Pianos

Pianos Market Outlook

As of 2023, the global pianos market is valued at approximately USD 3.5 billion and is projected to grow at a compound annual growth rate (CAGR) of 4.2% from 2025 to 2035. The anticipated growth in this market can be attributed to the rising interest in music among younger generations and the increasing integration of technology in musical instruments, leading to enhanced user experiences. Additionally, the growing number of music schools and institutions globally has driven demand for pianos, making them a staple in both educational and professional settings. Furthermore, the innovation of digital and hybrid pianos, which cater to various consumer needs, has also bolstered market growth. Overall, the pianos market is evolving to meet the demands of a modern consumer base while maintaining its traditional roots.

Growth Factor of the Market

The growth of the pianos market is influenced by several key factors that contribute to its expanding scope and appeal. For one, the increasing popularity of music education, particularly among children and young adults, is catalyzing demand for pianos in educational institutions and homes alike. Additionally, cultural shifts toward self-expression through music have prompted individuals to invest in musical instruments as a means of personal development and leisure. Technological advancements in piano manufacturing, especially in the realm of digital and hybrid pianos, have made these instruments more accessible and appealing to tech-savvy consumers. The proliferation of online platforms that facilitate music learning and collaboration is another vital factor that encourages piano sales and usage. Furthermore, the desire for quality sound and craftsmanship in musical instruments continues to elevate the status of pianos, leading to sustained interest and investment in this segment.

Key Highlights of the Market

• The global pianos market is expected to reach USD 5 billion by 2035.
• The digital pianos segment is projected to exhibit the highest growth rate during the forecast period.
• North America accounts for a significant share of the market, driven by a strong culture of music education.
• Upright pianos are popular for their space-saving design, catering to urban consumers.
• Online distribution channels are gaining traction, offering customers convenience and variety.

By Product Type

Grand Pianos:

Grand pianos are often regarded as the pinnacle of piano craftsmanship, renowned for their rich sound quality and dynamic range. These instruments, available in various sizes from petite to concert grand, are favored in professional performances and higher-end music venues. The grand piano segment continues to attract discerning musicians who are willing to invest in quality sound and aesthetics. The high cost of these pianos, however, limits their market to affluent consumers and institutions that prioritize performance. Moreover, the craftsmanship involved in producing grand pianos ensures their longevity, adding to their appeal as a long-term investment for serious musicians.

Upright Pianos:

Upright pianos represent a practical and space-efficient option for many households and institutions. Their vertical design allows for placement in smaller spaces, making them a popular choice among urban dwellers who may lack the room for a grand piano. These pianos are commonly used in both private and educational settings, offering a balanced sound quality and accessibility for beginners and intermediate players. The upright piano market has seen technological enhancements, including improved action and soundboard designs, which have elevated their performance characteristics, further driving interest among consumers. Additionally, their relatively lower price point compared to grand pianos ensures their appeal across a broader demographic.

Digital Pianos:

Digital pianos have revolutionized the way musicians interact with their instruments, providing the convenience of portability and a wide range of features. Equipped with headphone outputs, built-in sound libraries, and practice functions, digital pianos cater to both beginners and advanced players seeking versatility. The growing interest in home recording and virtual music classrooms has further boosted the popularity of digital pianos, as they offer a realistic playing experience without the need for extensive maintenance. With the integration of connectivity features that allow for interfacing with music production software, digital pianos are becoming increasingly appealing to tech-savvy musicians. This segment is expected to witness substantial growth in the coming years as more consumers seek innovative and adaptable musical instruments.

Electric Pianos:

Electric pianos, while similar to digital pianos, often focus on delivering a unique sound experience, particularly those emulating classic electric piano sounds like Fender Rhodes or Wurlitzer. These instruments combine the authenticity of traditional pianos with electronic amplification, making them popular in genres like jazz, funk, and rock. Musicians appreciate the distinctive tonal qualities electric pianos bring, often using them in live performances and studio settings. With the resurgence of analog and vintage sounds, electric pianos have carved a niche market, attracting both professional artists and enthusiasts looking to explore unique soundscapes. Their design often incorporates modern technology, making them versatile for various applications, from home use to professional gigs.

