Pet Treats and Chews

Pet Treats and Chews Market Outlook

The global pet treats and chews market is projected to reach a valuation of approximately USD 12.5 billion by 2035, with a compound annual growth rate (CAGR) of around 8.5% during the forecast period from 2025 to 2035. This growth can be attributed to the increasing pet ownership rates, particularly among millennials and Gen Z, who are more likely to treat their pets as family members, thus spending more on premium pet products. Additionally, a rising awareness about the health benefits associated with quality pet treats, such as supplements for joint health and dental hygiene, is further propelling market demand. The expanding e-commerce platforms have made pet treats more accessible to consumers, allowing for a more varied selection than traditional retail avenues. Furthermore, the trend toward natural and organic ingredients in pet products is gaining traction, influencing brands to innovate and cater to health-conscious pet owners.

Growth Factor of the Market

The growth factor of the pet treats and chews market is driven by several key trends, including the humanization of pets, which has led to an increase in the expenditure on pet treats that align with health and wellness trends. Consumers are increasingly seeking products that not only serve as rewards but also provide health benefits such as dental care, weight management, and nutritional supplements. The rising trend of e-commerce has also made it easier for pet owners to access a diverse range of treat options, contributing to market expansion. Moreover, manufacturers are innovating their product lines with unique flavors and natural ingredients to meet the growing demand for premium and organic options. The increasing focus on pet health and nutrition is further encouraging the development of functional treats that target specific health concerns, making pet treats a vital part of overall pet care.

Key Highlights of the Market

• The global pet treats and chews market is estimated to reach USD 12.5 billion by 2035.
• The market is expected to grow at a CAGR of 8.5% from 2025 to 2035.
• Premiumization of pet treats is a significant trend, with natural and organic ingredients gaining popularity.
• Online sales channels are rapidly expanding, providing greater access to diverse product ranges.
• Health-focused treats, including dental and weight management products, are seeing increased consumer interest.

By Product Type

Biscuits:

Biscuits are one of the most popular types of pet treats, known for their crunchy texture and palatable flavors. These treats are often fortified with essential vitamins and minerals, catering to health-conscious pet owners. The wide variety of shapes, sizes, and flavors available in the market makes biscuits an appealing choice for pet owners looking to reward their pets. The trend towards natural ingredients has also led to a surge in demand for organic biscuits, which are perceived as healthier options. Moreover, the ease of storage and extended shelf life of biscuits contribute to their popularity, making them a staple in many households.

Chews:

Chews are designed to satisfy a pet's natural urge to chew, providing engagement and entertainment while promoting dental health. These treats come in various forms, including rawhide, dental chews, and more recently, plant-based alternatives. Chews not only help in reducing plaque and tartar buildup but also keep pets occupied, making them an essential product for pet owners looking to prevent destructive chewing behavior. The growing emphasis on dental health is driving the demand for specialized dental chews, which are formulated to target specific oral health issues.

Jerky:

Jerky treats are favored for their high protein content and irresistible flavor, making them a go-to option for pet owners looking to provide a nutritious reward. Often made from single-source proteins like chicken, beef, or turkey, jerky treats cater to pets with distinct dietary preferences and restrictions. The trend toward grain-free and limited-ingredient diets has also propelled the growth of jerky treats, as they align with health-focused consumer preferences. Furthermore, the ability to provide jerky in various bite sizes ensures that there are options available for both small and large breeds, enhancing their market appeal.

Dental Treats:

Dental treats are specifically formulated to support oral hygiene in pets, helping to reduce bad breath and plaque buildup while promoting healthy gums. As pet owners become increasingly aware of the importance of dental health, the demand for dental treats has surged, with many brands developing innovative products that are both effective and enjoyable for pets. These treats often come in unique shapes designed to clean teeth effectively while being palatable. Additionally, dental treats frequently carry veterinary endorsements, further boosting consumer confidence in their efficacy.

Freeze-Dried:

Freeze-dried treats have gained popularity due to their nutrient preservation and appealing taste. The freeze-drying process helps retain the natural flavors and nutrients found in fresh ingredients, making these treats a wholesome option for pet owners. With a focus on natural and minimally processed foods, freeze-dried treats are often marketed as premium products that align with the health trends driving the pet food industry. Their lightweight and long shelf life make them convenient for on-the-go pet owners, enhancing their attractiveness in the market.

By Application

Training:

Training treats are specifically designed to assist owners in training their pets, providing positive reinforcement during behavioral training sessions. These treats are typically smaller in size, allowing for quick rewards that can be administered often without overfeeding the pet. As pet ownership increases and more owners seek to train their pets in obedience and behavioral issues, the demand for training treats continues to rise. Manufacturers often focus on creating appealing flavors and textures to keep pets engaged during training sessions.

