Pet Multivitamins

Pet Multivitamins Market Outlook

The global pet multivitamins market is projected to reach approximately USD 2.5 billion by 2035, expanding at a compound annual growth rate (CAGR) of 9.5% during the forecast period from 2025 to 2035. This market growth can be attributed to the rising awareness among pet owners about the importance of nutritional supplements in promoting good health and longevity in their pets. Additionally, the increasing trend of pet humanization, where pets are viewed as family members, is leading to an uptick in the demand for high-quality pet vitamins. The growing adoption of pets, especially in emerging economies, is also contributing to the market’s expansion. Furthermore, advancements in product formulations are making these vitamins more appealing, thus driving consumer interest and sales.

Growth Factor of the Market

One of the primary growth factors for the pet multivitamins market is the increasing pet ownership across the globe. As households embrace pets as companions, the need for pet care products, including nutritional supplements, has surged. With more pet owners seeking to enhance the health and well-being of their furry friends, multivitamins have become essential in preventing nutritional deficiencies and ensuring optimal health. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wide range of pet multivitamin products, thereby fueling market growth. The awareness regarding pet health and wellness, often driven by social media and online communities, has also heightened the demand for premium multivitamin products. Moreover, veterinarians are increasingly recommending dietary supplements, which is significantly influencing consumer purchasing decisions.

Key Highlights of the Market

• Growing pet ownership and humanization trends drive demand for multivitamins.
• Increased awareness regarding pet health and wellness among consumers.
• Innovative product formulations and flavors appealing to pets enhance market appeal.
• Veterinary recommendations play a crucial role in driving multivitamin sales.
• The rise of e-commerce platforms facilitates easier access to a variety of products.

By Product Type

Chewable Tablets:

Chewable tablets represent a significant segment within the pet multivitamins market due to their palatability and convenience. These tablets are designed to be tasty, making them appealing to pets, especially dogs and cats. Their ease of administration is a significant advantage, as pet owners often prefer products that can be easily given to their pets without much hassle. Chewable tablets are especially popular among pet owners looking for a straightforward way to ensure their pets receive essential vitamins and minerals. Moreover, advancements in formulation technology have allowed for the creation of multi-flavored chewable tablets that cater to the varied preferences of pets, thereby boosting their consumption.

Liquid Supplements:

Liquid supplements are another crucial segment in the pet multivitamins market, offering a flexible and easily digestible alternative to solid forms. These supplements are particularly beneficial for pets that have difficulty chewing or swallowing tablets, such as older animals or those with dental issues. Liquid multivitamins can be added to a pet's food, making it easy for pet owners to integrate them into their animal's routine. The formulation of these supplements can also be tailored to enhance absorption rates of the vitamins and minerals, making them an attractive option for conscientious pet owners. As pet wellness continues to gain importance, the demand for liquid multivitamins is anticipated to rise significantly.

Powder Supplements:

Powder supplements are gaining traction in the pet multivitamins market, particularly because of their versatility and ease of use. Pet owners can easily mix these powders into their pets' food or treats, ensuring that their pets receive essential nutrients without altering their feeding habits significantly. This category is particularly popular among owners of multiple pets, as they can purchase larger quantities and use varying dosages based on their pets' specific nutritional needs. Additionally, the ability to customize the intake according to individual pet requirements enhances the appeal of powder supplements, making them a popular choice for health-conscious pet owners.

Soft Chews:

Soft chews are also a rapidly growing segment in the pet multivitamins market, known for their chewy texture and appealing flavors that attract pets. These products combine the benefits of traditional solid supplements with the palatability that pets enjoy, making them a favorite among many pet owners. Soft chews are particularly valued for their ease of administration, as pets often find them enjoyable and are more likely to consume them willingly. The soft texture is especially beneficial for older pets or those with dental concerns, as they do not require significant chewing. Their formulation often includes a blend of vitamins, minerals, and functional ingredients, providing comprehensive health benefits.