Hybrid Pianos:

Hybrid pianos merge traditional acoustic piano elements with digital technology, offering musicians a unique playing experience that combines the best of both worlds. These instruments often feature real piano actions with digital sound engines, allowing for a more authentic touch while also offering versatile sound options. The rise in hybrid pianos can be attributed to the growing number of consumers who desire the aesthetic and tactile feel of an acoustic piano but also appreciate the advantages of modern technology, such as volume control and varied sound settings. This segment appeals to both serious musicians and casual players, providing the flexibility required for a variety of musical scenarios, from practice sessions to performances.

By Application

Professional Performance:

Pianos are a staple in the professional music performance sector, serving as the backbone for various music genres, from classical to contemporary. Artists and performers often choose high-quality grand pianos for concerts and recitals, as the sound projection and tonal richness are crucial to their performances. The demand for stage-ready pianos has led manufacturers to innovate designs that enhance portability without sacrificing sound quality. The professional performance market is expected to see steady growth, driven by an increasing number of music festivals, concerts, and live events that require top-notch instruments to deliver memorable musical experiences.

Music Education & Training:

In the realm of music education and training, pianos play an essential role in developing foundational skills for aspiring musicians. Schools, colleges, and private instructors often utilize upright and digital pianos due to their accessibility and ease of use. The growing emphasis on music education in school curriculums has increased the demand for pianos, as they form a key component of music programs. Many institutions are investing in quality pianos to provide students with the best possible learning experience, fostering a new generation of musicians. As interest in music education continues to rise, the market for pianos within educational settings is expected to expand correspondingly.

Entertainment & Leisure:

Pianos also find significant usage in entertainment and leisure applications, where they serve as a source of enjoyment and relaxation for individuals and families. Many households invest in upright or digital pianos for personal enjoyment, providing opportunities for casual playing and social gatherings. The rise of home entertainment trends has led to an increase in piano sales, as consumers look for ways to enhance their living spaces with musical instruments. Additionally, the growing popularity of online tutorials and music learning apps makes it easier for people to engage with music at their own pace, further driving interest in piano purchases for recreational use.

Recording Studios:

Recording studios heavily rely on high-quality pianos to capture the nuances of musical compositions and performances. The demand for grand pianos, in particular, is strong in professional studios, where they are often used for recording classical music and other genres that require intricate sound production. As more musicians and producers invest in home studio setups, the need for versatile and high-quality pianos is on the rise. Recording studios are increasingly adopting digital pianos for their practicality and ease of integration into digital audio workstations, allowing for a broader range of sound manipulation and production capabilities. This segment is poised to grow as the music production landscape continues to evolve.

Others:

The "Others" category encompasses various niche applications of pianos, including therapeutic uses, community programs, and artistic collaborations. Pianos are used in music therapy to aid in emotional and psychological healing, providing therapeutic benefits for individuals across different age groups. Community programs often leverage pianos to foster musical engagement and social interaction among participants. Additionally, artistic collaborations between musicians and visual artists sometimes incorporate pianos as a medium for expression, creating multidimensional experiences. This segment, though smaller in scale, highlights the diverse roles pianos can play beyond traditional performance and education, contributing to the overall market growth.

By Distribution Channel

Offline Stores:

Offline stores continue to be a crucial distribution channel for pianos, allowing consumers to experience instruments firsthand before purchasing. Many customers prefer visiting music stores where they can test various models, assess sound quality, and receive expert guidance from knowledgeable staff. Retailers often carry a diverse range of products, from entry-level digital pianos to high-end grand pianos, catering to different consumer needs and budgets. The personalized experience offered by offline stores, coupled with the ability to build customer relationships, contributes to consumer confidence in their purchasing decisions. Although online shopping is on the rise, offline stores still play a significant role in building brand loyalty and customer satisfaction in the piano market.