Reward:

Reward treats are a staple for pet owners looking to encourage good behavior and strengthen the bond with their pets. These treats come in various forms and flavors and are often given as a form of praise or after a successful task. The emotional connection between pets and their owners is a significant driver of this segment, as owners seek to reward their pets for companionship and loyalty. The variety in this category allows pet owners to choose from a broad range of options that fit their pet's preferences and dietary requirements.

Dental Health:

Dental health applications have gained significant traction as pet owners prioritize their pets' oral hygiene. Products designed for this purpose often include ingredients that promote fresh breath and reduce dental issues, such as tartar build-up. As awareness of pet dental diseases increases, the market for dental health treats is expanding, with many products featuring veterinary endorsements that validate their effectiveness. This segment is likely to continue growing as more pet owners incorporate dental health treats into their pets' daily routines.

Weight Management:

Weight management treats cater to pet owners concerned about their pets' weight, offering lower-calorie options that still provide the satisfaction pets seek when eating treats. Given the rising obesity rates among pets, especially in developed countries, this segment is increasingly relevant. Many brands are developing specialized formulations that promote satiety while being mindful of calorie intake, making them ideal for pets that need to manage their weight effectively. These treats often feature high protein content and are low in fat to align with the dietary needs of overweight pets.

Nutritional Supplement:

Nutritional supplement treats focus on delivering specific health benefits, such as joint support, skin and coat health, or digestive health. These treats are often fortified with vitamins, minerals, and other beneficial compounds, making them a valuable addition to a pet’s diet. As pet owners become more invested in their pet's overall health and wellness, the demand for these functional treats is on the rise. The ability to combine treat enjoyment with health benefits makes these products particularly appealing, as they allow pet owners to proactively manage their pets' health through enjoyable means.

By Distribution Channel

Online Stores:

The adoption of online shopping has transformed the pet treat and chew market, enabling pet owners to conveniently browse and purchase products from the comfort of their homes. E-commerce platforms often provide a wider range of options compared to traditional retail stores, allowing customers to explore various brands and product types. Additionally, the ability to read reviews and compare prices enhances the shopping experience, driving consumers toward online purchases. With the rise of subscription services offering regular deliveries of pet treats, this distribution channel is expected to see continuous growth as consumers embrace the convenience of having their pet's favorite treats delivered directly to their doorsteps.

Pet Specialty Stores:

Pet specialty stores have long been a favored shopping destination for pet owners seeking quality treats. These stores often carry a curated selection of high-quality and premium products that are not available in mainstream retail outlets. The knowledgeable staff at these stores can provide personalized recommendations based on individual pet needs, which enhances the shopping experience. As consumers increasingly seek out specialty products that align with their pets' dietary and health requirements, the demand for pet specialty stores remains robust. This segment is characterized by a loyal customer base that values the expertise and quality offerings that these retailers provide.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as convenient shopping destinations for many pet owners, providing easy access to a variety of pet treats and chews. These larger retail formats typically offer a wide range of brands and product types, making it possible for consumers to shop for their pets alongside their regular grocery items. The increased focus on pet ownership has prompted many supermarkets to expand their pet product offerings, ensuring that they meet the diverse needs of their customers. Competitive pricing and promotional deals further drive sales in this segment, as consumers are often looking for value when purchasing pet treats.

Veterinary Clinics:

Veterinary clinics play a crucial role in the distribution of specialized pet treats, particularly those aimed at addressing specific health issues. Many clinics offer a selection of therapeutic treats that are formulated to assist with weight management, dental health, and other medical concerns. The professional endorsement from veterinarians adds credibility to these products, making pet owners more likely to purchase them for their pets. As pet health continues to be a priority for owners, the sales of veterinary recommended treats are anticipated to grow, aligning with the overall trend of preventive pet care.

Others:

Other distribution channels for pet treats and chews include farmer's markets, pet expos, and local retailers that may not fall into the conventional categories. These venues often cater to niche markets, offering artisanal or locally sourced products that appeal to health-conscious and environmentally aware pet owners. The growing trend of supporting local businesses has also contributed to the popularity of these alternative distribution channels. As consumers seek unique and specialized products for their pets, other channels are likely to carve out a meaningful share of the market.

By Ingredient Type

Chicken:

Chicken-based treats are widely favored in the pet treats market due to their palatability and high protein content. Chicken is a common protein source that many pets find appealing, making it a popular choice among pet owners. These treats are often available in various forms, including jerky, biscuits, and chews, catering to diverse consumer preferences. Additionally, chicken treats are typically marketed as a healthier option compared to treats with artificial additives or fillers, further driving their popularity. The versatility of chicken as an ingredient allows manufacturers to innovate and develop unique flavor combinations that enhance the appeal of these treats.