Capsules:

Capsules, while less popular than other forms, offer a unique advantage in the pet multivitamins market by providing precise dosages of nutrients. They are particularly beneficial for specialized formulations that require high potency or specific combinations of ingredients. Capsules can be easily hidden in food or treats, allowing pet owners to administer them without difficulty. They also have a longer shelf life and better preservation of the ingredients compared to other forms, making them a reliable choice for consumers. As awareness of specialized pet health needs grows, the demand for capsule-based multivitamins is likely to increase.

By Application

Dogs:

Dogs represent the largest segment of the pet multivitamins market, driven by their popularity as household pets worldwide. With millions of households owning dogs, the demand for health supplements to support their overall well-being is considerable. Dog owners are increasingly aware of the specific health needs of their pets, including joint health, skin and coat conditions, and digestive health, leading to a rise in targeted multivitamin products. Additionally, as dogs age, the need for nutritional support becomes even more critical, resulting in a growing market for senior dog multivitamins. This trend is expected to continue as pet owners increasingly prioritize their dogs' health and longevity.

Cats:

Cats form another significant segment in the pet multivitamins market, with cat owners equally concerned about their pets' health and nutritional needs. The feline market has seen a rise in the availability of specialized multivitamin products that cater to the unique requirements of cats, such as hairball control and urinary health. Furthermore, the growing trend of premium pet foods has led to a corresponding demand for multivitamins that enhance the nutritional profile of cat diets. The increasing awareness regarding preventive health measures and the benefits of dietary supplements has made multivitamins an essential part of many cat owners' routine.

Birds:

The birds segment is a niche yet emerging area of the pet multivitamins market. Bird owners are becoming more aware of the nutritional needs of their feathered companions, leading to increased demand for specialized multivitamin formulations. These products often target specific species and health concerns, ensuring that birds receive essential nutrients to promote overall wellness. The unique challenges associated with avian nutrition, such as the need for specific vitamins and minerals, are being addressed through targeted product development. As more bird enthusiasts join the pet ownership community, the demand for bird-specific multivitamins is expected to grow.

Small Mammals:

Small mammals, including rabbits, guinea pigs, and hamsters, represent a growing segment in the pet multivitamins market. As pet ownership expands to include these smaller and often more exotic pets, the need for tailored nutritional products has arisen. Owners of small mammals are increasingly seeking multivitamins that cater specifically to the dietary needs and health concerns associated with these animals. The rising popularity of small mammals as pets, along with increased awareness of their dietary requirements, is expected to drive growth in this market segment, leading to the introduction of more specialized formulations.

Reptiles:

The reptile segment of the pet multivitamins market, while relatively smaller, is gaining traction as more pet owners explore this exotic pet category. Reptiles have specific and often complex dietary needs, which necessitate the inclusion of specialized multivitamins to support their health. Owners of reptiles are becoming more knowledgeable about the importance of providing a balanced diet supplemented with essential vitamins and minerals. As the exotic pet ownership trend continues to grow, the demand for reptile-specific multivitamins is likely to increase, with manufacturers responding by developing tailored products that meet these unique nutritional requirements.

By Distribution Channel

Veterinary Hospitals:

Veterinary hospitals serve as a crucial distribution channel for pet multivitamins as pet owners often turn to their veterinarians for advice on proper nutrition. Veterinary professionals play an essential role in recommending appropriate multivitamin supplements tailored to a pet's specific needs, thereby driving sales in this channel. The trust and credibility associated with veterinary recommendations foster consumer confidence in purchasing multivitamins from veterinary clinics. Additionally, many veterinary hospitals have started to stock a range of high-quality multivitamin products, making it convenient for pet owners to access these essential supplements during routine check-ups or visits.

Pet Specialty Stores:

Pet specialty stores are pivotal in the pet multivitamins market as they offer a comprehensive range of health products specifically tailored for pets. These stores provide a curated selection of multivitamins, allowing pet owners to explore various brands and formulations that cater to their pets' specific health needs. The knowledgeable staff in these specialty stores can offer valuable advice and recommendations, enhancing the shopping experience for pet owners. Additionally, the growing trend of pet humanization has led to an increase in demand for premium and specialty products, further boosting sales in this distribution channel.