Online Stores:

The rapid growth of e-commerce has transformed the way consumers purchase pianos, with online stores becoming increasingly popular for their convenience and variety. Consumers can easily compare prices, read reviews, and access detailed product information from the comfort of their homes. Online retailers often offer competitive pricing and promotions, attracting price-sensitive customers. Additionally, the availability of customer reviews and ratings provides valuable insights for potential buyers, helping them make informed decisions. The convenience of home delivery further enhances the appeal of purchasing pianos online, especially for larger instruments that may be challenging to transport. As e-commerce continues to grow, this segment is expected to play a critical role in shaping the future of the piano market.

Specialty Stores:

Specialty stores that focus on musical instruments often provide a curated selection of pianos, emphasizing quality and expertise. These stores typically offer a more personalized shopping experience, with staff who possess in-depth knowledge about various models and brands. Consumers visiting specialty stores can benefit from tailored advice, allowing them to find the perfect instrument to suit their needs. In addition to selling pianos, these shops may also provide additional services such as maintenance, tuning, and repairs, which can enhance customer loyalty. While specialty stores may serve a niche market, their dedication to quality and customer service helps maintain their relevance in the overall piano distribution landscape.

Department Stores:

Department stores have historically offered a wide selection of consumer goods, including pianos, as part of their musical instrument section. While they may not provide the same level of expertise as specialty music shops, department stores still appeal to consumers seeking convenience and variety. Shoppers often appreciate the ability to purchase pianos alongside other household items, making it easier to shop for multiple needs in one location. The range of brands and models available at department stores can introduce new consumers to the world of pianos, leading to increased interest and sales. As the market evolves, department stores may need to enhance their staff training and product offerings to better serve the growing demand for musical instruments.

Others:

The "Others" category encompasses various miscellaneous channels through which pianos are distributed, such as online marketplaces, auctions, and second-hand sales. Online marketplaces like eBay or Craigslist allow users to buy and sell used pianos, often resulting in bargain opportunities for both buyers and sellers. Auctions can provide access to unique or vintage pianos that may not be readily available in traditional retail settings. Additionally, community programs or music schools may occasionally organize sales or events featuring pianos, promoting local engagement and accessibility to instruments. While these channels may constitute a smaller share of the market, they play an essential role in expanding consumer access to pianos and enhancing overall market dynamics.

By Material Type

Wood:

Wood remains the primary material used in piano construction, particularly in the production of acoustic pianos. The quality of wood used significantly impacts the sound, touch, and overall performance of a piano. Various types of wood, such as spruce for soundboards and hardwood for the frame, are carefully selected to enhance tonal quality and sustain. The use of high-quality wood is often associated with premium pianos, which are favored by professional musicians for their rich sound and durability. As consumers become more discerning about the materials used in their instruments, wood remains a sought-after choice, ensuring that traditional craftsmanship continues to thrive in the piano market.

Plastic:

Plastic is increasingly utilized in the manufacturing of digital and hybrid pianos, providing a lightweight and cost-effective alternative to wood. The incorporation of plastic allows for innovative designs and features, such as portability and resistance to environmental factors. Many entry-level digital pianos utilize plastic components to keep prices accessible for beginner musicians. While plastic may not deliver the same acoustic quality as wood, advancements in technology have allowed for improved sound replication, making plastic pianos viable options for casual players and students. The growing acceptance of plastic in piano production reflects the ongoing evolution of materials to meet diverse consumer needs and preferences.

Metal:

Metal components are essential in the construction of pianos, particularly in the internal mechanisms that create sound. The use of metal strings, for instance, contributes to the instrument's overall tonal characteristics and durability. Additionally, metal action parts and hardware enhance the responsiveness and performance of pianos, ensuring that they meet the demands of both casual players and professionals. While metal is not the primary material for the outer structure of pianos, its significance in the internal mechanisms underlines the importance of material selection in achieving optimal sound quality. As innovation in piano manufacturing continues, the role of metal materials remains crucial in enhancing the performance and longevity of instruments.

Others:

The "Others" category includes various alternative materials that may be used in piano construction, such as composites or synthetic materials. These materials are often utilized to create lightweight and durable instruments that can withstand various environmental conditions. Some manufacturers are exploring environmentally sustainable materials as a response to growing consumer awareness regarding sustainability. The development of alternative materials represents an innovative approach to piano manufacturing, providing options that cater to modern consumer preferences without compromising sound quality. As the piano market evolves, diversification in material usage will continue to shape product offerings and attract a wider range of consumers.

