Pet Buoyancy Aids

Pet Buoyancy Aids Market Outlook

The global pet buoyancy aids market is poised to reach approximately USD 1.2 billion by 2035, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period from 2025 to 2035. This growth is primarily driven by a rising awareness among pet owners regarding water safety for their animals, alongside increasing participation in water-related activities such as boating and swimming. The demand for pet buoyancy aids is further fueled by the growing trend of pet humanization, where pets are treated as family members and their safety is prioritized. Additionally, the expanding pet population and increased disposable income levels across various regions are contributing to the growth of this market. As more pet owners seek quality products that ensure the safety and enjoyment of their pets in aquatic environments, the market for buoyancy aids is expected to witness significant expansion.

Growth Factor of the Market

Several factors are propelling the growth of the pet buoyancy aids market. First, the increasing popularity of water-based recreational activities among pet owners has led to a higher demand for safety equipment like buoyancy aids. As pets accompany their owners on boating trips, beach outings, and swimming sessions, the need for reliable buoyancy aids becomes critical. Second, the growing awareness of pet safety and welfare has prompted consumers to invest in safety products that protect their pets during water activities. Third, advancements in fabric technology and the design of buoyancy aids have improved their functionality, comfort, and aesthetic appeal, making them more attractive to consumers. Furthermore, the rise of online retail platforms has made it easier for pet owners to access a variety of buoyancy aids, contributing to market growth. Lastly, the increasing focus of manufacturers on eco-friendly materials and sustainable practices is attracting environmentally conscious consumers, further stimulating market demand.

Key Highlights of the Market

• Significant growth prospects fueled by increased pet ownership and outdoor activities.
• Technological advancements in manufacturing processes enhancing product efficacy and appeal.
• Rising awareness regarding pet safety significantly influencing purchasing decisions.
• Growth of e-commerce platforms facilitating widespread accessibility of buoyancy aids.
• Emerging trends towards eco-friendly materials aligning with consumer values.

By Product Type

Life Jackets:

Life jackets represent one of the most critical segments in the pet buoyancy aids market. Designed to provide maximum buoyancy and safety, these life jackets are typically equipped with adjustable straps and a handle for easy retrieval. Their design often includes bright colors and reflective materials to enhance visibility in water. Life jackets are especially popular among pet owners who participate in boating or other water sports, as they ensure that pets remain afloat even if they inadvertently fall into the water. The versatility and safety features of life jackets make them a preferred choice for various pet breeds, contributing to their significant market share.

Life Vests:

Life vests are another essential category of pet buoyancy aids, designed for comfort and ease of use. Unlike traditional life jackets, life vests often provide a more snug fit and are generally made from lightweight materials that allow for greater mobility. This is particularly important for dogs that are active in the water, as a snug fit can prevent the vest from slipping off during play. Life vests are also available in various styles and colors, appealing to pet owners who wish to combine functionality with aesthetic appeal. With the growing trend of outdoor activities involving pets, life vests are increasingly being adopted by pet owners looking for reliable flotation options.

Float Coats:

Float coats are specialized buoyancy aids that are designed primarily for added warmth and buoyancy. These products are particularly popular in colder water environments where maintaining body heat is essential. Float coats are typically made from insulated materials that provide both thermal protection and flotation, making them ideal for winter water sports or activities in chilly climates. They are commonly favored by pet owners with dogs that enjoy swimming in lakes or rivers during colder months. The versatility of float coats in offering both insulation and buoyancy makes them a growing segment in the pet buoyancy aids market.

Swimsuits:

Swimsuits for pets are gaining traction as a fun and fashionable accessory that also provides some level of buoyancy. While they may not offer the same level of flotation as life jackets or vests, swimsuits can help increase visibility in water and are often made with quick-drying materials. Many pet owners choose swimsuits for their aesthetic appeal, often opting for bright colors and playful patterns that enhance their pet's appearance. The growing trend of pet fashion and accessories is expected to boost the demand for swimsuits, contributing to the overall market growth.