Beef:

Beef treats are another prominent category in the pet treats market, prized for their rich flavor and high energy content. These products often cater to larger dogs or high-energy breeds that require more substantial rewards. The robust flavor of beef makes it a favorite among dogs, leading many pet owners to choose beef as a primary protein source for their pets' treats. Furthermore, beef treats can be formulated to include various health benefits, such as joint support or omega fatty acids for skin and coat health, making them a multifaceted option for pet owners.

Salmon:

Salmon-based treats are increasingly popular due to their rich flavor and high omega-3 fatty acid content, which is beneficial for skin and coat health. Many pet owners are turning to salmon treats as a healthy alternative, especially for pets with food sensitivities or allergies to more common proteins like chicken or beef. These treats are often marketed as premium products, appealing to health-conscious consumers who prioritize natural ingredients. The demand for salmon treats is expected to rise as awareness of the benefits of omega-3 fatty acids for pets continues to grow.

Sweet Potato:

Sweet potato treats have gained popularity as a nutritious and vegetarian option for pet owners looking for alternative treats. Rich in vitamins, minerals, and dietary fiber, these treats cater to health-conscious pet owners who prefer plant-based ingredients for their pets. Sweet potato treats are often used in weight management formulations, as they provide a satisfying texture while being lower in calories than meat-based treats. The versatility of sweet potato allows for various product formats, including chews, biscuits, and freeze-dried options, enhancing their appeal in the market.

Peanut Butter:

Peanut butter treats have carved out a niche market due to their irresistible taste that most dogs find hard to resist. These treats often serve as both a reward and a training aid, making them quite popular among dog owners. The trend of using peanut butter as a base for various treats aligns with the growing demand for natural ingredients, as many brands emphasize the use of organic peanut butter without added sugars or preservatives. Furthermore, peanut butter treats can offer additional health benefits, such as promoting healthy digestion, which adds to their value and appeal in the pet treats segment.

By Region

In North America, the pet treats and chews market is expected to continue its robust growth, with a projected CAGR of 9% through 2035. The region is characterized by high pet ownership rates and a strong inclination towards premium pet products, driving demand for high-quality treats. Additionally, major market players are actively engaging in product innovation, focusing on functional treats that cater to health concerns. The growing trend of humanizing pets ensures that North America remains a significant player in the global market, contributing a substantial share of the total revenue.

Europe is also witnessing considerable growth in the pet treats and chews market, with an anticipated CAGR of 7.5% from 2025 to 2035. The region has seen increasing pet ownership and a shift toward premium and natural ingredients, which are driving the demand for higher-quality treats. Moreover, the rising awareness of pet health has led to increased spending on specialized treats, such as dental health options and nutritional supplements. As European consumers continue to prioritize their pets' health, the market for pet treats is expected to flourish, reflecting similar trends observed in North America.

Opportunities

The pet treats and chews market presents numerous opportunities for growth, particularly with the increasing trend of premiumization among consumers. Pet owners are becoming more discerning, seeking products that not only satisfy their pets but also align with their values regarding health, nutrition, and sustainability. Companies that focus on developing innovative, high-quality treats made from natural or organic ingredients stand to benefit significantly as they tap into this growing consumer demand. Additionally, leveraging e-commerce platforms to reach a wider audience can help brands gain a competitive edge, especially in regions where online shopping for pet products is rapidly expanding. Collaborations with veterinarians to promote health-focused treats can also enhance brand credibility and influence purchasing decisions among health-conscious pet owners.

Moreover, there exists a substantial opportunity in creating tailored products that address specific dietary needs or preferences for pets. With a growing number of pets diagnosed with food allergies or sensitivities, there is an increasing demand for hypoallergenic and specialized treats. Brands that can effectively cater to such needs through innovative formulations and marketing strategies are likely to capture a significant share of the market. Additionally, the introduction of subscription-based delivery services for pet treats could prove advantageous, providing convenience to consumers while ensuring consistent sales for brands. The potential for international expansion, particularly in emerging markets with rising pet ownership rates, also offers exciting opportunities for growth in the pet treats and chews sector.

Threats

While the pet treats and chews market is on an upward trajectory, it faces several potential threats that could hinder its growth. One significant concern is the increasing scrutiny surrounding pet food safety regulations. Regulatory bodies have heightened their focus on the ingredients used in pet treats and the manufacturing processes, which could impact production costs and availability. Brands that fail to comply with evolving regulations may face legal challenges or reputational damage, deterring consumers from purchasing their products. Furthermore, economic fluctuations can also affect consumer spending on premium pet products, leading to a potential decline in sales during economic downturns. Price-sensitive consumers may opt for cheaper alternatives, which could affect the overall market landscape.