By Region

The regional analysis of the pianos market reveals distinct trends and consumer behaviors across different geographical areas. North America is currently the largest market, accounting for approximately 35% of global sales, driven by a robust culture of music education and performance. The United States, in particular, has a strong demand for high-quality pianos, with many consumers investing in grand and upright pianos for both personal and professional use. The region is expected to witness a CAGR of 4.0% over the forecast period, fueled by the increasing popularity of music programs in schools and a rising interest in home music-making. Additionally, the strong presence of established piano manufacturers and retailers contributes to the region's significant market share.

Europe also plays a pivotal role in the pianos market, contributing around 30% of global sales. The European market is characterized by a rich musical heritage, with countries like Germany, Italy, and the UK having a long-standing tradition of piano craftsmanship and performance. The demand for pianos in Europe is driven by both professional musicians and music educators, with many consumers emphasizing the importance of quality and authenticity. The European market is expected to grow at a CAGR of 3.8%, supported by increasing investments in music education and cultural initiatives. The emergence of online sales channels is also expected to boost piano accessibility and sales across the region.

Opportunities

The piano market presents numerous opportunities for growth and expansion, particularly in the realm of digital and hybrid pianos. As technology continues to advance, manufacturers have the chance to innovate by incorporating features that resonate with modern consumers, such as connectivity options, built-in learning tools, and customizable sound settings. The rise of online music education platforms also offers a significant opportunity, as more individuals seek to learn to play piano from the comfort of their homes. By aligning product offerings with the growing trend of remote learning and digital interaction, companies can tap into a new demographic of potential musicians who are eager to explore piano playing without the constraints of traditional learning environments. Additionally, the increasing integration of artificial intelligence in music instruments can enhance user engagement and create unique experiences for players.

Furthermore, the emerging markets in Asia Pacific present untapped opportunities for growth in the piano industry. As disposable incomes rise and interest in music education increases, countries such as China and India are witnessing a surge in piano purchases. The demand for both acoustic and digital pianos is on the rise, particularly among urban populations. Piano manufacturers can capitalize on this trend by establishing a strong presence in these regions through strategic partnerships with local distributors and music educators. Additionally, focusing on affordable and accessible piano models tailored to the needs of these markets can further enhance market penetration. By understanding the cultural preferences and musical aspirations of consumers in emerging markets, companies can position themselves for substantial growth in the coming years.

Threats

Despite the opportunities available, the piano market also faces several threats that could hinder growth and profitability. One significant threat is the increasing competition from alternative musical instruments and leisure activities that vie for consumer attention. With the rise of electronic music production and digital entertainment platforms, potential piano customers may choose to invest their time and resources in other pursuits. Additionally, the growing popularity of mobile apps and software-based instruments offers consumers convenient and affordable alternatives to traditional pianos. The shift in consumer preferences towards technology-driven experiences may limit the appeal of traditional pianos, making it crucial for manufacturers to innovate and adapt to evolving trends.

Another formidable challenge stems from the economic uncertainties faced by consumers in various regions. Fluctuations in disposable income and economic downturns can lead to reduced spending on luxury goods, including pianos. This trend may particularly affect the higher-end segments of the market, such as grand pianos, which require substantial investment. To mitigate this threat, companies must be agile in their pricing strategies and product offerings, ensuring they cater to a diverse range of budgets while maintaining quality. Additionally, global supply chain disruptions can impact production and distribution, potentially leading to delays and increased costs that could further strain the market.

