.1.4 Promotional
    • 6.1.5 Others
  • 6.2 Plastic Construction Toys Market, By Product Type
    • 6.2.1 Building Blocks
    • 6.2.2 Interlocking Bricks
    • 6.2.3 Construction Vehicles
    • 6.2.4 Play Tools
    • 6.2.5 Model Kits
  • 6.3 Plastic Construction Toys Market, By Distribution Channel
    • 6.3.1 Online Stores
    • 6.3.2 Specialty Stores
    • 6.3.3 Department Stores
    • 6.3.4 Toy Stores
    • 6.3.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Plastic Construction Toys Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Plastic Construction Toys market is categorized based on

By Product Type

• Building Blocks
• Interlocking Bricks
• Construction Vehicles
• Play Tools
• Model Kits

By Application

• Residential
• Commercial
• Educational
• Promotional
• Others

By Distribution Channel

• Online Stores
• Specialty Stores
• Department Stores
• Toy Stores
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• LEGO Group
• Hasbro, Inc.
• Mattel, Inc.
• Playmobil
• K'NEX Industries, LLC
• BanBao
• Melissa & Doug
• Brio
• Magformers
• Gigo Toys
• VTech Electronics
• Little Tikes
• Melissa & Doug
• Geomag
• Hape International