Additionally, the competitive nature of the pet treats market poses a challenge for emerging brands trying to establish themselves. Well-established companies with significant market share often have extensive distribution networks, marketing budgets, and brand loyalty that can outpace new entrants. Competing with such brands can be daunting for smaller companies, which may struggle to gain visibility and consumer trust. The rise of counterfeit products and misleading advertising practices in the pet food industry could also pose a threat, as they may damage consumer confidence in legitimate brands. As the market continues to evolve, staying ahead of industry trends and consumer preferences will be crucial for success, as complacency may lead to lost market share.

Competitor Outlook

• Nestlé Purina PetCare
• Mars Petcare
• Hill's Pet Nutrition
• Diamond Pet Foods
• Blue Buffalo Company
• WellPet, LLC
• PetSmart, Inc.
• American Kennel Club (AKC)
• Natural Balance Pet Foods
• Canidae Pet Foods
• Taste of the Wild
• Virbac
• Procter & Gamble (P&G) Pet Care
• Petco Animal Supplies
• The Honest Kitchen

The competitive landscape of the pet treats and chews market is characterized by a diverse range of players, from well-established brands to innovative startups. Major companies like Nestlé Purina PetCare and Mars Petcare dominate the market, leveraging their extensive distribution networks and strong brand recognition. These companies often invest heavily in research and development to create new products that align with consumer trends, such as health-focused treats or those made from sustainable ingredients. Additionally, partnerships with veterinarians and pet care professionals enhance their credibility and market penetration.

Emerging brands are also making their mark on the market by focusing on niche segments and offering unique product formulations. Companies like Blue Buffalo and The Honest Kitchen prioritize natural and holistic ingredients, appealing to health-conscious consumers seeking premium options for their pets. As consumer preferences shift towards transparency and ethical sourcing, these brands are well-positioned to capture the attention of pet owners who value quality and sustainability in their purchasing decisions. Leveraging social media and influencer marketing has become a key strategy for these companies, allowing them to connect with younger demographics and build brand loyalty.

Another noteworthy trend in the competitive landscape is the rise of subscription-based models, which provide convenience for consumers while ensuring recurring revenue for businesses. Companies that offer subscription services, such as PetPlate and Chewy, have gained popularity by delivering curated boxes of treats directly to consumers' homes. This model not only enhances customer engagement but also fosters deeper connections with pet owners, as they receive tailored products based on their pets' preferences and needs. As the market evolves, the focus on personalization and customer experience is likely to be a significant differentiator among competitors.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Virbac
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Mars Petcare
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 WellPet, LLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 PetSmart, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Canidae Pet Foods
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Diamond Pet Foods
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Taste of the Wild
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 The Honest Kitchen
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Blue Buffalo Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Hill's Pet Nutrition
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Petco Animal Supplies
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Natural Balance Pet Foods
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 American Kennel Club (AKC)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Nestlé Purina PetCare
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Procter & Gamble (P&G) Pet Care
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pet Treats and Chews Market, By Application
    • 6.1.1 Training
    • 6.1.2 Reward
    • 6.1.3 Dental Health
    • 6.1.4 Weight Management
    • 6.1.5 Nutritional Supplement
  • 6.2 Pet Treats and Chews Market, By Product Type
    • 6.2.1 Biscuits
    • 6.2.2 Chews
    • 6.2.3 Jerky
    • 6.2.4 Dental Treats
    • 6.2.5 Freeze-Dried
  • 6.3 Pet Treats and Chews Market, By Ingredient Type
    • 6.3.1 Chicken
    • 6.3.2 Beef
    • 6.3.3 Salmon
    • 6.3.4 Sweet Potato
    • 6.3.5 Peanut Butter
  • 6.4 Pet Treats and Chews Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Pet Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Veterinary Clinics
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Pet Treats and Chews Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pet Treats and Chews market is categorized based on

By Product Type

• Biscuits
• Chews
• Jerky
• Dental Treats
• Freeze-Dried

By Application

• Training
• Reward
• Dental Health
• Weight Management
• Nutritional Supplement

By Distribution Channel

• Online Stores
• Pet Specialty Stores
• Supermarkets/Hypermarkets
• Veterinary Clinics
• Others

By Ingredient Type

• Chicken
• Beef
• Salmon
• Sweet Potato
• Peanut Butter

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Nestlé Purina PetCare
• Mars Petcare
• Hill's Pet Nutrition
• Diamond Pet Foods
• Blue Buffalo Company
• WellPet, LLC
• PetSmart, Inc.
• American Kennel Club (AKC)
• Natural Balance Pet Foods
• Canidae Pet Foods
• Taste of the Wild
• Virbac
• Procter & Gamble (P&G) Pet Care
• Petco Animal Supplies
• The Honest Kitchen