Online Retailers:

Online retailers have emerged as a significant distribution channel for pet multivitamins, especially with the rise of e-commerce and changing consumer shopping habits. The convenience of purchasing products online allows pet owners to access a vast array of multivitamins and dietary supplements without the need to visit brick-and-mortar stores. Online platforms often provide detailed product descriptions, customer reviews, and competitive pricing, which enhances the shopping experience. Furthermore, the rise of subscription-based models enables pet owners to receive multivitamins regularly, ensuring that they never run out of essential nutrients for their pets.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets represent another important distribution channel for pet multivitamins, offering a diverse range of products to cater to a broad consumer base. These retail formats provide convenience for pet owners who prefer to purchase pet supplies while shopping for their household needs. The availability of familiar pet multivitamins in these stores increases their accessibility and encourages impulse buying among consumers. Additionally, many supermarkets and hypermarkets have started to introduce private label brands, which can offer competitively priced alternatives to established products, thus attracting cost-conscious pet owners.

Drug Stores:

Drug stores also play a role in the distribution of pet multivitamins, particularly for consumers who prioritize health and wellness in their pets' care. These establishments often carry a selection of multivitamins alongside human health supplements, appealing to pet owners who appreciate the convenience of one-stop shopping for their health needs. The presence of pet multivitamins in drug stores can help raise awareness about the importance of nutritional supplements for pets. Additionally, drug stores often engage in promotional campaigns or discounts, further incentivizing pet owners to purchase multivitamins for their furry companions.

By Ingredient Type

Vitamins:

Vitamins are a fundamental ingredient in most pet multivitamins, playing a crucial role in maintaining overall health and well-being in pets. Essential vitamins such as A, B, C, D, E, and K contribute to various bodily functions, including immune health, energy metabolism, and skin and coat vitality. The formulation of multivitamins often includes a blend of these vitamins tailored to meet the unique needs of different pet species, such as dogs, cats, and smaller animals. As pet owners become increasingly aware of the importance of vitamins in their pets' diets, the demand for vitamin-rich multivitamins is expected to remain strong.

Minerals:

Minerals are another critical component of pet multivitamins, contributing to various physiological processes necessary for optimal health. Key minerals such as calcium, phosphorus, magnesium, and zinc play vital roles in bone development, muscle function, and immunity. The inclusion of minerals in multivitamin formulations helps prevent deficiencies that could lead to health complications in pets. As pet owners become more knowledgeable about the importance of mineral supplementation, there is a growing trend toward multivitamins that offer a balanced blend of essential minerals tailored to the specific needs of their pets.

Omega-3 Fatty Acids:

Omega-3 fatty acids are increasingly recognized for their numerous health benefits for pets, including promoting healthy skin and coat, reducing inflammation, and supporting heart health. These essential fatty acids are often included in pet multivitamin formulations to provide additional support for overall well-being. As pet owners seek to improve their pets' quality of life, the demand for multivitamins enriched with omega-3 fatty acids continues to grow. The sourcing of high-quality omega-3s from fish oil or plant-based alternatives also appeals to health-conscious consumers, further driving market growth.

Probiotics:

Probiotics have gained popularity in the pet multivitamins market due to their positive effects on digestive health and overall immunity. These beneficial bacteria help maintain a healthy gut microbiome, which is essential for nutrient absorption and immune function. As pet owners become more aware of the connection between gut health and overall wellness, the demand for multivitamins that include probiotics is on the rise. Furthermore, the trend of preventive health care among pet owners has led to an increased focus on functional ingredients like probiotics, bolstering the market for these specialized multivitamin products.