Harnesses:

Pet harnesses equipped with buoyancy aids are emerging as a novel category within the market. These products are designed to provide both control and safety, allowing pet owners to secure their animals while ensuring they remain buoyant in water. Harnesses with buoyancy features are particularly beneficial for training and rehabilitating pets, as they offer a safe and supportive way to introduce animals to water activities. The dual functionality of these harnesses makes them increasingly popular among pet owners, particularly those focused on training and safety in aquatic environments.

By Application

Swimming:

Swimming is one of the primary applications driving the demand for pet buoyancy aids. With an increasing number of pet owners recognizing the benefits of swimming as a form of exercise for their pets, the need for safety equipment has surged. Buoyancy aids designed specifically for swimming help pets feel secure in the water while encouraging them to engage in physical activity. As holistic pet care becomes more prevalent, swimming aids that facilitate safe and enjoyable experiences are becoming integral for owners who wish to promote their pet's health.

Boating:

The boating segment is a significant contributor to the pet buoyancy aids market, reflecting the trend of outdoor recreational activities involving pets. As pet owners increasingly take their animals aboard boats and yachts, the necessity for buoyancy aids becomes paramount to ensure their safety. Products designed for boating are specifically crafted to provide optimal buoyancy, comfort, and ease of wear, making them essential for owners who frequently engage in waterway excursions. Furthermore, regulations regarding pet safety on boats often mandate the use of buoyancy aids, further compelling pet owners to invest in these products.

Water Sports:

Water sports represent a dynamic application for pet buoyancy aids, with a variety of products tailored to active pets that accompany their owners on adventures such as kayaking, paddleboarding, and jet skiing. These buoyancy aids are engineered to withstand rigorous activities while providing safety and comfort. The excitement and adrenaline associated with water sports necessitate reliable buoyancy solutions, and therefore, this segment is witnessing rapid growth as more pet owners seek to engage their pets in outdoor adventures. Moreover, manufacturers continue to innovate in this space, designing buoyancy aids that enhance performance and safety for active pets.

Rehabilitation:

Rehabilitation is an emerging application for pet buoyancy aids, especially for animals recovering from injuries or surgeries. Specialized buoyancy aids are designed to support pets during hydrotherapy sessions, which are recommended to enhance recovery and improve mobility. The use of buoyancy aids in rehabilitation not only helps to alleviate pressure on joints but also provides a safe environment for pets to regain strength and confidence in movement. The growing recognition of hydrotherapy's benefits is driving demand in this area, making buoyancy aids a vital component of pet rehabilitation services.

Safety:

Safety is a fundamental application that underpins the entire pet buoyancy aids market. As pet owners increasingly prioritize the safety of their animals during water activities, buoyancy aids are viewed as essential safety equipment. Products that focus primarily on safety often incorporate features such as reflective materials, easy-grab handles, and adjustable fittings to ensure a secure and comfortable fit. This emphasis on safety not only fosters consumer confidence in product effectiveness but also drives demand as more pet owners opt for safety-first solutions for their aquatic adventures.

By Distribution Channel

Online Stores:

Online stores have rapidly become a dominant distribution channel for pet buoyancy aids, providing convenience and accessibility to consumers. The rise of e-commerce has revolutionized the way pet owners shop for safety products, allowing them to explore a wide range of options from the comfort of their homes. Online platforms often feature detailed product descriptions, user reviews, and competitive pricing, which help consumers make informed purchasing decisions. Additionally, many brand-specific websites offer exclusive products and promotions, further enhancing the attractiveness of online shopping. This trend is expected to continue, with an increasing number of pet owners preferring online channels for the convenience they provide.