Competitor Outlook

• Yamaha Corporation
• Kawai Musical Instruments Manufacturing Co. Ltd.
• Steinway & Sons
• Schimmel Pianos
• Fazioli Pianoforti
• Casio Computer Co. Ltd.
• Roland Corporation
• Bechstein Piano Company
• Samick Musical Instruments Co., Ltd.
• Nord Musical Instruments AB
• Petrof Pianos
• Baldwin Piano Company
• Wurlitzer
• Clavinova
• Kurzweil Music Systems

The competitive landscape of the piano market is characterized by a mix of established brands and emerging players, each vying for market share through innovation and product differentiation. Major companies, such as Yamaha and Kawai, dominate the market with their extensive portfolios, renowned for delivering high-quality acoustic and digital pianos. Yamaha, in particular, has a strong global presence and is recognized for its commitment to quality and innovation. The brand appeals to a broad customer base, ranging from beginners to professional musicians. Kawai, on the other hand, is noted for its unique action mechanisms in its acoustic pianos, appealing to serious pianists who prioritize touch and responsiveness. Both companies continue to invest in research and development, ensuring they remain at the forefront of market trends and technological advancements.

Steinway & Sons is another prominent player known for producing premium grand pianos. The brand's commitment to traditional craftsmanship and meticulous attention to detail has earned it a loyal following among professional musicians. Steinway pianos are often considered a status symbol in the music industry, representing the pinnacle of quality and performance. The company has also begun exploring digital solutions to cater to a broader audience without compromising its heritage. Similarly, Fazioli Pianoforti, an Italian manufacturer, represents the luxury segment of the market, creating exquisite pianos that emphasize grand sound and aesthetic appeal. The competition in the high-end segment remains fierce as brands continually strive to develop unique offerings that resonate with discerning musicians.

In contrast, digital piano manufacturers such as Roland and Casio are making significant strides in capturing the attention of tech-savvy consumers. Roland is recognized for its innovative digital pianos that incorporate advanced technology, offering features like Bluetooth connectivity and a vast library of sounds. This focus on user-friendly interfaces and versatility allows Roland to appeal to both beginners and experienced musicians alike. Casio has also positioned itself effectively in the entry-level digital piano segment, providing affordable and reliable options for aspiring musicians. The ongoing battle among competitors to address the needs of diverse consumer demographics fuels innovation and ensures that the piano market remains dynamic and vibrant.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Clavinova
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Wurlitzer
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Petrof Pianos
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Schimmel Pianos
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Steinway & Sons
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Fazioli Pianoforti
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Roland Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Yamaha Corporation
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Baldwin Piano Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Kurzweil Music Systems
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Bechstein Piano Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Casio Computer Co. Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Nord Musical Instruments AB
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Samick Musical Instruments Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Kawai Musical Instruments Manufacturing Co. Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pianos Market, By Application
    • 6.1.1 Professional Performance
    • 6.1.2 Music Education & Training
    • 6.1.3 Entertainment & Leisure
    • 6.1.4 Recording Studios
    • 6.1.5 Others
  • 6.2 Pianos Market, By Product Type
    • 6.2.1 Grand Pianos
    • 6.2.2 Upright Pianos
    • 6.2.3 Digital Pianos
    • 6.2.4 Electric Pianos
    • 6.2.5 Hybrid Pianos
  • 6.3 Pianos Market, By Material Type
    • 6.3.1 Wood
    • 6.3.2 Plastic
    • 6.3.3 Metal
    • 6.3.4 Others
  • 6.4 Pianos Market, By Distribution Channel
    • 6.4.1 Offline Stores
    • 6.4.2 Online Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Department Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Pianos Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pianos market is categorized based on

By Product Type

• Grand Pianos
• Upright Pianos
• Digital Pianos
• Electric Pianos
• Hybrid Pianos

By Application

• Professional Performance
• Music Education & Training
• Entertainment & Leisure
• Recording Studios
• Others

By Distribution Channel

• Offline Stores
• Online Stores
• Specialty Stores
• Department Stores
• Others

By Material Type

• Wood
• Plastic
• Metal
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Yamaha Corporation
• Kawai Musical Instruments Manufacturing Co. Ltd.
• Steinway & Sons
• Schimmel Pianos
• Fazioli Pianoforti
• Casio Computer Co. Ltd.
• Roland Corporation
• Bechstein Piano Company
• Samick Musical Instruments Co., Ltd.
• Nord Musical Instruments AB
• Petrof Pianos
• Baldwin Piano Company
• Wurlitzer
• Clavinova
• Kurzweil Music Systems