Antioxidants:

Antioxidants are crucial ingredients in pet multivitamins, known for their ability to combat oxidative stress and support cellular health. Ingredients such as vitamins C and E, selenium, and various plant-based extracts are popular choices in multivitamin formulations due to their antioxidant properties. As pet owners seek to improve their pets' longevity and quality of life, the inclusion of antioxidants in multivitamins has become increasingly important. The demand for products that promote anti-aging benefits and enhance vitality in pets is expected to drive the growth of multivitamins rich in antioxidants.

By Region

The North American region dominates the pet multivitamins market, accounting for a substantial share due to the high pet ownership rates and increasing spending on pet health and wellness products. Pet owners in the United States and Canada are becoming more informed about the benefits of nutritional supplementation, leading to a rising demand for multivitamins. The market in this region is projected to grow at a robust CAGR of 10% from 2025 to 2035, driven by a strong focus on pet humanization and the availability of a wide range of premium multivitamin products. The influence of veterinary recommendations and the presence of well-established brands further enhance market growth.

Europe also represents a significant market for pet multivitamins, with countries such as Germany, France, and the United Kingdom witnessing a growing trend in pet wellness. The increasing number of pet owners seeking out high-quality nutritional supplements for their animals is propelling market growth in this region. Consumers are becoming increasingly aware of the importance of health and preventive care for their pets, leading to a higher demand for specialized multivitamins. Although the European market is slightly behind North America in terms of total revenue, the growth potential remains strong as awareness continues to rise.

Opportunities

The pet multivitamins market is poised for significant growth opportunities, particularly as the trend of pet humanization continues to reshape consumer preferences. Pet owners are increasingly treating their pets as family members, leading to an elevated focus on health, nutrition, and overall well-being. This shift presents an opportunity for manufacturers to develop premium multivitamin products that cater to the specific health needs of pets, such as joint support, digestive health, and skin and coat care. Innovative product formulations that incorporate trending ingredients such as superfoods and natural sources of vitamins will also attract health-conscious consumers. Additionally, targeting niche markets, such as exotic pets, can provide new revenue streams and diversify product offerings.

Another substantial opportunity lies in the expansion of online retail channels. As e-commerce continues to grow, pet multivitamin brands can leverage digital platforms to reach a broader audience and engage with consumers through targeted marketing strategies. This digital shift allows brands to educate customers on the importance of nutritional supplements while offering convenience and accessibility. Furthermore, collaboration with veterinarians and pet health professionals can enhance credibility and foster trust among consumers. By capitalizing on these opportunities, companies can position themselves for success in the dynamic and evolving pet multivitamins market.

Threats

Despite the promising growth prospects, the pet multivitamins market faces several threats that could impact its development. One significant threat is the increasing competition from unregulated or low-quality products flooding the market. As the demand for pet multivitamins rises, some manufacturers may prioritize profit over quality, leading to a proliferation of inferior products that could potentially harm pets. This situation poses a risk to consumer trust and could lead to regulatory scrutiny, affecting reputable companies that adhere to high safety and quality standards. Additionally, the growing trend of pet owners seeking natural or organic options may lead to pressures on conventional multivitamin manufacturers to adapt their formulations.

Another potential challenge is the economic fluctuation that may affect consumer spending on non-essential items, including pet multivitamins. Economic downturns can lead to budget constraints for pet owners, prompting them to prioritize basic needs over supplemental products. This shift in spending patterns could negatively impact sales and overall market growth. Furthermore, the increased awareness of the importance of whole food diets among pet owners may lead some consumers to question the necessity of multivitamin supplementation altogether. Companies in this market must remain vigilant and adapt their strategies to address these threats effectively.