Pet Specialty Stores:

Pet specialty stores offer a unique shopping experience tailored specifically to the needs of pet owners. These establishments often carry a curated selection of pet buoyancy aids alongside other pet-related products, allowing customers to receive personalized advice from knowledgeable staff. The ability to physically inspect products before purchase is a significant advantage, as it enables consumers to assess fit, comfort, and quality. The specialized nature of these stores fosters a community atmosphere, which is appealing to many pet owners seeking expert guidance on products that ensure their pets' safety during aquatic activities.

Veterinary Clinics:

Veterinary clinics serve as an important distribution channel for pet buoyancy aids, particularly for pet owners seeking solutions for pets with specific health needs. Many veterinary professionals recommend buoyancy aids for animals requiring rehabilitation or those with certain medical conditions that affect mobility. By offering these products directly in clinics, veterinarians can provide tailored advice and ensure that pet owners have access to quality safety equipment. This collaborative approach enhances the overall care experience for pets and encourages responsible pet ownership through informed product selection.

Retail Stores:

Traditional retail stores remain a valuable distribution channel for pet buoyancy aids, as they allow consumers to browse a variety of options in person. These stores typically offer a selection of well-known brands and products, catering to a diverse customer base. Retailers often feature seasonal promotions and discounts that can attract cost-conscious customers, making it easier for pet owners to invest in safety products. The tactile experience of shopping in a retail environment—where consumers can feel the materials, check sizes, and interact with staff—continues to appeal to many pet owners, supporting the ongoing relevance of physical stores in the market.

Others:

Other distribution channels for pet buoyancy aids may include wholesale providers, pet expos, and specialty fairs that cater to pet enthusiasts. These events provide opportunities for pet owners to discover new products, engage with manufacturers, and take advantage of exclusive deals. Additionally, some pet owners may also find buoyancy aids through unconventional channels, such as local artisan markets or community groups focused on pet safety. This diverse array of distribution channels ensures that pet owners have multiple avenues for purchasing buoyancy aids, thus contributing to the overall growth of the market.

By Material Type

Neoprene:

Neoprene is a popular material used in the production of pet buoyancy aids due to its excellent insulation properties and durability. This synthetic rubber is resistant to water, making it ideal for aquatic applications where exposure to moisture is inevitable. Neoprene buoyancy aids are often designed to provide a snug fit, ensuring that pets remain comfortable while staying buoyant in the water. The flexibility of neoprene allows for ease of movement, making it a favored choice for active pets engaged in swimming or water sports. Additionally, neoprene is easy to clean and maintain, contributing to the overall appeal of buoyancy aids made from this material.

Nylon:

Nylon is another widely used material in the manufacturing of pet buoyancy aids, known for its strength and lightweight properties. Buoyancy aids made from nylon are often designed for durability and ease of use, allowing pets to enjoy their water activities without the bulk or weight of heavier materials. The breathability of nylon ensures that pets remain comfortable even during prolonged use. Furthermore, nylon buoyancy aids can be easily adjusted to fit various body shapes, making them suitable for a wide range of dog breeds. The colorful and stylish design options available in nylon also appeal to pet owners looking for fashionable safety gear.

Polyester:

Polyester is commonly utilized in the production of pet buoyancy aids for its exceptional resilience and quick-drying capabilities. This synthetic fiber is known for its resistance to shrinking and stretching, ensuring that buoyancy aids maintain their shape over time. Polyester materials are also lightweight, making them an ideal choice for products designed for pets that require a high level of mobility in water. Additionally, polyester is available in a vast array of colors and prints, allowing pet owners to choose buoyancy aids that match their pets' personalities. The versatility of polyester contributes to its growing popularity in the pet buoyancy aids market.

Foam:

Foam is an essential component in many pet buoyancy aids, providing the necessary buoyancy to keep pets afloat in water. Foam inserts are often strategically placed within other material layers, ensuring that the aid is both lightweight and effective. The use of foam allows for flexible designs that cater to various pet sizes and shapes, enhancing the overall comfort and fit of the buoyancy aid. Additionally, foam can be treated to resist water absorption, further improving the product's longevity and performance. This critical role of foam in buoyancy aids underscores its importance in the market.

Mesh:

Mesh materials are increasingly being integrated into pet buoyancy aids, especially in designs that prioritize ventilation and comfort. Mesh allows for airflow, preventing overheating during warm weather or extended use in water. This material is often utilized in combination with other materials like neoprene or nylon, creating a functional balance between buoyancy and breathability. Mesh buoyancy aids are particularly advantageous for pets that are highly active or require prolonged use, as they help regulate temperature and moisture. The growing trend of incorporating mesh in buoyancy aids reflects the market's focus on enhancing user experience for pets and their owners.

By Region

The North America region holds a significant share of the global pet buoyancy aids market, driven by a high rate of pet ownership and a strong culture of outdoor activities among pet owners. The increasing participation of dogs in water sports, boating, and swimming events significantly contributes to the demand for buoyancy aids. In 2023, the North American market is estimated at USD 420 million and is expected to grow at a CAGR of 5.8% through 2035. Furthermore, the presence of major manufacturers and innovative product offerings in the region enhances market growth prospects, making North America a critical area for the development of buoyancy aids.

Europe is also a key player in the pet buoyancy aids market, with a growing emphasis on pet safety and welfare among European pet owners. The European market is expected to reach around USD 350 million by 2035, exhibiting a steady growth rate of approximately 6% during the forecast period. Countries such as Germany, France, and the UK are leading contributors to this market, driven by a combination of high disposable incomes and a strong interest in water-based recreational activities. The increasing trend of pet humanization in Europe is prompting pet owners to invest in quality buoyancy aids, further bolstering the market.

Opportunities

The pet buoyancy aids market is ripe with opportunities, particularly as pet ownership continues to rise globally. With an increasing number of individuals and families welcoming pets into their homes, the market for pet-related products is expanding rapidly. This trend presents manufacturers with the chance to innovate and introduce new products that cater to the specific needs of pet owners, such as buoyancy aids designed for different types of water activities or tailored to specific breeds. Furthermore, the rising trend of adventure tourism and pet-friendly vacations is encouraging pet owners to seek out products that ensure the safety and comfort of their pets during travel, creating a significant opportunity for growth in the buoyancy aids market.

Another opportunity lies in the growing awareness of pet welfare and safety, particularly as it relates to aquatic environments. Pet owners are becoming increasingly conscientious about their pets' safety, leading to a surge in demand for high-quality buoyancy aids. Manufacturers have the opportunity to differentiate themselves in the market by focusing on product quality, safety features, and innovative designs. Collaborations with veterinarians and pet care professionals can further enhance the credibility of buoyancy aids, fostering trust among consumers. As pet owners increasingly prioritize the well-being of their animals, the market for buoyancy aids will continue to flourish, driven by a commitment to safety and quality.

Threats

Despite the positive growth forecasts, the pet buoyancy aids market faces several threats that could impede its progress. One significant threat is the potential for intense competition among manufacturers, which may lead to price wars and reduced profit margins. As more players enter the market, especially with the rise of e-commerce platforms, established brands may find it challenging to retain their market share and brand loyalty. Additionally, the proliferation of counterfeit products can pose a serious risk to consumer safety, as poorly made buoyancy aids may not provide the necessary protection. This risk underscores the importance of consumer education and brand trust in the market, as well as the need for regulatory measures to ensure product safety and effectiveness.

A further threat to the market stems from changing consumer preferences. The increasing focus on sustainability and eco-friendliness may lead consumers to seek out alternative products that are not only effective but also environmentally responsible. Manufacturers that fail to adapt to these preferences could risk losing market share to competitors who prioritize sustainability in their product offerings. Additionally, economic downturns or fluctuations in disposable income levels may impact consumer spending habits, leading to reduced demand for non-essential pet products, including buoyancy aids. Therefore, it is crucial for manufacturers to stay attuned to market trends and consumer preferences to navigate these potential threats effectively.