Competitor Outlook

• Nestlé Purina PetCare
• Pet Naturals of Vermont
• Vetoquinol S.A.
• Zesty Paws
• Nutraceutical International Corporation
• NaturVet
• Burt's Bees Pet Products
• Animal Essentials, Inc.
• Bayer Animal Health
• Vet’s Best
• Wellness Pet Company
• PetLab Co.
• PetHonesty
• SmartyPaws
• Ark Naturals

The competitive landscape of the pet multivitamins market is characterized by a mix of established brands and emerging players, all vying for market share in a rapidly growing sector. Major companies are focusing on innovation, investing in research and development to create new formulations that meet the diverse health needs of pets. These companies often prioritize quality and safety, ensuring that their products are manufactured under stringent regulations. Additionally, many of these firms are capitalizing on the trend of pet humanization, developing products that appeal to health-conscious consumers. The presence of both large corporations and niche brands creates a dynamic market environment, fostering healthy competition and encouraging continuous improvement.

Notable companies such as Nestlé Purina PetCare and Bayer Animal Health have established themselves as leaders in the pet multivitamins market through their extensive product lines and strong brand recognition. Nestlé Purina is known for its comprehensive range of pet health products, offering multivitamins that cater to different life stages and health conditions. Bayer Animal Health, on the other hand, has leveraged its expertise in animal care to develop innovative multivitamin solutions that focus on both preventive and therapeutic health benefits. These industry giants often engage in marketing collaborations with veterinarians and pet health professionals, enhancing their credibility and consumer trust.

Emerging companies like Zesty Paws and PetLab Co. are gaining attention in the pet multivitamins market due to their unique branding and targeted marketing strategies. Zesty Paws has carved a niche for itself by offering flavorful, functional supplements that resonate with pet owners seeking effective solutions for common health issues. Meanwhile, PetLab Co. focuses on transparency and education, providing consumers with detailed information about their product formulations and potential benefits. As these companies continue to innovate and adapt to changing consumer preferences, they are likely to make a significant impact on the overall market landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 NaturVet
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 PetHonesty
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 PetLab Co.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 SmartyPaws
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Zesty Paws
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Ark Naturals
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Vetoquinol S.A.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Bayer Animal Health
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Wellness Pet Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Vet’s Best
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Animal Essentials, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Pet Naturals of Vermont
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Burt's Bees Pet Products
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Nestlé Purina PetCare
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Nutraceutical International Corporation
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pet Multivitamins Market, By Application
    • 6.1.1 Dogs
    • 6.1.2 Cats
    • 6.1.3 Birds
    • 6.1.4 Small Mammals
    • 6.1.5 Reptiles
  • 6.2 Pet Multivitamins Market, By Product Type
    • 6.2.1 Chewable Tablets
    • 6.2.2 Liquid Supplements
    • 6.2.3 Powder Supplements
    • 6.2.4 Soft Chews
    • 6.2.5 Capsules
  • 6.3 Pet Multivitamins Market, By Ingredient Type
    • 6.3.1 Vitamins
    • 6.3.2 Minerals
    • 6.3.3 Omega-3 Fatty Acids
    • 6.3.4 Probiotics
    • 6.3.5 Antioxidants
  • 6.4 Pet Multivitamins Market, By Distribution Channel
    • 6.4.1 Veterinary Hospitals
    • 6.4.2 Pet Specialty Stores
    • 6.4.3 Online Retailers
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Drug Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Pet Multivitamins Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pet Multivitamins market is categorized based on

By Product Type

• Chewable Tablets
• Liquid Supplements
• Powder Supplements
• Soft Chews
• Capsules

By Application

• Dogs
• Cats
• Birds
• Small Mammals
• Reptiles

By Distribution Channel

• Veterinary Hospitals
• Pet Specialty Stores
• Online Retailers
• Supermarkets/Hypermarkets
• Drug Stores

By Ingredient Type

• Vitamins
• Minerals
• Omega-3 Fatty Acids
• Probiotics
• Antioxidants

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Nestlé Purina PetCare
• Pet Naturals of Vermont
• Vetoquinol S.A.
• Zesty Paws
• Nutraceutical International Corporation
• NaturVet
• Burt's Bees Pet Products
• Animal Essentials, Inc.
• Bayer Animal Health
• Vet’s Best
• Wellness Pet Company
• PetLab Co.
• PetHonesty
• SmartyPaws
• Ark Naturals