Competitor Outlook

• PetSafe
• Outward Hound
• EzyDog
• Kurgo
• Ruffwear
• ZippyPaws
• Paws Aboard
• Seasense
• West Paw Design
• Pet Life
• Petego
• Venture Outdoors
• Nautical Pet Supply
• Paws & Pals
• Hartman & Rose

The competitive landscape of the pet buoyancy aids market is characterized by a diverse array of manufacturers and brands, each vying for market share through product differentiation and innovation. Established brands like PetSafe and Outward Hound have a significant presence in the market, offering a wide range of buoyancy aids that cater to various pet sizes and activities. These companies leverage their brand reputation and extensive distribution networks to reach a broad consumer base. Additionally, they invest in research and development to create innovative products that address consumer needs, such as enhanced safety features and comfortable designs. The competitive environment encourages continuous improvement and product evolution, benefitting pet owners as they seek the best safety solutions for their pets.

Emerging players in the market, such as EzyDog and Kurgo, are also making their mark by focusing on niche segments and offering unique product features. These companies often emphasize quality materials, ergonomic designs, and stylish aesthetics, appealing to the modern pet owner who values both functionality and fashion. By capitalizing on growing trends, such as pet humanization and eco-friendliness, these brands are carving out their own niches in the market. As they gain traction, they pose a competitive threat to well-established brands, prompting all players in the market to innovate and adapt continually.

Some companies, like Ruffwear and ZippyPaws, are focusing on sustainability efforts, using eco-friendly materials and manufacturing practices to align their products with the values of environmentally conscious consumers. This strategy not only caters to a growing market segment but also enhances brand loyalty as consumers gravitate towards brands that share their values. Furthermore, the rise of social media marketing and influencer partnerships has enabled smaller brands to gain visibility and connect with pet owners effectively. As these competitors continue to innovate and adapt to changing consumer preferences, the overall landscape of the pet buoyancy aids market remains dynamic and competitive.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Kurgo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 EzyDog
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Petego
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 PetSafe
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pet Life
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Ruffwear
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Seasense
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 ZippyPaws
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Paws & Pals
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Paws Aboard
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Outward Hound
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Hartman & Rose
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 West Paw Design
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Venture Outdoors
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Nautical Pet Supply
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pet Buoyancy Aids Market, By Application
    • 6.1.1 Swimming
    • 6.1.2 Boating
    • 6.1.3 Water Sports
    • 6.1.4 Rehabilitation
    • 6.1.5 Safety
  • 6.2 Pet Buoyancy Aids Market, By Product Type
    • 6.2.1 Life Jackets
    • 6.2.2 Life Vests
    • 6.2.3 Float Coats
    • 6.2.4 Swimsuits
    • 6.2.5 Harnesses
  • 6.3 Pet Buoyancy Aids Market, By Material Type
    • 6.3.1 Neoprene
    • 6.3.2 Nylon
    • 6.3.3 Polyester
    • 6.3.4 Foam
    • 6.3.5 Mesh
  • 6.4 Pet Buoyancy Aids Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Pet Specialty Stores
    • 6.4.3 Veterinary Clinics
    • 6.4.4 Retail Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Pet Buoyancy Aids Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pet Buoyancy Aids market is categorized based on

By Product Type

• Life Jackets
• Life Vests
• Float Coats
• Swimsuits
• Harnesses

By Application

• Swimming
• Boating
• Water Sports
• Rehabilitation
• Safety

By Distribution Channel

• Online Stores
• Pet Specialty Stores
• Veterinary Clinics
• Retail Stores
• Others

By Material Type

• Neoprene
• Nylon
• Polyester
• Foam
• Mesh

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• PetSafe
• Outward Hound
• EzyDog
• Kurgo
• Ruffwear
• ZippyPaws
• Paws Aboard
• Seasense
• West Paw Design
• Pet Life
• Petego
• Venture Outdoors
• Nautical Pet Supply
• Paws & Pals
• Hartman & Rose